Hookah bar business plan: step by step opening process. How to open a hookah from scratch: all the stages of creation and advice from business owners

Hookah business - the new kind entrepreneurship coming from abroad. Per a short time he became popular and in demand. You will learn how to open a hookah bar, what is the minimum budget to lay down and what equipment to choose from finished business plan with calculations.

The takeoff of the hookah business began after the anti-tobacco law in 2014. According to him, smoking was banned in public places - in cafes, bars and restaurants. The only place where you can smoke openly is hookahs. Smoking is allowed, but food and drinks are limited. Therefore, many entrepreneurs have opened a lounge area next to the hookah bar, where you can relax, eat and chat with friends.

Brief characteristics of the project calculated for Kazan:

• amount of initial investment - 1,390,800,000
• payback period - 5 months
• monthly profit forecast - 350,000 rubles / month

Business plan: how to open a hookah bar

To develop a project, you need to decide on the target audience. These are people who love hookah. They are looking for a place where they can spend time: chat with friends and smoke a good hookah. Most often these are people from 18 to 35 years old. Therefore, we will select a room where it will be convenient for them to gather.

Requirements for the premises

Premises from 80 to 100 sq.m. Preferably in a non-residential building, otherwise the smell of tobacco, noise and loud laughter will annoy the residents and they will start complaining to Rospotrebnadzor.

The building must be on the first line so that it can be seen from the side of public transport or metro station. For those who are by car, there is parking. The entrance is not from the side of the main street, but from the yard. Be sure to have an emergency fire exit in the room.

Exhaust ventilation with recuperator- 250-450 thousand. Without powerful ventilation, smoke will constantly collect in the room. Visitors and staff will be dissatisfied and may complain to the Sanitary and Epidemiological Station and Fire Supervision.

Important! Before the opening of the hookah business, the premises will be checked by the fire inspection. There should be a person responsible for fire safety in the hookah bar and a fire extinguisher should be in a conspicuous place.

Project Summary

Idea: To create a hookah business for those who like to smoke tobacco with an average income.

Organizational form: IP

The target audience:

• 50% - young people from 18 to 35 years old with an average income
• 25% - middle-aged people 35-45 years old with an average income
• 15% - wealthy people of different ages
• 5% - different categories population

Average number of visitors per month: 300-600

Average check per visitor: 700 rubles

Types of services: an entertainment type establishment with smoking hookah on tobacco and mixtures without nicotine

Estimated turnover per month: 250,000 - 350,000 rubles

Location: the center of Kazan

Working hours: Monday-Thursday from 16:00 to 00:00. Friday-Sunday - from 16:00 to 3:00

Seasonality - decrease in attendance from the second half of April to September

Business registration

To start a business, it is enough to register an individual entrepreneur and select the OKVED code 92.72 "Other activities for the organization of recreation and entertainment, not included in other groups."

Together with registration, it is recommended to apply for the simplified tax system at a rate of 15 percent “Income minus expenses”. You will have a lot of expenses for renting the premises. under supply contracts employment contracts, which can be deducted from profits and reduce tax.

Documents for registration and an application for the simplified tax system are submitted to tax office at the place of residence of the IP. If you do not have time to visit the Federal Tax Service, use the service

Production plan

Arrangement of premises

Place for staff - 20 sq.m.

Hookah counter - 11 sq. m.

Hall - 45 sq. m.

Bathroom - 4 sq.m.

Total area: 80 sq.m.

Cost of equipment

Personnel calculation

To open a hookah bar in the business plan, you need to select employees who will demonstrate team cohesion and high standards of service. This is a hookah man, a hall administrator and waiters.

A prerequisite for hiring a hookah worker is work experience. A person must understand the tastes of tobacco, master the technology and follow the changes in the industry. you need at least two hookah workers per shift. If one of them did not go to work, then the entrepreneur himself will be on the hook.

The administrator and waiters will help in the hall. They will book tables, greet guests and keep order in the room.

Marketing and Advertising

The marketing and business plan for a hookah bar starts with the name and artwork. The room itself will serve as an advertisement, and therefore, it is so important to create a pleasant atmosphere for visitors - soft sofas, comfortable chairs and a unique aroma. Outside - luminous signs, fluorescent lamps and exotic details, like an illusion of the east.

Various promotions and offers, contests and sweepstakes attract visitors well.

Starting investment business plan for a hookah bar:

Regular expenses per month:

Profit and payback

Income in a hookah depends on the promotion of the place, the number of visitors per month and the average check. If the hookah business plan from scratch includes advertising and marketing costs, then the number of guests will be 20-30 companies per day. With an average check of 700 rubles, the daily revenue will be 14,000 - 21,000 rubles. This is a small turnover for a start-up company; promoted establishments have an income of 50,000 rubles / day.

With an initial investment of 1,390,800,000 rubles. and current expenses - 303,000 rubles. The approximate payback period is 5 months.

Risk factors

When opening a hookah bar from scratch and from minimum investment it is necessary to assess certain risks and plan measures to prevent them.

Lack of experienced hookah workers. What to do? Constantly train staff and train with the best.

Unexpected audits by supervisory authorities. How to be? Do not sell alcohol and food, prohibit minors from entering, have all necessary documents at hand.

Do not have time to follow changes in tax legislation and respond to them in a timely manner? Entrust this work to professionals with the help of the service

The growth of competition. The solution is to develop a system of discounts, actively promote through social networks. networks, use of club cards and loyalty programs. Come up with a powerful USP and underestimate.

Low profitability hookah. Come up with economical offers for people with low incomes.

Decreased quality of raw materials. How to prevent? Constantly monitor prices from suppliers and look for new channels.

To concentrate on business development, without being distracted by paperwork on bookkeeping and reporting, the service will help Evaluate its benefits - the first month is free.

16Oct

Hello! Today we will consider the question of how to open a hookah. Every day there are more and more such establishments, and the demand for them is only growing. V small towns this area is not very developed, therefore, you can become one of the first businessmen who will bring real "joy" to the population. All in your hands!

What do you need to open a hookah bar

Opening a hookah business- This is not a simple matter, as it might seem at first glance. First you need to form a general idea of ​​how you see your hookah room. First of all, you must like it. It is necessary to abstract and understand whether you want to return to such an institution again . If the answer is “yes”, then it means that you are on the right track.

Next is this correct selection premises. It is best to choose establishments that are popular among wealthy people. A restaurant, bar or cafe must have a good reputation. This guarantees a constant flow of people and a good profit.

First of all, you need to figure out how to open a hookah bar according to the law. It is necessary to study all the laws on the conduct own business, as well as laws that regulate the activities of hookah rooms. This is one of the most important factors on which the prospect of your business depends.

The next important fact is the purpose of opening a hookah bar. You should not think that after opening your own business, you can sit back at home and just get money. Such a business requires, in addition to financial investments, a lot of time and effort. If you yourself love hookah very much and are tired of leaving money in other establishments, then this business is ideal for you.

In other words, absolutely everything needs to be thought through to the smallest detail. First you need to draw up a clear hookah bar business plan with calculations, which will indicate all the little things that you especially need to pay attention to. We'll talk about everything in detail below.

How to open a hookah according to the law

As already mentioned, first of all, it is necessary to study the current legislation. And all because June 1, 2014 deputies Russian Federation adopted a law banning smoking in public places. This applies to both businesses and establishments. Catering.

Anyone can read the text of the law on the Internet ( the federal law No. 15 "On protecting the health of citizens from the effects of tobacco smoke"). There is not a single word in the text about smoking cigarettes, cigars or hookahs. However, it clearly states that the use of tobacco is strictly prohibited. That is, it is impossible to smoke tobacco in any of its forms.

Therefore, on June 1, 2014, all owners of cafes and restaurants had to remove hookahs from their menu, but not for long. Businessmen immediately found a way out of the situation. They began to offer their visitors herbal-based smoking blends. For the inspection authorities, this became a real test, because they could not prove for sure what visitors actually smoke: tobacco banned in public places, marijuana or some harmless grass. A thorough examination takes a lot of time, so no one did it.

The legislation of the Russian Federation does not clearly spell out what a "hookah" is. Therefore, entrepreneurs find permitted "loopholes", with the help of which they "legalize" hookah smoking. It cost some a "round penny". The owners had to re-equip their premises specifically for customers who wish to smoke hookah. Most often, such a zone is located outside in the open air. It also assumes a separate corner or room in the room itself. Perhaps you ask, is it possible to open a hookah bar in a residential building?

Remember once and for all, hookahs are not allowed in establishments that are located in residential buildings. Fines for non-compliance with the rules are far from small, and range from 60 to 90 thousand rubles.

Another solution that the owners of the establishments came up with is the delivery of a hookah to the client's home. But, such a service is not very popular among the common population, as it is quite expensive.

Switching to special tobacco-free smoking blends is another way out of this situation. By law, they are not prohibited, and therefore have become an excellent alternative. But, many visitors refuse to smoke them. This fact must also be taken into account.

Of course, you can always break the law and offer tobacco hookahs to customers. But, remember that today for such illegal activity There is a very strict system of penalties. The amount of fines can be up to 300 thousand rubles. And in case of repeated violation, it can reach 3 million Russian rubles. Think about whether "the game is really worth the candle."

Franchising and buying a ready-made business

If you still don't know how to open a hookah bar, it's not a problem. Today, many entrepreneurs operate on a franchise basis. For beginner businessmen, this is a great option that does not require much effort. Large companies offer interesting conditions cooperation. Among them:

• Hookah Place;
• smokehouse;
• Nargilia and many others.

Franchising is profitable only if the brand has its own name and reputation. The population should be familiar with this name and evoke only positive emotions. This will help earn the novice businessman the respect and trust of the guests.

In addition, in this case, you do not need to invent your own original name institution, interior design and way of working. All these conditions are dictated by the company. You only need to maintain the image of the company. The main thing is to ensure the smooth operation of such an institution and then the number of customers will increase exponentially.

Another option is to buy a ready-made hookah business. This is the easiest option for a novice entrepreneur. Announcements of sale can be found both on the Internet and in local newspapers in your city. But, remember that really good, promising and successful business no one is just going to sell it.

Therefore, before buying, you need to check everything carefully. It is possible that the owner had problems with the premises or with the law. The verification is best done with specialists with a legal background. They will be able to find all the "pitfalls", if any.

There are also cases when a person needs a large sum of money Money and he has no other choice but to sell his hookah business. But, as a rule, such a case is one in a million. Beware of scammers and unscrupulous sellers.

Opening a hookah bar: do's and don'ts

We reviewed the legal framework. Now we need to summarize everything that we learned before opening the hookah. A novice entrepreneur must clearly understand how to run a business, and how not.

So, smoking tobacco in any form in public places, including catering places, is strictly prohibited. Accordingly, you can not smoke a hookah with tobacco in a cafe or restaurant. Smoking rooms cannot be created either. It would seem, but then what is possible?

If you plan to open a hookah establishment based on a restaurant, bar or cafe, then instead of tobacco you will have to use:

• tobacco-free smoking blends;
• syrups;
• special stones, etc.

But, it should be remembered that not all guests of the institution will appreciate such a hookah. Most people want to get relaxation from tobacco, and not just inhale and exhale "delicious" smoke.

As they say, every rule has its exceptions. For example, Tobacco smoking is permitted outside catering establishments and in specially designated areas. Therefore, each person has the opportunity to open his own institution, in which there will be only hookahs.

Food and drinks are strictly prohibited there. But, you can allow visitors to come with their own food. It is advisable that they have their purchase receipts with them in case of any verification. And as entertainment, visitors can be offered board games, console games and much more.

How to open a hookah from scratch - we select a room and design

If you do not have the opportunity to open a hookah room in a thriving restaurant or cafe, then you can safely open your own institution. Learn in detail how to write a hookah bar business plan. The first step is to find a suitable location. The area depends on personal preference.

If you follow the recommendations successful businessmen, then it is best to consider premises, not less than 100 - 120 sq.m. Would like to have a separate entrance. The following requirements are practically the same as the requirements for opening a catering establishment.

The premises must have:

• ventilation;
• utility rooms;
• sewerage;
• fire protection.

It is in hookah cafes that special attention should be paid to ventilation and fire protection. The equipment must be of a high class, as it must be able to handle the continuous flow of smoke. Before the opening of the institution, the fire inspection will carefully check everything, and if there are the slightest deviations, the cafe will not open until they are eliminated.

After choosing a decent room, you need to think about interior design. The atmosphere should be cozy and soothing, because people come to a hookah establishment in order to relax. In order for guests to feel comfortable, it is best to divide the establishment into several zones that will be fenced off from each other. The approximate size of one zone is 8-10 sq.m. Thus, the guests will not interfere with each other with their conversations and will be able to truly relax. But, don't forget about big companies. They also need to prepare several areas for communication.

The walls should be painted in soothing pastel colors and complemented with unusual and beautiful interior items. Lighting is better to choose not very bright, but slightly muffled. Regarding furniture, it is better to give preference to soft sofas on which customers can relax. Don't skimp on the audio system. Background music should not sound too loud, but high quality. Visitors should feel comfortable during the conversation, and not shout over each other.

Be sure not to forget about cash register. All checks must go through it. Do not skimp on this equipment. The cash register should be easy to use so that employees can easily understand it and not make mistakes.

We select hookahs and other attributes

Buying hookahs is one of the most milestones in the process of opening a hookah bar. High quality hookahs should be considered, the cost of which will be in the range of 3000 - 5000 rubles. Tobacco or smoking mixtures must also be of proper quality. In no case should they be bitter when smoked or give off an unpleasant odor. Having smoked such a hookah once, the visitor will never return to the institution.

In addition to hookahs, several additional flasks, cups and pipes should be purchased. This is in case one of these components "fails". By the way, in addition to ordinary pipes for smoking, you also need to purchase special cooling pipes. This will make the hookah more intense.

The interior can be supplemented with various oriental trinkets. Oriental themed pillows, themed paintings and rugs. This is not only for the convenience of visitors, but also to create a pleasant impression of the institution.

Recruitment

Staff is another very important factor. The number of customers and their overall impression depends on the quality of service in your establishment. When selecting staff, first of all, you need to pay attention to appearance man and his manner of speaking. If he came to the interview neatly dressed and combed, then he will try to look perfect at work.

The manner of conversation is also very important, since the employee will constantly have to contact customers: offer services, take orders, explain things that are incomprehensible to the guest. The employee must be polite with the client in any situation. He should always smile, but he should not be intrusive. Excessive attention and obsession can only scare away the client.

Employee knowledge is very important. They must thoroughly understand hookahs and tobacco. Usually, the client does not know which hookah flavor to choose, so he describes everything in in general terms. The employee must, based on the data received, offer the guest the most optimal option for him.

All personnel must be trained before starting work. It is best that the lesson be conducted by experienced people who have been “floating” in such a business for more than a year.

How much money do you need to open a hookah

You will need to spend a lot of money on opening a hookah bar if you want to create a real nice place to which guests will constantly return. Next, we will look at how much it costs to open a hookah bar, calculate the approximate costs, this will help you draw up your own hookah bar business plan.

1. The cost of renting the premises

If you do not have your own premises in which you can open an institution, or do not have the funds to buy it, then you will have to rent it. The approximate cost of renting 100-120 sq.m is 50 thousand rubles.

2. Repair and design costs

You will need to hire workers who can make redecorating premises. Also, if you can’t come up with an interior design on your own, you will have to spend money on the services of a specialist. These costs also include the purchase of furniture, decor and other attributes. The approximate amount of expenses under this item is 500 thousand rubles.

3. Buying hookahs

In this case, it is better not to save. As already mentioned, it is best to purchase high-quality hookahs from well-known companies. Their number depends on the number of tables in your establishment and the expected number of visitors. Hookahs should be bought with a margin. It should be expected that at a small table you may need 2-3 hookahs, and at a large table - up to 6. The approximate amount of costs is 60 - 70 thousand rubles.

4. Buying fire extinguishers

These are mandatory attributes of each institution. The fire department will not let you work unless you have several fire extinguishers available. They should be placed in the guest room, in the kitchen (if available) and in the utility rooms. The approximate cost is 10 thousand rubles.

5. Purchase of materials (tobacco, smoking mixtures, coal, etc.)

Don't skimp on this article. Tobacco is best ordered from imported manufacturers who have been operating on the market for such products for more than a year. To order quality Consumables It is best to consult with experts. They will tell you which tobacco and coal to take, and which one is better to refuse. The approximate cost is 20 thousand rubles.

The total cost of opening a hookah establishment

The amount is 650 thousand rubles . This is the most budgetary real amount. If you have the opportunity to immediately invest large quantity money - do not regret. Then in the following months of the activity of your institution, you will be able to spend less.

Remember that you will also have monthly expenses:

• rent - 50 thousand rubles;
• purchase of consumables - 20 thousand rubles;
• wages for staff and advertising - 100 thousand rubles.

In total, about 170 thousand rubles will be spent per month.

Expenses are not a very pleasant part. All entrepreneurs like to calculate the future profit from their business. Now you are most likely thinking whether it is worth opening a hookah bar? The hookah business is quite new trend in our country, which is gaining popularity every day. Therefore, if you think over everything correctly, as well as invest money wisely, then it will bring good profit to its owner.

Is it profitable to open a hookah bar

Net profit should be considered only after you have covered all your monthly expenses. The average check for a hookah establishment is 1,500 thousand rubles. It is not difficult to calculate that approximately in a day you can earn 30 thousand rubles (this is not the most optimistic forecast). Accordingly, you receive about 300 thousand rubles per month. Net income after all expenses and taxes will be approximately 150 thousand rubles. This project will pay off in a few months.

Advertising is another important component when opening a hookah establishment. You must take care that as much as possible more people found out that a new trendy establishment for hookah lovers is opening soon.

The main audience of such institutions is young people and middle-aged people. Therefore, it would be reasonable to decide to launch, in particular, in in social networks or . To do this, it is enough to create your own group or community and simply invite people there. It's free and efficient.

In order for people with great desire to gather at the opening of your institution, you can come up with various drawings and discounts. For example, you can organize a competition of "reposts" of information about the opening of a new cafe. As a reward, the winner can be given several hours of free hookah.

On the opening day, you can also invite famous hosts and musicians of the city in order to attract more visitors.

And if every weekend you hold themed parties in your institution, then this will also serve as a very good advertisement. In other words, show your imagination and creativity, and then your business will flourish.

Business registration and necessary documents for opening a hookah bar

You have thought through all the details of your establishment, calculated the costs and possible profits. Now is the time to start registering your business. First, decide on the substantive form of activity.

For restaurants, cafes and bars, including hookah establishments, it is best to choose the form of a Limited Liability Company (LLC). Check out the information.

The "Individual Entrepreneur" form should be selected only if you plan to trade exclusively in hookahs. The “LLC” form is suitable only for those entrepreneurs who are going to sell alcoholic beverages in addition to hookahs. The choice is yours alone. But, keep in mind that if you plan to sell alcoholic beverages in your establishment, then in addition to all the documents you will need to receive.

Another mandatory documents are the permission of the SES and the fire service.

Before starting their activities, each entrepreneur is obliged to report their intentions to Rospotrebnadzor.

Also, you will definitely need. Most often, entrepreneurs give preference.

After you have collected everything, registered your business, you can get to work. Good luck and success!

The hookah business is now quite an attractive and even fashionable direction of earnings. There are a lot of lovers of relaxation by smoking hookah, and this segment of the market in many cities is still far from being saturated. This gives good reason to assert that opening a hookah room or a hookah bar can bring a good income to the owner of such a business.

However, one serious question arises: how to open a hookah bar according to the law? The ban on smoking in catering establishments has somewhat complicated the procedure for opening such establishments. Some lawyers believe that now is not the best the best time to open a hookah bar. Few people undertake to predict what other laws the state may issue in the coming years and whether it will ban smoking in principle. However, today there are still several legal ways to open your own hookah. Let's try to shed some light on them.

How to open a hookah according to the law

First, let's look at the nuances of the aforementioned law on the ban on smoking. This law prohibits the smoking of tobacco in any form in public places. In this situation, we are more interested in catering establishments, which also fall under the ban. What conclusion can we draw? , a cafe, a bar where visitors will be served a hookah with tobacco, the law prohibits. But given the almost universal love for hookah, restaurateurs are not going to refuse it, but find ways to circumvent the law.

So, in what formats can you open a hookah bar without falling into the clutches of Potrebnadzor?

1) hookah in its purest form. The law prohibits smoking hookah in public catering establishments, therefore, by opening an enterprise that does not fall under this classification, you do not violate the law. In general, such an institution may look like this: you can smoke a hookah, but there should not be food and drink sales. Such an institution will no longer fall under the definition of "public catering". At the same time, you can allow visitors to bring food and drinks with them, but it is advisable that they carry a receipt for their purchase elsewhere. In the case of a sudden check, you will be able to prove that you did not sell these products to your visitors.

Tricks such as various promotions and gifts ("order a hookah - get a free kettle of tea") lawyers do not recommend using. On the one hand, yes, this is not a sale, but a gift from the institution, and the law does not seem to be violated. But on the other hand, as practice shows, inspectors treat such things rather harshly and immediately take the case to court, which is also most often not on the side of the owner of such an institution.

2) a cafe with a hookah. If you don’t like the first option because of the inability to sell food and drinks in the establishment (which is absolutely understandable), then you can still open a public catering with a hookah, but with one condition. Hookahs should be with nicotine-free mixtures, various smoking stones, syrups - anything, but not with tobacco. Since the law prohibits smoking of tobacco, such an institution will not violate it.

The disadvantage of opening such a cafe is that many people do not like a tobacco-free hookah due to the fact that it is not able to relax and bring the same pleasure from smoking as a regular hookah with tobacco. But there is also an obvious plus - a cafe can position itself as a catering establishment and freely sell food and drinks, which will attract visitors for whom the presence of a good hookah in an establishment is not the main thing.

What is happening in reality?

Quite a lot of time has passed since the adoption of the anti-tobacco law, which is so unpleasant for many entrepreneurs. Nevertheless, hookahs remained in most establishments. Everyone is trying in different ways to protect themselves from the bad consequences that can be caused by the sale of hookah in public places: someone has completely abandoned nicotine mixtures and calmly sells only legal hookah; someone sells a tobacco hookah only at the request of a client, and “by default” serves a nicotine-free one; and some start selling hookah only after seven in the evening, naively believing that at such a time the inspectors will no longer come.

It is not yet fully understood how the inspectors will determine what exactly is in the hookah - tobacco or a nicotine-free mixture. In practice, the exact verification technology has not yet been identified, and if your establishment has packages of non-tobacco mixture for hookah, this may become the basis for asserting that this particular mixture is in the hookahs served to customers. How inspectors behave in such situations is not yet fully known. To determine the presence of tobacco, of course, it is possible. But to do it right, you need at least a laboratory and special equipment.

Which option to open a hookah bar to choose and how to bypass the anti-smoking law is, of course, up to you to decide. Just do not presumptuously think that you can famously deceive the inspectors, because, in most cases, they achieve what they want from the establishment and its owner. These are the realities of the hookah business. You can either be completely correct and conduct business only according to the laws established by the state, or use your tricks and stock up on a considerable amount of money for unforeseen communication with inspectors.

How much does it cost to open a hookah bar is not an obvious question. total amount investments will depend on many things - from the size of the hookah bar to the cost of the hookahs themselves and smoking mixtures for them. On average, it will take about 2 thousand dollars, or even more, to open a middle category hookah.

The items of expenditure are as follows:

1. Rent - from $ 200 per month.
2. Repair and interior of the premises - from 600 dollars.
3. Purchase of furniture and equipment - from $ 200.
4. The purchase of hookahs - from 300 dollars.
5. Purchase and installation of fire extinguishers - from $ 70.
6. Purchase of tobacco, smoking mixtures and other consumables - from $200.
7. Business registration - from $100.

What do you need to open a hookah bar

Documentation

To open a hookah bar, you will need the following documents:

1) certificate of registration of an individual entrepreneur or LLC;
2) permission from the fire service;
3) permission of the sanitary and epidemiological station;
4) license to sell tobacco products.
5) a license to sell alcohol.

If the institution plans to sell alcohol, then you must fulfill several conditions. First, (IPs cannot sell strong alcohol). Secondly, do not use tobacco mixtures for hookahs. Any sale of drinks or food makes the establishment a public catering establishment, and, as was said at the beginning of the article, they cannot sell hookahs with tobacco. If you want to act according to the law, you should make a choice - either alcohol and a nicotine-free hookah, or no alcohol and a regular nicotine hookah.

Room and atmosphere

The dimensions of the room can be very different - depending on your desires and possibilities. You can open a very small institution of 15-25 square meters. In a hookah lounge, the atmosphere that you create with the help of interior design and musical accompaniment. People come to hookah lounges to relax and unwind after work week. Light unobtrusive music, subdued lighting and extraordinary design - this is what you need.

Equipment

The minimum list of equipment for a hookah bar:

• the hookahs themselves;
• coal, tobacco, smoking mixtures;
• replaceable cups, tubes and hoses;
• spare flasks;
• burner, flask brush, mouthpieces, tongs, foil.

Regarding furniture, it is better to opt for soft sofas or armchairs. Rigid and uncomfortable furniture is inappropriate in any public institution, and even more so in a hookah room - after all, an atmosphere of relaxation and relaxation should reign there.

Staff

Hookah workers are not just service personnel. Hookah workers must be experts in their field, they must be perfectly versed in the features different types tobacco, its flavors and aromas, as well as excellent knowledge of hookah filling technology. Often, avid hookah lovers choose the perfect hookah maker for themselves and go only to him. Therefore, simply recruiting through ads is not an option at all. If you want success for your establishment, you need to think about where and how to find real professionals who can create a good reputation for your hookah bar.

Hookah bar business plan: legal aspect + step-by-step opening process + necessary equipment+ detailed cost calculations and income forecast.

Capital investment: from 1,010,000 rubles
Payback period: about 1 year

The anti-tobacco law, which was released in 2014, prohibiting smoking in public places, gave impetus to the emergence of a new type of business for Russia - the opening of hookahs.

People go there not only to smoke a hookah, but also to relax in a cozy and calm atmosphere.

And for this you need hookah business plan, in which all calculations with the costs of opening this case will be provided.

In addition, you should know a number of subtleties related to legislation, which you can find in the article.

Opening a hookah bar: legal aspect

First you need to deal with the law that prohibits smoking in public places where catering establishments fall.

Consequently, the ban also affected the hookah, which involves the burning of tobacco.

Therefore, many cafes and nightclubs offer their visitors hookahs with nicotine-free mixtures and syrups and electronic hookahs.

But a hookah bar is not a place where people come to eat, the emphasis here is on smoking a high-quality and varied hookah.

The very concept of a hookah bar is not fixed in the legislation, therefore, when registering it, it is necessary to indicate (OKPD 2) 92.7 Other recreation and entertainment services.

In order not to violate the legislation related to the ban on smoking in public places, you can:

Hookah bar business plan: planning

Drawing up a business plan for a hookah bar begins with planning.

In many large cities, fierce competition has already formed, so you need to carefully analyze the market and calculate the necessary costs for opening an institution.

And after that, you can begin to implement the project.

Resume for hookah

In the resume of a business plan for a hookah bar, you need to indicate who, where and why will open it.

Presumably it will be a large city with a population of 700 thousand people.

You also need to enter the name of your institution.

It must be unique and memorable.

The main goals of opening a hookah bar are:

• organization of leisure activities among the population;
• providing visitors with a wide range of hookahs;
• Receiving a profit;
• providing people with jobs.

The hookah bar will work according to the following principles:

Organization of a closed club.

In order to join the club, customers must fill out a form and then receive a club card.

This can be done after providing a passport.

Schedule:

• when opening a separate hookah: Monday - Thursday, Sunday: 14:00-2:00;
• when opening a hookah bar on the territory of a cafe / restaurant /: coincides with the work schedule of an adjacent establishment.

1. Payment for services:

   • payment according to the amount of time spent (in this case, the maximum number of people at the table and hookahs at it is indicated);
   • payment for the quantity of the ordered hookah.

2. Additional services:

   • background music;
   • theme parties;
   • board games;
   • the possibility of ordering food and drinks from catering establishments when providing a check;
   • tea / coffee as a gift (will be included in the price of the hookah, so as not to contradict the law).

Marketing strategy in the hookah bar business plan

1. Target audience hookah.

   As a rule, hookah bars are most often visited by people with above-average incomes, since the price of a hookah starts from 400 rubles.

   It doesn't matter if they smoke cigarettes or not.

   Depending on this, you need to have in the assortment hookahs on tobacco and on nicotine-free mixtures and syrups.

   Analysis of competitors.

   Typically, in most major cities, there are already several hookahs.

   It is important to analyze their concepts, work schedules and cost of services.

   Therefore, you need to come up with something new to attract customers.

   It could be:

   • hookah at reduced prices until a certain opening time;
   • loyalty program for regular customers;
   • more extensive range of hookah;
   • holding promotions and drawings of the type: "Bring a friend", "Buy two hookahs, get the third one as a gift" and so on.

The room and interior of the hookah bar

Before drawing up a business plan for a hookah bar, you need to find a suitable premises.

If you want to open an “independent” hookah bar, then you should focus on the city center, closer to restaurants and so that customers drop by after visiting them.

You can also conclude a contract with the nearest institution for the delivery of drinks and food on favorable terms for you.

Sometimes people do not want to go somewhere to rest, but are looking for something closer to home.

If you want to open a hookah in a cafe / restaurant / nightclub, you will have to negotiate with the owner of the establishment to rent a separate room.

Room requirements:

1. • for a separate hookah bar, the best option would be a room with an area of ​​​​about 100 square meters. m, this will make it possible to divide it into sections;
   • for a hookah bar in an institution, 20-30 sq. m.

2. mandatory supply and exhaust ventilation

Without this system, the premises will always be filled with smoke, which will disturb employees, visitors and neighbors of the establishment.

Complaints from third parties are fraught with inspections of the sanitary and epidemiological station and the fire inspectorate.

Particular attention should be paid to the interior.

For these purposes, it is best to hire a designer who can create the appropriate environment.

Many prefer oriental motifs, but you can beat them with modern trends.

Equipment for hookah

In addition to renting and high-quality repairs, you will need to equip a hookah bar.

At first glance, it may seem that much is not needed, but in fact it is not.

The hall will be designed for 48 people.

Thus, 6 people can sit at one table and on two sofas.

Additional seats can be added with chairs or poufs.

To provide your guests with comfort and everything necessary, in the hookah bar business plan, you must specify full list everything you need.

Name	qty, things	Price per one., rub.	Price, rub.
Total:			RUB 590,000
Supply and exhaust ventilation	1	250 000	250 000
Hookahs and accessories	16	3 500	52 500
Sofas or easy chairs	16	7 000	112 000
tables	8	3 000	24 000
Chairs (poufs)	6	2 000	12 000
TV set	1	30 000	30 000
Notebook	1	20 000	20 000
Acoustic system	1	20 000	20 000
Lighting equipment	1	16 000	16 000
Reception desk	1	10 000	10 000
WiFi router	1	2 500	2 500
Signaling	1	10 000	10 000
Decor	1	16 000	16 000
Other	1	15 000	15 000

Hookah staff

You do not need to hire a lot of staff to operate a hookah bar.

The main goal will be to find good hookah workers who understand the types of hookah and will be able to advise visitors.

Since the hookah bar will work on a daily basis, besides, the main time of the schedule falls on the evening and night time, you need to draw up a staffing table.

Most often, in such institutions, the staff works in shifts.

Waiters in the hookah lounge will not be needed, as guests will bring food and drinks with them.

But be sure to find an administrator who will meet visitors.

Advertising to promote a hookah bar

In order for your hookah bar to have guests, you need to declare yourself.

To do this, you can use the already familiar ways to attract customers:

• creation of a website with a description of services and the ability to book a table;
• creation of pages in social networks;
• placement of advertisements on city banners, in local newspapers;
• distribution of leaflets in crowded places;
• "word of mouth" radio.

At the opening of a hookah bar, you can arrange promotions and drawings, and hold a large-scale party with the invitation of musicians or DJs.

Do not forget that you always need to promote your institution, and not just at first.

So arrange theme nights, contests in social networks, think over the optimal loyalty program for regular customers.

Also work on creating a name and logo.

It is by them that your institution will be recognized.

Registration of hookah

A business plan for a hookah bar should also include registration costs.

You have two options:

• IP registration;

If you open a hookah bar with the sale of food, drinks and alcohol, then you only need to register as a legal entity - LLC.

Also choose a simplified taxation system.

After registering a business, you must also receive:

• permits in the fire service and sanitary and epidemiological station;
• licenses for the sale of tobacco and .

Hookah bar business plan: project implementation

Calendar plan for opening a hookah bar

With proper planning, the project will take approximately 3 months to complete.

When you find a suitable space, choose a designer, then start registering a business.

At the end of the repair, you can already look for staff and start actively advertising yourself.

Financial aspect in the business plan of a hookah bar

Interesting fact:
Smoking hookah is not a habit and does not make the smoker addicted. If a heavy smoker does not smoke for a couple of days, nothing bad will happen. Moreover, hookah smoking is the safest way to enjoy tobacco known.

Now you can do the calculations, which will include the opening costs, recurring expenses and income forecast.

The cost of opening a hookah bar

Opening a hookah bar is not a business that requires minimal investment.

Despite the fact that essentially only smoking services will be provided, large sums of money must be invested in the interior and equipment.

Permit costs also include the purchase of fire extinguishers.

In general, you need to have at your disposal about 1,000,000 rubles.

Monthly expenses for a hookah bar

In order for the hookah to be able to fully function, you also need to spend money within a month.

This will include rent, wages of employees, the purchase of consumables for hookah (tobacco, mixtures, syrups, coal, flasks, mushtuki, etc.), as well as payments to other companies that provide their services to the institution.

Income forecast and payback period calculation

The average cost of a check is planned to be 700 rubles.

The number of checks - 20 pieces.

Then the estimated income per month will be 420,000 rubles.

Sometimes the average cost of a check can increase up to 1,500 rubles, and the number of companies per day can approach 50.

But still, at first, there may be "empty" days that will only cover the costs.

Calculation of hookah profit:

With this course of business, investments will pay off within 12-13 months.

In the video below, the owner of a hookah bar shares his experience of successfully running this type of business:

Thus, the opening of a hookah bar at right approach to business and active advertising is profitable business with a fairly fast payback period.

You are required to provide your guests with a quality and diverse hookah, follow the fashion trends in this industry, and work on a good entertainment program to brighten up the leisure of visitors.

And for these purposes, a properly drawn up detailed hookah business plan.

Don't neglect it important point.

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2. Description of the business, product or service

A hookah club is a special designated place for smoking hookah. The main service of the hookah club is to provide customers with the opportunity to smoke a hookah and spend time.

Since the hookah bar opens in the format of a semi-closed club, access to the establishment is provided after the purchase of a club card. To do this, the guest must provide a passport, proving that he is over 18 years old, fill out a questionnaire, and sign a small form stating that he agrees to join the club and does not mind smoking in his presence.

The guest area of ​​the hookah bar consists of the main hall and a separate booth. The room is fully equipped with an acoustic system, unobtrusive background music always plays in the hookah room.

The main form of pastime in a hookah bar is communication with friends and acquaintances. For entertainment, guests can choose from:

• Usage board games. The institution presents a collection of the most popular games: mafia, Activity, crocodile, Alias ​​and others.
• Game console XBOX.
• Weekly movie screening. To do this, once or twice a week at the appointed time, the hookah bar turns into a mini-cinema. The film is chosen by the guests by voting.
• Live music. In the evening, several times a week, musicians perform in the hookah bar.

Depending on the chosen system of work, payment can be made in two ways:

• Payment on time. For example, a table reservation for one hour costs 1000 rubles. At the same time, no more than 6 people can fit at one table. Maximum amount hookahs on the table with simultaneous use - 2 pieces. Hookahs are served only on a simple bowl. A kettle of tea is offered as a gift with each hookah.
• Payment for a hookah. One hookah can cost from 500 to 1500 rubles, depending on the brand of tobacco, the chosen bowl (traditional or fruit) and the liquid used as a filter (water, milk, juice). A kettle of tea is offered as a gift with each hookah.
• In accordance with current legislation, smoking in public places is strictly prohibited. That is, smoking areas should be organized separately from trade and service enterprises. For the owner of a hookah bar, this means that it is illegal to sell food and drinks.

However, since in addition to a hookah, customers often require food and drinks, the hookah club leaves the client the opportunity to bring snacks with them, provided that they keep the receipt for the purchase of this product elsewhere. There is also the possibility of cooperation with ready-made food delivery services: you can receive a certain percentage of the total orders from your establishment.

In this regard, a kettle of tea is provided in the hookah room only as a gift when ordering a hookah. There is no separate payment for tea. Moreover, as such, there is no “menu” in the hookah club, the choice of tobacco and tea is the result of an agreement between the guest and the hookah man.

3. Description of the market

Many owners of hookah clubs claim that this business niche is filled, however, this strongly depends on the region in question. Of course, in order to successfully run this business in Moscow or other large cities, you will have to thoroughly work on a unique selling proposition, since there are a lot of hookahs with a standard list of services in the capital. However, in cities with a population of less than 1,000,000 people, you can safely enter this market and take a strong position, focusing on the experience of the capital's "competitors".

If we consider the demand for hookahs in general, then the target audience of hookahs is people of any age category, starting from 18 years old, who love to smoke hookah. However, it is worth noting that people over 35 rarely come for a hookah in a separate institution. As a rule, they order hookah in restaurants where they dine. The experience of operating hookah clubs clearly shows that when determining the target audience, it is necessary to focus on young people from 18 to 35 years old. These are students and working people, full of energy, taking an active life position. Evenings they prefer to spend in interesting company chatting and playing Mind games. They do not drink alcohol, they do not like noisy places, but they like to smoke hookah.

Depending on the time of day, the age category of customers changes:

• In the daytime (from opening to 18.00), students (from 18 to 24 years old) visit the hookah bar, as well as freelancers who sometimes come to work.
• In the evening (from 18.00 to closing) the contingent changes in the direction of increasing the age category. Working people (from 25 to 35 years old) come to the club in the evening.

Since all existing hookahs have a similar list of services, the main competitive advantages can be:

1. Unique marketing tools used to attract customers:

• exclusive offers and promotions, use of sweepstakes;
• special conditions when ordering food delivery and taxi (discount from 10%);
• usage mobile application with the ability to order a call from the administrator.

2. The unique atmosphere of a hookah lounge: stylish design, comfortable chairs and ottomans, individual places for photos.

3. The format of a semi-closed club. Creating an atmosphere of an elite community.

4. A wide selection of different flavors and brands of tobacco;

5. Friendly service. Prompt service, attention to each guest, individual approach to the client;

7. Invitation of popular personalities: DJs, musicians, socialites and so on;

8. The presence of a summer veranda.

In a hookah bar, you must always maintain high level service and product quality. Due to this, the number of regular guests is constantly growing, and seasonality has little effect on the profit of the institution. Although this type of business is characterized by a decrease in demand during the summer months, the veranda will attract even those who are not regular hookah customers.

4. Sales and Marketing

5. Production plan

Before starting the registration process as individual entrepreneur or a legal entity, you need to find a suitable place to open a hookah bar. If you cannot find a place with convenient parking, within walking distance of public transport, and that meets the conditions described below, then you should not start this species business. The location of the hookah bar is the main success factor.

So, first step- search for premises for a hookah club.

Room requirements:

1. Non-residential premises.

For the smooth and long-term functioning of the hookah club, it is necessary that it does not receive any complaints to the control and inspection bodies, both from customers and from outsiders. In the case of organizing a hookah bar on the first or ground floor residential building, complaints can come from residents. That is why, when choosing a place, you need to consider non-residential premises with the possibility of ventilation system high power.

2. Separate entrance

The entrance to the hookah club should not be done from the side of the main street. However, in order for the hookah bar to be recognizable, and for customers to have no problems finding it, you need to choose houses on the first line with a separate entrance from the end of the building or from the courtyard. In addition, there must be an emergency fire exit in the hookah room.

3. The presence of supply and exhaust ventilation.

The absence of such a system will lead to smoke in the space, as a result of which the staff will not be able to work normally, and it will be uncomfortable for customers to be in your place. In addition, smoke will seep into neighboring rooms, causing discontent from others. You should always keep in mind that at the first complaint, inspection bodies from the San Epidemiological Station or the Fire Supervision will come to you. And you'll be lucky if you get only a fine. To establish a good hood, you may need from 100,000 to 300,000 rubles. When buying, pay attention to the availability of warranty service and its duration. Due to heavy loads, equipment periodically breaks down.

4. Possibility to organize a summer terrace.

It is important to take into account the seasonality of demand for hookahs. If you only have closed room, then the flow of customers in the summer will decrease, since most people prefer to spend time on fresh air. However, if you have a summer veranda, then revenue from May to August will increase significantly. Especially if you connect a number of marketing tools and create a platform for young people to hang out.

5. Sufficient floor space.

For the main hall for guests you will need about 60-70 sq.m. Another 10 sq.m. will be occupied by a kitchen for staff, in which hookahs and tea will be prepared, and 6 sq.m. it will be necessary to leave under the office space - a pantry. It is also necessary to equip two bathrooms: separately for guests and for staff. In total, to start a business, you should look for a room from 90 sq.m. The cost of a monthly lease with a rate of 600 rubles/sq.m. will amount to 54,000 rubles.

If you managed to find a suitable place, then you can safely move on.

IP registration

OKVED 92.72 (“Other activities for the organization of recreation and entertainment, not included in other groups”) is indicated as the type of activity. The recommended taxation system is the simplified tax system (6% of income). You do not need any additional licenses for smoking blends, however, all tobaccos must be certified. The cost of registration will be about 3,000 rubles. It is also necessary to purchase cash register equipment and its registration with the tax authorities.

Preparing the premises for work

One of the main competitive advantage the hookah bar is the signature design of the room. In order to make the room cozy and at the same time use each square meter, you need to order a design project from professional designer interiors. This will save you time and money on the selection finishing materials and their combination with each other. Depending on the choice of the designer, you will spend about 50,000 rubles on the project. Construction works and materials will cost from 250,000 rubles. At least 200,000 rubles will also have to be allocated for furniture. Total, 550,000 rubles.

Procurement of equipment and consumables

To get started, you will need 15 hookahs. Because your job is to sell the largest number hookahs, the choice should be stopped at inexpensive and practical brands. The most popular of them are Khalil Mamoon, AWS, Asmar, Magdy Zidan. The total cost of hookahs will be approximately 100,000 rubles.

From the equipment you need to purchase 5 tiles for heating coal, Electric kettle, water cooler, refrigerator. The costs will be about 40,000 rubles.

For the equipment of the hall, a TV, a speaker system, a XBOX game console, a computer, a projector are purchased. And also the Internet is established. The minimum cost will be 100,000 rubles.

Installing an alarm system with a panic button costs at least 20,000 rubles.

As noted earlier, the tobacco you use must be certified. Finding suppliers of excise tobacco is quite difficult, especially in the regions. You will spend at least 50,000 rubles on consumables to get started. In total, at the fourth stage you will need 220,000 rubles.

Recruitment

This factor affects the reputation of the institution as much as the atmosphere of your interior. Your staff should have an administrator and two hookah workers. The staff should be friendly and sociable. Payroll for a month - 100,000 rubles.

6. Organizational structure

It is important from the very beginning to build the club's work system in such a way that each employee has his own range of duties and is responsible for the quality of the work performed.

To start a hookah bar, it is enough that three people work per shift: two hookah workers and one administrator. In the daytime, when the hall is not fully loaded, one hookah worker can handle the work.

The task of the manager is from the very beginning to build the club's work system in such a way that each employee has his own clearly defined terms of reference and is responsible for the quality of the work performed.

Let's take a closer look at the responsibilities of staff.

hookah man

This person will interact with your guests more than anyone else. Therefore, he should be a sociable, friendly person of good appearance. The hookah attendant reveals the taste preferences of the guest, takes an order for a hookah, makes hookah and tea, and serves the client. It is important for him to make sure that the order meets the client's expectations. If the taste of the hookah seems unsatisfactory to the guest, then the hookah worker redoes the work. This is possible due to the low cost of the hookah. The hookah worker treats each guest as a friend, actively communicates, remembers the wishes of customers. In the kitchen, the hookah attendant monitors the proper functioning of all appliances, the cleanliness of hookahs, the presence of all types and flavors of tobacco. At the end of each working day, he compiles a list of materials that need to be purchased and sends the list to the administrator. Wage is 25,000 rubles. The work schedule depends on the desired salary and is set individually.

Administrator

Answers phone calls, makes reservations, makes appointments. Meets each guest, conducts a tour of the hookah bar, talks about the possibilities and pricing policy, escorts to the table. Then he transfers the guest to the hookah man for service. The administrator keeps order in the hall, the presence of mouthpieces and napkins on the tables. The administrator counts customers at the exit from the institution. He is in charge of the cash register. The administrator receives the goods, makes an order to suppliers, taking into account the list of missing items, which is compiled by the hookah maker. The administrator also maintains groups on social networks, regularly updates news and informs about new interesting offers. Registers new visitors, issues club cards. Cleans the room at the end of the shift. In the event of technical problems, he must eliminate them himself or call a competent specialist. The salary is 20,000 rubles. Schedule - 2 business days after 2 days off.

Manager

At the first stages, the duties of the manager are performed by the owner of the establishment in order to reduce staff costs. Its functionality includes the conclusion of contracts with suppliers, control over the timely opening and closing of the club, prompt resolution of all emerging issues. It also interacts with tax authorities and does bookkeeping. Hires and fires staff. Sets and issues wages. Analyzes feedback from customers and makes appropriate management decisions to improve the service. Supports all existing external connections and establishes new ones. Determines the development strategy of the club. The manager's salary is 50,000 rubles.