What to do in a crisis. Providing services during economic downturns

Due to the stable demand for essential goods, the most profitable business today is trading offline or online locations. Next in the ranking profitable business ideas- production, the possibilities for organizing which have increased in Russia with the start of the import substitution policy. To choose a specific direction, the entrepreneur should take into account geolocation, personal experience and skills, as well as assess the start-up capital that can be available.

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How to choose and organize your business?

In order to understand which business to choose, an entrepreneur needs to consider the following criteria:

1. Personal experience. It is desirable to engage in a business in which there are practical skills and knowledge. Otherwise, a businessman may go bankrupt due to a trifle associated, for example, with ignorance of production technology.
2. Geolocation. The location and population of the chosen location is important. In the metropolis, you can open a modern cafe with oxygen drinks, which will bring profit and find its customers. Such a project cannot exist in small town or a village.
3. Start-up capital. From size financial resources depends on the size of the business. You can organize your business with virtually no investment, becoming an intermediary or earning personal skills. To open a small or medium-sized enterprise, you will need approximately 100 - 800,000 rubles.

To organize the chosen direction, it is necessary to prepare a business plan, which will display financial indicators, risks and payback of the project.

The video provides step-by-step instructions on how to choose an idea for organizing your own business. Taken from the channel "Business Youth".

Choice of direction of activity

Aspects to be taken into account when choosing a direction for activity:

1. It is desirable that the chosen case matches the gender of the entrepreneur. it is better for a man, and to provide services for depilation of the body - to a beautician-woman. This will create more value for consumers, increase the number of customers and, consequently, increase profits.
2. The location of the business can be both offline and on the Internet. The latter option is rapidly gaining popularity even in small towns in Russia.
3. In addition, your business should bring not only income, but also joy, otherwise, the entrepreneur is threatened with moral burnout.

Market and competition analysis

Market analysis includes the following studies:

• selected goods or services;
• dynamics of supply and demand;
• potential buyers;
• market conditions;
• the level of competition in the chosen niche with an assessment of their own competitiveness.

Market research

Start-up capital

Drawing up a business plan helps the entrepreneur to assess the amount of funds needed, which have the following channels of income:

1. Personal savings. The best option to start if you have all or most of the amount required to start the business.
2. Help from the state. Those enterprises that are associated with agriculture and some other activities. You can find out which areas are funded and what is needed to receive assistance at the Regional Administration.
3. Credit. To obtain a bank loan, you need to have a fairly significant collateral - an expensive apartment or other property.
4. Investments. To search for investors, you will need to prepare a business plan with mandatory calculations of the project's profitability and an indication of the payback period.

Premises and equipment

When choosing a room, you need to consider the following points:

1. Location relative to the center. Farming can be organized on 8 acres outside the city, away from the roadway. A beauty salon or a car repair shop may be located in a residential area. It is not advisable to locate a boutique of expensive clothes far from the center.
2. Convenience of entrance. It is important to think about what kind of transport will arrive - a truck or a car. It is also necessary to take into account the condition of roads in the winter-spring period, otherwise there will be losses associated with weather conditions. For example, it will not be possible to pick up flowers from a greenhouse located outside the city due to heavy snowfall.
3. Parking. The lack of parking spaces in the nearest radius will cause potential customers to leave for a competitor.
4. Square. This option should be selected according to the requirements of the business idea. For some areas of production, GOST prescribes general recommendations.
5. Possibility of long-term lease. An important point that needs to be discussed in advance, since the entrepreneur may face expensive repairs.

Equipment can be purchased new or used. Before buying, it is advisable to study the reviews and find out the opinion of several experts. Be sure to pay attention to the availability of warranty service.

Photo gallery

Nipple drinking system - 6 sections from 1200 rubles

Fish breeding

The relevance of the business idea is based on the growing popularity of fishing among people of different sex and age. In addition, anglers prefer to pay for a guaranteed catch and a comfortable stay near the water.

To make money selling fish or organizing fishing, you will need:

• join a fishing community and/or rent a pond;
• ensure the protection of the area;
• launch the desired fish species and provide them with proper care;
• think over distribution channels in advance.

As competitive advantage can offer:

• cleaning the catch on the spot;
• rent of barbecue and other equipment for cooking.

Growing vegetables, fruits and herbs

You can organize a farm in your own apartment or rent land outside the city. To install 6 greenhouses, a plot of 10 acres is enough.

The relevance of the crop growing business is explained by the following:

• year-round need of catering enterprises for greens and vegetables;
• increasing demand for domestic crops;
• an increase in the number of people adhering to proper nutrition.

The amount of initial investment can vary between 5,000 - 100,000 rubles and depends on the following factors:

• workload;
• availability of hired labor;
• greenhouse material.

The business of growing any crops begins to pay off no earlier than 2.5 months from the date of sowing the seeds. This period is necessary for the full ripening of early types of lettuce and other greens.

Polycarbonate greenhouse - 20,000 rubles

Copywriting agency, writing business plans and other works

It is possible to organize a center for providing online or offline services. At the initial stage, registration is not required, it is enough to create your own group on social networks. You can work independently or distribute orders among other specialists.

There are no financial investments in the Internet writing business, and profit comes immediately after the work is done.

The relevance of the direction is due to the partial transition of business to the Internet, for the promotion of which well-written texts are needed. With their help, the site will be in the top positions search engines and will be able to attract more Internet users.

As a competitive advantage, you can offer regular customers a discount, or combine copywriting with website development.

Website development and optimization

To work with sites, you will need to complete courses in layout and copywriting. This will help increase the level of knowledge and competitiveness in the chosen niche.

For self-promotion, it is advisable to prepare a portfolio of your own work, which may consist of the following samples:

• created sites;
• information about changes in the dynamics of visits to the Internet resource after a specific work done;
• examples of informational and promotional articles.

Catering point

The relevance of the business idea is as follows:

• the need of people to eat tasty food;
• inability to eat at home.

To organize a business related to food, you will need to obtain permission from the SES.

You can open a concept restaurant (from 500,000 rubles) or establish a point with the preparation of sandwiches (from 100,000 rubles). The latter option is beneficial to put in crowded places and near educational institutions.

Popular ideas for a catering point in 2017-2018:

• pancakes with different fillings;
• shawarma;
• Hot Dog;
• sandwich variations.

In addition, to increase competitiveness, it is enough to organize the preparation of complex meals by a certain time. Ready meals can be delivered to the customer for an additional fee.

Cosmetology

The relevance of the business area is based on:

• an increase in the number of people who take care of their appearance;
• growth in the well-being of the population;
• reduction in the cost of running procedures (peeling, facial massage).

To work in the field of cosmetology, you must complete special courses worth at least 10,000 rubles per month. The advantage of a cosmetologist will be the presence of a secondary medical education. To perform complex manipulations (Botox injections), you will need a category of a dermatologist.

You can organize a business in the following ways:

1. Rent a room in a beauty salon. In this case, the costs of equipment and advertising are borne by the tenant.
2. Rent a room or allocate a room in your own apartment. Equipment and all necessary materials will have to be purchased independently. To do this, you need to invest at least 100,000 rubles.

Special scales - 50,000 rubles

Furniture manufacture

The relevance of furniture manufacturing is based on the following:

• the need for some basic necessities (bed);
• desire to receive goods of a certain size and color.

To create furniture, you need to organize a room with a warehouse and purchase working tools. Initially, you can fulfill orders on your own, and promote examples of work through your own website or social networks. Registration is optional, but in the future you can open a company and hire staff.

As a competitive advantage, you can use the creation of 3D models of the future product for visual demonstration to customers.

Private clinic

A highly profitable business that is gaining popularity every year due to the following aspects:

• high qualification of specialists;
• Availability necessary equipment for research and own laboratory;
• qualified junior staff;
• a wide range of services provided;
• no queues.

A private clinic must be opened taking into account convenient transport access and walking distance from the bus stop. Special attention should be given to the experience of doctors and their qualifications.

Investments in your own hospital start from 1 million rubles. The project will pay off within the first year. The main costs are associated with the repair and purchase of equipment.

Competitive advantages can be discounts on procedures and work schedules. If funds allow, it is good to organize a hospital or a visit of specialists with equipment for diagnostics to the patient's home.

Transportation

There are many ways to make money on transportation:

1. Taxi. As an option - to issue an IP and conclude an agreement with one of the operators serving the city. Earnings will depend on the number of hours. You will need knowledge of the area and the presence of a car.
2. Cargo transportation. If there is a corresponding vehicle, you can conclude an agreement with an enterprise that needs drivers with a personal car. As a rule, official registration is not required for employment, but a driving experience of more than 5 years is required.

The advantage of carriers may be the cost of services is lower than that of competitors.

Organization of quests for adults

At the initial stage, an adult animator can promote his services through social networks. In the future, you can create your own website and attract other specialists, expanding the range of services provided.

The relevance of the idea lies in the need of adults for intellectual entertainment and the desire to plunge into the atmosphere of the holiday.

To prepare and conduct quests, you must:

• have a rich imagination and organizational skills;
• be able to write scripts and think through the details;
• be a charismatic person with a well-delivered speech.

The initial investment in the organization of quests for adults consists of the cost of props and telephone communications.

The following can be used as competitive advantages:

• discounts for legal entities;
• symbolic gifts for the participants of the quest.

Bakery

Machine for creating a tattoo — 19,000 rubles

vending business

The average revenue from coffee and payment machines per month is 11,000 - 20,000 rubles per machine.

The relevance of a business idea is based on the following:

• convenience;
• fast satisfaction of needs.

To purchase a vending machine and rent an area, you will need to invest from 30,000 rubles (excluding the cost of filling).

The entrepreneur will need to register and choose the form of taxation. In most cases, the scheme is simplified - 6%. If related to food, the rate will be 15% of income.

Coffee machine — 27,000 rubles

Fundamentals of a successful business in the province

Doing business in small town has its own specifics, given which you can achieve success:

1. Small businesses will be more successful than large companies associated with the provision of unusual services. This is due to the lower income level of the population.
2. The most demanded are familiar goods and services.

The most cost-effective ideas for the province:

• small cafe;
• disco club;
• grocery and hardware store;
• salon;
• tire fitting;
• Taxi.

Photo gallery

Furniture manufacture Clothing store Greenhouse business auto repair shop

Video

The video presents interesting ideas for small business organization. Taken from the To-biz Business Ideas channel.

Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business, earlier on blotter ru we discussed this with the people.

So, what business is relevant now? To understand this, you need to understand what happens in a crisis, and not only in a crisis - but the following happens - the rich get richer, the poor get poorer.

Therefore, business directions are promising - either for the very poor or for the very rich. The middle class suffers the most at all times.

We open a profitable business for the rich

Washing

Very relevant for Moscow and others major cities Russia. Self-service car washes are especially in demand.

Banqueting hall

Crisis or not, there will always be holidays, weddings, birthdays. We rent a hall, make repairs, decorate everything, find a photographer, toastmaster among friends, advertise in the media and the Internet. Ready.

Apartments for rent

A fairly risk-free and stable type of business, but it requires a lot of money at the start. Actual for large cities and resort areas. We buy property and rent it out.

Network Marketing and Franchise

Well, let's take McDonald's as an example, there are always queues! The franchise costs about 1 million dollars, the payback is 2-3 years.

Domestic tourism

Due to the growth of the dollar, many people have refused to travel abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has grown.

Tailoring

This is especially true for children's clothing. Go to a children's online store and see what prices are there, many things are more expensive than for an adult. Demand in this area is high.

Actual business for the poor with minimal investment

Pawnshop

At all times, the activity of pawnshops flourished. It has always been considered a fairly profitable business with minimal investment.

Funeral services

People always die and never save on funerals. The only problem in this type of business is that all the grain places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it is also transport, coffins, wreaths, etc. this is where you can earn money.

Food trade

People always want to eat and it doesn’t matter if there is a crisis in the yard or not. Therefore, you can earn money on the sale of food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.

Fast food

Shawarma, samsa, barbecue - a small stall in a bread place and there will be a sea of ​​\u200b\u200bcustomers, the income is good, especially if you do not hire a seller, but stand behind the counter yourself.

Commission shop

Or, more simply, second-hand, especially for children's and branded items. Demand in this type of business is good and, most importantly, stable.

Rental Services

This type of business is relevant in both small and large cities. What can be rented out, but almost everything, for example:

• Carnival costumes
• Baby baths and car seats
• strollers
• Bicycles and more

Earnings on the Internet

Without having any skills, you can earn money on the Internet. Did everyone in school write essays? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.

traffic jam business

This business is especially relevant for large Russian cities, for example, for Moscow. I often travel around the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and now they have quite large queues of customers.

Salon

Well, everything is clear! the main problem is the price of renting a room.

Business on avito.ru

This is a very interesting kind of business. Simply put, buy low and sell high. There are categories of goods with very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are ready to lower the price a bit, this is where you can make money.

Home kindergarten

This type of business can be organized right at home. Clients can be found in your area among friends.

home kitchen

Very good profit from baking cakes. Dumplings are also in high demand, etc. The main thing is to find a stable buyer for your product.

Car repair

We rent a garage in some large parking lot and there is already a minimum flow of customers.

Tutoring

If you have certain knowledge in some area, then you can sell it. Becoming a tutor is a fairly good demand in this line of business.

How to calculate profitable promising business directions

1. We look at what is around us, what kind of business is running. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and there are always queues. Conclusion: the demand for these sinks is not small.
2. We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of ​​business that is actively advertised is profitable, if there is money for active advertising, then the business is profitable, there is demand, there is money.
3. We open a large job search site and monitor for about a week where the most vacancies appear and see what the companies that posted vacancies are doing. If the company has many new vacancies, then in this area of ​​business MONEY there is demand for goods and services.

If you have your own thoughts, ideas about what type of business it is important to do now, write in the comments, it will be interesting for me and site visitors to read the site.

Failed business ideas
The stories of the most failed business projects in the first place.

It often happens that plans for a happy and peaceful future suddenly collapse. This is not necessarily due to personal mistakes at work or incorrect decisions taken in business. Globalization has affected everything the developed countries so strong that a simple layman has little effect when the economy of an entire state or the world is in a fever.

Therefore, it remains only to accept the realities of the current situation and experience the constantly recurring waves of the crisis, thinking over what kind of business to do in a crisis.

What to do in a crisis?

In a world where fictitious capital is many times greater than real capital, a crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets and employees lose their jobs.

There are 2 options for a businessman during an economic downturn:

• Trying to restore and establish your former business, which may not be in demand at this time.
• Find a new source of income in a completely different area, which is profitable even in a crisis.

To make the right choice, you need to determine whether there will be any demand for goods or services that were steadily bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do in the 2016 crisis.

When the population is severely short of financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, whether to leave money for food or pay a consumer loan installment, then the choice will be obvious.

Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services for which they will willingly allocate money even in a difficult economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.

What to do in the crisis of 2016 - the best ideas

Essential Goods

It can be, for example, medicines or clothes, but food remains the most demanded product. You have to cope with hunger and thirst at any time, so the food business is the least affected by the decline of the economy. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of what the ruble exchange rate is today and how much a barrel of oil costs.

A businessman is required to choose a specific niche, properly present his product and attract buyers with a favorable price, which will play the most important role in this moment time. Such a business can be started even from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do in a crisis in order to earn money.

Car repair

A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles are in demand more than ever. During an economic downturn, there is also a good chance to get the necessary parts or an entire auto shop from a ruined businessman for next to nothing.

Blogging

Social networks and blogs are experiencing a peak in popularity, and you can make good money on this. The blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on advertising that is placed on the site or used in the posts themselves.

Direct sales

This type of income is suitable for people who have a loose tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.

What kind of business to open in a crisis - 15 relevant business ideas for 2017-2018

The most important thing is that this business does not require initial investments and the presence of an office.

Any investment during an unstable period is associated with a risk that many entrepreneurs are hesitant to take on their own. In these situations, they turn to a qualified specialist for help to analyze the situation and suggest what decision should be made. This is one of the best options what is profitable to do in a crisis, for economists left without work due to the crisis.

Educational courses

Even in the most difficult times, parents strive to give their child better education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people attend various specialized courses in an effort to improve their resume in the eyes of a future employer.

cosmetic business

The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, cosmetics sales remain high even during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows you to forget about pressing problems.

Preparing the property for sale

The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis in this market are home staging specialists. The task of these experts is to give real estate the best marketable condition(do redecorating, correctly arrange furniture or remove from the room bad smell). This work is best suited for designers or experienced builders involved in apartment renovations.

Caring for the elderly

There are many elderly people who need daily care, but their relatives have too busy schedules, and they are deprived of the ability or desire to do it themselves. Starting an aged care service is not a bad business idea at any time. In addition, there are wealthy pensioners who want to see the world and have accumulated funds for this. You can help them realize their dream and at the same time make money on travel arrangements.

Environmental business

In recent years, the demand for environmentally friendly products has increased dramatically, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.

Sites for discounts and sales

Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales become especially valuable, bringing the owner a good income from advertising.

remote employee

Large companies use any methods to reduce their costs. Issuing tasks for outsourcing allows you to get rid of the need to maintain an office and reduces wage costs. Remote workers also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.

Online video creation

Going to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many sites have appeared where you can sell such content.

home business franchise

For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise that is designed for a business from scratch at home.

Online trading assistant

There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Such sites provide the opportunity to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.

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Article comments

Most people on our planet are wondering about starting a business every day, but even more people are thinking about ideas for own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.

What are working business ideas?

Working ideas for business include only those ideas that can bring you the desired and, more importantly, constant profit. In an idea, you need to see something that no one else has been able to see.

How to understand that an idea for a business will work and you can make money on it?

The idea for a business will become working when opening your business will allow you to earn an amount of days, which in turn will pay off all the costs of starting a business. Do not rush to conclusions, because at first your business can bring you a good income, but a turning point may occur and your small business will slowly die.

Classification of business ideas

I classify all ideas, because it is more convenient to analyze them and make some forecasts about your future business. They are divided into three groups, namely:

• Highly promising;
• Unpromising;
• Medium perspective;

Now let's take a closer look and analyze each group.

Unpromising

The unpromising ones include those ideas, by implementing which you will receive a temporary profit. good example serve as the opening of an ice cream stall. From this example, it is already clear that the main profit will come only in the summer, and in the winter you, alas, will have to bite your nails. So opening a business based on such an idea will be empty and hopeless.

What ideas are suitable for starting a business in a crisis?

Medium perspective

Medium-term business ideas include:

• Office chair with footrest;
• Musical bathroom;
• Sweets with natural juice;

You can read about all this in the article about ideas for starting a business. It seems that everything is fine, these ideas can be developed, but will you make money on your business in 2-3 years or later? Optimists will say - yes, but you need to evaluate everything as it happens in real life.

One entrepreneur opened a company whose main service was to provide citizens necessary information. Kind of like a help desk. This company brought him good income, but with the development of the Internet, the service representing his company became simply unnecessary for anyone.

Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is thought up that should work. Let's move on and look at the last group:

Highly promising

Highly promising working ideas are related to a business that will generate income in five, ten and fifteen years. Such a business includes only one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:

• Opening your own grocery store (people will always eat while they live);
• Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
• Clothing store (a person is simply forced to dress);
• Business related to biological and chemical industry(there is a whole future behind these directions);

Conclusion: open a highly promising business based on working business ideas! Good luck to you!

Section: Tips

Publication date: 2017-12-08 18:06:26

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The thought put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...

The idea put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer the sacramental question - what to do with business in a crisis? After all, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story...

First of all, you need to understand what happens in a crisis in the three main segments of goods and services - for the rich, for the middle class and for people with incomes below the average.

Many economists and marketers agree on the following: the rich market remains relatively stable; the "middle class" market is rapidly shrinking, it is in a fever; the market for "those with below average incomes" is growing!

Why is that?

People who are considered to be rich, as a rule, have a good "margin of safety" and are in a big financial gap even from the middle class, which simply cannot be overcome. Many of them may lose millions or even billions without becoming poor. And so they will remain true to their habits. Here are just a market focused on the rich - quite narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, starting to work immediately on it is quite difficult, both in a crisis and outside of a crisis. In general, it's a matter of taste.

The market focused on the middle class is very promising in normal times and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) materially, but psychologically. Incomes of some representatives of the middle class during the crisis fall to the state of "poverty" according to objective reasons, but most of them start saving a lot simply because of negative expectations, fear for their future.

Therefore, during a crisis, the market, oriented towards people with "below average" incomes, begins to grow rapidly precisely at the expense of the middle class, either former or frightened. For people with incomes below the average, there is simply no opportunity to drastically reduce their consumption.

Accordingly, during a crisis, it is the businesses that grow best that are focused on those who are not going to spend a lot and save every penny. And we need to help these people save money!

What kind of businesses might these be? The scope for new ideas is unlimited. And a few traditional ones - I can suggest:

- inexpensive and the most necessary food - people always want to eat and drink;

- budget catering - see "point one";

- pharmacies - what most people save on last;

— repair of clothes, electronics, household appliances- what was simply thrown away in the best years, in a crisis, most likely, they will try to repair it;

- stocks and second-hand - here, I think, nothing really needs to be explained;

- goods for children - diapers and sliders - this is something that few people will save on either ...

It is clear that in the price segment "below average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately tune in to work "according to the areas", attracting a mass client. How to do this is a topic for another conversation ...

But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The point is that the crisis the best time start or expand your business for entrepreneurs who do not have enough start-up capital. A crisis is a time of especially wide opportunities.

Business in times of crisis: promising areas

The rent of office and production space at this time is the lowest, the cost of real estate, in principle, is also the lowest. At this time, it is easiest to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis, it is easier to find good used options. Well, the competition, be that as it may, but falls. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry to use new opportunities. After all, the crisis is also not eternal ...

Aleksey Voronin shared his thoughts with you

Tags: Money and business, Voronin

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 — by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Buyer type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

Fig.1. How e-commerce is growing in Russia*

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “School of a young billionaire”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by businessman Alexei Yakovlev and signed an agreement with the largest manufacturer of steel and ceramic knives Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive trade, lighting, medical equipment and base batch.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see below).

What kind of business can be done in a crisis

Table 2).

		What to look out for
Souvenirs, gifts	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with wrapping up to 300%
Goods for pets	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Questions and answers on the topic

No questions have been asked for the material yet, you have the opportunity to be the first to do so

Helpful information

What is the best business to do in a crisis

Not so long ago, crisis phenomena in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived in a completely different way. Truly successful businessmen have not only adapted to the permanent "crisis", but have also learned to take advantage of it.

It is impossible to deny the fact that the resources of the entrepreneurial market are limited and the situation on it is unstable. As for the demand for goods and services, it is not easy to predict it. Lending organizations are in no hurry to issue loan obligations to everyone and everyone, as it was quite recently, and investors are losing their taste for financing interesting, but ambiguous projects that may not pay off.

Profitable business directions

It should be understood that the absence of losses is already a benefit. Thus, the type of activity that does not require global financial injections becomes the most viable in a crisis. And, I must say, the market has plenty to choose from!

Consulting companies agree that in difficult times for the economy, the service sector has an obvious advantage. Organizations providing services are the most profitable. The problem for a novice businessman who has chosen this kind of detail is usually the rent. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.

One example of a safe (even in times of crisis!) commercial activity is blogging. In some cases, the implementation of such a project will require the help of web developers, the cost of which services starts from $100. For this amount, you can get a concise, but working site.

The next safe business option is reselling. The “buy cheap, sell high” scheme has been in effect since ancient times. For a quick increase in turnover, it is difficult to come up with something more effective. Having engaged in reselling, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, its advertising and, of course, on the purchase of goods.

What activities are relevant in a crisis

A profitable business is a business that is in demand, or relevant. Relevance is directly dependent on the purchasing power of potential customers, which, as you know, is also affected by the crisis. " Troubled times» make the consumer more far-sighted and, as a result, stingy. He won't waste money anymore. That's why the planning phase needs to figure out what consumers still can't refuse and make a thorough analysis of their purchasing power.

In the West, the percentage of small businesses is much larger. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.

European analysts have compiled a list of the five most promising areas of anti-crisis commerce. Here's what it looks like:

1. 1. Providing repair services. In times of economic instability, almost everyone is forced to abandon new acquisitions. True, for some it can be luxury items, but for someone - essentials.

   Eight ways to make money in a crisis

   But, one way or another, in a crisis, people suddenly realize that it is more profitable to repair many things that have become unusable. Why not give them that opportunity?

2. 2. Fast food. Since restaurants and cafes are losing their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a bite in the middle of the day does not disappear), you can bet on fast food. Fast food will always be in demand.
3. 3. Drug trade. This business requires an impressive start-up capital, but never loses its relevance: the demand for medicines is consistently high. By the way, medicines Most of them are not subject to VAT.
4. 4. Sale stores. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly believed, but in general all those for whom brands do not matter, but the price does.
5. 5. Providing collection services. In a crisis, not only physical, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.

How to run a business in times of crisis

The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case, the business will not only survive, but also develop even in extremely difficult times. adverse conditions.

To keep their company profitable, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.

But there are other ways to keep a business going. One of them is to minimize third-party costs.

There are also rules that must be followed so that changes in the economic situation cause as little inconvenience as possible:

• Maintain the ability to shrink the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for the development of the business. However, the decline in consumer purchasing power poses a threat to inactive business - that is, one that cannot "shrink" and "expand" as the case may be.

  To minimize risks, you need to limit costs (primarily unreasoned) and avoid long-term commitments.

  As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). To ensure "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model will help to truly control the situation.

• Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.

  But if the leading manager is able to ensure at least some development of the enterprise in adverse conditions, the business has a chance.

• Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes for the worse, it is time to look for new economic niches. Many executives choose to "work in a parallel direction." For example, the owner of a company supplying office supplies may pay attention to office furniture. There are more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have a special potential.
• Change and improve. A good leader knows how to take the initiative. He does not so much act under the pressure of circumstances as he is ahead of these circumstances. When drawing up a development plan, he must take into account all the possibilities, both for expanding and shrinking the business.

  If an enterprise develops steadily and gradually improves under competent management, the onset of a crisis can only slow down these processes, but not nullify them.

What to do in a crisis

Creating a viable enterprise in an era of economic instability is a noble goal, but difficult to achieve. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.

A business plan should take into account a number of aspects: the amount of invested funds, the desired development timeline, income and expenses, and the number of employees. To assess the profitability of various business areas at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.

So, here is what the future business owner should take into account:

• trends in the area of ​​the market that he is going to develop;
• investment in the production and promotion of services or goods;
• risks large and small;
• possibility of loss Money, Unexpected expenses.

It must be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. You should pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that a business brings in “black times”: in some cases, instead of trying to pull out a hopeless business, it is more reasonable to admit its failure and stop investing in a doomed project.

Western experience

Most of progressive solutions are created and tested abroad. AND New World, and Europe has experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.

And finally, the main thing that an entrepreneur should remember is that the most relevant anti-crisis business is not so much profitable as break-even.

How to increase sales in a crisis

Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read about how to do this in our publication.

What kind of business to do in the village

This article will focus on what kind of business activities you can do in the village. We'll cover five of the most promising directions rural business.

What is the most profitable business- 3 areas worth paying attention to + 5 tips on how to determine the profitability of a business.

No one wants to invest in a business that is obviously a failure.

Therefore, find what is the most profitable business and to realize it is the main goal of any entrepreneur.

It is impossible to say unequivocally which business will be profitable and which will not.

This is influenced by many factors, ranging from the place of its conduct and ending with the correct organization of affairs.

Know that with competent calculations and the desire to work hard, even the most banal idea can "shoot".

Today we will not talk about big business in the form of oil refining, machine production and pharmacology, because these industries require huge investments and connections at the state level.

Therefore, let's discuss ideas for a profitable business that anyone can implement.

What determines the profitability of a business?

Reflecting on the question of what is the most profitable business, it must be said that a lot depends on the person.

If an entrepreneur works carelessly, then the implementation of even the most promising idea can end in a real failure.

We all know that when starting a business, you need to conduct a thorough analysis of the chosen area and deal with the financial component.

Only after such actions can the profitability of the case be assessed.

To determine the profitability of a business, pay attention to the following conditions:

This is an income that will not depend on your participation.

If available, you can expand or even open a new business.

Ever-increasing income

Everything is simple here: if incomes are growing, then you are on the right track, because your customers or customers are satisfied, and besides, their number is growing.

Criterion	Benefit Description
Payback	It is important to calculate for what period you will return the invested funds. The sooner this happens, the sooner you can begin to further develop your business.
Demand	The more people buy your product or service, the higher your income. The higher the income, the more profitable the business.
Competitors	The absence or minimum of competitors gives you the opportunity to provide consumers with something new.
Profitability	The rate of revenue growth must exceed sales.
Business expenses	They should be kept to a minimum, but should not affect the quality of goods or services.

How to organize a profitable business?

Business benefits are different for everyone.

Someone is quite satisfied with a profit of several thousand, and who needs a million, and someone wants his company to be known throughout the country.

And yet, regardless of the goals of the entrepreneur, everyone needs to know how to properly organize the opening of their business:

Come up with some ideas

Think about what you want to do and what you can offer the public.

Let it be several options.

Prioritize the area in which you are strong.

If you understand cars, but do not understand jurisprudence, then opening a notary's office is not for you.

But if you're willing to put in the extra time to learn, or if you can pay for the services of professionals to help you start a business in an industry you're not familiar with, then go for it.

Calculate the cost of implementing each conceived idea

For each conceived idea, make calculations with the costs of opening, as well as approximate income, to find out the payback period.

Remember that you are choosing the most profitable business for yourself.

Consider not only the financial component, but also your own preferences, as well as your knowledge that you can apply if you choose this or that idea.

Then determine for yourself the top of 2-3 ideas.

Analyze Selected Ideas

Consider factors such as locality, demand, competition, strengths and weaknesses of each idea.

Choose one idea

Based on the results of the calculations and the analysis carried out, you will be able to choose the most profitable business for yourself.

The most profitable business - sales

There are many fields of activity, and it is time to start exploring what what is the most profitable business in each of them.

Trading is an everlasting business.

People will always buy something.

Especially it concerns:

• food;
• clothes;
• cosmetics and;
• hand-made;
• building materials.

Of course, the competition in the retail industry is quite tough, but you can still make your way if you choose the right niche.

In addition, in the era of the Internet, you can do online sales.

You don't need to invest a lot of money for this.

But in any case, you need to find trusted and reliable suppliers who will deliver quality goods on time.

If you have a small start-up capital, take a closer look at the vending business.

These can be vending machines with coffee, water, drinks and food.

This great way have passive income.

Special attention should be paid to the opening of a pharmacy.

It is in demand always and everywhere, no matter where you live.

High demand and quick payback speak for themselves - this is a profitable business.

The most profitable business in the field of beauty and health

Now it’s just a real “boom” for everything related to beauty and health.

Even in a crisis, people, especially girls, want to look good.

And on this desire, you can build a profitable business.

These include:

• hairdressing;
• beauty salons (beauty bars) of different classes;
• beauty parlors;
• SPA centers;
• fitness clubs;
• massage rooms;
• medical laboratories;
• private medical offices and .

Of course, you should not open another beauty salon or hairdresser if there are already five in your area.

The exception is the option when you can offer your customers something new and actively advertise yourself.

The last two options will be especially profitable, as many refuse to visit public hospitals in order to save time.

Therefore, if you have medical knowledge, and there are no many competitors in your locality, then you can build a profitable business.

The most profitable business in the service sector

If you have certain knowledge and education in some area, and at the same time want to work for yourself, then the provision of services will be the most profitable business for you.

Firstly, at first you do not need to hire a lot of people in the state, and secondly, you will know the nuances of doing business.

But you must understand that only with the high quality of the services provided, you can ensure the influx of customers.

So, whose services are now in demand, is shown in the table:

Also profitable business options in the service sector are:

cleaning service

This is especially true of large cities, where there are many business centers and offices, the owners of which are ready to entrust the maintenance of cleanliness and order to specialists.

repair work in various industries

This includes the repair of clothing, footwear, plumbing, electronic and household appliances, as well as, of course, construction and installation robots.

tutoring

It will be especially popular among schoolchildren and students.

In addition, you can teach at home or via Skype.

Previously, such a business was in demand only in large cities, but more and more people in small towns need such services.

catering

This is the provision of services related to the organization of various events: weddings, banquets, business meetings.

Of course, they will be relevant only in big cities, because that's where potential customers live.

The video below presents relevant business ideas that will certainly bring profit:

The most profitable business on the Internet

“To be successful, business must be in your heart, and your heart must be in business.”
Thomas John Watson

In the era of the Internet, it is no longer a secret for many that you can earn decent money in a virtual network.

Moreover, you can conduct such a business directly from home, in addition, the locality in which you will be located will not matter.

What to do on the Internet with profit:

Website or blog creation

Sources of income will be affiliate programs and contextual advertising.

This business is directly related to sales, only you do not need to spend money on opening a store.

Moreover, it is not even necessary to create a website with an online store.

Selling information/knowledge and providing online advice

This includes online tutoring, copywriting, selling photos and providing consulting services of a different nature.

To understand what is the most profitable business, you need to analyze a few ideas and find what will bring you pleasure.

Remember that only with the proper organization of the business, as well as a thorough analysis, you can understand which business will bring profit and benefit.

But know that there is no single answer, because every entrepreneurship is unique.

• What is a dealing center?

What to do in a crisis: business with minimal investment.

A crisis is not the best time for entrepreneurship. During this difficult period, many companies are closing, others are forced to reduce production and reduce staff. However, it is this period that can become a start for businessmen and even the key to success. It is important to choose the right direction of activity and carefully plan your expenses and income.

Business in a crisis: what to open in order not to miscalculate and how to succeed in an economically and politically difficult period? The answer is contained in the materials of our new article.

People living in countryside, can bet on household plots. Among the most promising ideas:

• home canning and harvesting for future use;
• farming.

How to open a farm from scratch and what documents are required for this, you can find out

Ideas for business in a crisis - an apiary in the courtyard.

Apiary in the backyard

Organization of the apiary great idea for people living in ecologically clean areas. To create it, you will need a spacious estate where the beehives will be installed. It will require the purchase of promising bee colonies and additional equipment.

To work in the apiary, 2-3 experienced employees who have undergone special training are needed. Investments in the project can reach up to 150,000 rubles (it all depends on the size of the apiary). Monthly income minus mandatory expenses - from 20,000 rubles. Business pays off for a long time, it can take up to 3 years.

Fruits, vegetables and greens

Residents of the village can do canning, drying, freezing berries, vegetables, herbs. Fruits do not have to be grown, they can be purchased from fellow villagers.

You can start with a minimum: several freezers, household stoves and a spacious room for processing workpieces. for storage finished products burial is required.

To make the blanks successful, you can use original recipes. Do not limit yourself to standard jams and pickles. Offer consumers natural marmalade, marshmallows, marshmallows, seasonings for meat, spicy spreads for sandwiches. The more original and wider the range, the higher the opportunities for implementation.

You can sell your products at fairs, offer them to grocery stores. A great option is to sell through an online store or groups on social networks.

Costs depend on the scale of the business, you can start with a minimum of 25,000-30,000 rubles.

domestic animal husbandry

People with animal husbandry skills can take care of geese, rabbits, nutria. On the basis of the farm, you can organize a mini-workshop for dressing skins, cooking stew or sausages. The sale of breeding young animals is also in demand.

A very promising option is goat breeding. Thoroughbred goats are highly productive, their milk is healthy and in demand by city dwellers. You can make yogurt, varenets, cottage cheese, cheese and other products from homemade milk. The cost of creating a farm depends on what animals you will breed.

For example, a small chicken farm of 100 heads will have to spend 50,000-60,000 rubles. Selling eggs will help earn 125,000 rubles a year. Investments in the business will pay off in 1.5 years, with an increase in livestock, the profitability period is reduced.

How to raise rabbits at home in sheds and according to the Mikhailov method, you can read

What to do in a crisis to earn money - livestock.

What to do in a crisis to earn money: ideas for residents of the metropolis

Residents of big cities have much more opportunities. In megacities, a solvent audience remains, for which an interesting proposal can be formulated.

Auto for the thrifty

During a crisis, people try to save on purchases and treat property with greater care.

Naturally, the car service business will remain relevant. You can open a car service with a parts store. It is advisable to focus on the widest possible audience, servicing cars of different brands.

An interesting offer is a car repair shop franchise that allows even people without experience to enter this business. The list of costs includes the rent of a workshop, the purchase or lease of equipment, the purchase of new or used parts. Trade can also be conducted virtually, which will significantly reduce costs.

Opening a franchise car shop costs about 100,000 rubles, the payback of the business is quite high. A permanent workshop brings up to 40,000 rubles per month.

Beauty within walking distance

In a crisis, you can bet on beauty. or nail salon in a residential building will not require high costs. A room for 1-2 chairs with a small entrance hall and a place for a manicurist can be equipped with inexpensive used equipment. Seats in such a salon can be rented, this will significantly save.

You can open a salon for 80,000 rubles, including rent. With a basic set of services (haircut, coloring, styling, manicure) and daily servicing of 10 clients, you can achieve an income of 40,000-50,000 rubles per month.

New ideas for business in crisis

The difficult financial situation in the country perfectly stimulates the formation of new ideas in the field of entrepreneurship. Free niches can be filled with new proposals or creative rethinking of old ones. Try to bet on the food business.

Ideas for a business in a crisis - the production and sale of cheese.

Cheese for everyone

The restriction on the sale of cheese could be an incentive for new producers. No need to follow the path of dairy factories, offering a product that is not too expensive, but not tasty. Bet on the production of real high-quality cheese from natural raw materials.

Russian entrepreneurs have developed technologies for the production of semi-hard, soft and pickled cheeses, these recipes can be used. Production can be expanded by cheeses with additives: nuts, herbs, peppers or olives.

For the organization of cheese production, permission from regulatory authorities is required, products must be certified. To organize a company, you need a spacious room (200-300 sq. m), as well as full set equipment.

It is cheaper to purchase a cheese-making line in a complex, it can be leased. Full cycle production costs - from 6,000,000 rubles.

With a monthly income of 60,000 rubles, you can count on payback in 2 years.

Pasta in the public domain

Another idea for people betting on products is the production of pasta. Chinese manufacturers offer mini plants suitable for the production of spaghetti, penne, vermicelli, lasagne sheets and other types of pasta. You can make pasta from refined wheat, dark, buckwheat flour, add bran, vitamins, natural dyes to them.

For a mini-factory, it is worth buying equipment for packaging and a machine for printing branded bags. To organize a workshop, you will need a spacious room (at least 100 sq. M). The cost of purchasing equipment is 300,000-500,000 rubles.

When selling through a distribution network, you can count on profit from 20,000 rubles per month. Payback depends on the speed of concluding sales contracts.

Shop in a new way

During the crisis, small grocery stores began to open at an accelerated pace, competing with supermarkets. Such shops provide residents of new microdistricts, not spoiled by retail outlets.

You can learn how to open a grocery store from scratch and draw up a competent business plan with cost calculations.

Business in crisis: what to open in order not to miscalculate - a grocery store.

You can bet on a universal assortment, or focus on one product group: bread and confectionery, meat, milk. By concluding an agreement with producers from the village, you will be able to offer the consumer tasty, healthy and inexpensive products that distinguish you from your competitors.

The price of opening a mini-shop is from 200,000 rubles. Monthly earnings minus the cost of renting and purchasing goods - from 15,000 rubles.

Having started a business in a difficult time of crisis, aspiring entrepreneurs face a variety of problems. However, marketers note: at this time, the most viable and courageous enter the market, having carefully calculated all the risks and are ready for unforeseen situations.

Firms and stores that open during a crisis often turn out to be very viable and successfully continue their activities when hard times are left behind.

Business in crisis: what to open so as not to miscalculate? The answer is in the following video: