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Dentistry, perhaps, is one of those areas of medicine that will always be in demand, because every person in his life had dental problems. To solve these problems, there is a dentist, but he needs to work somewhere. An analogue of the state polyclinic is a private dental office.
For successful work a dental office, you need to know and have a well-thought-out business plan.
This article contains a comprehensive answer to the question that worries many aspiring entrepreneurs: “How to open a dental office?”.
Dentistry probable reasons is one of the most, not inferior to other medical areas. As you know, demand creates supply.
Patients are more likely to use dentists than general practitioners, although the cost of dental care is much higher. That is why the development of the dental business can be successful and promising, despite the tough competitive environment.
The activities of private dentistry can be conditionally divided into three branches:
Despite the demand for such a direction, this format of the dental office is extremely undesirable due to its instability. Usually, such dental offices will face bankruptcy.
The dental business can be classified according to different approaches to customer service:
To start the work of the dental office, you need to calculate all the costs:
Calculation of the final amount of expenses requires individual approach. Usually, an amount of 1–2.5 million rubles is required, excluding expenses for the purchase of premises. As for profit, if the forecast is successful, it will be about 600 thousand rubles.
To start the work of the dental office, you will need to draw up a number of documents:
Scroll required documents for issuing a medical license:
The term for consideration of documents for issuing a dental license usually ranges from 30 to 45 days.
The term for issuing a sanitary-epidemiological conclusion is 30 days.
You can apply for a license yourself or pay for the services of a specialized company, while adding an amount of 60–80 thousand rubles to the main expenses.
After analyzing the plan of the office, and the possible location of the equipment, it will be possible to proceed with the choice of premises. The arrangement in the office is carried out according to the BTI plan.
The office space must be a minimum of 14 square meters for one installation, plus 7 meters for each additional one.
So, for an office with one workplace, there are 30 square meters area. This area includes a hall of 10 and a bathroom of 5 square meters.
In the future, if there is a question about, it will be necessary to take into account the following data:
The height of the cabinet should be from three or more meters, the depth - a maximum of six meters. Each office should be equipped with one-way daylight.
Dentistry offices are opened both in central and in residential areas. It is desirable that the location of the office is adjacent to a bus stop or metro station.
If the selected premises do not meet the required standards, then it will not be possible to avoid redevelopment, which will affect costs.
It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of the rented premises for 2 years is equal to the cost of the apartment.
The best option would be to purchase a room with subsequent redevelopment for a dentistry office. When purchasing an apartment, you will need to register it as non-residential premises.
Why would you need to order architectural and technological project, replace communication systems, coordinate project documents with the expert and fire services, Rospotrebnadzor and the architectural and planning department.
The choice of dental equipment is carried out on the basis of SANPINA standards.
Mandatory equipment of the dental office:
Specialists of the dental office must have an education in accordance with the profile of work. The dentist must have a certificate and diploma of completion of the internship, and practice experience professional activity at least five years.
The presence of one such employee in the state provides medical license.
According to the norms of the work of the dentist and nurses should not exceed six hours a day.
When planning the staff, it is necessary to take into account the work in two shifts. Therefore, staffing will consist of two dentists, two nurses, an orderly and an administrator.
One chair monthly makes a profit about 500 thousand rubles. If the work is carried out on its own area, then the figure will be higher.
Opening a dental office is fraught with some nuances:
Obtaining a license is not an easy process. Therefore, conscientious conduct of business will only strengthen your business, but negligent conduct may lead to its loss. You can lose your license if, for example, you find that the autoclave sterilization log is filled out incorrectly.
Well, someone who, but dentists are always needed, because people have no teeth, no, and they will get sick. So, if you decide to open a dental office, he definitely won’t have to stand idle. But how to do that?
Of course, we must prepare for the passage of circles of bureaucratic hell, and start-up capital need a big one. But, as you know, water wears away a stone, so if you wish, you can build a very successful business. The main thing is to organize everything so that customers and various authorities do not sharpen their teeth on you. For the opening of the dental office to be successful. We have compiled the business plan below.
Dentistry - one of the most profitable types of business. Other medical services clearly pale in comparison. And everything is explained by the peculiarities of demand. Clients most often resort to the services of dentists, and not therapists, although the cost here is an order of magnitude higher. That's why dental business so successfully and dynamically develops, despite the very tough competition.
There are three main formats in private dentistry. Single cabinets for 2-3 units account for approximately 60 percent of the market. Usually they are located on the first floors of residential buildings. Although this is the most common format, it is nevertheless very unstable.
As a rule, such offices are expected to go bankrupt, build networks, or switch to the format of dental clinics. The level of such clinics, of course, is an order of magnitude higher. The third type is large medical centers providing a wide range of medical services, in particular dental.
You can also classify in terms of approach to business. There are clinics line service oriented clients. They offer satisfactory quality services at affordable prices. They have a lot of dental chairs in stock and often these clinics are open 24 hours a day. The second group includes clinics, betting on corporate clients. The third type is small clinics for 1-3 units targeted at VIP clients.
Why do most dental clinics close in the first year? We invite you to find out the answer in the video.
The business plan includes the following costs:
The calculation of the final amount must be approached individually. Usually it takes 1 - 2.5 million rubles, and this is without taking into account the purchase of premises. As for net profit, with a favorable forecast, it will amount to about 600 thousand rubles.
Before opening a dental office, you need to complete the following documents:
After carrying out repairs, purchasing equipment according to the list, checking the availability of certificates for equipment and medications, as well as studying all the SES standards, you can apply for a license. It is only necessary to understand that Permits are issued for only one type of activity. Therapy, surgery, plastic surgery, etc. are registered separately.
You can deal with the registration of a license yourself, or you can entrust it to employees of a specialized company (plus 60-80 thousand rubles to the total costs). Getting a license is incredibly difficult, but losing is easy. You may be deprived of it even if the autoclave sterilization log is filled out incorrectly. And it will be fair, because we are talking about human health.
How much does it cost to open a dental office? The short video below explains this.
Once you have a clear idea of the layout of the office and the location of the equipment, you can begin to prepare the room.
The office area must be at least 14 square meters for 1 installation, and for each subsequent installation, another 7 meters are added. Therefore, for an office with 1 workplace, 30 squares of area will be needed. This includes a hall (10 squares) and a bathroom (5 squares).
If you decide to expand your business in the future, you will need to keep the following indicators in mind:
Every office should have a chair. Cabinet height - 3 meters or more, depth - no more than 6 meters, one-way daylight.
Dentistry open in both business and residential areas. The main thing is that there are car stops or a metro station nearby. If the premises do not meet the required standards, redevelopment will have to be carried out, which will significantly increase costs. You also need to keep in mind that the license is issued for a specific premises, and if the tenant does not want to renew the lease, you will have to start all over again, but in another place. At the same time, the cost of renting a room for 2 years is similar to the cost of an apartment.
In this way, ideal option there will be a purchase of a room and its redevelopment for dentistry. If you buy an apartment, you will need to register it as non-residential. To do this, order architectural and technological projects, replace sewerage, water supply and electrical wiring, coordinate project documentation with expert service, consumer supervision, fire inspection and architectural and planning department.
Dental equipment selected in accordance with the norms of SanPiN. You will need:
All hired specialists must have a specialized education. A dentist providing dental services with a therapeutic direction must have a certificate, an intern and resident diploma, as well as five years of work experience. To obtain a medical license, one such employee in the state is enough.
A license is issued for each medical direction. After you recruit staff, you will be given permission to open a dental office. The dentist is supposed to work no more than 6 hours per day. The same rules apply for nurses.
The staff should be scheduled to work in two shifts. Thus, you will need 2 dentists, 2 nurses, an orderly and an administrator.
However, if you are planning to open a dental clinic, then keep in mind the following difficulties for beginners:
By and large, opening your own dentistry is not so difficult, despite the enormous paperwork. The main thing is to take into account all the pitfalls and hire good staff. Dentistry is a noble and extremely responsible business. Provide a wide range of quality services, and you will certainly get a highly profitable and promising business!
Many entrepreneurs want to open a private dental office in Russia. No wonder, because this business format can bring good profits. Dental services are always in demand. And if the doctor does his job well, then the influx of clients will be provided to him.
The more range of services the clinic specialists can provide, the more profit you can get as a result. For example, some of the most popular procedures are: caries treatment, teeth whitening and cleaning, gum treatment. Responsible citizens visit the dentist 2 times a year, even if nothing bothers them - such prevention allows you to notice dental diseases in the early stages.
But organizing a dental business is not so easy. Opening an office is impossible without obtaining the appropriate permits and licenses. Not to mention the cash injections into professional equipment and the difficulty of finding truly qualified employees.
Today, in almost every major city there are a dozen places where dental services are provided. Therefore, it is necessary to assess the market situation before investing in a business. The main competitors may be:
It is better for an inexperienced entrepreneur to start by opening a dental office. So, he can get rid of many difficulties. For example, you will need small room instead of a whole building. Money for the purchase of equipment will also take much less. In addition, for the provision of each service you need to obtain a license, and this is a laborious process.
Before paperwork, you need to decide on the legal form of your dentistry. If an entrepreneur plans to engage in the provision of services personally, then it is enough to register as an individual entrepreneur. If he wants to open a full-fledged clinic, then it is better to opt for an LLC.
Every employee who provides dental services must first obtain a license in their own name. Otherwise, such a specialist does not have the right to conduct dental activities.
Before going to the local tax office, you will need to decide on the OKVED codes. In the case of opening dentistry, the code 86.23 - "Dental practice" is used.
It is very important to choose the most suitable and effective system taxation. In the case of opening dentistry, the following options are possible:
Unfortunately, the use of UTII in dentistry is impossible. Therefore, it remains to choose between the OSNO or the simplified tax system "income minus expenses." When compiling a business plan for a dental office, it is worth considering exactly the “simplified”.
The clinic should take care of opening its own account and ordering a print in advance. Additionally, you will need to buy a cash register and register it with the tax service. It is necessary for cash settlement with clients. In small offices, the use of cashless payments is not necessary, but in large dentistry, you cannot do without it. Otherwise, you can just lose most their visitors.
A full-fledged clinic or dental office requires a specialized facility to provide services to the public. Find suitable option not easy, as the place must meet many requirements and norms. When choosing a room, you can go one of the following ways:
If there is no money to buy a building, then you can initial stage choose rent. By the way, you can even agree with the owner on the subsequent purchase of the premises.
When concluding a lease, you need to specify the terms. It is not worth renting a room for a short period, since moving the clinic will cost a pretty penny. The contract is concluded for at least 5 years.
Where to start opening dentistry - many entrepreneurs ask themselves this question. It is necessary to bring the premises in accordance with the norms. There is the following list of necessary communications:
Moreover, dental chairs should be positioned so that there is free space in 14 m 2. If the room is equipped with several chairs at once, then next to each of them there should already be 7 m 2 more.
If the entrepreneur does not find non-residential premises, he can buy ordinary apartment on the first floor, and then transfer it to non-residential fund. But this procedure will require a lot of time, effort and money.
When opening your own dentistry, you will have to study a lot of regulations and legal documents. This will avoid numerous fines or even the closure of the organization. First of all, an entrepreneur should pay attention to the following documents:
Some regions have internal regulations. Therefore, this issue should be addressed to the local SES.
Rospotrebnadzor makes demands on the premises. So, to open dentistry, even a small one, you must follow the following rules:
It is imperative to equip the clinic with a dental office (14 m 2), reception (10 m 2) and a toilet (5 m 2). There may be other specialized premises in the institution, namely:
In large clinics, auxiliary premises are also equipped - the administration reception, a rest room for staff, warehouses, and so on.
One of the most challenging tasks there will be a search for highly qualified personnel. More than half of the success will depend on this. In addition, you can not hire just a gifted specialist. To obtain a license in a particular area of dentistry, a doctor must meet a number of requirements:
In addition to doctors, nurses will also be needed. They can also provide a range of services to clients. For example, to carry out hygiene procedures such as teeth whitening. But for this, the employee must have an appropriate certificate and secondary medical vocational education.
In addition to doctors and nurses, other employees will be required. The administrator will be responsible for recording and initial admission of patients, maintaining a customer database, calling and informing them. You can not do without a cleaner - the premises must always be clean. A large clinic may need a security guard or caretaker.
Any entrepreneur thinks about how much it costs to open a dental office if he wants to work in this direction. Before buying equipment, you need to make repairs in the room, carry it out in accordance with established standards.
The purchase of equipment will require significant investments. This will be the biggest cost item. If a initial capital small, you can get by at this stage with used equipment. But here, too, legal requirements must be taken into account. The most minimal list of equipment will look like this:
If x-rays are taken in dentistry, then a visiograph will also be required. It costs at least 250,000 rubles. In total, about 800,000 rubles will be required to purchase the necessary equipment and consumables.
The equipment will require 800,000 rubles, no less. Additionally, it will be necessary to make repairs to the premises, and this is about another 100,000 rubles. The licensing procedure will also require investments. You will need at least 50,000 rubles. It turns out that 1,000,000 is the minimum amount to open a small dental office. If you immediately purchase high-quality new equipment, then this amount can increase to 2,000,000 - 2,500,000 rubles.
For a year, a dental office can bring about 600,000 net profits, provided that it has 2 to 3 jobs. The profitability of such a business is about 30%. It turns out that for every 2,000,000 rubles earned, there will be 1,400,000 rubles of expenses.
Opening a dental office is a risky business. Therefore, possible dangers must be disassembled in advance.
What is the danger? |
How to avoid? |
|
Insufficient demand |
Clients do not know about the clinic, as a result, the company incurs losses due to low demand for services |
Choose the right location, hire qualified and experienced staff, advertise yourself correctly |
Lack of licenses |
Can get bogged down in fines |
Seek help from specialists, order an audit of the enterprise |
Bad service |
Clients will no longer visit the clinic |
Develop a system of bonuses for the administration, make a piece-rate bonus for doctors wages |
No clinic name |
People will treat the clinic with distrust |
|
Discrepancy between price and quality |
Customer dissatisfaction, their gradual outflow |
Control the quality of services, purchase good consumables, update and maintain equipment in a timely manner |
A competent entrepreneur must anticipate the dangers, then he will be able to make his dental office profitable and recognizable.
Against the background of the general decline of domestic public medicine, private hospitals began to open more and more often. That's where the most always go the best specialists, it is there that the most modern equipment and more or less reliable results.
Most often, new clinics are opened in the field of dentistry. Investments in this business are more than justified, because a huge number of people constantly need to fix their teeth. How to open a dental clinic from scratch if I am not a dentist? - You ask. Oddly enough, it is not necessary to be a dentist for this, because you do not treat teeth, but only manage the process.
The undoubted advantage of investing in the dental business is that these services are in great demand and are quite expensive. This will allow you to quickly recoup your expenses and start receiving a stable income. Of the minuses - tangible competition. You will also have to run for licenses. Your initial expenses will be very high, and in order not to burn out at the very start, a beginner must take special courses, familiarize himself with the specifics of the dental business.
For a competent distribution of funds, you will need a business plan for a dental clinic. Putting it together is not difficult, the main thing is to find the current prices and put them in each item, and then make sure that you have sufficient funds.
First of all, make a list of procedures for clients. It could be " redecorating» teeth, orthodontics, surgery, services for children. Check your list with neighboring dentistry, check prices. When the business plan is ready, you can draw up a price list. Now let's move on to the points of the plan.
To successfully register your clinic, you will need the following package of documents:
Collecting all the documents will require you to spend some money and stand in queues for a long time, or you can entrust this to special companies.
For dentistry, unlike, it is not so important that the room is in crowded places. Believe me, if you prove yourself, your clinic will be found even on the outskirts. Building area can start from 200 square meters. In such a room, five offices can be freely placed, utility rooms and restroom. It is best if you buy this office right away, as it will be much more economical in the future, besides, all permits are issued with reference to a specific address.
Renovation of the premises, which will turn into a dental clinic, should not be too pretentious and expensive. The most important thing is clean and tidy appearance and availability of water, electricity, good lighting, sewerage, ventilation, to which the dental chair must then be connected.
For repairs, hire professionals so that all project documentation is available.
Choose good technique it will be difficult for you. Great amount brands for a person without an appropriate education merges into one and it is not clear how to single out what is good and of high quality. That is why find a consultant and give him the right to choose equipment.
The dental clinic should be equipped with: x-ray, chair, furniture, drill, tools and consumables, a compressor with a pump and much more.
Recruitment depends on the scale of the clinic. Suppose you open a hospital with 5 rooms. Then you need to hire 10 doctors and nurses (morning and evening shifts, respectively), 2 orderlies, 2 administrators and a director.
Employee salaries are usually negotiable. This is somewhere around 25% of the revenue for a doctor, $300 for a nurse, and $200-250 for a nurse. The search for personnel should begin when work on the opening of the clinic has just begun, because then the time to choose good specialists there will be more. In addition, it is necessary to adjust the process in such a way as to avoid unpleasant precedents, install video surveillance and special programs for this.
Advertising is the engine of progress, and your business will also move only with its help. First of all, dentistry needs a website where all types of services will be indicated, descriptions on them, price list, promotions. Entrust the design and writing of the site to a specialist in order to get a worthy product at the end. Establish partnerships - in this case, you can count on additional advertising. Moreover, partners can offer you their products for sale and promotion, for which you will receive either additional finance or free services / discounts.
In addition, you can always use the usual advertising chips: advertising on TV, on the Internet, in magazines and newspapers, flyers. If you are too lazy to do it yourself, contact advertising campaigns and they will do it for you.
The dental business will always remain very profitable and ugly for those who want to have a good permanent profit. The profitability of this business exceeds 30% and in a year and a half all your expenses will fully pay off. Difficulties will arise at the stage of selection of equipment, personnel and with the development of a client base. You may start to feel like nothing is going to work. The main thing is not to give up and ensure the proper quality of services, and then success is guaranteed.