Business plan for the school of foreign languages. How to open a private English school

Teaching language skills is not only profitable and promising, but also a noble business. Foreign languages ​​can open the way to work in international organizations and to business with international markets. Different target audiences may need foreign language teaching: schoolchildren and students; people who need languages ​​for work or business; those who are planning to move abroad. The work on the creation of such a school is preceded by a business plan for the school. foreign languages, an example of which we present below.

Rationale for the business plan

We plan to launch a business in a large regional center with a population of over 1 million people. At the moment, English is taught here by three large language schools, as well as several hundred private tutors and small courses. The market for these services in the city can be assessed as saturated, however, a control study of users of social networks and forums showed that there is a need for quality teaching of foreign languages. Among the main claims made by potential customers:

• Low level of professional competence of private teachers.
• The absence of special offers such as "English for business", which could cover the request of a certain part of the target audience.
• Lack of well-equipped classrooms.

In order to take a stable place in the market, it is planned to create a premium language school aimed at entrepreneurs, managers and final grade students who plan to enter the leading universities in Russia, as well as Europe or China.

In connection with the definition of the target audience, the following risks and problem areas of the business plan arise:

• There is a shortage of qualified teachers in the region who are able to offer the required level of services.
• Insufficient number of target audience in the selected region.
• Requires large initial investment.

In order to mitigate the first risk, it is planned to analyze in advance the market of private teachers in the city and select among them those who have the required competence, conduct a preliminary interview with them for cooperation.

To neutralize the second risk, it is supposed to study the need of the city's leading companies for corporate training of employees. It is not possible to assess the need for premium-class services of individuals - this is a significant disadvantage that can only be overcome through personal acquaintances of the founder of the school. In addition, it is planned to conduct online classes for students from other regions. However, no emphasis will be placed on it.

The third risk is planned to be solved by attracting co-financing from the investor for allocating him a share of future profits or by obtaining a bank loan.

If the risks are assessed as too significant, it is planned to reorient the project to provide services to the middle class.

Decor

In our case, a need for premium services was identified and an investor was found who is ready to allocate 50% of the required costs for starting a business. It is planned to allocate another 25% from own funds, and the remaining 25% to receive a loan under the guarantee of the investor.

For registration, the form of activity of LLC was chosen.

The USN taxation system of 15% is chosen, since the school will have significant costs for the salaries of teachers.

OKVED 85.41.9 “Additional education for children and adults, other not included in other groups, including teaching foreign languages” is selected for work.

According to the Licensing Regulations educational activities(Government Decree No. 966), the language center requires the following documents:

• Ownership or right to use the premises (lease).
• Availability of developed and approved educational programs.
• Availability of SES documents.

To receive all required documents it is planned to use the services of a specialized licensing agency. For these purposes, it will be necessary to allocate 100 thousand rubles, including a state duty of 7.5 thousand rubles.

Personnel search

Since we have chosen the format of a premium language school, the best teachers are required. Since we will work not in Moscow, where the demand for other languages ​​is higher, but in the regional center, the offer of a large number of languages ​​will be unprofitable. The greatest demand remains for English. In addition, there is a growing demand for Chinese, which is not satisfied by competitors, including in neighboring regions.

Thus, the basis of our school will be teachers of English and Chinese. We plan to start with two English teachers and one Chinese teacher. To increase the profitability of the use of the premises, non-staff teachers are invited in non-priority languages: French, German, Spanish - with payment for the hours actually worked.

Lead teacher of English language it is planned to send them to specialized courses in Moscow for training. The contract includes a clause on mandatory work in the company for 2 years or payment of retraining costs.

The salary of teachers is planned at the level of 150% of the average for the region.

Premises for rent

For work, it is planned to rent a room in the city center. Here should be:

• A room with superior furniture for classes with VIP-class clients (30 sq. m).
• Two "standard" class rooms (20 sq. m each).
• Reception (12 sqm).
• Manager's office (10 sq. m).

Total area of ​​the premises: 92 sq. m.

Estimated cost of renting an office: 50 thousand rubles per month. It is supposed to pay rent for 3 months immediately. On the redecorating you will need to spend 150,000 rubles.

In total, at launch, you will need 956,000 rubles.

Business promotion

Business promotion is planned to be carried out in two directions: offline and online.

Of the offline methods, it is planned to offer preferential terms for corporate training employees of local companies by 10% of the basic offer. For this, they send commercial offers and meetings are held with representatives of companies from a pre-prepared list.

Printed products are produced and distributed to local universities and business centers.

For Internet promotion, a landing page is created, SEO promotion, targeting and contextual advertising campaigns are launched.

Cost calculation

On launch

According to the initial idea, of this amount, 1,035 thousand rubles are allocated by the investor, 535 thousand rubles from their own funds, and another 500 thousand rubles are taken on credit from a bank for 2 years at 15% per annum.

According to these conditions, the monthly payment will be 24,500 rubles (calculated using an online calculator according to standard conditions, real value will be different).

Monthly

How much does the business bring

The tax base will be:

598,000 - 396,500 \u003d 201,500 rubles.

Subtract from it the cost of the UST and get: 201,500 - 62,100 = 139,400 rubles.

169,400 x 0.15 = 20,910 rubles will be the monthly tax.

The net profit will thus be:

201,500 - 20,910 = 180,600 rubles per month.

The profitability of the business will be:

(180,600 / 396,500) x 100 = 45.54%.

This indicator can be considered very successful for the first year of operation. However, to enter it, it is required to ensure the planned attendance. It should be noted that the occupancy of about 60% of the possibilities for using the current premises was taken as the calculated indicators. In the future, it is planned to increase beneficial use premises up to 80% and thereby increase profits and profitability.

Based on the figure of 180,600 rubles per month, we calculate the payback of the business.

It is planned to direct 70% of the income to return on investment. The remaining 30% is directed to the development of the company, employee bonuses, additional costs that arise and dividends to two co-founders.

180,600 x 0.7 = 126,420 rubles per month will be used to return investments (loan expenses are not taken into account).

1 570 000 / 126 420 = 12,41.

Return on own investment is expected 13 months after launch. After that, within 3 months it is planned to fully repay the debt on the loan. Thus, the full payback of the business comes in 16 months.

Business Outlook

Further prospects for the development of the company depend on the size of the market in a particular region. In our case, we are going to open two additional schools in other middle-class areas of the city. The first school in the future will be completely transferred to serving VIP-category clients.

In addition, it is planned to form a franchise offer and bring the school to the market of other regions.

Eventually

Foreign language courses look like a promising line of business for a large city. In cities with less than 300 thousand inhabitants, the demand for an institution of this kind is much lower. The premium class English school discussed above will be effective only in the regional center. AT small towns there is simply no target audience for which this business is oriented.

This business plan for a foreign language school with calculations shows that the main cost item and the main problem for a future entrepreneur in this direction will be the selection of qualified personnel. It is possible that you will have to pay extra for special training of teachers. This is not only a guarantee of quality education, it is a guarantor that must be issued to VIP-class clients in order to attract them to their school. In other words, you can’t just call your institution a premium school by simply putting tables and chairs there at twice the price of competitors. First of all, you must provide the required level of education. In this case, there will be no end to clients.

Another effective move would be an invitation to the position of a teacher of a native speaker. However, today the requirements for such specialists are much higher than before. They must not only have the required competence, but also speak Russian at a sufficiently high level. Please note that today such specialists must have a certificate of Russian language proficiency in order to work.

Perhaps this is all you need to know about starting this business. We wish you good luck and recommend that you get acquainted with other materials on our website. We also remind you that we present only average samples of business plans. Your business plan must be drawn up taking into account regional characteristics and other individual nuances.

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investment in school: from 150,000 rubles.
Payback periods: from 6 months.

Often asked by people who themselves know him perfectly.

Relatively small capital investments and staff are required to start.

At the same time, the demand for the service remains stable.

More and more people are learning English for career growth, travel abroad and just general development.

However, desire alone is not enough in the face of fierce competition.

It is important to marketing analysis, choose advertising methods, correctly register activities and calculate costs.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The paperwork process is simple.

Therefore, even beginners will be able to cope without recourse to intermediaries.

Language courses are an educational program, the existence of which is possible only after obtaining a license.

Only she gives the right to hire training staff.

The good news is that this document no longer needs to be renewed every 5 years.

Once you get a license, you can use it for the rest of your life.

If only you will teach, it is enough to register an individual entrepreneur.

Do not forget that you will also need to register with the tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language on the list, the total number of people who speak English is over a billion. This is approximately one in seven earthlings.

Demand for learning foreign languages this moment not fully satisfied, despite the active competition and saturation of this segment.

In addition to English, French, German, Italian are popular.

People need to increase the level of knowledge in order to improve their working skills, travel to other countries, to emigrate abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before passing international exams.

In general, the target audience of English language courses are the following categories:

• tourists;
• children from 3 years old;
• emigrants;
• employees of companies in which English is necessary for career advancement;
• people who learn English for self-development;
• future teachers.

List of competitive advantages for the school

It has already been mentioned more than once that the competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight a few powerful competitive advantages.

Before you open an English school, it is important to make sure that it will have distinctive features:

Certificate.

A big plus if after the end of the course you can issue certificates of study to students.

Of course, it will not work to issue an international diploma.

But here is an ordinary sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to brag to friends, and a document that can decorate a resume.

If you are just about to open courses, dumping prices is a justified step.

Affordable prices always attract customers.

And this will allow you to launch "word of mouth", which is the best method of advertising.

Native speakers.

As you know, the best way to learn a foreign language is through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve living speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school but also how to attract customers.

Of course, the most effective method This is word of mouth.

But in order for the rumor about you to begin to diverge in all directions, you need to attract the first visitors.

To promote an English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Promotion on the Internet attracts financial accessibility.

The site needs to be optimized, filled with interesting content, promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you want to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

Completely renounce standard methods not worth the promotion.

English courses are the area of ​​business in which holding promotions and competitions works great.

For example, you can offer a client an impressive discount (20-30%) for an invited friend.

1. If the main clientele are children, it makes sense to conclude cooperation agreements with ordinary educational institutions, kindergartens and other places where young parents can gather.

How to choose a room to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a class in an educational institution.

Then the cost of rent will be much lower, and you will get more funds to invest in educational materials.

In general, choosing a place, you should not encounter any difficulties.

It should be a room that customers can easily reach by car and public transport.

For large cities, renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client will turn to the company that simply turns out to be closer to home.

However, for small towns, accommodation in the center is really more convenient and prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment is needed for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, classroom furniture, a board, equipment for a rest room.

How more strength and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

How to choose staff for the school?

You can open an English language school on your own with the help of family members.

However, for the development of the case, the staff cannot be less than 2-3 teachers.

In addition, you will need to perform administrative work, hire security and.

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that former teachers and tutors often decide to open an English language school, the issue of financial investments becomes the most important.

How much it costs to open a school depends on a number of factors: the area of ​​the rented premises, the number of clients, the advertising methods used, and others.

Consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time start-up investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and, accordingly, the payback period, depends on the occupancy of your English language school.

According to average indicators, if there are only 2 teachers in the staff and an ideal 100% load, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, the payback will come, approximately, in six months.

You can increase profits by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

watch a video of an interview with an experienced entrepreneur in this field of business:

5 Pro Tips for Starting a Successful English School

Coping with tough competition is easier, oddly enough, in big cities.

There, for many, the item “proximity to home” will be added to the competitive advantages.

People love learning through play.

Enter days devoted to interactive teaching methods, watching films, discussion club meetings.

For high-quality language learning, regular work is necessary, and not just a couple of times a week when the client comes to class.

Enter homework and remote support form.

So students will learn faster, and loyalty to the English school will increase.

A good bonus for an English language school is to open a lounge with a cafe.

Students over a cup of coffee will be able to chat, complete assignments, wait for the start of the lesson.

Such loyalty systems are very active in attracting new customers.

If a person comes to the first lesson at a discount, and receives the highest level of service, he will definitely return again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

No competitive advantage will force clients to become permanent if the level of training is low, as well as the qualifications of teachers.

Personnel improvement courses, thematic events, an advertising campaign on the Internet will create a constant flow of students.

In this case, no competition will be fatal for the business.

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World processes dictate their own rules for doing business, politics and foreign economic cooperation. The proverb about how many languages ​​a person knows, so many times he and a person, can be rephrased differently: how many languages ​​does he know modern man, so many times he is successful and sociable. To match progressive time simply necessary speak foreign languages.

Relevance

The relevance of the language school is undeniable. Even if you are not going to hold a high position in an international company or live in another country, in Everyday life, such knowledge is needed to read the label of a drink, deal with a computer program or make purchases in a foreign online store.

Some linguists generally believe that Chinese grammar is the future and world domination. Indeed, 90% of what surrounds us has the inscription Made in China. Accordingly, the instructions are also attached in two translations - English and Chinese.

To turn an idea into income, need to develop a business plan language school with calculations. In addition to the standard set, exotic language courses are popular.

The target audience

The population with outdated stereotypes thinks that “school” is the destiny of children. Today, self-development, in the literal sense of the word, has embraced the post-Soviet space. The acquisition of knowledge has become fashionable. Grandmothers stopped watching TV shows, young people stopped spending evenings in doorways, and business people spend time in clubs. Everyone is on course! They are aimed at absolutely any age group.

The greater the coverage of age groups, the higher the profitability. The majority are from 4 to 60 years old. Mostly middle class people. Remember that courses for children and adults have a number of tangible differences.

Decide on the structure and organization of classes:

1. Express courses for students who have a basic level.
2. Preparation for testing for obtaining international certificates.
3. Comprehensive study from scratch.

The length of one course varies from 4 to 8 months. One lesson from 45 minutes to 1.5 hours. An even number of students is recruited into groups, since there will be situational games, dialogues and pair communication in the process.

The groups also differ in time:

• day;
• evening;
• morning;
• day off.

The flow of customers in the summer period is significantly reduced, and since the fall, those who wish are added.

Before choosing the desired orientation and direction, pay attention to competitors. What services do they provide? What is the pricing policy? What is their work based on? It is unlikely that a person will go to a newcomer if he offers the same conditions as those that have been on the market for a long time.

Recently, installment learning has become popular. The amount is divided into equal shares and paid within 6-8 months. This is a good advantage over others.

Legal aspects

First, decide on the form of organization of the institution. If this is an individual entrepreneurship, after graduation, clients will not receive any documents confirming the acquired knowledge. IP does not need a license. It is easier in terms of formalities and doing business. Such a school is suitable for people who study exclusively for themselves, and diplomas and certificates are not needed.

If you want to confirm the knowledge of your students, you need state licensing. The license is issued by the local Department of Education. After graduation, clients receive documents of the established form about the level of language proficiency. A certificate is an additional plus for a candidate for a certain position. There are options when at the end of the training a diploma of additional education is provided.

Business plan for a language school with calculations starts with correct design documents. Individual entrepreneurship is easier to formalize, but, as mentioned above, it does not give the right to issue documents for clients on the completion of training. open Non-state educational institution, which was created by the owners and carries out educational processes.

Before registration, management must provide the following:

• full title;
• address;
• Contact phone numbers;
• personnel passport data;
• information about the founders;
• information about taxation;
• articles of association;
• print sketch.

There are separate requirements for the charter. It is being developed taking into account the requirements set out in Law No. 3266-1 "On Education":

• name of the NOU;
• address;
• information about the founders;
• types of scientific programs;
• teaching languages;
• rules for enrollment and deductions;
• the duration of the lesson;
• the procedure for managing and owning property;
• recruitment rules;
• liquidation.

Registration is carried out at the Ministry of Justice. In order not to get a refusal, you should carefully study all the nuances of the statutory document. During the entire period of activity, the institution is constantly monitored by the state.

If registration is in the form individual entrepreneur(which is much easier to issue), then the taxation will be income - 6%. According to OKVED, types of activities:

• additional education for children and adults, other, not included in other groups;
• translation and interpreting activities.

Licensing

• statement;
• lease agreement or confirmation of ownership of the premises;
• certificate of material and technical equipment, signed by the head of the organization;
• the availability of software developments for the implementation of training;
• conclusion of SES, fire inspection;

The list of papers is so extensive that not everyone can submit them all the first time. To reduce your time, contact the territorial authority for a detailed consultation. The license does not expire.

Teachers and other staff

The choice of staff should be approached thoroughly and a separate section should be singled out in the business plan for opening a language school. Connect all resources to their searches:

1. Internet. Well-known sites have thousands of resumes with reviews and characteristics.
2. Connect to find friends. Word of mouth, at times, is more effective than professionals.
3. Recruitment agency. Their database is carefully calibrated, so finding the right employee when minimal cost time is very easy. If you are limited in finances, then give up this method.
4. Search through profile groups in in social networks. Post a message and interested candidates will write themselves.

• Future teachers must have a higher profile education, have experience as a teacher. It is also important to have your own developments. Of course, the level of language proficiency is ideal.
• The number of teachers directly depends on the number of courses, their types and age groups. Minimum 2 English linguist, 2 French, 2 German.
• In addition to them, the school needs administrator. He will answer phone calls, accept applications, make settlements with clients, draw up a schedule, complete groups, provide the institution with an office.
• The position of an accountant may be on a non-permanent basis, i.e. periodic. For example, once a quarter, a specialist is invited to prepare reports and submit them to the competent authority.
• The institution needs manager. He manages all processes, develops and promotes the organization, conducts marketing campaigns, and hires employees. For this position, choose a proven person with work experience and management skills.
• cleaning lady invite on a contractual basis. It is enough to carry out complex cleaning 3-4 times a week, and on other days the administrator will limit himself to wet cleaning.

Financial calculations

Opening a school requires large expenses even at the first stage:

1. Registration of documents- about 10,000 rubles.
2. Premises for rent- 70,000 rubles. The optimal area for classes is approximately 100 sq.m.
3. Purchase of equipment. The future educational institution needs tables, chairs, magnetic and chalk boards, wardrobes, a wardrobe for employees, a table for a teacher, lighting lamps, a reception desk, a sofa for waiting, a safe. All this will cost 80,000 rubles.
4. Handout- 100,000 rubles.
5. office equipment: computer, printer, scanner, fax, multimedia projector, Electric kettle, microwave oven - 200,000 rubles.
6. Advertising. Development of a personal website, signboard, pavement signs, distribution of leaflets - 50,000 rubles.
7. Wage teachers depends on the percentage of the number of loads and rates. The rate is 18,000 rubles, the percentage is about 7,000 rubles. In total, the salary of one specialist is 25,000 rubles. The administrator is invited to work at a rate of 17,000 rubles. Payment for an accountant and a cleaning lady is discussed individually. The salary of the director depends on the general indicators. Approximately 30,000 rubles.
8. Amount of taxes directly depends on the number of visitors.
9. Communal payments- 5000 rubles.

All amounts depend on the region where the future business is located. With an investment of 700,000 rubles, they talk about payback after a year. Monthly income will range from 150 to 200 thousand rubles. The price of the course depends on the chosen training system and the language itself. For English - from 15,000 rubles. per semester, studying Chinese - from 20,000 rubles.

Despite the simplicity of the institution, the opening must be approached thoroughly and responsibly. The fact that the level of private education of the consumer is growing every year is an indisputable fact. If you have your own vision, pedagogical developments, success is guaranteed.

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Alexander Kaptsov

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Knowledge of a foreign language becomes a necessary component for conducting modern business, diverse trips outside the country and not only. General globalization has brought the activity of linguistic centers into the category of the most demanded and profitable. How to organize a school of foreign languages ​​from scratch? What do you need to know to open a linguistic center? An example of a ready-made business plan for a linguistic center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, determine:

1. Student audience . Classes for kids, students or adults.
2. Range of languages ​​taught . The greatest demand is for English and German, Italian, Spanish. In the future, the language palette can be diversified.
3. Main areas of study : preparation for international tests, tests on certain systems, a foreign language for communication or for specialized applications (in maritime professions, medicine, etc.).
   Organization Russian business always starts with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activities:

• more suitable for beginners. Less paperwork. It is possible to provide paid services, hire staff and rent space. However, it is not possible to issue certificates. Therefore, the activity of the IP is advisory in nature, it cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, and not by a teacher.
• A full-fledged educational structure will require the status of a non-state educational institution (NOE) or the format of a commercial institution (LLC). This allows issuing to clients who have completed a course of study a document confirming that they have received additional education - the fact of training is confirmed by a certificate or certificate.

So, they start with the following organizational and legal steps:

1. Setting up a business is the choice of its form.
2. Registration with the tax service and the Pension Fund (state or non-state).
3. Licensing of the activity of the center of linguistics.

What documents are required for the work of the school of foreign languages? Licensing of the linguistic center

In fact, the license confirms the readiness of the linguistic center to conduct classes at the proper level. This concerns the qualifications of the composition of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

The package of necessary documentation is voluminous.

You must provide:

• founding documentation.
• Papers for the premises (a lease agreement or a document confirming the right to property).
• Application for a license.
• Receipt for payment of state duty.
• Documentation for personnel (diplomas, etc.).
• Information about the availability of special literature.
• Study plan.
• Permits issued by the fire service and sanitary and epidemiological supervision.

Of course, the full list requires clarification from the Ministry of Education.

Note . All copies are notarized. The term for consideration of submitted documents is 60 days. No extension required. For some time now, the period of validity of the license has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for the location of the linguistic center, you need to be guided by several parameters:

1. Convenient transport interchange (proximity to bus stops, metro stations). The client should not experience inconvenience getting to school.
2. Availability of parking spaces (preferably free).
3. It's a good idea to open in one of the central urban areas, but those where the population density is high are also suitable. In this option, the first clients will certainly prefer the evening form of training. This means that the illumination of the territory is also of great importance.
4. It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
5. Office centers with a pass system are considered only if there is a separate entrance.

A few words about the room itself. To accommodate several classes, 100-150 "squares" will be enough.

The main requirements mainly affect the issues of comfort:

• Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
• Good classroom lighting.
• Good microclimate system.
• Equipped bathroom.
• Ability to connect to the Internet.

A relaxation room with the opportunity to drink tea and have a snack will not interfere. Many students will come after a hard day's work.

What is needed to organize the work of a linguistic center: a list of necessary for a foreign language school

A school in which foreign languages ​​are taught is opened after the completion of certain organizational measures. They relate to the equipment of the premises, interior design, recruitment, selection of training methods, promotional activities and the definition of marketing policy. Let's deal with everything in order.

Equipment

It’s easy to guess what to equip the classes with:

1. Tables and chairs.
2. Shelving.
3. Boards (preferably magnetic marker).
4. Computers (one is enough to start).
5. Router.
6. Air conditioning, fan, heating appliances (if necessary).

For greater convenience of students, it is necessary to acquire:

• cooler.
• Microwave.
• Electric kettle.
• Wardrobe for clothes.
• A sofa for those waiting to enroll in the course.

Do not forget about the reception. This is special workplace. It requires a special furniture set and computer equipment.

Interior design

A full-fledged language school needs a corporate identity, a memorable name and logo. Based on their own image, the interior is designed. Of course, this is a job for design professionals.

1. A mixture of styles (modern and canonical) is acceptable.
2. Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with levels A, B, C. These levels are accepted in the European system in relation to the study of foreign languages.
3. welcome natural materials for furniture and wall cladding.
4. On the walls are canvases with various images or statements in the language being studied.
5. The abundance of bright colors is excluded, mainly pastel shades are used.

It is important to create stylish interior conducive to learning.

Inventory

This category includes:

• Sufficient amount of stationery.
• Consumables for office equipment.
• Educational kits (textbooks, manuals, manuals, etc.)
• We'll have to buy a safe for documents.
• Other little things without which it is difficult to work with students.

Personnel and teaching methodology

Employees are selected using special services or on the recommendations of friends.

The staffing of the language school consists of the following specialists:

1. Directors or a general manager.
2. teachers . List of requirements: a diploma of higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the availability of a proven teaching methodology, knowledge in the field of cultural characteristics of foreign countries will not interfere.
3. Administrators . It's better to hire a spirit person for shift work.
4. cleaners . She only has a few working days a week.
5. accountant - Remote work recommended.

There are only three main methods of teaching languages: commutative, project method, training lessons. Which one to give preference to, each business owner chooses independently. As a rule, teachers who already have certain experience in this aspect are engaged in this activity.

Advertising and marketing

• It is better to entrust the creation of a logo and the formation of a brand to a freelancer.
• At first, it is recommended to actively distribute flyers in the area where the school is located. This will be a kind of notification of passers-by about the new educational institution.
• Bonus programs and promotions contribute to the development of the client base. For example, a story about a school in social networks is encouraged with a free lesson, a friend brought to class is given a 10% discount, everyone who wants a free 1st lesson, and so on.
• Without your own website or page in social networks, it is difficult to get promoted. The Internet resources host detailed information about the linguistic center with the schedule of classes, information about recruitment into new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and save on contextual advertising.

Many experts consider word of mouth exposure to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of human rumor. However, first you need to attract students and develop a positive reputation. Only after that, language school graduates will begin to tell their surroundings about a great educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculation of costs and profitability of a linguistic center

Funds needed to solve organizational issues:

Monthly expenses for the salary of employees, including teachers, whose income consists of a salary and interest for the lessons:

Approximate calculation of current monthly expenses:

* Calculations use average data for Russia

635 800 ₽

Minimum starting capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open a language school for the implementation of a range of affordable services in the field of foreign language learning and translation in a city with a population of over 1 million people. The main source of income of the institution is payment for teaching a foreign language.

Language schools provide a range of services for the study of various foreign languages ​​for different levels preparation of students.

Every year the popularity of language schools is growing - people are aware of the advantages of knowing a foreign language and are eager to learn it. Therefore, the linguistic school is a prestigious, sought-after and profitable type of business.

Key business benefits:

relatively small amount of capital investments;

promising direction, annual growth in demand for this species services;

fast payback.

For the implementation of the project, a room with a total area of ​​100 m2 is rented, located in one of the sleeping areas. It is planned to teach seven foreign languages ​​in various programs at the linguistic school.

The target audience is the population of the city aged 16 to 45, families with an average income.

The initial investment is 635,800 rubles. Investment costs are aimed at equipping the office and purchasing material to ensure educational process, the creation of a working capital fund. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project's operation. In accordance with the calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. Upon reaching the targets, the initial investment will pay off after 7 months of work.

2 INDUSTRY AND COMPANY DESCRIPTION

In the modern world, the role of foreign languages ​​is rapidly increasing. This trend is especially noticeable during the crisis, when interest in learning foreign languages ​​increases sharply. Analysts attribute this phenomenon to people's desire to acquire competitive advantages that will increase their value as professionals. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely while traveling abroad, someone is preparing for admission abroad or for the Unified State Examination, and for someone it is becomes a hobby.

Over the past ten years, the attitude towards the study of foreign languages ​​in Russia has changed markedly. First, the demand for this type of service has increased. Secondly, training opportunities have expanded - today the market offers various ways learning foreign languages, and everyone can find the form of education that suits him. Language schools and courses, tutors, online learning, Skype lessons with a teacher, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that it is much easier to travel knowing foreign languages;

98% of respondents said that a second foreign language would help them in their careers;

95% believe that learning a second foreign language will improve mental abilities;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth in the study of foreign languages, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by the international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is attributed to the fact that the standard school program and the university curriculum is inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are varied: 26% consider a foreign language as a career growth factor, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language when planning emigration, 8% - to pass exams at school or university, and 7% - for the international exam TOEFL, IELTS. 4% learn the language so that they can communicate freely while traveling.

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On the Russian market 76% of students choose English, German - 10%, and French - 7%. The remaining 7% are in Japanese, Chinese and other languages. It is worth noting that the study of Asian languages ​​has recently gained popularity.

When asked what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed for trips to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages ​​would like to acquire this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

To date, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that can create the necessary conditions. Table 1 shows the approximate number of language schools and courses in different cities Russia as of the beginning of 2017.

Table 1. The number of language schools and courses in the largest cities of Russia according to 2GIS

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of learning foreign languages ​​is different, depending on the form of education - in a group, individually for one academic hour, or the purchase of everything training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

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Thus, the dynamic development of the market of paid educational services in the segment of foreign languages ​​allows us to talk about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of the language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for learning, as well as what audience of the courses is expected - preschool children, high school students, students or adult working people. The development of educational programs, the range of services provided, the planned sales volumes, and the organization of the educational process depend on this.

The most requested language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for the linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract customers, since the competition in the field of teaching foreign languages ​​is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study suitable for him at your school:

express fluency training colloquial speech;

English for children;

preparation for exams USE, TOEFL, IELTS;

intensive teaching of a foreign language;

group and individual lessons;

specialized business English courses;

family education (with the possibility of drawing up a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff composition, etc.

This project involves the opening of a language school offering the following types of educational services:

General curriculum for English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes spoken language and grammar base. For the English language, the choice of a program is assumed depending on the level of knowledge - initial, basic, advanced;

The intensive (accelerated) English language training program includes three levels - elementary, basic, advanced;

Preparation for exams USE, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparing students for passing the OGE and the Unified State Examination. The presence of group and individual courses is expected;

Spoken English. The course is focused on expanding vocabulary and live communication practice;

Business English. The course includes the study of grammar, the expansion of vocabulary, the study of specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Education is built on the alternation of educational activities and various games, which allows students to effectively learn the material.

Translation services - written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese and vice versa. Translation in progress various kinds documentation, advertising and other texts.

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In accordance with the specified list of services, the required office space is determined, the staff is formed, the class schedule is drawn up and the marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the population of the city aged 16 to 45 years, families with an average income.

Corporate identity, a catchy name and logo are of great importance for a language school, therefore, before launching a project, it is recommended to work on naming and creating an image. The help of naming specialists will cost an average of 6,000 rubles - the cost includes the development of a brand, logo, name.

The location of the language school also plays an important role - it is necessary that students have easy access to the school. It is advisable to choose an office in a passable place, on a crowded street. Placing a school in a residential area will become a competitive advantage, since the proximity of the school to home for some consumers is a determining criterion when choosing.

Near the school it is necessary to place a sign indicating the location of the language school. Coordination, production and installation of an advertising sign will cost about 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. For this, it is envisaged: distribution of promotional leaflets, posting ads in the elevator. The budget for this type of advertising will be about 10,000 rubles. In order to form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on social networks, the “bring a friend - get a discount” promotion, etc.

You must also create a group or profile on popular social networks. The content of the group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information- these can be fascinating videos in a foreign language, interesting facts about the languages ​​of the world, useful infographics, etc. Marketers note that the provision of useful and, most importantly, free information by the company increases the degree of loyalty of potential customers. Through social networks, it is convenient to carry out various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the reputation of the school, but also simplify the process of informing about the services. On the site, users will be able to read the description of each course, see the class schedule, see prices, take a test to determine the level of preparation, find out the contacts and location of the school, get acquainted with the teaching staff. Creation and promotion of the site will be approximately 50,000 rubles.

It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result. However, it should be understood that for a language school, as for any service sector, word of mouth is the most effective way of advertising. That's why the best advertisement for your language school - qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration with state bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming the passage of a particular language course. To issue a state-recognised document on completion of studies, you must obtain a license from the local department of the Ministry of Education. Most simple option is the organization of a language school with individual teaching activities - in this case a license is not needed, but there will be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
• Additional education for children and adults, other, not included in other groups
• Activities for translation and interpretation.
• Location and choice of office. Good location means close proximity to educational institutions, shopping centers, crowded streets. It is desirable to have free parking and convenient transport interchange. Also, when choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics. The optimal size of the room for a language school is from 100 m2 - this area is enough for two classes and a reception room with a reception. If it is intended to provide individual training services, it is recommended to provide a small room for this.

For the implementation of this project, it is planned to rent an office with an area of ​​100 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English classes, where classes will be held daily. The second room will be used for classes in other languages. This division will allow you to correctly design the space and facilitate the scheduling of classes.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. You can search for employees in the following ways: on specialized sites; collecting information through acquaintances; monitoring of teachers of general education and private schools with a subsequent job offer.

The composition of teachers determines the schedule of the language school. It is assumed that the work schedule will be from 10:00 to 20:00 seven days a week, since the availability of weekend groups will allow serving large quantity clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge gained during the course. Recruitment in groups is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large groups of 8-16 people. An even number of students in a group is recommended, since in the process of training it is often necessary to divide the group into pairs to complete tasks, which increases the effectiveness of such training.

Table 2 shows the sales plan and revenue calculation for the first year of the language school. The implementation plan is drawn up taking into account the mode of operation, the number of courses implemented and their duration. For example, an intensive English course takes 72 academic hours, and a general course takes 144 hours.

Table 2. Implementation plan for the first year of the language school

6 ORGANIZATIONAL PLAN

For the functioning of the language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and the impression of the school as a whole depend on their professionalism and sociability. Based on the implementation plan drawn up, the language school needs to hire 2 teachers for English and 1 teacher for each of the other foreign languages. Thus, the teaching staff will be formed from 8 specialists.

When choosing teachers, the following requirements must be met: higher education(preferably linguistic), excellent knowledge of spoken and written language, work experience of at least two years, the presence of a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. The cleaning lady and the accountant are expected to be part-time.

A head of school is also needed, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will amount to 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Staff of the language school

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of furniture, technical equipment of the office and the purchase of educational material. Approximately 54% of the initial investment is for office furniture and equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in table 5. Of these, almost 70% of the costs are wages employees. Depreciation is charged on a straight-line basis over 5 years. The monthly costs also need to include the cost of updating methodological material because it is an important element of the learning process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The volume of planned revenue is 660416 rubles per month. It is planned to reach the planned indicator for the fourth month of the school's work.

8 PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year - 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Opening a language school comes with the following external risks:

high competition in the current market of paid educational services. Price monitoring, well-thought-out pricing and advertising policy, determination and implementation of one's competitive advantages will help to reduce this risk;

an increase in the cost of rent, which will lead to an increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

risks under contracts with suppliers teaching materials. It is possible to reduce this risk if the requirements of the Civil Code of the Russian Federation and other legislative acts are observed when concluding contracts, the choice of reliable suppliers, the determination of the amount and procedure for compensation by the supplier of the damage caused;

seasonality of the business, which reduces the demand for educational services during the summer months. It is possible to mitigate the risk when developing a marketing strategy, an effective advertising policy that involves holding promotions and bonuses.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

shortage of qualified specialists. This risk can be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees for interviews, cooperation with universities that train translators and foreign language teachers;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the institution's customers and taking corrective measures.

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