Home atelier for tailoring. Sewing business from scratch

Successful business at home, exclusive interview with the owner of the home studio Svetlana Skopova

Clothing designer, fashion designer, cutter, tailor - all these professions, whose names sound in the masculine gender, can be combined with one female concept "modiste". This word may be a bit old-fashioned, but it very accurately reflects the essence of the profession.

This is not an easy craft - to make women beautiful, to anticipate their desires, to give advice on choosing the style of outfits. A spectacularly dressed woman is never left without attention. Let's talk about the secrets of creating beautiful, stylish, exclusive women's clothing with a virtuoso of his profession, the owner of a small home atelier, a modern fashionista Svetlana Skopova.She is very popular among Caucasian fashionistas. Mineralnye Vody who want to have in their wardrobe outfits sewn for them by the hands of the Master.

The main theses of the interview with Svetlana Sokolova, the owner of her own atelier

• Type of activity: atelier at home
• Occupation before start entrepreneurial activity: seamstress, merchandiser
• Starting date of business activity: 2000
• Organizational and legal form of doing business: individual entrepreneur
• The amount of initial investment: 100,000 rubles.
• Source of initial capital: loan funds
• Return on investment: about 6-8 months
• Initial income: 10-12,000 rubles. per month.
• Success formula: "My business is my life"

Svetlana, answer as a professional and practicing milliner: “What does a beautifully dressed woman mean?”

Is it not easy to convince a woman to accept your version of the future outfit?

It happens differently. There are women who immediately and unconditionally agree with my proposal, trust the choice of style, fabric, accessories. And there are ladies who stubbornly defend their point of view. But I don’t want the client to be disappointed as a result, even with her decision. Then I try to demonstrate her choice as clearly as possible, often the reaction is similar to shock. Most often, eloquence and reality win, the lady capitulates, and I sew her outfit according to my vision, based on experience and intuition.

A beautifully dressed woman is always on top

Spectacular blue dress with an open back

Was it difficult for you to choose your craft? How did you start your business?

Perhaps my choice was born and grew with me. As long as I can remember, probably from the age of 5, I constantly sewed something, invented, dressed up my dolls. Then she began to sew for herself, for her mother. But it was an amateur stage, I came to the profession later. Despite my passion for sewing, I considered it only as a pleasant pastime, a hobby. And she dreamed of becoming a lawyer, getting the profession of a lawyer.

But mothers know us better. It was she who at one time took me by the hand and led me to educational institution related to sewing. Now it is not known whether the lawyer corps has lost a great professional in my person. But it is clear that my mother was right.

What kind of education did you receive?

I have a secondary technical education. She graduated from the Voronezh Industrial Pedagogical College in 1997. By profession, I am a sewing production technician, a master of industrial training.

What was the most difficult thing about starting a business? What barriers had to be overcome?

The first barrier is to buy a good sewing machine. 10-12 years ago it was quite problematic. wanted good equipment and nowhere to buy. A big deficit was high-quality sewing accessories, special fabrics. The choice of good matter was also limited. I had to work with what I had and what I had.

Sewing machine - main instrument

But even on a simple sewing machine, from unpretentious fabrics, without special devices managed to sew good clothes. I have always had clients, the lack of orders has never become a barrier in business.

Overlock machine

Do you want to learn how to open a tailoring workshop? We suggest that you familiarize yourself with.

Every business starts with start-up capital. How much did you start with and, if not a secret, where did you manage to find it?

There is no secret. When I decided to seriously engage in business, I took a loan from a bank. It was an amount of 100 thousand rubles. I used it to buy equipment. But if you open such a business today, you will need b about more amount. You can calculate:

• The acquisition of a good, multifunctional - 45-50 thousand rubles.
• Purchase - 15-20 thousand.
• Definitely needed - 18-20 thousand.
• Large mirror - 2-5 thousand.
• Mannequin - at least 1 piece, this is 6-7 thousand.
• Hangers-silhouettes - 2 pcs. 3 thousand rubles each.

Mannequin and hangers-silhouettes

Various little things (threads, scissors, centimeters, pins, crayons, etc.) - 5-10 thousand.

It turns out the amount of about 100-120 thousand rubles. To it you need to add the costs of paperwork for opening a business and financial reserve to pay bills for electricity and other utilities for the first time. Let's add the payment for the rent of the premises, but this is in the event that it is rented. If you work at home, then you can meet the amount of 150 thousand to start working.

If clients appear and there are financial inflows, then this money will quickly return (in about 6-8 months), and you will begin to make profit and satisfaction.

The machine is always at work

Working on an order

How much has your income grown since you started? Did the forecasts and expectations come true?

In the first months independent work my income did not exceed 10-12 thousand per month. It was 10 years ago. I planned to receive 5 times more. After 2-2.5 years, I was already easily earning this amount. But time goes by, desires and needs grow. New frontiers and projected revenues are emerging. Now I set myself the goal of reaching the 100,000 mark. But so far this is not a close prospect. The crisis had a painful effect on my business.

Today, not every woman will allow herself such a luxury as individual tailoring of outfits. Pleasure is not cheap, and the competition is great. Now there are almost as many women's clothing stores as grocery stores. In them, things are cheap and affordable, you don’t need to go to try on. And the exclusive takes time and imagination.

If we talk about forecasts, they came true. And expectations are very ephemeral. Something comes true, is carried out, but comes fresh idea, dream. And you are waiting for new realizations, incarnations. The main thing is to have the desire to make dreams
reality.

Workplace. Everything is at hand.

How is the price of your work formed today?

The price for the work consists of several components. For example:

• order lead time,
• model complexity;
• energy costs (a lot of it is required: this is the work of sewing machines, a steam generator, sewing requires good lighting);
• rent and taxes.

Each region of the country has its own price list for sewing services. I use average statistics for the CMS region. They can be viewed on the Internet. There are a lot of points, all types of work performed on tailoring the model are taken into account.

If you name a specific price for tailoring products, then I can name the following amounts:

• tailoring a skirt will cost the customer in the amount of 1.5 to 2 thousand rubles;
• dresses - from 3 to 5 thousand;
• trousers - from 2 thousand;
• evening dress - from 7 thousand rubles, this category is the highest paid, the cost of tailoring a product can reach large double-digit numbers (for example, tailoring a wedding dress that is not the most complicated will result in 20 thousand rubles).

Evening Dress

What form of business and taxation have you chosen?

I . Taxation system - . All their financial questions I decide myself.

The best way to maintain tax records for small companies, is . With the help of this service, any entrepreneur can independently and at the same time without any problems keep accounting records for his company.

Do you consider it a plus that you are a sole trader? Has this moment affected the payback period of investments in the business?
Of course it did. Since I work alone, I do not need to pay salaries to employees, make contributions to the Pension Fund and the Social Insurance Fund. I pay only as an individual entrepreneur and tax in the IFTS.

Plus, I see that I myself am responsible for my work. As the saying goes, if you want a job done well, do it yourself. The whole process of creating an outfit: from the selection and purchase of accessories, and, if necessary, fabric, to finished product I prefer to lead myself. Only in this way can I fully vouch for the quality of the product.

Completed order on a mannequin

Do you have to deal with regulatory authorities? With firefighters, SES?

Since I work at home, the inspection bodies do not bother me. I myself have a vested interest in keeping my home clean and safe. Well, if suddenly they want to visit me - please. We will solve all questions!

Of course, it is more difficult to please a woman than the inspectors! Have you ever tried to change your occupation, to do something less troublesome? After all, your work is not easy, and sometimes very ungrateful.

Yes, there was such a fact in my working biography. I wanted to work "like everyone else" - in the morning to work, in the evening from work, 2 days off and annual leave. For a year she worked as a merchandiser in a huge supermarket. But still, it's not for me. Again I returned to sleepless nights over the implementation of urgent orders, communication with customers, search the right materials, the choice of styles, joys, disappointments, the throes of creativity and happiness from success.

Of course, this is not easy and requires a certain type of character. I am an unshakable optimist, and there is also such a word: vocation. Someone is called upon to defend the Motherland, someone to teach, someone to heal. And I'm sewing!

One very famous couturier calls himself a tailor. He is proud of this and emphasizes that not a single idea of ​​the most brilliant fashion designer, not a single superbly tailored model will come true if it is sewn incorrectly. It is the tailor who ultimately creates those products that we admire when we see them in a picture or on a catwalk. The tailor sews suits and dresses in which women look amazing. I also call myself a “tailor” and am also proud of this title.

What is your business for you? What part of life does he occupy?

My business is my life. It is so filled with it that, even while doing other things, I constantly think about my work. Fortunately, my family understands and supports me. We are happy to discuss prospects, plans for the future, styles of outfits with our daughter. She especially likes to choose models for herself. She is almost a bride, she is 14 years old.

You have many regular customers. Who are they?

There are many customers. And it's not just individuals. I take orders for the so-called extras. This is tailoring of costumes for groups. Among my customers are the Helios dance group, the Kazachok children's choir, and the theater studio. I sew costumes for city events, for example, for the 2013 meeting, she designed and sewed a snake costume. It turned out to be a real masterpiece. And how many Santa Clauses and Snow Maidens are sheathed - do not count.

But I love custom tailoring. Here you can really create, create outfits that you can then be proud of. It's really great to see how a woman has changed in a dress sewn by your hands. How stylish and harmonious she looks.

Suit for Santa Claus

Snake Costume

Children's choir in costumes from Svetlana

Dance ensemble costumes

Dance Ensemble Helios

In such suits only to win!

What do you mean by "style"? What should a stylish woman look like?

Style is a broad concept. I have a VKontakte group, which is called

Where to begin?

When we talk about the garment industry, two scenarios are possible. In the first case, the entrepreneur buys equipment, hires staff and takes orders from various designers, companies and even other industries that do not have enough capacity to sew everything that is needed. In this case, there is no question of creating your own clothes and brand, you do not need to think about how to sell products.

The second case - and this is just my situation - implies that first the products will be manufactured, the demand for it will be studied and distribution channels will be found, and only then will our own factory be launched.

Both types of production can work in symbiosis, and each path has both pluses and minuses. Starting a production that works with orders will require a large amount of investment and fixed costs. The advantage of the second way is that there are no fixed costs no. But at the same time, you cannot control the production process and the timing of the order from the performers.

If there were factories that were taken on time and to sew products with high quality, I would not open my own production.

An unsuccessful choice of the target audience and a lack of understanding of its priorities can put an end to your entire business. Many of the jacket manufacturers closed down simply because they focused on fashion and made for young people. It was a road to nowhere, because the youth would rather go to the market and buy a fake one there, but well famous brand, and not quality clothes under a little-known brand.

I immediately decided to go the other way and chose an older audience - 30-40 years old. These are people who no longer care about the tag on their clothes. It is important for them that the products are of high quality and convenient. A little later, we reoriented ourselves a bit and now we sew clothes primarily for travel, but we also have urban models of jackets.

Keep in mind that it is not worth sewing a large batch of products right away. To begin with, it is better to make a small number of products and see how they will sell. ​​​​​​​

Having decided on the target audience and products, you need to think over distribution channels. For example, you can sell your products both to wholesalers who will already resell them in their stores, and to retail buyers through your own network of stores or an online store with delivery. We use both methods in our practice. But we still focus on retail customers.

Proceed to launch own production spontaneously not worth it. Perfect option, if you already have some experience in the clothing industry or light industry, entrepreneurial experience. In this case, you will have an idea about the work and certain connections in this environment. It is advisable to spy on how the work of other manufacturers is built. In addition, it is worth immediately attracting professionals to your team who can be entrusted with solving highly specialized issues in which you are not entirely competent. Good technologists, designers and production directors will save you a headache.

Investment size

The amount of investment will depend mainly on what kind of production you want. If you plan to simply take orders from others, work on raw materials to be supplied, you need at least 20-30 machines to have a sufficient production volume. With small volumes, such sewing production will not be profitable.

In addition to the 20 regular sewing machines you will need 10 more different devices: overlockers, button and rivet machines and so on. The prices for such tools can be very different, but it is quite possible to count on an average of 15 thousand rubles for a used car. If you work on raw materials supplied by the customer, fabric, threads, accessories and other necessary things will be provided to you by the customer, so this expense item is no longer needed.

But keep in mind that workers will have to pay salaries from the first day of the opening of production, and there will most likely not be large orders at first.

The most a big problem any production - fixed costs.

Personal experience

I chose a fairly narrow audience - travelers - and began to act through it. I sewed a trial batch of jackets and distributed them to people who actively travel and are known in certain circles. They began to mention our products in their blogs, upload photos. But the real breakthrough came after one of the bloggers came to talk about jackets.

The conversation was not so much about jackets as about business, and the guest asked permission to record the conversation on a dictaphone. After that, he published a recording of the conversation on his blog. I was surprised that the record got so much positive feedback. After this publication, I began to receive offers of cooperation from federal newspapers and TV channels. So the coolest part of my brand PR cost me next to nothing.

One way or another, the entrepreneur is faced with the question of where to get the money to start his production. After all, 2 million rubles are not lying on the road. The very first thought is to get a loan, but in today's conditions, loans are increasingly turning into a stone that drowns a business.

The most reasonable way is gradual financing. Collecting a couple of hundred thousand rubles is quite realistic, and with this amount you can start something. This scheme is best used if you are launching your own brand.

It is very difficult to apply such a scheme to garment production using raw materials to be supplied. Therefore, it is worth trying to attract an investor, for example, by promising him a share in the business. Although investors are very reluctant to invest in production, there are many risks, and the profitability is low.

Step-by-step instruction

So, at first, you need to decide on the type of clothing production, the target audience, calculate the amount of funding and find its source. After that, you can proceed directly to the creation of production. And the first thing you need is to find suppliers of equipment and raw materials.

As you know, it is always easier to buy than to sell. There are a lot of equipment suppliers - from used to the newest and most modern - in Russia. At the same time, most of them are now extremely willing to make contact, because queues of buyers do not line up for them. It is not difficult to find such suppliers via the Internet. The main thing is to decide what kind of equipment you need and what price you are willing to pay for it.

When choosing a fabric supplier, you need to proceed from what kind of product you have. For example, if you sew outfits in the premium segment, it makes sense to spend money on expensive European fabrics. At the same time, there are a lot of suppliers on the market working with Russia and China. Fabrics from these countries can be much cheaper, so if you work for a consumer with an average income, it is better to prefer them. But it is important that the quality of the fabric remains at a decent level, and it is not produced in a handicraft factory.

If you have a large enough volume of production, then you can contact the factories directly. Although intermediaries now also do not “cheat” prices much.​​​​​​​

The main difficulty in the clothing industry is finding good staff. To begin with, you will need a production manager who will strictly monitor discipline. He must be motivated to do his job well. In addition, it is important that he understands the production process itself and can suggest how to correct something.

You will also need a cutter who can not only cut according to ready-made patterns, but can also make changes to them. For a large production, two cutters will be needed.

An important figure is the technologist who will choose optimal modes work, control the quality of products, improve the production process, etc.

If you plan to design clothes yourself, you will need a designer who will make patterns. But in the event that you are just going to work with third-party orders, it is also desirable to have such a specialist on staff. Often the customer does not provide any patterns, but simply brings a sample of the finished product. Therefore, there must be a person in production who, according to appearance jackets will recreate the pattern.

I do not advise taking on production of young employees, because they are not motivated, and as a result, the quality of work suffers. ​​​​​​​

The negligent attitude of the staff to work entails direct material losses: negligent employees can simply spoil good expensive material. As a rule, people of pre-retirement age approach their duties more responsibly. And it's not just experience or financial motivation. Most of these people are just ashamed to do their job poorly.

The advantage of sewing production is that the hours of work can be almost any. The main thing is that for the shift it was sewn required amount products. When I opened production in St. Petersburg, we started working at 10 am. But having moved to Veliky Novgorod, I was faced with the fact that employees want to “guess” the time of the shift so that they can catch their personal plots. Therefore, in winter and autumn, we usually work from 8 to 5, and in summer we start even earlier. The question of how many shifts to introduce at your enterprise depends on its load and on the number of orders.

When deciding where to open production, it is worth deciding not only on the area and infrastructure, but also on the city. Best to open up small towns. As a rule, renting premises in them is much cheaper, and besides, there are more chances to establish contacts with local management, which can be very useful.

As for the location of the premises, you do not need good pedestrian traffic or a central area at all. Moreover, renting a room in the city center is quite expensive, so it is better to choose a location on the outskirts. But remember that employees should be convenient to get to work. The area of ​​the room will depend mainly on how many jobs you have. There are no special repair requirements.

Detailed requirements for sewing production are prescribed in SanPiN 5182-90, released back in 1990. But many of the requirements in it are actually outdated. For example, the document states the requirement not to exceed the noise level of 80 dBA, but in fact no separate measures to reduce the noise level are needed, since modern sewing machines work quite quietly.

The main requirement is good lighting.​​​​​​​

There must be sources in the sewing workshop natural light as well as fluorescent lamps. In addition, each workplace should be equipped with local lighting.

To start work, no permits from SES and firefighters are required. All Required documents and contracts must be provided to you by the landlord. It is also desirable to certify production in accordance with ISO 9001.

remember, that existing laws in the first three years, business inspections are prohibited if you have not received complaints. That is, you will have a margin of time in order to calmly and without haste collect all the documents, bring the premises in line with the standards, get certified and work.

The documents

In the case of clothing production, it is preferable to register an LLC rather than an individual entrepreneur. Simply because, in the eyes of the customer, LLC looks much more reliable.

It is best to choose a simplified taxation regime. In the event that you work on tolling raw materials, choose the formula “income minus expenses”. Accounting will be more strict, but you will be able to save money, since the main expense item will be staff salaries.

People almost regularly buy new clothes, why? It's simple, because old clothes wear out and tear. For the female half of the population, everything is a little more complicated: clothes can go out of fashion or not match the mood of the hostess. With children, the situation is also not simple: the baby is growing rapidly, so you always need to update his children's wardrobe. With all this tailoring business plan should be quality-oriented, and clothing should be made of natural fabrics, without poisonous dyes and high strength.

Tailoring company can easily solve the off-season problem of updating the wardrobe. If a person has no problems with design ideas and the makings of a manager, he may well, having drawn up a business plan for a clothing company, open it.

It should be noted that with the end of the crisis, good inclinations appeared for the revival of this business and sales growth. But when the market structure changes, the middle segment will disappear and luxury and mass market will appear. For reasons of serious competition, the clothes of the mass segment will become better. Even now the clothes Russian production better than Chinese or Turkish counterparts. If you are confident in the quality of the clothes you will be producing, then you should start writing a business plan for a clothing company.

Start small. Even a small sewing production will require quite serious investments, which will have to be described in detail. in the business plan of a clothing company. The room should be bright and spacious. As an advantage, it can be noted that the garment production can be located in a remote area with a low rental price, but with good transport links.

One of the main investments envisaged business plan for a clothing company, will purchase sewing equipment. In the post-crisis period, good used equipment could be bought for $4,000. This purchase will be more profitable than buying new equipment for $10,000. But in this situation, it should be noted that the equipment may become morally obsolete and become unable to perform new and popular types of work.

It should be decided and noted in the business plan whether you will produce under your own brand. For brand registration, you will have to pay from 300 to 1500 dollars. Summing up all the costs of the business plan, we can conclude that the minimum amount that you need to have is $ 15,000.

A large share of the costs, according to the plan, will go to fabric and accessories. To start the work of the sewing workshop, fabrics should be purchased for 4000-5000 dollars. By piece system payment for the issuance of a salary to a dressmaker will take 400 dollars a month. The rent will be $300. Add to this the cost of packaging, labels, care instructions, etc.

Particular attention should be paid to the fact that you can choose and specialize in only one type of clothing or set up a wider production. A narrow specialization will help you save a lot on the reconfiguration of production, but it is worth remembering that this type of work can easily present a glut of the market with this particular product.

When calculating the business plan of a clothing company, it should be taken into account that stores, above all, will establish a trade allowance. Therefore, the final price for clothes should not be higher than the average price for the region.

After your brand becomes recognizable and gains trust in the clothing market, then you can raise the price. Profitability of your tailoring business will grow, and investments will justify themselves in a year. This is what your tailoring business plan should focus on.

One lady was thinking about opening her own tailoring studio fashion clothes. Shared my thoughts with a friend. Less than a month later, when all the acquaintances, at a meeting with knowledge of the matter, asked her: “So how?” Organizing a sewing business is a short-lived business. And if you inform the “right” person about this, who will help spread information at a speed viral infection, then it is likely that customers will not have to wait long. The main thing is that each client becomes a regular ...

Naturally, there are difficulties everywhere, manna from heaven does not fall on sewing workshops. Often, tailoring at home is at the origins of a large atelier or fashion house - a sewing master (more often a craftswoman) grows into the owner of a strong business. But to be able to sew and love sewing yourself is not required condition in order to create a successful enterprise providing tailoring services to order or a large-scale production - a garment factory.

Depending on the format (degree of specialization and production volumes), it is possible to classify the options for organizing a clothing business as follows.

home sewing business

As a rule, initially it is a source of additional income. But if desired, it can be turned into the main one, and quite worthy. This requires:

• systematize work with the involvement of customers, possibly by distributing flyers, creating a business card site;
• the need to modernize your “production base” - your sewing machine must be multifunctional, you will need a good iron with a steam generator, and possibly a special device for steam processing on weight;
• allocate in your apartment separate place for your mini-workshop, where you can not only place sewing equipment and tools, but also a convenient cutting table, a rack with hangers for finished orders, a shelf for fashion magazines and boxes with patterns. Also consider where it will be convenient for you to talk with customers and measure them: you will need large mirror and a screen for changing clothes;
• invest more in a subscription to fashion publications - magazines with patterns and descriptions, try to keep abreast of the vagaries of fashion.

You don't have to specialize in tailoring. You can choose another direction - to make custom-made sets of bed linen or curtains. But when choosing such options, you need to understand that, firstly, you will need to pay more attention to advertising your services, and secondly, it is unlikely that you will be able to compete with large ateliers with a similar specialization. They can afford to use a wider range of modern equipment, the cost of their products is lower due to the division of labor and the purchase of materials at small wholesale and wholesale prices.

But if your products are bright pronounced individuality, "zest", you will definitely find your customers. Today there are quite a lot of people who highly appreciate the charm of exclusivity in the things around them.

If things in the home sewing workshop are going so well that customers have to wait in line, it's time to grow up: take on assistants and change location.

Evaluate your abilities: if you are able not only to create yourself, but also to lead a small team, sit down for calculations. Calculate what your expenses will be, what average monthly revenue you can count on, how much money you need to invest in additional equipment.

You can look for a room close to home so that your regular customers get to you along the usual path. In any case, you need to try to notify them about your "moving".

The room for the sewing workshop should be non-residential fund, correspond fire safety requirements and sanitary standards, have sound insulation, good ventilation and industrial electrification - 380 V. The equipment should be located in accordance with safety requirements and sanitary standards. It is also necessary for workers to provide the necessary level of lighting, air conditioning and air purification - to comply with labor protection requirements.

You can place an office (reception) and a cutting table in a prestigious area, and a workshop in a cheaper place, but choose the most convenient room for production. In this case, you will be able to enjoy all the benefits of a location in an elite location and at the same time significantly save on rent, but transport costs will increase.

Optimal is following diagram mini-studio works:

1. Premises - 60-80 sq. m., consisting of a reception room, a fitting room, a workshop, a mini-warehouse and household premises;
2. Equipment - two or three sewing machines, overlock, equipment for steam processing and ironing, mannequins, hangers;
3. The main staff: three seamstresses, a foreman, a versatile cutter, an administrator.

Perhaps, for a start, you will take only a couple of people for stitching and overlock, and leave the most crucial moments, including the functions of a fashion designer, to yourself. But over time, you will definitely have an assistant - a “production deputy”. This will be a qualified master (and part-time technologist and fashion designer), whom you can trust and production control and general management of the workshop.

Of course, with the expansion of production, the staff also grows, and household multifunctional sewing machines are replaced by industrial ones - stitching, overcasting, hemming, buttonhole and button semi-automatic machines, cutting knives (tape or disk). Usually, industrial equipment has a long service life - you can buy used.

Fashion house, sewing workshop, garment factory

When expanding the production and marketing capabilities of your clothing business, you can go two ways: aim to create exclusive models fashionable clothes and small batches of high-quality items for expensive shops and salons (such an enterprise is usually called a fashion house), or turn your business into a large sewing workshop - a large-scale production of simple consumer clothing and household items, for sale in large quantities.

The difference between a sewing workshop and an atelier and a fashion house lies in the narrow specialization of several automated lines. Its products have an affordable price, profitability is achieved through production volumes. Typically, such an enterprise does not require high-class specialists, as for the creation and tailoring of exclusive clothing models.

A clothing factory can combine the features of a fashion house and a sewing workshop. But this is already a different format and level of business, which implies the creation of a number of interconnected services - marketing, supply, accounting, planning and financial, as well as controlling and servicing production and technological processes and implementation. But the soldier who doesn’t dream of general’s shoulder straps is bad ... And it’s just fine if, when compiling and calculating a business plan for a mini-studio, you don’t forget about strategic planning for the long term.

A few words about formalities

When moving from fulfilling private orders of your friends at home to stable work in your own sewing workshop, you need to “have” a legal status - just register as an individual entrepreneur. When choosing a tax system, consider buying out a patent.

Before you officially place your first order in your atelier, you must notify Rospotrebnadzor of the start of activities. The procedure for providing notifications can be found in the “Rules for submitting notifications on the start of certain types of entrepreneurial activities and accounting for these notifications” approved by the Decree of the Government of the Russian Federation (dated July 16, 2009 N 584).

Important: if you intend to switch from fulfilling individual orders of individuals to manufacturing batches of garments for sale, you will face the issue of mandatory certification of your garments. Detailed information can be found in Technical Regulations Customs Union TR CU 017/2011 "On product safety light industry". The most stringent approach to determining compliance with the established norms for first layer clothing and other products that have direct contact with the skin (bed linen, handkerchiefs, etc.).

And the last thing: even if you are still working at home, place orders according to all the rules - enter all the wishes of customers and the conditions for fulfillment into them. This way you will protect yourself from customer claims with bad memory and changing desires.

Video

We invite you to watch the video on the topic of the article.

How to start a sewing business detailed business plan production, determine the profitability of the opening + 7 sections of the business plan + 4 potential risks.

Opening expenses: from 610,000 rubles.
Payback period: 12-18 months.

Before thinking about how to open a sewing factory, you need to understand that without the necessary knowledge in this area there is nothing to do.

The fact is that many experienced tailors are moving from working at home to opening a private workshop, and competition is increasing significantly every year.

Small ateliers should not be taken into account as competitors, since they do not sew on such a scale, but only on order.

When opening a sewing business, it is worth choosing a specific direction in which to work, something relevant.

If the area of ​​work performed is dispersed, then the quality of the manufactured products may decrease.

In order for the business to be relevant enough, you can work in the following areas:

• sewing children's clothes (children's clothes always cost more than adults, and you have to buy them much more often, as children grow up quickly);
• tailoring products from fur and leather (can be sold much more expensive than cost);
• tailoring of suits for marriage ceremonies;
• tailoring of outerwear (coats, raincoats, jackets);
• sports paraphernalia (tailoring of nominal sports suits, tailoring of team uniforms).

Detailed sewing business plan

First of all, you need to draw up a smart business plan for clothing production in order not to miss important points organization and outline the sequence of actions.

For example, if you order from another city, you will only have to pay for shipping.

But if from another country, then also the import tax.

Required employees

The main means of activity this production are employees.

In order to sew high-quality products, you need experience and knowledge, and even better, a diploma on obtaining this specialty.

In order to save money, you can hire several employees with more experience and appoint them as seniors.

Others may be less experienced but learn as they go.

This should not affect the quality of the product in any way.

To motivate employees to work more productively, and seamstresses of the first category to ensure that they contribute to the training of less experienced ones, in addition to the rate, you can pay a percentage of the profit (if the monthly plan is fulfilled).

Calculation of personnel costs:

How to find clients in the clothing business?

As mentioned above, without advertising, many customers in the clothing business cannot be found.

However, nothing says as good about a company as a job well done.

Therefore, quality must always be monitored.

It is necessary to engage in the search for clients long before work begins.

The sooner the fulfillment of orders begins, the sooner the business will pay off and begin to make a profit.

This is done before hiring people, purchasing equipment and renting premises.

Start with small shipments, and as the demand scales your business and conquer new markets to sell products.

Monitor the quality of the produced goods, provide Better conditions than competitors.

This will help to earn a name in the market, thereby firmly gaining a foothold in the clothing industry.

Sales of products

Another important fact is the sale of products, after all. the greater the supply of goods, the greater the profit.

Nowadays everything more people go shopping online.

Using this, you need to make your own website or sell products using .

If the business is only growing, and there is no boutique yet, then you can open a point in the market.

It is also possible to agree on the supply of goods to stores, thereby expanding the range of outlets for the sale of products.

The store, in turn, will make a profit from the price of the product.

Calculation of advertising costs

General calculation of the cost of opening a clothing business

Profitability of opening a sewing production

The payback period for the sewing business will be at least a year or a year and a half.

Because it takes time for a business to grow.

Time to set up wholesale distribution, speed of production, perhaps even expand its scale.

With all this, the business has a good, even high profitability, which is equal to 60% (of course, subject to the prosperity of the business).

It is also worth considering the scale of production: a small workshop will pay off faster, but a larger enterprise will bring more profit.

A young woman entrepreneur shares her experience of opening and running a clothing business in a video:

Possible Risks When Starting a Sewing Business

In any business, there are a number of factors that can make it unprofitable, and maybe even unprofitable.

• A long payback period can lead to a shortage of funds.
• Lack of customers will lead to work at a loss.
• Lack of skilled workers in the market.
• The cost of materials, when ordering foreign ones, will fluctuate along with the currency.

To sewing business brought a decent income and quickly paid off, all possible risks should be eliminated in advance.

Or at least prepare to minimize negative consequences.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail