We open a children's cafe. Step-by-step instructions for opening a children's cafe

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a delicious and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. In order to successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

The legislation does not subdivide catering enterprises into “children's” and “for adults”, however, there are nuances, and they need to be sorted out by those who are looking for an answer to the question of how to open children's Cafe from scratch.

Forecasts and prospects

How promising is the idea of ​​creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?

The market capacity can be represented by the birth rate statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, also people with children (see Fig. 2)

In large settlements family confectioneries, canteens, fast food establishments equipped with high chairs and offering a special menu for young visitors, as well as those focused only on children, are becoming increasingly popular. For example, in Nizhny Novgorod region 83 such enterprises actively promote their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.

Fast food or "proper nutrition"?

According to sociological research, in the catering market in Russia in 2015, the demand for services of fast food restaurants prevailed (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.

The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)

*the study was conducted in cities of 8 federal districts with a population of over 100,000 people. Sample - 1,000 people. aged 16 to 50 years.

It is noteworthy that the factor of having a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.

Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times, society is increasingly leaning towards healthy natural food:

“Less is more is more common in organizations lately. Catering- eat simply and quickly. It's over short menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, it is possible to start a business using finished models(franchise), or establish your own brand on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here are the regulations that you will be guided by:

1. Law on Consumer Protection
2. Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
3. Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 "On the Enactment of Sanitary Rules" (dated 08.11.2001)
4. Government Decree No. 584 “On the notification procedure for the start of certain types of entrepreneurial activity"(dated 16.07.2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. Licensing this species does not require activity.

You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration in the rent.

family club

The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs are implementing original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).

The concept was invented by young mothers Yu. Fedorishina and O. Musakhanov and implemented in 2013. A room not adapted for catering was chosen for the club, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.

For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.

Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:

• fast food ban
• stringent conservation requirements useful properties foods on the children's menu
• adaptation of popular dishes for a children's audience (kids want to be like adults!)
• emphasis on holding holidays and culinary master classes for children and their parents
• the presence of a playroom in the form of a children's town with animators
• catering

In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of ​​Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe at the zoo

A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.

Distinctive feature catering at the zoo - seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.

These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.

A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. Organization children's leisure slightly less inferior to him in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.

Cafe expenses should be carefully accounted for in the business plan, Special attention you will need to pay, of course, to the kitchen and the interior of the institution itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is so big child Center but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of ​​\u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of ​​the cost. The price, of course, will vary throughout Russia - in small town it can be 100,000 r, and 500,000 r per month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account design solution, at least 300,000 rubles will go into the expenses of the business plan.

The room must be present good hood and air conditioners so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. Plastic furniture is undoubtedly associated with summer cafes, kebabs and certainly not with a children's cafe.

Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest point in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.

The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".

It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option- find emerging artists who need a place to practice and portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. Simple scheme of work: just pay expendable materials and they draw.

Be sure to have a game room in the cafe, where at least in a minimum amount some items for children's entertainment: Swedish wall, balls, toys, ropes, dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn an experience :

Legal Issues

We must not forget that before opening a business, you must register as an individual entrepreneur or LLC, get everything Required documents, pay the state duty, obtain permission from the fire service, from the SES.

At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in the organization of children's leisure: animators, bubble, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. You can come up with interesting names for dishes, follow the beautiful presentation.

The child first of all pays attention to appearance dishes and then taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to agree on all orders, respond to phone calls, be responsible for the supply of food and for all children's entertainment.

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!

So, the average cost for a business plan for staff:

1. waiter - 20,000 rubles (40,000 for two people);
2. cook - 20,000 (40,000 for two people);
3. cleaner - 12.5,000 (25,000 for two people);
4. administrator - 25,000 (you yourself can be it);
5. accountant (based on outsourcing) - from 10,000;
6. loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

To get started, it’s wise to use all the free promotion methods: create groups in in social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends good camera for a couple of days, or use your own, if you have one.

It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates to remember this place.

Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and average check to order.

Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope you succeed!

Roman Agarkov specially for Intellectis

Recently, such a type of business as a catering place is gaining more and more popularity. And this is not surprising, because cafes and restaurants can bring good profits. But there are already too many competitors on the market, and in order to earn trust, you need to try, for example, to choose the right concept for the establishment.

One of the promising options is a children's cafe. It will become great place where service and entertainment will be directed only to small customers. But like any other business, organizing such a business requires a detailed business plan.

Opening stages

It is important for a novice owner to follow all the stages of opening and at the same time not to forget anything:

1. The first step is to register your business.
2. Then decide on the concept.
3. Based on the previous paragraph, a room is selected and appropriate repairs are made in it.
4. Purchase all necessary equipment, furniture, products and consumables.
5. After that, you need to hire staff for quality service.
6. Create an attractive menu.
7. Then you can set an opening date. To attract the first customers, you can organize interesting holiday or show program.

Interesting information about this type of activity is presented in the following video:

Activity registration

Before organizing any business that generates income, it is mandatory to register with the tax service. Otherwise, for conducting activities without registration, criminal, tax and administrative liability is threatened.

There are several design options, but it is most suitable for catering. You also have the right to choose the system of taxation. It will be most advantageous when entity will pay 6% of total revenues or 15% of net income.

Market and competitor analysis

Before opening, you need to thoroughly study your direct competitors. See what places such establishments are located in, what they feed there, what programs and entertainment they offer, identify all the weaknesses and strengths.

You need to try to find out as much as possible about competing cafes, this also includes the interior of the premises and Additional services provided to parents and their children. All this will help in choosing a strategy for getting more profit and the ability to eliminate the mistakes made by competitors in your institution.

Format Options

The popularity of the cafe and the number of customers also depend on the format. You can choose from various concepts that will attract the attention of not only children, but also adults:

• Cartoon themed cafe. You can make an institution designed only for little princesses and arrange it in pink colors, as, for example, so far the only barbie cafe in the world. Or, conversely, for super-heroes. If you want both girls and boys to be among your clients, then choose a neutral theme in the form of a popular cartoon designed for all children. Do not forget about the thematic menu, which will complete the format.
• With playroom. In such a place you can play while you wait for your order. As games, you can choose both mobile and desktop. For the mobile, you can install a sports complex or a playground with a soft surface, swings, labyrinths and slides. And so that the children do not run without control, you can hire an animator who will entertain the little visitors with various games. Among board games puzzles, mosaics, constructors are perfect.
• With children's menu. It is not necessary that the institution has a gaming area, and the interior resembles a cartoon. The main thing is to be present useful menu for kids. Here you can place ordinary tables with soft sofas or chairs, a neutral design suitable for adults and kids. And the menu should contain only healthy meals and, of course, sweets.

organizational plan

In this section, you need to visually distribute the responsibilities of the staff, step by step describe your actions to open a business. Then things will go faster and easier.

Write down what each employee of your cafe will be responsible for. Then you will know exactly how many waiters, cooks, animators and cleaners to hire. Write down the menu, based on this item, you can calculate the specific amount of certain products. Arrange all the steps taken to open an institution in turn, then you will always know what to do next.

Production plan

First you need to choose suitable place for implementation activities. The premises can be rented or bought, it is also possible to build a separate building. It all depends on the financial capabilities of a novice entrepreneur. The size of the institution must correspond current law Russian Federation, that is 10 sq. m for two seats a.

Accordingly, if in the future you plan to increase the capacity, then the hall area should expand.

The second step is to decide on cafe design. As mentioned earlier, it can be themed or classic. It all depends on your imagination. You can use the services of professional designers.

Once you have decided on the room and its design, you should proceed to drawing up list necessary equipment for the kitchen and hall. At the same time, it is necessary to choose only high-quality equipment.

For kitchen:

• Refrigerators and freezers.
• Small kitchen appliances. This includes meat grinders, coffee makers, blenders and so on.
• Cooking plates.
• Ovens.
• Grill, if the menu is designed for such dishes.
• Comfortable tables for cooks.
• Large sinks and dishwashers.

For the hall:

• Tables at which visitors will eat.
• Chairs or sofas.
• Beautiful crockery and cutlery.
• All the necessary equipment for the play area, if you chose this format.

As for kitchen appliances, it is better to choose among imported items and not save on price. And for the decoration of the hall, you can buy Russian tables and chairs, here leading role plays an aesthetic appearance.

The next step includes menu development. It should have a wide selection of dishes, and since the cafe is for children, it should also be useful. Be sure to include a dessert section with large quantity variety of sweets and children's cocktails. Then each client will find something to their taste and will definitely come back again.

Then it is necessary to carry out selection of a person serving establishment. The standard list of employees should consist of:

• Several cooks, but for the first time one may be enough.
• Waiters. Their number depends on the size of the room.
• If a play area is supposed, then an animator will be required.
• And a cleaning lady to keep the cafe clean.

You can do the selection yourself or entrust this work to a professional agency for a fee, which will save you time and ensure a quality result.

Marketing plan

To attract customers, you need to pay special attention to the sign and a variety of effective promotion. As for advertising, it can be:

• Announcements in local media (newspapers, television, radio).
• Advertising on city blogs, forums and websites.
• Distribution of leaflets in public places. It is advisable to choose places where there is a high chance of meeting parents with children.
• Introduction of a discount system, bonuses and promotions.

Financial plan

Any business requires initial and monthly investments:

• Room rental - about 60,000 rubles, depending on the city and size. You will have to pay monthly.
• Its purchase, if the budget allows, is about 2-4 million rubles.
• Repair of the premises - 150,000-200,000 rubles.
• Purchase of equipment - 150,000-200,000 rubles.
• Furniture for the hall - 100,000-150,000 rubles.
• Staff salary - 80,000-100,000 rubles, which is a monthly cost.
• Purchase of ingredients for dishes - about 50,000 rubles, also monthly.
• Advertising to attract customers - 10,000-20,000 monthly.
• Monthly taxes to the state - about 30,000 rubles.
• Monthly utilities and other expenses - approximately 30,000 rubles.

Estimated total income is 500 000 rubles per month. Subtracting all costs from this, you can get the average net profit - 100-200 thousand rubles. Based on this, we can say that your children's cafe payback in less than a year his works.

Risk Analysis

By making calculations of all possible dangers, you will always be ready for anything and will know how to avoid problems.

The calculation of the risk table consists of:

• Possible increase in prices for products used for cooking.
• Insufficient demand for products or none at all.
• Competitors may lower prices in order to lure customers to them.
• Poor solvency of potential consumers.
• Raise state taxes for entrepreneurship.
• Deterioration in the quality of raw materials due to which you will have to switch to more expensive options.
• Insufficient amount of finance in circulation.

To increase income, you can introduce additional services, for example, baking cakes to order, holding children's parties, field service in nature or at home. The main thing - remember that in any place where catering services are offered, all norms must be observed, and then regular customers are guaranteed to you.

The opening of a public catering establishment focused on the joint leisure of children and their parents, holding holidays and celebrations, can either become a source of consistently high profits for the owner, or, conversely, cause expenses and losses. So that nothing like this happens to you, I advise you to read the tips below.

How to open a children's cafe - a guide to action

Determining the type of cafe

The first thing to do is decide what type of establishment you decide to create. You can create a small ice cream parlor, a fast food restaurant (like McDonald's, for example), or make a really large-scale cafe where your guests will not be ashamed to organize cultural events, celebrate birthdays and other holidays. If you want to get the most profit, I advise you to take a closer look at the last option. However, you need to understand that huge investments in the business will be needed. Although starting a McDonald's project will also be costly, since you will need a franchise, which is not cheap to buy, and profitability will suffer, because now many parents do not allow their children to eat fast food. I am sure that if your children's cafe will prepare not only hamburgers, but also a simple healthy food, it will be popular.

Choosing a place for a children's cafe

It is best to place a children's cafe in the city center, because it is there that, as a rule, they go on a family walk. Having visited the cinema, taking a walk in the park or after any other leisure activities, parents with children will gladly come to have a bite to eat at your establishment. It is not worth opening a cafe in the sleeping areas - it is unlikely that people from other parts of the city will come there specifically to eat, unless, of course, you have some kind of zest that distinguishes your project from many others.

Interior design and decoration

When purchasing furniture for a children's cafe, it should be understood that Small child by nature, a fidget who likes to rush headlong anywhere and anytime. Therefore, chairs and tables with sharp corners absolutely impossible to take. It is better to put bean bags and “transformers”. Everything needs to be decorated brightly and colorfully, but unobtrusively. So that guests do not get tired of the atmosphere of immediacy you have created, you should observe the measure. And remember, in the first place, it is not the children who need to impress, but their parents. It is they who will lead their children to you next time.

Dealing with authorities

The sphere of public catering is a real tidbit for all kinds of inspectors who strive to turn your shortcoming into a present for your loved one. Therefore, before you start furnishing a room, you should consult with experts regarding all requirements. Even such a trifle as sockets placed at the wrong level can result in a large fine. But special attention should be paid to the kitchen - all equipment must meet sanitary and technical standards.

It can bring a stable profit constantly. AT last years the work of these children's institutions is of increasing interest, especially if the project involves not only the sale of sweets and desserts. But also the sale of numerous children's goods, entertainment events and the opportunity to leave the child under the supervision of a nanny. Before you open a children's cafe from scratch, you need to draw up a clear business plan.

Let us immediately note that this business relevant only for major cities, especially in shopping malls. In small towns, it is practically not relevant and it would be better to open a cafe there for everyone, but with a children's menu.

The most important

What does it take to open a cafe for children in a small town? Most importantly, your idea should be thought out to the smallest detail. A successful and profitable project should be interesting and colorful. Your organization should involve both children and parents so that both of them want to come again and again.

Your project may be directed to:

• catering for people of any age - from children to their parents, including students and schoolchildren;
• offering inexpensive and delicious meals;
• organization of festive events of any nature - children's birthdays, anniversaries, etc.;
• offer of ready-made meals for takeaway and delivery to addresses - at home, to schools, kindergartens, etc.

As a rule, in a small town, in order to succeed, you need to combine entertainment and food. There are a number of specific requirements that apply to an ice cream parlor.

Facility menu

Regardless of whether your catering organization for children is located in a big or small city, the menu should not only include snacks, but also snacks. No need to make large portions, as children eat a little. Good example what you need to include in the menu - the original (for example, a small cake in the form of an animal figurine or a fairy-tale character), pies and other pastries, drinks, juices, milkshakes, desserts, small pizzas and ice cream already mentioned above. The more extensive your menu is, the more fame you will have in the city as an excellent children's cafe. A children's nutritionist should have a hand in creating a high-quality and varied menu. If your project is on a budget, then you can simply read the advice of nutritionists on the net.

Important nuances

Let's say you have a good idea whose relevance is not in doubt. Your task is to start bringing the project to life. A great option is a game club with playgrounds. There, the children will be able to have fun and communicate with each other while their parents walk around or just relax. If your project will be located in a residential building, then choose the ground floor premises for it.

Please note that the idea of ​​\u200b\u200bcreating an ice cream parlor involves renting or buying a fairly spacious area - at least 100 square meters and 60 seats (4 seats at each of the 15 tables). In order for the cafe to bring good profits in the summer, you will need and outdoor terrace. There should be enough space for organizing children's holidays, games with animators.

See how the establishments in your city are decorated. For an idea to be profitable, the project must be exciting and unique. Decorate the room in the spirit of a fairy tale - you can decorate the walls with images of superheroes, favorite characters of the guys, whole scenes. Fresh flowers, cages with birds and aquariums with exotic fish, funny figurines of animals - the work of such a children's cafe will interest every parent and child. Especially if there is a game room with rides and clowns.

If you already know how to start a business, don't forget that your idea needs to develop further. Subsequently, the work of the ice cream parlor and the game room in the city can be supplemented by:

• creation of a small cinema for high-quality licensed children's films and cartoons. Fun children's parties can also be held here;
• organizing an animal shelter where birds and small animals will be sold;
• creating a pool for kids so that the crumbs can have fun in the water.

You can also start selling branded semi-finished products and children's clothing, organizing outdoor events, festive banquets both in schools and kindergartens, and at private individuals' homes.

In order to attract attention, you should open your own website on the network. It should contain complete, including contact information about your institution. To data on working hours and location, menus and prices, add useful headings, such as “Tips for parents”, “Psychological help” and so on. Take care to set up an online line with a consultant in order to start communicating with your clients.

As a rule, a children's cafe works according to the following schedule: weekdays - 10-17 hours for children and their parents, 18-22 hours for students and high school students. On weekends and holidays, you can extend your work schedule to get additional customers and profit.

When deciding on calculations and prices for menus and entertainment, make sure that visitors with an average, not just high income, can drop by. Your cafe should be accessible to anyone. Having decided where to start, start organizing a business immediately! Staff must have experience with children and medical records.