Business idea: Wholesale.

Wholesale business is a special scope of activity with its unique specificity. To achieve an excellent result and receive a stable income, you need to know this specificity perfectly. Many entrepreneurs are considering the wholesale business as an opportunity to earn good money without much effort, and they are right on all one hundred.

You will learn:

• What is wholesale business
• What are the advantages and shortcomings of wholesale businesses
• What types of wholesale sales distinguish
• How to organize wholesale business
• Do you need investments at the start of wholesale business
• What errors are most often allowed in the opening of wholesale businesses

What is wholesale business

Wholesale as a business is a purchase of products in large parties from the supplier or manufacturer (less often) for subsequent implementation in small quantities. That is, the products do not buy a finite consumer, but a representative of the business to subsequently resell her or use in production needs. Of course, a wholesale business occupies far from the last place in the issue of economic relations between production areas, producers of goods and retailers engaged in retail.

Before ambitious beginner entrepreneurs, the problem of choice between wholesale and retail trade. Each industry has its advantages and disadvantages. The choice can be done only thoroughly by analyzing each of them.

To achieve heights in retail, you need:

• Find the appropriate room to ensure the competitiveness of the enterprise, the location must be "profitable", passing.
• Place a sufficient summary to redeem the room / make a rental fee, as well as purchase goods.
• Have the necessary financial resources in order to pay for personnel to pay.
• Select funds for advertising and further promotion of the enterprise.

For the organization of wholesale business follows:

• Select one or more reliable suppliers.
• Conclude contracts with shops in which the goods will be implemented.
• Choose a way of transporting goods (you can rent or purchase trucks in the required quantity).
• Find staff.

How to improve the wholesale business

Wholesale of wholesale trade "clamp" between suppliers and purchases, which themselves face all the problems of the crisis period. How to build sales so that the counterparties are satisfied, and the company just went to favor? Get to know the seven decisions that helped the wholesalers not just to keep, but to raise the bar. You will find them in the article by the magazine "Commercial Director".

What types of wholesale trade

Two main forms of wholesale trade:

• No need to advertise an enterprise is enough shape customer base retail partners.
• The ability to not focus on the location of the wholesale warehouse or enterprise, unlike retailers. Wholesale base can be located in any place convenient for you.
• The amounts of wholesale transactions and contracts are significantly higher than retail.
• Wide sales area.
• The ability to conclude many contracts with large manufacturers, regional, including, since they are often resorting to the services of wholesale enterprises.
• Chance to implement the most favorable types of products, such as, tobacco products, alcohol, semi-finished products; Retail companies must create an extensive trade assortment, seeking to satisfy all consumer requests.
• Savings on the purchase of wholesale goods - this allows you to establish the retail cost of its products.
• Strict regulation of the conditions for the sale and sale of goods by the contract between wholesale businesses and retail firms; Thanks to the agreement drawn up, the possibility of disagreements and conflicts between organizations is practically excluded.
• Getting payment for goods Immediately after delivery - the wholesale supplier does not wait until it is sold.
• Tax rules for wholesale trade, according to the legislation of the Russian Federation, simple enough. A single temporary income tax is superimposed on retail enterprises, while wholesalers must pay contributions, according to the OSN or SNN (general or simplified tax system), which is much more convenient.
• Direct cooperation with experienced purchases interested in a low product price and constantly trying to reduce the cost.
• Requests from buyers about the maximum deferment of payments.
• Endless debts from buyers and, as a result, the growth of overdue accounts receivable.
• Competitors regularly sell goods at low prices, which is reflected in product quality.
• Admission requirements from customers on the fulfillment of their conditions (for example, a sticker on the goods of special shortcuts, bringing us to a certain time with small parties, the use of Euro-pallets for delivery and many others).
• The absence of control points of control over the work of managers in the sales department.
• Violation of interaction in the departments of the company, which is the cause of failures in work and deliveries.
• The lack of an advertisement effect that does not contribute to the promotion of products.
• The introduction of huge fines for non-compliance with certain conditions under delivery contracts.
• Periodic "Teachka" of customers, some of which are ruined, others - make a choice in favor of other suppliers.

1. Transit. It provides for the delivery of products in the retail point directly without export to the wholesale warehouse. The main advantage of this form is the higher speed of trade turnover and the safety of products.
2. Warehouse. Products are implemented from the warehouse. The form, which is today the most common, allows you to prepare goods before selling and supply retail sales points with small batches of the products that are required at the moment.

Wholesale points differentiate and the breadth of the range of goods:

• Specialized (narrow) assortment implies less than 200 items.
• The "limited" assortment is considered to be the names of goods in the amount of less than 1000.
• A wide range is from 1 to 100 thousand items.

In terms of turnover, wholesalers are small, medium and large.

By delivery method: goods are delivered to the points of motor vehicles of the company or company employees. Products are also possible to issue directly from the warehouse.

There are several sales systems - exclusive, selective and intense. On one of these systems and your business will be organized.

If the activity is based on the exclusive system, the manufacturer must issue a trade license, according to conditions franchising . The number of intermediaries is minimal. With a selective system, which also includes a whole business, an organization and manufacturer conclude distribution agreements. In this case, the implementation is usually subject to technically complex products. The intensive sales system implies the presence of a large number of intermediaries and wholesale companies.

Is it possible to start a wholesale business without investment

Wholesale business without investments is real. The entrance to it is possible with the complete absence of funds. All that will need a person who wants to work and earn - telephone, open access to the Internet and a focus on the result. It can be refer to the question with the share of skepticism, saying that all niches are already busy, and there are no starting capital. But the advantage of the wholesale business and is that it does not require financial injections. You need to be sociable, self-confident and an intelligent person.

This option will appeal to beginners in business.

3 myth about wholesale business

1. "Retail buyer himself can find the supplier." There are no cases when, with quite effective work, the company does not receive profits in full. The reason may be hidden in the inability or reluctance of the supplier self-relocated. Most of the category of people who deny the Internet, Yandex.Direct and other advertising channels make up men between the ages of 50, which began their business in the 90s. Buyer will certainly find the supplier himself. But it is worth considering the large territory of our country and large volumes of consumed wholesale products. In any case, not every entrepreneur manage to sell the maximum amount of products. The main task of the wholesale business is to help suppliers sell goods on a huge scale.
2. "If I summarize the supplier and the client, they will hold everything themselves, and I will throw me." To exclude such an unpleasant situation can be concluded by the Agency Agreement. The likelihood that you "kick" will be reduced to zero. The essence of the contract is that when finding customers for a supplier, you will receive percentages from the product realized. With this scenario, the supplier is unprofitable to terminate business relationships with you, because in its interests - regularly sell products, what you and help him.
3. "Attract customers for wholesale sales is very difficult." Entrepreneurs engaged in the wholesale business often find customers via online ads. Contextual advertising Yandex.Direct is also a very effective business tool. Thanks to a simple algorithm, even a novice businessman can make a good selling announcement that will contribute to attracting customers. At the moment, a number of holdings and large companies are engaged in the search for suppliers on the Internet. However, many entrepreneurs will mark this option, which is very "on the hand" beginner tootteful intermediaries. Not the last role in the creation of customers play "Cold" calls and the work of high-class sales managers.

How to open a wholesale business

Stage 1. Market analysis and identification of the most liquid (fast-selling) goods. To identify and predict the most sought-after options, the wholesale is absolutely no need to dive into a deep study of all existing proposals. Pay attention to food products: flour, sugar sand, butter, baby food, canned food. All these products allow you to start a business without investment on wholesale. Just agree on cooperation with an inexpensive manufacturer, and it's small.

Stage 2.Select a niche. Think what niche you would like to occupy. The easiest option is to work with fine-winding parties. If you decide to open a whole business from scratch, this will allow to obtain valuable skills to conclude contracts and determine the method of profit.

Stage 3.Choosing a group of goods. Choosing goods to implement, consider several important components:

• Prefer the group of products in which you are well oriented. For example, if the education you received in a forestry institute, stop on the products in the field of woodworking. At the same time, for a person who has a huge desire to develop, no borders. Even without relevant education, it is quite possible to understand the products of any industry.
• Analyze which goods are presented in the local market, which products are observed with the greatest demand, pay attention to the price of price formation, find out which regions act as suppliers. Next, find the manufacturer who can sell similar products at discounted prices and offer the potential consumer to implement them on the wholesale.
• Selecting the products by category, make a choice in favor of those products whose sales do not depend on the time of year, weather conditions and other similar factors. You do not need to acquire perishable products. Starting business, do not take into account and exclusive goods, popular in a limited circle of buyers.

Stage 4.Selection of warehouse. Before organizing a wholesale business, pick up a storage room. His absence can be a significant problem. Many entrepreneurs are now suggesting that, both in megalopolis and small cities and villages there is a shortage of warehouses. That is why rent is poured into a large amount, especially if the area is large, and the location of the room is successful. When organizing a wholesale business, remember - to rent or purchase warehouses needed after you have chosen products for implementation. This is due to the fact that, storage conditions, for example, household equipment differ significantly from the principles of storage of dairy products.

Think about buying and renting the room. Perhaps the construction of a warehouse will be a much more profitable event than monthly contributions for rent. The construction of a quick-scale warehouse has long ceased to be a difficult task - there are all conditions for organizing such a premises. Also think about buying or renting racks, refrigerators and other equipment for the uninterrupted functioning of the warehouse.

Stage 5. Survey of the supplier - the key point in the organization of wholesale trade. Of course, it is better if the manufacturer will work in the immediate territorial proximity to you. Find people producing products and interested in rapid sale. Such an enterprise or company can become a furniture factory or a dairy plant with reasonable prices. In this case, the difficulties with delivery should not have anything - and this is also a huge plus.

Often large-scale federal producers work with many wholesale businesses or regional dealers. As a consequence, the long "chain" of sales goes through several wholesale points. It all depends on the number of competing companies in the trading industry, the level of demand for goods and the volume of retail market. Goods always fall into retail sales points through the wholesale, and then sales start.

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Choosing a group of goods for wholesale implementation, remember that a wide range of products always contributes to income. Increased supplies and contracts with partners - the process is gradual.

The search for a manufacturer who has no company at the moment with which you can buy goods wholesale - a difficult thing. But in the interests of manufacturers and major suppliers - long-term cooperation with the wholesale business, and therefore its representatives are always offered bonuses and discounts. Direct cooperation with manufacturers without intermediaries can significantly save money.

Stage 6. Hiring staff. An important role in the organization of wholesale businesses is played by interaction with sales representatives. The main task of representatives is to find the largest number of retail sales points that take on the sale of certain products. It is usually necessary to pay for goods or immediately, or after their implementation in the store. Sometimes sales representatives also act as freight forwarders, delivering products by sales points, studying paper and issuing goods. The sales representative is a key link in any chain, since it is he finds potential customers, concludes supply contract and directly works with store employees.

Not only sales representative is important in the wholesale organization. You must cooperate with the PC operator, which will deal with the processing of applications, accountant, storekeeper, cashier and driver.

Stage 7.Purchase of transport. Ideally, it is worth buying a car. But if you do not have such an opportunity yet, you can rent transport or find drivers who already have a personal cargo vehicle. If you plan to implement products in a large volume, buy a lift truck.

How to open a branch of wholesale business in the region

Before each wholesaler sooner or later, the question arises about building a sales system in the regions. How to most effectively promote your products for hundreds of kilometers from the head office? How to minimize risks and logistics costs? How to keep a brand reputation under control? The Magazine "Commercial Director" answers all these questions in his article.

What an agreement to conclude with the supplier

Between a businessman engaged in wholesale trade, and the supplier is a agency agreement. It provides for the duties of each party and ensures their mutually beneficial relationship. According to the contract, the wholesale businessman is looking for customers for the supplier, and the last, in turn pays interest for each of the perfect transactions.

When concluding the contract, pay attention to several aspects:

• The main function of the agent is to look for buyers.
• The contract is signed by the agent and supplier.
• The signature can be delivered by an individual who has no LLC or IP.
• The document should be registered the percentage you get for the transaction.
• The contract may contain the amount of implementation, payment methods (cashless payments, tax), work schedule and other details.
• The contract registers the information available in the Civil Code. It says that the contract undertakes to the agent for the remuneration to legally, on behalf of the Principal on its own behalf, but at the expense of another side or at its own expense or on behalf of the principal.

Here you can consider a number of options:

• You, that is, the agent, act on the name of the supplier and at its expense.
• You are acting on behalf of the supplier, but in your own expense.
• You act from your own name and at your own expense.

Of course, the presence of an agency contract does not give a 100% guarantee of the case of cooperation with a dishonest supplier. This document is designed to provide your emotional tranquility and confidence that you are acting according to the law. The presence of a agent contract is a reason for the supplier to be confident in your decency and legal literacy. It is much more important, of course, to negotiate with the second side of humanly, to establish good relationships and give a supplier to understand that working with you, he will always be afloat.

1. Before implementing a business plan for wholesale trade, select a niche that will be engaged, and analyze the market.
2. Examine the properties of products with which you would like to work, learn more about the market and do not miss the seasonality of the goods.
3. At the beginning of work, always focus on the accumulation (money, customers, products residues).
4. In the process of developing activities, the staff will expand, and therefore carefully calculate every step, think about the feasibility of making new professionals.
5. The beginning is always the most difficult, and therefore work will be a lot; At an indefinite period, you can forget about holidays, weekends and leave.
6. If you can not take a loan and impose other financial obligations, give up them, at least until you are making sure that you do not threaten the risks.

Typical errors beginners in wholesale business

1) There is no clear action plan. In business there is no improvisation, and about it, unfortunately, forget many newcomers. The difference between the business from everyday life and is that things left for samonek are insoluble and do not bring a good result. Many entrepreneurs have no action plan, project. Business plan (wholesale) must accompany you from the very beginning of the activity. Subsequently, time for its preparation will simply not be.

If you wish to make a profit from work, write every action and make up for a year. Think what you need to expand the client base, how to turn random customers in constant, push the steps on paper. Work over the frame search system, make a selection of employees, find suppliers. Development of a clear plan takes your minimum amount of time, but the maximum will save it in the future.

2) the starting capital is incorrectly distributed. Most newcomers defering: "How to open a wholesale business?", They want everything immediately, and therefore it is irrational to spend starting financial resources. Unattended expenditures include the purchase of ultramodern equipment, a high rent for a warehouse and a greater salary of specialists. Remember that money business brings, above all, sales. Therefore, the funds are better to send to the development of sales, supply channels and sales.

When making a business plan, pay attention to the most cost points. Analyze them and understand that at the very beginning of work you will not need. From the list you can cross out a new expensive office equipment, creating a modern personal site - you will take these questions later. If you can work not in the office, but in any other room, give up lease. You can always enter the new office.

3. Neon understanding the importance of the target audience. Beginner businessmen often do not have an idea of \u200b\u200bthe target audience and market segmentation. And, at the same time, these are key value in business. If you do not identify the target audience and do not understand who your products are intended before it started to implement, it will be very difficult to compile an effective plan for its implementation.

Advertising campaign is effective when it is clear for whom it is designed. Think for whom your product? What age are these people? How much, on average, they get per month? Being confident that your concept is interesting to any category of population, you should not direct advertising to everyone - you lose time. From how precisely you will present a potential client depends on the success of your business.

4. Neon understanding the difference between selling and marketing. A number of entrepreneurs do not understand what sales differ from marketing, and confident that these concepts are practically synonymous. But it is not. Let us give an example. The seller generates and implements the ideas of wholesale businesses, takes a number of actions so that the person acquires products. These are sales. Actions from the marketer, aimed at the fact that the buyer addressed you - marketing.

If you know exactly about your target audience, there will be no problems with advertising. You clearly understand how and where it is better to give it. There are a million ways, how to attract the client. One business is effectively progressing when using one advertising campaign, a completely different concept is based on a completely different campaign.

5. Waiting for instant profits. Many entrepreneurs do not understand: instant income in business does not happen. This is especially true of those who have not previously led such affairs. And if profit is not possible during the first months, the people's business. And you should simply show patience.

When calculating any business plan into account, the fact that the first year of work does not give almost no profit. Moreover, it may be very expensive. And only then the losses become minimal, then they are reduced to zero, and after a couple of years, the finished wholesale business is generated. Patience is the basis of any business project.

How to increase sales in wholesale business

There are ways using which you can attract the clientele and increase sales. For example:

• Streamlining sales management system.
• Interaction of regular customers and attracting them to work.
• Creation and holding a quality advertising campaign.
• Increase customer base.
• Transferring potential customers to real.
• Increase marginal profit.
• Competent system of motivation of sales specialists.
• Effective work with receivables.

All of these manipulations are possible in the framework of a small enterprise using special business technologies.

How to turn wholesale customers from potential in constant

The way the wholesale business is organized and what its specificity is not important. The main thing is systemic and continuous sales. In this regard, the key point in the system is the development of a sales funnel. Moreover, it is not important how much the presentation of this funnel, how much effective work with it. Basically, wholesalers pass 6 sales stages, at each of which it is important to negotiate with customers.

The first block is the number of customers who called managers.

The second block is the number of interested customers who received a commercial offer.

The third block is the number of clients with which to meet.

The fourth block is the number of people who have already taken place.

The fifth block is the number of buyers who have concluded the contract.

The sixth block is the number of buyers who received the goods from the first shipment.

Who to entrust the fulfillment of this work? Commercial department of the company. If we talk about the three-level sales department, the department, which is at the first level, creates a stream and performs "cold calls". He does not deal with negotiations and documentation.

More qualified managers closes sales. At the same time, high-class professionals, as a rule, do not want to deal with "cold calls", with a greater hunting, talking with regular customers, making up documents and taking orders. This leads to the termination of the influx of new persons in the business on wholesale sales. Therefore, the optimal option is to create a three-level sales department, in which the responsibilities will be clearly distributed among employees.

After visualizing the funnel, it is necessary to write indicators that exist at each level. If the systematic measurement of indicators is not carried out, start it right now, and then you can estimate the reasons for which income does not increase and sales are not increasing.

How to identify "Weak Places" Funnels Sales

Galina Kostina,

head of Consulting Agency "ProfBusinessConsulting"

By making a cut of a funnel, you will understand how much potential consumers moves to a new level. For example, at a certain stage there is a narrowing of the funnel. So, it makes sense to talk about a weak place in the general system, and you can quickly intervene and correct the situation.

Example 1. The daily responsibilities of managers include 50 "cold calls", which is reflected in the check list. However, the influx of new buyers is not observed. The reason may consist in the ineffectiveness of the "cold call", the inability of the manager to negotiate at the proper level or initially incorrectly compiling the portrait of the buyer.

Example 2. Thanks to the "cold calls", many customers became interested in your company. You sent them a commercial offer (by going through this to the second block). And here the funnel suddenly narrowed, as the client did not want to meet. The reason is in improper compilation of a commercial proposal that a potential consumer is simply not interested. The fact is that buyers in this case are experienced purchases that pay attention only to numbers, and not on goods that can be of the highest quality. Therefore, think about how to make the most attractive commercial offer.

Example 3. Your employees regularly host meetings, you send specialists in a business trip, but all no avail - contracts are not concluded. Review the negotiation model, organize workshops or courses for employees on which they could purchase the necessary skills. After learning, appreciate the situation.

Example 4. Contracts are concluded, but at this stage the buyer stops working with you: does not make orders, and shipments are not implemented. You will need the help of qualified managers who know how to work with objections and perfectly owned by communicative skills.

Information about experts and companies

Galina Kostina, Head of the Consulting Agency "ProfbusinessConsulting". Business consultant, expert to increase sales and profits for small and medium-sized businesses. He has 18 years of experience as a top manager in large manufacturing companies. The path from the Chief Accountant (including in Vimm-Bill-Dann) and the Director of Economics and Development - before the creation of its own consulting agency. It has a successful experience of implementing internal development projects, strategic planning, expansion of production, attracting investment financing. The author of articles for professional federal editions, leading trainings and master classes.

Consulting agency "ProfsusinessConsulting" - This is a team of professionals engaged in technology growth and achieve results for small and medium businesses.

We all know that it is wholesale structures that help ensure a wide range of products that we see today on the shelves of retail stores. If you think about organizing a profitable business in the wholesale trade, our article will tell you how to better start and how to avoid difficulties awaiting on this path.

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Business in wholesale trade: What are the advantages?

Wholesale trade is a purchase of goods by large parties from a manufacturer or supplier for further resale by small amounts. In other words, the goods are not purchased by a finite consumer, but business representatives for the purpose of resale or use for the needs of production.

Of course, the wholesale business plays a significant role in the system of economic relations between the countries of the country, industry producers, product producers and retailers.

Often ambitious novice entrepreneurs face the problem of choosing between such forms of trading activity as wholesale and retail. Both of them have several advantages and disadvantages. Compare them, you can do one or another choice.

For example, to organize business in retailers you need:

• find a place for trading, located at a suitable place to store "competitive";
• have a sufficient amount of money to redeem the room or its monthly rental and the purchase of goods;
• put finances for the wage of the store staff;
• provide cost advertising costs and its promotion.

In order to organize a business in wholesale trade you will need to consider such components as:

• selection of a reliable supplier (one or more);
• selection of stores for the sale of goods (their number may be different);
• ways to transport goods (Rent or buying trucks. Their number will depend on the scale of your business);
• personnel recruitment.

Specialists note a number of advantages of wholesale business:

• in the field of wholesale trade, there is no need to "advertise" its company, after the customer base is formed in the field of retail;
• no need to pay great attention to the location, as it would be necessary for the retail chain of stores;
• the size of wholesale purchases and transactions are larger than retail;
• trading area wholesale company wider;
• large manufacturers, including regional, are more willing to use the services of wholesale organizations;
• wholesale organizations have the opportunity to choose for themselves the most favorable type of product for trading, such as alcohol, tobacco, semi-finished products or household chemicals. Shops are also trying to create the highest possible range, satisfying all the wishes of buyers;
• when purchasing goods in bulk, significant savings occurs, which means that the organization of wholesale trade, the entrepreneur can establish its retail price for products;
• all the conditions for the purchase / sale of goods between wholesale organizations and retail stores regulates the contract. This eliminates possible conflicts, misunderstanding and disagreement. Payment of delivered products often occurs immediately - during trade in bulk there is no need to wait for its implementation by end users;

In addition, our country's legislation provides for various tax rules for wholesale and retail. Thus, retail enterprises are subject to a single tax on imputed income, and in wholesale trade organizations pay contributions for a common or simplified tax system (OSN or USN). These schemes are simpler.

Retail also has a number of advantages:

• retail provides for more transactions and outlets for the sale of goods;
• there are also no costs for the maintenance of large warehouses;
• the retail price may be an order of magnitude higher than the wholesale, which means to make money on the "retail" with a competent approach and trading markup, you can more.

But in general, the advantages of wholesale trade in the realities of the modern economy are obvious.

Accounting for goods must be kept regardless of whether you traded or retail. This will help you a program for automation of business.ru. Combine all the company's operations into one scheme - from the order to the Supplier before shipment by the Client. Organize the uninterrupted work of several departments in a single base.

Types of wholesale trade

To begin with, decide on the type and form of wholesale, which will suit your business. The two main forms of wholesale trade are transit and warehouse:

In the first case, the products are delivered to the retail network immediately from the manufacturer or wholesale organization, without the import of goods to warehouses. Its advantage is that the safety of the goods is higher, the trade turnover is faster.

With warehouse form, the goods are sold directly from the warehouses. This type of wholesale trade is most common today, since it is possible to pre-sell the preparation of goods and supply retailers in small batches of goods of the required range.

Wholesale businesses are also distinguished by the breadth of the range of goods - from 1 to 100 thousand items "is considered" a wide range, less than a thousand items of goods - this is a "limited" assortment of the company in the field of wholesale trade, and less than two hundred names are already a "narrow" assortment, or "specialized". In size, the turn is distinguished by large, medium and small wholesalers.

Also, the organization in the field of wholesale trade may differ in the delivery method - when the goods are delivered by the employees of the wholesale company and on the company's motor transport or when the issuance of goods retailers is made directly from the warehouse.

Also, the organization of wholesale trade implies various markets for the sales of goods on which your wholesale business will be based - "exclusive", "selective" or "intensive":

In the first case, the manufacturer issues a license to trade in accordance with the terms of the franchise. The number of intermediaries here will be limited.

The "selective" sales implies the conclusion of dealer or distribution agreements between the manufacturer and wholesale organizations. As a rule, in this system there is a market for the sale of technically complex products.

With the "intensive" sales system, work is simultaneously with a large number of intermediaries and wholesale trade organizations.

How to organize a wholesale business from scratch

How to start a business in wholesale trade?

To begin with, it is necessary to decide on the types of goods and the industry, in which you plan to conduct your business in wholesale trade. Carefully examine this sphere and experience of other wholesalers, analyze the specifics of the activities of the main player-major enterprises.

First of all, pay attention to the goods or products that are manufactured in your area. What is famous for? Choose products for wholesale, which are high demand, regardless of the season, but at the same time, try to choose a niche "unoccupied" competitors and those areas where you can "play" prices.

A lot of disputes from novice entrepreneurs raises the question - what goods are more profitable to trade in bulk, and how to retail? The main law of business in the wholesale trade is the competent selection of the range. You can independently choose the most profitable products for trading wholesale.

First, ask the question: What goods will always be in demand from buyers? For example, alcohol, tobacco, and food products are most popular among clients of retail stores.

But here it is worth paying special attention to the fact that food has a limited and short shelf life or special storage conditions in stock. Household chemicals, cosmetics also enjoys in great demand among consumers - these goods are in demand at any time of the year and regardless of the economic situation in the country.

The organization of agricultural products in bulk directly from the manufacturer also, most likely, will be successful - the demand for such goods such as milk, potatoes, flour, cereals, sugar, vegetables and fruits are consistently high all year round.

When organizing wholesale, pay attention to the ease and specificity of the transportation of goods. Obviously, the furniture is made much easier and safer than to deliver drinks in glass containers.

Effectively manage the assortment, control the debitor and creditor, as well as make orders based on sales data, will help the business.ru program.

The next stage is the selection of warehouse. Before organizing a wholesale business, pay attention to this aspect: the search for a warehouse can become a big problem.

Today, many entrepreneurs celebrate an insufficient amount of warehouse space in large cities and small settlements. Their rent may cost expensive - depending on the place of the warehouse and its location.

Important! Rent or buy storage facilities immediately after you have decided on the type of product that you will resell.

Think about whether the construction of your warehouse will be more profitable for you than the monthly rental of finished premises? Now there are a large number of opportunities for the construction of prefruitable warehouses - they are built in a short time and are suitable for specific types of goods for wholesale trade.

Also consider the acquisition options or lease of warehouse equipment, refrigeration chambers, racks.

Set the planned value of the turnover of your wholesale trade enterprise. This can be done on the basis of the analysis of the number and volume of orders of wholesale buyers and their direct survey, you can also evaluate these statistics on the sale of goods and market status.

Today, the organization of wholesale trade is unthinkable without such an important condition as the presence of a reliable supplier. Supplier search is the main stage of the business organization.

The best option is to find a manufacturer in your area to work directly with it. That is, find those who directly produce goods or products and are interested in its early implementation on the market.

This may be a dairy plant or furniture factory. It is a priori, lower prices, and there will be no problems with delivery in the organization of wholesale trade.

Often, manufacturers, especially large, federal, deal with a large number of wholesale businesses or dealers in the regions, so that the "chain" of resale can be long and "pass" immediately through several wholesalers and resale.

It depends on the demand for products, the volume of the retail market in your region and the number of enterprises-competitors in wholesale trade. In any case, the products fall into retail stores through the wholesale business, where the end consumers acquire it.

Starting a wholesale trade business, think about what is wider the range of products for resale in your wholesale organization, the higher the profit will be. Obviously, "buildup" of volumes and contracts with suppliers will occur gradually.

Find a major manufacturer who has no company that carries out the wholesale purchase of goods in your region is really difficult. But large suppliers and manufacturers are interested in cooperation with the wholesale business, which means you will be offered a system of discounts and bonuses.

Of course, working directly with manufacturers, you can significantly save.

Wholesale business is a special scope of activity with its unique specificity. To achieve an excellent result and receive a stable income, you need to know this specificity perfectly. Many entrepreneurs are considering the wholesale business as an opportunity to earn good money without much effort, and they are right on all one hundred.

You will learn:

• What is wholesale business
• What are the advantages and shortcomings of wholesale businesses
• What types of wholesale sales distinguish
• How to organize wholesale business
• Do you need investments at the start of wholesale business
• What errors are most often allowed in the opening of wholesale businesses

What is wholesale business

Wholesale as a business is a purchase of products in large parties from the supplier or manufacturer (less often) for subsequent implementation in small quantities. That is, the products do not buy a finite consumer, but a representative of the business to subsequently resell her or use in production needs. Of course, a wholesale business occupies far from the last place in the issue of economic relations between production areas, producers of goods and retailers engaged in retail.

Before ambitious beginner entrepreneurs, the problem of choice between wholesale and retail trade. Each industry has its advantages and disadvantages. The choice can be done only thoroughly by analyzing each of them.

To achieve heights in retail, you need:

• Find the appropriate room to ensure the competitiveness of the enterprise, the location must be "profitable", passing.
• Place a sufficient summary to redeem the room / make a rental fee, as well as purchase goods.
• Have the necessary financial resources in order to pay for personnel to pay.
• Select funds for advertising and further promotion of the enterprise.

For the organization of wholesale business follows:

• Select one or more reliable suppliers.
• Conclude contracts with shops in which the goods will be implemented.
• Choose a way of transporting goods (you can rent or purchase trucks in the required quantity).
• Find staff.

How to improve the wholesale business

Wholesale of wholesale trade "clamp" between suppliers and purchases, which themselves face all the problems of the crisis period. How to build sales so that the counterparties are satisfied, and the company just went to favor? Get to know the seven decisions that helped the wholesalers not just to keep, but to raise the bar. You will find them in the article by the magazine "Commercial Director".

What types of wholesale trade

Two main forms of wholesale trade:

• No need to advertise an enterprise is enough shape customer base retail partners.
• The ability to not focus on the location of the wholesale warehouse or enterprise, unlike retailers. Wholesale base can be located in any place convenient for you.
• The amounts of wholesale transactions and contracts are significantly higher than retail.
• Wide sales area.
• The ability to conclude many contracts with large manufacturers, regional, including, since they are often resorting to the services of wholesale enterprises.
• Chance to implement the most favorable types of products, such as, tobacco products, alcohol, semi-finished products; Retail companies must create an extensive trade assortment, seeking to satisfy all consumer requests.
• Savings on the purchase of wholesale goods - this allows you to establish the retail cost of its products.
• Strict regulation of the conditions for the sale and sale of goods by the contract between wholesale businesses and retail firms; Thanks to the agreement drawn up, the possibility of disagreements and conflicts between organizations is practically excluded.
• Getting payment for goods Immediately after delivery - the wholesale supplier does not wait until it is sold.
• Tax rules for wholesale trade, according to the legislation of the Russian Federation, simple enough. A single temporary income tax is superimposed on retail enterprises, while wholesalers must pay contributions, according to the OSN or SNN (general or simplified tax system), which is much more convenient.
• Direct cooperation with experienced purchases interested in a low product price and constantly trying to reduce the cost.
• Requests from buyers about the maximum deferment of payments.
• Endless debts from buyers and, as a result, the growth of overdue accounts receivable.
• Competitors regularly sell goods at low prices, which is reflected in product quality.
• Admission requirements from customers on the fulfillment of their conditions (for example, a sticker on the goods of special shortcuts, bringing us to a certain time with small parties, the use of Euro-pallets for delivery and many others).
• The absence of control points of control over the work of managers in the sales department.
• Violation of interaction in the departments of the company, which is the cause of failures in work and deliveries.
• The lack of an advertisement effect that does not contribute to the promotion of products.
• The introduction of huge fines for non-compliance with certain conditions under delivery contracts.
• Periodic "Teachka" of customers, some of which are ruined, others - make a choice in favor of other suppliers.

1. Transit. It provides for the delivery of products in the retail point directly without export to the wholesale warehouse. The main advantage of this form is the higher speed of trade turnover and the safety of products.
2. Warehouse. Products are implemented from the warehouse. The form, which is today the most common, allows you to prepare goods before selling and supply retail sales points with small batches of the products that are required at the moment.

Wholesale points differentiate and the breadth of the range of goods:

• Specialized (narrow) assortment implies less than 200 items.
• The "limited" assortment is considered to be the names of goods in the amount of less than 1000.
• A wide range is from 1 to 100 thousand items.

In terms of turnover, wholesalers are small, medium and large.

By delivery method: goods are delivered to the points of motor vehicles of the company or company employees. Products are also possible to issue directly from the warehouse.

There are several sales systems - exclusive, selective and intense. On one of these systems and your business will be organized.

If the activity is based on the exclusive system, the manufacturer must issue a trade license, according to conditions franchising . The number of intermediaries is minimal. With a selective system, which also includes a whole business, an organization and manufacturer conclude distribution agreements. In this case, the implementation is usually subject to technically complex products. The intensive sales system implies the presence of a large number of intermediaries and wholesale companies.

Is it possible to start a wholesale business without investment

Wholesale business without investments is real. The entrance to it is possible with the complete absence of funds. All that will need a person who wants to work and earn - telephone, open access to the Internet and a focus on the result. It can be refer to the question with the share of skepticism, saying that all niches are already busy, and there are no starting capital. But the advantage of the wholesale business and is that it does not require financial injections. You need to be sociable, self-confident and an intelligent person.

This option will appeal to beginners in business.

3 myth about wholesale business

1. "Retail buyer himself can find the supplier." There are no cases when, with quite effective work, the company does not receive profits in full. The reason may be hidden in the inability or reluctance of the supplier self-relocated. Most of the category of people who deny the Internet, Yandex.Direct and other advertising channels make up men between the ages of 50, which began their business in the 90s. Buyer will certainly find the supplier himself. But it is worth considering the large territory of our country and large volumes of consumed wholesale products. In any case, not every entrepreneur manage to sell the maximum amount of products. The main task of the wholesale business is to help suppliers sell goods on a huge scale.
2. "If I summarize the supplier and the client, they will hold everything themselves, and I will throw me." To exclude such an unpleasant situation can be concluded by the Agency Agreement. The likelihood that you "kick" will be reduced to zero. The essence of the contract is that when finding customers for a supplier, you will receive percentages from the product realized. With this scenario, the supplier is unprofitable to terminate business relationships with you, because in its interests - regularly sell products, what you and help him.
3. "Attract customers for wholesale sales is very difficult." Entrepreneurs engaged in the wholesale business often find customers via online ads. Contextual advertising Yandex.Direct is also a very effective business tool. Thanks to a simple algorithm, even a novice businessman can make a good selling announcement that will contribute to attracting customers. At the moment, a number of holdings and large companies are engaged in the search for suppliers on the Internet. However, many entrepreneurs will mark this option, which is very "on the hand" beginner tootteful intermediaries. Not the last role in the creation of customers play "Cold" calls and the work of high-class sales managers.

How to open a wholesale business

Stage 1. Market analysis and identification of the most liquid (fast-selling) goods. To identify and predict the most sought-after options, the wholesale is absolutely no need to dive into a deep study of all existing proposals. Pay attention to food products: flour, sugar sand, butter, baby food, canned food. All these products allow you to start a business without investment on wholesale. Just agree on cooperation with an inexpensive manufacturer, and it's small.

Stage 2.Select a niche. Think what niche you would like to occupy. The easiest option is to work with fine-winding parties. If you decide to open a whole business from scratch, this will allow to obtain valuable skills to conclude contracts and determine the method of profit.

Stage 3.Choosing a group of goods. Choosing goods to implement, consider several important components:

• Prefer the group of products in which you are well oriented. For example, if the education you received in a forestry institute, stop on the products in the field of woodworking. At the same time, for a person who has a huge desire to develop, no borders. Even without relevant education, it is quite possible to understand the products of any industry.
• Analyze which goods are presented in the local market, which products are observed with the greatest demand, pay attention to the price of price formation, find out which regions act as suppliers. Next, find the manufacturer who can sell similar products at discounted prices and offer the potential consumer to implement them on the wholesale.
• Selecting the products by category, make a choice in favor of those products whose sales do not depend on the time of year, weather conditions and other similar factors. You do not need to acquire perishable products. Starting business, do not take into account and exclusive goods, popular in a limited circle of buyers.

Stage 4.Selection of warehouse. Before organizing a wholesale business, pick up a storage room. His absence can be a significant problem. Many entrepreneurs are now suggesting that, both in megalopolis and small cities and villages there is a shortage of warehouses. That is why rent is poured into a large amount, especially if the area is large, and the location of the room is successful. When organizing a wholesale business, remember - to rent or purchase warehouses needed after you have chosen products for implementation. This is due to the fact that, storage conditions, for example, household equipment differ significantly from the principles of storage of dairy products.

Think about buying and renting the room. Perhaps the construction of a warehouse will be a much more profitable event than monthly contributions for rent. The construction of a quick-scale warehouse has long ceased to be a difficult task - there are all conditions for organizing such a premises. Also think about buying or renting racks, refrigerators and other equipment for the uninterrupted functioning of the warehouse.

Stage 5. Survey of the supplier - the key point in the organization of wholesale trade. Of course, it is better if the manufacturer will work in the immediate territorial proximity to you. Find people producing products and interested in rapid sale. Such an enterprise or company can become a furniture factory or a dairy plant with reasonable prices. In this case, the difficulties with delivery should not have anything - and this is also a huge plus.

Often large-scale federal producers work with many wholesale businesses or regional dealers. As a consequence, the long "chain" of sales goes through several wholesale points. It all depends on the number of competing companies in the trading industry, the level of demand for goods and the volume of retail market. Goods always fall into retail sales points through the wholesale, and then sales start.

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Choosing a group of goods for wholesale implementation, remember that a wide range of products always contributes to income. Increased supplies and contracts with partners - the process is gradual.

The search for a manufacturer who has no company at the moment with which you can buy goods wholesale - a difficult thing. But in the interests of manufacturers and major suppliers - long-term cooperation with the wholesale business, and therefore its representatives are always offered bonuses and discounts. Direct cooperation with manufacturers without intermediaries can significantly save money.

Stage 6. Hiring staff. An important role in the organization of wholesale businesses is played by interaction with sales representatives. The main task of representatives is to find the largest number of retail sales points that take on the sale of certain products. It is usually necessary to pay for goods or immediately, or after their implementation in the store. Sometimes sales representatives also act as freight forwarders, delivering products by sales points, studying paper and issuing goods. The sales representative is a key link in any chain, since it is he finds potential customers, concludes supply contract and directly works with store employees.

Not only sales representative is important in the wholesale organization. You must cooperate with the PC operator, which will deal with the processing of applications, accountant, storekeeper, cashier and driver.

Stage 7.Purchase of transport. Ideally, it is worth buying a car. But if you do not have such an opportunity yet, you can rent transport or find drivers who already have a personal cargo vehicle. If you plan to implement products in a large volume, buy a lift truck.

How to open a branch of wholesale business in the region

Before each wholesaler sooner or later, the question arises about building a sales system in the regions. How to most effectively promote your products for hundreds of kilometers from the head office? How to minimize risks and logistics costs? How to keep a brand reputation under control? The Magazine "Commercial Director" answers all these questions in his article.

What an agreement to conclude with the supplier

Between a businessman engaged in wholesale trade, and the supplier is a agency agreement. It provides for the duties of each party and ensures their mutually beneficial relationship. According to the contract, the wholesale businessman is looking for customers for the supplier, and the last, in turn pays interest for each of the perfect transactions.

When concluding the contract, pay attention to several aspects:

• The main function of the agent is to look for buyers.
• The contract is signed by the agent and supplier.
• The signature can be delivered by an individual who has no LLC or IP.
• The document should be registered the percentage you get for the transaction.
• The contract may contain the amount of implementation, payment methods (cashless payments, tax), work schedule and other details.
• The contract registers the information available in the Civil Code. It says that the contract undertakes to the agent for the remuneration to legally, on behalf of the Principal on its own behalf, but at the expense of another side or at its own expense or on behalf of the principal.

Here you can consider a number of options:

• You, that is, the agent, act on the name of the supplier and at its expense.
• You are acting on behalf of the supplier, but in your own expense.
• You act from your own name and at your own expense.

Of course, the presence of an agency contract does not give a 100% guarantee of the case of cooperation with a dishonest supplier. This document is designed to provide your emotional tranquility and confidence that you are acting according to the law. The presence of a agent contract is a reason for the supplier to be confident in your decency and legal literacy. It is much more important, of course, to negotiate with the second side of humanly, to establish good relationships and give a supplier to understand that working with you, he will always be afloat.

1. Before implementing a business plan for wholesale trade, select a niche that will be engaged, and analyze the market.
2. Examine the properties of products with which you would like to work, learn more about the market and do not miss the seasonality of the goods.
3. At the beginning of work, always focus on the accumulation (money, customers, products residues).
4. In the process of developing activities, the staff will expand, and therefore carefully calculate every step, think about the feasibility of making new professionals.
5. The beginning is always the most difficult, and therefore work will be a lot; At an indefinite period, you can forget about holidays, weekends and leave.
6. If you can not take a loan and impose other financial obligations, give up them, at least until you are making sure that you do not threaten the risks.

Typical errors beginners in wholesale business

1) There is no clear action plan. In business there is no improvisation, and about it, unfortunately, forget many newcomers. The difference between the business from everyday life and is that things left for samonek are insoluble and do not bring a good result. Many entrepreneurs have no action plan, project. Business plan (wholesale) must accompany you from the very beginning of the activity. Subsequently, time for its preparation will simply not be.

If you wish to make a profit from work, write every action and make up for a year. Think what you need to expand the client base, how to turn random customers in constant, push the steps on paper. Work over the frame search system, make a selection of employees, find suppliers. Development of a clear plan takes your minimum amount of time, but the maximum will save it in the future.

2) the starting capital is incorrectly distributed. Most newcomers defering: "How to open a wholesale business?", They want everything immediately, and therefore it is irrational to spend starting financial resources. Unattended expenditures include the purchase of ultramodern equipment, a high rent for a warehouse and a greater salary of specialists. Remember that money business brings, above all, sales. Therefore, the funds are better to send to the development of sales, supply channels and sales.

When making a business plan, pay attention to the most cost points. Analyze them and understand that at the very beginning of work you will not need. From the list you can cross out a new expensive office equipment, creating a modern personal site - you will take these questions later. If you can work not in the office, but in any other room, give up lease. You can always enter the new office.

3. Neon understanding the importance of the target audience. Beginner businessmen often do not have an idea of \u200b\u200bthe target audience and market segmentation. And, at the same time, these are key value in business. If you do not identify the target audience and do not understand who your products are intended before it started to implement, it will be very difficult to compile an effective plan for its implementation.

Advertising campaign is effective when it is clear for whom it is designed. Think for whom your product? What age are these people? How much, on average, they get per month? Being confident that your concept is interesting to any category of population, you should not direct advertising to everyone - you lose time. From how precisely you will present a potential client depends on the success of your business.

4. Neon understanding the difference between selling and marketing. A number of entrepreneurs do not understand what sales differ from marketing, and confident that these concepts are practically synonymous. But it is not. Let us give an example. The seller generates and implements the ideas of wholesale businesses, takes a number of actions so that the person acquires products. These are sales. Actions from the marketer, aimed at the fact that the buyer addressed you - marketing.

If you know exactly about your target audience, there will be no problems with advertising. You clearly understand how and where it is better to give it. There are a million ways, how to attract the client. One business is effectively progressing when using one advertising campaign, a completely different concept is based on a completely different campaign.

5. Waiting for instant profits. Many entrepreneurs do not understand: instant income in business does not happen. This is especially true of those who have not previously led such affairs. And if profit is not possible during the first months, the people's business. And you should simply show patience.

When calculating any business plan into account, the fact that the first year of work does not give almost no profit. Moreover, it may be very expensive. And only then the losses become minimal, then they are reduced to zero, and after a couple of years, the finished wholesale business is generated. Patience is the basis of any business project.

How to increase sales in wholesale business

There are ways using which you can attract the clientele and increase sales. For example:

• Streamlining sales management system.
• Interaction of regular customers and attracting them to work.
• Creation and holding a quality advertising campaign.
• Increase customer base.
• Transferring potential customers to real.
• Increase marginal profit.
• Competent system of motivation of sales specialists.
• Effective work with receivables.

All of these manipulations are possible in the framework of a small enterprise using special business technologies.

How to turn wholesale customers from potential in constant

The way the wholesale business is organized and what its specificity is not important. The main thing is systemic and continuous sales. In this regard, the key point in the system is the development of a sales funnel. Moreover, it is not important how much the presentation of this funnel, how much effective work with it. Basically, wholesalers pass 6 sales stages, at each of which it is important to negotiate with customers.

The first block is the number of customers who called managers.

The second block is the number of interested customers who received a commercial offer.

The third block is the number of clients with which to meet.

The fourth block is the number of people who have already taken place.

The fifth block is the number of buyers who have concluded the contract.

The sixth block is the number of buyers who received the goods from the first shipment.

Who to entrust the fulfillment of this work? Commercial department of the company. If we talk about the three-level sales department, the department, which is at the first level, creates a stream and performs "cold calls". He does not deal with negotiations and documentation.

More qualified managers closes sales. At the same time, high-class professionals, as a rule, do not want to deal with "cold calls", with a greater hunting, talking with regular customers, making up documents and taking orders. This leads to the termination of the influx of new persons in the business on wholesale sales. Therefore, the optimal option is to create a three-level sales department, in which the responsibilities will be clearly distributed among employees.

After visualizing the funnel, it is necessary to write indicators that exist at each level. If the systematic measurement of indicators is not carried out, start it right now, and then you can estimate the reasons for which income does not increase and sales are not increasing.

How to identify "Weak Places" Funnels Sales

Galina Kostina,

head of Consulting Agency "ProfBusinessConsulting"

By making a cut of a funnel, you will understand how much potential consumers moves to a new level. For example, at a certain stage there is a narrowing of the funnel. So, it makes sense to talk about a weak place in the general system, and you can quickly intervene and correct the situation.

Example 1. The daily responsibilities of managers include 50 "cold calls", which is reflected in the check list. However, the influx of new buyers is not observed. The reason may consist in the ineffectiveness of the "cold call", the inability of the manager to negotiate at the proper level or initially incorrectly compiling the portrait of the buyer.

Example 2. Thanks to the "cold calls", many customers became interested in your company. You sent them a commercial offer (by going through this to the second block). And here the funnel suddenly narrowed, as the client did not want to meet. The reason is in improper compilation of a commercial proposal that a potential consumer is simply not interested. The fact is that buyers in this case are experienced purchases that pay attention only to numbers, and not on goods that can be of the highest quality. Therefore, think about how to make the most attractive commercial offer.

Example 3. Your employees regularly host meetings, you send specialists in a business trip, but all no avail - contracts are not concluded. Review the negotiation model, organize workshops or courses for employees on which they could purchase the necessary skills. After learning, appreciate the situation.

Example 4. Contracts are concluded, but at this stage the buyer stops working with you: does not make orders, and shipments are not implemented. You will need the help of qualified managers who know how to work with objections and perfectly owned by communicative skills.

Information about experts and companies

Galina Kostina, Head of the Consulting Agency "ProfbusinessConsulting". Business consultant, expert to increase sales and profits for small and medium-sized businesses. He has 18 years of experience as a top manager in large manufacturing companies. The path from the Chief Accountant (including in Vimm-Bill-Dann) and the Director of Economics and Development - before the creation of its own consulting agency. It has a successful experience of implementing internal development projects, strategic planning, expansion of production, attracting investment financing. The author of articles for professional federal editions, leading trainings and master classes.

Consulting agency "ProfsusinessConsulting" - This is a team of professionals engaged in technology growth and achieve results for small and medium businesses.

Before you begin the creation of a business plans of an enterprise (store) wholesale and retail trade, the initial features of this business will be studied. They are very specific.

Features of the Business Plan of the Retail Store

The range is the cornerstone of successful retail sales, expand the list to the maximum, look for goods that cannot put competitors on the counter. It is possible to increase profitability, increasing the speed of turnover.

Use standard advertising techniques: Enter discounts, report promotions. Order Professional monitoring of popular products - a very costly event. Try to independently spend its simplified version: Spend a survey among the shop visitors, encourage all the participants with pretty presents. An analysis of the questionnaire will indicate which assortment group to pay attention to the future.

Important moment - approval of a staff schedule. At first, it is advisable to achieve its compactness by introducing combined positions. Sellers can perform the duties of the decorator of the showcases, sometimes act as a courier.

Services for the delivery of goods are non-traditional for retailers, but are in demand. So, it is worth paying attention to this item, justify its effectiveness.

Features of the business plan of the store of wholesale and retail trade

If you have accumulated experience, feel the presence of healthy adventurism, look for at least a dozen products that will be purchased in large quantities.

Retail sale is designed for a random buyer, spontaneous, impulsive spending. The man looked into the store, admired the appearance of the goods and bought several units. Open space for advertising, it is easy to convince the visitor to acquire anything in a single copy. Becoming a wholesale seller, you must find, attract such categories of buyers:

• - smaller retailers who will trade your goods in retail;
• - People who use your products for their professional activities.

Focusing on wholesale trade, you go to a more complex level of relationships in the "Supplier - Seller - Client" scheme. To begin with, you will have to hold a number of structural transformations:

• - increase the area of \u200b\u200bwarehouse premises;
• - upgrade the thermoregulation system, adapting its long-term storage of goods;
• - to pay attention to packaging products;
• - Get vehicles to deliver small wholesale, the presence of own cargo taxi will increase the list of permanent customers.

Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?

Features of the business plan of the retail clothing store

First, you need to explore the franchise programs of large companies selling clothing. If the "Monsters" of the market, I calculate you with a worthy partner, will trust the implementation of models of branded brands, then preferential terms of supply and ready-made marketing concepts will appear. Inevitable shortcomings:

• - Assortment policy dictates a franchisor, and you have no opportunity for maneuver;
• - Territorial limitations, you can become a franchisee, only being at a considerable distance from the flagship stores of the head company.

An alternative with good prospects is the realization of products of private sewing workshops. Clothes are subject to hard dictate fashion. When the season ends, prices have to be reduced twice and three times, therefore it is advisable to order small batches of diverse models.

You can still search for nugget-fashion designers in your city, preferably the winners of any professional contests. The appearance in the shop of authoring collections will lead to a surge of the activity of buyers. Additional costs: You will need to spend several loud PR shares for your protege.

As a rule, several business plans are made up. One of them is the start, it requires special care of development. Expendable articles are taken into account: rental, utilities and tax payments; Costs for the purchase of goods, wages.

Estimated sales revenues are checked by mathematical modeling, determining the amount of the average check. When business proves its viability, gains momentum, you can update promising plans. At this stage, creative experiments will be allowed.