What is the most popular watch. Branded men's watches

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According to my observations, people are divided into two categories: those who cannot stand watches, and those who cannot imagine life without them.

Considering that this accessory goes out of fashion much more slowly than, for example, the next shoes of the season, buying just one watch can close the question of “fashionable or not fashionable”, “stylish or not stylish” for a very long time.

The main thing here is to choose wisely. And that doesn't necessarily mean buying a watch from a leading jewelry or manufacturer brand. More budget brands also have the right to be an excellent investment. But, if in the case of some Patek Philippe, the investment will also be a good financial investment, then the correct base watch from democratic brand can be a good investment for your entire wardrobe. And this means that you can wear them for a very, very long time, without fear that over the years they will go out of fashion. As for me - what you need! :-)

How to choose a women's watch?

So I dedicate this review to democratic watches and watch brands that look stylish, and often much more expensive than they actually cost.

I remind you that in the assortment line of watches of both the most democratic and luxury brands there is a certain “fork” of cost. In this review we will talk about hours in a budget equivalent to 200-1000 c.u.

But, of course, in some of the brands I have listed, you can find watches both cheaper and more expensive than the “fork” we have chosen.

Overview of brands of affordable women's watches

Tissot (Tissot)

Country of origin - Switzerland. Since 1985, the brand has been owned by the Swatch Group Ltd.

This brand has more than one decade of friendship with Russian market(Before the First World War, Tissot was the supplier of watches for the officers of the Russian army). Still remains one of the most popular with us, thanks to the perfect ratio of price and quality.

The brand adheres to the policy of creating "luxury" watches at affordable prices. All models use the same technologies as in the production of expensive swiss watches. But the price is invariably pleasant - from $ 150 to $ 1000.

Seiko (Seiko)

Country of origin - Japan. Once upon a time, these unflappable Asians almost brought down the Swiss watch market with their budget quartz watches. Now, while retaining the middle price segment, they are slowly but surely gaining a medium-high niche. The restraint of forms is more than compensated by the indestructible quality of the mechanism and the introduction of the latest technologies.

The simplest female model wrist watch will cost $ 150, the most beautiful - about $ 800. But there are also universal models (unisex) for $ 3,000.

Fossil (Fossil)

American watch brand. They are famous for combining the design of the 50s with the latest trends.

But for lovers of stricter lines, there is also a model here. The choice is huge! And the price starts from just $100. To accurately buy a watch that you will wear for a long time, focus on models with wide straps.

SKAGEN

The brand is from Denmark. Hence the real scandinavian design- concise and discreet. More precisely, from Denmark, the founders of the brand are the Jorst spouses. In the late 80s, they moved to the USA, where they fulfilled their American dream by creating cool watch at a democratic price. Two years later, they conquered the American youth and even received an award as "the fastest growing business in the United States." Today Skagen is sold in more than 65 countries around the world.

The price starts from $100.

Swatch (Swatch)

Well, how could it be without them! It is these fun plastic accessories, more like children's toys, that the Swiss watch market owes its salvation from the ruthless Japanese expansion in the form of inexpensive Seiko quartz watches. It was necessary to urgently come up with something, and local watchmakers decided to combine Swiss quality with plastic materials and bright design. The move was so successful that now the Swatch Group owns such brands as Harry Winston, Omega, Rado and many others.

Today at Swatch you can find not only their famous colorful plastic watches, but also more serious models ranging from $150 to $300.

Life hack! At Swatch, be sure to pay attention to men's models. They are also very cool and wearable as part of a women's wardrobe.

Emporio Armani (Emporio Armani)

I bow before the talent of signor Giorgio to win the love of the consumer. Everything is in demand, from haute couture outfits to exclusive chocolates. The so-called "second" line of Emporio Armani was launched in 1981. And this caused considerable indignation in fashion circles. How is the very concept of high fashion compromised?! But Armani did not react to the attacks, did not retire shamefaced into exile on the island, but did what he considered necessary. And now we consider how many second and further in order lines have now been opened by famous couturiers?

Watches, like all products that bear the name of the master, are different good quality. For which we love. The price starts from $200.

Just Cavalli (Just Cavalli)

And here is another second line of the well-known couturier. Founded by Roberto Cavalli in 1998. The brand's clothing deserves a separate review. But the production of accessories, in particular watches, is also managed by the brand at the highest level. You can buy a watch with a great name on it for $100 and up.

Calvin Klein (Calvin Klein)

Country of origin - Switzerland (brand - USA). The brand belongs to the already mentioned concern Swatch Group Ltd. So here American practicality is successfully combined with Swiss quality. In American online stores, the price starts at $100.

Burberry

The country of origin of the brand is England. Country of origin - Switzerland. Fans of the famous cell - you are here. If you do not want to part with your favorite pattern even for a minute, then this watch is made for you. The creative feature of the brand is cloth straps (all in the same cage) and bracelets in the form of a chain with the symbols of Great Britain.

The cost of a model with a legendary print is from $300.

Guess

Country of origin - USA. That's really "stylish-fashionable-youth." A brand that keeps up with all fashion trends. Despite their edginess, the models are quite versatile and wearable.

The starting price is $100. And models from previous collections on sales are sold even cheaper.

Anne Klein (Anna Klein)

Country of origin - USA. Very comfortable, high-quality and inexpensive watches, beloved by ordinary Americans. It's better to buy abroad.

Michael Kors (Michael Kors)

Country of origin - USA. Fans of loud and recognizable names - the brand is for you. Typically American, exquisitely adjusted and at the same time unobtrusively luxurious handwriting of Kors is recognizable from a mile away. American classic at its best. And the price starts from $100. In Russia, sometimes they cost twice as much. It makes sense to hunt for them at American sales.

Marc Jacobs (Marc Jacobs)

Hot American guy Marc Jacobs, in addition to cool clothes and bags, makes no less cool watches. The price starts from $100.

DKNY (DK NW)

And again the USA. Another representative of a solid American classic. The perfect balance of fashion trends with classic versatility starting at $150.

Jacques Lemans (Jacques Leman)

This is Switzerland. Solidity, solidity and once again solidity. The brand is relatively young, but thanks to its impeccable quality (this is Switzerland!) It has gained many fans around the world. I strongly advise you to join them too and take a closer look at the watches of this brand.

The price starts at $150.

TOUS (Tous)

The main activity of the brand is the production of jewelry with cute teddy bears. If you want to buy a watch “out of time”, then the model on a thin strap with gold bears is not the best best idea. TOUS has a lot of great basic watches priced at $200 and up.

Examples from the latest collection in the picture.

Diesel (Diesel)

The brand is from Italy. It is easy to recognize it by men's watch models. They are unmistakable due to their slightly futuristic design and deliberately large dial. But women's models are more concise, although no less stylish. They cost $200 and up.

Bulova

Country of origin - USA. But at the moment, the headquarters and production are located in Switzerland.

For young Americans, Bulova is the same indicator of status as a bag from Fendi is for fashionistas in the capital. The history of the brand reads like an exciting novel. The widest model range and compliance with the most bizarre demand. The price is from $100 for quite a good watch to $3000 for a "premium" collection.

Gucci (Gucci)

A brand that needs no introduction. Country of origin - Italy. Country of origin - Switzerland.

Well, how could Tom Ford bypass such a source of income for the company as the production of watches? And in 1997, having bought a Swiss watch factory, Gucci began their production. Thanks to the recognizable design, the prestigious brand name and excellent quality, they won the market quickly enough. It seems that no other watch is counterfeited in such quantities as Gucci.

And there is no point in buying a fake. Since, despite the fact that the brand is luxury, the watch is made at a very affordable cost for such a name (from $ 350).

What watch to choose?

First of all, high quality and durable!

Where to look for them? Unfortunately, watches are now being counterfeited no less famously than bags, so it is best to buy them in branded or well-established stores. You should be very careful with jewelry brands, which just today are selling watches at a stunning discount and for only $ 500, while the usual cost is several thousand. The risk of running into a fake is too great. In addition, a jewelry house that sells its products at a discount is nonsense!

I talk in detail about the rules for combining shades of metal for watches, jewelry, accessories for bags and other things in the online school. Globally - all these "prohibiting" rules have long been canceled. You can even buy several leather straps and change them from look to look.

If a truly expensive watch, decorated with the treasures of King Solomon, is primarily an investment, and they are worn on especially ceremonial occasions, then discreet models, even if they are made with the addition of precious metals or just crystals, serve to be worn . And today it is more of an accessory than a functional item. You can also check the time on your mobile device. A close relationship with jewelry allows the watch not to go out of fashion in a matter of seconds! Therefore, when choosing, we focus on our own preferences, style, wardrobe and budget.

Where we started discussing the best men's watches, we have analyzed how mechanical and quartz watches fundamentally differ. Today we will look at the most popular watch companies that can be found in stores at affordable prices and talk a little about how to care for men's watches.

The most popular watch companies in the middle price category

First of all, it is worth focusing on such an important point as the country of origin. We are advanced people and we understand that almost everything in modern world either manufactured or assembled in China. Surely, at the moment you are internally indignant. Still, it is generally accepted that China produces only low-quality copies, but this is not so. It is worth distinguishing between products produced clandestinely and under license. If you can expect anything from underground things, then licensed products, most often, are no different from the original, except, in the case of China, the cost. This applies not only to watches, but also to other devices that we use throughout our lives. Therefore, do not be afraid of the inscription "Made in China" on the back cover of the model you like. If you buy it in a prestigious and well-known store, then you have nothing to fear, especially since any watch is guaranteed. You may also come across a mysterious inscription, for example, "japan movt cased in china". What does it mean? This marking indicates that the mechanism of this watch is made in Japan, and the case and assembly are Chinese.

In this article, we will not analyze watch companies with excessively high prices and will focus on a few of those that models under $100 can offer. Almost all of them you have met, are widely distributed in retail and have a good value for money. All of them, with proper handling and the right place of purchase, will serve you well and will not cause any complaints.

Casio (quartz watch)

Casio Computer Co Ltd. Let's start the list, in my opinion, with the most popular Japanese watch company, which I chose great amount of people. Founded in April 1946 and named after its founder Tadao Casio. Initially, this firm produced calculators, including the world's first electronic compact calculator "Model 14-A".

To date, Casio offers several series of watches, each of which has its own distinctive features and focus on a specific audience. Given that once the author of this article got to know this watch company especially closely, let's focus on several lines of Casio models. We will deal only with those that include male models minus the price category from 10,000 rubles (Pro Trek, G-Shock, Sheen).

• Casio Collection. The most diverse line of watches, including models different style and design. It includes classic analog, electronic and combination watches. They were made in various options and from various materials: plastic, steel, steel plus plastic. Please also note that almost all models are present in different color scheme, with a metal, rubber, rubber or leather strap, as well as with different functionality, but similar appearance. A wide price range from 3,000 to 10,000 rubles will allow you to choose the best option for you, and a wide variety of models will allow you to choose the watch that best suits your preferences.
• Casio Edifice. An invariable feature of this series is the presence of various functional extensions. Advanced models are equipped with such additions as synchronization with the phone, solar battery, multiple alarms, phone finder and the like. The watches of this series are rather massive and mostly made of metal. The design combines brutality and high technology. The price range ranges from 5,000 to 10,000 thousand rubles.
• Casio Sports. As the name suggests, this series is intended for athletes. The price ranges from approximately 2,000 to 6,000 rubles. Available as a massive metal watch, and made in plastic, lightweight and comfortably fitting the wrist. Some models have a specific range functionality such as moon phase, temperature sensor and so on.
• Casio Lineage Titanium. My favorite series, to be honest. All watches of this line are made of titanium, from which, by the way, deep-sea suits are made. These models are much lighter than their steel counterparts, fit perfectly on the hand and demonstrate high durability of the case and bracelet. Smooth contours and a discreet appearance will appeal to practical, not devoid of taste men. The cost varies from approximately 4,000 to 10,000 rubles.

Orient (quartz and mechanical)

Orient Watsh Co Ltd. A Japanese company with over fifty years of history. It occupies not the last place in the list of Japanese watch brands and is known worldwide for its quality, stylish appearance and affordable price. Once upon a time, Orient, interestingly, produced parts for printers.

Orient makes watches from high quality of stainless steel, in different variations and different functional content. The assortment is quite diverse and is represented by classic analog watches with an ascetic but elegant appearance, advanced models with a variety of functions, as well as mechanical watches with manual winding, automatic winding, and even in the version when the model is wound in any of these two ways. And if Casio, for the most part, offers outwardly "fancy" samples of wrist chronometers, then Orient is more of a choice for lovers of a strict classical style.

Prices for watches from this manufacturer range from 2,000 to 70,000 rubles.

Swatch (quartz)

Swatch Group Ltd. A company that helped watchmaking survive in Switzerland with the entry of Japanese competitors into the market. Thanks to the release in 1979 of "Delirium", the thinnest wristwatch with a limited number of parts, she was able to survive the crisis and found the Swiss Microelectronics and Watch Industry Corporation, which later began to produce various watch series, the most famous of which is a series of thin plastic watches with a minimum of detail. Due to the affordable price and quality of products, Swatch is still one of the most famous watch companies.

Those who prefer a dynamic lifestyle, love practicality and creativity, will appreciate the models from the Swatch Originals line. For those who tend to choose metal and appreciate elegance and casualness in watches, they will definitely find something for themselves in the Swatch Irony series.

The price of Swatch watches starts at about 3,000 rubles.

Essence (quartz and mechanical)

South Korean watch company founded in 1979. She became famous for using unusual innovative materials (ceramics, tungsten and sapphire) and Swiss watch movements in her products. It is important that all these materials have hypoallergenic properties.

Let the majority model range Essence and has a rather high price, which can be judged at least by the materials used, but you can also find models from 3,000 rubles in it.

Durable, stylish and reliable, watches from this South Korean company can satisfy even the most demanding criteria and will become an integral part of your wardrobe, demonstrating your good taste.

Romanson (quartz and mechanical)

Like Essence, this company is also from South Korea, but much younger than its competitor. In mechanical watches, Romanson uses Swiss movements from ETA, and in less expensive quartz watches, Japanese movements from Miyota. Thanks to this, this company boasts much more affordable prices than those offered by Swiss manufacturers. This, as well as high production control and the availability of the ISO 9001 quality certificate, allowed the company to win its place in the market and gain recognition in many countries of the world in a relatively short period of time.

The advantages include a huge selection of models, as well as a rapidly changing assortment. The cost of watches presented by Romanson starts from about 3,000 rubles and more.

Poljot-chronos (quartz and mechanical)

Let's finish our small list of watch companies with a patriotic note, mentioning the domestic Polet-chronos, created on the basis of the special-products shop of the First Moscow Watch Factory "Polyot". Distinctive feature Specialists of this watch factory is that in addition to wrist watches, they also produce marine chronometers, deck watches and other watches designed for specific tasks. The products of this company are in no way inferior to their foreign counterparts, in addition to having a Russian flavor. Poljot-chronos is a leader in the production of gift watches, in addition, providing reasonable prices for its products from 3,000 rubles and more.

To the greatest extent, the assortment of the watch factory is represented by quartz watches made in a strict casual style.

This concludes a small list of watch manufacturers. I would like to draw your attention to the fact that there are a huge number of watch brands around the world, and it will take a huge amount of time to list all of them. There are far fewer of those that offer their products at an affordable price, while not losing in quality to their more expensive competitors. In this list, the author of the article indicated only those companies that he personally encountered and whose quality he was convinced of.

Watch care

Now that we have roughly decided on what kind of watch we need, on what basis to choose them and which companies to pay attention to, it is worth mentioning separately about caring for them. Do not neglect this point, because the longer you wear a watch, the more attached to it. It will be rather sad if, by coincidence, they fail, and after all, not all breakdowns in watches can be repaired. That is why it is necessary to take care of the watch to the best of your ability.

When handling quartz and mechanics, several simple rules, which will increase their service life:

• When setting the time, the hands must be scrolled only in the direction of their movement.
• Do not expose watch b about greater exposure to moisture than what they are designed for. If the watch has been exposed to salt or chlorinated water, rinse it. If they are not initially waterproof, then stop them (if possible) and take them to the workshop to dry and clean.
• Do not leave the watch near a source of magnetic radiation.
• Mechanical watches with manual winding are recommended to be wound every day at the same time until the spring is fully wound.
• Take care of both the watch and the bracelet / strap. Avoid subjecting the mechanism to impacts and shocks.
• Do not use watches that are not designed for this when playing sports.
• Experts recommend giving your watch for maintenance about once every four years, during which the movement will be checked for accuracy, cleaned of possible dust and lubricated. It is also necessary to periodically change the rubber gasket that protects the mechanism from moisture ingress through the gap between the case and the back cover. This service is also provided by watchmakers.
• Do not change the battery yourself. Contact an authorized service center. It is better to do this before the expiration date of the battery (in case you decide to throw the watch into a distant drawer), because otherwise the battery may leak and cause irreparable damage to the mechanism.
• Take off your watch before going to bed so as not to damage it with involuntary movements, as well as before visiting a bath or sauna. Increased humidity and heat can also damage the watch.

Finally

I hope this article helped you in choosing a watch or clarified your questions. Remember that choosing a quality watch is not easy, especially considering the average price category, but “hard” is not “impossible”. There are many quite affordable models that look much more expensive than their price and demonstrate good performance. The main thing is to be able to see exactly “your” watch, because it is, in fact, not just a wardrobe item, but a clear demonstration of your lifestyle to others.

Take care of your time and all the best.