Is the flower business profitable? How to start a flower business? Management

How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

• How to start opening a flower shop?
• How to choose wholesale suppliers?
• What equipment to choose for a flower shop?
• Conclusion
• How much can you earn selling flowers
• How much money do you need to start a business
• Which OKVED to indicate when registering a case
• What documents are needed to open a shop/pavilion
• What taxation system to choose for a flower shop
• Do I need permission to open a flower business?
• Flower trade technology

If you are just thinking about whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:

1. Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor affects the business great importance, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. It can be Stuffed Toys, potted plants, different types packaging and souvenirs.
4. Internet shops. AT countryside there are very few such offers, so this is a promising sales direction.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought to cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. The costs are minimal, for paying utilities and rent large sums will not be required. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in a good place and during the holidays, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for small shop- 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for the retail sale of flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

Sale flower bouquets does not require licenses and special permissions. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be good to offer flower products for office workers, making a mutually beneficial discount for buying a large number of bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Gained wide popularity Express delivery flowers, when someone who is very far away, simply via the Internet or by phone, organizes a congratulation for a dear person. Your website with examples of unusually designed bouquets and compositions to order will significantly increase the demand for your flower products.

The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decide to do it, then you did right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. In this article, this niche will be described in detail.

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you should stand out from the rest. Also, success depends on many factors, consider everything in the business plan. Starting from climatic conditions ending with population density and infrastructure development.

The advantages of such a business:

• high profitability;
• several ways of development;
• possibility of gradual scaling;
• the ability to expand the range without investment;
• many peak periods for sales;
• the opportunity to embody aesthetic creativity.

Disadvantages of this business:

• high cost of logistics to remote regions;
• the problem of finding normal suppliers;
• the safety of the goods;
• dependence on the dollar exchange rate;
• dependence on weather conditions.

Where to begin

How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting the existing stores. Further, it is necessary to calculate the available capital and the cost of rent, in this case, it is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can do wholesale business. If you still could not find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. Also, it is quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a novice businessman, it is advisable to choose directions and development options. In the paragraphs below, we will cover the main ones. Also, it is desirable to determine the scope of your competence in matters of this niche. It can be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.

Sale of home flowers

If you have enough free time and free territory, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. It is quite difficult to build even a small business in such conditions. But if you live in a rural area and have your own plot, this opens more possibilities. Growing flowers on the site, creating greenhouse conditions for them, is quite realistic.

Several types of flowers that you can grow at home:

• chrysanthemums;
• pelargoniums;
• tulips;
• azaleas;
• annual asters.

Photo gallery "Types of flowers"

Salon opening

It is fair to assume that a flower shop is an order of magnitude higher than a regular store. The difference lies in the range of services provided to customers. In the first case, it is only selling flowers and making bouquets. But in the second, it is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets and so on. More often, salons even visually look more luxurious than stores.

Average cost of launching a salon:

• rent of premises (100,000 rubles);
• showcases and coasters (70,000 rubles);
• florist (30,000 rubles);
• consumables (20,000 rubles);
• the first batch (150,000 rubles).

Total: 320,000 rubles.

Online store and delivery

In the case of this group of goods, you can start a business without investment. You can do this using the online store. The latter can serve as a channel for additional sales, as well as a starting position at the beginning of a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing, in this case, is the punctuality of the courier and the availability of a vehicle.

If you are thinking about how to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch, you will need about ten thousand dollars. You may be able to save money, but it is still better to include exactly this amount in expenses.

Calculate all the costs for starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods you need to sell in order for the store to start making a profit. Evaluate whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as individual entrepreneur or open a limited liability company. You can deal with the preparation of legal documents on your own, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is very small.

After you have written a business plan and registered your company, you can start looking for suitable premises and suppliers.

How to find the right room

When looking for premises, it is important to have a good idea of ​​the so-called map of the trading territory. It is preferable to open a store near a large business center, it is better if there are two or three of them nearby. This will attract corporate clients who often place orders for large amounts for a large number employees. In this case, you do not have to think about how to attract additional customers before the holidays. Several corporate orders can bring as much profit as you receive on average per month.

For a flower shop, a room of eighteen to thirty square meters will be sufficient.

In addition, the proximity to the business center will allow more customers to pass through your store per day. If people order your bouquets and compositions for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

True, it should be borne in mind that renting a room located near a business center is much more expensive than renting in a residential area. And one more thing: next to the business center it is always problematic to find a parking place.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is the most profitable. Life boils in work time, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly by renting a room, moreover, if the residential area is very large, a certain circle of regular buyers will appear living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are large stores, grocery centers, etc.

If there are still some offices nearby, analyze which way people go to and from work. Even if you have already rented a room, you will still need a trade map of the area. With its help, you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Think about how easy it will be for customers to find your store. If you rent premises in the yards, most likely you will have problems with the flow of customers. Of course, there will be regular customers, but you should not count on a continuous influx of new visitors. A beautifully designed shop window on the entrance street is the best advertisement for a flower shop.

Before the opening of the salon in the room, it is necessary to make repairs. There are a lot of interior magazines out now, where you can get a lot of ideas on how to make repairs. minimum means even if the room is in a terrible state.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or were brought only to order, today there are always free sales. There are many providers, you can choose those whose conditions will be most suitable for you.

When you're just starting your business, it's best to choose vendors that have minimal bulk purchases. This will make it possible to purchase goods more often and in small batches. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers are selling better and which are worse.

What equipment will be needed

In a flower shop, it is desirable to have a refrigerator, so when opening it, you need to provide for its average cost in expenses. At first, you can do without a refrigerator, because there are a lot of flower suppliers now, you can take flowers in small batches. As long as there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you can already afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator - you do not need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip the trading place. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that visually it will seem like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the cabin. You will need shelving and containers for flowers.

To organize normal work in the cabin, at least one computer is required. A scanner, copier and fax are also needed, but they can be at the store manager's house, that is, you can use your own resources to the maximum.

How to recruit staff

The ideal option is to hire four florists who will work in shifts. Two florists working in one shift will be able to serve customers faster and complete more orders. Of course, you can start with two, but working alone is inconvenient. If there is only one florist in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist, his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time that the head is absent from the store. Students are happy to work in such positions, they count and process flowers. You can invite assistants for the weekend when the store management is resting.

How to plan an assortment

Carefully study the range of your competitors and understand what they are basically selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, one should not be afraid to bring something new to the business, to make original offers to customers, to always slightly exceed their expectations, to offer more than others.

Walk around the area and see what your competitors are selling. So you can understand what is in demand.

Each flower has its own lifespan certain time. When the salon is just opening, one can only guess what flowers will be in demand, even if you have analyzed what is being bought from your colleagues in the area. Therefore, in the first months of work it is better to buy flowers that last a long time. This will also ensure good filling of your store, create the impression of abundance, a wide range. Anthurium retains freshness for a week, orchids stand for a very long time, especially cymbidium and dendrobium, phalaenopsis in a flowerpot can generally stand for several months. Flowers in a cache-pot can be sold with it, and cut them for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large quantities. Also in the assortment must be present roses and gerberas.

To start a flower shop, it is better to form the main assortment of flowers that do not lose for a long time. marketable condition: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in terms of names, but also in terms of color palette. Must buy flowers white color. This is a white rose, white chrysanthemums, white gerberas, white orchid. It is more difficult with spring flowers, there must be tulips, daffodils.

Initially, you can sell bouquets in one range to see what colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you develop your customer base, you will study the demand, compare your sales with what flowers are sold by competitors, and make adjustments to the cost of your bouquets and colors.

The range must include inexpensive indoor plants.

At first, when you are still on a budget, you can buy indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks spectacular in bouquets, a special phylum gives a good volume, which can stand in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special mark-up for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They don't have to be on the same level. In addition, when arranging, a smooth color transition is of great importance. Let the pink ones stand next to the red ones. It is important to create the impression that there are many colors. To do this, you can put additional indoor plants and branches, they give volume and height. The arrangement should be stepped. It is also necessary to try to ensure that roses and any other flowers are the same length.

The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the studies. Economists argue that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this matter.

It should be noted that the sale of flowers is one of the five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, in order for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person loves to tinker in the garden, grows great indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then the family budget is steadily replenished.

To answer the most main question whether the flower business is profitable, one should remember the hype for the holidays, for example, before St. Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

Besides, flower arrangements are popular as gifts for relatives, friends, loved ones, as well as business partners. They are purchased not only on major holidays, but also in weekdays for decorating bars, restaurants, hotels, spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then prices increase on the sixth day, and on the immediate day of the holiday they reach their climax and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many beginners in the flower business do not create it from scratch, but buy a ready-made one. This, if the purchased business is “working” in some moments, is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business ads.
Search the web for something like:

– I will buy a flower business;
– opening a flower shop business plan;
– flower business to buy;
– sale of flower business;
– sell flower business;
- a cheap flower shop.

There are many offers and you are sure to find something that suits you. But we repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a pacifier! Or problems instead of profit.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people, versed in botany, open outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because in addition to positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

Retail flower business is conditionally divided into four formats:

• – pavilions located near the metro and in the passages;
• - small shops that are located in shopping centers, in crowded places;
• – specialized boutiques located on the busiest streets of the city center;
• – in addition to the existing flower shop, it is advisable to open an online store – a virtual reality is extremely relevant today.

The flower pavilion is a huge competition

Today, small flower pavilions are found literally everywhere, because there are such outlets near every metro and in all transitions. True, and potential buyers a lot, because these are very busy places.

A good location is considered an important guarantee for the development of such a business, because flowers are a perishable commodity, so a good turnover is essential.

The basis of sales in a small pavilion are cut flowers, the assortment of which is 15-20 positions. But as an additional percentage of income is packaging.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers in the store, you can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income through the sale of ceramics and potted plants.

Of course, if a store is organized, great attention should be paid to the selection of personnel. Friendly, competent, color-savvy sellers will be able not only to sell goods, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praising a customer for his excellent taste can turn him from a casual customer into a regular one.

A flower shop requires a significant investment, which cannot be compared with the opening of a small pavilion. It pays off more slowly, but one of the undoubted advantages of this format is stability, and all thanks to the rich assortment and the presence of regular customers.

Floral boutique - a newfangled trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: both the design of the room, and the flower arrangements created by real masters, and the aura in such a room is special. Competent sellers are also relevant, because profitability depends on them.

In order to open a store high level, it will take a tidy sum of money, but, despite the high costs, in the future you can receive an excellent percentage of income. This is promising business, because having a floristic boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings profit, which is compared with a week of a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life runs very fast, so many people do not want to spend their precious time going to flower shops and specialty boutiques. For this reason, it is impossible to do without an online store at the present time.

The cost of opening it is not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because customers can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a great sales channel, thanks to which revenues increase significantly. But you also need to be aware of the additional shipping costs and take into account the very possible probability of returning the goods.

And yet, if there is no regular flower shop, you should not open an online store, because this is a very risky undertaking, because the goods are perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to a birthday ... To open a flower pavilion, you need to consider the following important points:

• – register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• – to have contacts with flower suppliers.

Now let's look at these points in more detail in order to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case, it is not necessary, that is, it is quite enough to register as an individual entrepreneur.
This process is carried out in tax office at the place of residence.

If we talk about sellers, their remuneration may consist either of a salary and a percentage of sales, or entirely of a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, and not one.

An important factor in the success of any small retail is the choice of location: on the one hand, it should be passable (near a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can arrange deliveries with a flower greenhouse. But in order to minimize your risks, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, it should be remembered that flowers in such places are bought by people with low salaries, so they always want to save money. Thus, it turns out that you should not buy professional racks, expensive decorative shelves and other delights, because due to their insolvency this category the population does not like "pretty".

You do not need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Starting your own business with a quality online store franchise is the best solution for beginners:

The best option for decorating a pavilion for flowers: wooden shelves, ordinary plastic buckets, vases, table-counter, stands for bouquets. The buyer will immediately see that there are friendly people here and there are no exorbitant prices. Accordingly, it is necessary to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers such a choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets, of which several are in red and white.

And one more important point - you do not need to keep flower vases half empty. The bottom line is that customers think very extraordinary: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some think that a half-empty vase is evidence of the failure of the pavilion owner, because the vases are not bursting with flowers (of course, the buyer will take the flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, find a good place for the store today is difficult, because the most best places already occupied, and if it is released, you must be prepared for a high rental rate.

Of course, the arrangement of the store and the choice of assortment is a more difficult task than the design of the pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flower flasks.

In addition, you need to have:

• – coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should install air conditioning and put a glass refrigerator.

It should be said that the customers of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from customers of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, here we should develop a business in two directions: plants that bloom in the corresponding season, and more undemanding plants(ficuses, cacti, dracaena, monstera).

The choice of a name for the store is the main point

As one famous cartoon character said, “as you call a yacht, so it will float.” This statement is beyond doubt, so this aspect should be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the category of consumers by observing competitors near your outlet. After the age of potential buyers is determined, previously invented names should be filtered, leaving only those that will attract people from the target audience.

A Quick Step-by-Step Guide to Opening a Flower Shop

So, to summarize the above and supplement it with new arguments, we can draw up the following plan of action:

• - for starters, it is desirable to get a basic education in the flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet in order to keep abreast of events and understand current trends;
• – business registration – if knowledge in this area is not enough, you can seek help from a law firm. Employees of such an organization for a fee will provide competent advice and help prepare a package of documents;
• - the shop premises should be located in a place with a high degree of traffic, in addition, it should be open for viewing;
  – acquisition of the necessary equipment, tools;
• The choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural enterprises). You should also ask about the quality of products, find out the terms of delivery and look for reviews about the supplier;
• – equipment and decoration shop. Here you can use your imagination and knowledge acquired in the courses of florists. AT without fail the window should be attractive so that people passing by want to go into the store;
• - additional benefits are always useful - it can be delivery, the creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. Nobody canceled this rule, because it is extremely effective.

Remedies for wilting - a separate topic

A guide to starting a flower business would be incomplete without mentioning special means, which are added to water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics are often used to combat harmful microorganisms, as well as antibacterial preservative additives. As for the cheapest options, these are old and one might say “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and wish to acquire regular customers, you should not get carried away with special means, that is, preservatives and probiotics, because such substances turn off the plant's immunity to the bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-growing plants are best used to create floral paintings, dry bouquets, than to imitate a live view up to the minute of implementation, deceiving the client.

Floral boutique - the aerobatics of the flower business

What do you need to do to open a flower shop?

The very first step is to find a suitable location. But now you should take into account not only the location, but also be guided by the possibility of repairs, radical redevelopment.

It is much better if the premises are owned or, as the most extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The main principles to be applied in practice are as follows:

• – careful maintenance of customer databases, confidentiality;
• - the owner of the boutique should regularly attend exhibitions, read a lot of literature;
• - flowers are purchased only from trusted suppliers, even despite the high prices;
• - it is necessary to hire only professional florists with a name, with good work experience;
• - the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions for certain varieties of flowers, potted plants, and ending with the intricacies of creating unusual compositions.

Floristic salon

is not only the sale of flowers, but also the provision of a wide range of additional services: for example, working with exotic plants which are delivered to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers do not need to be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say so directly, since buyers of this kind primarily appreciate the level of service.

As for the direct design of the premises, everything should be thought out to the smallest detail. For example, to store auxiliary materials, it is necessary separate room, and packs of raw flowers in buckets do not need to be flaunted.

To equip a mid-range boutique, you should purchase:

• – good floristic racks;
• - glass refrigerator
• - a couple of tables, chairs;
• - it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• – at least one computer and a complete set of office equipment. As for the program, the most preferred option is 1C, because it is ideal for the requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated in a stylish, but not minimalistic way, because it sells emotions and, of course, flowers ...

But what about the assortment? It must satisfy any requests, striking in breadth and diversity. The client suddenly wants purple roses, and in response to him “we will soon bring them from Holland, don’t worry.”

A significant advantage of a floristic boutique is the fact that there is no need to purchase large quantities of flowers in bulk. The reason is clear - buyers understand what the “bring to order” service means, since they encounter such procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladiolus, lilies of the valley, daffodils.

But this is not all the advantages of a business of this format, because customers do not require long-term color fastness. If the bouquet stays for three days, that will be enough for them. What does it give? The secret lies in the fact that great opportunities open up in terms of execution various techniques weaving, threading.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. It can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same applies to workplaces in the office, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dry flowers. Here the flight of fancy is unlimited, if there is talent, then the business will go up.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

In addition to composing bouquets and compositions, designers arrange events, developing individual approach to every client. Today, floristry has reached its peak, because flowers can be used to make unimaginable compositions on the walls, garlands, stunning wedding bouquets. It is also possible to make combined flower baskets, for example, from dried flowers and living plants.

Clients for a floristic salon can be searched either on your own, or you need to get connections with wedding offices, interior design organizations. Of course, a certain percentage will have to be deducted from each order received, but there will be no shortage of customers, that is, the business will actively develop.

As for the winter period, given time there are fewer holidays and celebrations, but this is not a reason to relax. For example, in winter, you can closely engage in interior design, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - Attractive price point.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies are developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent need.

If an online store is created on the basis of a floristic boutique, it should simply be promoted and make a profit. In addition, the site must be securely protected so that competitors do not copy photos of your work, then passing them off as their own. But it is desirable to supplement the business card site with video recordings of master classes in the manufacture of flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today among those who want to grow professionally, and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if we consider the design, you can order an individual version or use a ready-made template. The main thing is that it should be attractive, inviting, memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - you don’t need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires a high server speed.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking business, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that in order to create a successful business: “Lawyer Agency” you need to have special education and experience. But you might be interested in the guide:
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It is also possible to do business in such a way, when an online store does not have a basic framework. How does this happen in practice?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need to:

• - look for a landlord;
• - hire staff;
• - spend money on the repair and arrangement of the store;
• - buy equipment;
• - to wage a zealous fight with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be provided, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists work there and couriers are waiting for orders.

There is no doubt that the office should have a well-thought-out communication system, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly efficient, so it is better to have retail outlets and create a virtual resource based on them.

We consider it wrong to create an online store that sells exclusively flowers. The online store sells very well and other related products. For example, you can create an online store for indoor flowers, an online store for selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower trends that you can use to create several small online stores or combine them all into one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for opening a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

A thorough study of the nuances of the market

There should not be any special problems for opening a business: you need to rent a retail outlet, arrange Required documents, order flowers from suppliers and you can start your development. But still, you should first think through everything carefully, analyze the situation, find out if there are many competitors and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words, this is easily explained: the rose bush blooms without a transplant for several years, and chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on them.

Good location for a shop

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. The fastest way to pay off is retail outlets near the metro, in underground passages and other places with a high degree of traffic.

Also, the flower trade is to some extent of a momentary nature: a man walked past the store, saw flowers of extraordinary beauty, went in and bought them, although he was not going to do this at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and simply wither. The period of their implementation is not very long, so for short term they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, flowers can be treated with drugs that slow down the process of decay. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (naturally, if we are talking about foreign deliveries).

While the plane is in the air, a customs declaration is being processed, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

At the first stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main disadvantage of business lies, since maximum term Sales of most types of flowers is a week. This means that the entrepreneur must calculate the possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering customers exclusively expensive and exotic flowers is impractical, because not everyone has the same financial capabilities. It is good when the client can purchase a cheaper option, for example, to buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a florist designer are additionally paid.

The fruits of action must be visible

What is meant by this? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, you attract new customers.
If the business is already well developed, you can become a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

flower business- a serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs pay off in about a year and a half, so having a common mind, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks does not drink champagne, this is a well-known fact.

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The idea of ​​​​opening your own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Buy necessary equipment and goods.
• Hire staff.
• Calculate dimensions start-up capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole Proprietorship is for you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To get started you will need refrigerators compartment, since in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. These plants are more expensive proper care you can keep them for months. Besides, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

As well as indoor plants you can always sell pots, fertilizers and other small things. Quite often in flower shops Souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or great experience. With the right approach, selling flowers can be a really profitable business.