Business plan for a hotel by the sea. How to open a hotel from scratch: a business plan with calculations

The hotel business in our country has changed significantly over time. The topic itself is unusually voluminous and diverse. Starting from huge hotel complexes in resort and tourist areas and ending with roadside mini-hotels, or generally hourly rooms in cities (another fairly common direction).

Let's try to give a general idea about the business, its development trends, opportunities, as well as the minimum necessary to enter it. According to our idea any hotel business is a kind of business based on rent. But rent does not mean profitability. From this we will proceed.

Features of the hotel business

A business based on rent is profitable, provided that the territory is sufficiently developed economically. Indeed, even in beautiful places without the necessary minimum of infrastructure development, rent will not make much sense. Unless, of course, this is not leasing land for large projects. But in the context of the article, this is not the case. Those. the hotel business has certain limitations and depends primarily on the development of the territory and its attractiveness.

Hotel classification

Here we will not classify hotels by the number of stars. For the purposes of a general presentation, it is more convenient to carry out a different gradation.

1. Big hotels. In large cities, recreation areas, etc.
2. Mini-hotels. Small up to 20 beds hotels with minimum set services. Popular in large cities, recreation areas. They can be located next to small, thematic places, on the slopes.
3. Apartments converted into hotels or rented out without additional conversion.

The format of the organization of the hotel depends on the purpose, demand, competition, and the characteristics of the territory. In addition, the organization of large hotels is more costly and laborious in terms of various agreements. When there is a shortage own funds you will have to attract investors or a loan, in this case it is better to order ready business plan hotels.

A few words about the location and room

For the return on investment of the hotel, its location is of paramount importance.. General approaches to the location of hotels are as follows:

• recreation areas (both existing and prospective);
• next to sights, medical, cultural or other objects of mass visiting;
• by agreement with enterprises, organizations in the agreed places;
• on busy roads;
• in big cities(preferably centers and other crowded places).

Since the hotel business itself is based on rent, renting a room and then renting it out does not make economic sense. Subleases are profitable in some exceptional cases. In the vast majority of cases, the room should be your own. Options for building a new building or refurbishing an existing one must be carefully calculated. There are many aspects and general recommendations difficult to give.

In most cases, huge hotel complexes make sense in areas of mass tourist visits (seashore, mountain resorts, etc.). But even in these places it makes sense to consider a network of relatively small mini-hotels instead of one huge tourist complex.

Download a ready-made hotel business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Competition and customers

In the business plan of the hotel, it will be necessary to determine the target group of customers and explore the environment for competition for this group.

In general, all clients can be divided into the following categories:

• tourists;
• vacationers undergoing treatment;
• travel allowances;
• romantic clientele.

Moreover, in each group, it is possible to conditionally distinguish an economy class, a middle segment and elite services.

Before opening a hotel, a business plan will need to be worked out in the chosen direction.

Naturally, in places of mass accumulation of tourists, the competition is much higher and here you will need to look for your place, your client. It is worth considering that in such places the hotel business has a predominantly seasonal look..

What do you need to open a hotel?

Consider what is required to open a hotel. After we decided on the main concept and location.

Documentation

Doing hotel business does not require licensing. In most cases, it is enough to organize an IP. However, if you plan to work with large enterprises, it may be more profitable for budgets to form joint-stock company. Some licensing may be required additional services, say, the sale of alcohol.

Premises and equipment

It all depends on the class of the hotel. Naturally, the higher the class, the better the content of the hotel should be. In economy-class hotels for pilgrims, there is enough bed space with a bedside table, while in the middle segment it has practically become standard to fill the room with various equipment: TV, refrigerator, air conditioning, etc. Again, it all depends on the concept and the target audience. It is not advisable to target a luxury hotel for guest workers.

Staff

The same applies to staff. In elite institutions, the requirements for staff are increased. However, a certain level of requirements is imposed on the staff in any kind of such institutions. Part of the hotel's success is the staff. Given the alternative, customers will prefer hotels with more accommodating and loyal staff.

Marketing

Almost any hotel requires thorough marketing. Typically, marketing is broken down into two interrelated parts: advertising and a system of various preferences to attract customers.

Modern hotel marketing is also practically unthinkable without Internet promotion, if these are not small hotels, of course. Pre-booking system, ordering services, choosing a room, etc.

The easiest way to open a mini-hotel. On the present stage They are the ones that get the most distribution. Indeed, it is much easier to resolve issues of payback, occupancy, and so on. The mini-hotel business plan is also less loaded with additional services and payback and security calculations.

Profit and payback

At the end, we give an example of a small calculation of a mini-hotel for the possibility of evaluating a business. Let's take for calculations the refurbishment of apartments on the ground floor of an apartment building with 10 rooms. The room will need about 150 square meters, these are 2-3 apartments. The cost can vary dramatically, let's take 8 million rubles. Employees: administrator - 2, maid, security guard.

Income

The cost of a room is on average 2 - 3 thousand rubles. per day. On average, taking into account incomplete occupancy, we get 300 - 500 thousand rubles per month. Net profit per month: 50 - 100 thousand rubles. Payback will be 5 - 8 years. For the hotel business, this payback is acceptable.

Previously, the word "businessman" made the average person imagine a respectable man in a suit, who is driving an expensive car. Today, however, one sixth of the country's population is engaged in business. Some trade in the market, others are engaged in large and risky investments. (See How to make money on). In this article we will talk about opening a mini-hotel or hotel, an example of a hotel business plan for 24 rooms (44 places to stay) is described below.

Building for a hotel

Hotel business: how to open a mini hotel, hotel

Today, the hotel business is quite stable and profitable. You can start earning income from the hotel business in any region of the country. He is the safest kind entrepreneurial activity. An investment in a (mini) hotel or hotel will guarantee a steady income, but only if the hotel is run by a knowledgeable person.

Creating a hotel should begin with the choice of premises. It is best to build or buy a suitable building, because renting it for long time- far from the best best idea. (Business ideas for small town cm. ). The building on several floors is perfect for creating a small mini-hotel. A well-written hotel business plan is needed for many purposes:

1. It is used as a ready-made presentation for investors.
2. Constantly used for internal use as main tool management.
3. Needed to determine all costs, risks, "pitfalls". Approximately helps to calculate the future income of the business and its prospects.

Description of the business plan for a three-star hotel with 24 rooms

Project purpose: open a 3-star hotel with 44 beds (24 rooms)

Objective of the project: service and accommodation for comfortable living guests of the city, tourists.

Demand: In Russia, the demand for hotel services is constantly growing. There are many reasons for this: a jump in the tourism business in Russia, an increased influx of foreign tourists, the opening of large enterprises together with other countries, holding exhibitions and seminars throughout the Russian Federation.

Given the deterioration of the quality of the environment, hotels located in clean, untouched corners of nature, far from civilization, are becoming more popular.

Marketing Campaign: In order to ensure a sufficient number of customers, the hotel will be advertised using printed publications(newspapers, magazines), flyers with advertising information about the new hotel, the Internet. Agreements will also be signed with several travel agencies to advertise our hotel to tourists.

Hotel production plan

The area of ​​the hotel is 1200 square meters. Includes 24 rooms for accommodation, of which:

• Suite rooms - 4 pcs.
• 2-seater - 16 pcs.
• 1-seater - 4 pcs.

The hotel also has entertainment facilities:

• Cafe;
• Restroom;
• Billiards.

The financial side of the hotel business plan

The duration of the calculation period is 2 years (the time of construction of the building) plus the time of subsequent operation.

BUT) total amount investments - 18 - 24 million rubles:

• building construction - 800 thousand - 1.2 million rubles.
• arrangement of the territory, construction of a parking lot - 3 million rubles.
• design and pre-project work - 11.4 - 14 million rubles.
• purchase and installation of equipment - 2.8 - 4.8 million rubles.

It is necessary to take into account possible unplanned expenses.

B) Current costs will consist of:

• Wages and transfers to social funds.
• Operating costs.
• The cost of repairs, maintenance of the hotel.
• Possible tax for the use of land.

The salaries of employees (manager and six or seven employees of service personnel) will amount to 1.44 million rubles. in year.

Operating costs consist of payment for electricity, water and heat supply. It also includes the purchase of groceries and detergents, communication fees, etc. The cost of operation will be 800 thousand - 1 million rubles. during the accounting period of operation of the hotel.

C) Main sources of income:

• Income from renting rooms - 6 - 7 million rubles,
• Income from food and drinks 1.4 - 1.8 million rubles.

Additional sources of income:

• Billiards - 100-200 thousand rubles.

The total annual income of the hotel (hotel) will be: 7.7 - 9.5 million rubles

The project will pay off in 5 years, profitability - 60%. Using discounting in determining the payback period, you can name a figure of 6 years.

Discount rate in market economy depends on the percentage of the deposit on deposits, however, in practice, most often, increased values ​​are used, taking into account the unstable economy and investment risks.

After a while, the hotel service sector can be significantly expanded by adding several innovations:

• Swimming pool;
• Sauna;
• Summer cafe;
• Playground for children;
• Bowling;
• Massage room.

This example of a hotel business plan will help you open a mini hotel (hotel), as well as take a bank loan for business. Good luck to you!

Every year, both external and internal tourism is growing in our country. The geography of distribution of small and medium-sized businesses is also expanding, which entails periodic business trips and professional retraining, requiring movement around the country. These factors contribute to the active growth of demand for places to stay.

Opening a hotel today is a very relevant and promising business. You should pay attention to the middle class, and be focused on providing quality services at affordable prices.

Small hotels are the fastest growing type of accommodation in Russia.

This business plan is designed for a city with a population of over 1 million.

Key Success Factors:

• comfortable rooms;
• high quality of services provided;
• good location;
• acceptable prices;
• dynamic demand.

• The amount of initial investment is 12 400 000 rubles.
• The break-even point is reached at 6 month of work.
• The payback period is from 18 months.
• Average net monthly income 776 000 rubles.
• Profitability of sales 39% .

2. Description of the business, product or service

As part of this project, we will consider a small hotel with 30 rooms.

• double "luxury" -2 (5 900 rubles);
• single "luxury" - 2 (3 900 rubles);
• double "standard" - 11 (4,190 rubles);
• single "standard" - 9 (2,790 rubles);
• double "budget" - 3 (3,490 rubles);
• single "budget" - 3 (1 790 rub.).

We use rented premises with an area of ​​about 900m2 for our activities. One room accounts for about 20-25m2.

Each room includes a bed, wardrobe, mirror, bedside table, telephone, small TV, table lamp, chair, armchair, mini-fridge, bathroom with shower. On the floor - soft carpet. The design is made in soft soothing colors. Predominant colors: beige, milky, brown with green elements in the decor - curtains and paintings.

Location - the city center, next to the transport interchange, cafes, restaurants, entertainment venues, banks.

Services provided within the hotel:

• daily cleaning of the premises;
• iron with ironing board;
• bathroom accessories;
• availability of wi-fi in the rooms.

3. Description of the market

The hotel business has been gaining momentum for the last 7 years. On the graph, we can see a positive trend since 2011, we see a particularly large jump in 2016, which indicates favorable forecasts for this area in the future.

The target audience has a very wide range. Basically, these are young and middle-aged people with an active life position, with an average level of income. In the diagram, we see the distribution of the target audience by groups. It follows that the main attention should be paid to the audience, the main purpose of which is tourism, as well as education and professional training. Their total share is 80.5%.

4. Sales and Marketing

5. Production plan

The key goal is to open a hotel and maximize profits.

Opening calendar

1. GOST R 50645-94 “Tourist and excursion services. Classification of hotels” (01/07/1994);

2. GOST R 51185-98 “Tourist services. Accommodation facilities. General requirements» (01/01/1999);

4. Law of the Russian Federation "On the basics of tourism activities in the Russian Federation" (24/11/1996) No. 132-FZ.

Overview of the real estate market for the selection of the optimal premises.

The main parameters for choosing the location of the hotel:

• city ​​center/nearby areas;
• road junction;
• availability within walking distance of cafes, restaurants, entertainment venues, shops, banks;
• line of houses: first or second;

Room characteristics:

• room area 900 m2;
• separate entrance from the street or from the end;
• availability of parking;
• availability of all necessary communications: hot and cold water supply, electricity, ventilation, sewerage.

  Registration of documents.

• Decor legal entity. (IP, LLC)
• Registration in tax authorities. (OKVED: 55.12 - activities of hotels without restaurants)
• Choice of taxation system. (STS, income - 6%)
• Registration documents cash register at the tax office.
• Conclusion of a lease agreement. (The contract is drawn up by an experienced lawyer)
• Obtaining permission for redevelopment in the BTI.
• Documents confirming compliance with the requirements of sanitary, technical, fire, environmental safety.
• Registration of a sign in local governments.
• Contracts for the provision of services by third parties. This includes utilities, security of the premises, collection, maintenance.

Carrying out repairs, installation of furniture and equipment.

You should carefully consider the choice of the construction team. Repairs must be done with high quality and short time. Contact trusted companies with experience and projects with positive feedback. Constantly monitor the process, making adjustments and timely answering questions that arise during work.

Use in construction and arrangement only high-quality materials, furniture and equipment. Choose reliable suppliers with a high reputation in the market. In this process, reasonable savings with a vision of the long-term prospects of the project are important.

6. Organizational structure

7. Financial plan

Investment costs for opening this business amount to 12,400,000 rubles.

The sales plan is drawn up based on the occupancy of the hotel. A gradual increase in sales volumes is predicted in the first 10 months of the project implementation. Monthly occupancy of 70% is considered a very good indicator, while daily occupancy on some days can reach 100%. There are seasonal changes in terms of sales. This is due to holidays and vacations. Hotel occupancy grows in May and new year holidays, in spring, summer and autumn holidays.

The baseline scenario is realistic and the project has room for increased sales if it successfully enters the market.

Sales plan for the 1st year of the project, rub.

Sales plan for the 2nd year of project implementation, rub.

Monthly costs include both fixed and variable costs(direct costs), depending on sales volumes.

The table shows the average monthly costs.

The financial result for the first 2 years of operation is presented in the following tables. The average net profit for the first 2 years of operation is 775 690 rub.

Financial result of the 1st year of the project implementation, rub.

Financial result of the 2nd year of project implementation, rub.

In general, if we talk about the structural side of entrepreneurial activity, then the main and most important element is a business plan. Correct and clear formulation of tasks contributes to the development of a high-quality hotel business plan with calculations. A plan must be drawn up when opening any business, including when creating a business plan for a mini hotel.

Having drawn up a high-quality sample hotel business plan once, you will get rid of many problems in the future. So, for example, while obtaining a loan from a bank, you will be required to have the same business plan, which clearly should reveal the essence of your entrepreneurial idea. And also financial plan needed to attract potential investors.

Expenses and income

1. The business payback period is 80 months.
2. The initial amount invested in the business is 16 million 219 thousand rubles.
3. The average income per month is 509 thousand rubles.
4. The average net income per month is 181,264 rubles.

The main objective of this project is to interest future investors in this business area, with subsequent investment in it.

Market analysis

It is necessary to keep in mind the fact that at the time of the opening of the mini-hotel, the city will already have such establishments and even function well. The occupancy of these hotels, as a rule, will reach up to 75%, if there are 320 rooms in the hotel. One of the main problems at the initial stage will be competition and struggle for a place in the city. To take into account all the features, we draw up a sample hotel business plan. A significant kind of businessmen who own a whole network of hotel complexes will try to prevent the implementation of an entrepreneurial idea, one must be alert and ready for this.

As a rule, control and distribution land plots the hotel business is handled by the city administration, which in turn can regulate the number of places in the hotel.

Based on the above characteristics, it is permissible to say that the hotel will be planned for 15 beds and at the initial stage, this will be quite enough, and acceptable for the city.

Location

When choosing a room for a mini hotel business plan, you can go this way. First, to buy an abandoned building at a small price and spend it there overhaul, and maybe, if you're lucky, get by cosmetic. Secondly, if necessary, redevelop the rooms, taking into account the business plan of the hotel.

Hotel Rates

In most cases, hotels have their own price list. A day's stay in a hotel will cost the client 1400-1800 rubles, in some companies this amount also includes breakfast.

Staff

At first, the staff may consist of only nine people. As a rule, these are: the boss, two maids and a cook. The working shift will be arranged in this way: two full working days, in each shift, which, you need to have four people.

Calculation of personnel costs

After three years, the head of the hotel business has the right to index wages by at least 10%.

Phased calendar plan

The organization of the construction of a large enterprise in the city should push both the entrepreneur and the investor to take decisive action. Since there is a large influx of guests, the hotel should be ready in advance. Equipment must be in place and furniture purchased and installed.

Of course everything repair work, by the first opening of the hotel, should be completely finished. Some of the highlights of the renovation:

• AT without fail replace old windows
• Install air conditioning in every room
• Equip a bathroom nodal part
• To inspect fire alarm, if not available, coordinate its installation with the services. Hire contractors if needed.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The project involves the construction and operation of a guest house on its own land plot, located on the Azov coast Krasnodar Territory. The facility is located in close proximity to the city of Yeysk.

Required investments - 13.8 million rubles. The project has a high level of costs and a significant payback period, but the risks are minimal, and the market is quite stable.

The main competitive advantage of the project is the high level of service quality, including the availability of a wide range of additional services. The advantage of a guest house over a hotel is much more simple procedures business registration, registration with supervisory authorities. In addition, the project does not require highly qualified personnel, complex organizational structure and business process structure.

Key indicators of the economic efficiency of the project are given in Table. four.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The purpose of the project is the construction of a guest house in the resort area (the Azov coast of the Krasnodar Territory, the district of the city of Yeysk). The advantage of a guest house over a hotel is a much simpler scheme of work: no translation is required land plot into the category of a commercial one, no star rating is required, there is no need to organize a restaurant, etc. The number of rooms in a guest house can reach 20-30 rooms, which is quite consistent with the goals of the project. The main orientation is vacationers during the holiday season, from the beginning of May to the end of September.

AT last years interest in domestic tourism in Russia is growing, which is associated with a number of economic and political factors: the annexation of the Crimea, the popularization of domestic tourism destinations at the state level, a decrease in the population's ability to pay, armed conflicts in the Middle East, etc.

According to the World Tourism Organization, in 2014 Russia was visited by about 28 million tourists from abroad, which puts it in 9th place in the world in terms of tourist attractiveness.

According to Rosstat, from 1995 to 2011 the influx of foreign tourists to Russia increased by 27%. On the other hand, in the same period, Russians also mastered many foreign tourist destinations - primarily beach destinations: Turkey, Egypt, Thailand, Greece, Bulgaria. In 2010, the number of domestic tourists was 32 million. Unfortunately, similar data for recent years are not presented in the open sources of Rosstat or the Federal Agency for Tourism. However, it must be assumed that in 2015 domestic tourism destinations were even more in demand than in previous years; and in 2016 we should expect unprecedented growth in the industry.

The main obstacle to the growth of popularity of domestic destinations is the underdeveloped infrastructure: the relatively low quality of the number of rooms, service, the lack of a wide range of services; All this against the backdrop of a fairly high level of prices.

Coast Sea of ​​Azov today it is a somewhat more economical option for recreation compared to the Black Sea coast of the Krasnodar Territory or Crimea. In particular, the Yeysk Spit is visited by vacationers even from remote regions, such as Novosibirsk region, YMAO, etc. However, the bulk of visitors are guests directly from the Krasnodar Territory and the Rostov Region, who come to rest for the weekend. Territorial and price accessibility allow to achieve a higher level of guest house occupancy compared to a hotel on the Black Sea coast.

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Competition in the region under consideration is much lower than on the Black Sea coast, the same applies to the level of service. Consequently, the enterprise offering the most complete range of services with their high quality will be popular. This is planned to be used as the main competitive advantage of the project.

The guest house itself is a 3-storey building with ground floor and the adjacent territory, on which there is a parking and a recreation area for guests. On the ground floor there is a reception area, a kitchen, as well as living quarters for the owners and service personnel, in the basement there are: a laundry room, a boiler room and other technical and auxiliary premises. The number of rooms consists of 10 rooms with a total capacity of 30 people (6 double and 6 triple rooms). Removal of the guest house in a straight line from the coastline - 800 m, from the public beach - 1200 m; the guest house is within easy reach of public transport for the convenience of guests without a car. Possibility assumed self cooking food in the equipped kitchen, as well as on the barbecue, located on the adjacent territory.

The management structure of the guest house is also simple. Management is carried out by the owner of the project, being constantly at the guest house. Auxiliary functions for cleaning the house and territory, washing, etc. carried out by seasonal employees from among local residents. High qualification of personnel is not required.

The total area of ​​the guest house is 600 sq.m. Investment costs for the construction and finishing of the building are calculated based on the average market prices of construction companies - 18,000 rubles. / sq.m. and amount to 10.8 million rubles. Equipment of the building and territory - about 3.0 million rubles. Total - 13.8 million rubles, which are supposed to be taken on credit for a period of 18 months.

All rooms are equipped with split-systems, TVs and bathrooms with shower. The creation of extra beds in each room is possible through the use of chair-beds.

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As a form of ownership, it is advisable to choose an individual entrepreneur with a simplified taxation system (the object of taxation is income). The owner performs the main managerial and commercial functions.

3. DESCRIPTION OF SERVICES

The guest house provides, first of all, services for the accommodation of guests, usually short-term - on average up to 10 days. To ensure competitiveness, it is planned to provide a number of related services, mostly free of charge. Full list services is presented in Table. one.

The price segment of the project is medium; at the same time, the quality of services and the condition of the room stock are above average. This will attract large quantity guests and ensure their loyalty for repeat visits and recommendations.

Table 1. List of services

Licensing of services is not required, confirmation of the category of the hotel is not required. It is necessary to obtain permits from the fire service and Potrebnadzor.

4. SALES AND MARKETING

According to the Federal State Statistics Service, the hotel services market in 2014 decreased compared to 2013, which is associated with a decrease in the solvency of the population and savings Money. There is a decrease in the cost of both tourist and business travel. However, the 2015 results, obtained by extrapolating the data from the first three quarters, remain at the 2014 level. At the same time, profit and profitability indicators are growing, reaching record levels.

Figure 1. Dynamics of the main financial indicators hotel services market in Russia in 2011-2015, thousand rubles/%

It should be expected that the main decline in the market will occur due to business trips, and the tourist segment will grow in all respects. This is caused, as mentioned above, due to the popularization of domestic resorts, the development of infrastructure and the blocking of popular tourist destinations.

The popularity of the Yeysk Spit as a tourist area is due to the mild climate, the tourist infrastructure in the immediate vicinity (the city of Yeysk) - a water park, a dolphinarium, an oceanarium, cafes, restaurants, parks, etc. In addition, this micro-region is popular in terms of outdoor activities, primarily windsurfing. In addition, 40 km from Yeysk is Khanskoye Lake, known for its therapeutic mud and iodine-bromine and hydrogen sulfide mineral water sources. Thus, we can only talk about the prospects for the growth of the popularity of Yeysk and the Yeysk Spit as a resort.

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AT broad sense, any hospitality enterprises located in this micro-region can be considered as competitors: boarding houses, hotels, mini-hotels and guest houses. Their total number is about 100 units. However, considering different level services and positioning, only guest houses should be considered direct competitors - about 30 units. The main disadvantages of the existing guest houses include a small capacity - these are mainly private households converted into a guest house; monotonous number of rooms - several identical, rather large rooms; amenities not in the room - shared toilet and shower for several rooms; lack or low quality of additional services - lack of cook, laundry, change of linen every 7-10 days, etc. Accordingly, the implementation of all declared in Table. 1 services, will give an indisputable competitive advantage this project.

Sales of guest house services are carried out through travel agencies, the average remuneration of which is 10% of the cost, as well as through the Internet sites booking.com, eisk-leto.ru, etc.; part of the sales volume will come from intermediaries working directly at the railway and bus stations of the city. The share of sales through agencies and intermediaries in the first two years of the project implementation can reach 80%, then it will decrease significantly, to 30-40% by the fifth year of the project implementation. In addition, you need to create your own website with full description houses, rooms and services. The sales volume of a site with good indexing in search engines can reach 30-40%. Per share of return visits good quality services that ensure high guest loyalty should account for at least 25-30%.

Interaction with agencies and intermediaries is carried out directly by the owner of the guest house, without the involvement of third-party specialists.

5. PRODUCTION PLAN

Geographically, the object is located in close proximity to the city of Yeysk, within direct accessibility of public transport. Removal of the guest house in a straight line from the coastline - 800 m, from the public beach - 1200 m. Yeysk is a resort town on the Azov coast of the Krasnodar Territory, sea ​​port. The population of the city is 85.7 thousand people; It is located at the base of the Yeysk Spit, washed by the waters of the Taganrog Bay and the Yeysk Estuary. The climate is temperate continental, characterized by relatively low rainfall and the absence of frequent temperature changes. The holiday season lasts from the beginning of May to the end of September. The transport infrastructure is represented by the railway and bus stations. The highway of regional significance connects Yeysk with the capital of the region Krasnodar and the capital of the federal district - Rostov-on-Don.

Required costs for the construction and equipment of the building - 13.8 million rubles. The area of ​​the building is calculated based on the average standards of the hotel industry - 12 sq.m per guest. the total area of ​​the building, which is the average for the segment of mini-hotels, i.e. higher class than guest houses. This will also provide additional competitiveness to the project.

For the construction of the guest house building, it is planned to attract local construction company selected on the basis of a competition. The selection criterion is not only the total cost of construction, but also the use modern technologies, as well as the quality of projects previously completed by the company. The planned period of construction and finishing of the building is 10-11 months.

The cost of equipping the premises of the guest house is shown in Table 2. In addition to the costs indicated in the table, equipment costs are also provided. adjoining territory, fire alarm system, etc.

Table 2. The cost of equipping the guest house

The main part of the work to ensure the functioning of the guest house is carried out directly by the owner and his family. Hired workers are involved to perform auxiliary work in the high season (June-August) (Table 3); it is expedient to outsource bookkeeping, as well as security functions.

Table 3 staffing and payroll

The main current cost item is utility bills, which can be conditionally divided into fixed and variable parts. To the constant part ( fixed costs) applies to the minimum payment out of season. The variable part changes depending on the number of guests per season. In addition to the seasonality factor, it is also necessary to take into account the occupancy of the hotel due to its popularity; in the first year, the maximum occupancy is unlikely to rise above 50% during the high season. However, in the future, occupancy of up to 90% is expected.

The seasonally adjusted sales plan is presented in Appendix 1.

6. ORGANIZATIONAL PLAN

The project owner performs all management, commercial and marketing functions: planning, market research, interaction with intermediaries and booking systems. This avoids the manager's labor costs. In addition, on the scale of a guest house, these functions do not require high qualifications and special knowledge. Bookkeeping is outsourced. Organizational structure, as such, is not provided for the project - hired and outsourced workers are directly subordinate to the project owner.

7. FINANCIAL PLAN

The costs of the preparatory period include investment costs for the construction and finishing of the building, as well as for the development of the project site - 13.8 million rubles. The costs of the main period include: payment of housing and communal services, wages of employees and outsourcing workers, commission travel agencies, booking systems and intermediaries, as well as the cost of providing additional services, the amount of which is extremely small, and forecasting is difficult.

Financial indicators of the project - revenue, cash flow, net profit - are given in Appendix 1.

8. EVALUATION OF PROJECT EFFICIENCY

The project is different high level costs, both financial and time. The advantage in this case is the low level of risks and high profitability upon reaching the planned targets.

The payback period of the project is 28 months, the discounted payback period is 34 months. Given the need to service the loan, the project begins to make a profit from the second year of implementation. Project performance indicators are given in Table. 4. The figures are calculated for a three-year period, however, taking into account long term payback period and an unlimited period of project implementation, already in the five-year perspective they will be significantly higher, up to 1.5 million rubles. net profit per year.

Table 4. Project performance indicators

9. RISKS AND WARRANTY

The project belongs to the service sector in a well developed industry. The industry has been mastered both in terms of technology for the provision of services, and in geographical terms - the region is already quite developed as a resort area. The risks associated with the implementation of the project are minimal. The positioning of the project in the middle segment with high quality of services also affects the reduction of risks - if there is a need to increase the profitability of the project, you can increase the cost of services by 20% without tangible negative consequences for elasticity of demand. In general, we can say that demand remains positively inelastic with an increase in cost, and acquires a significant elasticity with a decrease in cost.

The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences