Groceries. Food groceries

Grocery is the largest department of a grocery store. What products belong to the grocery department? This is a rather broad concept, which includes goods that are sold in dry form and do not require special conditions storage - cereals, flour, pasta, spices, seasonings, sugar, salt. Later, this category also included liquid products - such as vegetable and butter and margarine, sauces and others.

The name itself comes from the Arabic word "bakkal" - a spice merchant, and from the Turkish "bakal" - look and take, the goods are there. All groceries can act as ingredients for cooking and have a long shelf life. Therefore, it will be easier to say about groceries that they are all the products that a thrifty housewife stores outside the refrigerator.

Storage Secrets

In order for dry products to be stored for a long time, it is necessary to observe several simple rules. The room intended for storage should be well ventilated, with air humidity not exceeding 70%. Optimum temperature from -5 to +5 degrees. If it is not possible to comply with such temperature regime, it is necessary to ensure that the temperature does not exceed +18 degrees (air conditioning is used).

Dry products, not hermetically sealed, are capable of absorbing a large number of moisture, which significantly reduces the shelf life of some types of products. But there are pleasant exceptions to this rule. For example, sugar and salt will lose marketable condition but keep everything physical qualities and taste. And tea, coffee and flour, in addition to the fear of moisture, are also sensitive to pungent odors. These are real sissies! Opened and left unhermetically sealed packaging is almost a 100% guarantee that the drinks will have bad smell and the taste will change

The main enemy of cereals is insect pests. For prevention, the shelves where groceries are stored are regularly washed with detergents and dry out. Cereals can be subjected heat treatment- cool to low temperatures or warm up. From folk remedies fighting bugs, garlic showed itself well. Its peeled slices are laid out in containers with cereals or flour.

Goods bought by weight are always more difficult to store. Packaged cereals and flour keep better. From containers, glass, plastic or metal containers are preferable.

Benefit

According to nutritionists, many products from the grocery department, such as fruits, seeds and nuts, are a real panacea for maintaining health and maintaining beauty. They are a concentrated source of vitamins and minerals, and are characterized by increased energy value. Grocery diet is recommended for people suffering from diseases digestive system as well as during periods of stress and physical fatigue. Especially effective in this case are raisins, dried apricots, dates, prunes, pistachios, sunflower seeds, walnuts and coconuts.

This word is heard in everyday life quite often. Everyone knows that this term refers to gastronomy, but not everyone knows exactly what it means. And to ask such, it would seem, simple questions not always convenient.

Grocery - what is it?

There are two theories regarding the origin of the word:

From the Arabic "bakkal", which means spice merchant.
. From Turkish "bakala". This phrase is translated approximately “look and take”, “goods in sight”.

So, groceries are a broad group of food products. In addition, this is also the name of the department (or the whole store) in which these same products are sold. Previously, there were special shops selling the products of this row, and the seller was called a "grocer". Today, the largest and most diverse section of a supermarket is the grocery. This photo below shows the full picture.

Grocery - what are these products?

In the generally accepted sense, groceries are food products that have undergone special culinary processing, and therefore are subject to long-term storage in normal conditions. This series includes all cereals, pasta, tea, coffee, spices, vegetable oils, sauces, dried fruits and more.

Products in this category may be sold by weight or packaged. Perishable food (fish, meat, cheeses, sausages, vegetables, etc.), as well as juices and alcohol, do not belong to groceries.

Bulk products

Bulk food items include:

1. All types of flour and special flour mixtures for the preparation of certain pastries (cakes, pancakes).
2. Pasta of different varieties (vermicelli, horns, noodles, feathers, spaghetti, etc.).
3. Cereals. This section includes rice, buckwheat, semolina, wheat and oatmeal.
4. Various types of tea, as well as cocoa, instant and natural coffee. Usually, for convenience, this entire range of products is placed in a specific department.
5. Legumes (beans, peas, soybeans, lentils, etc.).
6. Spices. salt, sugar, lemon acid, vanillin are in this category.
7. Spices. This list includes ground pepper, bay leaf, saffron, cloves, cinnamon, coriander, ginger and other substances that add spice and piquancy to dishes.
8. Nutritional supplements, such as gelatin, baking powder, yeast and other dry concentrates.
9. Dried fruits, seeds, nuts, dried vegetables.
10. Powdered instant drinks and packaged meals fast food and breakfast cereals.
11. Packaged snack foods. It can be crackers, chips, crackers, popcorn, dried small fish, squid rings, etc.

Preservation and liquid products

This category of goods can be presented for sale in bottles, sealed plastic bags, in tin, plastic and glass jars. First of all, we should mention vegetable oils (olive, sunflower, cottonseed), which you will certainly meet in the grocery department.

Grocery is also all kinds of canned food: fish, meat, vegetables, legumes, etc. In addition, various ready-made seasonings are placed in this department of the supermarket, such as mayonnaise, ketchup, adjika, mustard, all kinds of sauces, and vinegar.

Very often on the shelves of the grocery department you can see household goods for small household needs. It can be soap, candles, matches, napkins and similar trifles.

Requirements

Despite the fact that products in this category belong to durable goods, a number of requirements are also imposed on it. The quality of products must comply with GOST for this group of goods. The packaging must be sealed and not damaged. The package, bottle or jar should contain detailed information about the weight, composition, terms and conditions of storage, date of issue and details of the manufacturer.

Packaged products today are massively replacing bulk sales in stores. Packed groceries are, no matter what conservative-minded citizens say, very convenient, hygienic, and also attractive. Moreover, this method significantly reduces labor and time costs, thus increasing

We are all familiar with such concepts as a grocery store, groceries and groceries in general, but who really knows what they mean? Often, this group means the entire range of retail outlets, regardless of commodity nomenclature one store or another. Although the list of groceries includes a long and varied list of foodstuffs, it is still not endless, and the assortment of groceries can be classified.

What is a grocery?

The buyer, having come to any grocery store, simply cannot help but buy something from the category of groceries. Goods falling under this category make up the lion's share of the entire range of counters. Of course, among other departments, the store will have a confectionery, and a dairy, and a gastronomy, and a showcase with alcoholic and non-alcoholic drinks, but still, groceries are the foundation of any retail or wholesale store.

In dictionaries and manuals for the organization of outlets, it appears that groceries are the assortment of food products that do not require the creation of special conditions for their sale and storage. Mostly it is a "dry" product with a long shelf life.

The very word "groceries" came to us from overseas Turkey (bakkal - the original, in some sources it is interpreted literally as "goods on the face - look and take"). Grocers were those sellers in whose windows you could buy whatever your heart desires. It can be concluded that the once food group called "groceries", presented on store shelves, was even more diverse than it is now, but this is most likely not an omission and a shortcoming. modern market rather an exaggeration of yesteryear.

List of goods

On the this moment a much wider range of products is available to customers than several centuries ago, and it would be ridiculous to compare the variety of even the largest shop of the nineteenth century with a modern supermarket. In addition, the current sanitary and hygienic standards and requirements for sellers have become incomparably stricter, so the classification of the assortment in retail outlets has become more regulated and unambiguous.

The grocery group of goods is rich in such positions:

• coffee, tea, cocoa, including packaged and instant concentrates;
• all kinds of cereals, pasta and their derivatives (mixtures, cereals, muesli, cereals,;
• flour from different types of grain, pancake mixtures;
• spices and seasonings, also salt and sugar;
• nutritional supplements such as gelatin, citric acid, dried yeast, etc.;
• hermetically sealed dressings (sauces, ketchups, mustard, horseradish, tomato paste);
• vegetable oils;
• soups, potatoes, cereals and instant vermicelli.

Stitch and "loose"

As you can see, grocery is a rather diverse concept. However, it can be classified according to another principle. Most of groceries are piece units, already packaged in small packages of portions of products. Manufacturers offer their customers the most optimal and convenient weight of packs, in addition to speeding up the sales process, because the seller does not need to use scales every time and make complex calculations, each packaging has its own price and mass justification.

Expensive spices and seasonings are sold in small portions of 5-15 grams, but you can always buy large packages if necessary. Cereals, sugar and flour are another matter - often in each package there is a standard portion of one kilogram, but the constant increase in prices makes manufacturers go for a trick and a large number of packaged cereals and other bulk goods presented on the windows of supermarkets and shops can weigh 750 or 900 grams .

Despite the large spread of self-service stores, in which it is much more convenient for customers to buy packaged goods. Many stores still sell bulk goods, and in the markets you can even buy vegetable oil on tap, coffee, teas and spices are also weighed and sold by the seller in the quantity that the buyer needs. There is a great advantage in this method of selling groceries, because the client can always reliably assess the quality of the purchase by its appearance, texture and smell.

Grocery store or just the department?

Despite the wide range of groceries in the store, it is simply impossible to find a retail outlet that would not sell products that do not fall under the category of groceries. Discerning shoppers want to go to one store and buy whatever they need without having to go from one vendor to another.

Modern conditions of trade are formed in such a way that the owners of food pavilions are forced to give consumers all the variety of requested products, so groceries in the store are sold only in one of the departments, along with other groups of goods.

Note to the grocery seller

The big advantage of selling groceries is that goods from this group have a long shelf life, do not require the creation of special conditions for their storage, and also do not force sellers to equip technologically complex warehouses.

Storage of groceries should take place in a cool room (not higher than 18 degrees Celsius), with low humidity. If the warehouse is damp, then the products will become unusable, because cereals, spices and coffee tea absorb moisture from the atmosphere, in addition, they can be saturated with foreign aromas, which will also greatly damage their quality. An important requirement to those intended for storing groceries, is that the racks on which the goods will be laid out should not touch the walls.

Grocery - word with ancient history that came into our language from the Arab countries. Turkish bakkal originally referred to merchants of dry food, popular among locals. These are various kinds of smoked meats, dried fruits and nuts.

After some time, grocers expanded the range of products offered and under the word bakkal, buyers began to mean any dry food - spices, coffee, tea, cereals, flour, pasta, sugar, salt.

All groceries can act as ingredients for cooking and have a long shelf life.

The Importance of Grocery

In fact, no kitchen in the world can do without dry groceries. The importance of these products for catering is extremely high.

In modern cooking, groceries include a very extensive group of grocery products. They belong to different varieties vegetable oils- olive, sunflower, rapeseed, and animal fats - goose, beef, bacon, butter and margarine.

Sauces, without which the preparation of second courses and snacks is unthinkable, are also considered groceries.

The definition includes all spices and spices available to modern culinary specialists, dry ingredients for baking (yeast, baking powder, vanillin). Well-known and popular instant dry foods are muesli, oatmeal, instant cereals and soups. Snacks sold in specialty shops (crackers, seeds, nuts, concentrated drinks, dried fruits). Dried or dried fish, jam, honey, cheeses, caviar and even meat. And sometimes grocers also sell wine.

Grocery products cannot be replaced in our menu with something else. They are affordable. They do not lose their freshness for a long time and do not require special storage conditions such as deep freezing. This type of product is in demand in any catering enterprise: restaurants, cafeterias, eateries, bars, pizzerias, chebureks, etc. Do not do without them and fast food. The well-known ketchup and chips are also groceries.

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Application of groceries:

• Flour, semolina are obtained from wheat, pasta, bread and mixtures for baby food are made.
• Buckwheat is the queen diet table. It is also used to make baby formula and flour for baking.
• Barley is used for the production of cereals (barley) and flour. Used for baby food.
• Rye is the source of the popular rye flour, from which are baked valuable for healthy eating bread products.
• Corn is a fairly common cereal in cooking. Flour is obtained from it, popcorn is prepared, used as an additive in baby food. And corn flakes and sticks are one of the most favorite children's treats.
• Rice grains are used to obtain flour, cereals, pasta and infant formula.
• Legumes are quite popular in cooking. These include beans, peas, lentils.
• Grains and flour are obtained from amaranth and sorghum.

In order for dry products to be stored for a long time, you must follow a few simple rules:

1. The room intended for storage should be well ventilated, with air humidity not exceeding 70%. The optimum temperature is from -5 to +5 degrees. If it is impossible to observe such a temperature regime, it is necessary to ensure that the temperature does not exceed +18 degrees (air conditioning is used).
2. The main enemy of cereals is insect pests. For prevention, the shelves where cereals and flour are stored are regularly washed with detergents and dried. Cereals can be subjected to heat treatment - cooled to low temperatures or heated. Of the folk remedies for combating bugs, garlic showed itself well. Its peeled slices are laid out in containers with cereals or flour.
3. Goods bought by weight are always more difficult to store. Packaged cereals and flour keep better. From containers, glass, plastic or metal containers are preferable.

Grocery is not only essentials.

According to nutritionists, some dried fruits, seeds and nuts are a real panacea for maintaining health and maintaining beauty. They are a concentrated source of vitamins and minerals, and have a high energy value.

A grocery diet is recommended for people suffering from diseases of the digestive system, as well as during periods of stress and physical fatigue. Especially effective in this case are raisins, dried apricots, dates, prunes, pistachios, sunflower seeds, walnuts and coconuts.

In any grocery store - from the convenience store to the hypermarket - the largest department is occupied by groceries.

These are goods that are invariably included in the grocery basket of any buyer. Traditionally sale of groceries includes the following items:

• pasta;
• flour and flour mixtures of different varieties;
• cereals (buckwheat, oatmeal, barley, millet, rice, etc.);
• legumes (beans, peas, lentils);
• vegetable oils;
• ketchups and sauces;
• sugar, salt, soda;
• spices, spices and seasonings;
• with the development of technology, more and more fast food products appear on the shelves (cereals, soups, breakfast cereals, muesli);
• nuts, seeds, dried fruits, snacks, crackers, dried vegetables.

A huge plus of all these products is that they do not require special storage conditions, and besides, they have long term validity. Usually this group of goods is allocated the most big square. And if you arrange them correctly, correctly build the assortment and increase the attractiveness, the sales volume will reach 25-28%.

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Equipment for the sale of groceries

A special attraction for the owner of the grocery business is the fact that the sale of groceries does not require special complex equipment. You will need the following three types of structures.

Shelving

Wall or island - depending on the area of ​​\u200b\u200bthe room. The option of racks with a pallet can be successful: piece goods are placed on the upper shelves, and packages for small wholesale buyers are placed on the pallet. Also, for example, for cereals, pasta, chips, crackers and bulk products, a rack with baskets is ideal, which can have a slope of up to 20 °, which makes it easier for customers to access goods deep in the shelf.

mesh structures

These are containers, baskets, promotional tables. This type of equipment is more often used for laying out packages of flour, sugar, cereals weighing more than 1-2 kg.

pallets

Wooden or plastic, simple or reinforced. Often in self-service stores, wholesale packaging of goods (in polyethylene) is displayed, from which buyers take the goods on their own.

These goods usually come to the store in packaged and packaged form. So the area can be used more rationally than in other departments:

• products are laid out in the entire depth of the shelves, located from the floor to the topmost row;
• space between different subgroups is not lost.

Groceries are for the most part products that do not take much time to make a purchase decision. Therefore, it can also be placed in uncomfortable areas (at a height of up to 80 and even above 180 cm).

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Secrets to Boosting Grocery Sales

A number of methods should be used to help maintain profitability within a category.

• The work of merchandisers-suppliers, who monitor the timely replenishment of the stock of goods on the shelves, draw up the layout.
• Use of branded racks for product display(usually they are provided by manufacturing companies).
• Actively attracting the attention of buyers with the help of POS-materials of manufacturers.

And in order to distinguish your store from competitors, in which the category is also widely represented, here's what you should pay special attention to.

1. Variety of goods. Be sure to present products of different price categories.

2. The quality of the products included in the range. Business owners should choose well-established grocery brands. These are, for example, large producers: Makfa, Mistral, Russian Sugar, Yug Rusi (brands Zolotaya Semechka, Zlato, Avedov, etc.). It should also be noted that each region has its own popular manufacturers.

3. Introduction of new types of goods into the assortment.

4. The location of the department and the convenience of buying goods.

5. The condition of the products on the shelves. Careful attention to the expiration dates and appearance of product packaging.

Product packaging

The grocery group is a fairly stable set of products, taste qualities which practically do not differ from different manufacturers (except for exotics). Therefore, great attention should be paid to packaging. Nowadays, when the number of offers is growing, this is the first thing that the consumer pays attention to.

I will bring good example from my own practice. 7 years ago I worked for a Belarusian company producing nuts, pistachios, dried fruits, crackers. They used small standard bags as packaging. different color- from light green to blue without any logic. There were several mistakes.

• The colors are not in a contrasting range, but using halftones.
• Some products featured images of animals, some did not.
• The inscription, conceived in gold, was actually printed in a dirty yellow color, almost ocher. And it did not stand out against a green background, which means it did not attract attention. To create contrast, a circle of color combinations is traditionally used.

So all the goods of this manufacturer during the display on the shelves of the store merged into a single mass.

The same colors were used for outdoor advertising on trolleybuses. Moreover, managers were required to increase the volume of sales of goods on the days when the next trolley bus went along the route of those stores. There were no results.

To clarify the situation, I went around the shops and came to the following conclusions.

• A corporate block with such different colors was not lined up either by color or by spelling, so that the buyers did not have an emotional desire to pick up a pack.
• The brand name on the packaging of different products is written in different fonts.
• The store management did not agree to place such an unattractive product in the checkout area. And in the hall they laid it out at the level of the hands - far from being in the most popular place.

Take steps to increase sales.

• We replaced the packaging with bright, catchy, created according to all the laws of advertising, using a single style and color for one group of goods. For nuts - red, for pistachios - bright green. There is a rule in merchandising: in order to stop the buyer, it is customary to start and end a row with something bright when laid out vertically.
• Improved print quality on packaging. For example, flexo printing is well suited for packaging with snacks.
• They left a “window” on the packaging to show the product.

After the introduction of the new packaging, stores began to willingly purchase goods from this manufacturer, and allocate advantageous places for display. After 3 months, sales rose by 12-13%.

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Assortment variety for grocery business

Due to the fact that the grocery group includes a wide variety of goods, some of them satisfy everyday demand, and some can become a unique offer.

For example, sugar is a traditional product that is in every store. But cane brown sugar is designed for buyers with an income above average.

Also, the following products can be attributed to exotic products:

• vegetable oils from grape seeds, linseed, premium olive, cedar, peanut, sesame, etc.;
• flax flour, rice flour, pumpkin flour, soy flour, pea flour, etc.;
• legumes: lentils, mung beans, chickpeas, etc.;
• pasta for baking (lasagna, cannelloni), multi-colored, with the addition of natural dyes(spinach), etc.

However, care must be taken to traditional views goods were on the shelves. Even a temporary lack of buckwheat, rice, salt, ketchup can lead to significant losses. And if loyal customers decide to wait for a new shipment, then others will simply head to a nearby store.

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Expert opinion

Alexander Strogovsky,

About two years ago, I became the manager of a store that my friends bought. They were far from retail sales and did not analyze the situation - this outlet worked without profit: attendance was extremely low (about 100-120 people per day) with an average check of 150 rubles.

I saw that the potential of the store is quite large and agreed to promote it.

The equipment in the hall turned out to be in good condition, repairs were not required, but the assortment left much to be desired.

Self-service store in a residential area offered for the most part alcoholic drinks, snacks and very few sustainable goods. Yes, alcohol can bring good profit. But in the houses around there were many families with children, pensioners, there were a school and Kindergarten. Therefore, the store has developed a bad reputation.

I relied on everyday products and the grocery group, in particular, I strengthened the groups of cereals, cereals, pasta, vegetable oils. In addition, I found interesting offers in the premium segment everywhere. So I could not only improve traffic, but also increase average check.

People who care about family health were potential consumers useful products. I negotiated with suppliers who offered a whole line of unusual vegetable oils from the Zdorovka company, MacMaster durum wheat pasta. That is, now, along with loved ones and famous brands(for example, "Golden Seed" or "Makfa") you could buy pumpkin seed oil or buckwheat horns from me.

Of course, such products need to be promoted. And suppliers are willing to hold promotions. For example, female promoters talked about useful properties products, handed out samplers and bright booklets.

Another important step there was a replacement of goods of unknown manufacturers, with which the former owners entered into contracts. For example, they sold vermicelli packaged in simple bags and at a very cheap price. The warehouse was cluttered with 50 kg bags, which were packaged here. It was impossible to return the goods under the contract. I checked the expiration dates - they were normal - and took all the products to a foundation that collected aid for the poor.

Today, the store traffic is 300-350 people, the average check is 400 rubles, despite the fact that the store format was not customized for wealthy customers and the store offers goods of different price segments.

Information about the company

IP LUKYANOVA I.V. Year of creation: 2009. Number of shops: 1. Selling area of ​​shops: 125 m 2 . Staff: 12 people. Turnover and profit: not disclosed.