Own business: cakes to order. Cake production as a business from A to Z

Cake business - profitable idea, which requires minimal initial investment and quickly pays off.

♦ Capital investments – 40,000 rubles
♦ Payback – 4 months

Today in any store - big choice confectionery.

But, firstly, the quality of the products used by serial manufacturers leaves much to be desired, and, secondly, many people want to purchase an exclusive cake that would match such important event like birthday, anniversary, wedding, etc.

There are women (and sometimes men) who manage to bake real sweet masterpieces, but for some reason do not think that they can be sold.

Cake business- a profitable idea that requires minimal initial investment and quickly pays off.

What is the idea behind the cake business?

Imagine that your husband is a photographer, and he is celebrating 20 years of his professional activity. On this occasion, he decided to treat the visitors of his personal exhibition with a cake.

Banal pastries will look uninteresting, but cakes in the form of a camera or other special equipment are an original idea.

You cannot buy such a dessert in the store.

But there are people who bake cakes at home and by placing an order, you can please your husband.

It is believed that the idea of ​​making original cakes came to us from the USA.

It was the spoiled Americans who were the first to decide that standard pastries were not very interesting and began to order unusually shaped confectionery.

And since consumers had a demand, there were those who decided to turn their passion for confectionery into a profitable business.

Pros and cons of the cake business

Interesting fact:
Biscuit - a traditional cake for baking cakes, was originally called "sea biscuits". The first mention of it was found in the logbooks of English sailors. The biscuit won its popularity due to its long shelf life - it did not deteriorate and did not become moldy, even despite the humidity during sea voyages.

Baking at home from an opportunity to have additional income can turn into a main income and become a profitable business.

The main advantages of this startup are:

• Minimum capital investment.
  In fact, you only need to spend money on kitchen equipment and utilities.
  Products for baking cakes will be included in the price of each order.
• The opportunity to work right at home, which is suitable for mothers with small children, people with handicapped and other categories that cannot be in the office full time.
• A lot of free niches, because this business has not yet become too popular, and confectionery shops and factories are not your competitors, because they produce standard products.
• You can not fool around with the registration procedure at first and bake at home illegally.
  You need to start dealing with the design of your business only after you have formed a client base.
• Cake business is an opportunity to show your creativity.

There are practically no disadvantages to this type of business.

Unless earnings at the initial stage may seem modest to someone.

And you also need to remember that you are feeding people, which means that you should follow sanitary standards and safety precautions.

Advertising and business calendar plan on cakes

Pastry chefs who make custom-made cakes at home claim that word of mouth is the most effective way to advertise their business.

If the first client likes the pastry, then he will not only contact you again, but will also recommend this to all his friends and acquaintances.

• newspaper ads;
• social networks;
• business cards;
• specialized sites.

You can also make some free cakes, for example, for the anniversary of some large organization.

If his employees like your pastries, they will become regular customers and help promote the business.

The launch schedule for this startup is not really necessary, since you can purchase all the necessary tools and products for the first order in 1 day, after which you can start to complete it.

Competitive Advantages of a Cake Business

If in your city you are the only one offering homemade cakes to order, then you don’t have to worry about competition, the main thing is to make quality products that would satisfy customers.

If in your locality several confectioners work, it is worth forming competitive advantages to stand out from them:

1. Reasonable pricing policy.
2. Original baking decoration.
3. Discounts for regular customers.
4. Various promotions. For example, cookies as a gift when ordering a cake from 5 kilograms.
5. Production of thematic products for the holidays, etc.

Business on cakes: a phased launch of a startup

One of the main advantages of a cake business that you do at home is that you do not depend on anyone.

Only you yourself can slow down the launch of a startup, and not external adverse circumstances.

Many people ask: "Where to start?".

And start like this entrepreneurial activity you need it from baking the first cakes, selling them and getting feedback from customers about your products.

And only when you make sure that your customers are satisfied with your pastries, that they are ready to contact you again, you can start baking cakes to order on a large scale and start buying special equipment.

Registration

If you are just starting to do business on cakes, then you do not need to register as an individual entrepreneur immediately after you have such an idea.

You should switch to the status of an official entrepreneur after you have formed a wide client base and you are thinking about opening your own confectionery or bakery.

Even if you do not want to work illegally, do not rush to register. The sanitation station is unlikely to give you a work-at-home permit and it will kill your business in the bud.

For now, bake to order at home, without thinking about your official status.

room

This business involves working directly in your home kitchen, that is, every month you will not spend money on office rent, which increases the profitability of your business.

If your living conditions do not allow you to make cakes to order in your kitchen, then there are two options:

• rent an apartment for cooking;
• do something else.

If you have a fairly wide customer base and you bake a cake at least every day, then create the most comfortable conditions in your kitchen.

Arrange ingredients, tools and baking utensils in a way that makes it easy for you to work.

Equipment

Most women have everything to bake cakes: a kitchen surface, an oven, a mixer, molds, and more.

You should not buy professional equipment immediately after you have an idea to make money on cakes.

You need to purchase the tools of professional confectioners after the business is firmly on its feet and starts to bring you good money.

Those who bake cakes to order need to have the following equipment, tools and utensils:

Item of expenses	Amount (in rubles)
Total:	38 000 rub.
A food processor with which you can knead the dough and whip the cream	10 000
Round and square molds of different diameters for creating multi-tiered cakes	6 000
Confectionery syringe with different nozzles	1 000
Kitchen scale and measuring cup	1 500
Bowls of various sizes	2 000
pans	5 000
Rolling pin and some wooden boards	1 500
Tools for working with mastic: a silicone mat, a set of stacks, an iron, etc.	3 000
Knives, including a string knife, to cut the cakes evenly	3 000
Whisks, brushes, spatulas, sieve and other small equipment	2 000
Other	3 000

You can buy bags and bags of sugar, as well as wholesale things that do not spoil: coconut, raisins, candied fruits, dyes, etc.

So you can reduce the cost of the cake.

But it’s not worth buying perishable products for future use, purchase them exactly as much as you need to fulfill a specific order.

Staff

If the idea of ​​making money on cakes is only being tested by you, then you don’t need to hire anyone from the staff. You can quite independently take orders and make pastries, and let customers take them from your home.

When you have a large customer base and a lot of daily orders, then you should consider expanding the business, for example, hiring assistants or opening a full-fledged candy store.

About how to get rich baking cakes and build a successful business,

see in the video:

Profitability of business on cakes

If you make delicious pastries and are able to surprise customers original design cake, then in a month or two after the launch of a startup, you will be able to earn good money by making products to order at home.

To prove the high profitability of this business, let's calculate the cost of the honey cake with sour cream and butter cream, decorated with mastic, weighing 2 - 2.5 kg.

Item of expenses	Quantity	Amount (in rubles)
Total:		225 rub.
Eggs	5 pieces.	45
Honey	3 art. spoons	50
Soda	2 teaspoons	4
Sugar	1.5 cups	26
Butter	200 grams	60
Flour	5 glasses	40

Sour cream for impregnation:

Item of expenses	Qty	Amount (in rubles)
Total:		130 rub.
Sour cream	2 glasses	95
Sugar	2 glasses	35

Butter cream for leveling cakes:

Item of expenses	Qty	Amount (in rubles)
Total:		120 rub.
Oil	1 pack	60
Sugar	1 glass	15
Condensed milk	half a can	45

Marshmallow mastic:

Item of expenses	Qty	Amount (in rubles)
Total:		220 rub.
marshmallow marshmallows	1 package	80
Powdered sugar	300 g	120
Oil	50 g	20

That is, in order to make such a cake, you have to spend about 700 rubles + 100 rubles for water, gas / electric = 800 rubles.

In this material:

A confectionery business plan from scratch, examples of calculations of which are given below, allows you to create a reliable business project that will flourish even in a crisis. The project does not necessarily have to specialize exclusively in the production of flour confectionery. Together with the production of sweets, the enterprise can and should produce bread.

What will be the costs?

A business plan for a confectionery shop with calculations is unthinkable without taking into account the costs of purchasing equipment, renting premises, purchasing raw materials, etc. Initial purchase costs only necessary equipment will be about 600,000 rubles. Equipment for confectionery is both imported and domestic. The difference in price is significant in favor of the latter. It is better to include the purchase of everything you need in one set in a business plan for a confectionery, which will allow you to get a discount and save on delivery and installation.

You need to select a kit that would allow you to produce:

• wheat bread;
• rye-wheat pan and hearth bread;
• bakery products from yeast dough;
• flour confectionery;
• Easter cakes.

If you plan to choose equipment from different manufacturers, focus on baking ovens. For example, their models KhPE-500 and KhPE-750, even with the maximum load of the oven, are able to provide the same color and uniform baking of products. Appliances and devices should be selected in such a way as to ensure:

• sifting, loosening flour;
• dough kneading, which is carried out in a dough mixer;
• preparation of confectionery masses - a mixer is used for this;
• manual cutting and molding of blanks from the text;
• final proofing in a proofing cabinet for dough pieces;
• baking in ovens.

This equipment is located on an area of ​​35-40 m². Its performance is:

• bakery products - 45-50 kg / hour;
• confectionery - 18-20 kg / hour.

The main equipment includes the following (in thousand rubles):

• baking oven from of stainless steel with baking sheets measuring 700 × 460 mm - 45;
• bakery oven with a timer, the material of the chamber doors is glass, with trays measuring 700 × 460 mm - 65;
• flour sifter with a capacity of 600 kg / h - 27;
• dough mixer with a volume of 60 l for kneading steep and yeast dough - 70;
• mixer with a bowl volume of 10 l with two speed modes - 40;
• mixer with a bowl volume of 4.8 l with two modes of low speeds - 60 .;
• proofing cabinet, glass - 25;
• bottom sheet, 18 pcs. — 42;
• bread form, 72 pcs. — 42.

In total, 417 thousand rubles will be needed for the main equipment. But in addition to the main one, it is also necessary optional equipment, which includes more than 10 items (in thousand rubles), namely:

• ventilation umbrella 1000x800x450 mm - 9.5;
• pastry table 2000x800x850 mm - 18.5;
• wall production table - 5.;
• single-section washing bathtub with dimensions c overall dimensions 470x450x870 mm - 3.5;
• two-section washing bathtub with overall dimensions 850x470x870 mm - 7;
• rack with dimensions 1200x400x1800 mm - 10;
• trolley-stud for hearth sheets (for HPE ovens) - 22.5;
• scales with a maximum weighing limit of 5 kg, 2 pcs. - 11.5;
• scales with a maximum weighing limit of 20 kg - 5.5;
• refrigerating cabinet for 700 l - 45.5;
• chest freezer 236 l - 16.

As a result, 155.5 thousand rubles will go to 12 items of additional equipment. The total amount that will be required for equipment for a confectionery is 572.5 thousand rubles.

Other expenses

The confectionery business plan with calculations should include the costs of the following:

• rental of premises;
• payroll fund (PHOT);
• utilities;
• purchase of raw materials;
• fuel costs;
• Unexpected expenses.

Renting a room with an area of ​​50-60 m², depending on the region, will cost 25-50 thousand rubles. per month. At the very beginning, you need to pay for the first and last month, which will amount to 50-100 thousand rubles. For furniture, cash register, redecorating, stationery will take another 200 thousand rubles. In addition, you need to provide for your own fleet, which will consist of 3-5 GAZelles, which will require another 1.2-2 million rubles.

Monthly expenses will be (thousand rubles):

• purchase of raw materials - 120;
• FOT - 250 .;
• rent - 25-50.;
• fuel costs - 50;
• utilities - 25;
• unexpected expenses 30.

In total, 500-525 thousand rubles will be spent per month. The staff will consist of 3-5 bakery employees, a technologist, an administrator and 3-5 drivers. Additionally, a sales manager should be added to the staff, who will deal with the conclusion of contracts for the supply of manufactured products. The payroll may be higher, depending on the level of wages in the region.

Expected profit

Profit from production depends on the marketing organization. Products belong to perishable products, all goods cannot be sold.

A good indicator is considered if sales are 75% of all baked goods.

Achieving this indicator allows you to get a net profit of 30-40% of the turnover, or 250-280 thousand rubles. per month. Payback of initial investments in 2-2.8 million rubles. is 1.5-2 years, since it will not be possible to reach such a profit in the first months of the enterprise's operation.

The business plan of a mini-confectionery for the production of confectionery products may contain other data. For example, the owner can reduce the initial costs of both equipment and transport by agreeing with the store to produce baked goods on its premises. In this case, production volumes will be small, but there will be no transport costs, the payroll will be less.

If you build a pastry shop into an already functioning cafe, the cost of opening it will be less. Such an enterprise can be opened for 250 thousand rubles, but the income from it will not exceed 50 thousand rubles. In addition, the project will be characterized by seasonality. You can think about starting a business from the cafe itself, in which the confectionery will be only an integral part.

When opening a full-fledged production, it is necessary to think about establishing good logistics and sales. The conclusion of agreements only with partners in the distribution network will not be enough, you will have to find places to install kiosks through which products will be sold. The cost of opening such kiosks is 150-300 thousand rubles, but each of them increases sales by 6-10%, or 50-80 thousand rubles. with a monthly cost of 30-45 thousand rubles. The presence of 10 such kiosks increases the profit of the enterprise by 150-350 thousand rubles.

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Approximate data:

• Monthly income - 180,000 rubles.
• Net profit - 86,720 rubles.
• Initial costs - 255,000 rubles.
• Payback - from 3 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a mini-confectionery with calculations.

Service description

The organization is engaged in baking cakes, pancakes and muffins to order. We are considering a situation where a private entrepreneur independently prepares products for sale. He has no additional employees. There is only the desire of a good cook to become a real seller of sweets. We consider renting the premises, but you can also use your own premises, if available.

Market analysis

The realities of today suggest that it is almost impossible to open and stay afloat with a simple confectionery. This is due to the very high competition in the industry.

Having considered the analytical data, we can conclude that the industry is not developing today. There was a glut in the market. There has been no growth since 2000. Even small towns are oversaturated with confectionery.

The competition in the industry is very strong, respectively, and the requirements for products are high. How can a private entrepreneur with a small production volume attract buyers? First of all, the exclusivity of the products offered. Why are people willing to buy such a product? Because large stores offer the same goods to the customer. They do not have variety, more precisely, there is variety, only in large supermarkets they sell the same thing as in a small trading shop. In general, this is a very relative variety.

People want something special that would be made just for them. So, today mastic cakes, products with photos, drawings, small toys, figurines are very popular. How is the whole process going? The person tells the seller about the required weight, the event itself. Attention is also paid to the specific features of the life of a person or people for whom this cake will be prepared. The same thing happens with baking small muffins, pancakes.

An important advantage is that, in fact, production directly depends on the number of customers. That is, you can pre-purchase required amount products.

Of course, looking at consumer demand data, you can see that cakes and pastries account for only 8%. But is it really that bad?

Firstly, our entrepreneur does not cook in such large volumes in order to provide a large number of customers. The number of consumers will be much greater than the number of manufactured products. This will allow you to display good price for handmade cakes.

Second, the sweets and biscuits segment has the most high demand. At the same time, there is huge competition. Most The market is occupied by large confectionery factories. It is more than difficult to compete with them. And the profit from sales will be less than when making cakes.

So, who will become the main consumer of sweets of a private entrepreneur?

This may include people of average and above average income levels. As a rule, family people order cakes for birthdays, anniversaries, name days. Close attention should be paid to families with small children. Parents, as a rule, take a very responsible approach to preparing a holiday for their child. A handmade cake with favorite cartoon characters will certainly please the baby.

Of course, there will be no competition. There are three main competitors:

1. Large stores and supermarkets . But a private entrepreneur will win against their background due to exclusivity, individual approach, quality and novelty of the ideas used.
2. Coffee houses and other catering establishments . They can be eliminated by separating the niche of buyers. Not everyone is ready to go celebrate the celebration in a cafe, many do it at home. Yes, and the cake will cost a little cheaper, and the taste will be better.
3. Other private entrepreneurs-confectioners . There are more and more such people today. You can fight them. It is necessary to prepare custom cakes so that people come again and again. Yes, and customers can bring new applicants. In this business, it is word of mouth that is the main engine of advertising. Therefore, all that is required from the confectioner is to do his job with love.

SWOT analysis

A person who knows how to cook delicious cakes is often afraid to open his own business. And he has every reason to. Before organizing a business, you need to study the sphere, the market situation in detail, and, finally, evaluate your own capabilities and take into account possible difficulties.

Not all factors can be controlled. There are those that you have to put up with or try to avoid them.

External factors include:

1. Capabilities:

• Possibility of using various resources (a large number of suppliers).
• Low activity of competitors (meaning that other manufacturers are developing own production rather than waging an intra-class struggle).
• Full control of your own expenses and income.
• High demand for the product.
• The novelty of the idea, its "tasty".
• Ability to develop new products, recipes, varieties.
• Income growth.
• Consumer love for exclusive things.
• A large number of restrictions, the need for certification.
• Constant demand for manufactured products (within the industry).

1. Threats:

• It is quite difficult to enter the market (this is due to the execution of the necessary documents).
• The appearance of others individual entrepreneurs with the same idea.
• The emergence of new requirements, standards for manufactured products.
• The tightening of work in this industry, associated with the emergence of new laws, SanPins.
• High sensitivity of business to external conditions.

There are also factors that the entrepreneur himself can regulate. They are also called internal. These include:

1. Strengths:

• Qualification of the entrepreneur, which determines the quality of products.
• High level of motivation.
• High performance.
• Using the most effective ways advertising.
• Product exclusivity.
• Working with reliable product suppliers.
• Use of high quality modern equipment.
• Experience in the industry (pastry chef).
• Working with a specific segment.
• Profit will depend on the entrepreneur himself.
• Costs, in case of failure, will be minimal.

1. Weak sides:

• The need for initial investment.
• There is no clear strategy.
• Inexperience as an entrepreneur.
• Sales channels have not been developed.

First of all, the entrepreneur must solve the following questions:

1. Develop an assortment . It is best to create a portfolio with your work, a price list with detailed composition, weight, menu, and features. This will not only make your business more presentable, but will also give it respect and respectability from customers.
2. Pay attention to technology . It is very important to comply with all standards, not to break the law. At this stage, it is necessary to study the existing legislation. You can use the services of a technologist.
3. Find product suppliers . This, firstly, will help reduce costs, and secondly, it will ensure the quality of the raw materials used. It is worth spending a little time but finding a great supplier with all the required certifications. You can go to local grocery stores and compare prices.
4. Start looking for clients early . This can be done at the stage of certification, search for premises.

Opportunity Assessment

What can be said about the possibilities? The entrepreneur himself can work at any time of the day or night. Everything will depend on the number of orders. The mode of operation can be called irregular.

A private entrepreneur does not have to worry about the seasonality of work. There are many more consumers than he could bake cakes.

Based on the experience of many "private confectioners", they also work on weekends. And on such days, the number of orders is noticeably higher.

You can find a job anywhere in the city. The main thing here is to comply with all sanitary standards. You also need to look at the cost. It shouldn't be too big. You can take an ordinary room and bring it into a suitable form, in accordance with all norms and rules.

It is important to remember that the possibilities of one person are not unlimited. If the demand is too high, you can hire another pastry baker and create masterpieces together.

In the future, you can think about developing your own packaging.

Organizational and legal aspects

1. Since the entrepreneur will be alone, it is better to choose. In addition, if he has never had his own business, then he will be able to take advantage of tax holidays, but more on that later. You must specify the following OKVED codes:

• 15.81 - Production of bread and flour confectionery products of non-durable storage;
• 52.24.2 - Retail sale of confectionery.

1. We choose the taxation system (UTII is also possible, but tax holidays do not apply to it). Our organization is engaged in the production of goods, which means that it can qualify for tax holidays. Where to start? From the study of the law on tax holidays. It is very important to see if it is accepted in your city. Remember that you can use the 0% tax rate only for 2 tax periods. We will make the calculation in this business plan based on the 0% rate.
2. use not necessary. You can limit yourself to BSO. This will save purchase costs cash register and his service.
3. We study all the requirements of the SES, obtain the appropriate permit ( not necessary, but there will still be a check someday, so it's better to prepare in advance). Remember that the FEZ must indicate the range of products (in the application).
4. Certificates of conformity of production to the available requirements are necessary.
5. The equipment must also have certificates (Russian ones!).
6. Development technological maps prepared dishes must be agreed upon (referring specifically to the recipe).
7. An agreement must be concluded with an organization that conducts disinfection, disinfestation and deratization.
8. No work licenses no need.
9. It is imperative to develop a program for monitoring compliance with sanitary standards at the enterprise.

Marketing Plan

Price policy:

Determining the cost, you need to understand that people are willing to pay good money for quality goods. The cost will be clearly above the market average. Would anyone believe that a delicious, high-quality and exclusive cake can cost 300 rubles? For people, the cost, on the contrary, will be a certain indicator of quality.

When developing a promotion strategy, you need to understand that you do not need to use all types of advertising. This will not be effective, and it will also significantly increase costs.

1. Create your own website . It's not worth saving. It is worth trusting a professional who will make a “delicious” site for good money. It is worth doing its constant filling - adding photos and reviews of your customers. Of course, it is also important to promote your site so that it has as many visitors as possible.
2. Opening a group on a popular network . Working with the community will in many ways be similar to working with the site - photos, reports, prices, compositions. You can attract new subscribers with the help of advertising within the network.
3. contextual advertising . With it, you can advertise your own site, where the contact information is located, or a group.
4. "Word of mouth" . This method plays a huge role. It is impossible to manage it on its own. But to influence - very even. You just need to love your job, do it with love! The more satisfied customers, the more new ones. Their number is growing exponentially, based on the professionalism of the confectioner.
5. Promotions, discounts, bonuses . This method will allow you to develop your own client base. Together with the previous method, these will be real promotion engines. Over time, contextual advertising may simply not be needed.

Calculation of projected income

We will proceed from the fact that a pastry chef can cook from 1 to 6 cakes per day. Everything here, of course, will depend on the level of skill. Average weight cake - at least 2 kilograms. So the average return will be something like this:

Production plan

The requirements for the premises are the same as for the mini-bakery:

• No basements.
• There must be a ventilation system.
• Be sure to have cold and hot water as well as sewerage.
• Ceilings should be whitewashed and walls tiled.
• There must be a toilet and a warehouse in production.

Repairs must be made to comply SES requirements and the fire department.

From the equipment you will need:

• bake;
• mixer;
• tables;
• fridge.

The inventory will also include decor accessories, cutlery.

organizational plan

Financial plan

Do not forget that we have chosen the simplified tax system and we are entitled to tax holidays. That is, net profit will be equal to 89,800 rubles.

As for the insurance premiums of the entrepreneur. For an amount below 300,000 rubles (depending on the type of simplified tax system chosen, the income base is also assigned) payments will be:

• to the Pension Fund - 19,356.48 rubles;
• in FFOMS - 3,796.85 rubles;
• in TFOMS in 2016, contributions are not paid.

In total, the total amount of contributions: 23,153.33 rubles.

From incomes over 300,000 rubles, the following contributions are paid:

• there are no payments in the FFOMS;
• in the PF - 1% of the amount of income, minus these 300,000 rubles.

Thus, the annual income will be: 180,000 * 12 = 2,160,000 rubles.

We do not include costs in our calculations. In a particular case, everything will depend on the chosen taxation system.

So, insurance payments will be: 23,153.33 + (2,160,000 - 300,000) * 0.01 \u003d 41,753.33 rubles. We remind you that this insurance payments not in a month but for the whole year.

Let's take the average monthly value of payments to calculate the profitability: 3,480 rubles.

Profitability: 86,720/180,000 = 48.18%.

Payback: 255,000/86,720 = 2.94. Opening a candy store will pay off in 3 months.

Risks

The prospects are bright. But it is important to think about the possible risks. The most significant risks include:

1. Cost growth . It will be associated with rising prices for raw materials and rent. You can protect yourself by concluding long-term contracts for the lease of premises and the supply of raw materials.
2. The growth of competition. It is important to work with the client base, replenish it, offer discounts, promotions, bonuses to your regular customers (for example, after buying 4 cakes, pancakes are a gift!). Let's not forget about quality.
3. Legislative change . There is no way to protect yourself. But it is worth remembering that experienced lawyers can always help.
4. Technological risks (equipment failure). Everything is much simpler here. It will not be difficult to buy new equipment if there is such a need.
5. Risk of delayed deliveries . We do not forget about the formation of trade stocks, we are looking for a reliable supplier, we indicate the late delivery in the contract and the subsequent "sanctions" for the supplier.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

In this article:

The main advantage of the sweet business is its independence from the seasons, since the population celebrates birthdays, anniversaries and other celebrations throughout the year. However, a novice entrepreneur needs to take into account the specifics of this product, which are characterized short term implementation.

Therefore, the main attention should be paid to 100% sales of products, and the volume of cakes produced should be calculated with the utmost accuracy.

Overview of organizational moments

To organize a confectionery shop, an enterprise should be registered in accordance with legislative norms. In the case of planning large-scale activities (release from 2 types of products), it will be preferable to register a limited liability company (LLC). It is through this organizational and legal form that it is much easier to cooperate with suppliers, conclude deals with other legal entities- future clients.

In the process of completing the documentation, the following OKVED codes should be provided:

• 15.81 - Production of bread and flour confectionery products of non-durable storage.
• 51.36.4 Wholesale of flour confectionery.

Before the first run production line it will be useful for a novice businessman to familiarize himself with the requirements for products approved at the legislative level, namely with technological instruction for the production of cakes and pastries (9134 -003-45031498-04).

Compulsory Licensing confectionery business already cancelled. However, it is necessary to obtain a quality certificate for each type of finished product.

You should also notify the State Fire Supervision and SES about the start of production activities. You need to be ready for the arrival of specialists who examine the confectionery shop for compliance with the approved conditions.

Trademark registration is also an important stage in the process of organizing a business. Thanks to it, you can develop your own logo, which will be displayed on the product packaging, in the documentation of the mini-factory and all kinds of signs. It is with his help that the product will become recognizable.

Cake production technology

What is more in the profession of a confectioner - crafts or arts? It is rather difficult to give a definite answer to this question. Raw materials require careful storage and readiness for production. For different types dough requires flour with different gluten content. It must be sifted and freed from foreign objects. The upper layers of the oil are carefully cleaned. Sugar is crushed and turned into powdered sugar, nuts are also crushed.

The production of cakes consists of three stages:

• preparation of the basis of baked semi-finished products;
• production of finishing semi-finished products;
• finished product finishing.

All cakes are distinguished by their basis - a baked semi-finished product ( biscuit, custard, puff, sand, etc.) Consider an example of making a biscuit dough. Eggs (thawed melange) and sugar are beaten (about 40 minutes).

Then add flour and knead. If not just a mixer is used, but specialized equipment with pressure, then this process can take about 8 minutes. Next, flour is loaded, and the dough kneading continues. Ready dough through the dispenser is fed into the forms. This technological method ensures good saturation of the dough with air bubbles.

The biscuit turns out tender with uniform porosity. After exposure of the semi-finished product, it is cut into 2 or 3 layers.

The baked semi-finished product is soaked in sugar syrup. According to the recipe, wine and various essences can be added to it.

Cream is one of the most important finishing semi-finished products, it is whipped in special mixers.

The peeled butter is cut into shavings, then it is whipped with the addition of milk-sugar syrup, vanilla powder and cognac.

Butter cream is considered ready when it easily slides off the shoulder blade. Adding cocoa powder to it turns the cream into chocolate.

After gluing the biscuits with syrup, it is smeared with cream. Then a pattern can be applied to the cake. In liquid form, jelly is used to glaze cakes, and from chilled it is used to form decorations of any kind ( grapes, cherries and currants).

Biscuit crumb is also necessary element finishing, it is prepared from scraps of baked semi-finished products. Candied fruits, jam and fruits glazed in jelly can also be used to decorate cakes.

The airy soufflé cake has a different recipe. The dough, consisting of chilled proteins, powdered sugar and vanillin, is beaten in a mixer with a vertical whisk. No flour is needed for this test. In the process of whipping, nuts are gradually added. Souffle semi-finished product is fragile, creaming occurs immediately after baking. Next, the cake is decorated, sprinkled with crumbs.

A distinctive feature of semi-finished products from shortcrust pastry is the simultaneous mixing of all its components for 20-30 minutes: butter, sugar, soda, salt, eggs and rum essence.

Flour is added last, and kneading lasts 1-2 minutes. For a shortbread semi-finished product, the quality of flour is of great importance. The dough is rolled out into thin layers and baked. The layers are layered with cream, and the surface of the cake is decorated.

The puff semi-finished product is made as follows: butter is pre-mixed with flour in a ratio of 10:1 and cooled. The dough is kneaded separately, it includes water, flour, eggs, salt, citric acid.

Butter is wrapped in an envelope of rested dough and rolled out. For this recipe, it is preferable to choose flour with a high gluten content. In this case, the dough will be characterized by elasticity, elasticity, it perfectly tolerates rolling.

As a result of 4-fold rolling, 256 layers of dough are formed. After each rolling, the dough should rest. In order to avoid swelling of the dough during baking, it is pricked. The baked semi-finished product is ready for further finishing. The cake can be decorated with fruits and cream.

To decorate cakes, confectionery combs, cornets (cone-shaped paper tubes) and bags with a set of tubes (metal or plastic) are used.

Business plan for the production of cakes

1. Selection of premises and implementation of necessary repairs

For production shop suitable for a room with a total area of ​​​​about 200 square meters. It would be preferable to make a choice in favor of empty factories or workshops. In the planning process repair work the requirements of sanitary and epidemiological control, which were developed for the confectionery industry, should be taken into account.

Depending on the expected scale of activity, the power of ventilation and lighting, the number of amenity rooms for workers, warehouses, etc. vary.

Before starting the first production line, it is necessary to notify the local SES. The inspectors will issue permits for commissioning the workshop. There will also be an agreement on the range of the finished product and its quality control.

2. The stage of completing the confectionery shop

The average cost of one confectionery line, which includes an oven of medium power, is 2,500,000 rubles.

Installation and commissioning of equipment is often carried out by the supplier free of charge. A quarter of this amount is for the oven. The remaining money will have to be spent on the production line and a variety of additional equipment ( hairpins, mixers, pastry guns, nozzles for them, etc.).

Before the direct purchase of equipment, it is recommended to preliminarily agree on the assortment list of the manufactured product. It will be quite difficult to do without an experienced technologist in this matter. However, in this case Production Line will meet all the requirements. The stage of completing the workshop also includes the purchase of packaging and consumables.

3. Product mix planning

In the process of developing an assortment for the confectionery industry, it is necessary Special attention focus on quality, not quantity. So, in the case of making about 20-30 types of cakes, it will be quite difficult for a novice entrepreneur to achieve 100% sales. Especially if you take into account unrecognizability trademark potential consumers.

Also, you should not save on the quality of raw materials and follow the production technology. Otherwise, a tasteless cake can become the main prerequisite for unprofitable activities and bankruptcy.

4. We hire workers

The staffing of a mini cake factory should look like this:

• director - 14,000 rubles;
• technologist - 11,000 rubles;
• sales manager - 10,000 rubles;
• laboratory assistant - 8,000 rubles;
• 4 auxiliary workers (confectioners, bakers) - 7,000 rubles each;

Total payroll - 71,000 rubles.

5. We purchase raw materials

The raw materials for making cakes are flour, sugar, eggs, butter, milk, salt, nuts, etc. For the manufacture of 250 kg of finished products (313 pieces of cakes of 800 grams each), it is necessary to purchase initial ingredients for a total of 190,000 rubles.

6. Equipment for the production of cakes

Equipment for the production of cakes will consist of the following components:

• production line - 2,500,000 rubles.
• equipment for making boxes for cakes - 450,000 rubles;
• refrigeration equipment - 100,000 rubles.
• Total capital costs: 3,050,000 rubles.

Rice. Production Line

Rice. Cake packaging

Determine the cost of 1 kilogram of cake:

• Flour - 26.5% (10 rubles / kg) - 265 rubles;
• Sugar - 10% (30 rubles / kg) - 300 rubles;
• Eggs - 20% (28 rubles / 10 pieces) - 560 rubles;
• Oil - 16% (400 rubles / kg) - 6400 rubles;
• Milk - 13% (23 rubles / kg) - 299 rubles;
• Nuts - 5% (132 rubles / kg) - 660 rubles;
• Cocoa - 4% (110 rubles / kg) - 440 rubles;
• Chocolate - 3% (90 rubles / kg) - 270 rubles;
• Candied fruits - 2% (120 rubles / kg) - 240 rubles;
• Salt - 0.5% (4 rubles / kg) - 2 rubles.

The total cost of 1 kilogram of cake is 94.36 rubles.

The planned output of finished products is 250 kg weekly (5 work shifts).

In one shift, 50 kg of cakes will be produced - 63 packages of 800 grams.

Accordingly, the monthly output will be 1100 kg - 1375 cakes of 800 grams.

Fixed costs consist of the following items:

• FOT - 71,000 rubles.
• Payment of utilities - 10,000 rubles;
• Rent - 13,000 rubles;
• Cake packaging - 5,000 rubles;
• Other expenses (unscheduled repairs, advertising costs, etc.) - 8,000 rubles.

Total fixed costs- 107,000 rubles.

Full cost \u003d Production per shift x Cost of 1 kg of products x Number of working days \u003d 32 kg x 94.36 rubles. x 22 days = 66,429 rubles.

Gross income \u003d Production per shift x Retail value of 1 kg x Number of working days \u003d 50 kg x 250 rubles. x 22 days = 275,000 rubles.

Based on the above data, the business plan for the confectionery production of cakes will look like this:

• Gross income - 275,000 rubles;
• Cost price - 66,429 rubles;
• Sales income - 208,571 rubles;
• Fixed costs - 107,000 rubles;
• Profit before tax - 101,571 rubles;
• Net profit - 86,335 rubles;
• Return on sales (net profit/revenue) – 31.4%.

It is noteworthy that the calculations were made only for a variety of biscuit cakes. In the case of expanding the range and using a different recipe, the profitability indicator may vary. Based on the above calculations, provided competent organization sales of products and the use of production capacities of at least 50%, there is a real opportunity to recoup the investment within 2 years.

Sales of finished confectionery products

At first, it is preferable to start organizing the sale of cakes from retail outlets. The consumer will see the products in supermarkets and on the shelves of small grocery stores, which in turn will contribute to recognition.

With the growth of sales volumes, it will be possible to safely switch to network retail ( retail wholesale scale - retail) using a branded commercial equipment, expanding the range (for example, the production of cakes, etc.).

It will be useful for a novice businessman to know the basic subtleties of working with supermarkets. Their conditions are deferred payment (at least 30 days), as well as the return of expired products. You will also need a certain amount of payment for introducing a trademark into the network.

In case of low sales of cakes, it can be taken out of retail circulation. However, for some enterprises it will be enough to cooperate with only one retail chain, the sale of products in which allows loading production capacities from 50% to 100%.

Any family or corporate celebration without a cake is considered incomplete. It's a tradition, there's no getting away from it. But it is also an idea for a great business, if "hands grow from where it is needed." Let's figure it out. Let's start with who this business is for - cakes to order.

Do not think that you absolutely need to understand cooking. This is a desirable quality, but not required at all. The fact is that to start any business you need " start-up capital". One will have talent, the other can invest money and organizational skills in the production of cakes. But both need to understand where to start.

How to start baking custom cakes

The first step, as any marketer will tell you, is selecting a team. Let's say you yourself are very good at baking and decorating your products. This means that your small team will for the time being consist of one person - yourself. To let the world know about your talents, you need to prepare promotional materials. For this you will have to work hard. You need to prepare a whole catalog of photos of your own products.

The "cakes to order" business will have to start with a "charity event." And where else will you put dozens of products that you will need for the first photos? It is recommended to turn this preparation into a kind of advertising. Prepared masterpieces can be presented potential buyers, which you can easily find at school, kindergarten, at your husband's work, and so on. People will see your talent and at the same time hold a tasting. The first clients will be provided to you.

Advertising

Next, you will need to develop. Customer acquisition can be expanded by searching for ads on the Internet or by publishing your own. Be sure to use photos, distributing them by “topic”. That is, make separate texts for children's cakes, holiday, anniversary and other products. This will expand the audience of interested persons. In addition, you will demonstrate the versatility of your skills.

Feel free to choose epithets to describe your masterpieces. The business of "cakes to order" is a very delicate sphere. Firstly, the product can be sold in a specific, well-defined territory (it is not profitable to transport it to another city). Secondly, you may have competitors. Most likely, you will also find their advertising on the network. Therefore, colorful photographs should be accompanied by colorful descriptions. If you do not have a literary talent, then "delicious advertising" can be ordered from an experienced copywriter.

Organization of the first production

Naturally, at first there will be few orders. For their implementation, the area of ​​\u200b\u200btheir own kitchen is enough. Of course, it makes sense to find a comfortable room in advance. Just renting it until you know if the cake-to-order business is right for you is not recommended. Spend money, but there will be a little profit.

If you initially assigned yourself to the role of manager, then the first orders can be made in the kitchen of your “chef”. Shipping will have to be handled on your own. Although this issue is resolved individually with each client. Someone can call in for an order. Feel free to ask about what is more convenient.

Procurement of products

Baking cakes is a rather expensive and material-intensive process. In order to master a wide "menu", you need a variety of products, decorations.

Do not forget that some of the products will have to be sent to the buyer in their own dishes. It will be necessary to purchase a variety of various products and materials.

Naturally, you will have to think about special equipment. Nobody whips creams or biscuits by hand anymore. For this, specialized devices have been invented.

You need to make sure that your equipment is reliable, powerful, and does not fail at the most crucial moment. Products can be stored at home for the time being. Moreover, for the most part, fresh ones are used in the confectionery industry. Therefore, they will have to be replenished daily.

Cake Making Business Plan

When you have approximately imagined how and what you will do, proceed to boring calculations. This must be done before the first sale. The fact is that you must know exactly how much a particular product costs. For this, a calculation is made. Enterprises strictly calculate how much one kilogram of a particular product costs.

Do not forget that other costs, in addition to products, must be included in the calculation. These include electricity, water, and most importantly - labor, that is, wage. Let at first you will not receive it, but it must be included in the price of the product. In addition, you need to calculate the cost of boxes, stickers and other design. You can order them in the nearest topography.

Naturally, the total figure will greatly depend on the region. But it can be assumed on average that you will need about one hundred and eighty thousand rubles for products, six thousand for advertising and design. It should be noted that profit is included in the calculations - at least twenty-five percent. Otherwise, the "company" will burn out.

How to win in the competition

In order to overtake "colleagues" in business from the start, it is recommended to immediately think over the "highlights" of your products. To do this, you should wander around the pastry shops and study the assortment. The client can be attracted by originality and specificity. So, every time before the official holidays, offer people new ideas for cakes.

For men, it is worth coming up with something grandiose. Please note that the stronger sex loves scope and volume. This woman will be tempted by miniature cakes with small details (protects her figure). An ordinary man will look at a three-tiered masterpiece,
embellished with large appliqués. This is, so to speak, a "classic of the genre."

It makes sense to work on a children's theme. You understand that parents buy sweets for their offspring with great pleasure. Therefore, it is advisable to come up with a cartoon, fabulous and other decor for your products.