Open a playroom for children. Business plan for opening a children's playroom

Nursery rooms have become a godsend for young parents who need to periodically spend time away from their little ones, for example, shopping or attending various events. And if earlier such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have become a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have a large start-up capital and special knowledge. It cannot be called highly profitable, but it can bring a stable income and has certain development prospects. In this article, we will look at children's game room as a business, and tell you what it takes to organize it.

How to open a playroom for children

A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not the organization of educational or educational process Therefore, licenses for these types of activities do not need to be obtained. The main task that needs to be solved is the organization of a safe and interesting pastime for children during the period of their separation from their parents.

A children's playroom is a low-budget and easy-to-organize business. To start such a project, you will need:

• premises (recommended area from 40 sq. m.);
• bright design;
• equipment;
• children's furniture;
• kits for creativity and stationery;
• 2-3 employees.

If your goal is to make an entertainment facility, then you can also locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a game room will be somewhat different: you will need to take care of creating a waiting area for adults, conduct a full-fledged advertising campaign to attract customers, and work on the range of services offered. You can organize various show programs, offer small visitors face painting (drawing a picture on the face with paints), hold moving and role-playing games etc.

What you need to pay special attention to

The business idea of ​​opening a children's room will only be profitable if you manage to create a positive image for your business. A person does not worry about anything else as much as about the safety, health and good mood of his child. Therefore, in order for your customers to be satisfied, it is necessary to develop a set of rules for visiting the game room.

According to the experience of companies already operating and successfully developing in this direction, the main conditions for finding a child in a nursery should be:

• age from 1 to 10 years, while babies under the age of three must be under the supervision of one of the parents;
• filling out a questionnaire by parents indicating basic information about the baby;
• the absence of allergic or infectious diseases in the child (children with obvious signs of a cold or viral diseases you should not be allowed to visit the room, as healthy babies may become infected, and you will be blamed for this);
• compliance with the safety requirements for the use of gaming equipment;
• a ban on the use by children on the territory of the playroom of sharp, piercing objects that can cause harm to health through negligence (for example, toys with metal parts, etc.);
• compliance with basic sanitary standards - you must take off your outerwear and shoes at the entrance, do not bring food and drinks with you.

Important! When a child is left in the playroom, be sure to discuss with adult escorts or also write in the questionnaire who has the right to pick him up.

Preparing the premises and setting up the business

In addition to the fact that the room for opening a children's room must have the indicated quadrature, it must be bright, warm and well-appointed. When preparing a children's room for opening, it is recommended to be guided by SanPiN 2.4.1.2660-10, developed for preschool organizations. To be more precise, those requirements that are provided for enterprises providing childcare and childcare services that are not related to education, and without the organization of sleep and nutrition.

To get started, you will need to register your activity with the tax office. To do this, read how to without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain the status of an individual entrepreneur, you need to prepare a number of documents (see), including an application for registration of the established form. This application should indicate the codes of the types of economic activity in which you will be engaged. In our case, we can choose the following:

• 88.91 Provision of day care services for children;
• 93.29 "Other entertainment and entertainment activities".

Simultaneously with registration, it is recommended to choose the appropriate tax regime. For such an enterprise, a simplified system (USN) or (UTII) is suitable. The possibility and conditions for the application of a particular special regime must be clarified in the local tax authority as such matters are governed by territorial law. The next thing to do to open a children's room is to select and purchase equipment and play equipment.

Approaching the issue of equipping a room for children's leisure, it should be understood that the main principle when choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.

What equipment for the nursery do you need? In the following table, we have presented the most popular items and approximate retail prices:

In addition to equipment, you will also need to purchase toys for children of various age categories: constructors, cars, dolls, balls, etc.

The following furniture is required:

• wardrobes and shelves for shoes;
• children's tables and chairs;
• benches;
• staff furniture.

Important! Be sure to prepare a first aid kit for first aid. medical care child in case of need.

The list is completed with stationery and kits for children's creativity. In total, about 400,000 rubles will be spent on the purchase of equipment, furniture, toys and everything necessary.

Staff

In order to look after children, it is not necessary to have a pedagogical education, but its presence will be a plus in the selection of candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on how many children the playroom will be designed for and on the work schedule.

Possible profit

To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.

The amount of start-up capital starts on average from 500,000 rubles. This amount includes the cost of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Operating expenses will consist of rent, wages, taxes and utility bills.

As far as income is concerned, average cost game room services is 200 rubles. for 1 hour (for one child). According to the reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles a day. depending on the day of the week, the season of the year, and on how many children the room is designed for at the same time.

If the average daily revenue is at the level of 4,000 rubles, then the company will bring about 120,000 rubles a month, of which about 45,000 rubles will fall on the net profit. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for the services of children's rooms is usually stable, but in summer time(holiday season) there is still some decline.

It is considered profitable today. By opening your own store selling goods in this category, you can make good money even in times of crisis.

Efficiency can be increased by expanding activities, providing additional services (photo shoots, organizing holidays, etc.), as well as an advertising company. For example, the Internet will be a great way to promote. Advertising on sites dedicated to children and motherhood, promotion on social networks, distribution of coupons through the Internet - all these measures usually lead to a good result. As one of the investment options, we recommend that you consider, which will be discussed later.

Game room based on the franchising model

Franchising in the field of children's entertainment is quite wide, you can find an offer for every taste: from creative zones to robotics clubs. The children's playroom franchise is interesting in that it involves the use of completely ready-made solutions:

• the franchisor carries out branding of your enterprise and you start working under the auspices of a well-known company;
• you get the opportunity to purchase equipment and everything necessary materials on the favorable conditions under franchisor contracts;
• the partner provides support in the design and decoration of the room, teaches you their work standards, etc.

The cost of such transactions will differ depending on which format of activity you prefer. So, the franchise of the children's playroom "Smeshariki" from the company "Marmalade Media" will cost 150,000 rubles. (lump contribution) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: the area of ​​\u200b\u200bthe premises is from 200 sq. m, the amount of initial investment from 1 million rubles. The stated payback period is 24 months.

Online publications offer many ways to enter the entertainment industry. With the help of an expert from the largest B2B player in the entertainment industry in Russia, the manager of the Avira group of companies, Alexei Zagumennov, Business with a Mind magazine tells how to open a game room and achieve its payback in just 6 months.

Today, the entertainment industry is one of the fastest growing industries in the world. The market is growing every year: in 2016 alone, the total production and sales of gaming equipment increased by 43%. Popularity is due to three reasons. Firstly, the gaming equipment is adjusted to each customer. In other words, if you need a labyrinth in the form of a seven-meter boa constrictor that swallowed an elephant in the form of a perpendicularly twisted symbol of Russian cinema, you are guaranteed to get it. Proven manufacturers of gaming and entertainment equipment are ready to fulfill any whim of the client, because if the client orders a non-unique project for himself, he will go bankrupt.

The second reason for the popularity, oddly enough, is the national tension. People began to work more and earn less, they want entertainment because the news and minds are full of negativity, they want quick and inexpensive entertainment for their children and, preferably, with their minimum participation. The game room in the restaurant is the most suitable option here.

Finally, thirdly, “business on children” is one of the fastest paying off types of entrepreneurial activity. Thanks to this, today manufacturers offer great amount formats for organizing gaming zones, ranging from a modest "children's corner" in the nearest bank branch to a full-fledged amusement park, such as "Veselkino" in the Barnaul shopping center "Galaktika". And between the crumbs and the giants, there is a countless string of intermediate options, among which there was a place for mobile trampolines, bouncy castles on trailers, ninja quests, record high slides and much more.

The combination of such factors makes the opening of an entertainment zone attractive for private entrepreneurship. The format will also depend on the amount of investment. You can open a small game room for 30 square meters, you can - an entertainment center of 100 square meters, or you can even run your own amusement park. According to the ratio of costs and payback periods, the most optimal is an entertainment center with an area of ​​​​100 square meters. Alexey Zagumennov

Where to open an entertainment center

To understand whether a particular place is suitable for placing an entertainment site, you can play the P.U.S.K. game with yourself. The rules are simple. Put a piece of paper on the corner of the table - it will be a symbol of your business in a particular place. Make a fist, ask yourself a question, and if the answer is yes, extend one finger. The questions are simple:

• Patency?
• Uniqueness?
• Neighbours?
• "Hooks"?

The passability indicator determines how many random passers-by will become customers of the institution that has opened here. You can even do without exact numbers - the main thing to understand is that every day there are people from all over the city.

The issue of uniqueness concerns the site itself. How profitable does the project look compared to competitors? Is there something in it that children - the main contingent of the entertainment center - will not find on other sites? If the uniqueness is close to one hundred percent, with competent pricing policy you don’t even have to be afraid to open across the road from a competitor with the same area center.

Properly selected neighbors are a guarantee of regular workload of the project. Do not believe someone who says that an entertainment center should be opened next to a school or kindergarten. Children run to these institutions on schedule and without money for entertainment in their pockets. But a cafe or restaurant is an ideal partner. After all, while the children are having fun, their parents can sit quietly over a cup of coffee. Hairdresser, beauty salon or gym? Perfect! Lingerie shop? Risky but attractive. But a tattoo parlor or a hookah bar, most likely, will annoy parents, which means that they will not leave their children in the entertainment center next door.

"Hooks" are additional services or offers that can stop a child or his parents. Such hooks include, for example, drawing courses, from which you can’t pick up a child without a finished drawing, or attractions for parents. Recently, classic children's play mazes have begun to give way in popularity to the so-called mix projects - entertainment centers where a playground is adjacent to a sports track or a ninja quest for those who are older.

Obviously, one finger cannot lift a sheet of paper. Two is almost impossible, three is already possible. How many fingers you straighten, your business will be so successful. Please note that it will be possible to pay back the project in six months only if your piece of paper lies on all four fingers. Alexey Zagumennov

How to fill the entertainment center

A children's entertainment center should be bright, inviting - and suitable for the most different ages including junior preschool and teenage. This requires the manufacturer to make the product unique and individual approach to every client. When choosing equipment, this filter helps to save a lot of time: if the manufacturer already offers ready-made version, which means that it is better not to mess with its "uniqueness".

Play equipment is the main expense for starting a children's entertainment center project. The minimum recommended set here looks like this:

• game labyrinth for outdoor collective games
• dry pool for those who like a quieter activity
• fiberglass slides (safe material, unlike conventional plastic)
• soft module constructors
• frameless furniture with toys for kids

The rest depends on the chosen theme of the entertainment center. For example, the theme of the jungle is suitable for a palm carousel or a tropical volcano-climbing wall, and for the theme of a pirate ship, an air gun.

I think it would be superfluous to say that you should not trust dealers. The children's entertainment center is an object of close attention of supervisory and regulatory authorities, which means that absolutely all equipment must have the appropriate quality and compliance certificates and passports. Unlike manufacturers, resellers often neglect the accompanying documents. Alexey Zagumennov

How to talk about the entertainment center

Do not believe in the effectiveness of word of mouth. Do not believe in the desire of parents to go with a child from the other side of the city to your entertainment center. Do not believe that, having invested 2 million rubles in advertising on local radio and television, you will skim the cream for the rest of your life. Believe in targeted advertising.

Modern research shows that in the era of an abundance of information, news feeds and the ubiquity of the Internet in the smartphones of the target audience of any project, it is more important to constantly see the brand than to learn something loud about it one-time.

Whom to hire in the entertainment center

One of the most frequently asked questions is about the staff for the children's entertainment center. On the one hand, a novice entrepreneur must include the amount of salaries and taxes in the planned expenses. On the other hand, many positions in the children's entertainment center can be successfully combined.

Who exactly should be hired? The administrator of the hall, responsible for the premises and sale of tickets, and the so-called "nanny" - a junior employee who is constantly among the children and controls the safety in the playing area. Everything else, including the accountant, is optional and depends only on the abilities of the owner of the entertainment center.

Some entrepreneurs do an excellent job of playing the role of an entire accounting department, an equipment adjuster, an animator. There was a case when an entrepreneur receiving 300,000 rubles of net profit per month went out to his site in the evenings with a mop and a bucket in his hand - working as a cleaner helped him relax and, of course, save on the salary of an additional employee.

The salary of an employee of a children's entertainment center is the most painful issue for an entrepreneur. The amount depends on the region, and on the city, and on the functionality. At the same time, specialists of different quality can perform the same functions. For example, only teachers can teach at a children's center, and the very fact of teaching will require a license for educational services from the owner of this institution.

The cause of our worldly anxieties is rather our attachments than our inherent needs. Do not look at neighbors and colleagues in the shop, but hire only the staff that will provide you quality work with kids. Alexey Zagumennov

Video case of the opening of the children's center in Barnaul

What is important to pay attention to before starting a project

It is important not to overprice. Today at weekdays it is not recommended to set a price of more than 150 rubles for one child. On weekends, the cost of visiting the gaming complex can be 30% higher.

The main source of income for the children's entertainment center is not random passers-by, but birthday people."Children's corporate parties" usually ensure the workload of the gaming complex both on weekends and on weekdays, and the average market cost of such a service is about 1,500 rubles per hour.

Do not be afraid to offer children and their parents something that no one else has offered. Each new children's entertainment center is an important social phenomenon in the life of any region, city, even microdistrict. Do not skip the little things, and six months for payback will become easier for you than saying: “Let's go!”. Alexey Zagumennov

The approximate project budget for the first month is as follows:

Conclusion

As already mentioned, a children's entertainment center is one of the fastest types of net income. However, it is important to understand that the entertainment industry is a permanent Las Vegas with its lights, sparkles and daily premieres. Each season, the center needs to be updated with at least new decorations, posters or illustrations on the walls. Every month, the center will have to conduct special marketing promotions, attracting new visitors and maintaining relationships with existing ones. Every day you will need to conquer new heights, and not every entrepreneur is ready to really work. Of course, it is more profitable for someone to open an institution that does not require effort and gives a modest profit with the hope of paying off in ten or twenty years. But if the thirst for activity in you is combined with the desire to create something new, fun and profitable, then the entertainment industry is your way.

In this material:

It is worth drawing up a business plan for a children's playroom and starting a successful business as an entrepreneur in order to make a solid profit. Today, this problem of organizing children's leisure is very relevant. This service is a promising idea for a profitable stable business.

Business activity concept

A children's play complex is a place where kids and teenagers spend their leisure time. The opening of such complexes in a cinema, a large supermarket or a cafe to leave your baby here for a while has become a real salvation for many parents if they need to leave. In a specially equipped comfortable room, kids and teenagers can have fun under the supervision of adults.

This business is stable. Only in the summer season does the demand for this service fall, as the main flow of customers leaves the city. Parents willingly leave their kids in the playroom while shopping. How to open a children's playroom to become a successful entrepreneur? The profitability of a business increases when the range of services expands. You can invite animators to spend birthdays and holidays in the entertainment center.

The benefits of such a business:

• the services of such children's play complexes are affordable for any parent;
• for the implementation of this business project a significant start-up capital not required;
• there are no problems with suppliers, accounts payable and receivable;
• specialized knowledge is not required to provide such a demanded service;
• the business is fast-paying;
• even during the economic crisis, the demand for this popular service does not decrease.

Business cons are minimal. On the initial stage it will be very difficult for a newcomer with zero reputation, since solid competition arises due to high demand.

Business preparation stage

To start the project launch, it is necessary to assess the demand for the service and analyze the competition in this segment. Today, this niche in the field of children's entertainment has not been fully mastered. The current situation in this market segment needs to be carefully studied in order for your investment in the entertainment business to turn into income.

Legal aspects of business:

1. AT legal order you need to register your business. You can found entity, create an LLC or register as an individual entrepreneur in the field of entertainment and entertainment activities. The preferential tax scheme, in which 6% of profits are deducted to the state treasury, is the most profitable.
2. A solid documentary base should be at the heart of your business. Authorized bodies have the right to conduct scheduled or unscheduled inspections. Such activities do not require licensing.
3. Before the full functioning of your entertainment business, it is important to obtain a package of necessary permits and documents in a timely manner. SanPiN 2.4.1.3049-13 contains regulatory requirements for preschool organizations that must be met.
4. There are no special requirements for the level of education and qualifications of employees. Each employee of your entertainment center must have a medical book.
5. After your request in writing, specialists from the territorial department of Rospotrebnadzor, the fire inspectorate, inspect the premises in order to issue permits or recommendations to the entrepreneur. An extremely important question fire safety.

Renting a room is a crucial moment:

1. The good location of the entertainment center is the main thing. Typically, such complexes are created at large shopping centers, the minimum area of ​​\u200b\u200bwhich should be about 30 m².
2. A lease agreement must be signed. Inner space must comply with the regulatory requirements of fire safety and Rospotrebnadzor. The bathroom must be located near the game room. In order for parents to be able to watch their children, partitions are either interior walls can be made from transparent material.
3. The room needs natural air circulation, there must be enough space for play equipment, so high ceilings are needed. There should be no drafts in the playroom. Ventilation and good lighting are required.
4. The production of children's play complexes can be ordered by specialists. There are certain requirements for the placement of gaming equipment. Within the framework of the national GOST R system in without fail certificates of conformity for the equipment of the play area for children must be obtained. Security is a basic requirement for your center's play equipment.

Starting a business

Need a business plan for a children's playroom.

You can choose the direction of business:

1. A very large audience from teenagers to toddlers can be covered by a game club. When arranging such a room, it is necessary to allocate several separate zones for children of different ages.
2. Children's corner in the form of a hairdresser or beauty salon. The target audience of such a game room will be girls who are interested in this type of leisure.
3. A children's playroom equipped with slides, labyrinths, a dry pool with balls, soft modules, cubes, ladders, and many different toys for boys and girls. This is the most profitable option children's corner, which is located in a large mall.

Playground staff

Recruitment should be taken seriously. The best option will hire 2 employees. Students or seniors can look after the kids in the playroom. They must be able to communicate with children and be responsible.

Calculation of business profitability

To start this entrepreneurial activity, start-up capital is required, so it will not work to open a game room from scratch. For 180-200 thousand rubles, you can buy 1 maze, designed for 20 kids. It can be placed in small room area of ​​30 m². Up to 70 children can be invited to a room of 60 m² at the same time, where an attraction is installed, the price of which is 1 million rubles. Monthly expenses for wages and maintenance of the room in the first case will amount to about 50 thousand rubles, in the second - about 100 thousand rubles. The payback period in both cases will be about six months.

This business activity related to the provision of services for children is very profitable.

All obstacles can be successfully overcome if the implementation of a business idea for entertaining kids is approached competently.

The children's playroom will become very profitable.

	Investments: from 210,000 rubles. Educational institution "Bilingual Kindergarten"under the brand name MILC (Moscow Innovative Language Center) is one of the structures of the Moscow Innovative Linguistic Center. The premium class kindergarten is a platform of the Research Center, which develops and improves educational and developmental programs for children. The bilingual kindergarten works with children on the basis a unique educational program aimed not only at the transfer of…
	Investments: from 1,500,000 rubles. Children's club "Umnichka" is a modern center for the development of the child. Our club provides unlimited opportunities for self-realization and comprehensive disclosure of the personality of the baby. Developing child Center built according to a fundamentally different scheme than other children's clubs. When you bring your little ones to our kids club, you can be sure that they will take care not only of revealing their mental and creative…
	Investments: Investments 28 000 000 - 50 000 000 ₽ Zamania is a family active recreation park. It combines a number of active game elements in one concept: trampoline zones, labyrinths, colorful nets, a rope park, a bungee ride, trolls, a football field, a sandbox, tubing and a specially designated area for kids, rooms for birthdays and master classes, a family cafe, etc. Zamania is… Adventures in any weather The most unusual and interesting…
	Investments: Investments 3 000 000 - 3 500 000 ₽ International Language School is Language school English, French, German, Spanish, Italian and Chinese with deep systematized education, where there is a program for each age and level. Also, ILS is a network of children's clubs for early learning of children. foreign languages(from 2 years). ILS is an opportunity for franchisees to become a training and…
	Investments: Investments 190,000 - 250,000 ₽ LilyFoot is an all-Russian network of children's football schools. Lilifoot not only teaches children great sports game, but also develops in them such important qualities as endurance, purposefulness, and the ability to act in a team. With us, your child will be able to join the sport much earlier than in any other sections or specialized structures: as early as 3-4 years old, he can…
	Investments: Investments 1 200 000 - 2 000 000 ₽ The art studio and cafe "Gryadki-Pryatki" is a non-standard platform for creative experiments, where you can attend interesting courses, seminars and master classes. In our studio you can celebrate a child's birthday. We will help organize your holiday at the highest level: we will develop an idea and write a script, make a menu and make decorations, and also prepare entertainment program for kids and parents...
	Investments: Investments 1 700 000 - 4 000 000 ₽ Ballet from 2 years old is an innovative product on the market educational services. 20 own branches in Moscow and Moscow region. The only school in the world with a professional ballet floor - a shock-absorbing system that reduces the load on the joints and ligaments, designed for children's weight. Today, the number of people who want to study ballet exceeds the number of places in the branches of the Ballet from 2 years old chain.…
	Investments: Investments 250,000 - 1,000,000 ₽ Algorithmika is the largest programming school in Russia for children aged 5 to 12 (in terms of the number of students and branches). Now the school has a total of 10,000 children. The school is represented in 40 cities of Russia and 6 countries: Australia, Poland, Cyprus, Israel, Azerbaijan, Kazakhstan. In Azerbaijan, Algoritmika launched a huge project with the Ministry of Education of Azerbaijan to introduce a new…	Investments: International Lyceum "Renaissance" has been carrying out educational activities since 1993. International Level Education - Teaching Children fine arts and design. Author's programs, textbooks, methodological developments, recommendations for parents - everything is thought out in detail for 13 years of study. We are unique! Our distinctive feature is a development both in the field of organizing business processes, and a unique educational and methodological complex, including ...
	Investments: Investments from 590,000 rubles. The EFF company began its activities in the sale of costume jewelry as a wholesale company. The success of work in this direction made it possible to change the emphasis in development towards a transition to retail. The EFF trademark was developed and registered in 2010. In the same year, according to the accepted concept, the first retail stores were opened in Moscow. Participation in the Buy brand-2010 exhibition…
	Investments: Investments 25,000,000 - 40,000,000 rubles. opening idea children's project, different from template entertaining and scientific centers, came to its founders - Alexey and Elena Tikhonov in 2012. The main concept of the project was the creation of a unique play space, where any child has every opportunity for creation, creativity, fantasy, and the realization of his dreams. The task of employees is to monitor and support, create comfortable and safe conditions…

Many people seeking to discover own business don't know where to start. Some have difficulty finding an idea, while others have difficulty implementing it.

One of the simple and not too expensive ideas is to open a children's playroom.

Market and competitor analysis

Business related to children this moment is one of the most dynamic and profitable, since all parents are interested in, on the one hand, comprehensively developing the child, and on the other hand, making his life more diverse, fun and interesting.

That is why it is possible to allocate enough a large number of potential competitors:

• Family entertainment centers that provide a large number of services - from a cinema to slot machines. Their main advantage is a wide range of services aimed at different age categories. On the other hand, prices in such institutions are usually quite high, and children cannot be there without parental supervision. The same group includes cinemas, amusement parks, bowling, etc.
• Private kindergartens and development centers - are educational institutions with small groups in which you can leave the child for a certain amount of time. The advantage is that qualified specialists are engaged with children, and they can be left for the whole day. However, parents are more likely to do things on weekends, when such organizations do not work.
• Museums hosting workshops – some museums are becoming child-friendly even without the presence of parents. They organize excursions, special lessons, allowing children to learn something new. Their main disadvantage is that the family will have to spend extra time on the road to the institution, then on the return to the store or another place, and after that - on the next trip for the child.
• Other children's rooms. This category of competitors has the most significant impact on the business being opened, so it is important that there are no such rooms within one shopping center or any other similar place.

Accommodation options

The children's playroom can act as independent business or as an auxiliary part of it (then the visit for children will be free, and the entrepreneur wins by making a profit from the main business). In the latter case, this applies to the following cases of its placement:

• Cinemas.
• Beauty Salons.
• Cafes and restaurants, etc.

In the case of an independent business, game rooms are most often located in shopping centers or shops, as well as in hotels, airports and railway stations.

Such points are becoming more and more popular, as they allow adult customers to have time to buy the necessary goods or receive services. In this case, not only buyers and children benefit (who do not have to go with their parents on uninteresting business), but also those establishments that are located next to the playroom: the more time adults have to shop in the store, the higher their average will be. check.

It is also possible to open a separate children's room, which can be located in a residential area (subject to compliance with the requirements). In this case, it will be an independent business, which is likely to require fewer costs, but much more large quantity efforts to promote and attract customers.

Production plan

When opening such an institution, it is necessary to install high-quality equipment, since it will be used by a large number of children, which can lead to various kinds of breakdowns. Therefore, to ensure durability, it is necessary to choose products made of wood or durable plastic.

In addition, it is important to correctly calculate the amount of furniture and various equipment. To do this, you need to understand the number of potential visitors to the room. Otherwise, a situation may arise between children fighting for some kind of entertainment, which will lead to negative emotions and a loss of desire to come to this playroom again.

Finally, some rules must be observed:

• The room should have good lighting.
• The room must be ventilated.
• Employees need to issue medical books.
• Constant wet cleaning is required.
• Children with signs of infectious diseases cannot be admitted to the room.

In the following video you can see what a similar game complex consists of:

organizational plan

To open such a company, you must do the following:

1. Decide on the concept of the business, roughly calculating the level of costs, profitability, identifying possible locations, etc.
2. To study the legal basis for the organization of such a project - this applies to both the laws of the Russian Federation and local acts that are valid only in the territory where the organization will operate.
3. Prepare Required documents and – the period is from 1 to 2 weeks.
4. Pick up a room - from 3 to 4 weeks.
5. Make repairs to the premises and purchase equipment - from 1 to 2 months.
6. Find the right employees.
7. Organize the work of the institution.
8. Attract your first customers.

To successfully make a profit, it is necessary to change equipment from time to time: on the one hand, this will protect children from dangerous games with broken things, and on the other hand, it will allow those guys who come to you often not to get bored.

Financial plan

The largest costs will be spent on the purchase of equipment - it will cost 200-800 thousand rubles, depending on its quality, quantity and size of the room. In addition, you will have to pay for rent from 30 thousand per month, provided that many landlords require payment for several months in advance.

From the staff will be required administrator with a salary of 25 thousand rubles a month, as well as 1 or 2 child care professionals (wage from 30 thousand in case of full-time work). Most often, it is not necessary to pay for cleaning services, since shopping centers have specially hired staff.

In addition, the entrepreneur will face the following expenses:

• Repair and design of the premises - from 100-150 thousand rubles.
• Registration of the necessary documentation and permits - 15-20 thousand rubles.
• Advertising expenses - from 7-8 thousand rubles per month, etc.

For a stable profit and payback within 9-12 months, it is necessary to set the average price of a visit in the region of 100-200 rubles per hour of stay.

On condition start-up costs in the region of 1 million rubles and the average number of small clients from 50 people per day after reaching payback profit will be 170-250 thousand rubles per month.

Marketing plan and advertising

When opening, it is important to consider that best to start in autumn, since in the summer most children will spend time on the playground (many shopping centers and shops build similar facilities and provide children with the opportunity to play for free).

Additionally, you can hold entertainment events for children or for the family as a whole free of charge - this will attract more customers.

In order to increase the flow of visitors, first of all, you need to come up with an interesting, sonorous name, a beautiful logo and a bright sign. In addition, you should print business cards or flyers and distribute them near the place where the game room is located.

It would be a good idea to create a group in social network, in which various kinds of drawings can be held. For example, an important source of income is the holding of children's parties. Accordingly, in one of the drawings, the prize may be a free organization of an event for children.

Risk Analysis

The main risks are related with the wrong location: in particular, this may apply to the situation of placement in a shopping center where there are several direct and indirect competitors, as well as the case when the room is located in an impassable place.

In the case of focusing on a very narrow target audience (for example, children aged 5-6 years), the entrepreneur runs the risk of seriously reducing the profitability of the project and increasing the payback period.

Therefore, it is very important to purchase equipment and zone the space in such a way that the stay in the room is interesting for both very young children and older children.

Thus, if there is a competent approach to organizing a children's playroom, you can quickly recoup the costs and begin to receive a high level of profit. This business is not too complicated in terms of organization and is accessible to many people. One of the main conditions for success is the presence of love for children and the desire to develop in this area.

Children's playrooms - step-by-step instruction of 6 stages + a list of the most cost-effective areas for game rooms.

Capital investments: from 300,000 rubles.
Payback: in 7-9 months

Businessmen know that one of the most profitable business areas is entertainment for children.

The most popular among them are photo shoots, holidays, as well as playrooms for children.

The latter can be placed anywhere: from shopping malls to airports.

The most important thing in this business is never to install cheap equipment so as not to harm the health of children, and also not to save on toys so that little visitors always have something to play with.

We will deal with the rest of the details of organizing a business further.

How to start a game room business?

In order for the game room to become a full-fledged business that brings considerable income, you need to go through the following stages of preparation:

1. Register as an entrepreneur.
2. Study the regulatory framework in the region.
3. Familiarize yourself with federal regulations regarding children's play equipment.
4. To study the laws that relate to liability for harming the health of babies.
5. Familiarize yourself with fire safety requirements.
6. Issue medical books to staff.

1. Paperwork.

For a game room, you need to go through the following steps so that the business is completely legal:

• registration as an individual entrepreneur or legal entity (the first option is still recommended, because in this situation the individual entrepreneur has some bonuses);
• select the OKVED code - as a rule, 92.7;
• registration in pension and off-budget funds;
• purchase of a cash register and equipment, which is selected according to the requirements of Rospotrebnadzor and the fire safety inspection;
• but no additional licensing is required.

2. Market analysis.

If there are already similar playgrounds where you plan to do business, you can visit them in working time, as a client, analyze their shortcomings and draw on the experience of competitors.

An effective way to test the profitability of this area is questionnaires for parents - by conducting a couple of surveys in a certain area, you can find out if there are many children there and how often they play in public places.

To ensure that the investment is not in vain, such a type of business as a playroom for children must be carefully studied.

To begin with, you should conduct a survey of parents and residents of a particular area where the opening of the site is planned.

Then you should find out which age group prefers which games.

3. Equipment for a children's playroom.

For each area, specific equipment is offered.

Production and installation of a standard complex takes 2-3 weeks.

To make all the details of a playroom in a certain thematic style, for example, based on a cartoon, it will take from 5 weeks.

The target audience is only children - therefore, the safety of the equipment must be thought first of all.

Game labyrinths with different obstacles for all ages are in great demand.

It's durable metal structure on 2-4 floors, equipped with a variety of game and educational elements.

The choice of equipment for filling the game labyrinth is huge, among them are:

• slide with a dry pool;
• trampoline;
• slide with a turn or double;
• obstacle strips with hanging, protruding and rotating soft elements;
• braided tunnels.

In addition to game labyrinths, you should take care of areas for a relaxing pastime, where you can draw or play with interactive panels.

Such equipment does not take up much space, but requires constant availability. consumable(paper and stationery).

4. Rules of conduct for visitors.

To date, there are no official requirements regarding the organization of a children's playroom.

However, there are regulations to regulate the work of children's institutions.

The most important requirements are:

• If a child has noticed colds, do not let him into the territory of the playroom.
• A child can spend no more than 4 hours in the playroom.
• Children under 3 years of age must be supervised by their parents.
• If a child misbehaves, parents should pick him up after warning the playroom employee.
• Children can only be in the playroom interchangeable shoes, and in labyrinths - without shoes.

These are not definitive rules for visiting the game room, they may vary depending on what equipment is used and how much space it occupies.

Where can children's playrooms be opened?

Where the playroom for children will be located will affect the amount of regular income.

Therefore, you should carefully consider all possible options in advance.

The most profitable places are where there are many children who are potential customers.

Of the most profitable and visited areas, it is worth highlighting:

• shops specializing in the sale of children's goods;
• sleeping areas where there are few playgrounds;
• shopping centers.

Not all shopping centers can be reached high level attendance if they are located in a remote area or offer a poor range of goods.

The largest flow of customers is observed near branded retailers.

Here, people spend a lot of time thinking about what things to buy, and children do not like to wait long while their parents choose for a long time.

On weekends, traffic in a shopping center can be up to 100 people a day, on weekdays it is half as much - 30-40.

If you want your room to accommodate more than 10 visitors, you should choose a room from 20 sq. meters.

Which state requires a playroom for kids?

Still in the process, you need to start looking for staff.

All employees must keep order and cleanliness, prevent damage to property and not hide proceeds.

If the applicant inspires confidence, has a wealth of experience working with kids in his resume, you can offer him a vacancy.

You can hire the following applicants:

• students;
• housewife moms;
• young pensioners.

A big advantage is the presence of pedagogical education.

In the state, not counting the head, 1-3 people can work in shifts, provided that the game room does not occupy a large area.

If desired, animators can be invited to the game room who will entertain and play with children so that they do not get bored.

In addition to the basic salary, employees can receive a certain percentage of the total revenue - 2-5%.

Thus, the employee is motivated to earn more money and will offer additional services to parents.

To clean the premises, you can invite an employee from a cleaning company on an hourly basis - this allows you to save some money.

How much does it cost to open a children's playroom?

It is noteworthy that one-time capital investments are enough for such a business.

Further costs are associated only with promotion and advertising, as well as repair work playground.

For example, the costs for opening a children's playroom with an area of ​​40 sq.m are given:

An example of how you can equip a children's playroom is presented in the video:

How quickly do playrooms for children pay off?

The income from a children's room can be different and depend on the number of visitors, as well as demand.

After all, it is known that in the summer season there are much more children in open areas and streets.

In addition to the main service (placement of children in rooms), you can offer many additional services that double the revenue.

For example, the organization of children's carnivals, holidays and birthdays.

For such events, you need to develop invitations, scenarios and menus - this can be done both independently and ordered from event agencies.

The tastes of children with the development of technology often change.

Children's playrooms will bring in significantly more revenue if you regularly add new elements, change equipment and open up new spaces.

In this way, the children's interest will always be kept and they will be frequent customers.

• Plastic recycling equipment: list with prices