Network marketing: companies in Russia - list. Network marketing - how to make money? The essence of network marketing

You can earn money in different ways. Someone is used to waking up every morning to the sound of an alarm clock or a smartphone signal and quickly getting ready, fearing to be delayed on the way to work - after all, you need to get there no later than a certain hour. Someone prefers shift or rotational options, which give the opportunity to relax after several hours (days, months) of hard work. Still others like to work on the Internet, which involves a minimum of personal interaction with strangers.

But what to do if you don’t feel like going to a regular job, but without human communication it’s boring? There is a way out: this is the so-called MLM business, which involves the sale of goods or services from person to person, without a number of intermediary dealers. Theoretically, this should lead to a reduction in product prices and an increase in its competitiveness compared to the store. Is this really so and is it work in a network company, let's try to figure it out.

Network marketing - companies in Russia (list)

First of all, you need to understand the basic terms and clarify the very principle of the functioning of network companies, since in Russia it is not too different from the world.

Network (affiliate) marketing- this is a way of direct sale of products "from the manufacturer to the final consumer", which does not involve the introduction of intermediate links (retailers, resellers and specially hired sellers) into the chain.

MLM is a tracing paper of the English abbreviation MLM: Multi-Level Marketing (multi-level marketing). "Levels" in this case- not retail, but structural formations: no matter how complex the partner business network is, the goods still come from the seller to the final buyer without additional margins.

The principle of building a “team” of network companies is approximately the same and not much different from a financial pyramid: each new participant must not only purchase goods from a recruiter for a certain amount (and then sell it on their own), but also fulfill the plan prescribed in the rules of the structure, already himself attracting new distributors to the network. How successfully a new team member copes with these tasks will depend on his rating and the possibility of further promotion, and sometimes the right to continue working in the company.

Important: since Russian legislation does not regulate the MLM business in any way, each network company has the right to establish its own degrees of distinction for distributors, development and sales plans, trading conditions, and even regulate their behavior when communicating with customers. It is useless to argue with the requirements of the "employer": a newcomer who could not get along in a team can only leave it - often with losses incurred as a result of the purchase and the impossibility of selling the goods.

That is why network marketing in Russia (and in the rest of the world) can hardly be called an ideal start for a young entrepreneur. The person who has starting capital and having an idea about the "airbag", it is better to consider other passive income schemes. Perhaps it will be a little longer and a little less profitable, but it will not remain at a serious loss.

The benefits of a network business include:

1. Free daily routine. Each seller, regardless of the accumulated rating and current status, is aimed solely at the result. You can wake up at any time and arrange a weekend for yourself when you want: the main thing is to continue communicating with the wards within the structure and customers and fulfill the plan.
2. Direct correlation between profit and effort. Unlike routine work with a fixed salary, participation in network marketing gives the distributor the opportunity to sell exactly as much product as he can. Therefore, spending a little more effort, you can get more substantial income - and vice versa. The same applies to recruiting activities: for attracting new members beyond the plan, the distributor receives additional points, bonuses or cash payments. The conclusion is obvious: the more communicative and resourceful the consultant, the more he can earn.
3. Various bonuses. Depending on the regulations of the network company, this can be business trips abroad, cash bonuses or material rewards. However, since Russian legislation does not regulate incentive payments, like other aspects of the activities of grid companies, a newcomer should find out in advance whether they are provided for in a particular structure - otherwise, no matter how actively he works, he may be left with nothing.

This is main advantages network marketing, but it also has disadvantages:

1. Complete lack of guarantees. The distributor works in the company at his own risk and receives exactly as much as, according to the internal regulations, he has earned. There are often cases when an additional commission is charged from the seller's earnings, sometimes reaching 40% of the amount. This practically eliminates all tax liberties associated with the lack of state regulation of the network business. In other words, even if the seller does not pay money to the state, he will share earnings with the structure itself. And no one can guarantee him any significant profit.
2. Probability of being in the red. As already mentioned, in order to start and continue work, each distributor must not only engage in recruiting, but also regularly (once a month, quarter, and so on) purchase products that are supposed to be sold to the final consumer in the future. If he cannot do this, no one will return the money to the distributor, and all purchased goods will remain with him. And since the plan must be carried out, a person who wants to stay in the system will have to make new purchases in the future - and so on indefinitely, until the beginning successful sales or to complete destruction.
3. Lack of state guarantees. This feature of the network business was described earlier: a distributor engaged in the field of MLM is not considered officially employed, does not have the appropriate rights and is completely defenseless against the “employer”.

Perhaps the low employment of the Russian population in network marketing (as of 2018, this is only 7% of the working population) is associated precisely with these disadvantages. Nevertheless, a fan should try himself in this area as well - the main thing is to find a company with adequate requirements and not get too carried away with purchases and “moving up” on an ephemeral career ladder.

Below is a list of the fifteen most popular network structures in Russia, suitable for both beginners and professionals in the field of MLM.

Avon

The first network company on the list, founded, like most others, in the United States and came to Russia back in 1991. The scope of activity is the sale of cosmetic, perfumery and, to a much lesser extent, hygienic and souvenir goods.

Features of cooperation with Avon:

1. To start working in a network company, you must register as a coordinator. Already on it preparatory stage the future team member will face difficulties: he will have to send the necessary set of paper documents to the company's office (fortunately located in Russia) and wait for them to be processed. Only after that you can start working.
2. A significant advantage of the network company opening the list is the low cost of products and small amounts of mandatory purchases. As of 2017, this is only 1600 rubles.
3. A coordinator who successfully sells goods and regularly (with the release of each catalog, that is, approximately once a quarter) attracts at least five new sellers can count on a bonus - a lump sum payment of 125 thousand rubles.
4. For each member of the team there are discounts on products:
   • 15% - when purchasing cosmetics and perfumes only for yourself;
   • 15–32% - when the above plan is fulfilled.

Important: Avon pays coordinators remuneration directly to a bank card, which is undoubtedly very convenient. On the other hand, it is this network company, at least in Russia, that “takes off” from each transfer from 20% (for beginners) to 40% (for advanced sellers) of earnings. In addition, the structure completely lacks vertical development, and all the achievements of the coordinator can be transferred to another seller upon unilateral termination of the contract with him.

Faberlic

The second chain company on the list, also engaged in the sale of cosmetics, perfumes and related products. The structure was founded in Russia in 1997 and since then it has been systematically and steadily developing, without showing, however, any special miracles.

Features of cooperation with Faberlic:

1. To get started, you do not need to send any documents to the office of the network company.
2. The calculation is made in points: one point as of 2017 was equal to 80 rubles.
3. Mandatory monthly turnover - 50 points, that is, 4000 rubles. If this requirement is not met, the consultant may be deprived of the bonus or excluded from the structure.
4. Vertical growth is envisaged: in particular, to obtain the title of “Director”, it is necessary to achieve a turnover of 5,000 points, that is, 400 thousand rubles. The successful seller will be paid a bonus of 55,000 rubles.
5. The possibility of passive income is completely absent: no matter what stage the consultant reaches, he is still obliged to fulfill a regular sales and recruiting plan.

Among the advantages of Faberlic is the absence of an entrance fee. One of the most unpleasant disadvantages is the lack of business trips abroad and material incentives (only cash bonuses).

Art Life

This network company, third on the list, is also from Russia. It was established in 1997 and initially dealt with the sale of bioactive supplements (BAA), healthy food products (in particular, soluble jelly) and cosmetics. Despite the extremely successful start of the project, over time, its growth began to slow down; now Art Life, not one of the leading Russian structures network business, continues to stay afloat, bringing a stable income to both the founders and ordinary distributors.

Features of cooperation with Art Life:

1. A beginner can register as a privileged client. In this case, he will only need to purchase a discount card worth 150 rubles, which gives the right to purchase the company's products with a fixed 30% discount. He no longer has any obligations at this stage: you can remain a buyer for as long as you like, or you can move into the category of distributors (business partners).
   • This network company provides three options for cooperation:
   • « Smooth start» - acquisition for the purpose of further sale of goods for 50 points (about 3,000 rubles);
   • « Fast start» - purchase of products for at least 100 points (about 6,000 rubles, respectively);
   • « Leader start"- the amount of the first purchase is greater than or equal to 400 points (about 24,000 rubles).
2. In addition, a monthly sales plan has been developed for participants in the network business - at least 50 points (all the same 3,000 rubles). For the bottom three steps of the company, it is possible to take a break from work for three months.
3. Sales are conducted individually or in a team. In the first case, the distributor receives a 10% commission on sales; in the second (for the senior in the group) - up to 15% of the personal turnover and 5% for the sales of each junior consultant.
4. One of the highest levels in this network marketing is "Director". In this case, the group turnover must be at least 500 points per month and a total of at least 4,000 points. The income of the "Director" is 35% of the personal turnover, 20% of the sales of each of the "Masters" of the group and 25% of the turnover of each consultant.

The main advantage of a network company is a well-established system of remuneration and compensation.

Amway

The fourth network company in the list, founded in the USA in 1952 and first appeared in Russia more than half a century later, in 2005. Field of activity - the sale of household chemicals and items for the care of the house (apartment).

Features of cooperation with Amway:

1. To start working in the network business, you must pay an entrance fee of 5,000 rubles.
2. Mandatory monthly turnover - 200 points (as of 2017 - about 10,000 rubles.
3. Vertical growth is possible, but is greatly hampered by the high price of the product and the complexity of its sale.
4. The presentation of products, according to the requirements of the company, is carried out right at the buyer's home: the consultant can offer to wash something, remove a complex stain, and so on.

The indisputable advantage of a network company is the quality of the goods sold. On the other hand, they are not cheap, so for many residents of Russia they remain inaccessible.

Oriflame

The fifth company on the list, founded in Sweden over 50 years ago and came to Russia in 1996. Realized production - cosmetics and bioactive additives (BAA).

Features of cooperation with Oriflame:

1. There is no entrance fee for participation in the network business.
2. Mandatory monthly turnover - 150 points, that is, about 6,000 rubles.
3. Discounts for consultants - up to 32% for the next personal order after the next implementation.
4. Award for reaching the level of "Director" - $ 1,000, "Golden Director" - $ 2,000. To obtain a director's title, it is necessary to sell goods in the amount of 250 thousand rubles a month.
5. A network company consultant may not engage in recruiting at all, without losing income.
6. The income of the "Golden Director" and the higher levels is passive, amounting to 5% of the amount of sales of the team he created.

The network company holds monthly foreign conferences for employees, including newcomers. The business can be inherited or sold to a third party.

TianDe

Sixth on the list is a joint Chinese-Russian company founded in 2007. Sales area - cosmetics, perfumes, products healthy eating, dietary supplements, souvenirs and bijouterie.

Features of cooperation with TianDe:

1. You don't need to pay anything to start working in the network business.
2. Sales are calculated in points (the approximate rate is 50 rubles for 1 point).
3. The consultant receives only 50% of sales.
4. Vertical growth up to the level of "Diamond Director" is possible.
5. There is no passive income at any stage of the career ladder

Since the company is relatively young, there are rather modest incentives for distributors of any level: discounts on personal purchases up to 24% and cash bonuses. A member of the TianDe team should not count on foreign business trips in the near future.

Herbalife

The seventh network company on the list is one of the most famous in Russia and the CIS countries. Founded in 1978 in the USA, came to the Russian Federation at the end of 1994. Field of activity - sale of products for a healthy diet and getting rid of excess weight as well as cosmetics.

Features of cooperation with Herbalife:

1. To get started in network marketing, you need to buy a basic distributor kit.
2. The distributor of products receives 25% of the sales made by him.
3. The next step is the supervisor. His income is already 50% of retail sales, 25% - from wholesale plus commission - 5% for each distributor.

The main disadvantage of working at Herbalife is the high level of competition and, consequently, the difficulty in selling the same type of product. In addition, products that are of really high quality are quite expensive and therefore have little demand in the territories of the countries of the former USSR.

Mary Kay

Eighth in the list is a network company established in 1960 in the USA and in 1993 "brought" to Russia. Objects of trade - cosmetics and perfumery.

Features of cooperation with Mary Kay:

1. Only adult women can work in the network business.
2. Newbie needs to buy starter kit, the value of which is regularly reviewed.
3. You can earn income both directly from sales, and from participating in presentations and attracting new consultants.

An additional opportunity for those who do not want to participate in network marketing is to purchase a loyalty card, which entitles them to a discount of up to 40%. Bonus - free education make-up and sales technique.

Vorwerk

The ninth in the list and the oldest network company, originally from Germany. Year of foundation - 1885; appearance in Russia - 2005. Field of activity - sale of equipment for the kitchen and floor care.

Features of cooperation with Vorwerk:

1. A beginner is required to undergo free training.
2. Refresher courses are held regularly.
3. Vertical growth is possible.
4. The consultant may choose to engage exclusively in direct sales without recruiting new salespeople.
5. Floating scale of percentage due to distributors for each sale.

Vorwerk transfers earnings directly to the consultant's bank card without charging any additional commission.

Natura Cosmetics

The tenth network company in the list, founded in Brazil in 1966 and came to Russia in 2008. The products sold are cosmetics and perfumes (more than 1000 items in total as of 2018).

Features of cooperation with Natura Cosmeticos:

1. Entrance to the network business is free, as is the initial training.
2. Additional discounts, bonuses and cash bonuses are provided for each consultant who copes with the sales plan.
3. Sellers of the first and second stages - consultants and "Advisors" - receive a percentage of each sale.

The schedule of the product distributor is completely free: he can work when it suits him, as well as take small “vacations”.

Siberian health

The eleventh grid company on the list, founded in Russia in 2015. The subject of sale is healthy food products and "ecological" cosmetics.

Features of cooperation with Siberian Health:

1. You can start working without a down payment.
2. A complex system of points, discounts and incentives, as well as deductions for not meeting the monthly plan.
3. Every month, the consultant is obliged to buy (for himself or for the purpose of selling) products for 100 points, that is, about 6,000 rubles.

The main disadvantages of this network marketing project are the high cost of products and huge internal competition: it will be extremely difficult for a beginner to break through and start earning any serious money at Siberian Health.

Agel

The twelfth in the list is the network company Agel, founded in 2005 in the USA and almost immediately came to Russia. The product being sold is natural edible gels from berries with the addition of fruits and herbs.

Features of cooperation with Agel:

1. The possibility of earning income both from personally recruited distributors, and from the "first generation" of sellers invited by them - the so-called quadruple.
2. Due to the technical features of the project, to enter the business, you need to pay from 450 to 1300 dollars, with the emphasis on the most expensive option.
3. Each month, the consultant is required to purchase products worth at least $120.
4. Beginning distributors receive only 3% of sales.

The company is primarily suitable for experienced network marketing professionals with the appropriate skills and capital to enter the business. Among other things, it will be difficult for a newcomer to break through due to strong internal competition.

green world

The next company, thirteenth on the list, was founded in China in 1995, and appeared in Russia in 2011. The scope of activity is the distribution of products for maintaining health and taking care of the home.

Features of cooperation with Green World:

1. The consultant is obliged to purchase goods at least once every three months. The acquisition amount is not fixed.
2. An active distributor must purchase at least $100 worth of merchandise quarterly.
3. There is a flexible system of discounts and incentives for a successfully completed sales plan and attracting new distributors.

Despite a longstanding presence in Russian market, this network business is still little known and is not developing as actively as the previously mentioned TianDe.

Vitaline

The fourteenth network company on the list comes from the United States. Year of foundation - 1994; year of "arrival" in Russia - 1999. Products sold - cosmetics, bioactive additives and healthy food products.

Features of cooperation with Vitaline:

1. In addition to network marketing, the company actively cooperates with Russian pharmacy chains and online stores, which greatly aggravates internal competition.
2. The newcomer automatically receives a 30% discount on products.
3. Every month you need to purchase a product for at least 45 points (about $ 90).
4. With the growth of turnover, the premiums for the distributor also increase - from 10% to 32% of the monthly sales volume.

The disadvantage of the company is the high cost of products, which makes it difficult to sell them in Russia and the CIS countries.

Zepter International

The list is completed by an Austrian network company founded in 1986. In Russia, it appeared twenty years later, in 2007. The scope of activity of the structure is the sale of kitchen appliances and utensils, elite household chemicals, cosmetics, jewelry and even jewelry.

Features of cooperation with Zepter International:

1. Beginners take a free course.
2. Thanks to a well-established network marketing scheme, competition within the company is minimal.
3. A consultant with minimal sales receives only 18% of the total value of products sold; the maximum stipulated share is 25%.
4. Vertical growth and creation of own substructure is possible.

Due to the high cost of Zepter products, they are quite difficult to sell: the business is suitable for professionals, while it will be difficult for a beginner even after initial training.

How to choose a network company for cooperation?

The ideal network company should meet the following requirements:

1. First of all - to correspond to the interests and abilities of the seller.
2. Engage in the sale of goods permitted for free circulation on the territory of the country.
3. To offer quality products that are safe for the health and life of customers.
4. Be present on the market for at least 5-10 years.
5. Have a thoughtful, profitable for the distributor marketing plan, as well as a flexible system of discounts and rewards.

Advice: it is better for a novice seller to choose an MLM business with little internal competition and a low entry threshold: this will help not only to avoid possible disappointments, but also not to regret too much in case of termination of cooperation about wasted money.

Summing up

It is real to make money in the field of network marketing: for this it is enough to have ingenuity, sociability and a small starting capital, as well as to be internally prepared for possible failures.

A novice direct sales agent should not invest all the money in the initial or subsequent purchases, as well as overly trust superior colleagues. This is how, remembering caution, he will be able to protect himself from ruin and build a worthy career in the network company of his choice.

Network marketing as a type of business is gaining new heights. However, not everyone knows him well - some trust him and are happy to cooperate with such companies, while others try to stay away from MLM trading and sincerely consider it a swindle and a "pyramid".

Network marketing and financial "pyramids" - similarities and differences

The second category of the population is only partly right - the principles of network marketing actually resemble financial "pyramids". It lies in the fact that in order to make a profit, it is necessary to attract other people. However, this is where the similarities end.

Simply put, in the second case, you can bring as many new participants as you like, but if they don’t buy anything, then the income of the “agitator” will be zero.

With the first option, the opposite is true - the client receives a percentage of the contributions of newcomers. In this case, the amount of the initial payment is usually very significant and can range from $100 to infinity. The participant most often does not receive a real product or acquires something that does not have a high value in the real world.

How to choose a company for cooperation

For those who decide to start a career in network marketing, experts advise choosing the right company for cooperation.

Here you need to pay attention to the following factors:

Training and informing consultants

For a beginner, it is very important to have the opportunity to attend various trainings, consultations with more experienced sellers. Many companies offer step-by-step training systems that allow anyone who wants to quickly move up the corporate ladder. In addition, MLM organizations often offer educational and promotional materials.

Company reliability

There are two ways here - to choose a start-up company or a company that has already established itself in the market. In the first case, you can be at the very origins of the business and have more possibilities to attract new customers and get "fast" money. But here the “pitfall” is the new name of the company: firstly, no one knows the quality of its products, and secondly, it can quickly cease to exist.

In the second case - to go to work in a reputable company - there are also pluses and minuses. On the positive side: the products of this company are already known to the consumer, so they sell better. In addition, it is unlikely that it will fall apart in the next few years. But there are also disadvantages - such companies already have enough distributors, and competition among them is high.

Manufactured products

It must meet the following requirements:

• high quality and environmental friendliness required condition! After all, network marketing is built on the principle of "word of mouth", and in the event that the buyer was dissatisfied with the quality of the purchased product, he will recommend to his friends not to use it;
• a wide range - in this case, each buyer will be able to pick up something special for himself and his family. How many advisors can be successful trading only two or three positions?
• affordable prices - they should be such that 95% of the country's population can afford to purchase this product;
• not very long validity period - this is necessary in order for the client to purchase as often as possible this product. If the product has a validity period of several decades (for example, dishes), then the distributor will have to constantly be in search of consumers. The ideal goods for trade are cosmetics, household chemicals, perfumes, hygiene products,.

Company rating

Continuing the topic, you can casually notice that a company for cooperation is chosen based on its financial indicators. And this is logical - the more sales the company has, the better the demand for its products from consumers, the more stable it develops and grows faster.

The rating for 2018 is as follows (in billions of dollars):

1. Amway - $9.50
2. Avon - $6.16
3. Herbalife - $4.47
4. Vorverk - $4.00
5. Infinitus - $2.88
6. Mary Kay - $3.70
7. Perfect - $3.58
8. Natura - $2.41
9. Tupperware - $2.28
10. Nu Skin - $2.25
11. Tiens - $1.55
12. Primerica - $1.41
13. Ambit Energy - $1.40
14. Oriflame - $1.35
15. Belcorp - $1.20
16. Telecom Plus - $1.17
17. New Era - $1.16
18. Jeunesse - $1.09
19. New Avon - $1.01
20. Young Living - $1.00

In Russia, there is a Direct Selling Association (DSA), main goal which is the development of the network marketing industry. She is also involved in protecting consumer rights and monitoring compliance with ethical standards in doing business.

This association includes only 21 MLM companies out of many firms operating in the country:

Senior members of the APP:

1. Amway
2. Herbalife
3. Mary Kay
4. Oriflame
5. Tupperware
6. Tiens

Active members of the APP:

1. Jafra
2. Coral Club
3. Mirra
4. Morinda
5. Nu Skin
6. Tentorium
7. Faberlic
8. Florange
9. Associate Members of the AMS:
10. Accord Post
11. AlliancePrint
12. filuet

Based on these data, you can choose an excellent company for cooperation and start, albeit small at first, but your own and reliable business.

Does everything more people. Network marketing reached its highest heights in Russia. The rating of companies in 2018-2019 clearly shows the development trend of such enterprises. But they decide to cooperate with them only indirectly, still considering such work as another pyramid scheme. Is this opinion justified?

We will try to understand all this in this article, with illustrative examples and facts.

The scheme of network marketing is quite simple. There is a company that produces a certain type of goods or receives wholesale products that need to be sold.

To distribute your product, you need workers - distributors who find potential buyers, conduct advertising (usually, they clearly talk about functional features product) and on-site accepting orders. They are found using a referral system - a chain where one employee offers profitable cooperation to others, and they, in turn, to a third.

The salary of a sales consultant depends on the share received from the sale of goods. The company benefits from the retail value of products, which exceeds store prices, but in this case, no funds are spent on advertising, on salaries to sellers (rate). The distributor chooses for himself the level of earnings by selling the goods.

What this employee needs:

1. A proven company that brings real earnings.
2. Base of clients, due to which the percentage will go.
3. Ability to convince and present a product.
4. The desire to develop, since in the initial stages it will be quite difficult to stabilize earnings.

An additional incentive for the distributor is to receive a fixed income from involving other people in the business. Such a referral system allows you to receive a percentage not only from your sales, but also from the income of the invited employee.

Many such earnings are compared with a financial pyramid. But there are differences:

sales consultants do not pay upfront fees, which are required in the financial pyramid for dubious documents and agreements.

In this case, the sale of real goods is carried out, at inflated, but favorable prices for the population. Active this business legal and not against the law.

How to start a network marketing business?

When choosing a job in the field of network marketing, an important aspect is a convenient marketing plan. Everyone chooses for themselves the option according to their needs. There are a large number of franchises for remote earnings in the domestic market: (cosmetic, tourist, legal).

The very first company related to marketing was Mary Kay, which began its distribution more than two hundred years ago.

Initially, the cosmetics company worked offline: it created trainings, brought distributors as part of the bonus program, and sold its products in different cities and countries.

But the network began to work not among the first. This was the first step in the development of such a business, and other brands began to equal Mary Kay.

Other companies are also actively promoting their product on the World Wide Web - Avon, Faberlic, Oriflame, NL and Amway. On the this moment they occupy leading positions in the rating of successful grid companies in Russia.

How do you find the perfect network marketing business for you to work on?

Beginners should get comfortable in this business by attending various trainings, consulting with more experienced workers. Many companies create a step-by-step training system that allows everyone to move up the career ladder. In addition, MLM organizations at the first stages of training and work provide training material, video tutorials.

Brand

To test the reliability of the company, you can opt for start-up firms or give preference to already established franchises. , which only stands at the origins, can only recommend itself, develop, develop a client base in order to get easy money.

But to promote the brand, you should work on the name, distribution and advertising of products. Because people do not yet have an idea about the new product.
A solid, already established company also has its positive aspects.

The product has already been promoted, and it is sold with great demand. If the company has confirmed its name, then in the coming years it will not close. Among the minuses are the requirements for applicants for distributors.

Product quality

What commercial network companies produce must be of high quality and environmentally friendly. As this species business is spread like word of mouth, any dissatisfied buyer can spoil the impression of it.

In addition, there are other criteria for evaluating products:

Limited shelf life. This is necessary so that there is a constant demand. If the product has a shelf life of more than a year, then the distributor will practically not be able to find an interested client.

So ideal option distribution are cosmetics, chemicals, perfumes, personal hygiene products, household goods.

TOP 5 successful network marketing companies in Russia in 2018-2019

Oriflame

In addition to cosmetics, there is a Wellness line that guarantees health.

To receive a salary or a good discount, a consultant should achieve a turnover of at least 6 thousand rubles. A 20% discount is given at the first stage.

If the consultant reaches these 6 thousand, then the income from his structure is automatically calculated and submitted, with the release of the next catalog, 12% is returned upon the personal order of the employee.

From this we can conclude that a person who is going to build his marketing business, upon reaching the turnover, receives a total discount of 32%.

Interesting fact. The company owns five factories and a leather research institute. On the official website are constantly published scientific work, there are personally patented formulas.

You can join the Oriflame team right now. Going by link, you leave a request and an experienced competent specialist will give you detailed instructions cooperation with the company. In addition to this, you can count on round-the-clock assistance, support and free training.

The advantage of modern network marketing is that you don't have to leave your home to build your successful network business. Almost all work processes take place in the virtual space.

Avon

The marketing company started its work in 2004. And since 2010, it has been actively introduced into the network. To register as a coordinator and get the opportunity to invite people as referrals, build a business on their own, copies of documents are sent to the company on the official website, after which registration is carried out.

As pluses, one can name the minimum prices for purchases from 1.6 thousand rubles, since cosmetics are available to 95% of the population. Avon company guarantees a bonus program - 125 thousand rubles. But it is possible to get it if the coordinator recruits the first line of the catalog for 5 new active workers throughout the year.

The company has certain plans and turnovers, for failure to comply with which you can lose the opportunity to obtain qualifications. The company gives a discount on each product.

If the employee orders products for himself, then the discount is 15%, when the plan is fulfilled, the bonus reaches 32%. From this we can conclude that if an employee does not fulfill the plan for recruits, then he must independently fulfill the sales plan for them.

How to develop your network team

1. Blogs. Before you start blogging on Instagram or others social networks need to develop a client base.
2. Distribution of letters with advertising of production.
3. Providing discounts and assistance in consulting on the city's website.

To receive your first income, you do not need to register an individual entrepreneurship, the transfer of wages is carried out on a card. The company rarely conducts trainings at the All-Russian level.

In each city there is an office of the company where you can turn for advice. The first line of recruiting has an almost endless plan. If the plan is not fulfilled, the company has the right to terminate the contract with the employee. There is no international sponsorship.

Faberlic

The company has been operating for about 20 years. marketing market. The company began its activities in Russia, which consultants never cease to remind. Faberlic pays a bonus amount after the employee reaches a certain rank - Director.

Bonus 55,000 rubles are paid after the closing of this title. Mandatory turnover is the achievement of 50 points with the expectation that 1 = 80 rubles. The mandatory purchase should be 4000 rubles. The director reaches a turnover of 400,000 rubles.

The company contains a plan for recruiting the first line. Any Director level has a gap. If the consultant has 2 closed directors in the first line, then an additional growing group with a turnover of 1000 points is required to generate income.

If the super-Director does not have a personal group, then he is not given wages for this line of the catalog. This means that passive income is not possible in this case. If the plans are not met, then the cosmetics company may terminate the contract with the employee. There is a possibility of going abroad.

NL

Sole proprietorship registered in Russian Federation. The company's products are - Energy Diet - expensive, but high-quality dietary food.

One of the few companies that cooperates with equally well-known marketing franchises, for example, Oriflame. Therefore, beginners have the opportunity to get advice about food, as well as cosmetics.

To receive wages, there must be a commodity turnover of 21 thousand rubles for the period. The company is quite profitable, despite the narrow focus and high cost.

Amway

The business of this network company operating in Russia in 2018-2019 is built on the sale of household chemicals, washing powders. There are negative sides. The newcomer pays a small fee to conclude an agreement with Amway.

The product is expensive and has a fairly long shelf life. Commodity turnover in the exchange of 10 thousand rubles. Some household product is consumed quickly, which allows you to find a sufficient number of buyers. The sale of household chemicals on the Internet is practiced. To do this, they show the capabilities of a particular product online.

Conclusion

Successful Russian network companies are located in a certain professional organization that has developed and established in practice, which is able to build a stable system to ensure the profitability of personal investment.

New hires should prepare for a slow but promising bottom line, as large sums in the first months are almost impossible to get. This is especially true for large companies where there is a lot of competition. Therefore, in such a case, experience is needed and it is recommended to start with small company, smoothly moving to global markets.

1. Anatoly
2. Evgeny
3. Alexander
4. Ludmila
5. Sergey
6. Danir
7. Alexei
8. Irina
9. Sergey
10. Olga
11. Karina
12. Olga
13. Anna
14. Arthur FLP
15. Anna
16. Victoria
17. Natalia
18. sadiya
19. Irina
20. Vladimir
21. Waist
22. Natalia
23. Ekaterina
24. Milan
25. Tatyana
26. Rufina
27. Michael
28. Svetlana
29. Svetlana
30. Olga
31. LANA
32. Boris
33. Oleg
34. Katia
35. Andrei
36. Valentine
37. Nelly
38. maryam

In order to make it easier for you to make a decision, I conducted a comparative assessment of 10 mlm companies, according to 13 parameters, which I summarized in a table for clarity. Since the table turned out to be quite cumbersome, full version will be available by subscription.

What is network marketing

MLM or network marketing- this is a way of selling goods, which creates a network of independent agents involved in the sale of products and the involvement of other agents.

MLM allows you to realize the concept "Home work" and "make money online", however, the success of the implementation of the concepts depends on the correct choice of a network company (not all companies welcome independent work in the Internet).

This article discusses the main parameters of the offers of the most popular MLM companies in Russia:

• Amway is a world leader in MLM selling cosmetics, household chemicals, vitamins, weight management products, tonic drinks, etc.
• Oriflame is a Swedish network company selling cosmetics, accessories and clothing.
• LR is a German MLM brand specializing in cosmetics for body care, perfumes, and fashion accessories.
• NL International is a Russian grid company owning 18 trademarks. These are balanced nutrition Energy Diet, sports nutrition, coffee, tea, dietary supplements, decorative and caring cosmetics, household chemicals.
• Siberian health is a domestic network brand that manufactures cosmetics, balms, children's syrups and dietary supplements.
• Tiens (Tiens) is a Chinese network company selling dietary supplements, decorative and caring cosmetics, and medical devices.
• Faberlic is a Russian network company specializing in skin care and decorative cosmetics, clothing.
• Avon is an American network company selling decorative and caring cosmetics, accessories and clothing.
• Mary Kay- American MLM company that sells decorative and caring cosmetics.
• Herbalife is an American network company selling slimming cocktails, dietary supplements.

Comparison of mlm companies in Russia

Company's mission

The mission defines the values ​​that the company offers to society, customers and employees. AT MLM industry, the mission defines the network company's marketing plan, which in turn serves as a business plan for developing its own network business. Analysis of the mission of organizations gives the following results:

1. In Mary Kay and Avon there is no place for men;
2. U, Herbalife and Tienshi - there is no mission on the Russian-language site;
3. Amway has either an incorrect translation on the Russian-language website, or the mission is not formulated for people. I can only assume that it has a commercial focus;
4. At Oriflame - it seems to me, an excerpt from the mission is presented.

Conclusion: Before deciding to cooperate with companies from a numbered list, it is necessary to clarify the question of the Mission, since it will directly affect your income and success. With companies from point 2, I would not work at all.

Country of origin

Any company is a resident of the country in which it is registered as entity. As a rule, the market of the native country is the main market of the MLM company. In the home market, the company will stand to the end!

In business practice, there are often cases when companies leave secondary markets, closing the business completely or leaving a small representative office to monitor the market. So, at present, OPEL, CHEVROLET, HONDA, curtailed or significantly reduced their business in Russia.

The second important factor in the location of the headquarters is the understanding of the mentality of secondary markets and the ability to adapt to the rapidly changing realities of these markets. It is obvious that the domestic company will adjust to the changes in the "native" market faster.

Conclusion: On the basis of "resident", it is preferable to choose a domestic MLM company.

Price policy

Distributor price- the price at which the networker buys goods in his company. There is also a catalog price - at which it is recommended to sell the product. This business scheme has three serious flaws:

1. The goods inevitably pass through the hands of the networker, i.e. checkered (or other) handbags and “trading agents are not allowed to enter” do not disappear anywhere;
2. The goods have to be sold at a discount, since it is not customary for us to cash in on our own. The size of the discount depends on the professionalism of the entrepreneur. Beginners have a higher discount and naturally earn less;
3. As the product passes through your hands, it is inevitable to go through sales, which many people try to avoid.

Single price policy- is devoid of these shortcomings and allows you to focus on additional earnings and building your own business. This policy is used by one company from the list − NL International.

Conclusion: quick income in NL International is easier to implement, especially for beginners.

Price and contract activation in MLM

The price and quality of MLM products are higher than those of competitors in the traditional (linear) distribution system (read). The inflated price is compensated for by a system of discounts and the opportunity to develop a network business.

MLM contract activation is a confirmation of the seriousness of intentions in business and the increase in competence in the range of the network company. You can read more about activation!

For an MLM distributor, the goods are cheaper by 10 - 45%. The most generous offers are from Mary Kay, LR, Faberlic. The most stingy are Siberian Health, AVON, Oriflame.

Business entry (activation) is less expensive for LR, Amway. Tiens and Herbalife have very high entry barriers.

Conclusion: the most interesting conditions to enter the business offer LR and Mary Kay.

Mentor Bonus

What is a mentor bonus- this is a fee for attracting new entrepreneurs to the MLM structure. This type of promotion is very relevant at the start of your network activity, allowing you to earn immediately and practically from scratch. The mentor bonus is only paid to active managers. In the researched list for NL International and Mary Kay, the mentor bonus is clearly articulated. At Faberlic, it is present as a difference between the prices of a sponsor and a beginner, at LR and Siberian Health - these are gifts, dinners and travel (which are very vaguely visible at the start).

Conclusion: selection in descending order - NL International, Mary Kay, Faberlic, LR, Siberian Health.

Group Volume Revenue

This is the biggest form of income in MLM, the whole “salt” of network marketing. Since the topic of this article is to help beginners choose MLM, I'm only looking at group volume in starting qualifiers. It will be difficult for you to make money at the start in LR, Herbalife and Tiens. You realize a profitable start with NL International, Faberlic and Mary Kay.

Conclusion: best offers give (in descending order) NL International, Faberlic, Mary Kay.

Business online

As far as the MLM company is liberal regarding the independent promotion of its managers on the Internet, the implementation of the concept will be so successful "Home work" and "make money online".

The methodology for calculating this parameter is as follows: the ratio of private pages of managers (websites, pages in social networks, pictures, advertisements in Yandex, etc.) to the total number of responses to the company name in the search, in percent. The higher the value, the more liberal the MLM company is about the Internet.

The worst performance of the American companies Amway, Herbalife, Avon. The best indicators are for Tiensha, NL International, Faberlic. Instagram profiles are a clear illustration of the current restrictions - where there are restrictions, you will see a palette of ad units instead of content.

Conclusion: Your online business potential will be significantly limited in US companies and capable of organic growth in Russian ones.

MLM reviews (reputation)

My research on MLM reviews is based on the analysis of materials from Wikipedia and Otzovik.com. From Wikipedia, links are taken to information about those companies for which there are materials. Otzovik provides live information about the interaction of MLM companies with people.

Almost all companies have positive reviews about the quality of products. Negative information concerns three aspects: inflated promises/expectations; easy money, easy money and persistence, turning into obsession when recruiting candidates.

According to Reviewer, the numerator is the total number of requests, the denominator is the percentage of positive reviews. The leader is Faberlic (it is worth noting that this company has a lot of laudatory reviews from the Prokopevsky district Krasnoyarsk Territory— i.e. I do not rule out cheating). The rest of the companies are in a dense group, with the exception of Tiensha - an extremely negative attitude of respondents associated with misleading and extortion in recruiting and other nuances.

Conclusion: I would not cooperate with Tiens, Herbalife.

Search query popularity in Yandex

For search queries, Avon leads by a wide margin. The popularity of the company is based on the democratic nature of their price segment and a large base of potential consumers with low incomes.

Conclusion: Avon is a business for women by a three-fold margin.

Infrastructure

An office is like the flag of a military unit. If he is, there is a team and there is a regularity of business, if he is not there, this is partisanism. It is easier and less expensive to meet and hold team events in the office (than, for example, in a cafe or in a park on a bench in winter).

As a rule, logistics is tied to the office - points of issue of orders, shops. The shorter the path from the product to the buyer, the less errors and misunderstandings occur (wrong product, quality and quantity complaints). Factor of impulsive purchases, with long delivery, desired in given time, can be a cause of disappointment and departure of newcomers.

The presence of an office is the solidity of the business and a guarantee that the company is aimed at long-term success and cooperation.

MLM Companies with their own network of offices (more than 11): NL International, Faberlic, Oriflame, Siberian Health, Amway.

Companies with few offices (less than 11): LR, Tiens, Mary Kay, Avon, Herbalife.

Conclusion: Realize your business idea for a small town easier with NL International (270 offices) and Faberlic (more than 40).

Rating of MLM companies in Russia

After analyzing and digitizing the initial parameters, we got a rating of the attractiveness of cooperation with MLM companies. When I made my choice in MLM, I did not find similar material I hope it will be useful to you.

Rating of MLM companies in Russia

Conclusion: Every company has its own millionaires. The question is their number. What is important is your desire and decision to succeed in this difficult task. The rating only tells you where you can get the desired result faster. The choice is yours!

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