What can be bought on the open market. What is profitable to sell now

Before you open a business that specializes in selling something, you need to analyze the market in detail, finding out what is profitable to retail. After all, there is always a chance that the niche in which you planned to take your own place has long been occupied. Or you have chosen not a very suitable product that will not be in the expected demand from buyers. The situation can vary greatly depending on where you live. But it is possible to single out groups of goods that are traditionally popular with the population. We propose to dwell on them.

What is profitable to trade: Food

As a rule, most newcomers to business start their business by selling food products. There is one significant point here: it is imperative to think over the conditions and place of storage of your goods. You may need to rent a warehouse and freezers. It is also necessary to accurately calculate the volume of purchases so that unsold products simply do not rot in the warehouse, or their shelf life has not expired. Such a business will be profitable in cities and large towns, especially if you manage to negotiate direct deliveries with manufacturers.

What is profitable to trade: essentials and personal care products

This category includes products such as soap, matches, toilet paper, detergents, combs, etc. All these products have wide application in everyday life, therefore they are in stable and steady demand. Places for the sale of such products should be chosen within walking distance from residential buildings.

What is profitable to trade: seasonal items

These products include products whose sales peaks fall on certain time during a year. For example, for swimming they are not in great demand in winter, and warm mittens in summer. In order to succeed in this segment, it is necessary to clearly define the product and the time when people will need it. At the same time, it is advisable to purchase products long before the start of its sale, so that the costs for it are minimal.

What is profitable to trade: clothes, household chemicals, technology and more

In the 90s, the shuttle business flourished in our country, but today it is practiced only in the border areas. Nevertheless, if you try hard, you can organize the import and resale of any from abroad. Despite the fact that you can make very good money on such an entrepreneurship, it is associated with various difficulties, which lie in the risk of damage to it, currency conversion, etc.

What is profitable to trade in the market

If you are planning to place an outlet in a bazaar or market, then first of all you should look at the assortment of what is already sold by your neighbors, and if possible, do not repeat. In general, cheap and very necessary items of clothing, such as shorts, socks, T-shirts, tights, etc., are in the highest demand. Also, a good profit is brought by trade in inexpensive cosmetics and jewelry.

A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much you can start doing business, etc.

You, he says, have already gained some experience and you can say what is more profitable to do now.

Experience of working for yourself, of course, appeared in two years - a little experience in conducting retail sales(at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. By now, we have sold 2 small retail outlets, and 2 stores have been merged into one and moved to another location ).

During this time, we have sold everything: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment electricians from 200 items, connection services to OPSS, cell phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to remember with a swoop :)

I can’t consider myself a professional in the field of retail sales, on the contrary, the more I learn, the more I feel like a sucker. However, I have already developed my own view on most of the issues and problems that I had to solve. I tried to give my answers to these questions, they are subjective, but now I have just such convictions.

I divided our conversation into several semantic blocks and I will slowly lay them out. If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “ ”(Warning! This article does not have ready-made answers, but it is highly recommended to read it, like all articles in this series).

So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e. in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle. In general, I was a little surprised.

- Tell me what you want.

- I want to do exactly what is profitable now, what works best now!

“Well, it’s never known in advance. We moved one outlet only 200 meters away, and revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e. in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

- Well, tell me, what are you trading now - is it profitable to do it?

- Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with. Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen. This is training and experience, and your task is to minimize the cost of this training. Training, I must say, very interesting. Those. it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

- Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

- Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e. become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc. You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable. There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even a very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest is a profit for those who want guarantees.

If you are going to engage in entrepreneurial activity, then there are only probabilities and opportunities. And if you want some kind of universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist.

- Well, damn it, but if you take a shopping area in a passing place in the city center, bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price. It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years. And now - every year people buy something new for themselves. The same thing with shoes - the year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread. It seems to me that this is a win-win option ...

- Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition.

However, I am skeptical about the idea of ​​some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken." Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on. All gears in this mechanism are interconnected.

- What about this thought? You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product. Maybe I shouldn't be in business until I come up with something innovative, some unique product?

- Here I strongly disagree. In my opinion, the concept, "it is necessary to offer some new, revolutionary product" is erroneous. At least you don't have to start there. Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas. You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy.

Or maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement. This is exactly the situation when the seeds fall on fertile, prepared soil. And one innovative idea is not enough - if you cannot implement it, then you will be completely disappointed in business. You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting.

Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration individual entrepreneur? It's so difficult! I know several of them.

This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view. From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money. You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business.

Previously, the Capital show was broadcast on TNT, which was visited by various people with their innovative products, who were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

- Listen, I still do not understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothes?

- Come on. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all. This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business. The main thing here, in my opinion, is to master business technologies - sales, purchases, etc.

Conversely, a successful entrepreneur can make money from almost everything he undertakes. And if it doesn’t work out, then this is not a reason to stop doing business - one project more - one project less. Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it.

Figuratively speaking, before doing scientific discoveries, learn at least to read and write - this is the basis.

This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. On the good location Almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.

Economic activity aimed at the implementation of the sale is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy low - sell high), however, as in any kind of business, there are many pitfalls in successful sales.

Organization of own business in trade

“In order to sell something unnecessary, you must first buy something unnecessary,” said the household cat Matroskin in a famous cartoon. The simple truth applies to entrepreneurship as well. Real Goldmine in the fact that this very “something unnecessary” may turn out to be extremely necessary for someone else, who will eventually turn out to be a satisfied client. So, a primitive business scheme in the field of trade is as follows:

Determination of a product that will be in demand. What to sell to earn? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make it easier to sell. That is why it is useful to preliminarily marketing research market.

Purchase of a trial batch of goods or search for a supplier who is ready to work according to the dropshipping model (direct delivery from the supplier to the final consumer, bypassing an intermediary who is looking for customers).

Direct sale of goods (already with an extra charge) to the final consumer. The organization of trade can be different: through the Internet or a real outlet, in a circle of friends (many network marketing structures were originally built on this principle).

There is another option for organizing a business in the field of trade: the production of goods with subsequent distribution by wholesale or retail. What can be sold this way? Handicrafts are in demand, you can organize a small home cafe with delivery, sell kvass or home-made beer, agricultural products and everything that can be “produced” without the need to rent production facilities.

Resale of goods from bulletin boards via the Internet

What can be sold online? The once very popular way to make money without investing on the World Wide Web involves searching for goods that the owners sell at a low price, followed by resale at an adequate or even slightly overpriced price. A distributor who seeks to earn in this way must be not only good, but also a universal “salesman”. On countless bulletin boards you can find a wide variety of “lots”, and limiting yourself to only one type of product is obviously losing some of the profit.

Another option for such a business, which over time can be developed into a full-fledged online store, involves just the same concentration on only one category of goods, which, as a rule, becomes clothing. In many secondhand, confiscated or stock stores you can find decent items at a very low price. Minor repairs, additional washing, perhaps adding some decorative details - and the thing can be sold already at a premium. High-quality photos and your own group on a social network or even an entire online store with single copies of dresses, t-shirts or jeans will help organize the turnover.

Sale of goods from abroad in Russia

The ubiquity of the Internet and e-commerce, globalization and the “blurring of borders” have made it possible to trade not only between large corporations from different countries, but also wholesalers or retailers and end customers. Sites where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.

By ordering a small batch, for example, on "AliExpress" orTinydeal, you can make a good margin and sell the goods already in Russia with a good profit.But what is now profitable to sell in Russia? Wholesale in such a business pays off only for trendy items or equipment. Other products are best purchased in small lots.

Selling Information Products: Money Out of Nothing

You can make money in e-commerce without financial investments. Infobusinessmen today make a lot of money on e-books, manuals, coaching (consulting and training), lesson books and similar educational materials. You can sell both your own information products and others (through affiliate programs). In the latter case, the distributor receives a percentage of the author's profit.

How to sell a product that “cannot be held in your hands”? The implementation of information products involves the promotion of a personal brand, the creation of your own web resource, active work in social networks and cooperation with popular sites of the same subject. All that is required from a novice businessman is to select and correctly place promotional materials, as well as to respond to questions from potential customers in a timely manner.

Organization and launch of your own online store

A more serious project is the launch of an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will administer, fill the online store with goods, promote in search engines, as well as social networks and many many others. Such projects pay off for different term- it all depends on the right niche and the implementation of the idea. You can earn large amounts even in a month if the idea is of interest to the Internet community.

What to sell to earn? According to statistics, residents of Russia on the Internet most often buy computer equipment and electronics. By the way, the profile of purchases on foreign sites is significantly different, which is represented by the data below in the form of summary graphs.

Hobby that can bring good income

Handmade products deserve special attention, the margin for which can even reach 500% of the cost price - it all depends on the skill of the manufacturer and the originality of the goods. What can be sold? Embroidered pictures, amulets, knitwear (comfortable children's clothing or costumes for photo shoots of babies are used in a special way), bags, toys and accessories - this is only a small part options. Hygiene products (decorative or “advertising” soap, natural shampoos, scrubs), cosmetics, notepads and diaries, restored furniture, wedding paraphernalia are in demand. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.

Opening your own store or outlet

Much more nuances involves opening a retail outlet. The entrepreneur will have to register, purchase or rent suitable premises (not forgetting that the location of the store also has a direct impact on profit), organize supplies, communicate with many authorities, obtain all necessary permits, hire staff, and so on. Trade enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much more profit.

Choosing the right product for sale

The right choice of goods affects future earnings. What can be sold? It is necessary to conduct a market research to find out what demand is not being met by the existing supply. It is often profitable to sell convenience stores (we are talking about convenience stores), used items, medicines or children's products. AT big cities branded clothing or healthy food stores are popular. It is profitable to sell goods for animals, cosmetics, alcohol.

Features of trade in consumer goods

Consumer goods include personal care products and items, light bulbs, batteries, household chemicals and other items that are often purchased. This also includes some food (packaged), pet products, plastic or paper/cardboard products. Such products are used daily (or very often), presented in a wide range and at an affordable price. Features are an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday, in reserve and for home reception.

Consumer goods in most cases do not require a carefully thought-out marketing strategy. Success factors in this segment of trade are:

convenient location of the outlet (in crowded places: near public transport stops or in residential areas);

a wide range of consumer goods, the availability of analogues for sale;

affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).

The most profitable options for goods for sale

What can be sold profitably? The highest markup is made on those categories of goods that are used in high demand. Large amounts are earned by those who manage to find a supplier and organize the sale of any product with a low cost in the face of increased demand. What to sell to earn high margins:

Flowers. Profit of flower shops in pre-holiday and holidays can be astronomical. Given that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they are sold for at least 100 rubles, you can “win” a significant amount. A significant drawback of such a product, however, is its fragility.

Bijouterie. Jewelry and accessories are quite cost-effective, the margin on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.

Beverages. Extra charge for loose tea or coffee, drinking water in bottles or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. A good margin is made on milkshakes or refreshing drinks. Business does not lose prospects with a cold snap: in winter you can sell hot tea or coffee.

Popcorn, gummies, cotton candy, ice cream and other sweets. The cost of raw materials for products sold in shopping malls, parks and other places of mass congestion and recreation of people, ten times lower than the cost of ready-made popcorn or cotton candy. During the season, you can get significant benefits by selling sweets.

Handmade. In a society that promotes the ideals of otherness and individuality, exclusive goods are in very high demand. Estimating the cost of such things is quite difficult (especially for those who are far from creativity), so the seller can wind up the price quite strongly. Demand is both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as renovated furniture or interior items.

Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% of the market value. The rest of the final price is made up of advertising and transportation costs, as well as beautiful packaging.

Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably high prices, such as helium balloons or cardboard postcards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.

trendy things. You can expect really high profits if you manage to catch the trend. Talking hamsters were once popular, later - transparent bottles for drinks My bottle, the demand for things is more stable, for example, with comic book characters. You can also make T-shirts individual design and sell. Printing on linen bags is in demand. True, wholesale sales here will not bring results.

Accompanying services. Related services include furniture assembly services (for furniture stores), repair of household appliances (for distributors of small home appliances), refilling cartridges (for stationery stores or copy / print points) and the like.

Of course, not all products with high margins allow you to earn large amounts in a fairly stable way. But the right approach and innate instinct solve many problems associated with organizing your own successful business.

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + helpful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from small town they will hardly appreciate your desire with elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Take a poll potential buyers.

Compose a short questionnaire with questions, print required amount copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if for every three residential buildings If you have one grocery store each, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in metropolitan areas);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   Everything goes here, from the smallest kitchen utensils and ending with furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

That's why various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

Moreover, the network has big choice aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of interested people.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

In some life situations, such a problem arises when there are not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping.

Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China.

The best-selling goods have always been and will always be made in China, as they cost less than other producing countries.

The advantage of such a sale will be that there is no need to invest your cash, as the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board.

In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same.

Here is a small list of products that you can try to sell through Internet bulletin boards:

1. Personal items that have become unnecessary for any reason.
2. You can buy various products and resell them, receiving interest from the sale.
3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
• You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors.

This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large sum, which to an ordinary layman will seem like a trinket with no value.

In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections.

It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc.

Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price.

This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate.

The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with right approach will allow you to quickly return the spent amount and earn interest.

We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc.

In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it.

Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income.

Despite the fact that almost everything that can be bought is present on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply.

1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

How to make money selling photos and equipment?

There are several ways that can help you turn your photography talent into cash. Of course, photos are not the best-selling products, but there are still several ways:

1. Work as a photographer by order or for hire.
2. Get a job at a big company or take pictures for a local newspaper.
3. If a person has a lot of knowledge and education as a professional photographer, you can sell video tutorials on how to take original pictures correctly.
4. Somewhat off topic, but a suitable way to earn money can be the sale of special accessories for pictures or directly cameras, etc.
5. A good way to earn money can be the distribution and advertising of other people's products using unique photographs. Many large firms are willing to pay well for this kind of marketing from private photographers.

Implementation of computer games

Returning to the topic of making money on the Internet, you should pay attention to computer games. The gaming industry today occupies a huge niche in the sales market.

Platforms like Steam or Origin allow resourceful people to sell game keys, game accounts, and so on.

Of course, if you raise the question of what is profitable to sell, then games are not the best, but still, having bought an application at a discount on a sale, for example, in a few weeks you can sell it for much more.

However, in order to successfully sell such a product, you need to know where to look for an audience. Most often, the sale and purchase of such products is carried out in specialized groups all on the same Internet. To increase the chance of success for implementation, it is recommended to draw up various unique offers, promotions, etc.

Sale of information

The 21st century is considered the century of information and computer technologies. If the sale of equipment is already a problem, then trading in information is much easier. Being a professional in any field of activity, it is quite possible to earn money by selling your knowledge.

You can implement them in the form of video tutorials, online courses. If the baggage of knowledge is supported by extensive experience or some of its additions, then it is quite realistic to write a book about it. Selling books as a business has long been a stable industry in its own right.

Hand crafts are in great demand. If a person has skills in this area, then you can sell both the ready-made products themselves and video tutorials on creating such crafts. You can earn even on the ability to write poetry.

If it turns out really well, then you can write them to order or create your own collections that you can sell.

Revenue from sales

A huge role is played by the type of product itself, how much goods the seller has and in what place he sells it.

It is worth noting that the fact of location is one of the most significant, since for maximum sales efficiency it is necessary to find the right audience.

There are several other factors such as the uniqueness of products, which affect profit margins in the highest degree. When starting your own business selling something, it is very important to study all the preferences of potential customers in order to offer them the most suitable product.

Resale Opportunities

Of course, being engaged in the resale of goods, real estate, knowledge, etc., you can get tired, and all this can get boring.

However, you need to understand that the constant fuss and thoughts about what you can buy cheaper and sell more expensive is a direct way to earning real money. The best thing, of course, is to devote yourself to real estate business.

However, if at some point the resale stops and the apartment remains, then you can always start renting it out. This is one of the most simple ways earnings, and passive.

And this means that he will not interfere with doing any other things. By selling apartments or private houses, you can get good fortunes almost at any time.

Sale of furniture

Among the many ways to earn money, there are those that require certain skills. What is profitable to sell, knowing how to work well with your hands? This is not a job that requires education. An interesting option sales can become furniture.

However, a simple resale will not bring practically any profit. Therefore, it is worth paying attention to those specimens that have lost their marketable condition. Buying for next to nothing products that have defects, poor paintwork, broken parts, etc.

You can also earn. But this will require a certain amount of effort. Troubleshooting, painting, and being creative to give a piece of furniture a marketable and unique look can dramatically increase its value.

Thus, having bought an old and ugly sofa, having worked on it, you can sell it at a price that will be several times higher. In addition, handicraft will always be highly valued among people of the upper class.

Paying enough attention handmade, furniture can be sold at huge prices.

What to trade in a small store: what is profitable, what product is better to sell

Many aspiring entrepreneurs are wondering what to trade in a small store.

In fact, the question is much deeper than it seems - after all, in a store with an area of ​​\u200b\u200ba couple of dozen square meters not any product can be sold profitably, especially if the outlet is located in a residential area, that is, within walking distance. In this article, we will look at best options for the organization of trade in a small area.

Products

The first thing that comes to mind when it comes to starting a retail business is opening a grocery store. And it's really a good option. An area of ​​20-30 square meters will be more than enough.

The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you buy used equipment, you can save about a thousand euros.

Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the object.

Children's products

You can also make a lot of money selling baby products. The investment will be more than when opening a grocery store, but the profit can be much higher. So, in addition to 9-10 thousand.

dollars of initial investment in the product and shop equipment you will need to invest another 200-300 dollars in the arrangement of the ramp - many parents will come with strollers.

The yield of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city dweller keeps pets, so the pet store is very profitable business which does not require significant investment. The initial investment will not exceed six to seven thousand euros if you buy feed in the middle and lower price segments.

However, keep in mind that many pet owners want their pets to receive the highest quality product.

And in order to earn on this, investments will have to be increased: about one and a half thousand euros will have to be invested in expanding the range of high-quality feeds. The profit will be from 1.2 to 2.3 thousand euros.

If you establish contact with local manufacturers of furniture for animals, you can earn 200-500 euros per month additionally.

draft beer

Draft beer shops bring in a stable, albeit small, income and require minimal investment.

In a room of 30 square meters, you can open a retail outlet with about 16 taps, that is, you can offer your customers 16 types of beer.

Preference should be given to domestic varieties, as they are much cheaper and allow for a large margin (up to 100 percent), providing higher profits.

The total investment in the opening of such an institution will be about four to five thousand dollars.

Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars a month, then in summer period income will be better - up to 2-4 thousand rubles.

dollars per month. It is especially profitable to open such stores in regions with a warm climate.

Pharmacy

Opening a pharmacy on its own will cost 14-16 thousand dollars, under a franchise - 20-25 thousand.

However, the second option is preferable: a pharmacy that has a familiar, well-publicized sign is more credible, and, accordingly, will attract more customers and bring in more profits.

In addition, the franchise provides a lot of other benefits such as staff training, marketing support, and so on. The average monthly income of a convenience store is $3,000-4,000.

Flowers

If, thinking about what you can trade in a small shop, you opt for flowers, you will never regret it.

Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros.

the only serious disadvantage such a business is a short shelf life of flowers, and it is possible to understand how much goods should be available only through trial and error.

Confectionery

Investments in opening a confectionery store will amount to approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods.

If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. From ourselves we can advise: Penza confectionery factory
Profit from the sale of confectionery products will be from 800 to one and a half thousand dollars a month. You can increase your income by selling tea and coffee.

What to give up

It is impossible not to mention also the options from which, for one reason or another, should be abandoned:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumery;
• men's clothing and footwear;
• jewelry.

Now, knowing what to sell in a small store, and what is better to refuse, you can choose the option that you like and can afford. And even if something doesn't work the first time, don't give up. Remember, success comes to the stubborn.

What is profitable to trade

Trade is one of the pillars of the economy and the most popular activities in private business. It is often difficult for novice businessmen to decide what to sell in order to get the maximum profit without risk.

There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability.

Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the figures of net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality.

In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.

Which store to open?

It is not always necessary to chase the possibility of a high margin. For example, in retail chains that sell food products, the retail markup rarely exceeds 10%, but due to the fact that products are always well bought, even such a markup is quite profitable.

Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time.

To some extent, this also applies to household chemicals, although the shelf life here is much longer.

Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) markup relative to the purchase price.

Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult.

In addition, the start-up capital required to purchase clothes of the middle price segment in the right assortment is much less than if you work with the premium segment.

The undoubted advantage of the clothing trade is the lack of expiration dates, but seasonality has to be paid for this. Special attention it is worth paying attention to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up.

As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.

Look for profitable options

In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.

An entrepreneur engaged in trade dreams that his goods would not be stale on the shelves, but would quickly find demand. But during the crisis, the financial situation of the population worsens. Accordingly, people are less likely to make purchases of non-essential goods.

It would seem that those businessmen who trade clothes, may not worry about this: they say, a crisis is a crisis, and every person needs not only something to eat, but also something to wear every day.

However, changing conditions force them to be especially careful when deciding which clothes it is profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.

Which clothes is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this question from the point of view of elementary common sense.

What clothes are people likely to buy, even in an environment where their financial situation has noticeably worsened? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with such words as "bad", "obsolete", etc.

That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be sold out quickly.

For reliability, it is worth offering customers approximately the same assortment as last season, of course, taking into account the requirements of fashion, and if last summer the goods were quickly sold out.

As for expensive, especially exclusive, clothes - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or completely abandoned for some time until the moment of a stable improvement in the financial situation.

And what about the child clothes? On the one hand, loving parents will by no means leave their baby without the necessary things, especially considering that in the summer the kids spend a lot of time outdoors.

On the other hand, during a crisis period, the sad saying is more true than ever: “It’s not up to fat - I would be alive!”. Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal children's clothes as a gift from relatives, friends and acquaintances who have older children, rather than go shopping. Therefore, to focus on the children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.

What is profitable to sell on the Internet: 8 business ideas

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business.

It is worth starting with the fact that for development successful business Creativity is needed on the Internet these days.

The period when people considered online marketing as a curiosity has already passed. Now we need a strict assessment of the possibilities and the constant generation of new ideas.

If you are ready for this, welcome to the worldwide sales network.

We will analyze who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to engage in.

Where did the idea to sell online come from?

With the development of the Internet, people began to think about how to sell products using it.

Entrepreneurship, sooner or later, had to spread to the world wide web.

This would cover large quantity potential buyers and save money on the sale of goods, that is, it was profitable in all respects.

Jeff Bezos - this name will forever remain at the origins of business on the Internet.

He was the first to start building his "empire" Amazon in the still unstable and empty global network.

1994 - Jeff Bezos founds Amazon.com. At that time, an online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid.

July 16, 1995 - The first Amazon online store opens. The first product sold over the Internet was a book.

This is very symbolic, because, based on the opinion of many ordinary people, it was the Internet that became the killer of the book market.

At one time, this way of selling goods became a curiosity and made many people reconsider their attitude to the Internet.

Over the past 10 - 12 years, the Internet business has qualitatively changed, competition has grown significantly.

The Internet has become an integral part of life. Can not imagine modern market no online commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the world market, is filled with new Internet markets so rapidly that if you sell banal clothes, it will not be able to attract new customers.

To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell on the Internet at the moment?

Based on the data of the diagram, it is possible to determine the main areas of business that have already managed to move to the network.

The leading position is occupied by technology and clothing. This is easily explained by the fact that such goods are easy to transport and do not require distinctive storage conditions.

But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

For many years, the trends have not changed.

But one cannot help but recall the new trends that are conquering the market with tiny steps.

These include the sale of food products, online consulting, hand-made products and many others.

Beginning online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Do not linger on banal decisions.

The future of Internet business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell on the Internet

In this section, you will be able to choose your path among an "ocean" of options. Below are selected only the most unbanal business ideas of what is profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already heard about making money on the Internet with the help of freelancing. But most understand it as independent execution assigned tasks.

And what if you become an intermediary between the camp of customers and performers?

Freelance exchanges are very profitable if you consider them as a business.

Having a huge base of customers, as well as performers, you can establish a permanent job for all participants + keep a percentage of financial transactions for yourself.

The best examples of how to profitably engage in online mediation on the Internet:

• https://www.fl.ru/
• https://www.weblancer.net/
• http://1clancer.ru/
• https://joby.su/
• http://devhuman.com/
• https://freelansim.ru/

These online resources occupy a leading position in the Runet space.

Why is freelancing a business for active people?

To make a profit, you need to have huge amount exchange clients.

The process of site promotion takes a lot of time and money, as well as effort. Therefore, one cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

How often have you thought about going to the gym? proper nutrition? The trend of our time is a healthy body.

Many are willing to invest in their physical form, and you just need to use it!

The idea of ​​a healthy lifestyle online store is to implement a whole range of online services on one portal:

• drawing up a training plan;
• provision of sports nutrition;
• organization of sports activities for the clients of the resource;
• motivational work with subscribers;
• online coach service.

The essence of the idea lies in an integrated approach. After all, there are already many services that provide sports nutrition.

You need to take a potential client into your networks with the volume of services, as well as their quality.

In the twenty-first century, society is shifting to selling not goods, but a way of life. Given this fact, the idea is worthy of attention and doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe.

if you have great ideas for preparing unique dishes, but the high cost of organizing your own establishment makes you forget about the dream, a restaurant on the Internet is profitable.

The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

Stage Implementation

If you doubt the profitability of a business, consider one important detail: a person has several basic desires.

The desire to eat delicious food is one of them. Possibility to order favorite dish on the Internet with home delivery, will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is the approach of the twenty-first century.

Entrepreneurial activity on the Internet can be built not only by selling goods or engaging in financial transactions.

Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea.

All you need in the first stages is your website, a good webcam + a lot of time to work.

Modern living conditions provoke constant moral breakdowns, chronic fatigue. Lack of communication breeds complexes.

The task of the psychological center on the Internet is not to prescribe drug treatment patients.

First of all, the consultant must listen to people's problems and have a lot of life experience to give advice.

5. Handmade market on the Internet

Do you know how to make exclusive things with your own hands?

Start making a living doing this. Open a shop on the Internet, where you can profitably sell your own creations.

The idea is not new, but very popular. To order a small detail that will decorate the interior of any room is the desire of many potential customers.

What are the advantages of a hand-made shop on the Internet:

• Free schedule, implementation of a hobby in practice.
• Work at home or in a personal workshop.
• Work in its own format - the absence of strict framework.

Considering all the positive aspects, starting your own small business will not be a big problem.

If you are a brave and skillful craftsman, make your dream come true - make money on the Internet on what brings pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any novice entrepreneur, finding an up-to-date suitable form of a particular document is quite problematic.

Organize your service, the main task of which will be to collect package documentation for legal processes.

For example, the registration of entrepreneurial activity is a complex process.

Offer the client on the Internet a ready-made package of documents, which only needs to be filled in with data.

Naturally, for a fee.

Paper work requires experience and care + constant updating of information.

Work in this format is suitable for people with higher legal education. And, whatever one may say, such a thing is profitable.

7. Remote technical support is a good idea

Do you know how many people can't turn on their laptop after removing the battery?

Help in such situations will seem ridiculous for experienced system administrators, or experienced users.

But even this can make money!

Online support organization plan:

• Design and development of your own website.
• Resource promotion, customer base search.
• Work on the organization of qualified assistance online.

To operate such a service, 2-3 qualified employees are enough.

Their task is to constantly support customers, solve their problems, by providing a clear guide to action.

How to find a product for sale on the global network, you will also learn from the video:

8. Is it profitable to sell furniture on the Internet?

You say that selling furniture is trite? In general, you will be absolutely right.

But even this type of activity can be presented from a profitable side. See the banality of your competitors as an opportunity to beat them.

The main idea is the refinement and implementation of furniture layouts invented by customers. You will need your own furniture design application.

Yes, initially it is not the cheapest option. But you get superiority over the rest of the market players, and get into the top industry of modern Internet business.

Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design design and an extensive choice of materials.

What is profitable to sell on the Internet? Literally anything if you can find the right marketing approach.

Otherwise, you will not be able to realize even an ordinary bedside table.

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Life without an office

A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much you can start doing business, etc.

You, he says, have already gained some experience and you can say what is more profitable to do now.

The experience of working for myself, of course, appeared in two years - a little experience in retail sales (at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. By now, we have sold 2 small retail outlets, and 2 stores merged into one and moved it to another location).

During this time, we have not only sold: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics from 200 items. , services for connecting to OPPS, cell phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to remember with a snap 🙂

However, I have already developed my own view on most of the issues and problems that I had to solve.

I tried to give my answers to these questions, they are subjective, but now I have just such convictions.

I divided our conversation into several semantic blocks and I will slowly lay them out.

If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “what to do - list” (warning! There are no ready-made answers in this article, but it is highly recommended to read it, like all articles in this series) .

So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e.

in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle.

In general, I was a little surprised.

Tell me what you want.

I want to do exactly what is profitable now, what works best now!

So after all this is never known in advance.

We moved one outlet only 200 meters away, and the revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e.

in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

Well, tell me, what are you trading now - is it profitable to do it?

Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with.

Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen.

It's training and experience, and your job is to minimize the cost of that training. Training, I must say, very interesting. Those.

it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e.

become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc..

You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable.

There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even a very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest is a profit for those who want guarantees.

If you are going to engage in entrepreneurial activity, then there are only probabilities and opportunities. And if you want some kind of universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist.

Well, damn it, but if you take a shopping area in a passing place in the city center, bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price.

It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years.

And now - every year people buy something new for themselves. The same thing with shoes - a year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread.

It seems to me that this is a win-win option ...

Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition.

However, I am skeptical about the idea of ​​some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken."

Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on.

All gears in this mechanism are interconnected.

How about this thought.

You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product.

Maybe I shouldn't be in business until I come up with something innovative, some unique product?

Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas.

You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy.

Or maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement.

You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting.

Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration of an individual entrepreneur? It's so difficult! I know several of them.

This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view.

From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money.

You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business.

Previously, the Capital show was broadcast on TNT, which was visited by various people with their innovative products, who were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

Listen, I still don’t understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothing?

Let's do it. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all.

This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business.

The main thing here, in my opinion, is to master business technologies - sales, purchases, etc.

And vice versa - a successful entrepreneur can make money from almost everything he undertakes.

And if it does not work out, then this is not a reason to stop doing business - one project more - one project less.

Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it.

Figuratively speaking, before making scientific discoveries, at least learn to read and write - this is the basis.

This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. In a good place, almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.

Have you read? Now check out Jack Ma's 10 Rules for Business Success
His wife and friend helped him raise his $20,000 start-up capital. He is the first businessman from mainland China to be featured on the cover of Forbes magazine. He is the richest person in China and the 18th richest person in the world. His fortune is estimated at 29.7 billion dollars. His name is Jack Ma and he is the founder of Alibaba.com and here are his 10 rules for success: