Sample business plan for opening a restaurant. Cafe business plan: an example with calculations

• Description of products and services
• marketing plan
• Financial plan
• • • • Similar business ideas:

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for the approval of a bank loan

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for a project to approve a bank loan.

How much money do you need to open a restaurant

General business plan information:

• City population: 500 thousand people;
• Location of the object: 1st floor of an apartment building.
• Type of ownership: rent, 90 thousand rubles. per month.
• Area (177m2): kitchen - 45m2, visitors' hall - 90m2, wardrobe - 12m2, utility room- 15m2, staff room - 10m2, lavatory - 5m2;
• Capacity: 50 seats;
• Working hours: 11:00 - 23:00;
• Number of jobs: 10 people;
• Sources of financing: own funds- 640 thousand rubles, borrowed funds (bank credit) - 1,400 thousand rubles;
• The total cost of the project: 2.04 million rubles.

Indicators of economic efficiency of the project implementation:

• Net profit for the year = 1,263,100 rubles;
• Bar profitability = 21.5%;
• Payback of the project = 20 months.

Social indicators of the project implementation:

1. Registration of a new enterprise Catering;
2. Creation of additional jobs;
3. Assistance in the development of the public catering infrastructure of the city;
4. Receipt of additional tax payments to the city budget.

What taxation system to choose for a restaurant

The organizational and legal form of the organization will be Limited Liability Company. The choice of this OPF is due to a number of advantages, including the possibility of acquiring a license for the sale of alcoholic products.

As a taxation system, it is planned to use the simplified taxation system (STS). The tax rate will be 15% of the restaurant's profit (most profitable option taxation).

The restaurant will be open from 11:00 to 23:00.

At the moment, practical activities have begun to implement the project:

1. The LLC was registered with the local IFTS, the date of registration is March 2014.
2. Signed a preliminary lease agreement non-residential premises with a total area of ​​177 m2 in a multi-storey building.
3. A restaurant design project has been prepared, a preliminary search for equipment suppliers has been carried out. Currently, the procedure for preparing permits is underway.

Description of products and services

The main concept of our establishment will be based on traditional Russian cuisine. In the price segment, the restaurant is designed for middle and lower-middle income levels. That is, for a wide range of consumers.

The restaurant menu will include:

• lunches;
• cold snacks;
• hot appetizers;
• salads;
• soups;
• hot dishes;
• dishes cooked on an open fire;
• side dishes;
• menu for children;
• desserts;
• ice cream and sorbets.

Most of the dishes will be familiar to visitors, as such dishes are prepared at home. The average markup on a product in a restaurant will be about 250%.

The average check of the institution will be about 400 rubles.

The restaurant management will conduct a careful selection of food suppliers. At least 3 suppliers will be allocated for each product group.

Download restaurant business plan

marketing plan

About 50 thousand people live in the area where the institution will be located. Plus there are several large office and shopping centers. The potential range of clients - people aged 22 to 60 years old with an average and below average income. In percentage terms, the number of residents who meet the above criteria is about 15% or 7500 residents of the district. Of this number of residents, about 20% or 1500 people visit such establishments at least once a week.

Taking into account the fact that in addition to our restaurant, there are 2 more serious competitors within a radius of 500 meters, our restaurant can count on 30% of the catering market in this area. In numerical terms, this is about 500 people of regular visitors per week or 2000 people per month.

Since the supposed average check our institution will be equal to 400 rubles. the projected monthly revenue will be: 400 rubles. * 2000 people = 800,000 rubles.

However, taking into account the fact that a newly opened restaurant requires promotion and development of regular customers, this indicator the institution will come out of income only after 6 months of work:

The planned annual revenue will be 7,350,000 rubles.

• Development of an advertising sign (banner);
• Distribution of leaflets, flyers;
• Website development - business cards with a description of the menu of the institution and the mode of operation;
• Advertising in print media, magazines;
• Promotions, use of coupons.

Choosing a restaurant space

The premises where it is planned to open a restaurant of Russian cuisine complies with all SES standards and fire safety standards. The design will be done in light colors creating a pleasant atmosphere and comfort for visitors.

What equipment to choose for a restaurant

The main equipment will include:

• Thermal equipment (convection oven, combi steamer, pizza oven, stove, oven, etc.);
• Refrigeration equipment (refrigerator, ice maker, shock freezer);
• Technological equipment (mixer, vegetable cutter, meat grinder, blender, juicer, coffee machine, etc.);
• Neutral equipment (cutting and production table, exhaust hoods);
• Dishwasher;
• Scales.

In addition, there will be kitchenware(gastro containers, pans, pots) and kitchen utensils (chopping boards, ladles, measuring utensils, spatulas, etc.).

It is planned to conclude an agreement with an accountant and a cleaner paid provision services or engage a third-party company (outsourcing) for these purposes. Estimated monthly costs for these purposes - 12 thousand rubles. The manager of the restaurant will be himself individual entrepreneur. Be sure to read the article: How to hire an employee - step by step instructions»!

In addition, it is planned to conclude agreements with suppliers of products and services:

1. To ensure the safety of the restaurant, an agreement will be concluded with a security company and a “panic button” will be installed (5 thousand rubles);
2. Food and alcohol products will be supplied under contracts with wholesale organizations and manufacturers;
3. It is planned to conclude an agreement for the removal of garbage and solid waste with a commercial company (5 thousand rubles).

Financial plan

The opening of the institution will require investments in the amount of 2.04 million rubles. Of these, own funds amount to 640 thousand rubles and borrowed (bank credit) 1,400 thousand rubles.

The main monthly expenses of the restaurant will be wages (35%). Apart from wages significant expenses of the enterprise will be rent - 26% of all fixed costs. In third place in terms of costs will be insurance contributions for employees during off-budget funds(PFR and FSS).

The break-even point of sales with an average trade margin of 250% will be 485,800 rubles per month:

The list of all costs, including the calculation of gross and net profit, is presented in the table - forecast of income and expenses:

How much can you earn by opening a restaurant

The net profit of the restaurant for the first year of operation will be 1,263,100 rubles. In the future, profits will only increase, as the number of regular customers of the institution will also grow. The estimated net profit of the institution for the second year of operation will be about 3,500,000 rubles.

The profitability of the restaurant according to the business plan is 21.5%. The payback of the project will come after 20 months of operation of the institution, which is a good indicator for such a business.

Recommended download restaurant business plan, from our partners, with a guarantee of quality. This is a full-fledged, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step by step plan to open a restaurant

The business project of opening a restaurant consists of the following stages:

• Carrying out marketing research.
• Drawing up a business plan (including financial issues, the company's marketing policy and options for solving force majeure problems).
• LLC registration.
• Search for premises, holding repair work and room decor.
• Personnel selection.
• Purchase of furniture and equipment.
• Signing of labor contracts.
• Drafting contracts with suppliers, security firms, utilities and service companies.

Important point! In a restaurant, it is necessary to organize a consumer corner with a book of reviews and suggestions, as well as information for the institution's customers (telephones of state institutions that control the activities of cafes and restaurants, legislative acts, etc.).

Which OKVED to indicate when registering a business for the provision of restaurant services

According to the all-Russian classifier of species commercial activities, this line of business belongs to the category of enterprises with OKVED 55.30 (cafes and restaurants).

What documents are needed to open a restaurant

The legal activity of a restaurant in our country is possible only if the following documentation is available:

• Evidence of business registration in tax office , public funds and Rosstat.
• Licenses for the sale of strong alcoholic beverages.
• Premises lease agreements.
• Coordination with SES and fire inspection.
• Permits from local authorities.
• Staff contracts.
• Contracts with suppliers and service companies.
• Certificates and invoices for food products.

In addition, the employees of the institution working in the kitchen and common room, sanitary books must be issued.

Do I need a permit to open a restaurant

The considered direction of commercial activity cannot even be imagined without the sale of vodka, whiskey, wine and other alcoholic products. According to the legislation of the Russian Federation, an appropriate license is required for its sale. Read also a very useful article

The restaurant business, like a century ago, remains a highly profitable investment, if you approach this business with all seriousness. This is evidenced by the global and all-Russian tendency to increase by an average of 3% in the number of such institutions. And even the crisis, which affected all areas of the economy, only partially reduced the demand for such services. Restaurants with a good reputation are not left without their customers. The decrease in the cost of the average check occurred only for a short time, returning to the pre-crisis levels of 2013 within six months. On the other hand, restaurants that were not very “floating” even before the economic situation of 2015-16, at that time completely closed due to lack of profit.

Such data suggests that great importance in all organizational arrangements, a business plan must be given before opening a restaurant. Only a competent project, including consideration of the production, financial component, payback calculation, will give an idea of ​​the prospects for such an idea, and will determine the steps necessary to achieve the goal.

Difficult to create ready business restaurant plan with calculations that would fit any type of establishment. This can be done either by the owner himself, or by a consultant who understands this issue in cooperation with the future owner. Here it will be disassembled general example business plan for a restaurant with highlighting the most significant points and calculating the payback.

Project Implementation Plan:

• Define the concept of the restaurant and its target audience;
• Conduct marketing analysis market: main competitors, market capacity (what is the maximum number of customers you can count on), the availability of premises in a city or area suitable for your restaurant;
• Draw up a detailed business plan for the restaurant, including the calculation of initial and future expenses, expected revenue by months, determining the period when the enterprise will begin to make a profit and the payback time for the restaurant business project;
• Based on the concept, decide what will be included in the list of dishes offered, and what additional services can be provided (especially for entertainment);
• Develop a pricing policy, the level of income of the restaurant (lower, medium or high);
• Lease or build a building for a restaurant;
• Decide what style the guest room will be decorated in;
• Carry out repair work;
• Prepare all required documents;
• Recruit staff and organize their training:
• Negotiate with suppliers on the constant purchase of ingredients for dishes;
• Launch an advertising campaign.

Each of the points includes many subtleties and nuances, which it is desirable to reflect in individual business restaurant plan.

Concept.

Let's start with the most basic - the concept, all subsequent steps will depend on its choice. This item is usually referred to as a restaurant marketing plan, an example of which we will consider.

All public catering establishments are divided into elite, middle class-oriented and budgetary ones. They have their own categories within them, for example, high-class establishments (fine-dinning), casual dinning, etc. Deciding what type your restaurant will belong to will make it easier to choose its variety. It is also fashionable now to open themed establishments specializing in a particular cuisine, for example, Japanese, Italian or one type of dish, the most common of which are pizzerias. This is done to stand out among numerous competitors and find your audience. But such formats work well only in big cities, for small ones, a varied menu is suitable, say, European cuisine. We will focus on this option in our example of a restaurant business plan.

The target audience is people of average and slightly above average income. These may be employed professionals or small and medium-sized businesses.

Location for a restaurant.

When choosing a room, make sure that it is located in an area with a large flow of people, the ideal option is a crowded street or a shopping center where there are no restaurants of a similar plan yet.

The premises for the restaurant can be rented or built independently. The second option is more expensive, but more profitable if there are sufficient own investments or there are no suitable areas in a particular city. We will rent the premises for our calculations. To calculate a suitable area, you need to estimate the number of seats and multiply by 5 m2. (in accordance with the legislation of the Russian Federation).

Let's say the institution will be small, with 30 seats. That is, the hall will require 150 m2, plus industrial premises- at least 100 m2. Additionally, we need more space in the hall to accommodate a small stage. In total, the required area for our restaurant will be 300 m2.

In accordance with the selected target audience, preferring traditional decoration interior design, furnishings will be classic. But there will be no dance floor in the restaurant.

Additional services.

In addition to food, the institution, according to a ready-made business plan, will hold corporate events and organize children's parties.

The "trick" of the restaurant will be the performance of live classical music, two monitors will also be installed, where it is planned to show old films from world cinema without sound. In our restaurant, dancers will perform (such as a variety show), you can arrange fashion shows, hold competitions on various topics (for example, singing).

Repair work.

According to the norms of the SES, the room must have an appropriate finish, a ventilation and air conditioning system, a sewerage system, hot and cold water supply. All the norms required by law can be found in the relevant service. Moreover, without carrying out all the necessary measures, the restaurant will not be able to obtain a sanitary passport, as well as permits from Rospotrebnadzor and the State Tax Inspectorate.

The range of repairs includes:

• Architectural and design events:
• Electrician;
• Installation of air conditioning and ventilation systems, hot and cold water supply;
• Conducting sewerage;
• Finishing work;
• Installation of television, video surveillance, alarm.

Purchase of equipment and supplies.

To prepare dishes from the menu, you will need professional equipment, including stoves, refrigerators, display cases, cutting devices and other specific items, dining and tea sets for customers, glasses for various drinks, serving items, cooking utensils and other kitchen and household equipment.

Additionally, we need two LCD TVs, video surveillance and alarm equipment, equipment for performing musical compositions (microphones, sound amplifiers, speakers, player, etc.)

Each of the listed equipment must be included in the restaurant's business plan with calculations for the expense item.

Staff.

The more elite the institution is planned, the greater the responsibility for the selection of employees. Mandatory employees must include:

• Administrator (it can also be the owner);
• Chef;
• Cooks;
• Cleaning woman;
• Wardrobe attendant;
• Waiters.

This is just the bare minimum. With the development of business, it is desirable to increase the number and narrow the specialization. For example, divide the cooking process into stages from harvesting to ready meals and allocate for each hotel employee. It's good if the chef has a deputy (sous chef).

When offering specific dishes, say from Japanese or Korean cuisine, it is recommended to provide for an individual who prepares just such a type of food.

Registration of activities.

To get started, as in any business, you need to register entity LLC or individual entrepreneur and receive a document on entering the institution into the register.

The next step is to obtain a whole range of permits:

• Coordination of the business project of the restaurant in Rospotrebnadzor and the fire service;
• Obtaining a SES passport on compliance with all declared standards, a license for the sale of alcoholic beverages and documents for advertising signs.

If it is necessary to redevelop the premises, you will have to “negotiate” with the local architecture, the State Fire Service, the Housing Inspectorate and other bodies.

Advertising.

• Manufacture of signboards and other advertising structures located near the institution;
• Development and printing of brochures with a special menu, promotions and inverse offers, and, of course, contacts and directions.

Payback calculation.

Let's go directly to the financial part of our business plan. An example calculation for a restaurant will be presented below. But first, let's define the main ways of movement of commodity-money flow.

There are only three links in the chain: suppliers, the restaurant itself and customers:

• Suppliers organize the sale of their goods to the restaurant;
• The cooks of the establishment prepare dishes from the received products; alcoholic drinks are either poured into glasses, or cocktails are additionally mixed from them;
• Visitors place an order and pay with money that is credited to the restaurant's account;
• Suppliers receive their money for shipped products by transfer from the restaurant.

Here is such a simple scheme well shows the principle of operation of a catering establishment.

It must be remembered that opening a restaurant is not a quick business. It can take from six months to two or more years. It all depends on your knowledge, the knowledge of your lawyers. Let's calculate the planned initial costs:

• Registration of activities - 300 thousand rubles;
• Room design and technical project - 50 thousand rubles;
• Repair of the premises and installation of air conditioning and ventilation systems, sewerage and other activities - 1 million rubles;
• Purchase of equipment and inventory - 2 million rubles;
• Purchase of furniture - 500 thousand rubles;
• Purchase of food and alcoholic beverages - 100 thousand rubles;
• Signboard - 20 thousand rubles.

We will summarize all the data in a table, supplementing the initial investments with working capital for the first two quarters of business.

current expenses. The main expenses of the enterprise are rent, staff salaries, utility costs, taxes, food and alcohol costs, advertising and other expenses. Others include purchasing detergents, expenses for garbage collection, deratization, disinfection, bank services. When considering this item of expenditure, one should not forget about the norms of operating losses.

Let's move on to the definition of revenue. There are 30 seats in our restaurant. For example, the first time the filling of the hall will be 100% at lunch (business lunch) from 12 to 15 o'clock and 50% in the evening from 18 to 22 o'clock, in six months lunch will be 300%, in the evening 100%. Our restaurant markup is 200%.

Total revenue

Comparing the planned revenue and costs, we determine the projected net profit.

According to our calculations, in order to launch our restaurant, in addition to the above funds for repairs and equipment, it will be required working capital in the amount of about 1.7 million rubles. Free working capital will appear only six months after the restaurant is launched.

Payback in our calculations turned out to be 17 months.

A few secrets for those wishing to engage in the restaurant business.

No matter how promising the ready-made restaurant business plan with calculations looks, in each case it is necessary to consider the project separately. Start with an idea and analysis of the market situation, since the characteristics of a particular territory can play a significant role in obtaining predicted profits.

For example, you can save a lot by not including bar drinks in the menu at all, presenting the concept of the restaurant as “free from alcohol”. Most likely, this will attract those who strongly refuse such drinks, among them there are many women, students and the elderly. On the other hand, you will lose the main contingent who prefers to drink a glass of wine with dinner.

It is important not to forget that all profit directly depends on how satisfied the client is. With the right “feed”, the institution attracts many visitors in the first days and weeks of opening, who want to see what kind of new restaurant it is. And already on the first impression, they will decide whether they become your regular customers and recommend the restaurant to friends or, on the contrary, dismiss “unflattering reviews” about it. Therefore, the level of service, regardless of the circumstances, should always be on top as well as the quality of the dishes themselves.

It often happens that satisfied visitors return to the places they like quickly enough, that is, the demonstrated example of a restaurant business plan with calculations does not reflect the full picture, but only quite approximately shows what minimum and for how long you can count on. There are examples where such projects began to bring good profit in the first year.

Conclusion. The restaurant business can be both a winning and losing business. You can't open a restaurant based on your own taste, the market sets its own priorities. Therefore, we remind you once again, study the market, see how your competitors work. Having chosen a niche, do not save on decoration, equipment, places common use. Remember the saying - a miser pays twice. In this business, if a client leaves unsatisfied with the dirt in the toilet, then he will not come back. Last, and probably not least, are the shots. If your employees are gloomy and reluctant to take an order, they don’t know the dishes that are on the menu, they don’t know how to tell everything tasty and at the same time, they smile friendly, they don’t treat the client as a long-awaited guest, then no expensive repairs and interior will not return the customer.

Cafe is a very promising business option. Pizzeria, coffee shop, fast food in mall or a special institution for children - any of these options can provide a stable income. It is important to accurately calculate the prospects of the business, choose the right premises, the right concept and the best prices.

The business is highly competitive, but there are always niches in the restaurant market that a newcomer should occupy. How to open a cafe from scratch? Step-by-step instructions are contained in our new publication!

The main difference between a cafe and a restaurant is a more democratic format. The prices here are more affordable, which attracts visitors from different levels income.

How to open a restaurant in Moscow and other cities of Russia from scratch and draw up a competent business plan? The answer is contained

For an entrepreneur, the cafe format is attractive due to the absence of strict regulations. This type of establishment may not have a cloakroom required for a restaurant. Service by waiters or distribution of dishes at the counter is possible. A cafe can have an extensive kitchen and cook all meals on the spot or reheat convenience foods.

Future restaurateurs can choose any cafe concept. Establishments with mono-dishes reflected in the name are very popular: patisserie cafes, ice cream parlors, coffee shops, sandwich shops, and dumpling shops. Establishments with national cuisine are no less in demand: Russian, Italian, Japanese, Mexican, French, American.

Specialized places include art cafes, establishments aimed at children, students, and youth. This category also includes those who rely on communication.

How to open a cafe: where to start, step by step instructions

When deciding to open a cafe, it is important to consider a whole list of questions:

• The work begins with defining the concept of the future institution. The future owner needs to determine whether the cafe will prepare food on its own or rely on semi-finished products. Possible and combined option. For example, snacks, soups and hot dishes are prepared in cafes, and desserts are ordered on the side.
• Find the right space. It depends on the concept, price level and other factors. For example, a trendy cafe with a fairly high price tag is better to open in the city center, children's Cafe it is more convenient to locate it near the park, inexpensive fast food can be opened at the food court of a large shopping center.

Usually the premises are taken on a long-term lease. Well, if there is a possibility of subsequent redemption.

• Register a legal entity. Usually catering establishments, this applies even to large chains. This form of registration allows you to significantly save on taxes.
• Take care of permits. It is easier to get it for a room in which a catering establishment has already been located. A separate important topic is the license for alcohol. If you plan to limit yourself to selling beer, you don't need a license. It can be obtained after the opening of the cafe. Separate documents are also needed to open a summer playground.
• The next step is the purchase of equipment. You will need cutting tables, electric stoves and sinks, combi steamers and refrigerated chests. The hall must be equipped with showcases, both horizontal and vertical. The better the display of dishes, the higher the sales.

• Hire staff. The cafe needs waiters, cashiers, baristas, dishwashers, cooks, confectioners, cleaners. Some positions may overlap. Mandatory hall manager, who monitors the work of the cafe, resolves conflict situations.
• Develop a menu and set prices. Do not abuse discounts that reduce profits. A variety of culinary festivals, dishes of the month, special Lenten, children's, summer or holiday menus will help to make the menu more diverse.
• Get into advertising. You can promote your cafe in the press, through blogs and social networks. This is the most accessible opportunity to tell about your institution. Communicating with potential and real guests, you can better know their preferences to make adjustments to the cafe.

How to open a coffee shop from scratch and what documents are required for this - read

How to open a fast food cafe from scratch: mistakes of novice entrepreneurs

Many novice restaurateurs make mistakes that bring significant losses to the enterprise and interfere with the normal development of the company. These include:

• blurry concept;
• too cramped room, which does not make it possible to accommodate the required number of guests;
• extensive menu. The shorter the list of dishes, the easier it is to control their quality;
• unsuccessful location of the cafe;
• insufficient control over staff.

Cafe business plan: an example with calculations

Business plan - visual diagram expenses and income. The more detailed this document is, the easier it is to determine the profitability of the business. The plan is necessary for entrepreneurs who are going to receive loans, subsidies, attract investors and partners.

But even if you plan to run a business on your own and invest only your own funds, you cannot do without a business plan.

For example, consider the plan of a small city cafe. The enterprise is located on the first floor of the building, the total area of ​​the premises is 250 sq. m. It is assumed that half of the premises will be used as a trading floor, the second will be occupied by the kitchen and utility rooms.

The basis of the menu is Russian cuisine. Take-away trade is expected, some of the desserts are purchased at a large confectionery, pastries are prepared on the spot from semi-finished products. Business lunches are not provided, there is a 20% discount at lunchtime.

You can learn how to draw up a business plan for a confectionery and download a sample of it, you can

What equipment will be required?

• bar counter;
• professional coffee machine;
• 2 refrigerated showcases for the hall;
• Refrigerated chest;
• combi steamer;
• 2 electric stoves;
• 2 freezers;
• cutting tables;
• pancake;
• grill;
• juice cooler;
• tables and chairs made of chipboard;
• hangers-racks for the hall;
• furniture for a children's corner;
• wooden screens for zoning the hall.

Total equipment costs: 3,000,000 rubles. Part of used equipment.

Do you like different national cuisines and understand pizza, sushi or meat dishes? But to find a restaurant with more or less delicious snack complicated? Open your own business. A monthly income of about 200 thousand rubles is practically guaranteed with the proper organization of the business.

You should start by drawing up a business plan, and be prepared for the fact that start-up capital will be at least 2 million rubles.

Market analysis

When choosing a suitable place, pay attention to the nearby summer cafes, bakeries, restaurants and other forms of public catering. A large concentration of these organizations in a limited area will create high competition. Against the backdrop of promoted establishments with a permanent clientele, it will be difficult for a new cafe to attract visitors.

Pay attention to the format of the institution. The following options are possible:

• mini-cafe of fast food type;
• with a self-service system;
• fast food restaurant;
• an institution specializing in the delivery of its own products.

It is also necessary to choose a specialization - whether your cafe will be of a general direction or a fairly narrow profile: confectionery, ice cream parlor, children's, pancake shop, sushi bar etc.

Further, as an example for specific calculations, we will use the variant pizzerias. She will be popular in big city, whose inhabitants eat literally on the go. The main contingent will be students, office workers and noisy youth. In other words, a client with a low and medium level of income.

Basic menu principles

While the client is waiting for the pizza to be prepared, you can offer him snacks and salads that are prepared quickly. You can also diversify the menu with quick Italian desserts. Don't forget drinks: different kinds coffee, tea, juice, water and non-alcoholic beer.

On a par with famous species Italian pie, offer customers unique types of pizza. Let them determine the filling from the proposed ingredients. These may be the following products:

• different types of cheeses and sausages;
• mushrooms and vegetable slices, greens;
• seafood, shrimp, anchovies;
• pickled onions, olives or olives;
• bacon, cold cuts;
• pickled vegetables and fruits;
• sauces.

Business registration

To proceed with the registration, it is necessary to clearly understand in which premises the institution will be located. Not only the area and lighting is important, but also the location. If this is a separate building, then you will need to issue large quantity documents than in the case of renting premises in a shopping center, the owners of which have already taken care of obtaining documents from the SES, agreed on the retail space in the fire service, and approved the architectural project.

Ultimately, the entrepreneur needs to draw up a contract for the lease of space, register the business and notify the city administration.

A convenient option - and pay only 6% of all the income of the institution. If you are embarrassed by the high rent, do not rush to abandon the planned action plan. Renting space in a shopping center has several other advantages:

• guaranteed flow of visitors who are potential customers of the pizzeria;
• profitable target contingent;
• self-promotion, providing savings on marketing activities.

When calculating the profitability of the decision to rent premises in the shopping center, the following data will be obtained. An area of ​​60 square meters will require a rent of about 130 thousand rubles. per month. AT weekdays attendance can be approximately 50 people, on weekends up to 90 visitors. As a result, for a month the flow of visitors will be about 1720 people. If the cost of an average order is approximately 530 rubles with a standard markup of 250-300%, then monthly revenue will be in the range of 900-915 thousand rubles.

Financial plan

The starting investment for starting your own business will be at least 2 million rubles. This amount should include organizational, repair and promotional activities.

№	Name of the event	Cost in thousand rubles.
	Total:	2000
1.	Payment for rent for 2 months, during which repairs, delivery and installation of the necessary equipment, preparation for opening, registration will be carried out.	130*2=260
2.	Registration of the necessary documentation subject to the lease of premises in the shopping center + expenses for organizational measures.	100
3.	Pizzeria design development and payment for finishing works.	460
4.	Promotion of business, payment for advertising within two months.	130
5.	Purchase of all necessary inventory and specialized equipment.	940
6.	Development and production of menu cards.	40
7.	Building a stock of ingredients.	70

Of course, the most expensive item is the purchase of equipment and inventory. But you can’t save on this, since the speed of preparation and the taste of the dishes served will depend on the quality and level of technology.

Not a single pizzeria can do without a dough mixer, a flour sifter, a dough divider, a dough rolling machine, a press and an oven. You will also need devices for quick cutting of ingredients: cheese grater, vegetable cutter and slicer. The last point of purchase is furniture and refrigerators: a refrigerated display case, a pair of refrigerated cabinets, work tables and a rack.

Marketing plan

In a city with a population of 500-600 thousand inhabitants, the level of competition in the field of public catering is quite high. To announce a new pizzeria and attract customers, it is necessary to conduct an extensive advertising campaign. When planning promotional events, there are several factors to consider:

• age of potential customers (students, office workers, other visitors to the shopping center aged 16 to 45 years);
• the possibility of holding promotions in the shopping center;
• great impact on youth social networks and other Internet resources.

Before opening establishments can be used following methods public information:

• prepare and distribute leaflets;
• order outdoor advertising (banners, banners, etc.);
• launch an advertising project social networks, present the idea of ​​opening with promotional prices for products, tasting and other offers.

On opening day a special strategy should be planned, which will be as follows:

• not far from the pizzeria there is a billboard with outdoor advertising, on which there are not only mouth-watering photos of products, but also promotional prices, special offers for different groups of customers;
• in the shopping center on the opening day there should be an announcement about a new pizzeria that offers delicious pizza;
• outdoor advertising will also be needed outside the walls of the center in order to attract residents from nearby offices and educational institutions.

In the future, it is necessary to analyze all the marketing methods used. Abandon unprofitable ones and strengthen effective ones. But it is worth remembering that the success of a pizzeria depends not only on the number of attracted customers, but also on the taste of the main dish and the quality of service. It is necessary to work out methods of working with regular customers. Establishing good, cooperative relationships with people will help strengthen and expand the business.

You can watch a detailed story about opening your own cafe in the video:

Opening preparation schedule

On average, it takes from two months to prepare for the launch of a catering establishment, depending on the condition of the premises, the speed of recruitment and promotion of registration activities.

Considering that the privilege of opening in a shopping center simplifies the procedure for approving permits from the SES and the fire service, then it will take no more than 1 month to complete the documents. You should not wait until the registration passes, but immediately begin the procedure for recruiting and repairing. You need to make a schedule and perform all actions sequentially.

Planned events	March	April	May
Opening
Business registration, development and approval of statutory documents
Coordination of documents in the fire service and SES
Development of room design
Purchase building materials for interior decoration
Repair
Recruitment and training of personnel
Purchase, installation of furniture, equipment
Installation of lighting fixtures
Start of the advertising campaign
Purchase of the main items of ingredients

Profitability assessment

№	Name of the item of expenditure	Amount per month (thousand rubles)
Total:		665.5
1.	Salary fund	213.5
2.	Payment of rent in the shopping center	130
3.	Communal payments	24.5
4.	promotional activities	30
5.	Transport services	20
6.	Accounting services	8
7.	Contributions to the insurance fund	64.5
8.	Unexpected expenses	15
9.	Purchase of raw materials	160

The most expensive item - the payroll fund - is calculated subject to the involvement of the following employees:

• chef;
• five chefs;
• administrator;
• one cleaner;
• three dishwashers;
• four waiters/pizza delivery men;
• payment for accounting services under the agreement.

Thus, with monthly expenses of 665,500 rubles. and income of 915 thousand rubles. gross profit will be 249,500 rubles. Net income, taking into account 6% taxes, will be 234,530 rubles per month.

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megacities, not everyone finds their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, and not trying to fit a half-finished institution to them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format for an establishment, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria is located in an office building or educational institution, it must have a sufficient number of seats and a wide selection of snacks suitable for potential customers, but the design of such an institution may be discreet and even modest. And the opening of a thematic institution, for example, a cafe for book lovers, will require much more investments related to the design of the premises.

Before you open a roadside cafe from scratch, you will have to conduct extensive analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit a roadside eatery.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in the children's entertainment world, as well as be aware of which superheroes are now held in high esteem in order to properly decorate the hall. In addition, increased requirements are placed on the children's menu, and the main set of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before you open a family cafe from scratch, you should choose a room near the places where families spend time in large numbers and make sure that those who like strong alcoholic drinks and noisy pastime do not disturb vacationers in the cafe.

Drawing up a detailed business plan is a must step by step instructions how to open a cafe from scratch. The business plan should include the following:

• Detailed descriptions of the format of the institution, its location, premises for a cafe, organizational structure, work schedule;
• Analysis of the market and nearest competitors;
• Marketing plan;
• Pricing policy of the institution;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? - With a clear understanding of what exactly it will be. The basis of the business plan will be detailed description the very idea of ​​​​the institution, based on what, will be selected: location, design of the premises and necessary equipment. The format of the institution will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand modern tendencies and evaluate the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is intended to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future some positions may be changed. It is also better to take care of product suppliers in advance, not forgetting to register fallback options in case of force majeure. Financial investments, expected profit and possible risks will make it possible to imagine what the institution will look like from a financial point of view even at the planning stage. Therefore, “Make a business plan” is the first point of a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”.

Activity registration

Before starting the process of registering activities, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the institution will not be possible. IP is suitable for small eateries, mini coffee houses located in educational institutions or office centers.

The legal form of an LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• The legal address is organized;
• Signatures in the application for registration are certified by a notary;
• State duty is paid;
• A print is being made;
• Opening a bank account;
• The OKVED code is selected (56.10);
• A charter is being prepared;
• An application is filled out in the form P11001.

After registering an LLC, it is necessary to obtain permits for premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and for employees - the results of a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permission;
• Conclusion of the fire safety authority;
• Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with tax authority at the place of business.

Choosing a taxation system

The tax registration of an enterprise is carried out at the stage of registration of an individual entrepreneur or LLC, at the same time a system is selected according to which taxes will be deducted. For cafes, in cases where UTII (single tax on imputed income) cannot be applied (it depends on the region), they choose the simplified taxation system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

The selection of the place where the opening establishment will be located is an important item on the list of what you need to open a cafe. The place must have high traffic, otherwise the institution will be idle without customers. In many ways, his choice depends on the format of the institution and the intended categories of visitors. For example, a detached building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day, such an establishment will thrive in the sale of coffee and confectionery for mothers walking with children, and in the evenings, visitors will be residents of nearby houses who want to relax after a hard day's work.

A room with an area of ​​​​250-270 square meters. m. - that's what you need to open a cafe from scratch for 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that you will be able to avoid the stage of repairing the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future institution will be like and find the appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch a preliminary plan yourself and put it to the masters specific tasks, and they will tell you how to properly implement them.

For example, for small cafes, a calm atmosphere is important, the illusion of privacy, student eateries do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely thanks to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the institution. Experienced restaurateurs are advised to place a bar counter in establishments where alcohol is sold.

Cafe equipment

List standard set The equipment that is needed to open a cafe from scratch consists of the following items:

• Plate;
• Grill;
• Roasting and cooking cabinet;
• Refrigerators;
• Production tables;
• sinks;
• Dishes;
• Sets of furniture for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, crockery - imported. Furniture for the hall can be made to order, if not on sale ready-made kits, suitable for the interior of your cafe.

Restaurant advertising

At the stage of thinking about the idea of ​​​​how to open your own cafe and where to start, you should take care of a memorable and self-promotional name for the future establishment. Before the opening, an advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the institution will be recognizable. Therefore, do not spare money for the development of design and production of high-quality signs with the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotions and promotions that draw attention to the establishment. The answer to the question: "How much money do you need to open a cafe?" must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

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Calculation of financial investments

When deciding to start his own business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated according to the main items of expenditure for initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and improvement, purchase of equipment (600,000 rubles) and products (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, grocery shopping, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an estimated amount of 1,200,000 rubles.

Profitability and payback

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the planned business plan, choose the right place for the establishment, then the cafe, even according to the most conservative estimates, will pay off in a year. A well-chosen and high-quality implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business Advantages and Disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to the question of interest to enterprising citizens. The current time is called successful for entering the business. The benefits of starting your own business now are still low rents, plenty of vacant space in busy areas, and the gradual exit of people from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be ready to stop the theft of food and alcoholic beverages by unscrupulous employees, as well as to ensure that your cafe keeps its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are thinking about where to start, it is with a willingness to check the work of their establishment on a daily basis and personally control all processes.