How to open a flower department. How to open a profitable flower shop

Alexander Kaptsov

Reading time: 9 minutes

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flower business- occupation is not only profitable, but also creative. Floral products are in demand all year round, and in some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will go to rent or purchase commercial premises, as well as for the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia grow their own flowers, for example, in Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Extreme heat or cold significantly shorten the life of plants and spoil them marketable condition. The recommended storage temperature ranges from 4-8 degrees Celsius.
   Exists a large number of chemicals that slow down the wilting process of the flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   It is considered ideal to organize a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. A flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by appearance compositions. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new floral design techniques.
   Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   News retail Flowers are sometimes much more profitable than doing their wholesale deliveries. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

The flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. A small business will not bring large incomes, but will be a good launching pad for future expansion. On the other hand, it can bring losses. To start making good money and not lose your investment, let's figure out how to open flower shop from scratch and run a successful business. First, let's define the scope of the future commercial enterprise. It could be:

Salon or store with an average area of ​​60-80 sq. meters;

a small point on the street under a canopy or a kiosk 8-20 sq. m;

department in a shopping or entertainment center 10-25 sq. m.

With freedom in funds, it is better to invest them immediately in the store, because with correct location he will bring more than 100,000 rubles a month, while a small outlet will give no more than 50,000 rubles. The point here is not the quantity of fragrant goods sold, but the status of the salon, assortment and prices.

A kiosk or street point focuses on cut flowers collected in bouquets. In addition to freshly cut flowers, a flower shop can provide the buyer with floristic compositions, picking bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer decorations for interiors along the way, selling houseplants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will go straight to the salon. Thus, the most profitable business will open a flower shop, not a kiosk.

Investment size

Step-by-step instruction

Having decided to open a flower shop, you need to look for a suitable place and carefully study the scope of your future activity: hot goods, suppliers, terms and conditions for the existence of a living product, the presence of competitors and their range. The close proximity of competitors will be unprofitable, but it’s worth learning from them. A new store with a salon in a similar direction must be separated from yours by at least 2 blocks. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for suitable premises and designing your business. If there is a financial opportunity, a store or trading floor it is better to purchase the property without fear that the tenant will change his mind and ask to vacate the premises. Renting is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior when focusing on the premium segment will spoil the first impression of wealthy customers who enter it. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then, even if not the first freshness, a simple flower product will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is worth considering a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Tools for cutting stems.

Selection of assortment

At the beginning, it is not recommended to buy rare and unfamiliar flowers, it is better to do it later, when the flower business gets on its feet and develops a client base. Even if you are going to trade later blooming palm trees, Cussoniums and Oleanders, it is better to start with the most common ones, which include:

carnations,

• chrysanthemums,

  garden daisies,

• hyacinths,

To decorate floral compositions and bouquets, it is desirable to have a supply of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, the paws of coniferous plants will come to the place. They will create great New Year's combinations. Add to this foil, packaging film, ribbons, baskets, boxes, pots, planters, vases and other paraphernalia necessary for packaging, maintaining and displaying flowers. Domestic and foreign manufacturers are selected as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. You will need to hire a cleaner. For the first time, an entrepreneur can act as an administrator himself. His duties will mainly be to accept applications in person, by phone or through the website, if there is one. Payment of sellers will be 15-20 thousand rubles per month. Experts recommend setting the minimum wage for employees and assigning a percentage of the proceeds. This will help to maximize the interest of staff in the sale of goods.

The cleaner is paid - 5-7 thousand a month, she can be coming. Many send staff to special courses in design and floristry, which will cost from 10 to 40 thousand rubles. You can not hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing a building in which the store will be located is not easy. In addition to the lack of competition nearby, you need to take into account a lot of nuances. When choosing, the calculation must be done either for high traffic, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. Probably, you will have to improve the nearby territory: lay paving slabs, make comfortable stairs, ramp, break flower beds, perhaps sow a small lawn. The vegetation in front of the flower boutique should be highest level, because it business card store, along with shop windows and a sign.

The documents

Mine new business must be registered as an individual business or a limited liability company (IP or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be chosen from the simplified tax system or UTII. Must be purchased and registered cash machine. In the case of opening an LLC, you will need a seal, which must be ordered and registered in tax authority. To open a flower shop, you will need to collect the following documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Trade Permit.

The conclusion of the SES that the premises can be used as a store.

Permit from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keep a full-time accountant for accounting, compilation and dispatch reporting documents unprofitable.

Opening checklist

Is it profitable to open

The flower industry is pretty profitable business, despite fierce competition and high financial and time initial costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings more than 6 million rubles a year to florist shops. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon. The cost of maintaining it is quite loyal:

Room rental - 80,000 rubles.

Salary to employees - 75,000 rubles.

Utility payments - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. Let's add services of arrangement of bouquets, which increase the cost by 10%, arrangement of arrangements, bringing another 50%, and we will get quite a nice amount of average income per month. Holidays and weekends will increase daily revenue by 2 or 3 times.

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. As a result, it will be necessary not only proper care behind the flora of your store, but also careful planning of purchases of goods.
2. Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
3. Flexibility. A flower business does not require a significant start-up capital, and just as importantly, it does not require much effort to close the business.
4. Seasonality. Revenue will change depending on the time of year. Superprofits will be on holidays, a time when gifts in the form of flower bouquets will become the main manifestations of attention. The least profitable season for business will be summer, when people will have the opportunity to grow flowers on summer cottages or just collect them in the parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several flower business formats, each with its own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and two different tents with flowers standing next to each other is a normal phenomenon. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of ​​​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of ​​\u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already have popular online projects for the sale of flowers today, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Also an important role is played by the room for storing flowers and the organization of delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most profitable format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations will immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Finding a shop space.
4. Purchase of equipment.
5. Personnel selection.
6. Assortment compilation.
7. Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and relevant to you. pricing policy. For example, a product from Colombia has low price, but the speed of implementation should be as fast as possible due to the low quality of products. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. Constants in this case no and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, respectively, purchases are made in much large sizes. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

• in the tone;
• in the pavilion
• in a separate room;
• on the first floor of a residential building;
• in mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video talks about right choice premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

• grid;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the task of the employee is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But universal selection there are no products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Among the most popular types of cut fresh flowers, the following can be distinguished:

• carnation;
• chrysanthemum;
• rose flower;
• gerbera;
• tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments diversify their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. At correct design business and having a business plan can be achieved good luck and recoup expenses within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. main role product packaging plays.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here at the disposal of the entrepreneur big square, which allows you to expand the range by adding flowers in pots, souvenirs, soil for flowers and other goods. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This kind business will do people who have experience in trading in real life. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are the absence of large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything here must be top notch, starting with external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. Optimal system taxation for individual entrepreneurs - STS, thanks to which you can reduce tax expenses (you will have to pay only from actual profit). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Influential people and companies make purchases here, so you cannot do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Trade Permit (issued in municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming registration of KKM. It must be kept in the store. Employees will also need to have health books.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. AT minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

• planter various forms and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people is already spoiled, so instead of beautiful bouquets get "wreaths". In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit already depends on the success of this stage. initial stage. Lots of promotion options:

• Create a beautiful sign.
• Competent design showcases.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. good option there will be cooperation with large companies that can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Big trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

Flowers and bouquets of them are always associated with gifts and holidays. Perhaps that is why more and more people come up with the idea to create a flower business. And I have to admit that she this idea is pretty good. After all, the trade in plants has its advantages:

• Minimum funds for creation and development;
• Wrapping on flowers, especially on bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's take a look at the points, step by step.

What does it take to open a flower shop?

1. Starting capital. Any business requires investment. For different areas activities, the amount, of course, is different, but how much money do you need to open a flower shop?

It solely depends on what kind of store it will be. And this is not about the product, but about the premises for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will need up to 10 thousand dollars (option with minimum investment). In view of the rental of an advantageous place for a year and its arrangement (design, shelves for goods, warehouse). The cost of a full-fledged store starts from 20 thousand dollars. As for the boutiques that are now popular, they need to invest at least 50 thousand dollars in their rent and equipment.

2. Equipment. It should be understood that cut flowers can be stored for a short time, then the product will be unusable.

Refrigerators will help extend the "life". The cheapest option would be to purchase industrial equipment, but if you wish, you can also order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example, on Avito.

It is also worth including lamps in the equipment to create the necessary lighting for plants, to care for flowers. The exact list of equipment for a flower shop, of course, will depend on the assortment.

Cut flowers require much less than potted plants. But the latter are able to provide stability.

3. Staff. In a simple pavilion or a small store, you can hire a seller without much work experience (and he will work no worse than an experienced one, you can teach the intricacies of the flower business from scratch to any person). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, if not professional florists, then experienced employees should be hired. They must have an idea about each of the plants, know how to care for them and, of course, be able to make bouquets.

Important! Here, attention should be paid to the appearance, as the seller will be the "face" of the store. The requirements are simple: friendliness, courtesy, accuracy, diligence and, last but not least, your seller must love flowers.

How much do flowers cost in bulk, what are the purchase prices?

Wholesale price of roses in Russia (central region) about 50-70 rubles (1 dollar). At retail, they are sold for 120-140 rubles. Before March 8, prices for roses (wholesale) rise to 80-90 rubles, and at retail they become 130-170 rubles. I won’t say about the rest of the flowers, there is no real information. By the way! It can be much more profitable to buy flowers in bulk in a nearby large city than at a flower base in your city.

For example: at the wholesale base of my city, roses are 60-80 rubles per 1 piece. But in the nearest large city (80 km from mine) prices are 40-60 rubles. And it’s really profitable to travel to a large city (at least I know for sure that 2 flower shops in my city are purchased in the city that is 80 km from us).

Based on the above data, it is easy to calculate the profitability of the flower business and net profit.

Delivery and expansion of the range

It is worth considering the possibility of delivering flowers. If the goods from the store can be ordered remotely, then employees are needed to deliver them. For the first time, you can hire a driver and a courier in one person, but later, if there are a lot of orders, the number of employees will have to be increased. You should also think about hiring an administrator. Naturally, the staff directly depends on the size.

What else can be sold

In addition to flowers in a flower shop, you can sell: small Stuffed Toys, candy bouquets, beautiful and stylish flower vases, expensive candy sets, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What is the result

All of the above are basic. But do not forget that the business must first be registered. Better as IP, it is easier and cheaper in terms of taxation. But if you open a network of flower shops, then LLC is the best choice.

Opening your own flower shop is not difficult. However, the disadvantages should be known in person and taken into account:

• Flowers are a perishable commodity;
• Defective goods in a batch are not uncommon;
• There is no stable demand, seasonality is inherent in the sale of flowers.

How much does a small flower shop earn on March 8

As mentioned above, flowers are quite a seasonal business. There are peaks of profitability - this is March 8, September 1, New Year. My friends have a small flower shop in small town(10 sq. m. - retail space), so for the past March 8, they in 1 day made a profit of 450 thousand rubles.

So, there is a big reason somewhere in the middle of the end of January. 2 months before the peak, in order to more people learned about your store. Or in November and July.

If you open a flower shop wisely, then in a year all costs will be repaid. The main thing is not to rush to get as much profit as possible from the business you just started.

A stable income can be ensured by taking into account the demand of customers and satisfying their needs.

And finally, the promised (free).