Doing business in a crisis. Making the Right Decision

The crisis affects the citizens of Russia with varying degrees of force: some are trying to save every penny, while the most enterprising come up with options for starting a profitable business. In order to decide on a niche in business, you should make an assessment of your abilities.

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If you have computer knowledge, you can work as a remote worker. The ability to bake confectionery will allow you to start baking at home, since it does not require large investments.

A crisis are total changes in the economic and political life countries conditioned by external state factors. The encyclopedia says that a crisis is<<острое затруднение с чем-либо (к примеру, со сбытом товаров или производством); тяжелое положение>>.

John Kennedy said that in Chinese the meaning of the word crisis includes 2 characters: the 1st means danger, and the 2nd means chance. That is, this is a period of recession and difficulties. As a result, income stops growing or starts to fall. So, the market changes during a crisis. You can get out of any crisis with the help of a well-established system of the entire business as a whole.

What should businessmen be afraid of in a crisis?

The first thing that comes to the mind of the head of a small profitable business with the onset of a crisis is: “shrink in costs, reduce costs, lower the profit target.” Cost optimization is always a useful thing, as you should not scatter money around. The goal of optimizing costs in reducing profits is to retain and attract customers!

Lenta.ru: Rogozin: Uncertainty. For business owners, this uncertainty is a feeling that ordinary residents rarely experience. There are alarming expectations against the backdrop of a worsening economic situation. The main concerns of entrepreneurs are not related to inflation, as can be seen from opinion polls.

The main subject that introduces unpredictability into the market situation is the government. Our respondents admit that there are competent people in the government and there is no need to teach them. They do not understand on the basis of what the policy of the Central Bank changes, how decisions on support are made. They only understand that when it comes to support, it means that you need to prepare for the worst.

How rational is it to think about starting your own business in such a situation?

Do you have an opinion that times are tough now and business will not develop? should be opened when you are ready for it. When you can say to yourself: I want to be successful and have a big income. You live now and it the best time to create a profitable business. No need to wait!

It will be difficult to do an independent business during the crisis of 2015 and subsequent years, but you will be your own commander. The doubts that arise when starting your own business are understandable, with all this, a start-up in a crisis is a risky undertaking.

However, starting a business during a difficult economic situation has advantages. You will become more purposeful than those who started before the time of crisis.

Benefits of starting a business in times of crisis:

1. You will learn how to run a business and contain the blows of the economy. Entrepreneurs who have opened a business earlier do not always survive a period of drastic changes in the market. You will be prepared for all the ups and downs. Even a quick restructuring of your own business will be up to you.
2. In times of crisis, companies go bankrupt. They could not adapt in time and withstand in this situation. You also have new opportunities: to learn a lot and take their place.
3. If you create your own business in a crisis, you must take into account the main needs of citizens. We suggest reading the materials of Maslow, an American psychologist. If you want to know what kind of business has growth in a crisis, then you need to look at what a person needs: food, clothing, warmth and medicine. Therefore, it is necessary to focus on the main needs of the population.

In a crisis, not large or small enterprises will survive, but the most flexible and fastest! That is, those who can quickly respond to changes and adapt to them.

Difficulties of opening during the economic downturn

Business relies on the activities of companies and enterprises. It affects the degree of employment in the state, participates in the manufacture of goods, various industrial and scientific developments and research. Some companies operate in unpromising industries.

There are 8 difficulties in business development:

• high risk leading to market volatility;
• case management has given problems and shortcomings;
• little competence of the owners;
• dependence on large industry firms;
• business is sensitive to changes in business conditions;
• uncertainty when concluding contracts;
• problem with additional financing and lending;
• a significant difficulty, according to business owners, lies in the high responsibility;

High responsibility extends to all personal property, for example, a house, a summer house, a car, and others. This extra responsibility negatively affects the work of enterprises. Often, most of the failures of companies, according to experience, are associated with the incompetence of managers. The chances of material success increase in long-term companies that have stable and high-growing income.

The success of the company significantly depends on the professionalism of the manager, who is constantly working to improve the skills of the staff. The longer the owner of the company works, the more experience he has in business, the greater will be the fortune and fortune of the company.

Many problems can be solved more easily:

1. The head of the company hires an additional team.
2. The larger the initial total capital, the greater the chances for the continued operation of the company during the crisis.

To solve the difficulties, it is necessary to study and adapt to the changing needs of the population. If such small companies are flexible, agile and have sufficient capital, then their chances of survival will be good, and business difficulties will be reduced.

How to minimize risks?

An important factor when starting a business– registration and organization of work.

Here are a few tips for beginners that can significantly reduce costs in the beginning:

1. Refrain from the services of intermediaries during the registration of documents.
2. Refrain from overpriced office space, furniture and other luxuries when starting a business.
3. Choose good advertising companies, inexpensive.
4. Instead of a staff of hired workers, do the bulk of the work yourself.

And most importantly, you need to keep records of costs and income, correctly use the first profit. Even during a crisis, there are a lot of options for starting your own business. You need to make a choice, taking into account the region in which the future profitable business will develop.

Now the opening of a franchise business is gaining popularity, in this case, the experience of becoming a profitable business of firms that are already popular in the market is also used.

At this time, o represents a good benefit, as savings can be made on the office and employees. And if there is something innovative in the content of business ideas, this will make it possible to save the cost of materials, labor costs, time - such a business will develop well during a crisis.

To help entrepreneurs in business:

1. Business consulting can be obtained on Vkontakte “Business Secrets for a Beginner” for free.
2. Money for your own business on the online lending site: there is an opportunity to take a loan.
3. Video training courses: a set for a novice businessman.
4. Online store: high quality commercial equipment.

The danger lies in the fact that behind the risks, problems and dangers of the crisis, we can release the advantages of this situation, the prospects, the emerging chances for business development.

Promising business

The crisis always affects the demand for consumption. Sales are down. Therefore, a competent choice of the field of activity plays an important role.

Goods at an expensive price, luxury goods and tours abroad will not be found in a crisis required number buyers. While the demand for essential goods will remain at the same level.

The future entrepreneur should pay attention to these areas:

1. Food at an inexpensive price. However, people will continue to buy food in favor of low cost products.
2. Clothing at an affordable cost. Mostly stock, or from domestic production.
3. Budget hairdressers. They will be visited by much more than beauty salons with expensive prices.
4. Services of lawyers. The most needed will be lawyers who specialize in bankruptcy and closing companies.
5. Vending is the sale of services using vending machines. To open such a business, you do not need licenses and permits.
6. Services for cars. They are in demand during a crisis due to a decrease in the number of new cars purchased by citizens.
7. Workshops involved in computer repair and household appliances. The number of customers will increase due to the fact that instead of buying new things, old ones will be given for repair.
8. Pawnshops. Their services will be used frequently due to the volatility of income and a decrease in the issuance of loans from banks.
9. Courses for the unemployed with further employment. Will be able to visit many who want to engage in the development of a new profession that is in demand in times of instability.
10. You can provide services for the care of the elderly, are also needed by the population, regardless of the economic situation in the country.
11. animal husbandry- this is, for example, or. Rabbit farm will be inexpensive. Rabbits are animals that grow quickly and sell well. In addition, rabbit breeding is a non-waste production, in addition to meat, you can sell skins.
12. You can also create a farm by or .

Opinions of successful businessmen

1. The owner of the firm "Don-MT" Galina Pivovarova and General Director of the GC “Ideal” Roman Losevskoy noted that at present favorable conditions have developed in order to open a profitable business. We rent advertising space at a cost 4 times lower than before the crisis, and advertising companies make offers to us - said Mr. Losevskoy. The expectations of employees have also been lowered, and their professional level has grown significantly.”
2. According to the owner of the business, the Rostov branch of Promsvyazbank, Anna Nesterenko if a businessman has a business idea, now is the time to implement it. Lyubov Akulovich, General Director of Novocherkassky Meat Processing Plant OJSC, noted that a business can be opened at different times: “Now it’s better to start in the field of manufacturing products and essential goods. It will be much easier if you have experience in these industries and established contacts,” she said.

In this article, we will try to find out what kind of business to open in a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

• Features of the work of business in a crisis period.
• Is it worth it to open a business in a crisis.
• What kind of business is profitable to open in a crisis.
• How to reduce risks by opening a business in a crisis.
• What kind of business is definitely not worth opening in a crisis.

Is it worth starting a business in a crisis

There is a stereotype that business in a crisis economy has no chance for successful development, but there are many examples that demonstrate the exact opposite. With an unstable economy, there are excellent prospects for entrepreneurship, if you choose the right area for your efforts.

One option may be a commercial activity related to the production or provision of services. During a crisis, there is a chance to get a stable profit by reselling goods that use high demand. It can be food, especially natural. Given this circumstance, it is possible to establish a business in the village. Another reverse option is to open a rural store, which will present an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas in a crisis and you can download ready-made business plans.

The choice of the direction of business largely depends on where you are located. Consider several areas of entrepreneurship.

• Starting a business, you can open an enterprise that provides repair services for household appliances, vehicles, etc.
• In the financial sector, you should choose areas with high profitability: the issuance of microcredits (money before payday) and pawnshop services.
• Crisis times provide good opportunities for students and young people. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real professionals with whom you can implement any idea aimed at creating a profitable project.

Advantages solutions to open a business during a crisis:

• At this time, you can gain invaluable experience in doing business in difficult conditions. Often, businessmen who managed to open enterprises in a stable situation are unable to withstand economic shocks. The crisis also allows you to gain the skills to make quick decisions, which increases the level of readiness for any changes. After that, any reformatting of the business will not be considered an impossible task.
• During the crisis, many enterprises become bankrupt. By being active, you can get a chance to occupy the vacant niches.
• When deciding to start a business in a crisis, one should first of all focus on the basic needs of fellow citizens. Useful theses can be found in the works of the psychologist Maslow. In order to understand what kind of business will grow during the crisis, you need to carefully study what the consumer needs: food, clothing and medicine. And, therefore, it is worth first of all to focus on these areas.

Firms and enterprises are the backbone of the business sphere. The level of employment of the population, the intensity of scientific developments and research activities depend on the development of business. Some companies decide to open a new line of business in seemingly unpromising areas of the economy.

Main difficulties business development during the crisis:

• economic risks cause market instability;
• managerial problems;
• low level of competence of business owners;
• dependence of small companies on large industry enterprises;
• business sensitivity to changes in business conditions;
• lack of confidence in the conclusion of contracts;
• a lack of financial resources and available loans;
• high level of responsibility of business owners. At the same time, all private property of entrepreneurs (houses, dachas, cars, etc.) is its pledge. This factor negatively affects economic activity companies. The risk of failure in the implementation of projects is due to the low level of competence of managers. Companies that have been operating in the market for a long time in niches with a stable income have a higher potential.

The performance of a business during a crisis is largely determined by the qualifications of the manager, who constantly organizes events aimed at improving the professional level of employees. From experience entrepreneurial activity The owners of companies depend to a large extent on their success in the market.

To solve most business problems during periods of economic crisis, you can use the following methods:

• The management of the enterprise hires an additional team.
• By increasing the initial capital, you can open a business with a higher chance of stable operation in an unstable economy.
• It is necessary to conduct a thorough analysis of the needs of the population, which will allow you to quickly adapt to changing consumer demand.

Flexible and nimble companies with the necessary amount of capital have a higher chance of overcoming the difficulties of business associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to grow sales in a crisis: 3 ideas from practice

Is it possible not only not to lose customers in a crisis, but also to increase their number, you will learn from the article of the electronic magazine "Commercial Director".

What kind of business is profitable to open in a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open an online trading business and deliver goods to consumers using a courier service and postal services. For this, it is necessary to organize its work. The relevance of the idea is confirmed by research market demand. This service is popular with middle-aged consumers. The prospect of a decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online clothing business for women and children, you need to consider the following financial investments:

• costs for the creation and technical administration of the Internet resource;
• administrator and courier salary;
• warehouse rent;
• transportation costs in the process of purchasing products.

When organizing a business based on Internet sales, the cost of renting a stationary store is replaced by the costs of maintaining a web resource, purchasing software products and advertising costs. The profitability of a business related to the online trade in knitwear and clothing ranges from 20 to 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can make a profit of about 40 thousand rubles. With the right promotion of the resource and a well-thought-out selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point selling snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to create a menu that includes sandwiches with delicious toppings. It can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many visitors to establishments Catering prefer cheap fast food. It is better to open such a business in places with a large concentration of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses that you need to make to open a street fast food:

• rent of a point of sale;
• buying a kiosk or tent;
• purchase of a heating and refrigerating showcase, equipment for making sandwiches and drinks.

When calculating the profit, we take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we get about 240 thousand rubles. monthly revenue. The profitability of such a business is 30%, so its payback will take about 5 months. You can increase the outlet's turnover by introducing items with non-standard components into the assortment (products for vegetarians, fans of a healthy diet, etc.).

Practitioner tells

The crisis helped start your own business

Svetlana Krylova,

CEO and owner of the Evolution online store, Moscow

Due to the crisis, it was difficult to make a decision to start your own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary during the crisis has decreased significantly, and the range of responsibilities has expanded. This situation has become an incentive to open your own business.

As a hobby, she helped one sports club for a long time - she interacted with sports nutrition suppliers. As a result, I got access to both suppliers and club athletes who were consumers of the products. The idea of ​​how to open a business lay on the surface. It was only necessary to formalize it by creating a company that would operate in the market of sports nutrition and accessories.

Idea 3. Open a mobile pancake cafe.

Starting investments - 400,000 rubles.

The idea to open a pancake cafe includes the purchase of equipment for baking pancakes and the production of fillings, as well as organizing the sale of products to consumers. Despite the crisis, the market operates a large number of fast food companies offering delicious meals, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and applying a beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to pick up a shopping kiosk on wheels, which will allow you to quickly change location and give you the opportunity to take part in social events. Equipping a mobile point is the main investment when opening a pancake cafe.

To run a successful business, you need to:

• a varied selection of delicious toppings;
• availability of qualified personnel;
• thoughtful choice of place of trade.

Enterprises of this type apply a markup of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. The full payback of the business will require several months of work, as this segment is highly competitive and requires significant initial investment.

Idea 4. Open a bakery and confectionery.

Starting investment - 1 million rubles.

“The crisis comes and goes, but you always want to eat,” so opening a catering business is always relevant. In large cities, there are more and more companies that combine the bakery and retail trade. Delicious pastries, a homely atmosphere and an interesting assortment attract customers from different levels income. The essence of the idea to open a bakery and confectionery is to create an equipped retail outlet that bakes and sells bakery and confectionery products.

It is necessary to carefully consider the location of such an object. The best points are areas with high traffic. It could be:

• a simple bakery with a sales area;
• a bakery with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right place, then even in a crisis, such a point will serve daily from 300 to 800 visitors, each of whom will buy products for 200–400 rubles. The profitability of a bakery without a cafeteria is estimated at 20%, so its payback period is from 10 months to a year.

Idea 5. Open an outsourcing company.

The minimum initial investment is 550 thousand rubles.

The essence of this project is to open a company that provides services to third-party enterprises on outsourcing. As a basic specialization, you can choose accounting services, financial, engineering or legal business support, as well as organizing a call center for working with orders. Now in Russia, the remote services market is just being formed, so opening such a company is very important, especially since the crisis is forcing many enterprises to reduce staff and outsource some tasks.

To open an outsourcing business, two conditions must be met:

• rent a convenient office in the city center or in an area with good public transport infrastructure;
• hire qualified performers specializing in the desired area of ​​​​services.

In addition to the cost of renting office space, it is necessary to provide for financing of the company's advertising and its operation on early stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work on improving the quality of services.

Idea 6. Open a dining room.

The minimum initial investment is 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of a city canteen. The services of such an institution, even in a crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in stable demand, and such a business has low competition even in megacities.

In order to open a dining room, it is necessary to choose a room that meets the technical and sanitary requirements. The easiest option is to rent a former catering facility or a spacious premises near a university, train station, office or shopping center.

The main items of expenditure needed to open a canteen during a crisis:

• reconstruction of the hall for visitors;
• purchase of production and trade equipment;
• recruitment, training and salaries of staff.

The optimal size of the hall for visitors is a room for 50 seats. The loading of the canteen fluctuates depending on the time. The average permeability of such an object is at the level of 60%. Average check at the same time, it ranges from 200 to 300 rubles, which provides a daily revenue of about 25 thousand rubles. The payback period for a city canteen during a crisis is 1 year after opening.

Idea 7. Open the production of frame houses.

The minimum investment is 500 thousand rubles.

The essence of the business is to open a company for the construction of houses frame type Full construction. Even in times of crisis, the purchase of inexpensive houses is popular with middle-class people who want to have their own suburban housing in a picturesque place. The construction of a house using frame technology from project development to commissioning takes several months. The affordable cost of materials provides a good prospect for the development of frame construction.

To establish such a business, you need to open several offices in various parts of the city, where orders from customers and contracts for the sale of finished houses will be processed.

The initial investment in such a project is as follows:

• hiring, training and salaries of construction teams;
• maintenance of offices and salaries of managers;
• advertising costs;
• purchase of sets of special tools and materials.

The profitability of the frame house construction business depends on the cost of materials. The cost of material for the construction of 1 m 2 of a house ranges from 30 to 40 thousand rubles. When selling ready-made objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of the cottage can reach 2 million rubles. Thus, the business is able to pay off after the sale of 2 objects.

Idea 8. Open an economy class hairdresser.

The minimum investment is 300 thousand rubles.

The essence of the idea for a business: open a small hairdressing salon that provides a full range of services at an affordable cost. During a crisis, such services are in demand among customers. different ages with different levels of well-being. The combination of good quality service with an affordable price will allow you to open a hairdresser with a stable income.

The main expenses that will have to be incurred when deciding to establish such a business are related to the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as the repair and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

• instead of hiring craftsmen, lease out jobs;
• to invite, on a sublease basis, masters providing related services (beauticians, manicurists, etc.).

If such a hairdresser serves about 16 clients per shift, then with an average check of 250 rubles. its payback will occur in 1.5 years. When carrying out marketing activities and expanding the list of services, it is possible to increase the profitability of a hairdressing salon up to 29%.

Idea 9.Open a pharmacy.

The minimum investment is 500 thousand rubles.

The essence of the idea is to open a business related to the purchase of a wide range of medicines and the organization of their retail in a stationary pharmacy. Demand for these products, despite the crisis and high competition, remains quite high. A stable profit in the pharmacy business depends on the pricing policy, the choice of reliable suppliers and the place to trade. A small pharmacy shop operating on a discounter basis would be appropriate in a residential area of ​​the city. It is best to place a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy, you will need:

• specially equipped premises in non-residential fund;
• employees with pharmaceutical education;
• conclusion of contracts with reliable suppliers.

The profit of the pharmacy business is directly proportional to the turnover from the sale of medicines. Without violating legal requirements, entrepreneurs have the right to set high mark-ups only for certain groups of pharmacy products. Additional profit can be provided by the inclusion in the range of medical equipment, personal hygiene items, baby food.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where goods will be accepted for sale from visitors for the purpose of further resale with the inclusion of a commission to the seller in the price. This business is growing rapidly. Especially in times of crisis in high demand commission branded children's goods are used, which new ones have a cost inaccessible to young families.

The main expenses in this business fall on the rent of a small room for a commission, its repair, as well as the purchase of commercial equipment and furniture. In this case, you do not have to purchase goods at wholesale warehouses, but you need to constantly pay for advertising to attract potential buyers and sellers.

To open a commission shop, it is better to find a room in a densely populated area, near large shopping centers or children's clinics.

Small investments will be needed for:

• bright design of the facade of the store in a children's style;
• opening and maintaining an Internet site or groups in social networks;
• wages for store employees.

According to experts, for such a business, the level of profitability can be from 12 to 15%. With a daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase income if you open a commission shop as a family business and refuse to hire employees.

idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on children. Private foreign language schools or centers for preparing school graduates for the Unified State Examination in difficult times may not be affordable for some parents, so you can count on success if you open budgetary training courses for children in the format of small groups or individual lessons.

The initial investment depends on the scale of the business. To get started, you can buy the necessary interactive learning tools and organize classes at home. You can also rent an office space by the hour. Part of the investment will go to advertising promotion in social networks, on bulletin boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During the economic crisis, products in large retail chains rise in price. In such a situation, it will be relevant to open a point of sale of food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion in the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of the trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a trading kiosk or hire a seller and a driver. To attract a buyer, you can develop an individual design for your company, including the cost of branded stickers on vehicles and product packaging in the initial costs.

idea 13.Open a one-stop-shop.

Initial investment - 700 thousand rubles.

Statistics show that the majority of stores "all at the same price" have been successful during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed cost of products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide range of goods, ranging from inexpensive products to household supplies.

You can open such a business as a franchise or organize the work of the store on your own.

Opening expenses will go to:

• payment for the rent of the premises;
• purchase of commercial equipment;
• purchase of the first batch of products;
• hiring staff.

As in any business related to retail, you need to take care of the good location of the store. As a source of goods, you can consider the option of purchasing products from China.

Idea 14.Open a production business in the field of import substitution.

Import substitution is an actual business option during the economic crisis. It should be noted that the policy of the state is entirely directed in this direction, so there are many grants and targeted investments for organizing production within the country. This will probably surprise someone, but goods can be transported not only from China, but also to reverse direction! Many food products in China have a high price, so if you properly organize their transportation, you can open a successful business even during a crisis.

During a crisis, imported goods rise in price in proportion to currency fluctuations, while buyers begin to pay attention to domestic affordable products. This concept serves as the basis for starting a manufacturing business.

It is possible to produce a wide range of agricultural products (honey, nuts, meat, milk, cheeses, etc.), open textile production, preserve (fish, cereals, vegetables), grow fresh vegetables and fruits, and much more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular, when the masters come to the house and help prepare for important events. Beauty salons are gradually raising prices for their services. Not having large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, and manicurists charge less money for the same operations.

All initial investments will be used to pay for special courses, purchase the necessary equipment and advertising promotion. To prepare a portfolio, a novice master can try his skills on close relatives or girlfriends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (client recommendations) is successfully working.

Practitioner tells

8 more ideas that will bring profit in a crisis

Evelina Ishmetova,

Deputy General Director of RRG

With all the objective difficulties, opening a successful business during a crisis is a completely doable task. There are a number of niches, the potential of which is confirmed by the practical experience of real enterprises. At the same time, it must be understood that the success of business development in these segments cannot be guaranteed without professional management of the economic and commercial activities of the company.

1. driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver's license, it is impossible to pass exams externally, but it is necessary to complete training for at least 3 months. As a result, the amount of payment for such training has increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

1. Private kindergartens

Opening a private kindergarten in the capital or in other metropolitan areas is quite a promising solution, despite the high competition in this segment. During the crisis, the cost of the services of private preschool institutions has fallen markedly, but still it does not fall below the mark of 25 thousand rubles. On average, parents have to pay about 30,000 rubles a month, as well as an entrance fee of 2,000 rubles. In addition to profit from basic services, such a business involves generating additional income through the organization of weekend groups, paid classes in music, fine arts, foreign languages etc. A small private kindergarten can also be organized at home. In this case, with 8 pupils, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, catering for children, the salary of a nanny and educator will not exceed 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

1. Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the depreciation of the ruble associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient places, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand far outstrips supply. Analyzing this situation, one can easily come to the conclusion that the business associated with this sport has good prospects during the crisis.

1. Sports equipment rental

An active lifestyle is becoming more and more popular among people of all ages. The crisis has no effect on this trend. If you open a rental of sports equipment (bicycles, skis, roller skates, equipment for hiking, etc.), then you can find consumers of such a service, regardless of the season of the year.

Consider the example of skate rentals in the winter. The cost of good skates will be less than 1500 rubles. If the rental point is located near a heavily visited ice rink, then you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. average cost rental of this inventory is 200 rubles per hour. An outdoor skating rink in our climatic conditions can operate for about 50 days, receiving an average of 300 visitors daily. Thus, during the season you can get 3 million rubles of income from skate rental and about 0.5 million more if you provide services for sharpening customers' skates. The expenses of the rental business are related to the rent of a stall, electricity bills and staff salaries, which in total will not exceed 200 thousand rubles. As you can see, if you open a skate rental, you can get a business profitability of several hundred percent.

1. Storage boxes

Another promising business, which is in demand during the crisis, is associated with the provision of services for renting boxes for storing various things and inventory. In this case, from a simple concreted area of ​​​​100 m 2, on which 20 corrugated boxes are equipped, you can get an income of 200,000 rubles a year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, salaries of cleaners and security guards. Payback period this business is 2 to 3 years.

1. Hostels

The business, which is associated with the reconstruction of apartments in old houses into hostels, was at its peak a few years ago. At that time, the price of a bed was from 900 rubles per day, which made it possible to recoup the cost of an apartment, its repair, and the purchase of necessary furniture and household appliances in a year. Today, competition has noticeably increased in this market segment, which forces entrepreneurs to increase spending on improving the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during a crisis.

1. Food import

Before the crisis, there was a trend in the food trade market towards stable ties between large networks and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble exchange rate fell, new suppliers appeared. They offered high-quality analogues of European products, which have a more affordable cost. Today, a business related to the import of food products can bring high profits.

1. Open a coffee shop

Buying a cup of aromatic drink for 150–200 rubles. in Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we do not think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various fillers). A cafe with an area of ​​100 m 2, even with 40% occupancy, sells about 80 thousand cups of coffee per year. In other words, such a business can generate approximately 12 million rubles in revenue with the cost of ingredients 400 thousand rubles.

What kind of business to open in a crisis and how to reduce risks

To open a business, you need to register it and properly organize the work. The following tips will help you cut costs early on:

• If possible, do not contact intermediaries to register the necessary documentation.
• Refrain from renting a presentable office at an inflated price, buying expensive furniture and other luxuries in the initial stages of business development.
• Choose reliable and inexpensive advertising channels.
• To save on the salaries of hired specialists, try to do some of the main work yourself.

The most important rule is to keep a strict record of all financial receipts and expenditures. It is necessary to correctly use the first profit received. During a crisis, there are many ways to open a successful business. The choice of direction should be carried out taking into account the characteristics of the region where the development of a new enterprise is expected.

One of the most popular ways today that allows you to quickly open your own business is franchising. With this approach, you can reduce the cost of promoting the company and get an effective business technology that has been tested by real market participants.

A good option for entrepreneurship in a crisis is to open an online store. In this case, savings on the lease of retail space and staff salaries are ensured. Particularly promising ideas for creating a business in a crisis are innovative technologies with high potential for development.

What business should not be opened in a crisis

Taking into account the fact that during the crisis there is a decrease in the level of income of the population, we can expect a significant drop in the field of expensive purchases. In this regard, you can make a list of business ideas that are likely to lead to failure:

• open a travel agency;
• organize trade in building materials;
• open a real estate agency;
• organize trading in shares and various types of securities;
• start a shipping company.

Practitioner tells

5 bad business ideas in a crisis

Grigory Trusov,

President, Contact-Expert

An example is a list of 5 niches for starting a small business that are associated with high risks in a crisis.

1. points retail in the mall

The shuttle business, which was popular a few years ago, thanks to which the main supplies of clothes and other products for sale in various shopping and entertainment centers, was carried out, is now in a deep crisis and brings big losses to entrepreneurs. The decline in sales is affected by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

1. Restaurants

During the crisis, restaurateurs have to look for solutions to combine two fundamentally opposite concepts. On the one hand, restaurants need to keep the cost of dishes affordable, and on the other hand, they need to improve the quality of services in order to keep up with competitors in the fight for regular customers. Since there is no solution to such a problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordable cost or status). In any case, in order to open a restaurant during a crisis, you need to have a sufficiently large supply of free financial resources that will allow you to live until better times.

1. Jewelry stores

The crisis is characterized by a downward trend in sales in the segment of luxury goods. Jewelry also falls into this category.

Despite the fact that even a few sales per day can bring this species business for payback, it is extremely difficult to achieve such a result in a crisis. In addition to the objective decrease in purchasing power, during the economic downturn, jewelry stores feel competition from the secondary market and online stores. Pawnshops sell unredeemed jewelry at a low price, while online retailers, unencumbered by rental payments, offer lucrative discounts on jewelry.

1. Solariums

Opening a solarium requires significant investment. Equipment for artificial tanning costs from 400 thousand to several million rubles. A quick return on such investments is possible only with a stable flow of customers. During the crisis, many are forced to refuse trips to expensive seaside resorts, and it is this category of consumers that made up a large percentage of visitors to solariums in preparation for the next season. The average cost of the procedure today is about 20 rubles per minute. At such a price, it is possible to achieve a return on business by providing at least 40% of the cabin load. Another difficulty of this business is associated with high competition, since before the crisis in big cities a large number of tanning studios have opened.

1. bookmakers

Difficulties with the development of business in this area appeared in 2014. Then several legislative acts were issued allowing bookmakers to accept bets only if the visitor had a passport. In addition, the state has ruled that bookmakers must charge income tax on customer winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Some entrepreneurs, in order to make up for the losses, decided to open halls with gaming slots, which jeopardized the legality of the business.

Today in Russia there are many bookmakers that are balancing on the verge of loss. At the same time, there are also such entrepreneurs who have decided to open a betting business on the Internet and, taking into account a number of court injunctions, transfer it to zones that are not subject to Russian law. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of well-known companies that were opened during the crisis

1. Adidas

Popular global brands specializing in sports goods, Adidas and Puma, were born during the crisis after the First World War. They were formed from a family business that was opened in 1920 during a terrible recession in the German economy. In a country that was forced to pay reparations to the states that won the war, there was global unemployment. In order to survive during the crisis, the Dassler family decided to open a shoe production. The first products of entrepreneurs were slippers and orthopedic shoes for the disabled. In the context of a shortage of high-quality raw materials, written-off military uniform and old car tires (for making soles). The business was profitable and growing. Already 5 years later, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a familiar blacksmith. This was the start of a big success.

1. Lego

The Great Depression in the 29th year of the last century caused serious damage to the economy of the United States and many European countries. In Denmark, at that time there was global unemployment and one farm after another went bankrupt. At the height of the crisis (1932), a company with a very famous name today, Lego, was born in this country. Its founder, Ole Kirk Christiansen, decided to start a carpentry business. With a small number of employees, he made stepladders, chairs and ironing boards, but all these products were not in demand. One day Olya came up with the idea to produce wooden toys. As you know, most parents are ready to spend the last money on their children. For a new direction was invented original name leg godt ("play well"). This was the beginning of a successful business with a worldwide reputation.

1. Pepsi

At the dawn of its development, a successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped him bypass the main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began to use a new bottle of 12 ounces and sell it for 5 cents (this was the price of a 6.5 ounce bottle of Coca-Cola). This innovation was accompanied by the slogan: "You pay, as before, you get twice as much." In a crisis, everyone wants to save money, and this strategy has worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redesign production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was a recognizable form of packaging.

1. Burger King

A good idea for a crisis is to open a fast food restaurant. It seems that with a network like McDonald's on the market, this is not possible. But there are such examples in history. In 1957, the United States was rocked by another crisis - the recession of the Eisenhower era. Quality food from McDonald's was in demand, but these restaurants are like an assembly line. The creators of Burger King decided to open a network that would allow customers to choose the ingredients for their sandwiches. Visitors liked this idea, as they could show their individuality.

1. FedEx

An interesting example of business development in a crisis can be found in the history of Federal Express Corporation. The oil embargo of 1973 led to a serious shortage of petroleum products. Airlines cut flights, and motorists increasingly refused to travel on their transport. In the midst of this crisis, an airline appeared on the market that specialized exclusively in parcel delivery. Fred Smith decided to open a business related to the transportation of items over long distances while working on a student term paper (for which, by the way, he received only 3 points). Up to this point, such delivery of goods was ineffective, since several companies participated in the chain. Smith's idea that one firm should be responsible for the cargo led to a successful business.

1. Starbucks

1987 gave the world Black Monday. This name was given to the day on October 19, when there was a maximum drop in the Dow Jones index (22.6%). At this time, Howard Schultz acquired a not very attractive business - a chain of Starbucks coffee houses.

Today, Starbucks has become the symbol of the third meeting place (after home and office). Here you can hold a business conversation, meet with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiaries in 49 countries around the world.

1. Wikipedia

A popular online encyclopedia is also distinguished by its birth during a crisis. It happened during the dot-com crash. Of course, Wikipedia has not yet become successful business(non-profit organization exists on donations), but is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number grew to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about experts

Svetlana Krylova, CEO and owner of the Evolution online store, Moscow. IP "Evolution". Business profile: retail and wholesale trade in sports nutrition and fitness accessories. Number of employees: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G.  V. Plekhanov in 2003. Certified specialist in investments in commercial real estate, attended advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of contracts for the companies "Basic Element", "Glavstroy", "Donstroy", the European Bank for Reconstruction and Development and others. Since 2014, he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, proven quality of work, the presence of an extensive and reliable database of all sold and leased objects.

Grigory Trusov, President, "Contact-Expert". Grigory Trusov is a leading Russian marketing consultant with over 700 projects in 12 countries. Laureate of the national award "Company of the Year - 2009" and the international award "Person of the Year - 2009". He teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, National Research University Higher School of Economics. Author of the bestseller "They will come, they will buy." "Contact-Expert" provides consulting services in the field of marketing. On the market since 2003. Among the clients are more than 100 Russian and international organizations. Official site - www.expertkey.com.

The word "crisis" is familiar to every Russian. Finding a job in a difficult time for the Russian economy is very difficult. The number of jobs is being reduced, wages are not growing, in contrast to the requirements of employers - where to go? Many conclude for themselves that own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth trying.

Business in crisis: what to do?

Business in a crisis is not easy. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the reduced purchasing power of citizens, and the restriction of imports due to Western sanctions, and the “collapsed” ruble, and worsening credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship, such as the development of self-regulation, subsidies, the creation of an outsourcing center, and support for social business, the situation remains difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to exorbitantly high loan rates and bureaucracy. Moreover, giving privileges with one hand, the authorities take them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs eligible for preferential tax treatment. Outlets, rentiers, and catering establishments are “thrown out” from this list. The head of government demanded that small businesses help replenish the budget. "Where to help?" - the owners of small firms were indignant: "... here one would not stretch one's own legs."

And yet every month new small businesses open up in Russia. After all, even in a crisis there is no “everything is bad”, there are always new opportunities. And the harsh conditions of the economy are a reason not to lose discipline and carefully calculate your plans and forecasts.

Business Ideas in a Crisis: Rural Business Ideas

The number of those who decided to start their own profitable business in countryside, is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six acres”, for someone it is a whole farm inherited. Tools and equipment, which can be taken exclusively in rural areas, also play an important role.

What business to open in the village: beekeeping

Many choose for themselves the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects cannot be overestimated - has always been and will always be. Private beekeepers are the main suppliers Russian market beekeeping at the moment. To Chinese honey many are wary of the presence of genetically modified components. In addition, bees produce pollen, propolis, bee bread.

The expenses are rather big - these are hives, bee colonies, inventory, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - it is possible to conclude contracts with legal entities, such as pharmacies, specialized stores. Foresters and farmers are directly interested in cooperation with the owners of apiaries.

It won't be without risks. Usually beekeepers move from place to place, and this is natural - both the condition of the land and weather, for example, rainy or, conversely, dry summer.

Get ready for the fact that you will have to learn a lot, for example, to use various units of agricultural machinery, to drive a tractor.

canning

You can do this in the city, but it is much more profitable in the countryside. If only because in the countryside there are much more resources and opportunities for the production and storage of blanks (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching plants; shock freezing chamber; a machine for peeling vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be staff costs.

The climate, the vagaries of the weather, the condition of the soil also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - this is and, and and. Family members who decide to start farming sign an agreement among themselves, and also register a farm, as provided for by the legislation of the Russian Federation.

If you are counting on, then you can not count on a loan as a farmer - those who have been included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

Instead, you can register as unemployed and apply for self-employment in agriculture. Assistance from the state will be, although small for farming, but still tangible - about 60,000 rubles.

Small business ideas in a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on a wide consumer.

Own Autoreality

Any crisis is, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises, and the currency depreciates. Naturally, most of all there are problems with the implementation of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to buy used vehicles.

Given these features, the percentage of sales of spare parts and consumables increases. In other words, during a crisis, the auto parts market always starts to become more active, but car sales fall significantly.

The Autoreality franchise is a great option for those who want to make money. It is enough to connect to a ready-made and existing business selling spare parts and consumables for foreign cars.

• minimum initial investment;
• good profit;
• high demand for products;
• favorable margins for buyers and sellers;
• clear and simple business niche;
• the ability to open a point without its own warehouse;
• assistance of specialists with the launch of the store and advertising;
• ongoing support.

This is a really relevant and sought-after type of business that will definitely work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely go to you.

In addition, you can personally choose the brand that is best suited for your region by booking it behind you. And this means that your countrymen who have joined the Avtoreality franchise will not compete with you. And, of course, do not forget about the quick payback on invested money.

Briefly about the most requested ideas

There are a lot of offers in the field of franchising today. Everyone, even a novice businessman, will be able to find something to his liking.

It is one of the most effective ways to make money. After all, children's knitted dolls are very popular all over the world. Things are in fashion today handmade. The cost of the franchise is only 59,000 rubles.

The wallets have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, Buffaloes are absolutely harmless as they are made of ecological, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand knitting.

As for an independent business, you can open a small one that can be sold through a network of vending machines.

Implementation through in general can do a good job. It can be familiar chocolate, soda, chips - such units will be happy to host many organizations, business centers, universities, even schools. Also - not in children's institutions, of course - you can sell tobacco products.

In addition, you can open a car repair shop. In a crisis, people are much less likely to buy new cars, but pay more attention to old ones. There is no doubt that there will always be enough customers.

A profitable type of business will be opening - one that is affordable for both a student, a housewife, and pensioners. Economy hairdressing salons are the place where people with a well-filled wallet regularly come.

Alternatively, you can open a laundry or - these services will be needed in any economic situation and individuals, and organizations.

New business ideas in a crisis related to products

Is it possible to open a grocery business in a crisis and not burn out? Of course you can, because without food a person cannot live. It is only important to follow some tricks.

Business: food production

Is it worth directing forces into the production of products? It’s even worth it, because import substitution is now among the benchmarks of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often it is nutritious, inexpensive and tasty dish appears at the meal as a side dish, then an independent meal. And during the crisis, the demand for it has increased several times.

Before we start, let's define a segment. It is better to opt for the "middle class" category. Buyers of this class are not attached to one or another brand - the combination of "price-quality" is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, home delivery companies, wholesalers.

For a pasta shop you will need large room- about 200 square meters and, in fact, the equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. You will also need staff. The pasta business is also good with a high and short payback and an acceptable start-up capital - about 300,000 rubles.

In addition, it will turn out to be a profitable business idea for food production. Especially now, when many types of imported products are “under sanctions”. Despite the apparent simplicity and a small staff (7 people), investments will be required even more than in pasta - about 7,000,000 rubles. And here you should start with renting a room (with the prospect of a subsequent purchase) for your production - about 300 square meters, then equipment is purchased. At the same time, it is necessary to carefully study this segment of the market in the Russian Federation, in addition, strict compliance with the technology is required.

These were examples of what can be produced.

And what about trade?

You should not sell delicacies, but everyday products, essentials. Small stores selling them always have more chances, because they have everything you need on sale. At the same time, it is not necessary to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but you want them to continue to visit your store?

Do not neglect discounts and promotions, such as "two for the price of one." This is exactly what you should not save on. Many owners of large stores in a crisis skimp on advertising, which you should not do. The more you are in the public eye, the more potential customers will know about you. Feel free to say that buying from you is more profitable. So more people learns about you, the quality of your products, about the discounts that your store offers.

What kind of business to do in a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for beginner entrepreneurs, read developmental literature, for example, about the pyramid Maslow's needs- after all, you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.

The unstable financial situation in the country leads to job cuts. Some people get laid off by new companies, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

Employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In large cities, commercial transportation companies are in first place in terms of the number of requests. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. High-margin products include flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular products are considered popular alcoholic drinks.

What kind of business is now in demand in a small town

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

most popular business in small town- Barbershop of a wide profile. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because. people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. This is the basis for any business in demand. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. The direction can be anything, from restoration or car rental to your own thrift store.

Most profitable business

By opening your own bakery in a major city, you can return all your investment in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The most profitable business is able to return all invested funds in a month. Before opening your own business, study relevant business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to the bankruptcy of the company in the future.

Profitable online business

Distinctive feature activity on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launch of an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. On practice profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open reception points glass containers or scrap metal in the garage.

Network marketing also refers to making money with little investment. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Business activities must be profitable. The proceeds must cover the cost of further development organization, remuneration of employees and own needs of the entrepreneur. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. The TOP-5 entrepreneurs include:

1. private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
2. Clinics of narrow specialization. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of ​​\u200b\u200bactivity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry is today's high competition.
4. Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Economic performance measures determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that shows the profitability of the business by industry.

A crisis is an ambiguous time. For some, this is a difficult period. For others, it opens up great prospects when interesting ideas are born, when a person activates his activity. And this is the most correct way to overcome a difficult stage of life.

People have always lived according to their capabilities. Someone saves an already small salary, and someone can afford expensive purchases even in times of crisis.

To understand what business to do in a crisis, you must offer profitable terms to buy their services or goods to all these people. You will need to tailor your business idea to consumer demand in your area.

Will the business be profitable in a crisis?

The important point is to have the necessary information, which means to find a profitable idea.

To do this, go shopping in your city and observe which departments have more people, which goods are bought more often. Consult with familiar entrepreneurs what problems exist in doing business, what obstacles may be. This will help you avoid these problems in your business.

Demand of buyers in each region is different. And a profitable business during a crisis is possible if you choose the best product or service for your city. Analyze all possible services and goods that you can and should do. Food, footwear and clothing will always be in demand. People use hairdressing and lending services, car repairs and lawyers.

Ideas for business in a crisis can be found on the Internet. Beginners, of course, will not be able to earn a lot of money right away, but there are many ways, you can learn a new business, there would be a desire. Becoming a professional in the Internet business, you can collect a large customer base and earn a decent income.

Now let's look at a few specific ideas that will help you open your own profitable business. The main thing is not to give up, and not to panic. Choose the idea that is closer to you and act.

Consultations

Your idea should be extraordinary and in demand. To reduce their costs, many entrepreneurs seek advice from professional professionals. Starting a consulting company will help you make good money if you have the right education.

No start-up capital? limit yourself on your own. Choose the field of activity in which you are an excellent specialist, and you know everything.

Find clients via the Internet and conduct consultations via Skype. And when there are enough clients, think about opening a company, attracting specialists from different directions. Profitable and demanded business.

Repair of household appliances

Do you like repairing various electronics and home appliances? Are you good at it? Why not open a repair shop. At first, you can do this at home. The cost of renting a workshop space will be reduced.

Repair of household appliances is a profitable and promising business

And you will find customers quickly, because in times of crisis people try to save on everything. Cheaper quality repairs old equipment than buying a new one. To attract customers, use leaflets, ads on poles and at the entrances, on the Internet.

Collector's agency

Almost all of us have borrowed money from someone at some point. During the period of normal work and a good salary, we do not rush to repay debts. But during a crisis, money is needed, and negligent debtors are in no hurry to repay their debts. And people turn to collectors.

You can offer your services. And then from each repaid debt you will be able to receive your commission. No investment, income depends on the amount of debt. Not everyone will go for this kind of work, but as an option you can consider.