What you need to open a hookah bar from scratch: the nuances of organizing a hookah bar. How to open a hookah bar and not break the law

Hookah bar is a profitable and popular establishment format. So far, there are not very many of them. That is why many people who have been thinking about starting their own business for a long time decide to open a hookah bar. But it's not that easy. This option is not for everyone. For its successful implementation into reality, you need money and a smart business plan for a hookah bar. But first things first.

Attachments

First of all, you need to determine the amount that you need to invest in your business. It is not small, but it is not astronomical either, if you make allowances for the fact that if successful, everything will pay off. So, here are the investments required for an average hookah bar:

• Professional air handling unit with installation and commissioning - 350,000 rubles.
• 20 leather sofas (they are more practical than fabric ones, as they are easier to clean) - about 200,000 rubles.
• 25 hookahs (with a margin - some companies order several at once) with accessories - 100,000 rubles.
• 10 tables - 40 000 rubles
• 2 TVs - 20,000 rubles
• Computer or laptop for processing orders and reporting - 40,000 rubles.
• Acoustic system - 30 000 rubles.
• Decor elements - 30 000 rubles.
• Plumbing - 20 000 rubles.
• Lighting equipment - 20,000 rubles.
• Bar counter and chairs - 35,000 rubles.
• Equipment for small kitchen- 300 000 rubles
• Cash register - 10,000 rubles.

Total - 1,195,000 rubles. And this is not all that will require costs. You also need to take into account the need to rent / buy a room in a good passable place, carry out repairs, pay the craftsmen for equipping a bathroom with a kitchen. And this is just the beginning.

About design and documentation

Let's say a person decides to open a hookah bar, and he has already begun to draw up a business plan. In this case, he needs to be puzzled by the issue of licensing. To open such an institution, you must first open an individual entrepreneur or company. When registering, you will need to indicate the following OKVED codes:

• 90.04.3 (for club-type institutions);
• 56.10, 56.10.1 and 56.30 (restaurants and bars);
• 92.72 (activities for the organization of recreation and entertainment).

After registering the IP, it will be necessary to notify Rospotrebnadzor of the start of its activities. No license for a hookah bar is required. It’s just that such establishments never do without alcohol, and for its implementation such a document is just needed. Buying a license for retail sales will cost 65,000 rubles. It is valid for one year. Documents for obtaining it must be submitted to Federal Service Rosalkogolregulirovaniya, and here's what you need to present:

• Certificate of state registration from the Unified State Register of Legal Entities.
• The contract for the lease / purchase of real estate in which a hookah bar is organized.
• Floor plan.
• Installation contract fire alarm and its maintenance.
• Registration of the cash register.
• Conclusion of representatives of the Consumer Rights Supervision Service.

All these the most important nuances in without fail should be included in the hookah bar business plan. Without taking them into account, problems with the law are guaranteed to begin, and the case that has not had time to turn around will be closed.

Expendable materials

When compiling a business plan for a hookah bar, it is necessary to take into account further expenses, which will be regular. We are talking, of course, about the purchase Supplies» - tobacco, coals and liquids for the flask. All this will require monthly expenses, of course, paid off.

Now a 50-gram pack of the simplest flavored tobacco costs 65 rubles. It is enough for two large hookahs. But in good hookahs, masters knead tobacco on their own from expensive ingredients, 100 grams of which can cost 300, 400, 800 rubles, etc. But you can’t save on the quality of the goods. Since it depends on how much customers like the hookah, whether they will come again.

High-quality Cuban coconut charcoal will also have to be bought regularly. But it costs much less than tobacco: 200 rubles per pack, which contains about 100 cubes. And one large hookah usually takes three.

Liquids cost the most. The volume of a hookah flask is usually 1-1.5 liters. It is about 2/3 full. What exactly? Water, milk, absinthe, wine, fruit/citrus juice and tea. These are classic options. And all the liquids used, except for water, are not cheap. With alcohol, of course, it's easier. Half a liter of wine or absinthe will never be filled into the flask, otherwise the client will “smoke alcohol”. Everything is diluted with juices or water. But in any case, there will be costs.

Total monthly expenses for hookah materials, kitchen products (simple menu) and drinks for the bar (without elite items) will amount to ~ 100,000 rubles.

Savings and income

Each person, drawing up a hookah bar business plan with calculations, will understand that this is really an expensive undertaking. It is logical that questions will arise regarding whether it is possible to save money when organizing such a business.

Actually it's real. You can save on the purchase of hookah materials, products and alcohol even without compromising their quality. How? It is very simple - to find good reliable suppliers and establish cooperation with them. They sell their goods at wholesale prices, which are at least 1.5-2 times lower than retail prices.

In this case, the institution will sell the purchased at much higher prices. A glass of wine can cost as much in it as is usually indicated on the price tag in the alcohol market for a bottle. The most important thing is that people visiting such establishments have long been accustomed to extra charges. And high level customer loyalty allows owners to set appropriate prices.

The same goes for hookahs. The usual one, made on the water, costs about 400 rubles in establishments. This price pays for the costs and gives a small profit.

Advertising

Before moving on to illustrative examples with calculations, it is necessary to talk about it. Every entrepreneur who is thinking about how to open a hookah bar will need advertising. The business plan should also include expenses for it.

The need for advertising is obvious. The institution is opened in order to be visited by customers. But how do they find out about a new hookah bar? A certain percentage, of course, will come from the street. People will walk around the city, they will notice an intriguing sign (about it and about the design appearance establishments will also have to take care) and will want to go inside.

But customers from the street will not be enough. Requires social media advertising. Why there? Because hookahs are visited by people of the age segment that actively uses them.

Social media ads can take a variety of forms. A recommendation from a well-known blogger on YouTube, a paid post in a popular community, a newsletter from a search engine, etc. The most important thing is to consider geolocation. If the hookah bar is located in Sochi, then advertising should be given in those communities (and other portals), the target audience of which are the inhabitants of this city, and certainly not Yekaterinburg, Kazan, Omsk, etc.

It is important to take into account one more point when compiling advertising. She should not just tell a person about the opening of a new institution. Advertising is bound to make him feel like going there! And there are few colorful descriptions and vivid photographs of the atmosphere of the hookah bar. You need to attract a client with a promotion or a special offer. For example: "When ordering a hookah and a kettle of tea - a small pizza as a gift!" Or: “Tell the waiter the code word “NEW” and get a 15% discount on hookah!”

First year after opening

Composing detailed business plan hookah with calculations, the entrepreneur must pay special attention to the calculation of his future profits.

Suppose, in total, all investments amounted to 1,550,000 rubles. How to calculate profit in advance? First you need to open up. Preliminary calculations regarding the growing popularity of the establishment may give the businessman some idea of ​​​​the payback of his business, but they will not be real. Reality will come along with the first customers.

Let's say for the first week after the opening, the revenue will be 55,000 rubles. This is about 7,850 rubles a day. With an average check of 700 rubles, it turns out ~ 11 customers. If things continue in the same way in the following weeks, then for the month the profit will be 220,000 rubles.

Then, at good deal, the recognition of the institution will begin to grow. Profit - respectively. In order not to complicate the calculations now, taking into account such a nuance as seasonality, it is worth taking as an example the average figure - 35,000 rubles. Let's say that every month the profit will increase by exactly this amount. It turns out that the income from the first year after the opening will be 2,970,000 rubles.

deductions

The specified amount, of course, is not “clean”. If the entrepreneur does not need to make purchases for the first 2 months, then in the subsequent months he cannot do without them. Plus utility bills for electricity and water. Taking them into account, even if in the first year monthly purchases do not reach the notorious 100,000 rubles, but amount to half, 1,000,000 rubles will still go to the “minus” from the proceeds.

We must not forget about the salaries of employees. A medium-sized establishment usually employs two waiters, one hookah man, a cook, a bartender and the one responsible for cleanliness (washes dishes, kitchen, bar, bathroom and the establishment itself). Most often, an entrepreneur, in order to save money, takes on one role. Since he already has to be in the institution in order to control the process. But even if one position is excluded, then ~ 80,000 rubles per month will still go to salaries.

Also, do not forget about paying taxes. Even choosing a simplified system, you will have to deduct 6% of the profit. In this case, the amount will be 178,200 rubles.

Total expenses for the first year will amount to 2,138,200 rubles. If we subtract this amount from the previously indicated profit, then 831,800 rubles will remain. But this is not considered a profit. From this amount, you need to subtract the amount of funds originally invested in the project. That is, 1,550,000 rubles. The total is -718,000 rubles. It turns out that there is no net profit. But this is absolutely normal. Moreover, very close to payback. It is extremely rare for individuals who have organized such a difficult business to become a plus in the first year. Any intelligent entrepreneur, even at the stage when even a hookah bar business plan was not created, knew about such results. The new institution will have to be given time for promotion, and for yourself - stock up on patience and strength.

Payback

With the course of affairs as described above, it will come during the first months of the second year. In general, when planning the opening of a hookah bar, a business plan must be drawn up with a perspective. The best option- 5 years ahead. Every businessman needs such a detailed document with financial calculations.

Here is the second year. There will be no need to make any investments in working capital - only purchases, utility bills, taxes, rents and salaries for employees.

Suppose profit from the second year begins to increase not by 35,000 rubles a month, but by 50,000 rubles. Again, this is an average, without seasonal factors. At the end of the year, the profit should be 8,930,000 rubles. Here is such a simple example with the calculations of a hookah bar business plan.

But that's not all. As income increases, so does the influx of customers. What if large quantity people visits the institution, then it is required to spend larger amounts on purchases and all the previously listed nuances. And the tax on such profits will increase from the notorious 178,200 rubles to 535,800 rubles. And, most likely, you will need to hire another waiter and a hookah man, which will increase the cost of salaries from 960,000 rubles a year to 1,440,000 rubles.

Since the “appetites” of the clientele will grow, then purchases will also be carried out in larger volumes. And monthly they will take 200,000 rubles. This amendment will also have to be made to the hookah bar business plan from scratch.

• Taxes - 535 800 rubles.
• Salaries 1 400 000 rubles.
• Purchases 2 400 000 rubles.
• Utilities + rent - 720,000 rubles.
• "Debt" for the lack of payback since last year - 718,000 rubles.

Yes, the sums are rather big. But with their deduction, the net annual profit of the entrepreneur will be 3,156,200 rubles. And this is about 263,000 per month, which is by no means bad.

Risks and guarantees

It is very important to take them into account when drawing up a business plan for a hookah bar. The pattern in this case is simple. The businessman determines the name of the risk, and notes the approximate probability of its occurrence, + the severity of the consequences and measures to prevent. It might look like this:

There are, of course, many more points. Carefully crafted ready business plan hookah contains dozens of items. And risks with guarantees must be included in it. In this way, you will be able to protect yourself and your business from supposedly unforeseen situations, which have already been analyzed in advance and received a previously analyzed solution method.

Conclusion

So, the approximate hookah business plan and a sample with calculations were briefly considered above. He made it clear that a medium-sized establishment with a kitchen and a bar is confidently paying off in two years. The income-expenditure amounts are not small. Because they are real. Every educated person, when compiling a business plan for a hookah bar in 2017, understands that such a business requires large investments. With half a million, a good project cannot be implemented, not to mention the profit derived from it.

It is also important to note that it is worth starting this type of activity with some knowledge of economic activity. Above is a simplified example of a hookah bar business plan - in fact, you will need to draw up a voluminous document, taking into account all the smallest nuances (details are important for concretization). These include the discount rate, net present value (NVP), profitability, return on sales, payback period, profitability index.

And if a person carefully thinks through everything and takes into account (or at least 99%), then the probability of profitability of his business will be maximum.

Since the 19th century, hookah has been very popular in Europe. The smoking device, which, thanks to its unusual design, cools and filters the inhaled smoke, was invented in India and almost immediately spread throughout the Muslim world.

Hookahs can be found in many cities in Europe and Asia. A feature of such an institution is to provide visitors with the opportunity to smoke various tobacco during their holidays. Classical rooms are usually made in oriental style. However, we note that it is necessary to distinguish between a hookah bar and a bar that has a room for smoking tobacco.

Hookah business can become the basis of activity or an addition to an existing bar. The main advantages of this area include the following:

• Narrow specialization allows you to bring the opened institution to perfection.
• A small amount of capital is required to start the project.
• High profitability.
• Pretty quick payback in terms of compliance with all the rules when organizing a business.

Competing in this area is quite simple, despite the large number of such establishments. This is due to the fact that the quality of services provided in many places is rather low.

There are few negative points. These include the difficulty of providing work at night (they prefer to smoke a hookah after labor day at the time of rest), as well as the difficulty of creating an atmosphere inherent in real hookah.

An interesting story about own experience opening an institution and about the various intricacies of business - in the following video:

What documents are needed

To legalize their activities under the law, the owner of such a business will need the following documentation:

• Registration document entrepreneurial activity, for example, .
• License for the sale of tobacco and.
• Permission from the fire service and SES to operate the establishment as a public place.

Special attention should be paid at the time of purchasing tobacco. The supplier must provide all documents that confirm its non-narcotic origin. In this case, there will be no problems with the upcoming check.

How much does it cost?

Before you start organizing your business and draw up documents, you should calculate the upcoming costs. The costs for starting a new business will be as follows:

• Renting a building or premises. If it is not possible to purchase a place to accommodate an institution, you can pay attention to the numerous rental offers. The price of the issue depends on many factors: the area, proximity to transport interchanges, the technical condition of the building. Particular attention should be paid to the contract being concluded, since there is no point in renting for a short period.
• Arrangement and repair. An important factor that influences the number of visitors and the popularity of the institution is the feature of the interior. Properly selected and cozy atmosphere will allow you to compete with other points already at the time of opening.
• Purchase of hookahs and consumables(tobacco, coal, etc.).
• Purchase of fire extinguishers.
• If the hookah bar is part of a bar, then a separate calculation is made for food, drinks, accessories, and so on.

In addition, do not forget about the monthly costs of consumables, wages of employees, payment for light and space heating (in winter period). On average, the creation of exclusively rooms for smoking hookah (the components of the bar are not included in the calculation) with the rental of the premises will cost about 250,000 rubles.

Sources of financing are standard: private investors, lending to legal entities by banks and many others. It is important to remember that after the launch of the project, various kinds of costs may also arise.

Room selection and furnishings

The profit of the institution depends on the choice of premises and the creation of the situation. The points that are calculated will bring the greatest profit. for simultaneous visits of up to one hundred people(with the calculation of one hookah for a company of 5-10 people). This feature will reduce the cost of the service, which will make it more affordable. Preference should be given to premises or buildings that are located near cafes, restaurants, entertainment centers and clubs. Rent a separate room away from crowds in the evening and at night may not pay off.

The design style can be chosen differently. Previously, the hookah was associated with the culture of the East, which led to the emergence a large number establishments in oriental style. However, modern views on how such a place of rest should look are somewhat different. In general, we can say that the design should achieve originality, comfort and practicality.

Soft sofas, not chairs, must be installed in the hookah smoking room. Particular attention should be paid to music: it should be quiet and slow.

When organizing lighting, they often choose Spotlights, which are combined into a group to divide the room into separate zones.

In considering this issue, consideration should be given to offers from various design studios. Only professional designer can use all the possibilities of a particular room and make it unforgettable. However, the use of such services is appropriate only when arranging your own building or premises, and not a rented one.

Hookah connoisseurs are strict about mixing the smell with cigarette smoke. Banning cigarette smoking is unlikely to work, so you should consider good system ventilation. Classic option organization of the premises can also be called the division of smoking areas into tents.

Equipment

The purchase of equipment and consumables is as follows:

• Hookah and consumables (seals, mouthpieces, cups, and so on). To date, a huge selection is presented, which will allow you to choose a device for smoking according to the chosen design style.
• A wide range of different tobaccos is a condition that will lead to the formation of regular visitors. At the same time, one should take into account various ways hookah refills.
• Coal. When choosing it, preference should be given to environmentally friendly products from trusted manufacturers.
• Natural coffee and tea will be a great addition.

The rest is purchased as needed.

Institution staff

The popularity of the place of rest depends on the quality of organized service. Given that many people visit such places quite rarely, the administration and staff will have to answer various questions and help make a choice. In particular, this applies to the type of tobacco, its taste and aroma. Refueling of the hookah can be carried out by both staff and visitors (if they wish). In such establishments, a cozy and quiet atmosphere should reign. Employees should take this into account.

In general, we can say that the service should not be intrusive and pronounced. In this case, it is quite difficult to select service personnel, given the narrow-profile direction. Therefore, the need for additional training should be taken into account.

Advertising and marketing

• Brochures, business cards and other less expensive ways should be created by professionals. At the same time, it is recommended to place them in cafes, clubs and other establishments that are located nearby (such an opportunity and the cost of placing brochures will have to be discussed with the administration of the advertising placement).
• Your own website on the Internet is a modern approach to organizing a business. A resource on the network will allow not only to increase popularity, but also to bring functionality to work, for example, table reservation will be a useful function of an Internet resource. However, it is worth considering that only after the promotion of the site on the Internet, it will begin to bring real benefits. An ordinary resource placed without its subsequent promotion cannot be called part of an advertising campaign.
• Radio announcement. Many people spend several hours in the car during the day and listen to the radio. An announcement on one or more radio stations will be very effective.
• Posters can also attract the attention of potential visitors.

Is it profitable

What profit awaits the owner of a hookah bar? In this case, consider the profit, which does not take into account the possibility of selling alcoholic beverages, other tobacco products in the establishment, as well as kitchen services.

The average cost of such a service is about 500 rubles. Estimated profit per month in order for the project to pay for itself within a year (the cost of organizing the project without including advertising costs is 250,000 rubles), taking into account monthly expenses of about 100,000 rubles, will be 120 000 rubles(20,000 net profit). Profit for one day should be 4000 rubles. Thus, we can conclude that for the result under consideration, it is necessary to ensure attendance at which a hookah will be ordered about 8 times per day. These calculations are made on the condition of renting a small room.

Starting your own business starts with an idea. One of the bold, but interesting ideas in every sense can be considered the opening of a hookah bar. What should be a ready-made hookah business plan?

Hookah is a popular and very profitable establishment format. Meanwhile, in Russia there are not as many hookahs as we would like. The reason is that it was introduced in 2014. ban on smoking in public places.

Regulations set by the government have limited the possibility of doing such a business. However, this does not bother real enthusiasts and lovers of fragrant smoke.

Firstly, the niche is not saturated, which eliminates the need to fight competitors. Secondly, opening a hookah bar does not require too much money. Thirdly, there is no need to hide from the law. There is a small “loophole” for the legal opening of such an institution. A business plan for opening a hookah bar with calculations will help to organize the business correctly. Consider its main sections.

Organizational part

The first step is to choose a way to do business. Hookah bar can be opened in the following formats:

1. Separate establishment. More difficult in the "promotion", but in the long run more profitable. Aimed at a specific target audience. A full-fledged hookah should contain the maximum range of products. It can be based on fruits, milk, stones, tobacco, spices, etc. The sale of drinks (including alcoholic) and food is not recommended. This will allow the establishment not to be classified as a public catering, respectively, to avoid violating the law. If you lose on "food", you will win on "tobacco". However, you can allow customers to bring drinks and snacks with them. In this case, the presence of checks for such products is mandatory. By this measure, protect yourself from customer claims in case of poisoning and inspections by regulatory authorities.
2. Part of the cafe. The hookah rooms, located as an additional service of the restaurant business, are visited by customers "along the way" to feel the "aromatic aftertaste" after a hearty dinner. Such establishments quickly become popular. However, their success largely depends on the mode of operation and the quality of services of the institution under whose wing they are located. By law, it is allowed to open a hookah bar on the territory of a public catering establishment. However, for this, the room must be isolated and specially equipped. Do not sell nicotine mixtures! In fact, this is not a problem. The variety of mixtures for hookahs is so great that it can satisfy the taste of the most demanding client. And high traffic will provide a solid income.
3. Part of an entertainment facility. Hookah at a nightclub from the first days will have a clientele. This method of organization is the most cost-effective. However, it will require enhanced security of the institution and careful observance of safety rules and other norms established by law. I'm sure there will be frequent checks. But there is an opportunity to receive additionally over 50% of the profit from the sale of drinks and food. According to statistics, 85% of hookah bar visitors prefer to combine smoking with drinking alcohol.

After you have decided in what format the hookah bar will be opened, it should be officially registered. Recently, only a legal entity can sell alcohol in Russia, therefore, choosing this way of doing business, open an LLC (you will also need to obtain a license to sell alcoholic beverages).

Otherwise, IP will do. You will also need permission from the SES, fire inspection.

Requirements fire safety must be strictly observed. A small ember can burn down an entire establishment.

The staffing issue is also important. The specifics of the business is such that waiters will have to advise customers.

The staff must be competent in terms of such issues as types of tobacco, composition of mixtures, features of the disclosure of aromas, the “shisha smoking” ceremony. Hookah workers, in turn, must learn the rules for refueling and smoking hookahs.

The success of a hookah bar is directly proportional to the quality of services provided. People go to such establishments for comfort, so it is important to create an appropriate atmosphere and select polite, unobtrusive and attentive staff.

Production part

The room should be chosen in popular areas of the city. A large flow of people will contribute to attendance. For a hookah room at any establishment, 20 m 2 will be enough, for a full-fledged hookah room it is better to choose more spacious rooms from 100 m 2 (suitable for organizing 10 small sections).

The ventilation system in the room must work flawlessly. Required bathroom.

A lot of effort needs to be put into the design of the hall. The design is appropriate in oriental style (tents, pillows, coffee). The light is desirable muffled (better lamps), the music is relaxing, the furniture is soft.

Of the equipment you will need to purchase:

• fire extinguishers;
• furniture;
• hookahs;
• accessories;
• tableware.

In addition, it will be necessary to purchase raw materials and consumables (foil, coal), as well as elements of room decor.

Many entrepreneurs give up the idea of ​​opening a hookah bar because they don't know if it's legal this activity or not. . Useful information about the features of starting a business.

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Drawing up a business plan - milestone creating your own business. Beginning entrepreneurs often do not know what information this document should contain. Here detailed instructions to develop a sound business plan.

Marketing part

Success depends on the quality of business organization on initial stage, prospects and level of competition. The marketing part of the hookah bar business plan should contain research on:

• the presence of competitors, as well as the features of their services;
• demand (detailing by specific types of goods is desirable);
• market coverage opportunities;
• the effectiveness of a particular advertisement;
• appropriate development strategies.

It is unreasonable to expose mixtures with nicotine to the general public. This threatens with inspections by regulatory authorities, and as a result, with fines.

It is worth noting that in small towns competition will be negligible, if at all. So the hookah bar will certainly be a kind of cult place. The situation in metropolitan areas is somewhat more complicated. In Russia, such establishments are often opened on a franchising basis.

The interior of the hookah "Mint"

Popular networks are:

• "Mint";
• "Unique hookah";
• Hookah Place;
• "No Smoke";
• "Smoke House";
• Nargilia.

When buying a franchise, you do not need to write a business plan. It will be provided by the franchisor.

Hookah involves the opening of a small institution. "Scale" in such activities can lead to unprofitability. It is better to open several outlets over time in different parts cities.

Financial part

The available budget should be managed wisely. Following the calculations set out in the business plan, it will be possible to avoid unnecessary waste. Let's calculate how much money will have to be invested in organizing a hookah bar.

Opening costs will be:

• registration - 10 thousand rubles;
• rent of premises - 30 thousand rubles;
• salaries - 85 thousand rubles;
• hookahs and accessories - 50 thousand rubles;
• utility and other expenses - 15 thousand rubles;
• equipment and furniture - 130 thousand rubles;
• repair and design - 70 thousand rubles;
• raw materials - 10 thousand rubles.

Total 400 thousand rubles.

The average cost of a hookah is 500 rubles. The flow of customers in a hookah bar for 10 zones will reach up to 20-30 people a day. Even if we consider the minimum, the monthly income will vary at the level of 280 thousand rubles:

500 rub. x 20 units x 28 days = 280,000 ( Additional services are not included in the calculation).

Marginal costs for 1 hookah - 250 rubles. (including staff salaries). At the same time, the margin is at least 300% (in some cases, you can “throw” up to 1000%). In our example, the cost of sales for 28 days will be equal to 140 thousand rubles:

250 rub. x 560 sales = 140,000

Accordingly, operating profit will amount to 140 thousand rubles. Excluding monthly administrative expenses (45 thousand rubles), net profit will be 95 thousand rubles. It is not difficult to calculate the payback of the project:

300 thousand rubles (investment costs) / 95 thousand rubles. = 3.15

Hookah Smoke House

That is, the invested funds can really be returned in more than three months. Naturally, reasonable advertising must be carried out for this. Taking into account the need to "promotion" of the institution and the development of a client base, it is advisable to count on a twice longer payback period, that is, 6 months.

With the right business organization, a hookah bar can not only function legally, but also bring good money. There are no alternative establishments, while the margin on the goods is huge. A quality hookah bar business plan that takes into account the smallest details and nuances of activity, will contribute rapid development institutions. And how to make it profitable will depend on you.

You will be able to create an indescribable atmosphere with unobtrusive service and excellent "taste", attracting customers with its exoticism, then not only in as soon as possible recoup the initial investment, but also get the opportunity to postpone "for a rainy day."

Cafes are a profitable business despite the fact that many establishments close before they have even been open for a year. It's all about proper planning. : learning how to write a business plan. Ready example you will find in the article.

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Related video

The hookah business is now quite an attractive and even fashionable direction of earnings. There are a lot of lovers of relaxation by smoking hookah, and this segment of the market in many cities is still far from being saturated. This gives good reason to assert that opening a hookah room or a hookah bar can bring a good income to the owner of such a business.

However, one serious question arises: how to open a hookah bar according to the law? The ban on smoking in catering establishments has somewhat complicated the procedure for opening such establishments. Some lawyers believe that now is not the best best time to open a hookah bar. Few people undertake to predict what other laws the state may issue in the coming years and whether it will ban smoking in principle. However, today there are still several legal ways to open your own hookah. Let's try to shed some light on them.

How to open a hookah according to the law

First, let's look at the nuances of the aforementioned law on the ban on smoking. This law prohibits the smoking of tobacco in any form in public places. In this situation, we are more interested in catering establishments, which also fall under the ban. What conclusion can we draw? , a cafe, a bar where visitors will be served a hookah with tobacco, the law prohibits. But given the almost universal love for hookah, restaurateurs are not going to refuse it, but find ways to circumvent the law.

So, in what formats can you open a hookah bar without falling into the clutches of Potrebnadzor?

1) hookah in its purest form. The law prohibits smoking hookah in public catering establishments, therefore, by opening an enterprise that does not fall under this classification, you do not violate the law. In general, such an institution may look like this: you can smoke a hookah, but there should not be food and drink sales. Such an institution will no longer fall under the definition of "public catering". At the same time, you can allow visitors to bring food and drinks with them, but it is advisable that they carry a receipt for their purchase elsewhere. In the case of a sudden check, you will be able to prove that you did not sell these products to your visitors.

Tricks such as various promotions and gifts ("order a hookah - get a free kettle of tea") lawyers do not recommend using. On the one hand, yes, this is not a sale, but a gift from the institution, and the law does not seem to be violated. But on the other hand, as practice shows, inspectors treat such things rather harshly and immediately take the case to court, which is also most often not on the side of the owner of such an institution.

2) a cafe with a hookah. If you don’t like the first option because of the inability to sell food and drinks in the establishment (which is absolutely understandable), then you can still open a public catering with a hookah, but with one condition. Hookahs should be with nicotine-free mixtures, various smoking stones, syrups - anything, but not with tobacco. Since the law prohibits smoking of tobacco, such an institution will not violate it.

The disadvantage of opening such a cafe is that many people do not like a tobacco-free hookah because it is not able to relax and bring the same pleasure from smoking as a regular hookah with tobacco. But there is also an obvious plus - a cafe can position itself as a catering establishment and freely sell food and drinks, which will attract visitors for whom the presence of a good hookah in an establishment is not the main thing.

What is happening in reality?

Quite a lot of time has passed since the adoption of the anti-tobacco law, which is so unpleasant for many entrepreneurs. Nevertheless, hookahs remained in most establishments. Everyone tries in different ways to protect themselves from the bad consequences that can be caused by the sale of hookah in public places: someone completely abandoned nicotine mixtures and calmly sells only legal hookah; someone sells a tobacco hookah only at the request of a client, and “by default” serves a nicotine-free one; and some start selling hookah only after seven in the evening, naively believing that at such a time the inspectors will no longer come.

It is not yet fully understood how the inspectors will determine what exactly is in the hookah - tobacco or a nicotine-free mixture. In practice, the exact verification technology has not yet been identified, and if you have packages of non-tobacco mixture for hookah in your establishment, this may become the basis for asserting that this particular mixture is in the hookahs served to customers. How inspectors behave in such situations is not yet fully known. To determine the presence of tobacco, of course, it is possible. But to do it right, you need at least a laboratory and special equipment.

Which option to open a hookah bar to choose and how to bypass the anti-smoking law is, of course, up to you to decide. Just do not presumptuously think that you can famously deceive the inspectors, because, in most cases, they achieve what they want from the establishment and its owner. These are the realities of the hookah business. You can either be completely correct and conduct business only according to the laws established by the state, or use your tricks and stock up on a considerable amount of money for unforeseen communication with inspectors.

How much does it cost to open a hookah bar is not an obvious question. total amount investments will depend on many things - from the size of the hookah bar to the cost of the hookahs themselves and smoking mixtures for them. On average, it will take about 2 thousand dollars, or even more, to open a middle category hookah.

The items of expenditure are as follows:

1. Rent - from $ 200 per month.
2. Repair and interior of the premises - from 600 dollars.
3. Purchase of furniture and equipment - from $ 200.
4. The purchase of hookahs - from 300 dollars.
5. Purchase and installation of fire extinguishers - from $ 70.
6. Purchase of tobacco, smoking mixtures and other consumables - from $200.
7. Business registration - from $100.

What do you need to open a hookah bar

The documents

To open a hookah bar, you will need the following documents:

1) certificate of registration of an individual entrepreneur or LLC;
2) permission from the fire service;
3) permission of the sanitary and epidemiological station;
4) license to sell tobacco products.
5) a license to sell alcohol.

If the institution plans to sell alcohol, then you must fulfill several conditions. First, (IPs cannot sell strong alcohol). Secondly, do not use tobacco mixtures for hookahs. Any sale of drinks or food makes the establishment a public catering establishment, and, as was said at the beginning of the article, they cannot sell hookahs with tobacco. If you want to act according to the law, you should make a choice - either alcohol and a nicotine-free hookah, or no alcohol and a regular nicotine hookah.

Room and atmosphere

The dimensions of the room can be very different - depending on your desires and possibilities. You can open a very small institution of 15-25 square meters. In a hookah lounge, the atmosphere that you create with the help of interior design and musical accompaniment will be more important. People come to hookah lounges to relax and unwind after work week. Light unobtrusive music, subdued lighting and extraordinary design - this is what you need.

Equipment

The minimum list of equipment for a hookah bar:

• the hookahs themselves;
• coal, tobacco, smoking mixtures;
• replaceable cups, tubes and hoses;
• spare flasks;
• burner, flask brush, mouthpieces, tongs, foil.

Regarding furniture, it is better to opt for soft sofas or armchairs. Rigid and uncomfortable furniture is inappropriate in any public institution, and even more so in a hookah room - after all, an atmosphere of relaxation and relaxation should reign there.

Staff

Hookah workers are not just service personnel. Hookah workers must be experts in their field, they must be perfectly versed in the features different types tobacco, its flavors and aromas, as well as excellent knowledge of hookah filling technology. Often, avid hookah lovers choose the perfect hookah maker for themselves and go only to him. Therefore, simply recruiting through ads is not an option at all. If you want success for your establishment, you need to think about where and how to find real professionals who can create a good reputation for your hookah bar.

* Calculations use average data for Russia

1.Project summary

The purpose of the project is the opening of a hookah in the city of Kursk for the organization comfortable place for the leisure of citizens over the age of 18 and making a profit. The business plan analyzes the main concepts of hookahs presented in the city, as an option for opening an institution's own concept.

The financial calculations of the business plan were made for a five-year period of operation of the hookah bar, taking into account a fixed average bill of 700 rubles. Also, the calculations took into account the factors of seasonality of demand and the increase in load due to the growth of the institution's recognition. The establishment's services will be based on a hookah menu with a wide selection of hookahs and mixtures (including nicotine and non-nicotine mixtures), regularly updated in the course of the institution's operation. Ordering food, alcoholic and non-alcoholic drinks will only be possible using delivery services from a partner cafe or other establishments at the request of the client.

1. Registration and clearance procedures;

2. Preparation of a design project;

The estimated cost of the project will be 1,552,000 rubles. The predicted break-even point from the start of the project is 5 months, the payback period is 16 months. Achieve a sales volume with a revenue of 500,000 rubles. planned during the first year of operation.

2. Description of the industry and company

The hookah boom in Russia began after the entry into force of the anti-tobacco law, which was released in June 2014. According to him, tobacco smoking was prohibited in public places (in cafes, bars and restaurants). Since then, hookahs have become virtually the only place where tobacco is allowed to smoke. Fashion has also made its contribution - the hookah has become an almost obligatory attribute of relaxation in a cheerful company.

The aim of the project is to open a hookah bar in the city of Kurse to organize a place for the leisure of citizens and make a profit. The hookah bar will have the format of an establishment where the main service is to rent a hookah and smoke tobacco and nicotine-free mixtures through a hookah. The hookah bar will be located in a rented basement in the city center. The audience of the institution will be customers over the age of 18.

The management of the hookah bar will carry out individual entrepreneur, combining his duties with the work of a hookah. Also in the staff of the institution will work one more hookah and two waiters who meet guests and take orders.

IP was chosen as the form of ownership for the hookah bar. The most appropriate OKVED code for this activity is 92.72 - "Other activities for the organization of recreation and entertainment, not included in other groups." The taxation system is USN. The object of taxation is income (6%).

3.Description of services

Hookah is considered an Indian invention, first spreading throughout the Muslim world, and only then gaining popularity in Europe (XIX century). In different countries, the culture of hookah smoking is different, as well as the word "hookah" itself is not universal (hookah, narghila, watertype, hubble-bubble, etc.). Whatever the concept or "philosophy" of smoking, the process itself can be described simply. Most often, a hookah is smoked in a company with an alternate transfer smoking pipe. In one smoking session, smokers can take about 100 puffs. For a long time, ordinary tobacco was smoked through a hookah, later tobacco leaf-based mixtures appeared, and in our time, largely due to anti-smoking campaigns, nicotine-free mixtures also appeared.

Clients of the hookah club will be given the opportunity to smoke a hookah based on tobacco and nicotine-free mixtures. Tobacco and blends will be supplied from several suppliers. The purchased products will have an excise stamp and the required inscriptions of the Ministry of Health on the dangers of smoking. To prevent the risk of transmission various diseases through saliva in the process of smoking a hookah, personal disposable mouthpieces will be used.

To provide services within the legal framework, the establishment will completely exclude the sale of food and drinks. However, if desired, customers will have the opportunity to place an order for delivery at a partner cafe, or at another institution if desired. Receipts will be required for ordered food and drinks to prevent conflicts with inspection authorities.

4.Sales and marketing

4.1 Target audience and consumer requirements

The main customers of hookah bars, as a rule, are young people aged 18 to 35 years. It should be noted that hookah is popular with both smokers and non-smokers. Therefore, the potential audience could theoretically include the entire population of the city at this age, which is about 200 thousand people. In general, consumer requirements for hookah bars cannot be called high. Today they are at the stage of formation. Most of the population knows little about hookahs. The basic requirements for preparing hookah are often limited to the fact that the client should be “tasty”, “quickly” and “not bitter”. However, every year the number of connoisseurs of hookahs with more demanding tastes is growing, who cannot be surprised by cheap tobacco and fruits. However, there are only a few such clients in the total mass. Largely due to the fact that the population is still little versed in hookahs, hookah owners can set a large markup on hookahs. The cost of preparing hookahs is quite low, and the margin can reach 500-800%.

4.2 Analysis of the competitive environment

About 12 establishments can be distinguished as direct competitors in the city of Kursk. These are mainly hookahs opened in 2015 ( detailed analysis competitors, see Table. 1 of this business plan). The most common format is a club with a hookah menu and "by default" allowed non-alcoholic drinks - branded cocktails and teas. It is much rarer to find food in such establishments. According to the law on the ban on smoking, smoking tobacco is prohibited in public places, which means that in order to prevent conflicts with inspectors, only hookahs based on nicotine-free mixtures can be served to customers, or legal “compromises” can be sought. According to the experience of city hookahs, one of the legitimate compromises is cooperation with city cafes. That is, customers of hookah bars are given the opportunity to place an order for food delivery at a discount from a partner institution. In this case, the sale in the institution itself is excluded. Another option is to include drinks and food in the price of a hookah, or provide them as a gift. The first option seems to be the most correct. However, for food delivery, it is desirable that the partner cafe is located near the hookah bar.

As for the concepts, mostly urban hookahs are designed for a wide range of consumers. Regardless of the main concept, the network of events can consist of board games, Mafia evenings, sports broadcasts, themed meetings and parties. Some establishments have an emphatically oriental format, which is expressed in design, menu and oriental "chips" (for example, belly dancing). There are also concepts of anti-cafe hookahs, hookah nightclubs, hookah bars, hookah cafes, tea and hookah clubs and closed hookah clubs. The cost of renting 1 hookah in the city varies from 190 to 1500 rubles. and averages about 800 rubles.

Table 1. Analysis of competitors

Basically, hookah cities use social networks to attract customers. The most “advanced” institutions have Vkontakte groups with an audience of 3 to 5 thousand people and run Instagram. In general, apart from the features of the concept, the following ways to attract customers can be distinguished:

1. A rich network of events. May include themed get-togethers, celebrations, parties, live sports, console tournaments, board and role playing etc.

2.Regular updating of the menu. Thematic menu of the day, unusual hookahs, tastings, master classes.

3.Discounts. Discounts on certain hookahs, on holidays, birthday discounts, discounts on a certain day of the week, discounts on each next hookah.

4. Photo reports from events. Invitation of a photographer to events, photo reports in social networks.

6.Regular playlist update.

4.3 Concept of sales and ways to attract customers

Since tobacco smoking is prohibited by law in catering places, the most correct format from the point of view of legislation will be the format of a closed club without selling food and drinks. The only possible drink provided by the establishment will be tea provided as a bonus to the hookah. Ordering food will be possible only through delivery. The wording "closed club" in practice will mean that access to the club to people from the street will be closed (table reservations only by prior appointment by phone), and the entrance to the institution will be equipped with a video intercom. Experts also advise, in case of verification, to have questionnaires confirming the entry of new members into the club. Also, access to the hookah lounge will be strictly prohibited for minors.

The main way to attract customers is planned to use word of mouth. The atmosphere of the establishment will be made up of a thematic interior design, combining soothing natural oriental motifs and original musical accompaniment. The concept of nature and comfort will be sustained as in color options furniture, decor elements and hookahs, as well as in the hookah menu. It is planned to diversify the schedule of events with live music evenings, broadcasts of sports programs, and board games. According to the experience of other hookahs, consoles will be excluded from the "game menu" of the institution, since fans of playing consoles quite often make noise and annoy other visitors, while not bringing much profit.

On the Internet, the hookah club will be presented on the social network Vkontakte and Instagram. From social networks it will be possible to learn about the main events of the institution, promotions and discounts, photo reports will also be posted there regularly, repost contests and drawings will be held.

Ready-made ideas for your business

To increase revenue from one table, it is planned to use big discounts when ordering the second and subsequent hookahs. It is planned to put the maximum speed of preparing hookahs (“Hookah in 5 minutes”) as the principle of the institution’s work, since the waiting time is one of the key factors in the work of a hookah, sometimes even more significant than the quality of the hookah. At the initial stage, for a competitive advantage, the size of the average check will be set at 700 rubles. at a markup of 600%. Subsequently, depending on the volume of sales, an increase in the check is possible.

5.Production plan

The hookah club will be located on one of the central streets of the city of Kursk. The facility will be open daily. Opening hours from Monday to Thursday and Sunday - from 14:00 to 02:00, on Saturday and Sunday - from 14:00 to 05:00. To accommodate a hookah bar, it will be rented basement in the central area of ​​the city. The term of the lease agreement will be 3 years with the possibility of extension. There will be no schools, kindergartens, hospitals and other municipal institutions in the neighborhood of the hookah. At a distance of 100 meters there is a cafe with which it is planned to establish a partnership for the possibility of food delivery.

Investments in real estate, purchase and installation of equipment will amount to 1,237,000 rubles. To develop a conceptual interior design, it is planned to use the services of a designer. The cost of developing a design project will be 100 thousand rubles. (at the rate of 1 thousand rubles per square meter).

The room for a hookah bar will need to be provided supply and exhaust ventilation with recuperator. This system will require the largest investments, however, it will allow you to keep warm in the hookah room during the cold season and save money spent on heating the supply air.

In total, the institution will be designed for 54 seats and with the possibility of adding 10-12 extra beds. This number will allow you to maximize the use of the available space, while not causing discomfort to customers from different companies. Since the optimal number of seats for one table is 6, each table will need two sofas for 3 people. For big companies from 6 people several pouffes and chairs will be purchased. Full list necessary equipment and approximate prices are given in Table. 2.

Table 2 Equipment Costs

To operate a hookah bar, you will need two full-time waiters and a hookah attendant. The first hookah worker will be an individual entrepreneur. The main requirements for hiring a hookah worker are experience as a hookah worker, hookah bar administrator, or in hookah retail sales, the ability to thoroughly understand the features of different types of tobacco, own the technology of its refilling, and follow trends. Desirable qualities of an employee: honesty, politeness, sociability, speed of work. There are no strict requirements for the level of education of a hookah man and waiters. Waiter experience is preferred but not required. staffing and wage fund are presented in Table. 3

Table 3. Staffing and payroll

On average, hookah customers spend 2 hours smoking a hookah. Given this fact, the indicators of the maximum load of the hookah bar, the maximum possible number of checks per day will be 80. A good indicator is the number of 25 checks per day, the most successful companies have an indicator of 40-60 or more checks. During the first year, it is planned to achieve a revenue of 550 thousand rubles (25 checks of 700 rubles daily). Further, the goal will be to achieve indicators of 40-50 checks. The costs of the main period of work of the hookah bar will include salary payments to staff, rent, purchase of tobacco and consumables, utility bills, accounting, telephony and the Internet, security and other expenses.

6. Organizational plan

The preparatory period for opening a hookah bar will be 3 months and will include:

1. Processing and registration procedures;

2. Preparation of a design project;

3.Repair and equipment of the premises;

4.Search and recruitment of personnel;

5. Carrying out preparatory work with the population in social networks;

6.Search for strategic partners;

7. Development of the initial grid of events.

The hookah bar will be managed by an individual entrepreneur. His duties will include managerial functions, appointment of personnel, approval of the work schedule, purchase of products for hookah. Also, if necessary, he will be directly involved in the work of the hookah bar, acting as a hookah man. Hookah workers will be the main production staff. Their duties will include advising visitors in choosing hookahs and types of tobacco, mixtures, direct preparation of hookahs, changing coals in a cup. The duties of the waiters will include meeting guests, taking orders, consulting on the choice of hookahs in case the hookah workers are busy. Accounting will be outsourced.