Schools foreign languages are very popular today. This is explained by the fact that it is almost impossible to get a decent and well-paid job without knowledge of at least one foreign language.

For example, thanks to the knowledge of English, you can find a job in any country in the world, because it is international. The knowledge obtained in universities is usually not enough for free communication, so people strive to obtain a high level of knowledge and apply to such schools. And enterprising people are wondering how to open a school of foreign languages ​​in order to earn money on the craving for knowledge.

Where to start?

At the first stage, you need to decide on the form of registration and further develop only this direction. For example, if you register only as individual entrepreneur, then it will be possible to teach students, but it is not allowed to issue certificates of training. This may not suit everyone, and it is difficult to select the teaching staff.

Now you need to register tax office. Application processing time can be from 5 working days to 1 month . Only after obtaining permission can you go to the territorial educational authorities.

In order for them to issue permits for educational activities, you must provide all Required documents, from detailed information about the teaching staff, to the technical condition of the building in which the educational process will take place. More full list documents for opening a school of foreign languages ​​need to be clarified additionally.

Room rental issue

You also need to be careful about choosing a room. Be sure to take into account the location of the future school, because this is what can play into the hands and lure even more future students.

But do not save too much and focus on premises in sleeping areas. From the attracted audience there will be only residents of the same area, because it is much easier to find another school than to go to courses in the other end of the city. And this will not contribute to business development. It is also advisable to choose a place where your competitors will not be, because they can take a significant part of your potential students.

To begin with, it is recommended to remove some office space with a total area of ​​50 m 2 . Its cost can vary from 30 to 60 thousand rubles, depending on the city and region.

It is also worth paying attention to general state audiences. In standard office premises, repairs are usually not required, but classrooms will have to be equipped with school items in the form of a blackboard and posters with foreign grammar. This will create a pleasant interior in which you can easily learn the chosen language with full immersion in the learning process.

To keep up with the times, you will also have to additionally buy a projector and an interactive whiteboard on which to show slides for fixing educational material. For the projector, you will additionally have to pay 80 thousand rubles.

If start-up capital small, you can consider the hourly rental of office space. This has been practiced for a long time and helps to save a little Money because you only have to pay for the time of the lessons. Here leading role only a convenient location should play (city center or near a metro station). One of the advantages of such an idea is that you don’t have to spend money on equipment, because often in business centers that offer rental, everything is already there.

Staff selection

Special attention should be given to the selection of teaching staff. Teachers will be the face of your school, so you need to decide in advance which employees you need to hire. Be sure to make a lesson plan for each group according to the level of knowledge (beginner, intermediate, advanced). You can not train people with different levels of knowledge in one program, because it will not be effective.

You should immediately negotiate salaries with teachers. It starts from 30 to 50 thousand rubles, depending on the city and region.

Outcome

We found out where to start opening a school of foreign languages. Now, in order for the business to pay off, it is necessary to advertise. Now many people want to become fluent in at least one of the foreign languages, so the right advertising will help attract many new students and promote quick payback.

To open a language school you will need:

• the amount of initial capital must be at least 300 thousand rubles;
• expenses each month will be 150 thousand rubles;
• approximate income - 185 thousand rubles.

You can get a full refund within a year. After that, the net profit will be approximately from 100 thousand rubles per month.

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In terms of convergence business relations between countries, increasing tourist flow and globalization, the study of foreign languages ​​is becoming a necessity for all more Russians. According to statistics, 46% of our compatriots do not leave the dream of learning foreign languages. At the same time, they are driven by different goals: someone would like to study in order to meet the requirements of the time (13%), 14% of Russians want to feel free when traveling abroad, 11% would ensure their career growth with the help of knowledge of a foreign language, 9% understand that such knowledge is necessary for communication, and 7-8% would like to easily read labels on foreign-made goods, information on foreign websites, understand instructions, etc. Based on these observations, we can conclude that the services of schools that teach foreign languages ​​to everyone are quite in demand.

Language schools provide a full range of services for learning not only the most popular languages, but also rare languages ​​for different levels preparedness of students. Passing the basic courses, students can move on to the next, more complex stages. At first glance, the competition in this industry is high. However, as practice shows, new school can, with the right positioning, quickly attract regular customers.

The amount of initial investment is 870 320 rubles.

The break-even point is reached in the fourth month of work.

The payback period is from 11 months.

2. Description of the business, product or service

Before opening a foreign language school, you need to decide whether you will issue documents to students confirming the completion of a particular course at your school. If you choose to self-teach, you will not need a license, but you will not be able to issue government-issued graduation documents to students. This option is easier in terms of registering a company and is suitable for teaching adults, for whom it is not the papers that prove education, but the real level of knowledge that are important. If you want to issue documents confirming the qualifications of graduates, you will need to obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education.

The target audience of language schools depends on the focus of your school. If you are ready to provide services to both children preschool age, and active pensioners, the age of your clients will vary from 3 to 60 years. Since the services of language schools are not classified as cheap, visitors, as a rule, have an average and above average income.

Before you open an English or other language school, you should decide which languages ​​will be taught, as well as what audience the courses will be - adults or children. English is the most commonly used language, followed by German and French, followed by Italian and Spanish. If possible, courses in rarer languages ​​such as Chinese, Japanese, or some other exotic language should be organized. In certain cases, they are very popular and will become a feature of your project that distinguishes you from the rest.

Among the main areas of study in your school may be present:

• preparation for international testing;

• testing on TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in colloquial speech.

The average duration of a foreign language course is 4-8 months, which corresponds to 64-128 academic hours. After completing the course, students take a test and receive a document indicating that they have received a certain amount of knowledge. Recruitment in groups is carried out 2-3 times a month in English and 1-2 times a month in other languages. The main flow of students falls on evening groups (from 17:00-21:00), the lowest attendance is observed during the day, since at this time many are at work or study. Each group of students consists of 4-6 people. It is important that the number of students be even, as in the learning process you often have to work in pairs to get better results. An example of the placement of groups and the schedule of a language school on a weekday with two classes is as follows:

Groups are expected to be recruited in the following formats:

• evening groups;
• morning groups;
• day groups;
• weekend groups.

This business is seasonal: as a rule, the flow of visitors decreases in the summer months, and resumes in September. Working hours of language schools: daily from 08:00 to 21:00, as there is a need to collect both morning and evening groups.

3. Description of the market

Language school clients can be segmented as follows:

• According to the purpose of applying to a language school:

Clients whose profession requires knowledge of the language, and career growth depends on it;

Clients who want to improve their level of knowledge of foreign languages ​​for more comfortable travel abroad;

Clients who have a need to learn additional languages ​​in order to improve their own level of education, who want to keep up with the trends of the modern world;

Clients who need to raise their level of knowledge of foreign languages ​​for admission to a university or school;

Corporate clients.

• According to the requirements for conducting classes:

Students who wish to study in groups (usually 4-6 people).

• By age:

Pupils and students who want to learn new languages, in addition to those that are in school curriculum or improve knowledge of the main language;

Working people who know a foreign language requires work, or ordinary interest and passion for travel;

Pensioners who are accustomed to travel, discover something new, develop.

In percentage terms, the target audience looks like this:

Having studied your target audience, you need to decide who exactly you will provide your services to. The choice of audience determines the focus of your school, the range of languages ​​offered and the marketing policy. Another important success factor is the analysis of your competitors. As a rule, 80-100 foreign language schools have been opened in cities with a population of up to 4 million people. It is necessary to familiarize yourself with the range of languages ​​offered by competitors, with the prices for their services, and the level of qualification of the staff. After analysis, it is important to identify competitive advantage that will make you stand out from the rest. These include convenient location, low prices, the possibility of installment payment, the author's teaching methodology, the proposal for the study of exotic languages.

4. Sales and Marketing

5. Production plan

Let us designate the main stages of launching a school of foreign languages.

1. Registration with government agencies

First you need to obtain an appropriate license allowing educational activities. The list of documents required to obtain a license is as follows:

• Application for a license;
• Details of documents confirming that the applicant has a license on the right of ownership or other legal basis of buildings, structures, structures, premises and territories (including equipped classrooms, facilities for practical training, facilities physical culture and sports) in each of the venues educational activities, as well as copies of title documents in the event that the rights to these buildings, structures, structures, premises and territories and transactions with them are not subject to mandatory state registration;
• Signed by the head of the organization carrying out educational activities, a certificate on the material and technical support of educational activities for educational programs;
• Copies of documents confirming the availability of conditions for nutrition and health protection of students;
• Certificate of availability developed and approved by the organization carrying out educational activities, educational programs;
• Details issued in in due course sanitary and epidemiological conclusion on the compliance with the sanitary rules of buildings, structures, structures, premises, equipment and other property necessary for the implementation of educational activities;
• Details of the conclusion on the compliance of the object of protection with mandatory requirements fire safety when carrying out educational activities (if the license applicant is an educational organization);
• Certificate of availability signed by the head of the organization carrying out educational activities special conditions for education by students with handicapped health;
• A certificate signed by the head of the organization carrying out educational activities on the availability of conditions for the functioning of the electronic information and educational environment in the presence of educational programs using exclusively e-learning, distance learning technologies;
• Description of attached documents.

Since the list of documents is quite voluminous, it is possible to contact a specialized organization that will collect the documents for you, the cost of services will be 50,000 rubles. For reference commercial activities you can register as an individual entrepreneur, non-profit educational institution or how entity. It is more expedient to register as an individual entrepreneur with a simplified taxation system (6% of income). This will save you the hassle of completing a lot of additional paperwork. A pleasant factor of this event will be that at present the license will not need to be renewed every 5 years, as it was before. Now, once you have received a license to conduct educational activities, this will be enough for you to then engage in it at least for the rest of your life.

2. Search for premises and repair

The successful location of the premises can be considered close proximity to the subway, educational institutions, shopping centers. It is desirable to have free parking and convenient transport interchange. When choosing a room, you need to pay attention to lighting, sanitary conditions, the availability of a bathroom, etc. Optimal size premises for a school - from 100 sq.m., this will be enough for two classes and a reception room with a reception. The cost of rent will be about 50,000-70,000 rubles. Might have to do redecorating and invite a designer who integrates the style of your logo into the interior of the room, lay at least 50,000 rubles for this.

3. Purchase necessary equipment and inventory

To open a school of foreign languages, the following equipment and inventory is required:

4. Personnel search

You can search for employees (teachers, administrators, accountants) in the following ways:

1. Through specialized sites (for example, hh.ru). The advantage of this method is the ability to see the exact work experience, reviews of previous employers, qualifications, availability of certificates. However, access to applicants' resumes is paid, the cost is about 15,000 rubles;
2. Collecting information through acquaintances is the cheapest and easiest method of finding staff;
3. Posting vacancies in specialized groups in in social networks- in the most popular groups, this service is paid, the method can give a good response, the audience large groups starts from 100,000 people;
4. Monitoring of teachers of general education and private schools with a subsequent job offer.

5. Marketing policy

Initially, you need to place a sign or pillar of your school. Coordination, production and installation of a sign will cost you about 50,000 rubles. The sign will not give the desired effect without additional incentives for customers, so the budget should also include the cost of printed materials (promo leaflets) and the promoter's salary (about 10,000 rubles). For integrated work you need to resort to online methods of promotion of your project, in this case about 100,000 rubles should be budgeted for the creation and promotion of the site, and about 10,000 rubles for the development and creation of a group on the social network. Over time, when you develop a client base, these types of costs will decrease, the main flow of students will come to you on the advice of friends and acquaintances.

6. Organizational structure

In order for your school to function smoothly, you need to hire the following employees: teachers, administrators, cleaner, accountant.

The key personnel in your business will, of course, be teachers, because the presentation of material, the level of knowledge of students and the impression of your school as a whole depend on their professionalism and sociability. If you plan to offer students the most popular and available languages, then at first you can limit yourself to hiring one specialist for each language. The requirement for teachers is to have higher education, excellent knowledge of spoken and written language, work experience of at least two years, knowledge of the cultural characteristics of English-speaking (and other) countries, the presence of a comprehensive and proven teaching methodology. The teacher's salary consists of a salary (15,000 rubles) and interest, depending on the number of lessons he has taught.

Your school administrators will work in shifts, 2 by 2, so you need to hire two employees. Requirements for administrators are limited to sociability, friendliness, high level disciplines. Their responsibilities include receiving calls and letters, registering clients for classes, forming groups, maintaining a group on social networks, providing the school with the necessary equipment (stationery, cooler, etc.). It is necessary to allocate 20,000 rubles to the budget for the salaries of administrators. for each employee.

In addition, you should be puzzled by the search for a cleaner who cleans the premises 3-4 times a week. This employee is part-time and flexible schedule work. It is better to hire an accountant on a remote basis or contact an outsourcing company in order to reduce taxes and other expenses.

Also, you can not do without a director who will perform the key functions of a manager. All personnel will be subordinate to him, it is he who makes decisions on hiring employees, determines their wages, builds a marketing policy, and interacts with counterparties. Director's salary depends on financial results schools, in general, it consists of a salary (25,000 rubles) and a percentage (5%) of the proceeds, if the planned project indicators are met.

General Fund wages changes monthly due to the percentage system of remuneration. The salary fund in the first month of the school of foreign languages ​​is presented below:

7. Financial plan

Investments in opening a language school are as follows:

No matter what anyone says, knowledge of foreign languages ​​​​(English, French, German, etc.) is the very cherished key to obtaining a prestigious high paying job perhaps even abroad. That is why the school of foreign languages ​​is a truly promising business idea, by competently implementing it, you can, like the character of the famous Disney cartoon Scrooge McDuck, swim in gold! Well, perhaps the last phrase was an artistic exaggeration, but it’s really worth thinking about bringing this idea to life.

Step 1. Choosing the form of organization and registration with the tax

How to open a school of foreign languages? Start with a choice legal form. Beginners, as a rule, are limited to registration as an individual entrepreneur. This will allow you to teach students and hire staff, but you will not be able to issue certificates. And in work book there will be an inscription "specialist in foreign languages", but not "teacher".

In practice, it turns out that if there is some start-up capital and an entrepreneurial streak, it is much more profitable to register an LEU. Of course, there will be much more responsibility and all sorts of subtleties in this case. However, you will receive a higher status and will be able to issue full-fledged certificates to your students.

In addition, the NOU has more chances to gain a foothold in the city, as experienced and qualified teachers will go to work in a reliable organization with a clear social package.

After that, you will need to register with the tax office. Depending on the chosen form of organization, this process can take from 5 days to 1 month.

Step 2. Obtaining a license for educational activities

This document is issued by the local education authority. In order to get it, you need to provide a certain set of documents (the full list is specified in the body itself). This may be documentation related to the premises, course instructors, their level of qualification, etc.

Step 3. Choosing a room

Be sure to decide where your language learning center will be located. There should not be any particular problems with finding a suitable place. You can buy or rent a room near major shopping centers, near various educational institutions(from kindergartens to universities).

If possible, try to avoid accommodation in sleeping areas. Also, find out if there are schools close to your direct competitors - a more popular and well-known organization will steal a fair amount of students from you.

Step 4. Buying furniture and equipment

When talking about how to open a foreign language school, be sure to consider this expense item. In principle, there are no special requirements here: you can learn a language even sitting on the floor. But to create a prestigious and credible image, you see, this is not enough. Stylish tables and chairs bookcases, basic teaching aids(textbooks, workbooks) - all this you will need first of all.

In addition, media materials should be present in each classroom. These include audio and video recordings, interactive language learning programs, etc. Ideally, you should install interactive whiteboards in the premises and purchase several laptops - progress is moving forward, replacing traditional methods learning new knowledge comes.

As your business grows and develops (this can also be included in the business plan of a foreign language school), you can buy new teaching aids and equipment - interactive screens, projectors, etc.

Step 5. Search for teachers

The success that your foreign language school will have is 95% dependent on the quality of teaching. However, here you will have to sweat - a few talented and experienced teachers will decide to leave their homes for the sake of a new project.

First of all, you need to decide which languages ​​you want to teach. According to statistics, the most popular are English, Spanish and Italian. But German and French, oddly enough, in last years faded into the background.

You can search for employees both through acquaintances and through specialized sites related to job search.

It is important to keep in mind your target audience. So, for teaching children and adolescents, it is best to invite teachers who have worked at least a few years at the school. They know how to interest children, attract their attention and help consolidate new knowledge. But when it comes to teaching business language for students and adults, it would be more logical to choose as teachers those people who have lived for several years abroad.

Step 6. Recruitment of students

When thinking about how to open your own language school, try to prepare everything in such a way that you can start work in late summer or early autumn. It was at this time that classes began at schools and universities. And even adults who have long forgotten about such a concept as summer holidays, are more willing to go to get new knowledge when the unbearable heat recedes.

Step 7. Advertising

Of course, you have already imagined an audience full of enthusiastic students who are actively taking notes. new material and try to discuss in the language being mastered. When you are interested in how to open a foreign language school, be sure to think about how you will advertise your services. Indeed, without this, your potential customers simply will not know that you exist!

by the most effective way on the this moment is advertising on the Internet. Many underestimate her, but in vain. By creating your site, you can provide people with detailed information about each course and learning conditions, talk about the teaching staff, the experience and achievements of each employee.

300 000 ₽

Starting investments

185 000 ₽

Net profit per month

150 000

monthly expenses

In this article, we have prepared a business plan for a foreign language school for you. How to open a foreign language school and make good money? Business on training courses is a niche for those who graduated from the university of foreign languages ​​or just know foreign languages ​​well and want to make money on it. In this review, we will figure out together how to open a foreign language school and draw up a business plan “from A to Z” (calculations for 2018).

Foreign languages ​​are necessary for all educated and even poorly educated people. For those who want to live abroad or for those who want to understand films or books in the original. And simply - to become an order of magnitude smarter and more educated. Foreign languages ​​will always be in demand in our global society.
STARTUPS: HOW TO OPEN AN ENGLISH LANGUAGE SCHOOL | Business ideas

Market analysis

Of course, a person wants to receive his baggage of knowledge from a teacher who knows his job well. If you are fluent in a foreign language, or even several, try opening your own school.

In order not to “burn out” or not be “crushed” by already existing big schools, even at the stage of writing a business plan, try to come up with something of your own, while making it interesting for people. It could be yours own program or someone else's foreign program, which for some reason is not yet used in our country.

To get started, try to work with students using your own or any other method, going to your home, or giving foreign language lessons at your home. As soon as you feel that everything is working out for you, the students understand and thank you, that is, it makes sense to start expanding your business. You can open a foreign language school in your city, where not only private clients, but also entire groups will come.

Another option is to open a franchise school. There are pros and cons of franchising: you will receive a business plan and a program that you do not need to develop on your own, however, there are special working conditions in franchising (part of the proceeds will go to the owners). Initial payment - from 300,000, investments - 1 million, royalties - 7% of the turnover of your school, payback period - from six months. It is believed that a franchise is about 70% more likely to stay afloat than a school from scratch. If it suits you, you can try. And then we will independently prepare a business plan for beginners.

Legal side of the issue

To open a school of foreign languages, you will need a number of documents. To open an educational private school, you will need to register ANO (Autonomous non-profit organization) or NOU (Non-State Educational Institution), as well as obtain a license to carry out teaching activities. After that, you can register yourself as an individual entrepreneur (individual entrepreneur).

Plus a check from the SES, since we plan to open an official school. It will take about 50,000. Do not forget about taxes - 6%.

Choosing the right school space

The school should be located in the center of the city, or at least where there is a lot of traffic in the city, high street traffic.

To begin with, it is enough to rent an office space with an area of ​​​​50 m² or more. Indicate in the business plan the cost of renting premises - from 30,000 rubles (Moscow - 60,000).

Usually, repairs in office premises are not required, but it will need to be “finished” for a school: a blackboard, a world map in a foreign language, educational posters, frames with certificates, licenses, etc. It is reasonable to purchase a projector and other personal equipment in order, for example , watch educational films in a foreign language. Prepare for the second point 80,000.

In addition, you can rent a room for lessons for a few hours. This is a very reasonable option that allows you to save a lot of money. Many training and business centers provide such services at affordable prices. The location (center, proximity to the metro), cost, the possibility of organizing coffee breaks, and the availability of teaching equipment are important here.

Educational materials

For business, you will need to purchase textbooks, methodical notebooks, books, stationery, disks, cassettes.

Textbooks, as a rule, are purchased from you by students, but the school will have to carry out mass purchases. Every month, the second item may need from 10,000.

Teachers for the School of Foreign Languages

Hire teachers on your own, according to a preliminary interview. Each of them will be the "face" of your school. Subsequently, you can create programs together based on the opinions of students or learning outcomes. For different category people (schoolchildren, students, working class, elite class, etc.) must develop their own program, cannot be taught different people on the same program, it will not be effective.

The salary of a teacher, on average, is 20,000 (Moscow - from 35,000). If you teach yourself, you will save a lot of money, besides, you will constantly maintain your level and know for sure what the students of the school need.

If there are at least 2 groups of 6 people per day, then it is advisable to take 4 teachers, including yourself. These are expenses of the order of 60-110,000 rubles per month.

Cost of education

V different cities the cost of an hour of training with a teacher varies greatly - from 300 to 2,500 per hour. Let's take the average figure of 400 rubles per hour, since you have groups, not private classes. Although, of course, you can take individual students, increasing the cost, respectively.

Let's say every day there are 2 groups of 6 students, plus 2 times a week individual sessions. The business plan will include turnover data - from 150 to 400,000 per month, depending on the city.

Plus, there are corporate orders that will bring a very good income. We can say that the school will pay off with good PR in the first months of work.

Finding clients, advertising courses

Website - from 25,000 rubles. Banners - from 20,000. Monthly advertising costs - from 20,000 and more.

Start-up capital and business payback

1. initial capital - 300,000;
2. monthly expenses - 150,000;
3. income per month - from 200,000 minus tax from 6% - 185,000.

Payback - from six months.

Net profit in the following months of work - from 100 thousand rubles.

Roman Agarkov specially for Intellectis

Knowledge of a foreign language in a globalized world is considered mandatory for an educated person. It is good form to know at least one foreign language - English. In this regard, many schools and foreign language courses appear in the cities, inviting both schoolchildren and students, as well as adults and even preschoolers as students.

So, foreign languages? The answer is in this article!

English, it is necessary to analyze the market. The future director should think about the following questions:

• What will be the format of the school? individual training or group;
• Who will be trained for: kids, schoolchildren, applicants, adults, etc., each social group will need to develop its own methodology and purchase separate methodological materials;
• school goal: simply to teach the language, provide preparation for the Unified State Examination, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It does not hurt to check the potential demand at the first stage: to estimate the number of schools in English in the city, their occupancy, the level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, as well as protect yourself from the mistakes that competitors have made.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to conduct educational activities.
4. Finding suitable premises, rent or purchase.
5. Holding repair work, signage order.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase of the necessary equipment, furniture, teaching aids.
10. Active advertising, the conclusion of contracts for training, the formation of groups.
11. Starting September 1st, classes start.

School Registration

To open a school you will need:

• or . If the school is organized by several people, it is easier to organize a company. If the founder plans to work alone or with the involvement of employees, then you can limit yourself to an individual entrepreneur. When choosing, you can use the "simplification".
• Obtaining a license. For its registration, you need to contact the local department of education, they will tell you where and how to get it. Usually for this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow issuing state-recognised school leaving certificates. You can issue it after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo recertification to verify the suitability of the position.

Room selection

This key moment to open a school, on which the success of the entire enterprise as a whole depends. There are two approaches:

• rent (or buy out if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If a whole building is bought (for example, a former kindergarten), then it is necessary to make repairs in it in accordance with the norms of the law. For offices, there are no such strict requirements. Of course, you will have to pass an inspection of the SES and fire supervision and obtain the appropriate permits, but this is not so difficult.

Where should the building be chosen?

Experts advise to be located:

• close to existing educational institutions;
• in busy and business areas of the city;
• if locality small - in the very center;
• if the city is large, then it makes sense to open several offices in different areas to cover most residents.

The optimal room size is 50 square meters. It should be in without fail daylight.

Do not forget that it is possible will have to invest in repairs.

Purchase of the necessary equipment

Without fail you will need:

• desks and chairs;
• teaching desk and lectern;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of times, a list of basic irregular verbs etc.);
• training kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The exact composition of the manuals and kits will depend on the curricula in force. Each of them will need its own set of “tools”. Curricula can be developed by yourself, taken from free sources or ordered from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this, of course, will reduce costs. However, for full-fledged work, the institution will need additional teachers: at least for a wider audience coverage and profit.

The teacher should be selected according to his professional qualities and submitted portfolio, based on feedback and recommendations from the previous place of work. It is good if the teacher has been teaching classes according to the same methodology for many years. So it will be possible to get a team of multi-format teachers and expand the range of services provided.

The recruitment of teachers is an ongoing process. It is optimal to accept new ones at the beginning of the school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Fundamental rules

You should follow the rules:

• set depending on the load, no “equalization” - this will motivate for an additional set of students;
• one teacher - one language, one program;
• Don't forget to upgrade your skills.

Search for students

The most difficult: find those willing to learn. However, if there is “hunger” in the city for foreign schools, then there will be no problems with the influx of students. Another thing is if the niche is occupied and quite a competitor. The following tips will help here:

The new school should offer something truly unique and interesting, there should be a feature. For example, training is conducted on computers, communication with native speakers of a foreign language is offered, intensive preparation for the Unified State Examination is carried out by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• print advertising in crowded places: at bus stops, on public boards, near schools and universities;
• on thematic sites: on city portals, in groups in social networks, etc.;
• radio advertising;
• the television.

Business plan for a foreign language school

Expenses at the initial stage, if office space is rented, it is planned to recruit 10 groups of 10 students, 5 teachers (excluding the director) will work in 5 programs:

• registration of an individual entrepreneur, obtaining a license in Obrnadzor - from 15 thousand rubles;
• search for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) - from 50 thousand rubles;
• purchase of the necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. - from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent - from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• - from 20 thousand rubles per person, total: from 140 thousand rubles (including taxes);
• (minimum: cleaner and accountant) - from 30 thousand rubles.

Total costs: 250 thousand rubles.