Fresh bar (also called a juice bar or smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

Summer great amount Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high permeability potential buyers. The target audience includes everyone - from children to the elderly.

The most profitable places are:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often in mall right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

In the shopping center, airport and other indoors You can also sell drinks in winter, the outdoor season is the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different parts of the city. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with the help of creative design of the trading place.

Option one - a hut with a thatched roof. Stylish and unusual. Do wooden structure with a counter, order a canopy of straw - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

An outlet in a shopping center can be decorated with artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a service provider. This is how you protect yourself from long downtime and additional repair costs in case of equipment failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not an easy task, because profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is the design of a point of sale. come up with original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

To learn about the smoothie bar as much as possible more people, you can distribute flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

Documentation

If you are self-employed, it is better to register as a sole trader. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the shopping center will not require permits from the fire department and the Sanitary and Epidemiological Station. When opening a fresh bar in separate room need more effort and expense. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juices as a business is so tempting, consider grapefruit juice (one of the most sought after) as an example.

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now let's imagine detailed business fresh bar plan with calculations.

Cost items to start:

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly spending on raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, be sure to draw up a business plan with detailed analysis competitive environment, industry development prospects, with data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of business include quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, dishonesty of suppliers.

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How to open a fresh bar

What is a fresh bar?

Fresh bar - point of sale of freshly squeezed juices. Fresh bar can be safely called both seasonal and year-round business - it depends on its type. It is relevant due to low competition and relatively low costs for organization.

If the place is chosen correctly, there is always a demand for this type of product. The big plus is that you can gradually introduce additional positions and expand the range to increase profits.

What are the fresh bars

By and large, there are only two types of fresh bars: stationary and mobile. In any case, this is a small point of sale for drinks, so they will not have much difference. When you can still buy, for example, cakes, chocolate and coffee in a fresh bar, this is already a slightly different type of business.

Where is it better to place a stationary fresh bar:

● in the cinema;

● in a beauty salon;

● on an island in a shopping center or business center (shopping center or business center);

● at the station;

● in the water park;

● in the fitness club.

Mobile fresh bars (usually small mobile kiosks) place:

● in parks;

● on the beaches;

● on the embankments;

● in places of street trade.

The mobile kiosk is ideal for summer trading, as long as it has electricity for juicers and a refrigerator. This species is definitely seasonal. is a stationary point of sale that works all year round and does not depend on the season.

Like most popular business models, fresh-bar can be run both as a franchise and under your own. It is the second option that we will discuss in this article. You can read about the advantages of opening a franchise in our separate article "".

Business plan for a fresh bar

Even to launch such a seemingly simple business, you need a development plan and strategy. Especially if you are going to open a bar with the money of investors or with the attraction of credit capital.

It is quite possible to draw up a business plan for a fresh bar on your own. Further in this article, we will try to show you the average cost and payback calculation, and you can adjust it to suit your conditions or involve specialists for more detailed calculations.

The business plan must include:

● data on the level of competition;

● analysis of development prospects;

● data on initial investments and monthly expenses;

● calculation of profitability and payback.

Choosing a place for a fresh bar

Like many other points of sale, fresh bars need to be opened in places with maximum traffic and high traffic of the target audience - we have already indicated most of them above.

For additional income, you can place your point at various exhibitions, gastrofestivals, sports events and other similar sites.

The location should be crowded, and the audience should be wealthy: drinks are not the cheapest, so you should not rely on students. The ideal option is to rent an island with an area of ​​3–6 sq. m in a shopping center or hypermarket, where a stable income will be provided, and the payback will depend only on the quality of service and the amount of initial investment.

The first thing to do is to see what fresh bars are already in your city, or better, in the specific area where you plan to open. Since the product is quite specific, two fresh bars in one shopping center is still tolerable, but two bars at the same entrance are critical.

Even if you just split the audience, there will be not enough traffic, and sooner or later one of you will have to leave. If you're willing to fight for quality and service, you can give it a try, but if this is your first business, it's best not to risk it. Unless you will have a radically different assortment, which is also very doubtful. Everyone is trying to make money on the most marginal fresh juices, such as orange, grapefruit and apple.

Permits and documents

If you open a point on your own, it is best to issue an IP for Russia or FLP for Ukraine, the option with an LLC is needed only if you have investors or partners.

What else is convenient about opening in a shopping center? You do not need to obtain permits from the fire department and, most likely, the SES. Opening a fresh bar in a separate room is much more difficult, as there will be additional costs for repairs and designer services.

● Be registered with the tax service.

● Register a business, select the type of activity (OKVED). Standard option- production of fruit and vegetable juices and beverages.

● Obtain a TIN and choose a taxation system.

● Obtain permission from the state police.

● Register with social, medical and pension funds.

● Obtain permission from the SES to trade products.

● Register the cash register.

● Draw up a lease agreement for the premises.

For Russian entrepreneurs, you still need to conclude an agreement with OFD and check compatibility cash register equipment and software according to . For example, our Poster POS system meets all the necessary requirements.

The entire registration process takes at least a week. Of course, this is provided that you did not have any errors in the paperwork.

How to make money on juices?

To make it clear why the sale of freshly squeezed juices is so tempting, we will take grapefruit juice as an example, as one of the most popular.

How many grapefruits does it take to get a liter of juice?

1 liter of juice \u003d 1.5–2 kg of grapefruits. Of course, grapefruits are different and it is better to choose varieties with a thin peel, as they are much juicier and the juice yield will be greater, plus the yield also depends on the juicer. 1 liter of juice = 5 servings of fresh.

* Average retail price, 2018.

Looks interesting. You just need to put an end to a good location - and you can count on a stable income.

Unfortunately, not everything is so simple. It is also worth considering the costs of rent, salaries to sellers, the purchase of utensils and depreciation of equipment. And do not forget about the initial investment for launching a fresh bar. We will talk about all this in more detail below.

Range

The menu of a fresh bar depends on its type. Of course, the basis is fresh juices, mixes and smoothies. To expand the range, you can add more milkshakes, tea, coffee - use them as ideas for developing and expanding your business.

But the introduction of any of these positions will entail significant investments in equipment and staff training, costs for storage and purchase of products. Business will no longer be as simple as it seemed at first.

Therefore, it is better to start with a basic assortment, recoup the investment and gradually expand in one direction, see what your customers are missing, be interested in what else they would like to try. For example, would they buy pastries, coffee or ice cream from you, etc.

Vegetable snacks and fruit desserts are a good option for a point in a BC (business center). And for a mobile point on the street, you should think about pastries and ice cream as more popular goods.

The menu needs to be thought out before developing a business plan. The list of equipment and the selection of personnel will depend on this.

For example, root crops need to be cleaned and washed very carefully, which is difficult to do on several square meters in a shopping center. Alternatively, you can order already peeled vegetables from other suppliers. Selling coffee will entail buying a coffee machine and hiring a barista, baking will entail purchasing products from local bakeries, new display cases, etc.

List of freshly squeezed juices for a fresh bar

A classic fresh bar can offer its customers up to 20 different fresh juices.

Besides, don't forget mixes based on two juices or more.

Fresh bar equipment

Perhaps the main costs are for the basic equipment. On the initial stage this item of expenditure will be in the first place.

To open a fresh bar, you will need the following equipment:

Universal juicer

Citrus Juicer

Fruit and vegetable peeler

Refrigerators for various purposes

Cash register (as an option, a tablet with an accounting system)

bar counter

1. Whipping and mixing machine for smoothies and juices

   ice maker

   Inventory cabinet

Fresh bar staff

Everything is pretty standard here: you need at least two people, the schedule is “two by two”. Usually, the opening hours of the fresh bar coincide with the opening hours of the shopping center or site where your outlet is located.

Nevertheless, the search for personnel is the same responsible matter as the choice of equipment. Sales success will depend on your employees. In what good location no matter what your point was, if the fresh is done slowly and silently, no one will stand in line.

You need a sociable and positive person, because fresh juices are a product for lovers of healthy food and a proper lifestyle, besides, they are often bought for children, and they need a special approach.

When recruiting staff, it is not worth putting forward any special requirements for professional skills. Working with the equipment is not so difficult that you cannot train a new employee personally - this is a huge plus. It is important that the employee is quickly trained and able to go to the shift alone in the shortest possible time.

The salary is usually formed from a small rate and a percentage of sales (up to 10%). You can read about how to better motivate staff, prevent theft and why employees should not be fined, in separate articles "" and "", where we covered these issues in more detail.

Marketing strategy for fresh bars

Due to the fact that in most of these outlets purchases are more spontaneous than planned and regular, some kind of complex promotion scheme is difficult to implement here. Here is the minimum you need to do:

● Come up with an original speaking name.

● Design a bright and noticeable sign.

● Come up with a logo that will look good both on disposable tableware and a rack, and on a salesperson's apron.

● Offer mixes of fresh juices and diversify the menu as much as possible, standing out from the competition.

● Run a promotion during the opening.

Marketing ideas to increase the profit of a fresh bar

● Sell takeaway drinks in branded bags.

● Add a children's menu and separate utensils for children.

● Add bar stools and tables.

● Expand the menu: coffee, tea, ice cream, pastries, etc.

In this example, we consider an island with an area of ​​​​4-5 square meters. m in the shopping center of the city with a population of up to 1 million people. selling only fruit and vegetable juices. Much depends on the cost of rent and the quality of the equipment that you choose at the start.

Fresh bar profitability and payback

For a fresh bar, a markup of 300% is the norm. Income from the sale of drinks must be at least twice the cost of raw materials (products) so that you can make tangible profits and reach payback.

For one point of sale of fresh juices, the daily norm is 20 liters. Of course, this is a fairly average figure, which depends on the day of the week and traffic near the point.

The cost of a liter of fresh, as we found out at the beginning, is 75 UAH or 135 rubles, its price increases to 350 UAH or 750 rubles when sold.

It turns out that the average daily revenue is 20 × 350 = UAH 7,000 (15,000 rubles). We subtract the cost of 1500 UAH (2700 rubles) and get a daily income - 5500 UAH or 12,300 rubles.

Accordingly, the average monthly income of a fresh bar will be UAH 165,000 or RUB 369,000. Taking into account staff salaries, rent and purchases of disposable tableware - 136,000 UAH and 300,000 rubles, which is also quite good.

With such an ideal option, a fresh bar will pay off in less than six months, which is more like a seasonal business. In practice, the payback period is delayed up to a year.

It will take from several months to six months to reach the daily sale of 20 liters of juice, or at least the average for a week. For example, a point in a shopping center from Friday to Sunday can sell 30 liters per day, and on the rest weekdays do not sell even 10 liters.

That is why many entrepreneurs add additional items to the menu: tea, coffee, ice cream, fruit desserts, etc., to freshen up the bar and secure a more stable daily income.

Eventually

To open your own fresh bar, you only need a few square meters of space. Since the products are perishable, you need to prepare drinks after ordering right in front of the visitor. A minimum of personnel and equipment will be required, a lot depends on the quality of raw materials and traffic in the location with the point of sale. The business is non-seasonal and generates income all year round. This is a good option as a first business in the restaurant industry.

We all know from childhood that vegetables and fruits contain many vitamins, minerals, useful microelements. Scientists around the world advise daily consumption of fresh, natural, vegetables and fruits, because they normalize well-being and improve overall health. the physical state. But it is not always possible to eat a kilogram of apples, or several kilograms of oranges, in order to get the necessary daily intake of magnesium, calcium, iron, and a number of vitamins. What to do? Fresh juices can be an alternative. Half a liter of carrot-apple fresh juice is daily rate everything you need that you can take from a carrot and an apple.

The question arises, if fresh juices are so useful, then why are all the store shelves filled with juices, the quality of which is not credible? The answer is simple - freshly squeezed juice retains all the useful properties for a maximum of 4 hours. It is not profitable to produce it in industrial scale. It is much more profitable to boil fruits, add preservatives, pack everything in beautiful packaging and put on store shelves. There is practically no benefit from such juice, but it can be stored for more than one month.

But what about those who still want to start a business selling freshly squeezed juices? Where can you start, and is it realistic? In this article, we will talk with you about how to open a fresh bar, what you need for this, what main points you need to pay attention to. We will also try to make small business fresh bar plan, talking about the costs, necessary expenses, potential profits of your small fresh bar.

Opening a fresh bar: first steps in business

As we already understood, the production of fresh juices cannot be put on the conveyor. This is a very specific product that is in demand in its original form, without any treatments, preservatives, and other manipulations. Therefore, this business can be implemented only in the format of small points located in crowded places. A similar point can be placed in a shopping center, supermarket, on some busy streets and squares.

You can also consider developing this business through self-service machines. In the US and Europe, not soda machines are gaining more and more popularity, but those that can offer you to make freshly squeezed orange juice in a few seconds. You just need to understand that the vending business (development of a network of fresh vending machines) is a very expensive “pleasure”. To make a profit, you need to enter the market with at least 10 cars. And consider also the fact that fresh is not coffee, and our people are not used to drinking it a lot and often.

The first option, a point in a shopping center, is more realistic. Here you will need investments many times less than for the purchase of machines, and the development of your network.

So, where to start opening a fresh bar?

• Market analysis. First you need to understand what offer exists on this moment. You can drive around the largest shopping centers, find out if there are fresh selling points there, see how their activities are organized, get acquainted with the prices. If you don’t find fresh bars in supermarkets, then this is a big plus. The niche is free, and you can start to fill it little by little.

• Choice of location. Like no other business, the success of a fresh bar depends on the right point. Therefore, it is necessary to analyze the flow of people in a particular supermarket. Even in the same shopping center, but in different places, a fresh bar can bring significantly different profits. The choice of location is very milestone opening your fresh bar. Pay attention to it, while doing a detailed study, and not just rent the place that is offered.

• Decide on the size of your fresh bar. As a rule, a fresh bar takes 2-4 square seats. But if the point is “fat”, then even for these few squares you will have to pay a good amount of money. Therefore, immediately decide on the format of the fresh bar, its size. You can estimate how much space you need for equipment, for work, for washing, for the seller. Make a rough drawing working area to get an idea of ​​how much space you need.

• Equipment selection. Now it's time to decide what kind of juice you want to make. Based on this, it will be necessary to select equipment. We advise you not to limit yourself to any particular type of juice, but to choose a range of the most popular options: orange, apple, carrot, grapefruit. You can also offer less popular: juice from beets, celery, tomatoes and other vegetables. In any case, at the initial stage, you will need 2 juicers - for citrus fruits, and for everything else. Good and professional juicers cost money, and good ones. But you should not save on this, because you are buying a device not for your kitchen, with the intention of making fresh juice a couple of times a day, but for a bar, where the load will be ten times greater. Therefore, buy good equipment so as not to contact the service centers in a month.

Fresh bar essentials

If finances allow you, then you can buy everything and a lot. But not all novice businessmen can afford such a luxury. Therefore, you need to decide what is needed first of all in order to open a fresh bar.

• First you need to obtain permission from the regulatory authorities to engage in such activities. As a rule, you will have to contact the SES, because the sale of fresh is, in fact, the trade in food products, and you need to get permission from the SanEpidemStation.

• We think it is not worth talking about the fact that your activity should be legal and legal. But still, we recall that in order to conduct business, you need to be either individual entrepreneur or register a legal entity

• Let's move from paperwork to necessary equipment. You will need, for the first time, two juicers, cups, bottles, various decorations to make your fresh more beautiful and attractive.

• Means for washing and disinfection, various cleaning agents.

• Fruits and vegetables. You also need to purchase fruits and vegetables at the rate of 2-4 days.

• Fridge. Be sure to have a small refrigerator at the point where some vegetables and fruits will be stored. Let some be on display, but some in the refrigerator.

• Ice generator. Fresh juices with ice will be very popular on hot summer days. Few people will just drink juice, but if you offer to quench your thirst, and even with a cool drink, then it’s worth a lot.

Fresh bar opening costs

Everything here is individual, and curled from your region. But let's roughly calculate what and how much it will cost.

The first thing that will pull the main item of expenditure is the purchase of equipment. Of course, you can find juicers for 10,000 rubles, but will it last a long time, and will it be effective in a fresh bar? Good juicers cost good money. It makes no sense to take the device for less than a thousand dollars. If the budget is not cut, then you should immediately pay attention to good companies manufacturers - ZUMEX, ZUMMO or ORANFRESH. Their equipment costs from 90,000 rubles, but at the same time, the quality of the juice will be at the highest level, and the efficiency will please you. The whole cake is dry, everything to the last drop in a glass.

Obtaining permits and certificates is another expense item. We all understand that our system is saturated with corruption and bureaucracy from head to toe. You can receive for weeks required documents, or you can pay so that your case is considered faster. We don’t know how much this should be included in the costs, but the fact remains that you will have to pay if you want to do everything faster.

Buying small essentials - glasses, bottles, cleaning products, etc. It seems that this is all a trifle, but it can drag on tens of thousands of rubles.

And another significant item of expenditure is the rent of a retail outlet. It's hard to say anything about prices here. Price square meter can vary significantly depending on the city, district, shopping center, and even the place where you want to place your fresh bar.

Many experienced businessmen note that it makes no sense to open one point, because this will not bring the proper profit. If you want to work seriously, then you need to start with at least 5 points, adding more and more over time. The opening of each point, on average, will cost 5-10 thousand dollars. As you can see, not cheap, but the numbers are average and can be several times less.

Potential profit of a fresh bar

The profit of a fresh bar is a question that interests many. Does it make sense to invest 5-10 thousand dollars if the fresh bar will recoup the invested amount for years. We want to say right away that the business is seasonal, and for summer period it is quite possible to recoup all investments to the point. A good fresh bar, with competent marketing, with good placement, is able to bring its owner up to $3,000 per month. If you subtract various expenses, then we can say that the net profit may well be in the region of $ 2,000. And if there are 10 points, then the sum will be 10 times larger.

The business of selling fresh juices is an exciting and promising business.

And at the end of this article, I would like to say that the fresh bar is quite interesting and promising business. This niche is not yet filled in many cities, and if you do a good research, then go into advertising and marketing, promote a healthy lifestyle and proper nutrition(which includes fresh juices), you can make pretty good money at a fresh bar. Remember that this business will require some creativity, a non-standard approach, constant development and improvement. You can’t just open a point in the hope that it will bring a stable income forever. Nothing will happen without constant movement forward.

Alexander Kaptsov

Reading time: 8 minutes

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The usefulness of freshly squeezed juices has long been recognized worldwide. However, many people do not have time to prepare vitamin drinks every day due to lack of time. Well, fresh bars do a good job of this, providing customers with a wide range of nutritious juices to choose from. And visitors love it. That is why aspiring entrepreneurs can consider such an establishment as a profitable business activity.

Opening a fresh bar from scratch: documents required for registration and opening a fresh juice bar

The official activity of the businessman is confirmed by the relevant documentation:

1. Certificate about. For a fresh bar, similar legal form is the best option.
2. Paper, where the selected types of activity are recorded (OKVED). The choice is usually made in favor of the production of fruit and vegetable juices and serving drinks.
3. Certificate confirming the order of the individual identification number of the taxpayer. Experts recommend a simplified taxation system.
4. Permission from the SES to conduct activities - trade in products.
5. Permission from the Fire Service is also in the list of required documents.
6. Agreement for the lease of premises.

Where is the best place to open a fresh bar in a shopping or fitness center?

A few words about the area of ​​the fresh bar. Enough from 4 to 10 "squares" for the full operation of the point. An indispensable condition is the crowdedness of the place, more precisely, high level patency. To ideal options include large shopping malls or fitness centers.

However, do not discount other places.

There are quite a lot of potential clients of fresh bars in such public places as:

• Airports and train stations.
• Large beauty salons and water parks.
• Cinemas and city parks.

It is better for a novice entrepreneur to stay in a shopping center, choosing one of the alleys, or rather, in the very center of the alley. The open space allows passers-by to see the whole fresh production process. This nuance at times increases the number of customers.

Sports clubs cannot boast of such a level of human flow. The assortment of a bar in such an establishment should be wider and more refined, with a wide variety of fruit and vegetable lists, exotic fresh cocktails, juices with herbal tinctures, and so on. This option is good at the stage of business expansion.

How interesting it is to decorate a fresh bar: ideas for decorating a fresh juice bar

Customers visit the fresh bar spontaneously. According to the principle saw, wanted and bought. Purposeful visitation is rare. Therefore, there are only two requirements for design: bright colors and memorability. For example, it is difficult to walk past a bar counter made in the shape of an orange or other fruit. It is bright, effective and understandable to the consumer.

Entrepreneurs working in this segment do not bother with design research at the initial stage.

They are limited to:

1. Pasting the bar counter with photos of fruits.
2. Laying out on the windows of the fruit assortment.
3. Filling transparent vessels with various fruits and placing them on the shelves.
4. By ordering a bright sign such as "Vitamins from the garden", "Vitamin moisture", "Invigorating drinks for the whole family."

Design will be required when opening a chain of bars. Then you certainly cannot do without additional costs for the services of a designer to develop your own style. In this aspect, franchising of such bars is good - a businessman is already provided finished design point of sale.

Which juice is more profitable to sell in a fresh bar: an assortment of a fresh juice bar

It is more profitable to sell juices from popular fruits.

In this aspect, buyers prefer the following fresh juices:

• Grapefruit.
• Orange.
• Apple.

Vegetable juices also have a high rating, selling well:

1. Beets and carrots.
2. Celery and tomato.

Here, perhaps, is the entire list of the main assortment. However, with such a limited drink map, it is difficult to spin the business. Consumers are attracted by the variety of offers. Therefore, the assortment range is supplemented with fruit smoothies (cocktails with berry-fruit puree, milk and other ingredients), mineral water, popsicles, tea or coffee, desserts.

What equipment is required to operate a fresh bar?

When buying equipment, the working areas of the bar and the menu are taken into account. In fact, any bar is divided into two zones: raw materials are washed in one, drinks are prepared in the other.

Fresh bar is equipped with:

• Professional juicers. There should be two of them - for the production of juices from citrus fruits (pomegranates) and for other fruit and vegetable drinks.
• Washer and refrigerator.
• Refrigerated showcase and ice maker.
• Apparatus for cleaning raw materials.
• Blender and mixer.
• Bar counter.
• Cabinets in which inventory will be stored.
• Disposable tableware, bottles.

The sale of ice cream, coffee and other products involves the purchase of additional equipment.

Attention . Required condition when choosing a supplier of equipment - the provision of warranty (free) repairs. The increased load on the devices is often accompanied by their breakdown, and the repair costs turn into considerable sums.

Recruitment for work in a fresh bar?

Personnel, as you know, is assigned the main role. No special skills are required for work. The equipment is simple, it takes a day to master it.

When selecting candidates, special emphasis is placed on individual qualities:

1. Decency . It is better to exclude the fact of theft in advance, otherwise you will have to install a hidden surveillance camera.
2. Neatness . Juices are prepared in the presence of the customer.
3. Sociability . An employee who knows how to find an approach to any buyer is able to significantly increase the profit of the point.

As a rule, such work is optimal for women under 40-45 years old or for young people. The bar has 2-3 people working in shifts, receiving a fixed salary plus a percentage of total sales. Usually its size is not more than 10%.

Fresh juice bar advertising and marketing: how to promote a fresh juice bar?

• Development of a logo and its application on the bar counter (its side parts) and napkins.
• Signage installation. Preferably bright - visible from a distance.
• Distribution of business cards and bouquets with a list of fresh menus and brief information about useful properties everyone.

1. Adherents healthy lifestyle life closely follow the "novelties" in this field, study healthy recipes vitamin cocktails (mainly through the Internet). Therefore, it is appropriate to offer special positions - freshly squeezed juices for active people, for those who want to lose weight, for children or expectant mothers.
2. The juice menu should be supplemented with some seasonal "zest". Let's say the usual Apple juice is unlikely to interest a person, but a drink with the addition of ginger juice and honey will definitely attract attention in winter period- in the "revelry" of colds.
3. Holding various promotions also increases profits. For example, a significant discount for every third cocktail.

The assortment of a fresh bar should be constantly updated in accordance with the season and the needs of customers.

Ready-made business plan for a fresh bar from scratch: calculations of expenses, income and payback periods

Consider a business plan for a bar located on the territory of a shopping center:

• The area of ​​the establishment is 8m².
• Number of employees - 1 person (the functions of the second seller are performed by the owner of the bar).
• Every day, up to 11 kg of fruit and vegetable raw materials are spent on juice production.

The amount of start-up costs plus the amount of expenses for the first year:

Income calculation:

Fresh bars (also called juice bars or smoothie bars) are a new market segment in our country, which is just beginning to develop.

Similar establishments arose relatively recently in the wake of the enthusiasm of buyers for the idea healthy eating and lifestyle. The very idea of ​​selling healthy natural and fresh juices came to us from America.

The bar has every chance to have freshly squeezed juices, smoothies in berries mixed in a blender, fruits with ice, mineral and sparkling water, coffee, tea, snacks and desserts.

But the main focus is on non-alcoholic drinks and juice-based cocktails. The position of the fresh bar is considered to be the sale of healthy food and drinks.

Advantages:

• lump-sum contribution - only 100,000 rubles;
• entry threshold from 500,000 rubles;
• royalties in the first and second months 0%;
• further only 1% per month from the turnover;
• return on investment - from 7 months;
• unique wide-format "healthy" diet;
• direct contracts for the supply of ingredients;
• on the market - 5 years;
• resistant to crisis;
• a small share of imports in sales;
• swift deal without delay;
• small stocks in the warehouse;
• launch in 2-7 weeks from the beginning of the signing of the franchise contract.

Fresh-bar of salon Fresh

Franchise Motto:

“We work with all popular and well-known areas of healthy fast food.”

We will help:

• we will help in assessing the location of the future fresh bar;
• create economic model work;
• we will provide advertising assistance.

Russia and Ukraine is the first step to the beginning successful business with an easy and simple start.

Making a decision to buy a franchise is necessary with the professional recommendations of the section:

About the most breaking news and business trends with a franchise can be read

To run a fresh bar you need:

• coffee machine;
• blender;
• juicer for citrus and pomegranates;
• universal juicer;
• equipment for peeling vegetables and fruits;
• ice maker;
• freezer;
• stainless steel kitchen furniture;
• cash register;
• trash can, it's not full list but they are required.

Fresh bar "Juicy BAR" is the production of 100% fresh drinks at the time of your order. We recommend opening points of sale where there is a high traffic of buyers.

You must understand that by opening one point, it will not bring much profit for the first time. If you want to have your own network of fresh bars, you should calculate your financial capabilities for several outlets. Getting started with one point is relatively inexpensive.

The main thing in "Juicy BAR" is to have creative thinking and not be afraid to experiment.

Reviews:

Alexander Longvinsky says:“At first, my fresh bar had a simple menu, but now we have gone a little further when compiling the menu. Here you can order not only smoothies and fresh juices, but also extracts medicinal plants. Extracts and elixirs as a small alternative to vitamins. This service is in demand. I have been working with the franchise for 2 years, I have not regretted my investment yet. Our company paid off in six months. When buying a franchise, be guided by the place where the bar will be located.

Natalya Yakimova:“I wanted to change something in my life. It took me a long time to choose what to do, and on the advice I began to choose a franchise that would be interesting to me. I chose a bar franchise because favorable conditions and a small contribution. After signing all the documents, we opened three weeks later. In our city, we were the first to open such a bar. I think in a month our investment will pay off. I am very happy with my project."