Open a beauty salon at home. Requirements for a beauty salon

At first glance, it seems that opening a beauty salon from scratch is a fairly simple matter. All you need is capital and desire. But, in reality, this cannot be done, because you need not only desire, but also knowledge, an understanding of what you need to learn, as well as diligence. There are cases when such enterprises pay off within the first year of operation. To achieve this result, you need to know how to properly organize your business.

First, try to decide on the business model. It could be:

1. Business Class;
2. economy option;
3. VIP class.

In the first version of the institution, a fairly wide range of cosmetology services can be offered. To do this, you will need highly qualified employees, high-quality equipment, good room(appearance, comfort, accommodation).

But in the second case, very inexpensive hairdressing services, manicures and several basic cosmetic procedures are offered. The decoration of the premises is inexpensive, the level of qualification of the staff is low, the equipment and the means used are cheap.

And, of course, VIP-class with a high level of service, expensive equipment, designer interior, elite care products and a very wide range of cosmetic and image services.

Required documents

At the first stage, you decide on the organizational and legal form - LLC or IP. On the second, you classify future services, so that later you can choose the OKAVED codes correctly. On the third - choose the taxation option (here it is better UTII).

After that, you can proceed to the fourth stage, i.e. to determine the requirements for equipment and premises. If we are talking about the norms of the Sanitary and Epidemiological Station, then in relation to beauty salons they are as follows:

1. The ban on sticking paper wallpaper;
2. no placement in basement: you can rent an apartment that has been transferred to non-residential premises;
3. isolated ventilation systems: isolated from public buildings, and from residential premises;
4. the presence of water supply and sewerage in the building.

Each equipment and material must have passports and certificates. Also, you must have a warranty agreement for the equipment. And all devices used must be authorized by the Ministry of Health.

To open a beauty salon from scratch, you need to obtain a medical license, the conclusions of the fire service and the Sanitary and Epidemiological Station.

Room selection

If you are not going to offer a very wide range of services, then you can choose a room in one of the sleeping areas of the city. Such an institution is usually focused on clients with an average level of income. At the same time and price policy fully corresponds to the level of services provided.

The higher the image of a beauty salon, the closer it should be located to the city center, near metro stations, on busy streets and squares.

Equipment

How to open a beauty salon? Be sure to take care of the purchase of equipment for the provision of services. Think about what kind of offices will be in the room? In addition to dryers, chairs, manicure sets and mirrors, you need to purchase a number of necessary tools.

• Cosmetology equipment: hardware cosmetology (phototherapy, scrubber, RF-lifting, etc.), a vacuum-roller device for body shaping and equipment for infrared therapy, sterilizers and hair removal (wax, laser, photo), lamps, couches and chairs.
• hairdressing equipment : dryers, armchairs, sinks, mirrors, hair dryers, curling irons, scissors, combs.
• Manicure and pedicure equipment : manicure and pedicure devices, hoods, sterilizers, baths, trolleys, special chairs and lamps.

Recruitment

If finding a hairdresser is easy enough, then finding a good hairdresser is not an easy task. Even if you cannot find a professional with experience, you can simply hire someone with a desire to learn. Such an employee will attend courses to improve skills, receive various qualifications and certificates - all for the quality performance of services.

A cosmetologist is a drematovenereologist, whose specialization is “therapeutic cosmetology”. This place can also be taken by a specialist who has a diploma of secondary medical education with training in Nursing in Cosmetology.

All employees must have medical books, they must also comply with the hygiene requirements and standards of the Sanitary and Epidemiological Station. The head of the enterprise must have a higher medical education.

How much does it cost to open a beauty salon?

The approximate amount for starting a business is 5,000,000 rubles, if the lease term of the area is 100 m? valid for at least 5 years:

• Repair of the premises - $ 400 per 1 m?;
• equipment - 300,000 rubles;
• salary - 33% of total income.

There are examples when an entrepreneur managed to invest in smaller amounts. But, this is only possible if you rent equipment, and the premises have already been renovated.

Taxation

Therapeutic cosmetology is considered one of the types of medical activities, which means that it is not subject to VAT. But this does not apply to cosmetic procedures.

Services performed in the salon are considered household and are eligible for the taxation system. As we said above, this is UTII. This option greatly simplifies bookkeeping. But the medical services provided are suitable for both the simplified and the general taxation system.

What are the risks?

There are several main risks. The first relates to fierce and great competition in modern market services. You are not opening a regular barbershop, but a beauty salon, so this plays a big role. So, before choosing a room, analyze the situation in the city area: are there similar establishments nearby, what services do they offer, how long have they been working, how much does the service cost. Then, on the general background, make the right decisions.

The second risk is market instability. Experts say that such a business is quite risky from the point of view that due to improper preparation at the initial stages, you can close after six months of work. Even salons with experience find it difficult to stay afloat if better offers appear.

To the third group Risks include a high turnover of staff: everyone is looking for a better place. If you were able to hire good specialists, keep them in your workplace with incentive bonuses, bonuses, stable days off, etc. Then they will literally hold on to their seats.

Fourth danger zone- a narrow range of services. This can be both a win-win and a lose-lose decision. It is known that the most profitable manipulations with appearance are always carried out only by doctors. If your establishment works in one direction, it can bring a lot of profit, but, nevertheless, many customers will look for a place where they will be offered services like yours, and a number of additional ones - all in one place to save time.

And the last, fifth group is the seasonality of demand for services. During the spring period, the highest demand for a number of body treatments. In summer - pedicure and manicure. In autumn - hair and facial skin care, well, and in winter - a solarium.

How much can you earn?

The amounts directly depend on the range of services offered. But, in any case, full payback will come no earlier than six months after the opening. Approximate income per month - from $ 10,000, taking into account the fact that there will be at least 100 customers.

Now that how to open a beauty salon is not such a big secret, feel free to get down to business. Calculate all sorts of nuances and pitfalls so that the enterprise is crowned with success. Good luck!

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The services of beauty salons are used by many citizens of our country, both women and men. This area of ​​activity is considered quite promising and highly profitable, therefore, in this segment of the market there is high level competition. How much does it cost to open a beauty salon from scratch, and how to make it profitable, we will tell you in this article.

Business plan

Before you draw up the documents, you need to decide on the specialization of the institution and draw up detailed business beauty salon plan.

It should include the following items:

• General information about the institution and a list of services;
• initial expenses;
• monthly expenses;
• Marketing strategy;
• Profit calculation;
• Payback periods.

After that, you can proceed to the paperwork for opening a beauty salon.

Business registration

This is a long and rather complicated process, so if you want to quickly open a beauty salon, it is better to immediately seek help from a specialized company. Let it cost you more, but without any nerves.

The official registration of such a business consists of the following steps:

• Registration of a company or individual entrepreneur;
• Drawing up a lease agreement;
• Development of a beauty salon project;
• Approval of the project in SES and fire inspection;
• Drawing up a contract for the provision of public services;
• Obtaining permission from the Ministry of Health;
• Registration of a patent for trade.

Profitability and payback

Before you open a beauty salon and set prices for services, go to other establishments and familiarize yourself with them. pricing policy. At first, you can put a small discount to attract customers.

For your business to be profitable, you need to make a good margin, at least 250%. install too low prices impractical. When you hit zero, you can start expanding your business. For example, you can buy a room or collect profits and open another institution.

Before you open a beauty salon from scratch, you need to familiarize yourself with the advantages and disadvantages of this business.

Pros:

• Does not require too much investment;
• stable high demand for services;
• No need to rent a large space.

Minuses:

• High level of competition;
• The most highly profitable services can only be provided by qualified specialists;
• High staff turnover.

The main feature of this business is that the demand for different services depends on the season. For example, in the spring people do various cosmetic procedures and new hairstyles, and in the summer they most often order manicures and pedicures. In winter, you can offer solarium services to customers. In general, this is a fairly profitable stable business. It is great for those who are looking for .

1. Skilled craftsmen can earn good money in cheap hairdressing salons;
2. If visitors find out that you have good haircuts and original hairstyles, they will constantly turn to your establishment. When the money flows like a river, do not forget to share it with the master, otherwise competitors may lure him away;
3. Find a specialist who owns new methods of nail extension, painting, etc.;
4. Offer visitors fashion magazines in which they can look for a suitable haircut;
5. Do not skimp on discounts for regular customers;
6. Do not forget about men's haircuts. They take much less time from the master, so he will be able to serve more clients per day;
7. To increase income, you can open a beauty salon for animals in an elite area.

Even with minimal income, people cannot do without the services of beauty salons, so such a business will always bring good income. Such an institution is a great option for aspiring entrepreneurs who are looking for,

• Beauty salon - first steps
• Types of beauty salons

Beauty salon is one of the most promising directions non-manufacturing business. External attractiveness has long ceased to be the prerogative of the beautiful-weaker sex. Being beautiful - for both women and men - now means demonstrating well-being, confidence and, most importantly, success.

In addition, maintaining a beautiful appearance requires constant effort. Haircuts, manicures, coloring - almost all beauty salon procedures must be repeated regularly. And this means that satisfied customers will come back to you again and again.

How to open a salon and what needs to be done to make customers happy and business prosperous, we will tell in this article.

Beauty salon - first steps

First, decide on the view entrepreneurial activity. It is possible to register both an individual entrepreneur and an LLC. What to choose is up to you, but it is more logical to start with a simpler IP, and then, if necessary, switch to an LLC.

If you have not yet decided on the exact list of services that you plan to provide in the salon, then it's time to do it now. Since the system of taxation will depend on this, firstly. “Regular” hairdressing services are covered by UTII. If you want to add cosmetology and, moreover, medical services to them, in this case a simplified taxation system will suit you.

And secondly, the exact choice of services automatically answers the important question about the license. Standard set, without medical procedures, frees you from the need for licensing.

Types of beauty salons

From the very beginning, you need to decide not only on the types of planned services, but also on the class of customer service.

Let's take a closer look at each of them.

1. Option "economy" or "standard". Here we allow the minimum level in everything - the repair of the premises and the equipment used, the professional level of the masters and the class of the means used. The motto of this option is "cheap, simple, affordable."
2. Business option. The level rises one or two steps up. The room is no longer just a repair, but with a swing at the interior. Furniture, equipment, cosmetics are a class higher and more expensive. Masters have a proven qualification (which is constantly being improved). The motto of this option: "inexpensive, high quality, comfortable."
3. Option "VIP", deluxe. The level jumps as high as possible. Absolutely everything must match the luxury - from the design of the salon to the coffee that is offered to visitors. And, of course, on maximum height the two main parameters are the class of masters and the level of service. Significantly higher and the list of services offered. The motto of this option is: "expensive, exclusive, luxurious."

If you are just starting a business in this area, then it hardly makes sense to immediately claim "luxury". It needs a kind of foundation - from funds for expensive repairs to the invitation of famous masters. Typically, such a foundation is built on the basis of simpler options for salons and hairdressers.

Choosing a location for a beauty salon

The class of your beauty salon will not least depend on the place in which it is located. Agree, a luxurious VIP salon on the working outskirts will look not only strange, but also unprofitable. Just like a cheap hairdresser in the area of ​​expensive business centers.

An important parameter is the patency of the place you have chosen. Are there many people there during the day? Is there another beauty salon nearby that will “pull” potential customers onto itself?

The best choice is the first floor and convenient entrance. Of course, right off the street. Finding the entrance from the yard will scare off many potential customers.

A few more important points. The first concerns the opening of a salon in residential buildings. If you decide to open a salon on the 1st floor of a residential building, you need to collect written consent from all residents.

The basement is not suitable at all.

A former residential apartment can become a salon (and there are many such examples), but in this case, the cost of transferring the premises from non-residential to residential should be included in the estimate.

And if you want to open a salon in a shopping center, tempted by high traffic, remember that not all of these people are interested in your services. You will not receive a queue of clients automatically. In addition, it will be necessary to carefully calculate the ratio of the class of a particular shopping center and your salon - it is desirable that they be similar.

Even the most modest salon should not be less than 14 "squares" of the main hall, plus 7 square meters of utility and other rooms. Other requirements: water supply and sewerage, a separate entrance and separate ventilation systems, no wallpaper for interior decoration, good illumination of workplaces (at least 40 lux), division of the premises into functional zones (cloakroom, hall, utility rooms, toilet).

A complete list of requirements can be found in San PiN (2.1.2631-10).

What documents are needed to open a salon

When the premises are selected, the issue of rent or ownership is resolved, and the repair is done, you can proceed to the collection of documents.

First you need to get a technical passport of the premises from the BTI, then register with the administration of the city / district; obtain permits from the SES; energy control, water utility; fire service.

Documents to be submitted to the SES:

• medical books for each master and an agreement with medical institution about passing inspections.
• documents for ventilation system(transfer acceptance certificate and passport);
• an agreement on garbage collection (if necessary, medical waste);
• logs: sterilization instruments, records disinfectants etc.;
• laundry contract.

Documents to be submitted to the district fire authority:

• fire alarm documents;
• personnel briefing log;
• an evacuation plan in case of fire and an action plan for employees in the event of a fire at the facility;
• order to appoint an employee responsible for fire safety.

In addition, everything that is in the cabin - equipment, tools, consumables - must have passports / certificates, as well as warranty service agreements. All devices require permission from the Russian Ministry of Health.

Towels, peignoirs, underwear should be either disposable (which eliminates many problems), or in triplicate, which will ensure their uninterrupted and hygienic "cycle".

It is also imperative to make a Consumer Corner, where a book of complaints, a brochure with consumer protection laws, trade rules, copies of permits from firefighters and SES and some other documents should be collected.

The list of equipment that is necessary for the actual operation of the salon is also large enough. These are comfortable chairs and large mirrors, tables, a sink combined with an armchair, shelves and racks, a water heater, an autoclave for sterilizing instruments.

Some masters have their own tools, but if not, then you need to buy various combs and brushes, a clipper and scissors, brushes and tongs, hair dryers, towels, napkins in the salon.

How to choose a good name for a beauty salon

Just like a newborn baby, your business needs the right name. Therefore, when solving important issues with the premises and start-up capital, you can think about this important issue in parallel. Here is the detailed instructionhow to choose a good name

First, about what is definitely impossible.

Use the words "Russia" and " Russian Federation". More precisely, it is possible if you get special permission. But how much do you need it for a beauty salon? That's right, absolutely not necessary. In the same way, we avoid using the names of Russian power structures, as well as the names of other states. In general, politics is separate, and beauty is also separate.

You can not use words that harm morality, ethics, public interests. And it is not in your interests to give the salon a name that repels normal customers.

It is also not necessary to steal other people's - even very good - names. Especially if they already have a trademark registered on them.

There are very few restrictions on the name, and it is not difficult to fulfill them. It is much more difficult to take into account all the wishes that will make your salon recognizable, attractive, and therefore popular and profitable.

So, desirable points.

• The title should be informative. At the very least, it is necessary for anyone to understand what area they are talking about. It is very good if the name also shows your uniqueness, difference from other beauty salons.
• To make the name unique, you can use given name(or a derivative of it). The main thing is that it should sound harmonious, attractive and unusual.
• Sometimes you can add a geographical name to the name of the salon - a city or some locality. But here you need to have a very precise sense of proportion and taste. However, this applies to every wish addressed to the name. Such a responsible business - the name!
• Mysteriousness, and at the same time brightness and expressiveness of the name will be given by the abbreviation. It can echo some well-known set of letters, or it can have a completely new sound.
• Even more caution should be taken when using foreign words. Sometimes they can give the name expression and unusualness, but they can also repel pretentiousness, incomprehensibility.
• Be sure to consider the characteristics of your potential customers. Who are you targeting when planning a beauty salon? On women, men? What age, financial situation?

Make up several options suitable, in your opinion, names. And start testing on friends and acquaintances, especially on those who fit the portrait of your client. Take a poll on social media. Ask what name people like best and why. Or maybe your interlocutors will offer their own version?

Keep in mind: if you register an IP, your beautiful name in official documents will not be reflected - only your real name. That is, if you are Claudia Petrovna Ivanova, then officially you will be called that - IP Claudia Petrovna Ivanova. But nothing will stop you from hanging a sign "Fatal Margo" on your salon.

Once you've decided on a name and location, your salon needs good, visible advertising. First of all, it must be. At the salon itself - definitely, on remote billboards - preferably. It is also worth thinking about how to notify potential customers not only about the very fact of the existence of your salon, but also about the main advantages of visiting it. On a remote board or in an ad at the entrance, you can place information about what will certainly attract a client - discounts, promotions, unique offers.

Step-by-step instructions for drawing up a business plan

Novice businessmen are often frightened by an unknown “beast” called a “business plan”. How to compose it? Why is it needed at all? Wouldn't it be easier to do without such complex structures? Is it necessary to calculate to the smallest detail all the costs both before the opening of the salon and after its launch? Experienced businessmen believe that a business plan is needed, and it will help to make itstep-by-step instruction for the preparation of a business plan

Meanwhile, a business plan is an excellent assistant to the businessman himself, a kind of navigator in the boundless sea of ​​entrepreneurship. It will help not only to make a clear understanding of the structure of your business, its internal and external relations, but also to describe its financial component - what investments will be needed at what stage, their sequence and possible options. In addition, such a financial justification (testifying to the reality of your plans) will certainly be of interest to the bank - in the event that you decide to resort to borrowed funds to develop your business. And it will not only interest you - without a high-quality business plan, the bank will not do business with you.

Of course, compose good business plan is not an easy task, and it may seem too difficult for a novice businessman. In this case, there are two solutions. The first is, if funds allow, to hire a specialist. The second is to figure it out yourself. Yes, it will take some effort. But how many benefits! Learn a new business, put things in order in your own plans, get a clear plan of action - and even save money.

Let's start from the very simple option(as you progress, you can modify and expand it).

1. Compiling a resume is general description your project. It is desirable that it be concise and understandable even to a completely ignorant person in this business.
2. Write down the goal - your final desired result.
3. Write down tasks - specific points, the implementation of which will lead you to the goal.
4. Outline the structure of your future salon. This also includes staffing- what positions you provide, the duties of employees in these positions, their interaction.
5. Compose financial plan. It includes Full description all monetary calculations, starting from the costs of starting a business, continuing with the estimate of current costs and price list, and ending with the calculation of the payback period of the project. This point of the plan will be carefully looked at by the bank if you decide to resort to borrowed funds. Accordingly, your calculations should look convincing to creditors.
6. Compose marketing plan. If it is possible to hire a professional marketer, hire one. No - you will have to determine the marketing policy yourself. Who are the people who will use your services? How do they find out about your salon? How will you promote yourself and your brand? Who are your competitors, how will you interact with them, how will you use their experience? Are you planning promotions, and if so, what kind? In general, marketing is a whole art, and its development depends on how far and high you build your business plans.
7. Compose organizational plan. This is your vision of the business structure, which of the employees works in parallel, and who reports to whom, plus the responsibilities of each employee.
8. Draw up a personnel policy. Here you define for yourself the principles of working with personnel, ways to attract eminent masters, and train young specialists.

If you responsibly and conscientiously work out all the points listed above, consider that you have compiled the simplest version of a business plan.

Ready-made business plan for a beauty salon

Let's make an approximate financial calculation as part of the business plan of a certain beauty salon in the average Russian city. Also you can lookready-made business plan for a beauty salon.

Suppose you open a middle-class beauty salon in a medium-sized city (not Moscow, not St. Petersburg). In your salon, the client is offered: haircuts of all kinds, hair coloring, manicure, pedicure, eyebrow and eyelash care, epilation.

The total area of ​​such premises will vary from 60 to 100 square meters. Repair can be laid at 150 thousand rubles, monthly rent will cost 20-40 thousand rubles.

Furniture for the reception will cost from 60 to 70 thousand rubles. For a hairdressing salon - 70-80 thousand. For manicure / pedicure - 40-50 thousand. For the staff room - 20-30 thousand.

So on initial stage at least half a million rubles will be required. If you open a large salon or it is a metropolis with expensive rent, the start-up costs will be higher.

Let's say you fit into the salary fund of 80-100 thousand rubles. Next come utilities - 8-10 thousand rubles, the purchase of consumables - 15-20 thousand, advertising - from 10 thousand rubles. Total monthly minimum costs will be 130-150 thousand. Plus rent (in the starting costs, we calculated it for only 1 month) - another 20-40 thousand. Only 150-200 thousand rubles.

How long will it take to recoup the investment and move on to profit? If your salon is visited by 20 people a day with an average price tag of 500 rubles, then the salon will earn 300 thousand rubles a month. This means that the initial investment will pay off in just 2 months. Further, the salon will make a profit of 100-150 thousand per month.

Of course, these calculations are very conditional. They need to be adjusted according to specific conditions. But carefully counting the costs before starting a business is extremely important. Also, analyze your competitors. Information about the work of other beauty salons in your city can help you build your business in the right way.

How to recruit staff for a beauty salon

There are no strict requirements for the salon staff - here everything mainly depends not on diplomas and "crusts" (although any education, courses or trainings is a plus), but on the professionalism of the master. If he has a name, there is a satisfied clientele, then the salon will not be empty. Finding such masters is the main task of the owner of the salon. After all, whatever one may say, clients come for a quality service, the “magic hands” of a master who will make them beautiful, and not for a chic interior or impeccably served coffee.

Another thing is licensed services. The “crust” is also important here - for example, a cosmetologist can be either a doctor of certain specialties, or a specialist with a secondary medical education. But they have the right to different types services.

Of course, the salon, in addition to the masters, will need other employees: an administrator, an accountant, a cleaning lady. As the business expands, this list will increase.

Secrets of effective staff motivation

Good leaders knowsecrets effective motivation personnel. There are two areas that are equally important for motivating the good work of staff - tangible and intangible. Everything is clear with the material - it is necessary to introduce a system in which the employee who brings in more income receives more money.

It is advisable to include in the financial part of the project an article on the training of masters. The art of beauty is developing rapidly, new directions, new opportunities, devices and materials are emerging. In order not to be in the rearguard and to be, if not ahead, then at least on the same level with competitors, you will have to constantly keep your finger on the pulse of all new products.

An effective way of material motivation is a system of fines. Penalties should be reasonable and understandable to all employees: being late, leaving work early, conflicts with clients.

The second area of ​​employee motivation is non-material, it is less clear, especially to those who are just starting a business and have no experience. Therefore, we dwell on it in more detail.

Money is an important, but not the only incentive in the work of any person. There are many other needs that an individual needs to satisfy. For example, a sense of self-importance. For some people, it is so scarce that they are willing to do anything to satisfy it. What can be done? Set up a competition with non-material incentive. For example, put the photo of the winner on a speciala stand with the inscription "Best Employee", or enter a nominal position - in cases where it is appropriate.

It is important to recognize the merits and praise the employee. People are arranged rather strangely - they are always ready to scold, even shout. But when another person has done something good, we tend to be silent, it seems to be the way it should be. We behave the same way with our loved ones. The husband did not take out the garbage - a cry for half an hour. I cooked dinner - you think, it's supposed to be. An no. A person is always offended if not others notice the good that he has done. So if you are a business owner, make it a rule to praise your employees. Family members, by the way, too. And you will get a lot of bonuses in return, which, we note, you get completely free of charge.

Be careful - find out about the employees at least the most general information. And if you take an interest in time - how is the child’s progress in sports section, and whether the employee’s mother was discharged from the hospital - they will answer you with gratitude. And good work.

Opening a salon seems difficult and expensive, but in fact, any novice businessman can cope with this task. You need:

1. Draw up a business plan
2. Find a room and make repairs there,
3. Prepare all necessary documents
4. Buy equipment,
5. Come up with a name
6. hire staff,
7. Run ads
8. Start accepting clients

The idea of ​​opening your own beauty salon can be successful and promising if you have carefully calculated all the costs, potential income and risks. If you are confident in your abilities - go for it!

Few entrepreneurs decide to open a beauty salon from scratch, but this business area is one of the fastest growing segments. Of course, such an institution requires quite serious investments, but the profit from it will be tangible.

In order not to incur losses, a businessman must develop a detailed business plan even before opening. It will help to assess the possibilities, choose the right strategy.

The entrepreneur needs to decide on the list of services provided. Hairdressers, manicurists, pedicurists, cosmetologists, massage therapists can work in the beauty salon. The more services and jobs there are, the more initial investment will be required.

The level of costs also depends on the class of the beauty salon. There are 3 types. Each of them has special characteristics.

	Economy class	Business Class	Premium class
Specialization	Simple haircuts, hair coloring, hairstyles, manicures, pedicures.	In addition to services provided in economy class salons, there are hair care services, solariums, cosmetic and massage rooms. There are also makeup artists.	Creation of a holistic image. Other services are added to the services provided in economy and business class establishments - aromatherapy, body shaping, hardware cosmetology.
Location	In the sleeping areas of the city.	In large shopping centers and malls, business centers, prestigious areas of the city.	In major cities with large population. In the most prestigious areas of the city or in the very center.
Peculiarities	Appearance of such establishments is very modest, they spend very little on advertising, they use inexpensive cosmetics in their work.	Much attention is paid to interior design. For this, eminent designers are invited. Employees use professional equipment and very high quality consumables.
Advantages	Low cost of services provided, availability a large number population.	High level of service, variety of services and their high quality.	Very high level of service, availability of all necessary amenities (including parking, a special area for special clients).
Load level
Amount of initial costs	Up to 1,000,000 rubles.	From 1,000,000 to 3,000,000 rubles.	From 3,000,000 to 10,000,000 rubles.

Premium beauty salons do not open often, and the other two varieties of water can be found in almost any city. Which format to choose, the entrepreneur himself must decide. He must definitely evaluate whether it is profitable to open a beauty salon of the chosen type in a particular city, whether he has enough funds to bring the idea to life.

Finding a suitable room

Step-by-step instructions for opening your own beauty salon begins with choosing the right format. Only after that, the entrepreneur should look for the appropriate premises. The level of profit will depend on the location of the salon. Important factors to pay attention to are:

• densely populated and passable area (especially important for economy class salons);
• transport and pedestrian accessibility;
• nearby competitors.

1. workplaces (one should account for at least 5 m 2);
2. reception (where clients will wait for their turn) - from 6 m 2;
3. laundry - not less than 9 m 2;
4. a special room for staff (where they will rest, dine, change clothes) - not less than 6 m 2.

There are a number of other requirements that must also be met:

• be sure to have a special room in the beauty salon where instruments will be disinfected and sterilized (it should have a sink with hot and cold cold water);
• co-location of rooms intended for pedicure, tattooing, piercing, cosmetic and massage procedures is unacceptable, each should be in a separate room;
• but the pedicure and manicure room can be combined if these services are provided by one master;
• in one room you can place a dressing room, a waiting room and a place for lunch (the latter is allowed if no more than 10 people work in the beauty salon at the same time).

total area necessary premises should not be less than 50 m 2. And for luxury beauty salons, this figure increases at least 2 times.

But even if the entrepreneur found, as it seems to him, ideal room You don't have to rent it right away. To begin with, it is better to make sure that all higher authorities will give permission to conduct activities in the selected institution. Otherwise, the entrepreneur will suffer losses, and then will again look for a suitable premises.

It is better to choose such landlords who are ready to conclude a lease agreement immediately for a long period. This will reduce the likelihood of having to move to a new location in the near future, which means it will eliminate the need to incur additional costs.

Collection of necessary documents

Not all entrepreneurs know what it takes to open a beauty salon. And this is one of the most important questions. First you need to register as an individual entrepreneur or LLC. If you plan to open a large institution, then it is better to stop at the second option. It will not be possible to do without indicating the OKVED codes. Without them, legal activity is impossible. AT this case You may need the following codes:

• 93.02 - "Provision of services by hairdressers and beauty salons";
• 93.04 - "Physical and recreational activities."

Working with hair and nails is associated with possible damage skin and the introduction of various infections (up to syphilis, HIV and hepatitis). That is why the functioning of beauty salons is regulated by a number of serious regulations. The required documents (regardless of the type of salon) include:

1. the conclusion of the SES on the compliance of the premises with the requirements prescribed in SanPiN 3.2.3.3631-10;
2. paper from the Ministry of Emergency Situations confirming that all the rules are observed in the cabin fire safety;
3. permission to operate from the local municipality.

Many aspiring entrepreneurs who want to open their own beauty salon are wondering if a license is needed to carry out activities? Everything will depend on the list of services provided. If it is limited to haircuts, hair coloring, manicures and pedicures, then you will not need to obtain a license. But for those institutions that provide medical services, there are much more serious requirements. We are talking about cosmetic procedures, massage, piercing, tattooing and peeling. If at least one of the listed services is provided in a beauty salon, then work without a license will be illegal.

Disputes regarding the need to obtain a license are also connected with the solarium. In fact, you do not need to obtain a license, but there is one important nuance. If the equipment passport contains the wording “medical equipment product”, then it will also be necessary to obtain a license without fail.

Obtaining a license is regulated by a number of regulations. To become its owner, an entrepreneur must fulfill a number of requirements:

1. the equipment used must be registered with Roszdravnadzor and certified;
2. maintenance equipment used must be handled by a licensed company;
3. the organization must have a provision regulating the safety rules and prescribing the quality of the services provided;
4. employees providing services subject to licensing must have appropriate certificates and medical education.

When obtaining a license, requirements are also imposed on the education and work experience of an entrepreneur or head of an enterprise, depending on the type of organization.

Necessary equipment

The work of a beauty salon is impossible without special equipment. Moreover, it must be certified, as well as the materials used in the work. The minimum list of equipment for the simplest beauty salon is as follows:

• armchairs;
• sinks;
• tables;
• hair dryers;
• tools (tongs, scissors, curling irons, hair dryers).

If a massage is done in an institution, then a special table will be required, essential oils, cream. The makeup artist will need consumables, brushes, blenders. For a cosmetology office, special equipment is required.

It is the purchase necessary equipment will be the largest cost item. To purchase everything you need in an economy class cabin, you need at least 150,000 rubles.

Staff

The number of employees and their specialization will depend on the scale of the beauty salon and the list of services provided. In addition to hairdressers, make-up artists, cosmetologists, administrators will be required. They will make a record of clients, meet them, inform about the work of the salon. Will not do without cleaners. In an elite institution, security guards and laundresses will be additionally required.

To encourage employees to perform high-quality work, it is worth offering them the form of remuneration “salary +%”. This applies to masters.

A dermatovenereologist should work as a cosmetologist, who must have a specialization in “therapeutic cosmetology”. If the employee has a secondary medical education, then in addition he will have to obtain a certificate of “cosmetology nurse” and a diploma of “nursing in cosmetology”.

Absolutely all employees of the enterprise must have health books in their hands and undergo a medical examination once a year in a timely manner.

beauty salon promotion

• Signboard. It should be bright, beautiful, attractive and understandable. Be sure to come up with a catchy and memorable name for your beauty salon.
• Registration in electronic directories. This service does not require any investment, but it is able to attract additional customers. You need to register in the 2GIS and 4GEO directories.
• Distribution of leaflets and booklets. You can do this near the establishment. In addition, leaflets can be distributed to nearby houses, pasted over the entrances with ads.
• Advertising on local television. But this option is more suitable for elite establishments.

Additionally, you should think about creating your own website, a group in social networks. All this will bring an additional flow of customers. Contextual advertising will also help increase the number of visitors.

Financial results

Any entrepreneur organizes own business for profit. No wonder he's interested how much does it cost to open a beauty salon from scratch, how soon can it pay off? Would need start-up capital in the amount of at least 500,000 - 900,000 rubles. The amount of costs includes not only the purchase of equipment, but also the repair of the premises, the purchase of furniture, consumables, and an advertising campaign.

It will be possible to return the invested funds in about 1 year. For small salons, the payback period may be slightly less.

The income of the salon can reach several million rubles a month if it is a fashionable establishment with a large turnover. But a small enterprise will bring a net income of about 70,000 - 150,000 rubles.

Fashionable haircut, well-groomed skin and impeccable manicure - this is what almost all women strive for, as well as some men. Cosmetology services is a very interesting and relevant business at all times. Many entrepreneurs make good money on it. How much does it cost to open a beauty salon from scratch, you will learn from this article.

Business registration

Before you open a beauty salon, you must register your business with the relevant authorities. First of all, decide on the organizational and legal form - LLC or IP. If your institution will not provide medical services, you can take OKVED codes concerning the provision of personal services and register an individual entrepreneur.

Medical services include cosmetic services that cannot be provided without a special license. They are of two kinds.

The first one is:

• Depilation, mechanical superficial cleaning of the skin, etc.;
• Hardware methods;
• Superficial peeling with the use of chemicals.

This can be done by specialists in "nursing" cosmetology.

Second group:

• subcutaneous injections;
• Epilation using electrical appliances;
• Medium and deep peeling.

Such procedures can only be performed by dermatovenereologists.

Since therapeutic cosmetology is included in the category of medical activities, it is not subject to VAT. For the provision of personal services, you can choose a single taxation system. If you have difficulties with paperwork for opening a beauty salon, seek help from professionals.

The scheme of the beauty salon

Salon room

The location of the institution plays an important role in its fate. If you are financially able, you can purchase a property. More affordable option is a lease. In any case, you need to choose the right location.

The building must be located in a busy area. It is desirable to be near shopping center or fashion boutiques. You can also open a beauty salon in one of the sleeping areas. Many women, in order not to waste time, try to find a place where they can put themselves in order, not far from home, so there will be no shortage of visitors. Also pay attention to the level of competition in the area. Examine the prices and list of services provided in other establishments.

If you are limited in money, you can start by renting a place in a beauty salon. Remove small room in an existing institution and open there. At first, if you have a diploma of relevant education, you can provide services yourself. When things go well, you can hire a specialist.

Where to get money?

How to start opening a beauty salon? Naturally, with the search for money. Well, if you have the necessary amount on hand. If there are no funds, you can try to attract investors to your business. To do this, you should draw up a detailed business plan for a beauty salon with detailed calculations profit and expenses.

In addition, you can try to take out a loan. But it's not the best the best option because you will have to pay a large amount. Try asking friends or relatives who have savings of their own for help. When your business starts to prosper, you will be able to pay off all debts.

Purchase of equipment

The list of equipment for a beauty salon is quite extensive, so you should take its choice very responsibly. For each specialist, you need to equip a separate workplace. All devices must have passports and certificates confirming their quality and compliance with all standards established by the Ministry of Health.

If financial opportunities do not allow you to buy equipment for a beauty salon from scratch, pay attention to used equipment. It can be purchased at half price or rented. Because the beauty equipment quickly becomes obsolete, in some cases expensive equipment has to be changed before it pays off. Inexpensive equipment can be easily replaced with new devices. Do not forget that the quality of equipment provides a high level of service and, accordingly, a good income.

You will spend 250-350 thousand rubles on chairs for clients, climazons and dryers. For furniture for an economy class beauty salon, you will have to pay about the same amount. Used equipment will cost 150 thousand rubles. In addition, you will need a reception desk, TV and computers. This is another 60 thousand rubles.

Before you open a beauty salon from scratch, you must first calculate all the costs and evaluate your financial capabilities.

Calculations

Now we will figure out how much it costs to open a beauty salon. A small establishment for 3-5 jobs will cost you 15-20 thousand dollars. Such a business will pay off in about 1-2 years. When you start earning net income, you can open more establishments or take your existing business to the next level.

Many aspiring entrepreneurs ask the question, how much money do you need to open a beauty salon? To equip a place for the work of one specialist, you will have to spend 120 thousand rubles. The establishment must have at least 3 employees. Accordingly, to open a small salon, you will need 360 thousand rubles. Experts recommend starting with 5 jobs. it best option for those who are taking their first steps in this business.

Staff

There are no special requirements for employees who provide image services. But nevertheless, a competent leader will not recruit staff from the street. In order to, you need to send employees to special courses so that they can receive the appropriate diploma. In addition, take care of improving their skills. You can also do it if you are going. But with cosmetic services a little more complicated. To provide such services, specialists with appropriate education will be needed.

How to attract clients?

First of all, think of a name for the beauty salon. In addition, take care of a beautiful sign and showcase. For each master, develop a separate marketing program that matches his qualifications.

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To attract customers, use the following methods:

1. Do not use passive advertising;
2. Carry out various, unusual promotions;
3. Create your own website on the Internet;
4. Develop a system of bonuses for regular customers;
5. Distribute business cards to customers.
6. If you are interested in what it takes to open a beauty salon, the most important thing is knowledge, experience and qualified staff.

conclusions

If you have firmly decided that I want to open a beauty salon, then you now know where to start this business. In such a business, the initial investment pays off quickly, especially if the institution is located in a good location. Remember that the success of your business largely depends on the qualifications of your staff. This is the main source of income. At first, work on the image and reputation in order to receive high income in the future.