Billiard room - business on entertainment. What is needed for opening, how to earn? Billiard Club

To date, billiards became a fairly popular sports game in our country.

Adults, and even teenagers play it. Gradually, he overshadowed in a certain kind of sport, according to which competitions and other sports events are held annually.

First steps in this business

An entrepreneur who will decide to open a billiard club, with the right approach can earn much more money than it was originally invested.

To achieve success in this case, you need to choose a suitable place and compile a competent billiard club business plan. Such an entertainment establishment should adhere to a certain concept.

Required documents for opening

No special documents are required for billiard business. Need to:

Register sip;

Get the necessary licenses and permissions;

Carefully trace so that the club's room complies with all the requirements of firefighters and the SES.

Obtaining such documents is a completely standard procedure.

Types of billiard clubs

All billiard clubs, which are currently open in our country, can be divided conditionally into several groups, based on the size of the room and the number of billiard tables.

To the first type you can attribute billiards, which are located in holiday homes, boarding houses or hotels. In such a room there are no more than 5 tables intended for lovers of this type of sports game.

The second type is billiards located in entertainment centers and large trading houses. These clubs are at least 15 tables that are intended for different types of billiards. In the billiard clubs of such a format, competitions of professionals at the region level are often held.

The third type of billiard room occupies a separate room and has in its arsenal 20, or even more tables. To create such a type of institution, you will have to spend money, but also arrived an elite billiard club as a business will bring several times more than the rest.

Subtypes clubs

In addition to such a conditional separation on types, billiard clubs are still divided into subtypes: entertainment, elite and sports.

Billiard entertainment may be connected in one room and with other entertainment for visitors.

Professional clubs are equipped with the highest quality equipment and make focus on high-quality game, and last time they care about the entertainment side. Many of the professional players come to the game with their (made to order) kiam and necessarily use gloves for billiards.

The main concept of the institution

Before you begin to make a business plan for a billiard club with calculations, it is necessary to determine its character and think over the concept of the institution. On paper, it is worth writing in detail all the costs of items, and if the business plan is made correctly, then soon you will receive the first income from your business.

Naturally, count on the fact that in the first months of the club's work before getting the first income, you will have to continue to invest in it. The establishment of such a high rank requires equipment corresponding to its status. It should be not only high quality, but also expensive.

Consider in advance that all the financial costs that will be on tournaments will not get off, so the billiard business owners are often combined with entertainment and entertainment components.

High competition

If you have already decided to establish an elite institution, but do not know how to open a billiard club and that for this you need, then first of all, in addition to the financial consistency of the owner, the initial client base must be drawn up!

If at the initial stage of business development, the founder of the billiard room will miss these two points, then the likelihood is great that business will simply procee and will bring losses. Business analysts argue that there are high competition in the billiard club market.

There are such entrepreneurs who can domestic in such a statement of analysts and believe that free space for the development of this kind of business is enough, the main thing is to make a clear business plan of the billiard club.

But experts stand on their own and assure that this type of business is developing rapidly, and over time the number of billiards, designed for any social segments of the population, will grow in geometric progression.

Only one has a chance

You can enter any market, there would be a desire, but note that the opening of the elite billiard club is directly connected with big money. In a small town where there are not so many pans of billiards, and there are already clubs at least a middle rank, you will not have the opportunity to reveal another such institution. Therefore, know that your project will progrit.

Important moments when opening billiard room

The conclusion can be made the following, business "billiard room" will be profitable only if its founder is so much chasing the income as the idea of \u200b\u200bthe ideal and high-quality institution.

In such an environment, entrepreneurs survive, seeking to raise the club to a certain level, and then receive money from it. If the idea of \u200b\u200bcreating a billiard club is based only on receipt of income, it is better not to start working in this area!

Personnel search

When the entrepreneur decided that the funds and opportunities were enough to compile competition to other clubs, the billiard club business plan was painted and ideally designed, you can still "stumble" and stay halfway because of the inability to gain professional, competent staff in your elite institution .

Business plan

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If you are interested in a billiard club business plan - prepare for costs. After all, the billiards are not only a game, this is a real club where men and women are gathering, united by one passion and azart. That is why they will require the best: good tables, soft lighting, high-quality accessories for playing, some privacy, providing the club atmosphere.

All this is taken into account in the document, which can be explored on our website. In addition, in a good billiard room, you can establish the work of a small bar, where drinks, cigarettes, coffee will be offered. All this will only raise the popularity of the establishment, will make it more visited. However, in this case, you will need to receive permission to trade with products and drinks.

By purchasing a document on the organization of the billiard room, immediately think about it for its placement. It is better if it is a cultural center of the city, where there are nice restaurants, hotels nearby. If desired, the billiard room can be planned at the hotel indoors itself, but in this case the first thing that will be required is the consent of the management of this institution. If it is received and the rent will not be too high, you can safely make a dream to life.

Billiards is a popular passion among men of different ages. But that the hobby can be turned into a source of very noticeable profits, only real businessmen are conceived. The idea of \u200b\u200bopening a billiard club comes, as a rule, to people who have long been familiar with the specifics of this type of business. If you are familiar with the peculiarities of the billiard business only by books, it will be more difficult for you to succeed.

In Russia, there are several types of billiard clubs. The most popular of them are commercial clubs that attract a large number of people for whom the game of billiards is the best pastime. And for this they do not have to be connoisseurs or professionals.

Sports clubs are designed exclusively for professional players, well, and such a thing as a VIP club, does not need a decoding. And so it is clear that only people with a high level of wealth look into elite clubs. Accordingly, the level of service is assumed completely different, unlike conventional commercial clubs.

Reflecting on how to open billiards and choose a suitable concept, most entrepreneurs are inclined in favor of commercial clubs. Such institutions are distinguished by a certain democraticness that is absent in elite clubs. This attracts a large number of visitors. But for the same reason, the competition level in this market segment is significantly higher. Elite clubs open much less often, since they require a very significant initial capital. But if you have money and the desire to build a profitable business at the opening of the Elite Billiard Club - dare!

The sports club is created only with one goal - the game and only a game, special profits from such a project, do not have to wait. If you are a fan of billiards and incomes you are interested in less than anything, then this option is for you. Deciding with the concept, you can start searching for the premises. The view that the billiard club should be accommodated necessarily in the city center, not quite correct. Recently, clubs that are in quiet and cozy areas are becoming increasingly popular. Elite club and can be located at the city. The presence of additional services also depends on the selection of the club's concept. For example, in a luxury club, a properly selected range of drinks and snacks in the Billiard room bar has a proper value.

Opening a billiard club, take care of his advertising. Spread leaflets and flyers advertising your services best in establishments that visit your potential customers - restaurants, coffee shops, nightclubs, fitness centers. To attract new customers in billiard clubs, various promotions are sometimes arranged. As for the documentary design of this type of activity, then all the nuances you will learn from the Billiard Club business plan.

The threshold of entry into business on billiards is quite high. In order to open a popular billiard club, a businessman will need an impressive amount - from 50 thousand dollars to half a million. The final figure depends on which the target audience will be calculated billiards, it is determined by the choice of the format of the institution and the financial capabilities of the entrepreneur. The most expensive projects are elite billiard clubs, whose main visitors are wealthy people.

The opening of the billiard club is very expensive, it is undoubtedly. But the income of the billiard room, as a business, is capable of bringing not small. On average, such a project pays off in 1-2 years, and profitability reaches 50%. If everything works well for you, then you can go to the break-even point even 6-8 months. Thus, the investment of funds in this type of business may be very profitable, and the trendy passion will turn you into a successful businessman.

The first thing that will require solid financial costs is to rent a suitable room, its repair and equipping with appropriate accessories. In addition, you can not do without a designer service that will develop a competent billiard room project, in which it will be possible not only to drive balls with pleasure, but also to relax, have a snack and talk. The volume of expenses at this stage depends on the set of factors, including from rates in a particular region. Making redevelopment indoors, it is necessary to take into account the features of the format of the institution. For example, for commercial and sports billiard clubs, the presence of a single large space is characterized, and in elite clubs, visitors prefer privacy, which requires separation of the zone to separate halls.

Another significant cost article is to buy billiard equipment. The cost of a good billiard table is at least 50 thousand rubles, the top plank is shrinking for tens of thousands of dollars. The quality of billiard tables, the prices of which do not reach 30 thousand rubles, leaves much to be desired, and making such acquisitions you risks, first of all, the reputation of the institution. The most chassis size of the billiard table is at least 8 feet for the pool and at least 10 feet for the Russian pyramid.

In addition to the tables, it is also necessary to buy all the accessories for playing billiards - ki, stickers, Kievnitsy. We should not forget that revenues from playing billiards are not the only source of profits, especially in commercial billiard clubs. If your club has a good bar, the revenue in it can be an impressive part of the profits. But for this you need to invest good money in the bar.

How much is it worth opening a billiard room for 3 tables or another number of their number - you can easily calculate yourself, if you have a professional billiard club business plan. From it, you will learn what taxes should pay the owner of the billiard room, how much should open billiards, and on which profits can be counting if you follow all the recommendations of professionals.

Recently, our people have a truly huge, and ever increasing interest in billiards. According to statistics, each visitor clubs and bars at least once played this game, 30% do not refuse to play "for the company", and 50% are active biliard lovers.

In "Civilized" countries, many have a small billiard table at home. In our small-sized apartments, he would take the entire room, not to mention what to buy it is a luxury, available to a little. Therefore, the billiards play in places of recreation - clubs, bars, restaurants - especially since there the game can be combined with the sores of local cuisine, beer and communication with friends. Despite the fact that the number of billiard clubs continues to grow rarely, in the evening rarely where you can find a free billiard table - so a lot of wishing to play and, therefore, so low competition.

Despite the seeming seriousness of this business, it can be started with sufficiently modest costs. Of course, to reserve your own premises will be expensive: it is not possible to restrict himself to a cheap pavilion, you need a major room, to build or even renting a lot of money. In the starting capital up to 5000 USD (restriction of this book) will not clearly make it possible.

But look back:surely in the city there is not one cafe or bar, the incomes of which do not allow to purchase the table independently. Why don't you place your table in this bar - it will be profitable to the owner of the institution no less than you? Bar owners perfectly understand that together with the ever-growing number of all sorts of bars and cafes, visitors are becoming more picky. They will no longer go to the first entry, but will be sorting out. And to attract them, the cafe must have some kind of highlight. One of the popular trumps today is the presence of a billiard table. If in a large company planning to visit the cafe, at least one person loves billiards, it is likely that the whole company will go to where there is a billiard table. Thus, in the presence of billiards, new visitors will appear in the bar - lovers of this game. And if the conditions like them, are the likelihood that they will become regular customers.

In addition to the direct profits (payment of games), billiards will bring the owner of the establishment and indirect: awaiting his turn on the billiard table, visitors will order something at the bar. In addition, lunating the game, they will spend more time in the bar, which also means increasing income.

Is it worth saying what a proposal is most likely to be interested in the owner of the bar? You can negotiate with him about income from your billiard table in half or in any other ratio.

With all this problem on the maintenance of the premises, the preparation of reporting, taxes and other, you will not decide, and the owner of the bar, which is also important.

* Looking for the room, remember that it should be dry, without temperature drops - inappropriate conditions lead to the deformation of the table and, therefore, deterioration of the quality of the game. Around the table should be free space no less than a length of cue (usually the room for billiards has an area of \u200b\u200babout 35-40 m 2). Take care to have a separate locking room, as you need to store the billiard balls somewhere, ki and so on. The floor in the bar should be durable, as the large table (in particular, for the Russian pyramid) can weigh up to one and a half tons. Just in case it is desirable to additionally strengthen the floor in the locations of the legs in order to avoid breaks and sawing the table. In addition, convenient entrances to the building for cars and the metro station or the bus stop nearby are desirable.

About equipment

Billiard tables

Billiard tables in clubs and bars are operated in harsh conditions: here and a large number of visitors, and, as a rule, not quite suitable conditions, and non-professional players who can damage the table ... Therefore, the tables must be durable, specially intended for such conditions.

All billiard tables can be divided into inexpensive home and office; Tables for commercial use;, as well as elite and collectible. A small home desk can be purchased for 400-700 USD. Professional pool table, designed for commercial use will cost at least 2000 USD. The desk is about 4,000 USD for the Russian billiard. Equipment, used, can be bought significantly cheaper, but only if you are a real specialist in this matter and can accurately determine the degree of its wear.

A good option is to use billiard tables with a zaton mechanism. In such tables, the balls falling into the lubs are assembled inside the table, and roll out for the next game only after the player drops into a ganton machine. This will allow you to save on the marker - it will simply do not need (although to create a professional image, it is possible, it is necessary).

Traditionally, the tables of American companies BRUNSWICK and VALLEY are used by the tables of American firms. Stable demand for products of firms "I.J. Riley "(England)," Murrey "," Olhausen "," AMF "(USA)," SAM Billiards "(Spain)," Garlando "(Italy)," Sivissidis "(Greece)," WIK "(Poland), Dynamo, "RUPTURS" (Belarus), Al Paris (Moscow).

Billiards Ki.

High-quality keys consist of two parts bonded by the connecting node - the joint. The front part is made of a lighter variety of wood, the rear - from the heavier there are models of all-point "well-known Kiev", as well as special ki from three parts. For commercial use, unintelligent ki are usually acquired. Leading Manufacturers - Cuetec, Falcon, Joss, McDermott, Predator, Schon and Viking. Ki famous manufacturers are from 150-200 USD and higher. You can buy cue unknown origin for 20 USD.

Billiard balls

Several foreign companies are currently popular: Saluc (Belgium), Brunswick (USA), Dybior (Germany). The phenol-aldehyde resin, from which high-quality balls are made, has the same density throughout the bulk of the ball, and the center of gravity ensures the balance and correct and accurate combination of the ball during the game. A set of good quality balls will cost 100-200 USD.

Accessories

In addition to the above equipment, you will need a triangle for laying the balls - 5-10 USD, leather stickers at cue - 1-5 USD, chalks (if you approach the case professionally, they should also be bought. And for different stickers - different chalks, worth about a dollar per piece ).

Cloth

The table at least once a year will need to drag - replace cloth. The cost of one row meter of Sukna (the width of it varies in the range of 150-200 mm) - 40-60 USD.

We calculate ...

Thus, it is possible to purchase all the equipment approximately 2500 USD (if you choose a pool) or for 4500 USD - Russian billiards). Plus, the cost of advertising and the manufacture of the signboard is about 200 USD.

Hour of playing at billiards in Kiev costs about 4 USD. According to entrepreneurs, the billiard table in the usual cafe works at least seven-eight hours a day (on weekends it can be loaded and hours 10-12). With daily work, this is about 900 USD income per month. Under the revenue sharing with the 50/50 bar owner, about 450 USD remains every month.

By the way, if a bar or cafe that meets your requirements, in a good place and a decent view for some reason is not in great demand - it is only for your hand. The owner of a high-income bar will acquire a billiard table and without your help if it seeks necessary. Your asking, most likely, will be interested in those who are still not available.

As for the popularity of the institution - so take care of his advertising. In addition, someone knows about the existing bar for a long time, and it is still easier to spin it than a completely new institution. By installing the billiard table in the bar, where there were no billiards before, you, in fact, change the position of this bar on the market, turning it out of just a bar in a billiard club. It is the emphasis on billiards and must be a key point of your advertising campaign. You must cover a new market segment - billiards lovers. You can inform them about the appearance of a new bar with any available ways that have been said about this book. Among other things, a large and catchy outdoor sign, distinguishing the building among other nearby buildings, is very important.

LAW By itself, the fact of opening a billiard room does not provide for obtaining a license or a patent. So, if only tables for sports amateur billiards competitions are located in the billiard room, or such a table is installed in a cafe or other entertainment institution, such a type of activity is not subject to patenting. If billiard tables are installed, which are put into action with a special token or coin, then this is considered as a playing business, to maintain a patent. The amount of payment for the cost of such a patent is set fixed - 600 hryvnia for each billiard table a year.
In addition, if you are going to sell alcoholic beverages or tobacco products in the billiard room, you remember that each of these goods require a separate patent.

According to the materials of the book Yu.N. Kiseleva "Bank of Ideas for Private Business"

Business Billiard Club Business Plan Ready

Source http://rusuristonline.ru/chast-militarizma.html

Similar materials.

About six years ago, a company of adult solid men was sitting in one of the St. Petersburg café. They really wanted to play billiards. But there were no places that correspond to their ideas about this game in the city. "Why not open an institution, where in the evenings it will be possible not only to drink a cup of coffee, but also to play a couple of parties?" - They thought. About any business then there was no speech. I wanted to open an institution for myself and acquaintances, the same biliard fans. All the fact that the billiard room "for his" turned into one of the largest institutions in Russia is the entertainment center based on the Billiard Club "Leader" under the direction of Fora-Billard.

The story of the "leader" is indicative. At the same time (someone a little earlier, someone - later), many businessmen began to be interested in billiards and discover establishments "for themselves", which then turned into a profitable business. Pioneers of the market caught the wave and slightly ahead of the peak of the popularity of billiards, thereby securing their leading positions. Today, it is becoming increasingly harder to take its niche in the billiard market market, and competition forces to sacrifice profitability. However, nothing impossible to open a billiard club right now, no. The main thing is to choose the right place and determine the concept of the institution.

Billiard club in detail

Investment volume: from 100 to 250 thousand dollars depending on the quality of the tables, the level of service, the availability of additional services, the area of \u200b\u200bthe room.

Investments in the finish of 1 square. M "turnkey" taking into account equipment: from 400 to 800 dollars.

The average area of \u200b\u200bbilliard room: 250-500 square meters. m.

Payback period: six months - two years, depending on the successful location and concept.

Profitability: 40-50%.

The cost of the hour of the game: 150-300 rubles in Moscow.

Cost of tables: for pool - 1.5-3 thousand dollars; For the "Pyramid" - from 2 to 7 thousand dollars.

Dictionary of Brockhaus and Efron claims that his homeland is China, and in Europe the first news of the billiard refers to the XVI century. It turns out that Karl IX is still in the famous Bartholomevian night (August 24, 1572) played billiards. Mention of this entertainment is found in Shakespeare's plays. At first, the billiards were played with two balls with special sticks, and a hoop was installed on a table with six luses, which reminded the crocket gate.

Over time, billiards improved, by the XVII century reaching the peak of popularity in Europe. The game was brought to Russia with Peter Great, but she received widespread only in the XIX century. During the period of predominant, fashion for all French nobles was played mainly in the cannon, but in the middle of the century, after at the factory in St. Petersburg, Master Freiberg created the first in Russia table for the six-relat of Russian billiards, "Russian Pyramid" was at the peak of popularity. Not in vain Gaev in the "Cherry Garden" to the place and not to the place flashes the billiard lords "Dwuples in the angle", "yellow in the middle" and the like. Fashion!

The victorious Soviet government recognized billiards by bourgeois game and did not welcome the interest of workers to such pastime. Then the game was rehabilitated. In addition, the leaders, not excluding Stalin, the billiards even pledged.

By the beginning of the New Times, billiards in Russia was difficult to call mass passion, but by the end of the nineties everything changed. New clubs began to open in the cities, the development of billiards as a sport appeared, specialized mugs appeared, the game came to sports TV channels, and avid players began to install tables at home. In addition to the traditionally popular Russian billiards, Poule were accustomed (in the people - "American") and English snooker, and professionals prefer cannon (t. Artistic billiards).

At the increased interest in the billiards could be well earned. As a result, the formation of a new entrepreneurial niche took place literally before our eyes. In the absence of competition, the first investors could dictate prices for services, guaranteeing themselves quite high margin. However, competition quickly increased.

The Russian billiard capital, no doubt, remains St. Petersburg. "Peter is ahead of Moscow in both the number of tables and the number of billiard clubs," says Andrei Afanasyev, senior manager of the Billiard room of Zeus. In other regions, billiards are still significantly developed. But the wider opportunities for investors.

It is not possible to obtain reliable assessments of the billiard market in Russia yet possible. This is not the most outdoor segment of business in the field of entertainment, and entrepreneurs are in no hurry to spread about their income. But the main thing is that the question remains that, actually, to consider billiards, and what is not.

In many cafes, somewhere in the far corner there is a billiard table, on which visitors can play a party-other. Is it a billiard room? Unlikely. In the collapsible objects near the metro on an equal footing, slot machines and one or two billiard tables are adjacent. This, apparently, also "not quite that." In addition, in all major self-respecting entertainment and shopping and entertainment centers there are at least a few tables for billiards. That's closer to the truth. Plus specialized clubs, the exact number of which is unknown.

As a result, you have to operate only by the most common data. It is estimated that only 4,200 tables for the pool were installed in Moscow and about 3,500 - for the Russian pyramid. There is no accurate data in St. Petersburg, but by indirect - the total number of tables in the city has already exceeded 10 thousand. As for the number of clubs, it acts up to two hundred specialized billiards in Moscow, and in St. Petersburg - more than 250. "Other regions are still behind the capital's cities, but in the near future and they will experience the boom of the development of billiards," the Director-General is confident Fora Billiards Pavel Tinets.

And sports and rest

Billiard clubs presented in the market are conveniently divided by the type of premises. First of all, these are institutions in built-in and attached premises on the first floors of residential buildings or in separate buildings. As a rule, these are small clubs with six or twenty tables. Another format is billiards in the composition of shopping and entertainment centers. Such clubs can occupy an area of \u200b\u200bup to 500 square meters. m and accommodate from 15 to 50 tables (in rare cases - more than a hundred, as in the club "Leader" or Pulkovo-3). The third option is billiards as part of hotels and holiday homes. As a rule, these are small places with three-five tables.

Another classification method is based on the analysis of concepts. In this case, it makes sense to talk about commercial (entertainment), sports and elite (closed) clubs.
Commercial club is focused on the mass consumer, so most often the concept includes other entertainment. It is that the entertainment clubs include most establishments located in entertainment and shopping centers, as well as some of those that are on the first floors of residential buildings. But the actual set of additional services can be arbitrary. In large centers, in addition to bowling, there are as a rule, there are children's rooms, Q-zar, a lot of non-monetary slot machines, aircocks, a few concepts of Food Court, and sometimes a nightclub with a disco. You can call such institutions "billiards" with a large stretch. Rather, it is full-fledged entertainment centers, which is based on billiards.

In specialized billiard room, a set of services is limited to a small area of \u200b\u200bthe club, so there can be slot machines and a table for Aerohockery in such establishments in such establishments.

Sports clubs, whom, by the way, in Russia are not so much yet, differ from the commercial institutions of the audience. If everyone wishes come to entertainment billiards, athletes and amateurs are going to sports clubs. In addition, they regularly host various competitions among professionals and lovers.

A distinctive feature of sports clubs is the use of expensive and high-quality equipment. After all, an experienced player will be easily distinguished by the "curve" of Ki from "smooth", and to play on the battered table broken balls and will not be enough. Such clubs require large investments, recoup which on only tournaments are very difficult. That is why in an attempt to increase profitability

owners of such establishments often mix the format of the sports and entertainment club. Nothing wrong with that. As a sports field, the institution works in daytime hours and on weekdays, and in the "Prime Time" (Friday, Saturday, Sunday) turns into a commercial club with high quality equipment, which will attract additional customers.

Closed or elite clubs are a special format of billiards. The entrance to them is usually closed to visitors "from the street", and each table in such establishments is located in a separate insulated room. Another way to cut off the unwanted guests is the high cost of the game (from one to three thousand rubles per hour), which allows you to filter visitors even without the participation of the oversized security.

"Elite clubs are positioned as institutions for a wealthy interlayer of customers," says Andrei Afanasyev (Zeus). - The peculiarity of such institutions is the provision of exclusive and expensive services, often not having analogues in other clubs.

These are the most expensive regarding the initial investment of the institution. In addition, if the client's entertainment club can be attracted to a favorable location and abundant advertising, and in sports - high quality tables, the elite club directly implies a personal acquaintance of the investor with future players. As a rule, very wealthy people.

As the main manager of the Metropolitan Billiard Club "Yard" Kristina Doroshukuk notes, many professional players in the Russian billiards do not like the establishment, where the youth playing in the pool: too noisy. These clients prefer closed clubs. And it is in such establishments that can be found "Cat", playing only for money.

Sunset White Shara

The growth of the billiard market, so dynamically began, in the near future it can end. Experts of companies - equipment sellers have already noted the correction of the growth rates of sales of tables, although they express hope that the lull will be temporary. "The market is far from oversaturation - both in Moscow and in the regions," says Andrei Afanasyev. - The demand for the game is growing, including thanks to constant broadcasts on leading television channels. "

Pavel Tinane ("Fora-billiards") is also confident that the billiard club market is still not saturated in metropolitan cities, nor in the regions: "See how often television channels began to show billiards competitions; The game is gaining popularity, and the prospect of the inclusion of billiards to the Olympic program will increase interest even more. Naturally, it is positively reflected in the business of club owners, increasing the flow of customers. " And Christina Doroshukhuk (Yard) adds that there are still many potential customers in the country, which are not going to clubs yet. For them, and to fight businessmen! Here are just the participants in the real estate market constantly following the changes in demand and suggestions in the Street-Retail premises segment, note the reverse trend.

Today, billiards are no longer so popular as a few years ago, when they were among the main entertainment establishments in different cities. In the main mass of the billiards now - the place where professionals and fans of this sport are gathering, "the head of the commercial real estate referring to Blackwood's customers is argued by Alla Glakov.

According to the Deputy Head of the Department of Analytics and Research by Praedium Alexandra Kadchenko, the segment of specialized billiard clubs is oversaturated, and now many of them are closed. According to the PR-Director of Vesco Group Ivan Liasnikova, the peak of the popularity of the billiards in Moscow fell at the beginning of the 2000s, whereas the amount of their number was reduced from 280-300 in 2001 to 150-170 in 2007. In St. Petersburg, the number of billiards remained unchanged: weak concepts were closed, new ones opened, as a result of which the zero delta was achieved. In the regions, according to experts, the number of billiards is still growing, but also much slower than before. But the revenues of the owners of billiard clubs are gradually starting to decline.

Perhaps, only a niche of the billiards in the entertainment zones of shopping centers remains not yet fully saturated. However, as noted by the head of the department of analytics and assessment of MIEL-Real Estate, Aidar Galeyev, the billiard room is inappropriate in the shopping center, so the main customers of these institutions love a relaxed atmosphere, and the shopping center is a dynamic complex in which it is difficult to create a measured environment. The back view of Alexander Kadchenko adheres to: "Further development will occur due to the opening of halls in the foyer of cinemas, as part of shopping complexes, in the composition of bowling clubs (billiards is a classic addition to bowling), as well as as part of cafes and restaurants."

According to forecasts, soon in many cities of Russia, the market of specialized billiards will be saturated, and investors who want to make money on the interest of people to skiing balls on the table will be much more difficult to open new institutions. Today, the opportunity to get into the last car of the outgoing train still remains.

Wide Luza

Are there secrets of entering this market? Of course. Immediately make a reservation: today it is already very difficult to enter here with a poor-quality product. As Christina Dogoshuk notes, there is a shortage of good clubs on the market, while dubious places with loss tables and ribbon clients are no longer interesting. So, save and buy old, "killed" equipment is impractical. Another market problem is markers. "A good billiard room without a good marker is no longer a good billiard room," categorically Christina Doroshukhuk. Meanwhile, in many institutions, students work, who absolutely do not know the rules, and play no better average visitors. In such a club, a serious client will not go.

In addition, it is necessary to be extremely weigly approach. Rent of too expensive areas can seriously increase the payback period of the project (rent - one of the key items of the establishment), and too cheap (and therefore unsuccessfully located) - will reduce the flow of customers. Therefore, it is not worth falling into extremes.

The location in the city center for billiard rooms is not at all the key to success. Potential customers inexpensive billiards are easier to play at the institution near the house, and for elite clubs in the center of the city it is difficult to organize parking, "says Aydar Galeyev. According to Alla Glazkova, if the billiard room is positioned as a place for a public holiday, it is natural that the owners will need a room on the first line of houses near the subway or major transport highways, and if the institution is designed for a narrow circle of professionals, the location will not play a large role.

As for the area, this is an individual question, and the answer to it depends on the number of tables in the billiard room. "The list of room parameters for billiards is similar to the requirements for sites for small restaurants: pedestrian accessibility from the subway, a convenient entrance, the proximity of pedestrian streams, an area of \u200b\u200babout 300-500 square meters. M, "says Ivan Liaznikov.

In addition, from the very beginning it should be determined by the target audience of the billiard room. If the investor is interested in young people, it is more expedient to make an emphasis on an "American", and if people are aged, then the Russian billiards. In general, both types of tables should be presented in a good billiard room (and in the most advanced you can also place the table for the sinuker). The point is only in the ratio.

Pavel Tinet sure: if only it is not about creating a closed club, the bet should be made on the pool. "I believe that the pool is a more promising type of billiards. First, multi-colored balls and apparent ease of the game attract a wider range of customers. Secondly, men and women can play the pool, while the Russian pyramid is more popular among men. Thirdly, the size of the table for the pool is less than for the pyramid, so you can put three tables for the Russian billiards or five tables for the pool, which is more effective from a commercial point of view, "Paval Tinane argues.

However, among serious players fans of the pyramid yet more. In addition, the cost of the hour of the game in "American" is traditionally lower than the value of the "Russian" table. "If almost all over the world is the most popular pool, then in Russia the situation is different: Men of middle and older people prefer to play the Russian pyramid, women - mostly in the pool, and young people - in the pool and a little in the Russian pyramid," Andrei Afanasyev sums up .

Money "On Billiard"

How much can you earn by opening a billiard club? Let's try to calculate.

The average area of \u200b\u200bthe room required to accommodate 10 tables (for averaging, take 5 tables for the "pyramid" and as much - for the pool), is 250 kV. Consequently, the cost of renting in Moscow (regional entrepreneurs may themselves make an amendment to local conditions) will be approximately 100 thousand dollars a year. According to experts from Zeus, the equipment of the Billiard room "turnkey" will cost $ 400-800 per square meter. According to the calculations, the annual wage fund of all employees will be 142 thousand dollars. Another 54 thousand will leave for the year for the current repairs, utility bills and advertising. Thus, the total costs that the investor will incur in the first year of work will be almost half a million dollars.

The profit of the billiard room is made up of income that brings the use of tables, and the successful work of the bar with the kitchen. According to experts, the bar brings about half of all revenues of the institution.

The average loading of the same table is four hours a day on weekdays and eight - in the best time (Friday, weekends, holidays). The cost of the game is different: on average, on weekdays, the hour of the game will cost 200 rubles (although some clubs make discounts, for example, for students in the daytime, which leads to an increase in flow), and at the weekend - about 300 rubles.

For 156 "Successful" days a year, the company will earn 375 thousand rubles, and another 209 less successful days - 167 thousand. That is - 532 thousand rubles (20 thousand dollars) from one table or 200 thousand - from ten. As much during successful work, a bar and kitchen will bring. TOTAL - 400 thousand dollars. Thus, the project will pay off on average in one year and two months. Considering that the promotion at first will have to invest a few more, the realistic payback period will be a year and a half with profitability at the level of 50%.

The theory is a good indicator. However, these are only calculations ...

Types of billiards

Russian pyramid - Variety of billiards. The game is conducted with 16 balls, 15 of which form a pyramid, and one is used as a bertot. The rules are extremely simple: the blow is applied to any ball in any other way. In this case, the diameter of the lobe is only a few millimeters wider than the diameter of the ball, which makes it difficult to get the process of entering. Table size - 12 feet (less often - 10 feet).

Nevsky Pyramid - A variety of Russian billiards. The main difference is that the blows are applied with only one ball ("bitcom").

Pool ("American", "Eight") - a variety of billiards. The game is conducted with 16 balls, 14 of which are painted in different colors (solid and striped) and are game, and one is completely black (clogs last time). Boots are applied only by the bit (white ball). Table size - 9 feet.

"Eight" - The type of pool. All multicolored balls from the first ninth are involved in the game, and the player, having strikes the white "bitcom," scores them by ordinal numbers.

Snooker - The game goes 22 balls, among which one white (berton), 15 red and 6 balls of other colors. The game is conducted in two stages. The first part ends when the last red ball falls into the lyuza. In the second stage, colored balls are clogged by the order. The essence of the game is to put a snooker partner, that is, a position when the berton cannot reach the ball, which according to the rules should be played at this moment.

* The calculations use average data in Russia

Project cost - 4 477 00 rub. Of these, investments in real estate - 1,700,000 rubles, in the purchase of equipment - 2,277,000 rubles, in intangible assets - 100 000 rubles, in working capital - 400,000 rubles.

1.Reme project

Objective of the project - Opening of the billiard room in Saratov. The essence of the project is to organize the establishment of an affordable format that satisfies the demand of the population in active vacation and entertainment. The target audience of the institution - residents of the city from 18 to 65 years old, mainly men and young people living in the Oktyabrsky district of the city and in neighboring areas. Billiard room is a club of 300 square meters. Meters, which has 7 game tables for the Russian billiard, 2 table tables, a sneaker table, a table for playing aircocks and 2 tables for playing a kicker (table football), as well as a small bar.

Financial calculations are made for a five-year period, taking into account the achievement of billiard room rates at 50% - within two years of work, 60-80% - in the third or fifth year of work, seasonality demand, tax deductions. Also in the calculations are taken into account the performance of the mini-bar, the average check of which is 450 rubles. from the client.

The main services of the billiard room are:

1.All renting tables for Russian billiards and related accessories (balls, keys, chalk);

3. Hig on table football;

4.Igra in aerochokki;

5. Minibar services.

The term of the preparatory phase will be 4 months. Project cost - 4 477 00 rub. Of these, investments in real estate - 1,700,000 rubles, in the purchase of equipment - 2,277,000 rubles, in intangible assets - 100 000 rubles, in working capital - 400,000 rubles. Payback period from the start of sales - 19 months. To implement the project, it will be necessary to attract 1,977,000 borrowed funds. Credit term - 36 months. Interest rate - 18% per annum. Deferre to pay the first installment - 3 months. Annuity loan payment - 98 432 rub.

* at 3 years of work

2.Discovering industry and companies

In Russia, billiards first appeared at the beginning of the XVII century during Peter I. Before the nineteenth century, billiards were considered the game of kings and their nobles, but in the XIX century, "democraticized" was noticeable. Chance the ball of steel on the bodies, in hotels and taverns. In our country, billiards were destined to be reborn from the borrowing of the West in his own invention - Russian billiards, requiring a fine and leisurely game, an derogated strike. One of the most popular games was the "Russian Pyramid", which appeared in the 80s of the XIX century. Later, in the post-war, more dynamic "American" became popular in our country. Billiards scored great popularity as a sport, a lot of athletes appeared representing Russia internationally. Gradually, with an increase in the well-being of the population, the image of billiards as games for elites and athletes began to change. Billiards began to attract many lovers of outdoor activities and entertainment, becoming a permanent attribute of shopping and entertainment centers and complexes. A variety of clubs of various formats of billiard clubs (closed club, family, billiard room at a restaurant, fitness club, etc.) opened across the country. Also, the billiard table is still a practically mandatory element of baths and saunas, hotels and hotels.

The volume of the billiard room market can be accurately estimated due to the relative closeness of the industry and the blurring of the concept of "billiard room", under which you can understand any public institution with 1-2 tables, such as a cafe or bar and a room in a shopping and entertainment complex on 50 or more tables. By type of premises, billiards are conditionally divided into small rooms with 6-20 tables, billiards in the composition of the shopping center and shopping center on 15-50 tables, as well as billiards as part of hotels and holiday homes for 1-5 tables. If we talk about the division on conceptual intended purpose, then commercial, sports and elite institutions usually allocate. The purpose of the commercial institution is to make a profit, so it is focused on the mass consumer and in addition to the rental of billiard tables can offer additional services. Billiards in such establishments may take the basis of the concept, or to be part of it (for example, with a nightclub). Sports clubs differ from the commercial audience. Such institutions attend the athletes and lovers of the game itself, sports tournaments are held. To increase profitability, sports clubs often combine their activities with commercial. Elite billiard rooms are characterized by exclusivity of services, often not having analogs on the market, and are the most expensive.

The goal of the project is the opening of a commercial billiard club oriented on a mass client in Saratov. The essence of the project is to organize the establishment of an affordable format that satisfies the demand of the population in active vacation and entertainment. The target audience of the institution is the inhabitants of Saratov age from 18 to 65 years old, mainly a man (about 65% of customers), living in the Oktyabrsky district of the city and in neighboring areas. Billiard room is an area of \u200b\u200b300 square meters. meters on which the game area is located, a minibar. The gaming area includes 7 game tables for Russian billiards, 2 tables for the American pool, a sneaker table, a table for Aerochokke, a table for desktop football. The main services of the billiard room are:

1.All lease of tables for Russian billiards and related accessories (ki, chalk, balls);

2.Well rental tables for the pool;

3. Hig on table football;

4.Igra in aerochokki;

5. Services mini cafes.

Billiard room is located in the Oktyabrsky district of Saratov, in the city center. The population of the district is 124 thousand inhabitants. This location has a good transport accessibility, located 250 meters from the public transport stop. Next to the institution is a car parking. Billiard room work schedule: daily from 12.00 to 03.00.

Billiard room includes 8 employees. The work of the billiard room and minibar provide: the chief administrator, 2 room service operator, 2 cooks, 2 waiters, cleaner. All other functions, including security and accounting, are transferred to outsourcing specialized firms.

Form of ownership of BILLARY KLUBBA - LLC. Taxation system - USN (simplified). Tax object - income (6%).

3. Description of services

The basis of the billiard club services provided is the hourly rental of billiard tables. As a competitive advantage, the billiard club provides the possibility of playing Russian billiards and the American pool. There are also tables for playing snooker, aircocks, football. Prices for the game are installed in day and evening tariffs. The price of the club services is presented in Table. one.

Table 1. List of services

To register activities, you will need to register with the local tax authority. OKPD Code 2 - 93.29 Other entertainment and recreation services. Due to the fact that a mini-bar with a kitchen will also be located in the institution, the code 56.10 is specified as additional activities - the services of restaurants and services for the delivery of food. The main focus in the menu of the institution is made on meat hot dishes and snacks to beer.

Table 2. Menu mini cafe

4. Sale and marketing

The main target audience of the Billiard Club are residents of the Oktyabrsky district of Saratov and neighboring areas aged 18 to 65 years. Most of the clients, namely, 65% make up men. Basically, billiards come with companies from 3-4 people.

Among the main requirements that are presented to customers to modern billiards are good quality coverage and large table size, good quality cue and balls. Also important is the atmosphere of the institution. Each company wants to feel comfortable during the game. In particular, in the billiard room, there must be a recreation area with sofas or armchairs. If a mini-cafe or bar is present in the institution, then the relevant requirements are presented to the kitchen: the food should be fresh, tasty, and it is necessary to feed it quickly. It should be noted that even when complying all the listed requirements, the institution may have a negative reputation if it does not pay due attention to the level of service. Employees of the billiard room requires such qualities as sociable and politeness, professionalism, the ability to be patient, as it often comes from the morning.

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At present, medium and large cities with a population of 200-300 thousand people are considered the most promising billiard room. Residents of large cities are increasingly preferred by passive types of recreation Active, to which billiards belongs.

In the city of Saratov there are about 75 places where you can meet billiard tables. Most of this number (more than 40 units) make up Finnish saunas and Russian baths. Even in 10 cases, billiards is the entertainment component of hotels and hotels. In 5 cases, billiards are located in entertainment complexes where in addition to billiards includes bowling, dance floor, etc., in 2 cases - in wellness complexes, and finally, about 15 units are billiard clubs that can be regarded as direct competitors. It is worth noting that most of the billiard clubs combine billiards with restaurant services and bar services. It can be both small snack bars and institutions with self-catering and a wide menu. Often, in the billiards cities you can see additional entertainment: backgammon, table football, aerochokki, broadcasting sports matches. Prices per hour of the game in the Russian billiards in Saratov vary from 120 to 450 rubles, in the American pool from 120 to 350 rubles. Prices in one institution can fluctuate depending on the time of visiting. Lower rates are valid during the daytime, in the evening the cost of renting tables, as a rule, increases. There are also elite VIP-halls, the rent of which can reach up to 1500 rubles. at one o'clock.

According to the study, it is found that most of the visitors of the Billiards Saratov preferring the tables with a large playing field by 10-12 feet to play in the Russian pyramid and 8-9 feet to play a pool. There is also a tendency to increase interest in unconventional species of billiards, such as snooker.

In connection with the trends identified as a concept, it was decided to choose the "Billiard room + mini-cafe" scheme with a wide range of services provided (Russian billiards, pool, snooker, aerochokki, kicker). When choosing a positioning of the institution, the research results conducted by the Department of Sociology of the Financial University under the Government of the Russian Federation, according to which Saratov are among the poorest Russian cities among major and medium-sized cities. Based on this, rates for services available to the middle citizen are installed. Thus, the cost of the hour of playing in Russian billiards in the day rate is 190 rubles, in the evening - 290 rubles, the cost of the game in the pool is 140 and 240 rubles, respectively, etc. (Table 1). The order of the tables occurs by preliminary armor or directly in the billiard room in the presence of free places.

The following methods are used as the main ways to attract clients:

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At the start of the work scheduled an action of discovery with the involvement of professional athletes, drawing prizes and gift certificates. Budget shares - 100 thousand rubles.

5.Plan production

Geographically, the enterprise is located in the Oktyabrsky district of Saratov with a population of 124 thousand inhabitants. Billiard room is located on one of the lively streets in the city center, on the first line of houses, on the first floor of a multi-storey building with a separate entrance. This location has a good transport accessibility, located 250 meters from the public transport stop. Next to the institution is a car parking. Billiard room work schedule: daily from 12.00 to 03.00.

The area of \u200b\u200bthe club, taking into account the bar and the reception area, the gaming zone and the bathroom is 300 square meters. meters. The room includes 2 gaming rooms by 150 and 120 square meters. meters. The total size of the game area along with the seating area and the tables is 270 square meters. meters. The size of the game area allows you to place 10 billiard tables, 7 of which are designed for Russian billiards (size - 12 feet) and 2 for the American pool (9 feet) and 1 table for sinuker (10 feet). When placing tables, the requirements for space are taken into account for the convenience of customers of adjacent tables.

The room for billiard room is leased for a period of 5 years with the possibility of prolongation of the contract. Investments in repair, re-equipment of the building and facade work will be 2,500,000 rubles. To equip a billiard room and a mini-cafe will be needed 2,277,000 rubles. The cost of equipment is given in detail in Table. 3.

Table 3. Equipment costs

For work, billiard room will need 8 employees. This is the chief institution of the institution, two operators for servicing the game room, 4 employees of a mini-cafe, auxiliary staff (cleaner). Foundation for labor, see Table. 4. The club management is carried out by the administrator who is responsible for the work of the personnel, leads the company's economic activity, carries out the order of consumables. Directly servicing players are occupied by the operators of the game room and waiters. The Gaming Hall operator monitors the order, advises customers on emerging issues, settles conflict situations, accounts for the company to play with the latter. Waiters accept orders from customers on cafes. They will deal ordered snacks and drinks, follow the cleanliness on the tables. As the main requirements for servicing personnel include: sociability, sociability, the ability to work with people, responsiveness, patient. The ability to play billiards in good and high levels, work experience in billiards, nightclubs, catering establishments is also welcome. During the vacation period and seasonal decline in sales, as well as the falling client flow, it is possible to attract employees, including without work experience. The protection and accounting of the institution is transferred to outsourcing.

Table 4. Station schedule and wage fund

The costs of the main period of the billiard room include: rent - 200 thousand rubles; Fot (with deductions) - 201 500 rubles; Accounting - 15 thousand rubles., Advertising - 30 thousand rubles; Annuity payment on the loan (within 36 months) - 98,432 rubles; Payment of utilities and electricity - 20 thousand rubles; Depreciation deductions (at the rate of 20% per year for 5 years) - 35,750 rubles; telephony and Internet - 5 thousand rubles.

The main variable spent refers to the purchase of goods for a mini-cafe, an average margin in which will be 45%, and the average check for 1 client - 446 rubles or 1784 rubles per company of 4 people. However, not all customers use the services of a mini café. If we assume that every third table will make an order for the amount of the average check, then the amount of revenue per day at maximum load will be 2,440,820 rubles. in the month With such indicators, the volume of monthly procurement will be 1,683,224 rubles.

6. Organization plan

The starting period of the project will be 4 months. At the first stage (1 month), enterprise registration procedures will be made, the conclusion of a loan agreement, lease agreement. At the second stage, the premises are repaired, purchase and installation of equipment (2 months). Next - search and recruitment, preparation for the discovery and starting advertising company (1 month). Management functions are assigned to the chief administrator. Production functions are the maintenance of the clients of the game room and a mini-cafe - on the operators of the game hall and cafe staff. Start of work is scheduled for September 2016.

7.Financial plan

Project cost, including investments in real estate, equipment, starting advertising campaign and working capital will be 4,477,000 rubles. Financial indicators of the project - revenue, cash flow, net profit, are given in Appendix 1. Calculations are made for a five-year period, taking into account the achievement of the boot indicators of the billiard room in 50% - within two years of work, 60-80% - in three or five years of work, Seasonality demand, tax deductions. Also in the calculations are taken into account indicators of the mini-cafe, the average check of 1784 rubles. From 1 table. For the maximum load of mini cafes, calculations on the average check on each third table are adopted.

8. Project effectiveness

The payback period of the billiard room from the beginning of work with the setpoint parameters will be 19 months. Discounted payback period - 22 months. The project performance indicators can be seen in Table. five

Table 5. Project efficiency indicators

* at 3 years of work

9.Ris and guarantees

The description of the basic risks of the billiard room project is given in Table. 6.

Table 6. Evaluation of the risks of the project and the event to prevent their offensive or their consequences

10. Prints

ATTACHMENT 1

The main financial indicators of the project in the five-year perspective