How to start a flower business. How to open your own flower shop in a small town

The idea of ​​opening own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the size of the starting capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole proprietorship will suit you if you are going to work exclusively with individuals. This option has some advantages, in particular a simplified system accounting as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the right equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is interesting and profitable idea. Such plants are more expensive, and with proper care, they can be stored for months. Besides, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

The advantages of the flower business include relatively small size starting investments, margins on goods reach up to 300%. Disadvantages: the product deteriorates quickly, it is damaged during transportation, seasonal sales.

Scale matters

The flower shop is no exception, its location. size greatly affect the development of business.

Small shop or pavilion

An important role is played by the size of the premises for business. A large store will expand the range of products. In addition to cut ones, they sell flowers in pots, souvenirs offered as gifts, soil mix, other related products, due to them the costs in the store are reduced.

It will take approximately $20,000 to start the store. It pays off slowly, but due to the large assortment, regular customers, a stable business is obtained.

The pavilion, with a good location, brings good profit, and daily, despite the smaller area. The cost of opening it is negligible. But if the trading place is located on a site that is not profitable, then the income will drop significantly.

The profit in the pavilion depends mainly on the turnover. Here they sell mainly cut flowers with a small assortment of 20-25 items, which quickly deteriorate. Ancillary income is the packaging of flowers.

Specialized florist boutique

The sale of flowers in salons is gaining recognition. Elegant interior design in floristic boutiques emphasizes the beauty of the flower business. The flower salon has significant advantages, but the required amount to open it is 80 thousand dollars. Typically, boutiques have corporate clients with whom they constantly cooperate and deliver flowers to them.

Profit from corporate clients equals weekly profit from retail sales.

Business in development will be stable with great prospects, opening a network of salons, developing new areas.

How to open a flower shop

Opening a flower shop does not have any special legal requirements: it is not subject to licensing, it does not have special rules for taxation. Therefore, it is worth starting it in the same way as any other business - with registration and registration in the appropriate authorities.

Registration, opening documents

The store will not be able to carry out its activities without registration in state bodies. What does it take to open a flower shop? First, prepare documents and register, having decided on the legal form of a legal entity, or register as an individual entrepreneur.

The list of documents includes:

• the charter of the company, signed by the founders in two copies with an electronic copy;
• a certificate from the bank confirming the presence of the authorized capital;
• receipt of payment of state duty;

Then you must apply to tax office. A sample of filling out documents can be found on the Internet or in the inspection itself.

Purchase of equipment

Photo: an example of the arrangement of flower racks.

The initial cost of purchasing equipment can be kept to a minimum. It would be wise to purchase everything you need in specialized firms from wholesale suppliers.

From furniture bought:

• tables,
• some chairs,
• shelving and showcases
• coasters,
• cutting tool,
• several plastic buckets, containers for flowers.

Mobile refrigeration units are purchased when urgently needed. In the hot months, you can use a conventional household air conditioner, in case of cold winter months, a portable electric heater is purchased.

Purchase of goods

When purchasing goods, it is necessary to focus on wholesale suppliers with experience in working with a good reputation, then there will be no problems with the reliability of delivery and the quality of the goods.

Fresh flowers are stored at a well-chosen temperature regime for up to 20 days.

After this period, the presentation of the flowers disappears. To reduce the costs of goods that have become unusable, it is necessary to plan the assortment and terms of purchases.

Roses and carnations should be present in the assortment - they are in constant demand. Roses attract grace and beauty. They are in demand at any time of the year; in non-seasonal periods, prices increase twofold, on holidays three times. Strict and refined carnations are no less attractive, although they are inferior to other colors at a price.

The assortment is usually based on gardenias, tulips, daffodils and orchids. From them you can make compositions that will become not only a profitable product, but even a business card and interior decoration of your store.

Brief Business Plan for a Flower Shop

How much does it cost: basic and related costs

Business starts with bills. Having decided on the premises, you can calculate how much you need to invest in a flower shop. The table calculates the costs without taking into account the funds for the preparation of documents and the payment of state duty tax.

Estimated costs:

Is it beneficial?

The flower business, despite the time, effort and money invested, will bring a good profit.

Factors affecting potential income:

• market scale,
• choice of scale of activity: shop, pavilion or boutique, expenses are proportional to the area;
• right choice trade locations;
• organization of reliable delivery, advertising of goods;
• professional sales methods, good-natured, gentle and respectful customer service;
• the size of the initial investment, taking into account the energy and effort that was invested in the business, including personal attitude.

Taking into account all the above nuances, the net profit in a small store will be from 5 to 45 thousand dollars a year, and in a floristic salon the amount doubles.

Video about the realities of the flower shop

The specifics of the flower shop

Where to open your store: choosing a location

Flowers are bought by succumbing to impulsive feelings that are not controlled, so the location of the store will solve the issue of sale by 80%.

Despite fierce competition, the store should be located in the busiest places. The space near the store should be as spacious as possible, and the place should be open so that there is an overview and the store can be viewed from all sides.

Potted (indoor) or cut flowers?

Indoor flowers have always been in demand, and with the development of interior design, they have acquired a special status: they are diverse, beautiful, and colorful. The niche with potted flowers has not yet been fully mastered.

Many growers sell potted flowers as a complement to their existing cut flowers. Specialty flower shops selling indoor flowers are rare, but if combined with the sale of cut flowers, you will need large areas.

March 8, September 1 and other "red dates" - the best time to open a store

The opening can be timed to a specific date corresponding to holidays.

For example, open it in early March and get a decent profit for a few holidays, which often reach 20% of annual income.

Opening costs will pay off almost immediately. But you can start activities in early September, then trade continues steadily until early January. The right time must be chosen, taking into account the peculiarities of trading, which lies in a pronounced seasonality.

Seasonality in this area

The flower business is seasonal, especially in small town. Basically, the period of decline in the flower trade falls on May-September in summer, and January-February in winter. The summer decrease in activity is explained by a large outflow of the population - the holiday season. In winter, trade continues, but not so lively, mainly flowers are purchased for special occasions, anniversaries, birthdays.

But the end of summer and autumn are the height of weddings. The services of a flower shop during this period are in great demand.

It is quite acceptable to provide an additional source that will support the flower business by choosing a business close to the flower business, for example, landscaping offices with artificial flowers.

Floristic salon rules

Requirements for a floristic salon increase depending on the client's requests.

There are rules to follow:

• excellent service capable of satisfying the client;
• the interior of the salon, its layout, cleanliness, arrangement of flowers;
• varied range of goods. In addition to roses, lilacs, gladioli, peonies, lilies of the valley, daffodils are connected. Reflect in the interior elements that emphasize the special charm of the colors available;
• the presence of all kinds of greenery for flowers, elegant ready-made bouquets.

Business development

Online store of flowers and gifts

To improve and develop business, it is logical to open in parallel online store, which will make a profit and promote the product in networks. With the development and accessibility of the Internet, the popularity of online projects, opening costs are minimal, and amenities are greater.

It is worth considering as an option for additional services flower delivery on the site.

When ordering flowers, you save time, money, delivery is carried out quite quickly. Flowers are delivered to the addressee at the request of the customer. Payment and delivery are made by established order- prepaid or with a bank card. Convenient navigation helps to make a choice of colors.

The online store is open, for example, around the clock. Then there will be an opportunity to increase trade by expanding the list of services. In addition to flowers, you can sell souvenirs, gifts, Greeting Cards, as many customers, when buying flowers, order a gift for a bouquet.

Advertising and marketing

Having decided to start a business, you are faced with the question: where to start? Need to develop marketing plan, advertise the product and form a database of potential customers who can move into the category of potential ones. The costs associated with advertising are not so significant, but the effect is amazing.

• articles about business in networks, in magazines,
• radio and television announcements
• on street billboards. So more people will know about the existence of the business, the number of potential customers increases.

Store interior and exterior

When decorating, it is better to stick to warm tones, which do not particularly attract attention, but are able to emphasize the special atmosphere inherent in flowers. Divide the store into zones, taking into account the goods sold, allocate an area for cut flowers, potted ones. Use various attributes to increase the space of a room, such as mirrors.

You should create a good system of lighting fixtures, put original furniture. External design must be ordered from a company dealing with this issue. Usually, in the catalogs of such companies, an example of design is given: after viewing, you can choose the best option, which will become the hallmark of the store.

The flower business often appears as a hobby, therefore it is not uncommon for its owners to be women. However, the representatives of the stronger sex, who know the value of money, also do not mind making money on the beautiful. This is exactly the case when money smells, and it is very pleasant.

* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Summary of the project "Flower shop"

Every year the volume of the flower market is growing, which indicates the active development of the industry. Today, the floristic business is a popular and profitable type of business. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

For the implementation of the project, a room with a total area of ​​20 m 2 is rented, located in the immediate vicinity of the shopping center. The volume of initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: the arrangement of a retail outlet, the purchase of flower products. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of the industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the emphasis on sales is shifting, preference is given to budget options, but sales volumes are not reduced.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year the market volumes are increasing - for the period from 2011 to 2015, the market volume of cut flowers in in kind increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, the flower business is regarded as one of the most promising, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and the summer months are considered the "off" season, which can cause a significant reduction in profits. In addition, flowers do not last long - maximum term their implementation is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Ready-made ideas for your business

Another risk is a strong dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, for last years the supply leaders remain unchanged, however, there is a tendency to popularize exotic, unusual colors. Recently, flower shops are trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in price. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases retail flowers are carried out in the format of flower pavilions and stalls - 70%, about 10% are in shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are the relatively quick organization and start of work, the absence of licensing of activities, the low threshold for entering the market, the acceptable level of initial investment, high demand on the goods and the level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy, exchange rates, pronounced seasonality, and a high level of competition.

3. Description of goods and services of the flower shop

The main activity of the florist shop is the retail trade in flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

Ready-made ideas for your business

The range of additional services can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– To save the client’s time waiting for the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop sales and marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, average age buyer - 35 years, material wealth - average. In accordance with the above statistics, the target audience of the store is also determined - the population aged 20 to 50 years with an average income level.

The first step is to analyze the competitive environment. This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. Additional services, unusual packaging, creative services presented in your store.

When planning an advertising campaign, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location of the outlet is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create a group and a profile on social networks that advertise products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and branded packaging, which will become the hallmark of the store. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. That's why the best advertisement there will be fresh flowers and the professionalism of florists capable of creating beautiful flower arrangements.

5. Flower shop production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retailing flowers is not a licensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

Ready-made ideas for your business

It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: accounting log disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice commercial premises. Main criterion location selection - high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Recruitment. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Sales planning and purchase of flower products. Scope planning is very milestone, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a trading area of ​​15-20 m 2, an initial purchase of approximately 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For the forecast in this project, average market indicators will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. The total wage fund will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. The market currently offers various options services courier service who are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in the technical equipment and furniture of the store; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Fixed costs consist of rent, utilities, payroll, advertising and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. To fixed costs also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period of the project with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of the flower business

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;


The cyclicity of the flower market and the episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to mitigate its impact by opening new business segments and introducing additional services;


Errors in estimation of sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk by collecting statistical data: installing a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal volume of purchases and draw up a weekly plan. Small flower shops adapt to the format of work within 1-2 months;


High level of competition in the market. It is possible to reduce this risk with thoughtful marketing strategy and achieving certain competitive advantage;


• Fluctuations in the exchange rate and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
• Loss of space or increase in rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully choose a landlord and conclude a long-term lease agreement.

The article describes the risks of running a flower business very well, but there was no emphasis on the fact that one of the main factors affecting the success this business, is the location of the pavilion and the level of competition in the immediate environment. Why is it so?

First of all, because in large cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, because in different areas - different " average check”, which directly affects the profitability of the business.

Secondly, where citizens with higher incomes live, the share of bouquets with a floristic component and having a higher profitability in the revenue structure will be noticeably higher than in areas where pensioners mainly live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “profit on sales” is higher than the typical average markup on the main product.

Working on such projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and product balances? What should be the markup? Unfortunately, only practical experience or careful study of the market can initially answer these questions. At the same time, he, the "experience" in each city, in each district is different. This must always be kept in mind.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application form P21001 about state registration IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an IP, the next step is to purchase cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., should also be kept in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of shopping centers cities. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• in trade pavilion modular design rent a small room;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If do refrigeration unit on an individual order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass vases for flowers.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a sales channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Costs for wages staff will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the sales area is small, then the ideal option would be to sell fresh cut flowers. potted houseplants and related products in such places buyers are not looking. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m in the range you can include room potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include both exotic plants and large-sized potted plants, and different kinds soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from fresh flowers.

In this material:

If you walk through any city, you can see that the flower business today is quite popular. In every locality there are several small trays and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, it is necessary to correctly determine the type of product, find a good place for its implementation and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be received by a businessman who will establish his own production, that is, will grow flowers on his own. However, such a development of events is possible only for those who can correctly calculate everything and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short implementation period. For this reason, it is necessary to purchase all the necessary equipment in order to extend this period.

To get a good result, there is no need for huge investments, but you still have to spend money on certain equipment for the flower business and a suitable room, since this product is considered quite whimsical. For a business to be successful, it is necessary to offer customers only high-quality goods, and for this, fresh fresh flowers should always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the supply system does not fail at times of increased demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for customers. The desire of buyers to return here largely depends on what kind of atmosphere will prevail at the outlet. A competent approach and clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your job and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right product range and decorate the room. It is important to take care of advertising, as this moment is one of the most important in mandatory expenses.

How to organize a flower business?

If a person is going to do it for the first time own business, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as individual entrepreneur, since for retail in this case there will be the most Better conditions. If it will be too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you establish and run a business.

If an aspiring entrepreneur decides to open a flower business, where to start is the first question he asks himself. Start by defining your own niche. When it comes to flowers, you need to choose the right outlet location to avoid unnecessary competition. Please note that this place must be crowded. It is best to look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. At this stage, difficulties often arise. Often, entrepreneurs have to fill themselves with a lot of bumps before they can find a good supplier. Flowers need to be bought in a timely manner, but with a small margin. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the trading room.

As for how to start a flower business, the first stage provides for mandatory investments in advertising. This is the only way people will be able to find out about the new store. Then it all depends on the quality of products, prices and level of service. If all this is at a high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Sellers in a flower shop should be creative, energetic and sociable people.

Outlet

If the entrepreneur already has experience in commercial activities, it will be much easier for him to decide on the amount of work that he can afford. Another thing is novice businessmen. If there is no serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the worldwide web. It is quite convenient and has recently enjoyed considerable popularity. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then take orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

A few large investments will require your own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become very popular lately. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of revenue. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can allocate several shelves for toys and put up a rack with postcards to generate additional income and attract even more customers.

One of the most common types of outlets for the sale of flowers in recent times is the department in the pavilion. As a rule, they are located in crowded places, but are rented out for a moderate rent. Thus, the pavilion will bring a good income at a low cost.

A classic option can be called a flower shop. It can be equipped on the ground floor of a residential building or a separate building can be built. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is better that these are flowers from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your outlet for the sale of flowers, huge investments are not required. However, if the businessman plans to sell fashionable exotic plants, they will need to create the right microclimate for long-term storage. If the task of the point is only to trade flowers and bouquets from ordinary varieties, the costs will be much less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special racks and a table for processing plants. Roses and carnations are in the greatest demand. Depending on seasonality, you can purchase other options, for example, tulips or asters. Orchids have become very popular in recent years.

Location of the outlet

As for whether it is profitable to engage in the sale of flowers, this largely depends on how well the outlet is located. If the area is walkable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability at times.

Experts say that the most profitable places for flower trade are areas near restaurants and concert halls, not far from schools and other educational institutions.

Often flower shops can be found at the intersections of busy streets and bus stops. Such places are well suited for the flower trade, as it is easy to drive here by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that this will bring a certain profit. As for the sale of flowers, the prospects are very big, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for the outlet to bring good profit, it is necessary to be able to properly store and sell flowers.

Given that plants are very whimsical products, they must be handled with extreme care. Moreover, a considerable percentage will be spent on write-offs, and this cannot be avoided. However, the purchase price of flowers is small, so you can make such an extra charge that will cover the costs many times over. And here again it becomes very important to choose the right supplier.

If you organize a medium-sized outlet, you can meet 50-100 thousand rubles. This is enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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