Selling pies as your own business. Trading baked goods - how to open a small business

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Hot pies - the phrase already evokes an appetite and a desire to treat yourself to a delicacy. There is no doubt that no catering service can replace home-baked goods, but there are many situations when you need an urgent snack on the road. Despite the abundance of chain eateries, confectionery shops and other establishments specializing in the sale of fast food, the popularity of native Russian dishes is not decreasing. On almost every corner you can find sellers of hot products - grannies, tents, small kiosks. To find out how profitable this business is, you need a business plan for a pie shop with detailed calculations investment at the start and potential income.

The relevance of the business of selling pies

The catchphrase “they are selling like hot cakes” was not coined for nothing. The announced products have always been in great demand among all segments of the population, therefore they tend to sell out quickly. Queues line up at the outlets with the most delicious and high-quality goods to try the baked goods “hot, hot.”

All this is still relevant today, when the catering market is overcrowded with various fast food establishments. People who are used to having lunch or a snack on the go are increasingly choosing pies instead of foreign hot dogs, hamburgers, and even the extremely popular shawarma. The explanation is simple - the pies are always fresh, hot, and their cost is much lower than competitive dishes. Hot dogs and shawarma are also prepared on site, but the former only provides standard set ingredients (sausage, herbs, sauces), and shawarma, although it has a variety of fillings, is too expensive for a fleeting hunger satisfaction.

The sale of pies has been and remains relevant because people do not want to waste time eating. And baking is nourishing, tasty and as affordable as possible.

Market and competitor assessment

On preparatory stage you need to analyze the market and potential competitors. It is difficult to find a crowded place without a fast food outlet. As a rule, in one place they are found in quantities of 3-4 units. And this is not the mistake of entrepreneurs who open a business in an area with an already operating “Shaurma” or “Hot Hot Dogs”. Upon careful study of the market, you will notice that all points sell different products.

A proper analysis of potential competitors includes:

• identification of a place with high traffic of people;
• mandatory presence of a retail outlet selling fast food in another direction;
• determination of purchasing power - just pay attention to the attendance of the establishment during peak hours, weekends and night time;
• paying attention to the range, prices and related products;
• type of product - own production or preparation based on semi-finished products.

Important: for maximum accurate analysis market, it is recommended to explore several areas, places for various purposes and throughput of people. Choosing from 1-2 options will not be objective, since it will not give a complete picture of purchasing power.

In addition, you should pay attention to the type of competitor's outlet - kiosk, pavilion or establishment with seats. The choice again depends on the specific location. For example, in the metro area, seating in a pirogue shop is less relevant than at a train station or near cultural parks and public gardens. In the metro, people are always in a hurry and eat on the go, and at the station there is time before the bus/train departs, so you can sit in a pie shop, order tea, coffee and related goods.

Choosing the type of establishment

As already mentioned, the type of establishment directly depends on the location. Whether it’s a kiosk or a mini-cafe with seating, in each case there are pros and cons, so you need to correctly correlate the location of the future outlet with the type of work.

Kiosk

Mobile design measuring 4-6 square meters. m., providing for the sale of pies through a special window. The kiosk display is its central part, where the finished products are displayed. Inside the room there is a refrigerator, equipment for preparing or heating food, a table and a washbasin.

Considering the small dimensions of the kiosk, in 70% of cases the products are imported, and the buyer purchases baked goods heated in the microwave. However, sometimes entrepreneurs install an oven inside the kiosk and the entire process of making pies takes place inside the outlet.

The kiosk is relevant for places with high traffic:

• metro;
• central park;
• embankment;
• student hostel;
• learning Campus;
• school;
• government agency.

The installation of a kiosk selling pies is designed for people who buy products for consumption on the road. However, there are many who simply do not want to waste time visiting a cafe and booking a table, but at the same time they are also not used to eating on the go. It’s not difficult to satisfy the whims of such customers - just install a couple of umbrella tables with standing places near the display case.

Help: umbrella tables will be free for an entrepreneur if you enter into an agreement with a supplier to sell their products exclusively. Companies providing such services supply drinks - Pepsi, Coca-Cola and others.

Mini cafe

A room with an area of ​​20-25 sq. m. with the release of products through the hall and with the availability seats in quantities of 4-6 pcs. A mini-cafe is relevant with a maximum assortment, including not only pastries and drinks, but also main courses, salads, and snacks. Ideal place To open this type of establishment it is considered:

• railway station;
• recreational places (parks, squares);
• market;
• large shopping and entertainment complexes.

It is considered a big plus if the baked goods and other dishes are prepared on site from fresh ingredients.

Possible risks

The risks of the pie business include:

• high competition;
• low product quality;
• lack of demand for business.

A business plan for a pie shop is needed precisely for this purpose, so as not to fall into the risk zone. You need to fight your competitors only with high quality products and reasonable prices. Considering the low cost of the final product, this can be done under any conditions. The remaining risks will disappear on their own.

Registration of activities

Pie business does not require registration legal entity, therefore, the status of an individual entrepreneur will be quite sufficient. The procedure for obtaining an entrepreneur’s certificate takes 2-3 days, and the price only includes payment of the state duty in the amount of 800 rubles. You must contact the tax service with your passport, TIN, paid duty receipt and application.

Choosing a tax system

The best option for a pie business is considered to be a simplified system (STS) with 6% tax deductions on income. At the same time, it is possible to reduce this figure by half due to insurance premiums paid for employees. Basis - letter of the Ministry of Finance dated No. 03-11-11/159 dated May 16, 2013.

There is an opinion that the 15% simplified tax system (income minus expenses) is no less profitable, but in this case it is necessary to consider specific business indicators, because in each case the data can look both positive and negative.

Advice: initially it is better to choose the standard “simplified” system with 6%, and then, if necessary, switch to another system.

The OKEVD code for working with baked goods and flour products is 15.81, as well as 52.62 for retail trade.

Required documents

List of documentation for opening a pie shop:

• permission from the SES for the production and sale of flour products;
• permission to open a point from Rospotrebnadzor;
• fire inspection report;
• permission from the municipal authorities to open a pie shop.

In addition, it is necessary to enter into agreements with the relevant companies and keep the papers inside the point of sale:

• contract for disinfection and deratization;
• removal of solid waste;
• regulatory documentation for the production of flour products;
• IP license;
• employee medical records.

Organizational plan

Organizing a business is the practical part of entrepreneurship. This includes searching for premises, determining the assortment, purchasing equipment and searching for personnel.

Despite the fact that the pie shop requires minimal organizational measures, they should be approached with maximum responsibility.

Search for premises

The stage is immediately divided into several subsections:

1. Purchase of mobile space - this includes both new and used trailers, kiosks, small pavilions, which are subsequently installed in the desired location. In 95% of cases, mobile retail space is built on rented land.
2. Construction - acquisition land plot ownership with further organization of a retail outlet. To successfully promote a business, the place must have a large foot traffic.
3. Renting is the most common option for organizing a pie shop, when you can rent both the kiosk itself and the underlying construction. In the event of an unfavorable situation, there is always the option of curtailing production.

Along with searching for the type of premises, you should focus on purchasing power. Hot pies - where you can most often hear this expression:

• railway station;
• metro;
• market;
• student hostel;
• busy pedestrian crossing;
• pedestrian street of the city;
• a park;
• alley;
• square;
• supermarket or shopping center;
• taxi rank.

In any of these places you can organize a pie shop that will be in demand.

Equipment purchase

Minimum inventory includes:

• electric stove with oven;
• cutting table;
• fridge;
• sink;
• microwave;
• electric kettle;
• chair;
• sink;
• Consumables.

Assortment compilation

Everything is simple here - the wider the range, the better. First you need to decide on the main direction - pies and their filling:

• potato;
• cabbage;
• jam;
• rice, egg, greens;
• berries.

Besides:

• cheburek;
• whitewash;
• puff;
• sand tongue;
• cheesecake.

Drinks include tea, coffee, cocoa, sparkling water. In the future, the range will be expanded due to existing demand or favorable offers from suppliers.

Staff

An important point that depends on the type of establishment:

• a simple kitty selling semi-finished products - 2 sellers working in shifts;
• kiosk or pavilion selling its own production - 2 sellers plus 1 baker;
• mini-cafe - at least 2 people must be present here at the same time - a seller and a baker.

At first, the responsibilities of the administrator can be performed directly by the owner of the point.

Advertising for a pie shop

An ordinary kiosk selling pies does not require mass advertising. The costs of a marketing campaign on TV, radio and even on the Internet will not pay off. The explanation is simple - there are a lot of similar establishments in each district, so people will not go specifically to the other end of the city to buy a “unique” pie.

• sign – bright, colorful, with original name. For example, “Mr. Bagel”, “Guess what Pie”, etc. Fantasy and creativity depend on the entrepreneur;
• leaflets - at the time of opening and the next 3-5 days, you can use the services of a promoter in the area of ​​​​the location;
• billboards – 2-3 posters in the area where the retail outlet is located.

Financial calculations

The most important stage that concerns any businessman is whether his business will pay off or not. To find out for sure, you need to do a lot of preliminary calculations.

Investments at the start

Registration entrepreneurial activity not taken into account:

• rental of premises - if you take a small kiosk, the fee is on average 10,000 rubles per month. If an entrepreneur wants to organize a mini-cafe, then the cost increases to 30-50 thousand rubles. IN in this case We will proceed from the minimum costs;
• registration of permits and certificates – 5,000 rubles;
• purchase of equipment – ​​70,000 rubles;
• purchase of products – 20,000 rubles;
• purchase of semi-finished products – 10,000 rubles;

Result: 120,000 rubles at the start.

Current monthly expenses

The following expenses are provided per month:

• rent – ​​10,000 rubles;
• products – 20,000 rubles;
• semi-finished products – 10,000 rubles;
• consumables – 5,000 rubles.

Result: 45,000 rubles per month.

Profit and profitability of business

When calculating profits, it is worth taking into account the traffic of people, the average cost of a check and the cost of products. According to statistics, the pie shop serves 100 people per day. average cost the receipt is 80 rubles - this includes one flour product (40-50 rubles, tea/coffee, carbonated drink). If we take into account that the markup on a pie or cheburek is 150%, in the case of tea and coffee - 200%, then purchasing food for 80 rubles, an entrepreneur has a net income of 50-60 rubles.

Calculations for the month of profit:

• average bill – 80 rubles;
• number of buyers – 100 people;
• income – 8,000 rubles per day.

Monthly profit – 240,000 rubles.

• 50,000 rubles – wages for sellers (2 people);
• monthly expenses – 45,000 rubles;
• unforeseen expenses - 10,000 rubles.

Result: 105,000 rubles per month.

Profitability is determined by the formula: Expenses/net profit*100%.

Profitability calculation: 105,000/240,000*100 = 43%

Theoretically, a pie business can generate income from the second month of opening, fully paying for itself. In practice, it is impossible to take into account all the nuances, so the payback period lasts for 3-4 months. Despite this, opening a pie shop is an extremely profitable investment, because it provides for a low start-up capital, minimal risks and high profitability.

Pirozhkova is a type of enterprise Catering, specializing in various pastries made from dough - filled pies, pizza, puff pastries, croissants, buns, etc.

Fast food concept "Pirozhkovaya"

And, despite the growing variety of fast food formats in Russia, pirozhki are still a fairly attractive option for business development. And there are several explanations for this.

• Firstly, pies as a product are traditionally popular in Russia; both adults and children love them.
• Secondly, the pie shop attracts visitors because here you can eat delicious pastries along with hot (tea, coffee) or cold (juices, cocktails) drinks.
• Third, an important role is played by the affordable price of pies, making them accessible to all categories of buyers without exception.

“Pirozhkovaya” provides a stationary local mini-cafe (read detailed instructions about how to open a cafe with all the requirements). The basis of the assortment will be various pies with filling (meat, liver, cheese, potatoes, mushrooms, apricots, cherries, apples, etc.), as well as other pastries made from dough. Besides large selection fillings, visitors can be attracted by a varied offer of hot and cold drinks.

To serve visitors, there is an area with 4-5 tables in the room.

It is planned to place a significant emphasis on attracting regular visitors. The main target audience of Pirozhkova is people who, due to various circumstances (place of residence, work, study, etc.), are in the halo of its location almost every day.

Optimal places to open this street fast food:

• territory of food markets;
• places where public transport stops are concentrated;
• nearby educational institutions, office buildings, factories.

It should be said that a business like a pie shop has some seasonal component. And hot pies with filling are in great demand during the cold season. Whereas in the summer, especially in the heat, the demand for them drops.

A way to smooth out seasonality is to organize good air conditioning in the pie shop so that visitors can enjoy spending time here even in the summer season. It is also very important to offer in summer a good choice soft drinks and ice cream.

What equipment is required for Pirozhkova?

To open a mono fast food restaurant specialized in the production of pie, you will need the following equipment.

Basic equipment

	Name	Purpose	price, rub.
		For storing deep-frozen pies
		For thawing frozen products and preparing for baking
		Baking pies
		For storage and display finished products
		Used to make soft serve ice cream
Total

You will also need:

Total investment in equipment will be: 452 000 rubles

How much money does it take to open Pirozhkova?

The capital costs of starting a business are 602 000 rubles incl.

• Purchase of equipment: RUB 452,000.
• renovation of the premises: 50,000 rubles.
• purchase of raw materials: 50,000 rub.
• other expenses for organizing activities: RUB 50,000.

How much can you earn from Pirozhkova?

Calculation of revenue and profitability of activities

* Revenue consists of daily sales of assorted pies, coffee, tea, soft drinks, and ice cream. Due to the presence of an ice cream establishment in its assortment, seasonality is somewhat smoothed out, so in the summer the sales structure of ice cream increases, in the autumn - winter period Sales of main products (pies) are increasing.

** Profitability of activities is determined based on the expert opinion of the author of the material

Today every third office worker I would like to quit my job and go to free swimming, open your own business. However, where to get ideas for business and what to do in general? From this article you will learn about this popular business, How opening your own pie shop .

About opening a pie shop

In our country - pie establishments are not as widespread as in France, Germany, Austria, and all other civilized countries. What can I say, even in such third countries of the world as India and Vietnam, food is sold everywhere on city streets instant cooking. And everything is fresh and natural. Unfortunately, in our country it is customary to shop at the supermarket. Not only do you need to have money to buy products at inflated prices in the store, but you also need time and effort to turn semi-finished products into a digestible product on your home table.

That's why niche for the production of pies and their implementation is free. That is why it will be very important to consider all stages of the formation of such a business.

It’s worth starting with what it actually is pie establishments? As the name implies, these establishments sell ready-made pies. Moreover, the pies can be very different: with jam, cheese, cottage cheese, dill, potatoes, meat, and so on. Great advantage of this business– low competition in our country. Besides, this type business does not require large investments. After all, you don’t have to lease the premises and not pay wages employees. How to do this, read on.

Lack of competitors in this niche it’s a matter of time, so it’s worth hurrying now, since tomorrow it will be much more difficult to stay in this market. And the major players in this business are already grocery stores, groceries and delis, bars, and pizzerias. If you don’t want to compete with them, then try to locate your small enterprise away from the above establishments.

For example, in residential neighborhoods of large cities there is practically nothing except kindergartens and schools. Why not a location for a pie shop? However, it should analyze traffic. After all, if ten to fifteen people pass through the yard during the day, you should think about another place.

What kind profit waiting for those who are about to open a pie shop? Profit can be very different, it all depends on many factors. For example, the price can be either too high or too low. In both cases you will receive high profits. Low price pies will be attracted a large number of buyers who want to save money on everything. High prices for pies will themselves generate profits, regardless of the establishment’s attendance.

However, choosing one or another price for pies is not so simple. You may be accused of dumping or monopolistic conspiracy. In any case, prices must be agreed with the relevant authorities for state control of prices and quality.

No business opens just like that. Necessary step by step guide- business plan, in which everything will be clearly and clearly described. Today, a business plan template for every industry is available online. Use it. And if you are not confident in your abilities, you can always find specialists who will write you an excellent business plan for little money.

Do not forget that you are not going to sell brooms, but food products that spoil very quickly. This means that it will be necessary to obtain permission from the sanitary and epidemiological service to trade. It’s also worth adding here fire safety, non-compliance of which will ruin your entire business.

After all the organizational procedures, it is necessary to select a suitable location, conclude contracts for the supply of raw materials and finished products, and so on.

The most important thing in the pie business

The most important thing in pie business– good location. Agree, if you locate your pie shop in the middle of a forest, near a lake - where it’s incredibly beautiful and quiet, but there are absolutely no people, you shouldn’t expect your business to last even one day. No matter how beautiful a place is, it must have high traffic. That is, a lot of people – your potential clients – should pass through this place.

What are these places where a lot of people pass? For example, the city center, next to industrial enterprises, factories, office buildings, schools, colleges and universities.

Interesting option - open a pie shop along the route. Who knows, maybe you can make a profit serving truckers?!

The main thing to understand is this. The one who knows how to do it well should cook the pies. Don’t think that after cooking a quick fix rolls, you can count on regular customers. Customers, above all, value the freshness and taste of products. And if your pies turn out to be hard, over-salted, or, conversely, too sweet, consider that this was the last day of the outlet’s existence. Therefore, if you do not know how to cook pies yourself, give this procedure to a professional. Remember that the shape, appearance and taste of the pies are the key to your success.

Equipment for pie shop

For a pie shop to function successfully, and to work in general, it is necessary special equipment. For example, you can't do without ovens and, which can cost you a total of one hundred twenty thousand rubles. Freezer you will need to store semi-finished products. Its cost fluctuates around thirty thousand rubles. You can defrost the workpieces in an ordinary microwave oven . But if you care about the health of your customers, it is recommended to buy defrosting cabinet, which is worth twenty three thousands rubles

By purchasing a special device, you can save on a lot. So, you don’t have to separately defrost semi-finished products, bake dough, and so on. Just load the raw materials (dough), the filling and turn on the “Start” button, and after a while the tasty and healthy pies are ready. A pie machine costs about three hundred thousand rubles.

And, of course, you will need it with the baked goods on display. Its cost will be approximately fifteen thousand rubles.

Later, you may need optional equipment , and this is still about eighty thousand rubles.

Finance

So what do we have? The cost of registering and opening a business will be about one hundred and thirty thousand rubles.. Let’s add to this amount the costs of equipment (eighty thousand rubles) and we get two hundred ten thousand rubles.

The average monthly revenue for a pie shop, let’s say, will be four hundred thousand rubles. As a result, your profit will be one hundred and ninety thousand rubles. Profitability was as much as ninety percent. Not bad, isn't it?!

Shouldn't we use a franchise?

If you don’t have a lot of experience in business, you should think about quite profitable cooperation. This is about receiving a franchise from a franchising company. Many well-known brands around the world operate under this form of convention.

Without any experience or name, you can get everything overnight by becoming a franchisee. You'll get ready business Full construction, in this case, a successful brand engaged in the production and sale of pies.

What does the franchise include?:

• brand (logo, slogan, corporate identity);
• ready-made turnkey business;
• equipment and personnel;
• the secret to successful customer service and baking delicious pies.

The disadvantage of a franchise for you as a franchisee may only be that you will have to blindly follow the recommendations of the franchisor and perhaps invest in places where, in your opinion, it is not worth doing. However, as time shows, franchisors know their business very well.

Filled pies are traditional Russian dish. They are closed, when all the insides are carefully hidden under the dough. The pies are still baked - the filling is visible and is not covered with dough. Of course, the most delicious classic pastries are made by hand. But in conditions of large volumes it is pleasant to use the device for different types pies.

On the market today you can find machines for baking bakery products from different manufacturers. There are distributors of Dutch, Taiwanese, German, Italian and other equipment manufacturers in the country. Food Industry. There are also domestic machines.

Operating principle of the machine

As an example, let’s look at equipment for making pies of the AZZP-M brand. It allows you to significantly reduce labor costs and increase production efficiency. The device can be used in catering establishments or directly at points of sale of pies. The finished product is fried pies. You can use fish or fish as a filling. chopped meat, mashed potatoes, dried fruits or jam.

The whole process takes place automatically. The device only charges the dough and filling. The output is ready-to-eat pies. The process eliminates human intervention. Therefore, from the point of view of sanitary standards, this preparation is preferable. The operator only monitors how the equipment operates, the timely replenishment of filling and dough bins, and the removal of finished products.

The device performs the following functions:

All these functions are performed by such parts and assemblies of the machine. As load-bearing structure frame completed. A frame and stand are attached to it. The distribution block is located on the stand. It is he who “coordinates” the work of all mechanisms. Dough and minced meat bunkers are installed above the distribution block. The frying device, oil system, ventilation, and proofing hopper are mounted on the frame. Electrical and pneumatic systems are also concentrated here. Trays are fixed to rotary brackets. They prevent oil and finished products from getting onto the floor.

The machine for baking pies has the following technical characteristics:

Imported analogues

Equipment for baking traditional pies from imported manufacturers is not so easy to find. In Europe, types of baked goods with open filling are mainly popular. This equipment is often simply not configured for closed products. It is believed that small buns with filling are a Russian culinary tradition. The easiest way to adapt devices for domestic buyers is from Rinceurope (Holland) and Teknostamap (Italy). Their equipment performs the following operations (the dough can be yeast or non-yeast):

1. rolling out ribbons;
2. stamping of blanks;
3. applying the filling;
4. formation (rolling) of pies;
5. turning seam side down or forming a scallop;
6. Sprinkling, if necessary, with poppy seeds, cinnamon, etc.

Suitable for small bakeries the device will do Taiwanese brand BestFood. These machines form blanks using the extrusion principle. They also work with yeast and yeast-free dough. These devices are also used for preparing semi-finished products.

Many women think that become a business lady you can only have a big one initial capital, influential acquaintances and serious experience in entrepreneurial activity. However, this is not at all true. You can make money from anything: cooking, knitting, embroidery, etc. The home-based pies business is especially popular. This idea will always be relevant, since people of all ages willingly buy fresh baked goods.

Where to begin?

So, where to start a “sweet” business selling pies? Most likely, if you are thinking about such an idea, then you are familiar with preparing sweets firsthand. However, even if you are sure that you are a professional in cooking, watching a couple of master classes or reading new recipes on the Internet will not hurt anyone. By the way, it should be noted that pies can be baked and fried. It’s up to you to choose what to do, but it’s best to experiment and see which product people are more willing to buy.

If sales go fast enough, you can even purchase a special machine for making baked goods. In addition, the fillings for pies can also be very diverse. The most popular are baked goods with cherries, apples, currants, meat, cabbage and potatoes. Make these products in the most large quantities. Of course, there is no need to remind you that all goods must be made from fresh products, look appetizing and be varied.

If you want to open your own production of making pies, then you will need a separate workshop, hired employees and registration legal activity. The costs of such a business will be much higher, but the profit will be correspondingly several times higher.

You can meetfree courses on real estate and earnings. You will be able to findideas that will help you realize yourself in business.

Sales of products

Many women who decide to start a business making pies are interested in what documents are needed for such an activity. If you want to trade on the street, then at least you need register an individual entrepreneur for your peace of mind. In addition, the seller must have a medical record. It's another matter if you plan to rent premises for trade. In this case, you will still need to obtain permits from the SES and the State Fire Inspectorate.