How to open a gym with a quick payback. How to open a gym: a detailed business plan with instructions

Nowadays, the market for fitness services is developing at a very fast pace. This direction is considered one of the most common types of business. In terms of popularity, fitness services are second only to IT technologies and the entertainment business, for example,.

Since the competition in this type of business is still small, you can enter it without any problems. Therefore, many entrepreneurs who create a profitable business are interested in how to open a fitness club from scratch. In order for a business to be successful, it is necessary, first of all, to draw up a competent business plan.

Business Features

A modern fitness club is an unusual rocking chair that lacks basic amenities. Such an institution is obviously doomed to failure, because people want to play sports in comfortable conditions. It is unlikely that anyone will pay good money for visiting a gym that does not have air conditioning and a shower. The future belongs to modern, state-of-the-art fitness clubs.

In order for customers to visit your establishment with pleasure, you do not need to rent a huge hall with a swimming pool. It is enough to find a cozy room in an ordinary residential area, the area of ​​\u200b\u200bwhich does not exceed 100 square meters. meters. The most important thing is to choose the right simulators and find experienced highly qualified instructors.

The cost of opening a fitness club directly depends on its location. For example, renting a cent will cost you sky-high, and you will have to work for several years without a profit to compensate for the costs. Therefore, give preference to sleeping areas of the city.

Room selection

Before renting a room for a fitness club, please Special attention for some important points:

• The fitness club should be located in a convenient place to visit.
• Competitors should not work near your establishment.
• You should choose a densely populated area with high-rise residential buildings.
• Pay attention to transport interchange.
• The room must be equipped with a ventilation system, as well as showers and toilets.
• The ideal option is to purchase the premises in the property, rather than renting.

It is advisable to equip a sauna in the fitness club. This is a fairly popular service, thanks to which your institution will be very popular. When compiling a business plan for a fitness club, it should be noted that wealthy people usually visit fitness clubs that offer such Additional services like beauty massage, solarium and bar. According to experts, they can get up to 30% profit.

Equipment

The most common simulators that can be found in almost all fitness clubs are:

• Horizontal bench - up to 2.5 thousand rubles;
• Bench with a leg machine and a barbell rack - 4 thousand rubles;
• Press simulator - 5.5 thousand rubles;
• A simulator for developing chest muscles - 22 thousand rubles;
• Smith's car - 19 thousand rubles;
• Treadmill - 16 thousand rubles;
• Leg press simulator - 24 thousand rubles.

In addition, you need to purchase various barbells, dumbbells, discs and more. If you do not have enough funds, you can lease the equipment for the fitness room.

Also, do not forget about monthly expenses:

• Public Utilities;
• Equipment depreciation;
• taxes;
• Advertising;
• Employee salaries.

Before you open a fitness club, select professional highly qualified staff. Many clients refuse to engage in a particular fitness club just because they cannot find a common language with the instructor.

Profitability

If you invest about 10 thousand dollars in a fitness club and set the price for classes at 50 rubles. for one workout, your investment can pay off in just 1.5 years. An elite institution will require more serious investments, but the cost of one visit to such a fitness club is much higher. The profitability of such an institution, according to experts, is about 30%.

What can you save on?

Many entrepreneurs are wondering how to open a sports club without spending a lot of money.

There are a few easy ways to save you money:

1. Visitors to fitness clubs rarely pay attention to what the ceilings or walls in the room are decorated with. If you refuse to finish with elite materials and paint them regular paint You can save a lot of money on repairs.
2. When it comes to equipment, you should not buy expensive equipment from well-known manufacturers, as customers pay little attention to their origin. The main thing is that all equipment is durable and of high quality.
3. An inexpensive economy class fitness center does not need advertising on television or radio. It is enough to stick ads around the area and make a bright attractive sign. The distribution of leaflets and advertising on the Internet, for example, in in social networks. It is also desirable that your first customers place on the network positive reviews about your fitness club.

What can't be saved?

If you want to open an institution that will generate a stable income, when developing a business plan for a sports club, consider a few important points:

1. Don't skimp on staff salaries. Only highly qualified employees should be hired. Remember that real professionals will never agree to work for a penny.
2. If the hall is stuffy, customers will go to another fitness club. Therefore, make sure that the room is equipped with a high-quality ventilation and air conditioning system. Thanks to this, you will be able to maintain a comfortable temperature in the hall.
3. Each locker room should have at least 2-3 showers. For these premises, buy expensive high-quality plumbing, which is durable and has a pleasant appearance.

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Paperwork

When it comes to what you need to open a fitness club, do not forget about the execution of documents that confirm the legality of your activities. Since 2009, health and fitness services are not subject to licensing. A license may be required only for the provision of medical services. To open a small fitness club, it is enough to register as a private entrepreneur in order to pay a single tax.

Since customers do not have much confidence in private entrepreneurs, they prefer to buy fitness memberships from legal entities. To avoid paying heavy taxes, you can register an LLC. After that, the coaches are registered as private entrepreneurs who pay a single tax and sublease the premises to them. Start-up businesses may not pay income tax for several years. This is provided for in the Tax Code. Thanks to this, you will save yourself from unbearable tax payments.

Where to get start-up capital?

To enter the fitness services market and become a full-fledged participant, you will need a large start-up capital. Some entrepreneurs who do not have free funds on hand, but want to work in this area, are interested in how to open a fitness club without money? The answer to this question is simple - contact the bank and take a loan. It should be remembered that such an institution pays off in 1-3 years. In addition, private investors who want to raise their image can be attracted to their business.

Summing up

A successful fitness club, in which 40-50 thousand dollars has been invested, can pay off in just a year. In the future, its profitability largely depends on the number of customers, pricing policy, as well as the introduction of various additional services. What can be opened in a fitness club has already been mentioned above. The profit of a small gym is usually 1-10 thousand dollars per year.

opening a gym is an excellent option for starting a business. A healthy lifestyle is now in vogue, and all more people look after your body.

Before starting a project, it is worth marking the gyms of the city or region. This will help in working with the concept of your project. You need to find out the number of halls in the region, their level, prices, work schedule, etc. Any information may be important.

Video How to open a fitness club

Even if you focus on the minimum requirements for gyms, the amount should be very rather big. The lion's share of expenses falls on (at least 200 square meters) and the purchase of exercise equipment, pancakes, vultures, benches.

You also need to rubberize the floor and install mirrors. When drawing up a project, you need to take into account the cost of design, because it is a creative approach to design that will attract the attention of customers to your hall.

Not superfluous in the gym will be:

• shower cabins;
• air conditioners;
• bathrooms;
• medical office.

In short, before you start planning a project, you need to be sure that opening a gym will be affordable for you.

If there are no problems with start-up capital, then you can proceed to planning the future. The layout of the main halls, showers, bathrooms and other premises can be drawn up on your own, but it is still recommended to use the services of an experienced designer who will help plan the room.

To study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

The next stage is the purchase of simulators. It is easy to guess that this is the most important part of the whole project, since it is the quality of the simulators that affects the effectiveness of the training of visitors and can make them come back to you.

It would be nice to establish contacts with firms that sell simulators, but this is not so simple. Buying in the online store is also suitable.

Speaking of the necessary personnel, it is worth mentioning the need for several trainers with special education. In addition, you will need an administrator, an accountant and people at the reception.

Be sure to register with the city authorities and. A special license is needed if, in addition to exercising in the gym, you will also sell sports nutrition.

And will play an important role. There are a lot of gyms today, so you need to make sure that people pay attention to your offer.

It all depends on the available funds. You can limit yourself to flyers and leaflets, or you can rent several billboards. Remember that the business is seasonal, so discounts can be useful during the summer months.

Premium fitness club in the USA

How to write a business plan for a gym

Opening a gym is a rather profitable business, since such establishments are in incredible demand, and the contingent of clients is very diverse - from humble students to wealthy businessmen.

Also, in order to start own business in this area, funds must be invested one-time, that is, in the future there will be practically no large expenses.

It will help you competently approach the issue of opening your own business, a ready-made business plan for a gym, which you can download on this page.

If you decide to open a gym, the business plan must include the criteria for choosing the location of the future sports facility, the fee required documents, the purchase of equipment, the definition of pricing policy, the number of staff, hours of operation and other important aspects.

As for the location of the gym, it is advisable to rent a room in the city center or on the main streets of remote areas, where there are most potential customers.

It is very profitable to equip a sports facility in a large shopping center, because several thousand people pass through there every day, who may be interested in such services.

Also important is the issue of purchasing sports equipment. Standard set equipment includes dumbbells, weights, barbells, simulators for the press, arms, legs and back, a horizontal bar, as well as personal protective equipment: wristlets, gloves, belts, etc.

The equipment can be used both new and used, but it is very important that it be of high quality and durable.

You can’t do without hiring employees when opening a gym. The staff should include a manager, a cleaning lady and instructors.

Of course, the most important in the team are the coaches, because it is they who will work with people and, accordingly, make a profit, so you should give preference to young people of athletic build, thoroughly those who know the job each simulator and able to advise the client on any issue.

Expenditure

Of course, if you want to open a gym, the business plan must include all items of expenditure, which in general will determine the amount of capital investment.

The main points in this are:

• rent or purchase of premises over 100 m2 for a gym;
• initial cost and expenses for the further maintenance of sports equipment;
• communal payments;
• wage employees;
• advertising costs;
• household and office expenses;
• security services, etc.

Revenue Forecast

Income from this business is not exorbitant, but regular. Revenue depends directly on the number of customers. The cost of a subscription ranges from several thousand.

So, if 25 people work out in your gym, then every month you will be able to receive about half a million, respectively, for the year your profit will be more than 5 million. Thus, the profitability of this business is very high, and it is possible to recoup the investment within 1-2 years.

Gyms and fitness clubs every day visits great amount human. Basically, these are wealthy visitors who are used to exercising in elite and expensive fitness clubs, as for economy class gyms, the opening of new ones is relevant. In this article, we will look at how to open your own gym with the most necessary equipment and give an example of a fitness center business plan with calculations and minimal investment.

Advantages and disadvantages of opening a gym as a business

The main target audience of gym visitors: youth 18-50 years old. The table below summarizes the advantages and disadvantages of opening a gym.

Advantages	disadvantages
High profitability (profitability) of the business ~ 35%	High barrier to entry into the market. Requires large initial investments in the purchase of simulators and rent ~ 1.5-2 million rubles.
Year-round influx of visitors (with an emphasis in September-October).	Requires large premises (>300m2) in proximity to residential areas, universities, offices
No specific sports knowledge is required: there are many coaches in the labor market	The influx of visitors is not uniform throughout the day: the peak falls on the “prime-time” from 18-00 to 22-00.

According to RKB Research, the area of ​​fitness and accessible sports has an average growth rate of fitness centers and gyms of ~12.1%. The growth leader is the Moscow market. Regions are a promising direction for the development of this segment.

Stages of opening a gym

Click to enlarge

Gym business plan. Room search

First you need to find a place. Its area must be at least 150 square meters. m. We will consider a gym with two rooms. This is due to the fact that in addition to the gym there are technical and auxiliary rooms:

• Changing rooms;
• Bathroom, showers;
• Wardrobe;
• Administration premises.

Finding a room is priority, the success of the gym will depend on its location, accessibility to business centers, metro stations or residential areas.

Determining the price and opening hours

An economy class gym, although it should have experienced instructors on staff, cannot be compared with a full-fledged elite fitness club in terms of the volume of services. The average price per hour of visiting is about 150 rubles.

As for the time - mostly people come to the gym in the afternoon. But there are those who practice in the morning.

The main flow of visitors falls on the so-called prime time:from 18-00 to 23-00. This is explained simply, the bulk of the population who are interested in fitness work until 17.18 pm.

Optimal room operation– from 11:00 to 23:00. It is recommended that the hall should function seven days a week, with a minimum number of breaks for holidays.

Calculation of working hours and number of employees

The gym is open for 351 days, we immediately took into account the holidays and sanitary days. Consider the description of the work schedule of employees:

• Flexitime;
• 2 days off (101 days per year);
• Vacation 24 days;
• We take into account the possible absence of an employee for various reasons - 14 days.

(351 - 101 - 24 - 14) * 8 = 1696 hours/year PS: (Employee's 8-hour day).

In total, it turns out that there are 1696 hours per employee per year. These data allow us to conclude that our gym needs 5 instructors. How did we calculate it?

1. The total number of working hours in two halls per year: 351x12x2=8424.
2. Required number of personnel (instructors): 8424/1696=4.96.
3. Rounding up, it turns out 5 people.

Also, before you open a gym, you need to take into account the total number of employees.

1. Keep in mind that the duration of the gym is 12 hours. 351x12=4212 hours per year.
2. The duration of the employee's working day is no more than 8 hours, no more than 1696 hours per year.
3. 4212/1696=2.48 staff units for each workplace. These are administrators, cleaners, security guards.
4. The gym needs a manager (director) and an accountant.

Gym staff:

Naturally, this math is needed to create a business plan, and things may be different in your gym. But to get acquainted with how it all works - our example is illustrative.

Video lesson "How to open a fitness club?"

In the video lesson Nazirov Samat tells how to open a gym in your city, what difficulties arise and where to start.

How to Open a Gym: Estimating Revenue

First you need to decide on the amount of revenue. To do this, you need to predict the number of visitors. It is also necessary to think over the system of subscriptions and unique offers for customers in time (at the stage of setting prices). When the picture is relatively complete, you can start planning for the annual revenue.

The annual total revenue of the gym

So, we proceed from the maximum parameters:

• 351 working days (we cut off holidays);
• 10 visitors at the same time;
• 150 r. at one o'clock.

In total, we receive 12,636,000 rubles a year, BUT: this is the maximum at 100% workload, which never happens. We use a reduction factor of 0.8%. We used it because experts say: attendance does not exceed 80%. In total, we have 10,108,800 rubles a year with an average stable attendance.

Estimation of current and initial costs

We buy simulators

An economy class gym must have equipment that:

• Satisfies all requests and desires of visitors;
• Is constantly in working condition;
• It is inexpensive, pays off quickly;
• Conveniently located in two halls of 30 sq. m each.

The ideal option here would be to use second-hand simulators. They are much cheaper, but the quality is not worse. We offer a calculation of the cost of gym equipment:

The choice of simulators depends on the direction. There are two areas of the gym: aerobic exercise and strength training. The example considered was for aerobic training. If you are considering power loads, then you need to focus on the ability to perform three basic strength exercises: bench press, squat and deadlift. This requires the presence of 3 bars, squat racks, floor covering for deadlifts, a set of dumbbells up to 25 kilograms, starting from 2 kilograms in increments of 1.5 kg. You also need a bench press and an incline bench. Accordingly, it is necessary to have pancakes for shanga: 10 pcs. — 25 kg., 10 pcs. — 20 kg., 10 pcs. - 15 kg., 10 pieces - 10 kg. 8 pcs. - 5 kg., 6 pcs. - 2.5 kg., 4 pcs. - 1.25 kg. Auxiliaries may include deadlift belts, wrist wraps, chalk, etc. The total cost of this equipment will be more than 600 thousand rubles.

Costs for auxiliary funds (fixed assets)

Amortization of auxiliary funds is 20% (126.6 thousand rubles).

Note that you can save not only on simulators, but also on computers and other equipment. But everything must meet quality standards.

Intangible assets

Intangible assets include registration of a lease agreement, founding expenses, depreciation. Registration and expenses for founding expenses amount to about 5 thousand rubles. The latter make up 10%, which means - 500 rubles. in year.

Calculating employee salaries

The salary of each employee of the gym per month is:

As a result: 295 thousand rubles. per month or 3,540 thousand rubles. in year.

Production costs

Do not be naive to believe that everything ends with the above costs. The gym is the same enterprise where you need to consider:

• Direct costs;
• The cost of maintaining a gym as an enterprise;
• Fund maintenance costs;
• Depreciation;
• Management costs;
• Implementation costs.

Direct costs include instructors' salaries. For the rest of the employees, everything is included in the costs of management and office costs.

A special item of expenditure is the rent of the premises. In the case of our gym it is 160 thousand rubles. The cost depends on the specific premises, conditions and area.

So the cost per month is:

• Rent: 160 thousand rubles.
• Office expenses: 3 thousand rubles.
• Landline phone: ~200 rub.
• Advertising (usually SMM): 5 thousand rubles. per month.

It's time to take care of taxes

So, you need to take care of tax deductions:

• Tax on arr. 1% payroll: 35.400 rubles;
• Tax on the maintenance of the fund: 1.5% of income, 151.632 rubles.

Total: 187.032 rub.

balance sheet profit: 3,703.800–187.032=3,576.768 rubles

Net profit: 3,576.768–703.354=2,873.414 rubles (deductible income tax)

Gym Profitability: Assessment

We count specific profitability(the ratio of profit to the cost of resources): 3576768 / 10108800x100% = 35.38%.

We count estimated profitability(the ratio of net profit to costs): 2873414/6405000х100% = 44.86%

Now you know how to open a gym!

For a beginner, all these calculations may seem complicated. But from this example, we can conclude that the profitability of such a business is quite high. All costs from the start-up capital will pay off. The main thing is that before you open a gym, think over your business plan correctly and choose a convenient place for the gym. Almost everything depends on it.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(4.2 out of 5)	Business Attractiveness 3.5
Project payback	(3.5 out of 5)
Ease of starting a business	(3.0 out of 5)
The gym is promising direction business with a payback period of ~2 years and a profitability of ~35%. The initial investment for the lease of premises and the purchase of sports equipment will cost ~1.5-2 million rubles. The key success factor is its location and accessibility to office centers, universities, residential complexes. To quickly start a business, it is recommended to use a franchise, this will avoid many mistakes when building business processes due to support from the franchisee. If you are preparing a business plan to attract investors, it is necessary to describe the financial part of the plan as much as possible: profitability, payback period and necessary investment costs.

healthy lifestyle ( healthy lifestyle life) is an obligatory component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch excites many novice businessmen. In terms of popularity, this direction is second only to information technology and entertainment business, for example,.

In big cities, there are a sufficient number of large fitness centers and very strong competition from network monsters. In the conditions of a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their opportunities and possible risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs who are going to develop this area.

How to open your own fitness club from scratch?

To open a sports center with start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• to purchase equipment and shells;
• hire qualified staff;
• take care of advertising.

Fitness services

A modern sports club is not limited to a gym and a fitness training area. This is a whole project that combines a large number of complexes designed to increase efficiency, develop and strengthen the body and spirit.

Over the past decades, the range of group programs has expanded significantly. In the schedules of fitness clubs are increasingly found various varieties yoga. All kinds of dance programs are offered and even author's training complexes, consisting of elements of yoga, Pilates and stretching. For lovers of the pool and those who want to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs can have in their arsenal:

• gym;
• massage and other medical procedures;
• Spa;
• sauna and/or hammam;
• solarium;
• manicure;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding given spectrum. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a pool.

Required Documentation

Paperwork and business registration should not cause any difficulties, because their set, as well as the procedure for obtaining them, are standard:

1. registration legal form in the tax office. At the beginning of the activity, it is more expedient to use individual entrepreneurship (IP). This will allow working with a simplified taxation system in the future.
2. Selection of OKVED indicating:
   • 04 - services in the field of sports and recreation;
   • 61 - activities of sports institutions;
   • 62 - other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, add a solarium, massage, nail service, then you need to indicate in advance all the necessary OKVED codes.
3. Obtaining permission from Rospotrebnadzor. To complete such a document, you need:

• contract for the maintenance of ventilation and air conditioning systems;
• contract for the maintenance of a housing maintenance office;
• an agreement with an organization licensed for the disposal of fluorescent lamps;
• medical records for staff;
• PPK (program production control) and the passport of the institution.

If it is necessary to open some grocery stores, then there is no need to obtain any license to open a fitness club without additional services. The exception is institutions providing medical services.

Room selection

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for "neighbors", then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the sleeping areas of the city. True, in this case it would be more expedient to buy a room, since in this format the rent will be a significant part of the costs.

If you plan to open a fitness club with the “All inclusive” way, then you should think about a larger room. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

by the most optimal location in this case will be the center of the city. At the same time, it is not at all necessary to buy a room, because rent will not be an invoice for such an enterprise, since it will be able to bring good profits.

Large dimensions will accommodate a large number of visitors on its territory, expand the range of services offered to the maximum. And the presence of presentable premises equipped with modern equipment and simulators will interest respectable clients who are willing to pay good money, which, in turn, will lead to an increase in profits.

When choosing a suitable room, it is important to consider the size and terms of the lease agreement. It is clear that this document will be different from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. It is this period that should be considered as the latest payback period for invested funds.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers will be.

The minimum set of simulators, which is ideal for quality training, includes the following items:

• Treadmills(at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/inclined bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• exercise machine with free weights for leg flexion/extension;
• barbells, dumbbells, pancakes, discs, yoga mats and other trifles.

Advice: don't buy a butterfly trainer, it's a completely useless trainer used mainly to satisfy curiosity.

Everything that was discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, wardrobes and showers. If the fitness club expects to offer clients the services of a beauty salon, then it will require a nail service, etc.

Staff

When all other points are considered and completed, you can proceed to the recruitment. Hire only experienced trainers with enough level training and knowledge necessary to conduct effective classes. The minimum staff in a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

Thus, to open a small fitness club from scratch, you need to hire 6-7 people. In the future, along with the expansion of the range of services offered, there will be a need for additional employees. Nurses, massage therapists, yoga or water gymnastics instructors, etc. may be required.

An important backbone of the team, of course, are the coaches. Their selection should be taken seriously. Preference should be given to former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since each person approaches the choice of a gym and a fitness club very scrupulously.

Today, the choice of a sports institution begins with the Internet. Moreover, a potential consumer is looking for a fitness club that satisfies his needs to the maximum, paying attention to the location, the presence of a sauna and a swimming pool, the qualifications of instructors, the availability of modern equipment, etc.

Due to this marketing plan should start with identifying the target audience. At the same time, the more specific this segment is, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing to do is to create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will cause genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will make it possible to spread information about the gym in social networks.

How to open a gym from scratch?

Significant start-up capital is required to enter the market of sports and fitness services and become its full participant. Not all businessmen have the necessary amount, but this is not a reason to abandon the idea of ​​​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take a loan. At the same time, it is important to understand that with a competent business organization, it may well pay off in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with a limited wallet. Consider a few simple ways budget savings.

What can you save on?

1. Gym customers rarely pay attention to the decoration of walls and ceilings in the room. Rejection of elite materials in favor of regular painting will save the lion's share Money on repair.
2. Touching on the topic of simulators, it is worth noting that it makes no sense to buy expensive sport equipment. Consumers have little interest in the brand and manufacturer. The main thing you should pay attention to when choosing inventory is quality and durability.
3. An economy-format fitness club does not need expensive advertising (radio, television). It will be enough to stick leaflets around the area, at bus stops, to make a beautiful and bright sign. A good move is advertising on the Internet, for example, in social networks. It is very important that the first customers leave positive feedback about the work of the gym on the network.

Where is the economy irrational?

1. Staff salary. The staff should consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, customers will simply go to another fitness club. Therefore, it is important to make sure that the room is equipped with high-quality air conditioning and ventilation. This will achieve a comfortable atmosphere in the halls.
3. Each locker room should have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive sanitary ware that has a presentable appearance and is different long term services.

How much does it cost to open a fitness club from scratch?

The lion's share of the costs will be associated with renting or buying premises for a gym. If we consider an average room (250 m²) in Moscow, then the rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is about 200,000 rubles.

* Calculations use average data for Russia

450 000 ₽

Minimum starting capital

10-15 %

Profitability

9-12 months

Payback

250 00 ₽

Inventory costs

In this article we will consider all the nuances of organizing and maintaining such profitable business like your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers-instructors.

Although this business idea is not at all new, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is increasing every year. Beautiful body and keeping yourself in good shape has been important to people at all times. But the modern lifestyle, which involves a largely sedentary lifestyle and junk food with snacks on the go, clearly does not contribute to the achievement of the cherished goal of most men and women.

Sport is not just a way to keep yourself busy free time with health benefits. For many young (mostly) people, it becomes a way to get the desired figure and, no less important, to keep it. Of course, there are always people who suffer from excess weight(even if it's a couple of kilos) who are embarrassed to undress on the beach or afraid to look at themselves in the mirror, but they never exercise, preferring to exhaust themselves with countless diets or swallow harmful pills. Effect of food or intake restriction various means if so, it is temporary. In addition, with this mode, with patience, you can lose weight to the cherished figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of "bones and skin." Muscles can be pumped up only with the help of regular training.

Profitability of opening a gym

What are the advantages of gyms, if you consider them as a business? First, as we mentioned above, their services are in consistently high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.

Network fitness centers are more susceptible to crisis phenomena, which is explained by the high cost of their subscriptions. Secondly, the target audience of gyms is quite diverse. They are more popular among men, but now more and more women are diluting their cardio workouts. strength exercises on simulators, dreaming not just to lose weight, but to gain beautiful shapes with loose muscles. Even separate gyms for girls are opening, although the majority still prefer not to be limited to a narrow target audience.

Universal "simulators" either equip two separate rooms - for men and women, or share the training time. There are also mixed options - when both are engaged in the hall at the same time. But the latter option is less desirable. Thirdly, opening a small gym requires a relatively small start-up capital. Perhaps a gym in the basement of 100 square meters. meters - this is not the limit of your dreams. But if you don't have great opportunities, it is worth considering this option. In the future, you will always be able to either open a higher-priced gym in the future - your own or under the brand of a certain network (franchise), or create your own network.

What you need to open a gym from scratch

Experts advise starting any business organization with a detailed business plan. Even if you are one of those lucky ones who are able to open their own business without using borrowed funds, a business plan will help you decide on the order of actions that need to be taken, with the calculation of expenses and expected income, various indicators, from profitability to deadlines payback. So what should be in your plan? First of all, you need to conduct market research. You can order it from specialists or do it yourself, spending a little more time on it, but saving money.

The sports and fitness services business is considered highly competitive. Each major city has several large network centers (usually franchised) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an empty niche. It can be, for example, a specialized institution or a club. You can open a small hall in a residential area where there are no such offers. You can, in addition to the gym, provide additional services - from yoga or Pilates to a cafe in the format of proper nutrition.

How to choose a gym room

The right place for a gym is half of your future success. Even the largest and most comfortable sports center with famous coaches and big amount various services, up to animators who will entertain children while their parents get in shape, will be able to cover only nearby areas (usually within walking distance). It is unlikely that there will be many who want to travel there regularly from the other end of the city. At the same time, a small gym in a large residential area, working from early morning until late at night, will not experience shortages in clients. When choosing a room for the hall, try to put yourself in the place of your potential client. Is it convenient for him to get to you? Is there a public transport stop nearby, a place to park a car? Is it possible to find you at the address without problems? Perhaps, in addition to a sign on the facade, it is worth hanging additional signs or a billboard with the contact details of your establishment.

The minimum area is 100-150 sq. meters. Exercise machines and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Be sure to leave free space for strength training with barbells. Another 25-30 sq. meters will go under the shower and locker room.

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Be sure to pay attention to the availability of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so it is best to consult with specialists when choosing equipment. Note that in the sleeping regions they often turn off hot water several times a year for one to two weeks. And you can be sure that the inability to take a shower after training will deprive you of a large number clients. So without additional equipment for heating water in case of emergency is indispensable. And this is associated with high costs: plus an additional 10 square meters. meters for the boiler room and the boiler itself for at least 180 liters, reinforced electrical wiring to power it.

Often, gyms are located in the basement and basements. Maintain the required humidity and temperature regime in this case, oddly enough, it will be easier. The height of the ceilings in the gym on the first floor and above should be from 3.5 meters, otherwise it will be difficult to provide good cleaning air. And it is impossible to ventilate the hall naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun, like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, ventilation of normal power will be sufficient. However, this advantage can be offset by the cost of repairs and good lighting.

Ideally, of course, it is best to build a room for the hall on your own, having thought about the most convenient option for its layout and the location of all communications in advance. But in this case, the whole thing depends on the funds at your disposal, and on the availability of a sufficient area of ​​land for construction in a promising residential area. In the best case, this is an area of ​​new buildings, which will be populated over the next few years. Although the construction and decoration itself will also take a lot of time.

Without a minimum repair, most likely, you can not do, no matter which option you choose. The floor of the room should not be slippery in order to eliminate the risk of injury, and at the same time it should be easy to clean and not be afraid of moisture. The best option for both price and properties - floor PVC coatings. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the floor. For the first time, this option will come down. color scheme it is better to choose calm and neutral, give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are normalized. It is advisable to provide for the possibility of musical accompaniment of training and purchase additional "non-training" equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also put a water cooler (the cost of water and disposable cups can be included in the subscription price).

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The location of the gym on the territory of the shopping center deserves special attention. There are pros and cons here. On the one side, shopping center- an ideal place in terms of cross-country ability. A huge stream of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers, where you can take the child while one of the parents spends time in the gym. By opening a sports hall in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of them is the high cost of rent. You need a lot of space for the placement of simulators, and the cost of renting square meter in a shopping center it turns out to be significantly higher than the cost of renting a room of the same area in the same area and even, possibly, on the same street. Moreover, it is quite difficult to provide the necessary conditions for clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of the shopping center, in order to save space, exercise machines are placed directly on the site on the top floor, enclosing it with a transparent wall. Although the permeability here is much less compared to lower floors, but not all people feel comfortable doing sports almost in front of random passers-by.

Required Permits to Open a Gym

Find out what documents are required to open a gym in your city. As an organizational and legal form for the first time of work, it is better to choose an individual entrepreneur, which will allow the use of a simplified taxation system. The most suitable OKVED codes for this type of activity:

96.04 Services in the field of sports and recreational activities

93.11.10 Services of sports facilities

93.12.10 Services provided by sports clubs

93.13.10 Services of fitness centers

93.19.12 Services of sportsmen and athletes.

Think in advance how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must specify the necessary codes for possible related services in advance, even when registering as individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of the housing office, an agreement for the disposal of lamps, a PPC and a passport for a sports facility. Do not forget that all your employees must also have medical books. To implement the gym project, it is necessary to obtain permission from the fire department, sanitary and epidemiological services, as well as the territorial property management.

The choice of equipment for the gym

Rent and repair of the premises are significant items of expenditure. But the next place in terms of costs is the purchase necessary equipment for the gym - the actual simulators for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, kettlebells, treadmills, turnstile. Some of the equipment can be purchased second-hand. In particular, this will help save on the most expensive simulators. When buying, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear.

Do not forget about personal protective equipment - belts, gloves, wristlets, knee pads, etc. They should be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be without design frills.

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The main thing is impeccable cleanliness and order. In some gyms, if the area allows, they also organize additional sports grounds and halls, for example, for sports games, conducting dance classes, yoga, etc. In this case, the gym is gradually turning into a real sports center. If you choose such a development path for yourself, think about whether you have the opportunity to expand the area or after some time (for example, one or two years) you will have to change your location. One more important nuance, which many people forget about when planning expenses, is the arrangement of the hall (reception area). Be sure to provide convenient places for waiting for customers who arrived earlier than their time.

Hiring gym trainers

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is only one of the conditions for the prosperity of your business. The second is qualified personnel who will work for you. In fact, the situation with gym instructors is not so straightforward. Experienced athletes do not need the help of a coach. They are well versed in the topic, they know what exercises and how much they need, they know how to use all the equipment.

Instructors are needed for beginners, but their services are paid extra, and not all of your visitors will be ready for additional expenses. It seems to beginners that there is nothing complicated in exercising on simulators: if you want to strengthen your abdominal muscles - you need a bench for the press, you need to pump up your biceps - look for simulators for arm muscles. At the same time, they have a very vague idea about the technique of working on simulators, about the load they need, proper nutrition and other details, ignorance of which can not only minimize all efforts, but even give a result that is directly opposite to what was expected. Gradually, more and more people who seriously think about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.

Still, hiring multiple trainers at the very beginning of your job may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, then you will have to look for good trainers-instructors. Pay attention to their physical form and reputation. Often people leave the gym with a good trainer. They are even ready to go to the other end of the city, just not to lose the instructor.

New trend - online coach

Recently, so-called online trainers have appeared. This is a relatively new trend that is gaining popularity and should not be overlooked. What do online trainers do? The same as regular instructors. They make up detailed plan individual training and nutrition program, taking into account the “baseline data” of the client, track the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, in a reasonable time and without harm to health.

The only condition is that the client must strictly follow all the recommendations of the mentor. The only difference between a regular trainer and an online trainer is that the latter...doesn't see his clients live before training and may never see them. They can live in different cities and even countries, but the omnipotent Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a "live" instructor, since the latter sees his client directly in the process of working on simulators and can correct his mistakes.

However, the remote instructor suitable option for people who are shy or cannot hire a specialist in the gym. The problem is that not only experienced and qualified instructors who have received special training and have worked or are working with a large number of people in gyms often call themselves online trainers, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose big weight and get in shape by exercising at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual person, his possible problems health and other important factors. They willingly share their experience with others, write books and articles, blogs and conduct “weight loss marathons” on various sites. But, of course, they are not real instructors and cannot guarantee a worthy result of their work.

Thus, a good online trainer who lives in your city and has the opportunity to travel to your place for several hours a week can attract new clients to your gym. In fact, this is a combined format of regular and remote briefing. The main thing is that you have confidence in this specialist, his qualifications and competence.

In addition to trainers and a manager, administrators (two working in shifts) and a cleaner who will come 1-2 times a day will be required.

Plan ahead for your workout routine. It is desirable that its doors be open seven days a week from early morning until late evening. Someone goes to the simulators before or after work, someone - on weekends, and non-working (mostly young mothers on parental leave) - in weekdays afternoon. By varying the schedule, you can significantly increase the attendance of your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends with a break for holidays and sanitary days (the latter are held every three months).