Etiquette of business relations: the image of a business woman.

Look like a business lady ways to maintain an image that matches your position will help. YaBkupila presents 9 secrets that every female boss should know.

1. Neatly styled hair

Although slightly disheveled hair is now in fashion, this option is not suitable for corporate style. Your goal is to look like a business woman, then your hairstyles are a sleek ponytail, a perfectly collected hair roll, sometimes light waves.

2. Impeccable makeup

Any woman should be good at applying makeup, especially if you are the boss. For an office style, it would be appropriate if you apply the perfect tone to your face, almost imperceptibly emphasize your eyes, apply a little blush on your cheekbones to freshen your face, and use a soft, almost transparent gloss for your lips.

3. Well-groomed hands.

Hands should always be well-groomed, even if you do not set out to be the boss. Hands give out the age of a woman, and no Botox will help here. Learn how to do a beautiful manicure yourself or visit beauty salons regularly. In no case do not go with peeled varnish, otherwise you will not be able to look like a business woman. Carry a small tube of cream in your purse so that you can moisten your hands in time.

4. Quality suit

Saving money on a suit will not work, as the interlocutor may notice protruding threads, uneven seams or cheap material. On this, his opinion will be formed finally and irrevocably.

5. Pumps

Only heels, no boots! Classics of the genre and elegance itself are pumps. Without decor, solid color. Preferably black or beige, sometimes gray or dark blue. The office dress code does not include open shoes, so pumps are the perfect complement to the strict boss girl look.

A quality bag costs money, it is a real investment in your image and a guarantee that you will look like a business woman. It does not crack, does not shed, looks presentable and will always have a clear shade. Brand bags will last a long time, and you can keep things in them that you may need during the working day.

7. Premium accessories

Leave jewelry from cheap stores for the weekend, for office everyday life, minimalist luxury jewelry is more suitable. Opinion of a person consists of details, accessories bright to that example. If you are asked what you would like to receive for your birthday, ask for branded expensive watches.

A good expensive coat is a must have for a girl who wants to look like a business woman. There are many advantages. High-quality outerwear with a classic cut will suit any business attire, perfectly warms, looks feminine, solid and will last a long time. So saving on such a thing is not profitable.

9. Confidence, posture and even voice

In order to look like a business woman, it is important not only to dress well, but also to be able to present yourself. A weak handshake, uncertainty in gait, a quiet, breaking voice - it will say that it is difficult for you to take high positions in your work. For complete self-confidence, read books or go to trainings on this topic.

Fashionable business images in 2019 will give the joy of freedom in choosing combinations of things and color blocks, prints and inlays, accessories, shoes and jewelry.

A modern business image in clothes for work is formed on the basis of simple and concise things. Even the simplest traditional jeans can be taken as a basis. of blue color or straight leg trousers. You can add a white blouse or a thin striped shirt to them. The whole ensemble completes stylish shoes. It should be on a medium-sized heel (4-6 cm). You can add such an accessory as a neck silk scarf or tie.

Fashionable business images in 2019 are built on classical principle color combinations. In most cases, this is a light top and a dark bottom.

You can create a stylish office image of a business lady with the help of a specially tailored suit. It may include a straight-cut skirt, dress pants, a vest, and a jacket. These elements of the wardrobe, combined with different blouses, shirts and turtlenecks, will allow you to create a stylish and new look every day.

Look at the business bows for women in the photo, which presents stylish looks for girls, style trends and new items proposed by famous fashion designers:

Business looks with skirts and trousers - basic

There are so-called basic business looks with skirts and trousers. But it is important to know exactly which styles of this women's clothing should be chosen, how to wear it correctly and what to combine with. Therefore, we propose to start with analyzing the most relevant business images with trousers and skirts, and then move on to more complex color and stylistic combinations.

A pencil skirt is considered a classic work skirt. It can be straight or slightly flared at the hip. Interesting models that are complemented by peplum and flounces. Godet and the sun have been in office fashion for the last 2 years. In the coming season, it is possible to use pleating and wide flares. All of these options will be valid.

It is necessary to combine skirts with shirts, turtlenecks and blouses, suitable for color solution. And there are only two options:

• monochrome bow, very fashionable in 2019, involves choosing a shirt 2 tones lighter than a jacket or skirt;
• contrast bow - the shirt should be a pastel shade, and the bottom should be a classic dark color.

Pants can also be classic, skinny, banana or traditional jeans. Of course, when choosing a model, its color and length, the rules established in the organization regarding the corporate dress code are of great importance. But we will rely on relative freedom in these matters.

So, in 2019, stylish office outfits based on trousers will be obtained if several conditions are met at once. Rule one: the narrower the cut of the model, the darker the color should be. Conversely, the wider the legs, the lighter the shade. Wide cotton or linen palazzo trousers in white or nude are considered real chic. They are complemented by a wide black belt and a skin-colored wraparound blouse. It turns out a stylish and original business image for the office.

Traditional shoes in addition to business looks with a skirt and trousers are pumps, elegant lacquered wide-top ankle boots or sneakers. Yes, don't be surprised. This is the trend of 2019. Snow-white low-soled sneakers will become the usual business shoes for girls and women. For men, this is still a taboo.

Fashionable office images for girls for 2019 (with photo)

A properly selected office image for a girl is her kind of “ calling card”, because, as you know, they are always greeted by clothes. The more details and nuances will be taken into account when choosing a set of clothes to form a wardrobe capsule for work, the higher the chances of successful career advancement.

Fashionable office images will be a mixture of sports and business style, classics and relative freedom of democracy. The right combination of a pleated skirt with a tailored tweed jacket will allow you to pack the perfect bow for the office. In addition to it, we can recommend taking a deliberately voluminous trunk, which plays the role of a handbag. From shoes, for autumn-winter, you can recommend varnished boots or stocking boots with high tops, tightly clasping a graceful female leg.

Look at the successful office images in the photo, which shows how diverse this capricious fashion lady can be:

The refinement of details and cut lines allow you to combine different directions of style. Original prints and color block layouts create interesting accents at the waist, hip line or leg length. Large accessories that catch the eye and attract attention can only be used in combination with a democratic bow. For business fashion in 2019, there will be a characteristic restraint and asceticism in this matter. Light chains, miniature pendants, men's style cufflinks, brooches and badges on jacket lapels will be more appropriate here.

A beautiful image of a business girl will help to create, first of all, interesting colors and their combinations. The so-called 5 color blocks are in fashion. There can be a real riot of colors and their shades. For example, brown trousers can be safely complemented with a function-colored blouse and a wine-colored jacket. Remember the most important rule of this brightness ball. There should be clear colors without shades and graduation of the spectrum. Pure brown, pure purple, pure green. All colors should be bright and consistent in the same tone.

When compiling business bows for girls, it is worth considering the novelties and examples of such sets of clothes presented by fashion designers. For spring and summer, there are certain recommendations presented in the cruise collections of world design houses.

Look dignified and at the same time impressive allow interesting options arrangements of contrasting colors. For example, white and black this season is not traditionally divided along a horizontal line into the top and them. Other combinations are welcome: black and white plaid, Coco Chanel houndstooth pattern, stripes, polka dots, floral print, etc.

When creating an office bow for spring 2019, it is worth considering the dress code adopted by the organization, which dictates the conditions for color scheme, the length of the skirt and the correct selection of accessories. But there are no rules to which there are no exceptions. That's why everything fashion trends and trends can be easily embodied in a business image for the office. There would be desire and knowledge.

Femininity, organization, composure, elegance - all these features of this year's business fashion are designed to create a certain working mood. But at the same time, style novelties do not let you forget that a woman is a representative of the weaker sex and she needs a comfortable dose of softness and style in any situation.

You can achieve the desired style due to one interesting design technique - monochrome. It is monochrome office bows that will be in demand throughout 2019. Let's figure out what it is and how to properly form it.

First of all, monochrome does not mean that all elements of the bow should be of the same tone. One color - yes, but different tones and halftones create a playful mood and emphasize the grace and beauty of the female figure due to the soft gradient. Monochrome bows can be white, gray, beige, powdery, brown, turquoise, etc.

Spring office bows will be distinguished by geometric prints. Various geometric abstractions, consisting of circles and cylinders, ovals and parallelepipeds, will create a stylish visual perception of the bow. The central thing of the spring wardrobe capsule for the office is a business-style dress or sundress. The main color is powdery pink and pastel gray. The leading print is a triangle.

Office bows for the summer of 2019 will also be built around the dress. But here the cut option will be interesting. This is a long-known, forgotten and again returned style of a jacket dress. For summer, it can be sleeveless or short. For early spring, it is better to choose cashmere, woolen or tweed models with long sleeves.

A classic shirt dress will compete with a long jacket in spring and summer. Its distinctive features of the cut: a turn-down stand-up collar, a fastener on the placket in front with small buttons. The most sophisticated print of the upcoming season of office fashion is a thin stripe or even a rib. The most popular colors for spring-summer are blue, peach, nude, beige and crystal white. The most sought-after accessory for a shirt dress is a thin patent leather strap with an elegant buckle. Long sleeves ending in buttoned cuffs are an option for cashmere and flannel for early spring. For the summer, it is better to choose a safari-style shirt dress: with a short sleeve to the middle of the forearm, patch pockets and a stylish belt.

Look at the examples of stylish images for the office for the spring-summer of 218 in the photo, which illustrates the main novelties and trends:

Stylish office bows for the autumn-winter season (with photo)

In the cold season, bows in a business office style are simply required to meet the requirements of comfort. For this, special materials are selected that can protect against cold, high level humidity and wind gusts. Such outfits create, first of all, comfortable conditions for the implementation of their professional duties. But you should not forget about the sense of style and compliance with fashion trends.

A women's business bow based on a trouser suit comes to the fore at this time of the year. A suit made of natural or blended woolen fabrics is taken as the basis. It should be wrinkle-resistant and keep its shape perfectly throughout the whole labor day. And it must also be uniquely combined with the seven tops, blouses, shirts, turtlenecks and jumpers available in the wardrobe seasonal capsule.

Creating fashionable office bows for every day on its basis, a girl should not have difficulty in determining a shirt or blouse that is suitable in color. The width of the legs should be sufficient so that, if necessary, be able to pry warm tights under them.

The second option for forming an office bow in winter is a dress that can be combined in a unique way with trousers and even jeans. For winter period this is very important and needed. The dress should be a classic straight cut. Length - to the middle of the knee. The absence of a belt, fasteners and collars is another obvious feature of office fashion for autumn-winter 2019. Recommended materials are cotton, linen, cashmere, suiting, etc. Jacquard patterns should be abandoned as they are temporarily leaving the fashion scene.

Look at some office bows in the photo, this will allow you to create your own unique look at the formation of such a wardrobe capsule:

Meanwhile, stylish office bows for autumn 2019 can be designed on the platform of cropped trousers, including culottes. All styles must assume the presence of an arrow. Only well-ironed office trousers with a pointed arrow will be fashionable and stylish. All other options emphasize slovenliness and negligence in the formation of your own style.

The image of a modern business woman assumes the beginning of a strict business suit, which includes trousers, a skirt, a jacket and, of course, a vest. This detail is very important in this year's office fashion.

See what an office bow-2019 can be like in the photo illustrating options and examples of combinations different types elements of women's wardrobe:

The best images for office work

A stylish office business bow is not only a well-chosen suit, the length of a skirt or trousers. It is also a choice of shoes, accessories, such as hair and makeup. And these moments can play a very big role in general external perception image of a girl. Therefore, we will deal with them separately.

Let's start with the fact that the business office look in 2019 does not imply blind obedience to the dress code. It is important to bypass the system in such a way as to preserve your individuality and at the same time not violate the general rules. Various accessories and shoes help to solve this problem. The variety of heel design options allows you to experiment. You can also look in the direction of the trend of combining shoes with socks. Black pumps and white socks or knee-highs will perfectly fit into an office bow based on a black pencil skirt with the addition of her snow-white blouse. Not to complain, but at the same time fresh and interesting.

You can create fashionable business bows-2019 using tight-fitting styles of jackets, dresses and sundresses. This is very interesting trend that allows you to bring to life a lot of bold ideas. You can add playfulness and freedom to any look with the help of a fluffy snow-white blouse made of chiffon or natural silk. Let it fall in flowing waves and cover what needs to be hidden. Sheer chiffon also creates intrigue, but it should be used in moderation.

Conservative business bows for girls must be collected according to the principle English style. Here, all the details should be concise and interconnected with each other. Tweed jackets and blazers are complemented by plain blouses and shirts. The skirt is strictly to the middle of the knee, and the trousers should cover the entire ankle joint. Shoes here are appropriate only on a medium stable heel, classic style.

See what a business look-2019 can be like in the photo shows a variety of options for its formation:

Casual business attire involves the use of clothing items designed in lighter colors. Here are relevant different forms cut, including quite loose. But the Friday version of a business bow for the office can be completely democratic. It is allowed to use classic jeans and a snow-white pullover. Also interesting are the combinations of a pencil skirt and a plaid flannelette shirt.

What associations do you have when you hear the phrase " corporate dress code»?

Do you imagine a system of dull restrictions that cross out your individuality, or, on the contrary, a powerful and effective resource that can help you achieve your goals?

As my many years of experience as a business stylist show, most girls and women are not thrilled when they are faced with the need to maintain a business style at work. And the reason for this attitude is obvious.

Business dress code

If you type in the search engine the word " dress code”, you will see thousands of photos. They will depict women and men in black or gray suits and white shirts, wearing black-rimmed glasses, carrying black briefcases. They all look alike, dull and monotonous.

This is a reflection of the social stereotype, the established perception of a person in a business suit. But this stereotype has a small but important component for the image of every business woman.

Features of the wardrobe for a business woman

Have you ever thought about how the requirements and standards for the design of appearance arose? business man? Why are we being asked to follow the dress code?

The answer is simple: our clothes can speak»!

Look at these photos. Now think about what you could tell about these girls before they started talking to you? Which of them seems more self-confident to you, and which one is more balanced and calm? Who has a higher salary? Which of them is in charge of a large department, and who works as a secretary? Whose career ambitions are greater, whose character is more accommodating?

Every reader of the www. We acquire this skill throughout life and actively use it, establishing new contacts and communicating with the current environment.

The principle of a business suit is simple: Don't talk too much»!

Any ill-conceived, random, superfluous information can damage the case. Your clothes can "speak" ahead of you, creating a false impression. The modern rhythm of life does not give room for error. A lucrative deal can only fall through because your negotiating partner considers you insufficiently competent, guided only by your appearance.

Because in his head there is also a stereotype - a specific image of a reliable partner. And for the good of business and business, you must comply with it. You must be able to play the game called " Managing impressions with clothes».

Business attire masks your personal characteristics that are not related to business. It highlights your professional quality. This is exactly the information that your partner, Client or colleague must receive in order for business communication to be successful and efficient.

We don't go on a third date with the man we like in a knee-length black skirt and a button-down white blouse.

Because these clothes don't send the signal we want to send him. All the same rules apply to career and business wardrobe. Our work clothes should tell about our professionalism.

Every woman, regardless of her own ambitions and business qualities, always remains a woman. We want to look stylish and unique, we want to feel confident and irresistible. It is the women's wardrobe, unlike the men's, that allows you to create dozens of different sets based on a small number of things and accessories. We follow fashion and the dictates of the heart, emotions and mood. Including in the morning, going to business meeting. Each of us looks in the mirror and asks him a question: “ Do I look good?»

As we already know, each of us unconsciously knows how to read " clothing language". But, unfortunately, in pursuit of our own style, beauty and fashion, many of us do not set the necessary vector for our business image, do not program useful and necessary messages in our work wardrobe, limiting ourselves to taking care of our personal attractiveness. As a result, the employer is forced to insure with a unified office dress code against possible distortions of business communication between his employees and Clients. Regulations appear in the company that impose personal impersonality and call for erasing all signs of your unique individuality.

Unfortunately, it should be noted that few companies turn to experts, professional business stylists in order to develop a dress code adapted to the specifics of the business. Typically, an HR manager prints out the shortest and most strict version of a corporate dress code from the Internet, after which he asks employees to read the text. In most cases, the requirements for the appearance of employees turn out to be outdated and overly strict, causing indignation and rejection among the staff. And this is logical, why follow the classic dress code if you do not work as a diplomat or a high-ranking official?

Business style rules for women

As a result, business style requirements cause a wry smile and hostility. And this is fundamentally wrong! Contrary to " horror movies posted on the world wide web and your office mailing list, the average dress code required isn't all that strict. It allows a lot, and the list of its prohibitions and restrictions is very short.

Rule #1

Your clothes should speak for you. business qualities, demonstrate respect for Clients and loyalty to the employer.

If you come to the office in fishnet stockings and a miniskirt, then your clothes definitely do not say about your managerial qualities. She talks about your desire to arrange a personal life, as well as a certain upbringing and manners. This " information”, for the most part, will not help you make a dizzying career or demonstrate your intellectual abilities.

And beautiful legs can be shown without damage to business reputation. A pencil skirt and heeled shoes are the best helpers in this task.

Rule #2

Your business image should reflect your personality just enough to facilitate work communication.

We live among a mix of European and Asian mentality. Business culture came to us from Europe. Business style is a necessary attribute of effective interaction. Business attire gives your partners the information they need to do business. This clothes " He speaks that you are: professional, goal-oriented, reliable, accurate, responsible, modern or conservative, consistent or unpredictable, etc. She helps" to tell» what you need and « keep silent» about something that is not related to business and can inadvertently harm communications.

As for " boring business wardrobe", then you need to keep in mind that" correct"and monotonous business wardrobes are in no way suitable for our national business reality! Therefore, you should not even try to reproduce them in your wardrobe.

If for the majority of Europeans, office clothes play the role of a uniform, which must comply with the dress code accepted in the company and existing in the national mentality, symbolizing another reliable “ cog» in a well-functioning mechanism, then we have an image of a reliable and professional « gray mouse» is not accepted and does not work!

Domestic office dress code is a complex cocktail of the existing norms of the business environment and the hallmarks of an employee or business owner. The formula for success lies in the virtuoso combination of things that meet the requirements of the business environment and emphasize your individuality. merge" with background"Absolutely impossible! You just won't be noticed. You need to look good, stylish, well-groomed and purely professional.

That is why you do not need to frown when you hear the words " business style" and " dress code».

A well-designed business wardrobe is a beautiful and devastating weapon in the hands of every successful woman.

If you know how tell"With the help of your clothes and image, what the interlocutor wants to" hear ", then you do not have to follow a boring dress code at all!

Program the right messages in your clothes:

- I am a professional, an expert in my field

- I deserve a promotion and salary

- I am an irreplaceable and reliable employee

- I am ambitious, purposeful, responsible, career-minded

And do not forget to emphasize your own uniqueness, femininity and style!

Creating a harmonious business wardrobe that is able to perform two tasks at the same time, without contradicting any of them, is a difficult task. But the result and benefits of owning such a set of things and accessories, the benefits and advantages that it will bring to your professional and personal life, are invaluable.

A professional business stylist, impression management specialist takes into account dozens of nuances ( field of activity, position, ambitions, features of the appearance of each woman, preferences and wishes, budget, etc..), after which it offers a unique style solution that will contribute to the achievement of the goals and objectives, while emphasizing female attractiveness, highlighting the merits and disguising possible disadvantages appearance.

Examples of business bows for different professions

1

Women's business wardrobe allows wearing a jacket and a skirt / trousers different color. Even the most formal suit will become more interesting as soon as it has more than two shades.

2

In the warm season, the palette of our wardrobe can become lighter.

And to add zest to your image and emphasize your individuality, the fashion trends of the season, for example, a tuxedo jacket or a lingerie-style top, will help.

*However, remember that this option will not be appropriate for every profession, type of business and position!

3

Jackets with frills, pleats and draperies, made of silk, complemented by a belt and a silk top, look more feminine and elegant than their usual woolen versions.

4

A laconic cut of things will help to look restrained and professional, but details and exquisite jewelry will emphasize your exceptional femininity.

5

Fridays can be comfortable thanks to knitwear and stylish thanks to unusual and harmonious color combinations in your business wardrobe.

6

If you do not like jackets, pay attention to comfortable cardigans. The main thing is to choose those that do not have texture. The right cardigan for a business wardrobe is a sleek, straight silhouette or semi-fitted, made of fine wool or silk jersey.

And if your position is managerial, then it is better to use jackets. Just find comfortable and modern options this piece of clothing!

7

If your office does not welcome bright and colorful clothes, then use the method of combining shades according to the "monochrome" principle. Use one color and several of its tones in a costume ensemble.

8

Emphasize your individuality by creating bright accent contrasting color!

Agree, today it does not look at all surprising that the modern world is increasingly ruled by women. The weaker sex has been demonstrating its importance, professionalism and leadership skills in many areas of life. It is quite natural that ladies holding official positions have to devote a lot of time to their image. How does business style look in clothes for women building a successful career? Let's try to deal with this issue.

The young trend in fashion originates from the English classics. It is based on extreme severity, sometimes bordering on puritanism. Business style adds useful functionality and current fashion trends to the traditional stiffness of a formal suit.
Depending on the job level of a working woman and the requirements of the dress code, there are several types of office clothing.

business formal(formally business) - a strict conservative style that does not recognize any manifestations of individuality. The list of indispensable requirements for the elements of a working wardrobe includes:

• clothes made of plain fabrics, preferably woolen;
• the presence of several types of costumes (jacket with a skirt, dress, trousers);
• blouses such as men's white shirts;
• the length of the skirt or dress is not above the knee;
• trousers of a direct cut of a semi-adjacent silhouette;
• long sleeves regardless of the season;
• matte flesh-colored tights;
• mid-heel pumps;
• minimal make-up, manicure in natural colors, hair collected in a hairstyle.

Formal business style is mandatory in organizations dealing with political issues, banking, legal issues or insurance claims. It is advisable to adhere to a strict image within the walls of educational and religious institutions.

Read also: Banana jeans: comfortable, stylish, non-standard

Modern business(business management) - a style with a small number of requirements, allowing some manifestations of individual preferences.

What makes up the image:

• color variety and discreet patterns on the fabric;
• the presence of a jacket or vest;
• medium length clothing;
• blouses made of silk, cotton fabrics;
• in summer heat short sleeves are allowed;
• the presence of tights is mandatory;
• natural colors in makeup and manicure;
• hair can be loose (depending on the situation).

Management style- ideal for women over 45 or in leadership positions. It will also be appropriate at any age in cases of attending public events and business visits (exhibitions, conferences, concerts, parent-teacher meetings).

business casual(informal business) - undemanding and free style. In creating a fashionable image, the following are allowed:

• a large selection of fabrics of different colors and patterns;
• skirt length to the knee;
• the upper part of the suit - blouses, blouses, tops;
• short sleeves in hot weather;
• low ballet shoes or shoes with an open heel or toe instead of pumps;
• hairstyles of various designs, including loose hair;
• soft make-up and manicure color to match the suit;
• catchy large jewelry.

Informal style clothes can be worn to work, where there are no strict requirements for appearance. In addition, a slight touch of officialdom in a suit is suitable when visiting cinemas, boutiques, walking in the city center, as well as meeting friends in a cafe or restaurant.

Invalid things

The official business style of clothing for women completely excludes the wearing of certain items:

• knitted T-shirts, shirts, sleeveless blouses;
• any clothing with inscriptions;
• things that expose the stomach or open underwear;
• tracksuits;
• jeans, leggings, shorts, miniskirts;
• leather goods, including outerwear (coats, raincoats, jackets);
• open, sports or beach shoes.

The rules of good manners oblige to comply with the basic requirements for a business woman's work suit in any situation.

Read also: Bright and original skirts with straps and straps

We select wardrobe for the office

When working on the creation of formal images, regardless of the severity of the dress code, you should always follow some rules for a work suit:

• classic combination of white and black;
• modesty, restraint and refinement;
• convenience, simplicity and functionality;
• femininity, grace and elegance.

Optimal bottom option women's costume is a skirt. Photos of models on the catwalks will be a good clue in choosing the right models. In the office, it is appropriate to wear styles such as pencil, tulip, trapezoid, semi-sun. A skirt with pleats in a variety of variations also looks good. The office model allows for moderate patterns on the fabric - a cage, simple geometry, small polka dots. Welcome decoration skirts with drapery, pockets, buttons, lacing.

Pants are a kind of part of a business suit. Basically, for the office, models of a classic cut of straight shapes are chosen. If the trousers are not an element of a suit pair, then they may differ from the jacket in texture and color. But the correspondence of the style orientation must be present.

The upper part of the ensemble can vary in a wide variety of styles and colors. For a work environment, blouses, high-neck knee socks, tight-fitting tops are well suited. From above, the presence of a strict jacket, an elegant jacket or a tight-fitting vest is mandatory. In an informal style decision, they can be replaced with an elongated cardigan, a short bolero blouse or a blazer (club jacket).

Additional elements of a business suit

The traditional office style model is, of course, pumps. The height and style of the heel may vary, based on the individual preferences and physical capabilities of the woman. It is desirable that the shoes have a monochromatic coating of matte, patent or suede leather. In the summer, shoes made of textile fabric are quite appropriate.

The components of a woman's business image, in general, do not differ from men's. It's the same: appearance, manner of speech, demeanor, but, of course, the female appearance has a huge number of its nuances.

It is worth describing each component in detail.

Appearance

In the West, the phrase is widespread: "There is no second chance to make a first impression." A business woman should always be on top, because a career often depends on this.

The key factors that make a positive impression on others are are:

1. elegant clothes;

2. attractive hairstyle;

3. thin makeup;

4. impressive accessories.

As a rule, a business wardrobe corresponds to the position of a person in society and the area in which he is employed. Therefore, not only men, but also women, if they work in the financial sector (banks, audit and investment companies, large corporations), as well as in government, should dress strictly.

In many high-tech firms, casual business attire has been adopted. However, in any case, it is better to come to negotiations in business suits, while the suit can be either strict English or Italian, with an elongated jacket.

Clothing color also characterizes you as a person, and often testifies to your authority and the power that you possess. In women's clothing, color has a special meaning, as it can be used to accentuate or tone down the natural complexion. When buying business clothes, you should give preference to suits and blouses in solid colors, small stripes or a cage are acceptable. The main thing is that all the elements of the wardrobe are combined in color, and there should be no more than three colors.

Self-confident business women may prefer fairly bright, saturated colors. This will draw attention to yourself. So, Margaret Thatcher often appeared at official receptions in red and blue suits, and the English Queen Elizabeth sometimes prefers strict bright yellow suits. Pastel colors look more modest and elegant.

Oddly enough, black is not business etiquette. Printed fabrics with a bright pattern (flowers, peas, large cells or stripes), poisonous colors, as well as combinations of red-green, yellow-pink, yellow-red are contraindicated in a business suit.

Textile should be wrinkle-resistant, solid and at the same time pleasing to the eye. It is more convenient if the fabric is suitable for any season, then the suit can be worn at any time of the year. Fabrics made from natural (wool, silk) or mixed fibers that look like natural fibers look best because they have good view, wear out less and are not so heavily soiled in comparison with other fabrics.

One of the main rules in clothes, especially business clothes, is that the thing should fit well. If the selected item is a bit large, it is better to give it to the alteration. It should be remembered that any thing that does not fit, regardless of the price and brand of the manufacturer, will look unattractive. Too tight clothes do not make you slim, but, on the contrary, make you look fat.

Shoes should be on medium or high heels - from 2.5 to 7.5 centimeters. Preference should be given to shoes made of genuine leather, as they are more comfortable, moreover, they will last you longer and look better on your foot. Shoes must be closed-toed, meaning no heels or toes can be seen, and must match the color of the suit or be black but never white. Under no circumstances can open (sandals, sandals), sports and rough shoes be present in a business wardrobe. In the daytime, you can not wear patent leather shoes.

A rule that should never be broken in a business wardrobe: at any time of the year, you must wear stockings or tights. The color of tights should be neutral or flesh, transparent tights in dark blue, black and cream tones are allowed. Exception to the rule: special socks under trousers can be worn with tailored trousers and wide trousers.

Concerning jewelry , then business etiquette allows women to wear rings, however, only on the ring fingers. It is not recommended to wear two rings together. If you have a set of jewelry, then you can wear no more than two items, for example, earrings with a bracelet. During the day it is better to give preference to semi-precious stones (turquoise, agate, garnet, jasper), and in the evening transparent gems (diamonds, sapphires, emeralds) are also allowed. Jewelry with pearls complements a business suit well. Products made of leather, wood and metal also correspond to the business style, if they are not too large. The main thing is to remember that the golden mean is important in everything. Extra decorations or their complete absence is not for a business lady.

It must be remembered that business style is always restraint and rigor, but at the same time - elegance. Carefully and harmoniously selected stylish accessories, such as a handbag, a watch, a mobile phone, a pen, a business card holder, an organizer, glasses, influence the image of a business woman, complement it favorably, emphasizing originality and uniqueness.

Handbag (diplomat, attaché-case) is an essential attribute of a woman's business style, made of good quality leather without bright decorations. With most toilets, a black or reddish-brown bag looks quite elegant. If the main color of your clothes is dark blue, then you can choose a bag of the same color.

Watch are the pinnacle of elegance in a classic business style. They can be either classic black or matching the color of the suit.

Mobile phone. It can be of any brand and arbitrarily multifunctional, the main thing to remember is that the calls must be neutral (even classical melodies are not allowed). The color of your mobile phone should be classic (creative paintings are not welcome), and the case, if any, should be made of genuine leather. A telephone hanging from a string and adorning the neck is not acceptable in the business world.

A pen. Fountain pens are considered the most prestigious. An expensive pen of a solid brand is a reflection of the respectability of its owner. The best combination is to match the colors of the pen with the color of the organizer, while taking into account the size of your hand and the thickness of the pen.

business card holder should be combined in style and color with the organizer.

Organizer . Despite the presence of a seductively bright color palette, it is worth remembering that there are traditional business colors: brown, black, beige, navy blue, burgundy.

Glasses give a woman a businesslike look, although they somewhat reduce her attractiveness. Brunettes are better off with spectacle frames to match their hair, blondes and redheads are better off with spectacle frames Brown color. A woman in tinted glasses, even the most fashionable and expensive, does not inspire confidence.

It is worth remembering that there should not be many trifles (no matter how well they combine), modesty characterizes business style. The style of all accessories should be the same, and at the same time be combined with the image as a whole, as well as corporate culture your organization and reflect the status in it.

Makeup. The main task of business makeup is to inspire people with confidence, calmness, but in no case demonstrate their sexuality. A fresh complexion is important in the morning. Many women use foundation, but make the mistake of applying it in one tone, resulting in a “mask” on their face.

Professional makeup artists advise buying two foundations for all occasions: one tone darker, the other tone lighter color skin. In the morning, squeeze a drop of a different cream onto your hand, mix and apply on your face. Day cream with a moisturizing effect is best applied under foundation. And in the evening, it is best to remove makeup - nutritious.

The complexion should look natural. It is important to use high-quality cosmetics so that you do not touch up makeup during the day.

Drawn eyebrows look vulgar, therefore, give up such “puppetry”. Lipstick should be selected in soft matte shades (brown, coral, cherry, cream), preferably waterproof.

In a handbag you can take wet wipes, compact powder, bright lipstick. This set will come in handy if you have to do evening make-up in the evening. And most importantly - this make-up is gentle, therefore it is universal.

business woman demeanor

There is no stable phrase "business man" (unless it's an epithet), but "business woman" is. And this contradiction already speaks of the presence of gender and other problems and, of course, of the image that arises in us when we imagine a business woman.

It is worth saying about the features of this image, about its specifics, about correction. In the understanding of M.V. Shepel's image is not physical beauty, but a special charm achieved by highlighting the merits of the individual.

Discussions about the female face in business, entrepreneurship have long been going on at the international level, becoming a subject scientific research. However, in Russian, when calling a woman an entrepreneur, businessman, leader, it is not by chance that they do not use the feminine category. Apparently, because there is no gender specific activity. But there is a style of activity inherent in a man or a woman. Therefore, for success in activities, both men and women should use those Natural resources or advantages that are inherent in sex. Gender experts rightly noted that the female style is preferably a person-oriented approach rather than a process-oriented one, a greater emphasis in work on its transformation rather than on a result, a reliance in leadership style on persuasion and inspiration rather than on orders and commands, a desire to harmonize and integrate activities rather than specify. A woman is more characterized by diplomacy and gentleness than by the categorical nature of men. To ensure a social orientation in intra-corporate relations, which is one of the serious problems in the development of business organizations today, is more likely to be responded to by a woman than a man. Tolerance, proclaimed the world norm of behavior, culturally and historically came from a woman. Thus, it turns out that in addition to professional competence in which a woman can be on an equal footing with a man, a woman has the advantages that she has due to the special social role given to her by society.

Acquiring an image is impossible without solving the problem of trust; in a group, this is associated with the formation of authority. One of the laws of creating an effective image is following a socially approved norm. For a business woman, sometimes forced to live and act in conditions of fierce competition, struggle, which may well lead to alienation, it is important to keep and constantly follow the moral standards that create ecology for the soul and which are the foundation of an attractive image.

Many business women are now choosing androgynous leadership style. In fairness, it should be noted that the androgynous style of leadership, which involves the connection best qualities inherent in a man: determination, firmness, self-confidence, and the characteristics of a woman: the ability to work in a team, sociability, intuition, the ability to sympathize - gives an excellent result. With this approach, it is important to reveal the intellectual, creative, leadership potential of a woman, correlated with a man's. Experts know the acmeological characteristics of the personality of leaders and the hierarchy in which a person’s personal qualities should be located depending on the type of activity, strategic goals, specific conditions and gender, including in order to achieve the highest results in activities.

masculine type in the behavior of a business woman today has practically exhausted itself. Many got rid of the delusion that following the male norms of behavior ensures success. If we actually see such samples, then this is most likely a consequence of the elementary incompetence of a woman.

So, the choice of a style of behavior in business is important, because the formation of an image begins with it. At this stage, it is important to determine personal dominants - attractive personal qualities of a woman, which the image maker will help her make obvious to others. This is the most important position of the Russian school of imageology, in which the image maker is a “personal designer”. Among the many definitions of the image in this regard, I would like to cite the interpretation of V.I. Dahl, who understood the image as the appearance as a set of external characteristics, thanks to which personal dignity is better seen. At this stage, the image maker uses a technological technique associated with personification, which involves relying not only on the existing personality traits, but also on the development of new ones necessary to achieve the goals. In this case, the charismatic qualities that a person has in potential can be developed for activities in a certain area. I must say that the formation of an image is a purposeful process, usually associated with a situation of internal discomfort and a desire to change or the need for self-presentation in an important event for a person.

Studies show that business women, unlike men, are characterized by emotional instability, hyper-responsibility, lack of confidence in own forces. Therefore, it is necessary to help her not to demonstrate excessive emotionality, sensitivity, uncertainty in interaction with outside world, save her from low self-esteem and a guilt complex, quite often present in business women.

And it is also important to preserve in a woman - a woman, not to violate her naturalness, not to fit into common images. After all, there is also a definition of image as a set of qualities that people associate with any individuality. Associativity is one of the imaging techniques. Perhaps not the most harmonious for a woman, since it requires the involvement of another individuality to replace her own image (to make, for example, herself similar in behavior, speech, appearance to a well-known authoritative person). Although in practice this approach quick result, a business woman, in my opinion, should not strive for stereotypes and destroy her individuality.

Communicative mechanics is one of the sections of imageology. The ability to communicate opens many doors for a person. “I am ready to pay more for the ability to communicate than for any product,” said Rockefeller. You need to know the laws of communication and be able to beautifully apply them. Thanks to this, an individual style of communication is developed. With regard to a woman, it would be appropriate to call it the technology of charming communication, which requires knowledge of psychology, acting skills, and makes it possible to use the secrets of charm and charm. Image makers have a definition of image that is not found in textbooks: an attractive image is the ability to “beautifully leave in memory”. Indeed, the beautiful are noticed, but the charming ones are not forgotten.

Kinesics and aesthetics of movement, or informative body movement - the next component of the image. Women without a speaking body are uninteresting, while blurting out secrets with their bodies are careless. Knowing body language, gestures for a business woman is important not only for creating an image. This is important because it is a modern tool for doing business. The ability to read the subconscious of an interlocutor, a business partner provides such information in negotiations that provides you with an undeniable advantage.

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