Popular tags by topic. The most complete guide to using hashtags on Instagram to collect followers and likes

Engineering systems 21.10.2019

Engineering systems

Teg is translated from English as "label" or "label". On Instagram, a tag is a short and concise description of a post. They are always printed after the "#" sign, and phrases are written together and with a small letter. For example, "#moscow" or "#vacationinmoscow". Their main function here is to include the publication in the global search of the social network, which is conducted precisely by hashtags.

Popular tags on Instagram in 2017

The most popular English-language tags were:

love;
girl;
beauty;
hair;
amasing;
friends;
funny;
follow.

The most popular Russian tags on Instagram:

young woman;
guy;
beautiful;
like;
Moscow;
Russia;
joy;
smile.

Do not forget that tags are written after the hash symbol and without punctuation marks. Like this: #girl #girl #beautiful smile.

Second and third most popular

In Latin, the following tags are quite popular (in second place):

style;
followforfollow;
life;
nofilter;
pretty;
repost;

Russian-language hashtags in second place:

Hey;
best;
Beautiful;
city;
friend;
success;
happiness;
photo;
Like;

Popular tags on Instagram, third place among English-language descriptions:

colorful;
makeup;
photo;
instalove;
awesome;
home;
loveit.

Third place among Russian-language options:

Darling;
darling;
mood;
morning;
Good;
relaxation;
good morning;
holiday;
competition.

Thematic hashtags

Let's give an example of popular Instagram tags in Russian on various topics (if you wish, you can also translate these words into the languages of those countries for the search for residents of which you decided to open your post):

If you want to receive likes	likes, likes mutually, likes, like me, likes on instagram, like
If you are looking for new subscribers	follow me, follow, follow, subscribe, follow me, subscribe mutually, subscribe, subscribe mutually, mutual
If you need comments on a photo or video	review, comment, comment, comments, comment, comment, comment mutually
For a selfie	selfie, selfietime, selfiemania, selfieselfielfie, selfielift, selfiegoda
For romantic photos of couples	love, my love, love of life, love is, love at first sight, love forever, relationship, couple
For photos of friends	friend, friends, friends, friends such friends, friends forever, sidekick, boys, girlfriend, girlfriend forever
For a photo of a girl	girl, girls such girls, girls will understand, woman dreams, beauty, beauty, beauty will save the world, beauty around us
For a photo of a man	guy, man, handsome, handsome, best, dream man, male, boy
For family photos	my family, family comes first, family is the main thing, my family is everything, family is the main thing, family is together, my, mom, dad, family is the most important thing in life
For baby photos	children, child, photochildren, childhappy, mychildren, the meaning of life, mychild, smallmy, son, son, daughter
For holidays	celebrating, party, holiday comes to us, festive mood, walking, walking while young, walking resting, celebrating, separation, fun, fun, having fun
For nature photo	nature of Russia, living nature, I love nature, in nature, the opening of the season, nature is beautiful, nature is nearby, nature pleases
For animal photos	mimimi, in the animal world, cuteness, handsome, honey, muzzle, pet, dog friend of man, dog smile, dogs are better than people, my dog, dog, dog biter, cat, cat, cat, instacat, cats, cats rule the world
For product photos	food food, food love you, food of the gods, food must be delicious, yummy, insta food, it's delicious
For stylish photos	style, instafashion, lifestyle, stylishclothes, stylishfashionyouth, stylishthings, fashionstyle, fashion2017, stylish
For sports photos	athlete, gym, athletes, sportswear, sports family, sports, sportsfigure, sports, healthy education, healthy figuratives, silanovoli
For photo creations of art, creativity	Art, create, creative process, instaart, pencils, paints, paint, canvas, picture, picture
Photos from work	We work, work, work, work, work, work, work, operating time, developing, developing a newsplace, office -plankton, colleague
Photos from school	Shkolota, schoolchildren, schoolchildren, schoolgirl, school year, classmates, students, institute, university, tower, student, hostel, students, classmates, student liveliness

Tag rules

In Instagram, the search by tags is conducted in a special section indicated by the "Lupa" icon, in the "Tags" category. There, users prescribe the thematic tags interesting to them in order to find the necessary publications. For your photo to be viewed a large number of viewers, experienced instagrammers advise:

Submit a post with the most popular tags - no more than 30 descriptions.
After 5-7 minutes, delete the comment with these words - now write down the second and third most popular hashtags.
After a while, delete this entry as well - replace it with thematic tags. Don't forget to write the translation in English and other languages.
Update thematic tags every 1-2 days.

Such a policy will bring about 100 or more likes to your post.

Popular tags on Instagram are one of the ways to find subscribers who you are interested in, promote your account, get some kind of recognition. Do not forget that your publications should be original, interesting, good quality.

The competent use of hashtags is perhaps the only (albeit quite costly costly) way to gain real subscribers. It is thanks to these notes that users find interesting publications on various topics. And in order for thousands of people from around the world to see your photos, it is best to use the most popular hashtags on Instagram.

For convenience, we have divided the entire list into thematic categories. What are the most popular hashtags on Instagram? The list is presented below.

Promo: subscriptions, likes, comments

In Instagram, the exchange “Subscription for subscription”, “Like for like”, etc., etc., is very popular. That is why tags like:

#follow, #follow4follow (#f2f);
#like4like(#l4l);
#comment4comment(#c4c);
#100likes;
#mutual likes;
#Like;
#likesmutually;
#subscribe;
#comments;
#write.

Of course, you can’t get particularly active subscribers in this way, because these people will switch to your account for the sake of mutual subscriptions. On the other hand, your account will gradually become more and more popular.

Universal

Some tags can be published under absolutely any pictures. They have a neutral color, so hundreds of thousands of photos with similar captions appear on the network every hour:

#instagram (#instagram);
#top (#top);
#life(#life);
#hot(#super);
#cool (#cool);
#photo (#photo);
#hello (#hello);
#beauty (#beauty).

These are probably the most popular hashtags on Instagram. Moreover, users who follow them are no longer just counting on the exchange of likes, but are looking for something beautiful and interesting.

Mood

Any photograph, one way or another, carries a certain emotional charge. Share your mood - and just watch how the number of likes and subscribers increases every minute:

#happy (#happiness);
#smile (#smile);
#goodmood, #feelgood (#good mood);
#funny (#funny, #fun);
#joy (#joy);
#love (#love);
#sad (#sad);
#alone (#loneliness);
#mood (#mood);
#hate (#hate).

As you can imagine, there are hundreds of options. The main thing is to choose those words that most accurately convey the atmosphere of a particular post.

Cities and countries

These may not be the most popular hashtags on Instagram in terms of the number of posts, but simply by indicating where you are now, you can collect hundreds of likes. Especially if we are talking about some famous place or a large metropolis.

#russia (#russia);
#moscow (#moscow);
#kremlin (#Kremlin);
#france (#france);
#rome (#rome);
#travel (#travel).

In addition, it is worth adding marks on the map - in this case, all users who are nearby can also see you.

Family

#kids (#children);
#child (#child);
#family (#family);
#home (#home);
#wedding (#wedding);
#brother, #sister (#brother, #sister).

Often, these tags are supplemented with words like "happiness", "forever", etc. They are quite popular, as many people want to see how others live.

Holiday and New Year's hashtags on Instagram

Almost before every holiday, a real boom begins on Instagram - users post thousands of photos and videos with thematic captions:

#christmas (#christmas);
#happynewyear (#happynewyear);
#halloween (#halloween);
#valentineday (#valentine's day).

Separately, it is worth noting the New Year's hashtags on Instagram. To get the maximum number of views, it is recommended to add a specific year to them (for example, #newyear2017 or #tree2018). Hashtags like #hello2017 (#hello2017) and #goodbye2016 (#goodbye2016) are also commonly used.

Common tags like #party (#party), #holiday (#holiday) are also quite popular. And of course, the eternal #happybirthday (#birthday).

Love

Very popular hashtags on Instagram. A list of signatures related to love and relationships would take more than one page. Here are just a few of them:

#love (#love);
#couple (#pair);
#girlfriend, #boyfriend (#girl, #boyfriend);
#together (#together);
#lovehim, #loveher
#romance (#romance);
#kiss (#kiss);
#hugs (#hugs).

Good morning

Have you ever woken up with such a wonderful mood that you want to shout it to the whole world? If yes, then that's great. After all (more precisely, one of them) are warm wishes to subscribers:

#goodmorning (#goodmorning);
#wakeup (#wake up);
#haveaniceday (#haveaniceday);
#goodnight (#goodnight), etc.

These captions can be paired with mood tags, or you can tell your followers what you're doing, like taking a picture of a delicious #breakfast.

Weather

The English and Russian hashtags on Instagram are also always relevant, connected with the outside world, and in particular with what the weather is like outside the window:

#sunny (#sunny);
#rain (#rain);
#snow (#snow);
#cold (#cold).

All tags related to the seasons (#winter, #spring), as well as the time of day (#morning, #night, #sunset, etc.) can be included in the same category. Just take a look outside and you'll find at least a dozen signature ideas for new posts.

Hashtags for Instagram (for promotion and advertising) are one of the most popular methods of promotion on the Internet. If you are taking the first steps to promote your account, then add relevant (related to the subject of posts and photos) hashtags to your new posts for promotion on Instagram. In this article, we will present the most popular hashtags for Instagram promotion, but we do not recommend simply copying them mechanically for each new post.

Popular hashtags on Instagram 2018 for promotion

In 2018, the rules of the game have become more complicated. A standard list will not give you subscribers, but will only put advertising agencies and online stores on your trail. But you need live, interested subscribers who are ready to get acquainted with the content, rate, comment and distribute it, right?

The question is not on the list of “popular Instagram hashtags 2018 for promotion”, but how to put the right hashtags. Moreover, Instagram allows you to put no more than 30 tags under the photo. Therefore, hashtags for Instagram to promote subscribers should be set meaningfully and purposefully. Popular hashtags for promotion allow you to increase the number of the audience (that is, engagement), but highly specialized ones increase its quality (that is, loyalty and conversion).

Lists

Here are the best hashtags for Instagram for promotion in 2018. They are applied by the maximum number of users of the platform. These are the most abstract and general hashtags for Instagram promotion, which can be substituted for any photo to get likes and reposts. Feel free to post each of the above lists in the first comment under your pictures. We break them into thirty pieces. Use them to expand your reach.

English Top Instagram Hashtags for Promotion

#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday #like4like #instagramanet #instatag #smile #friends #fun #fashion #summer #instadaily #igers #instalike #swag #amazing #tflers #follow4follow #likeforlike #bestoftheday #l4l

Top #2. The following list contains generic tags for English language, which are the second most popular on the platform. Use them to expand your reach. At the same time, tags from the second or third level lists can give no less influx of views and likes.

#smile #instagramers #pretty #food #friends #like #lol #nature #hair #onedirection #swag #beach #funny #bored #life #cool #blue #dog #pink #art #versagram #sunset #hot #photo #instahub #my #tagblender #family #throwbackthursday #cat

Russian hashtags for promotion

#instagram_russian #I #love #instagram #russia #moscow #instatag #photo #insta #day #likes #instagramnet #nature #my love #girls #smile #life is beautiful #friends #selfie #night #ukraine #sky #photo #instagramweek #life #super #friendship #beauty

You can also create from them mixed list the best hashtags to promote in case you want to attract an audience from all over the globe.

Keep in mind that lists can also be different, thematic or dedicated to individual tasks. There are different categories such as photography, art, visual minimalism, etc. For example, if you are posting a very simple image and you think that simplicity, underlined minimalism is the whole point, then you can use this list. There is a specialized list of hashtags dedicated to Instagram.

There are tags on the topic of travel, holidays, beauty, sports, work, study and, of course, on the topic of food.

Or hashtags can serve certain tasks. For example, there are special hashtags for Instagram to promote likes.

If you are taking the first steps to promote your page and your main task is to get more likes from users, then pay attention to tags like #liketem, #put like, etc. The essence of these tags is to exchange hearts (like marks). It is assumed that you will also view and rate photos with these hashtags. Of course, no one will check you, but remember that social networks work on mutual trust.

There are also special hashtags to attract subscribers and to get comments.

Top hashtags will most likely attract bots or commercial accounts to your page, but for gaining the first mass of subscribers, this is not bad.

Reasons for not using hashtags on social media

In parallel with the growing popularity of hashtags, there is also a reverse trend - a complete refusal of some users to use hashtags. Whether this trend is good or not, we will not find out. But here are the arguments of the supporters of “total refusal”:

it looks intrusive and gives the impression of a desperate attempt to please;
it visually clogs the page;
it is perceived as spam;
the most used tags do not provide the expected result (subscribers and comments)

Popularity, not relevance

We are not for the abandonment of hashtags, but for their smarter and more balanced use. Of course, an independent and individual selection of hashtags makes a more favorable impression than using ready-made lists.

The path to success lies not in popularity, but in the relevance or interest of a particular hashtag. An inverse relationship was noted between the popularity (use) of a hashtag and its lifetime. You can check the popularity of a hashtag by entering it in the Instagram search bar - the number of publications will appear under the name.

For example, the super-popular #love hashtag only works for a couple of seconds: people post pictures with this hashtag so quickly that your picture will instantly get lost among them, and the user will not even have time to like it. Up to a thousand photos are published on it per minute, and total number publications with it reaches a billion.

But more original hashtags like #B2Cgram will keep you in their feed for a long time. But such labels have another problem - few people know them. Of course, if you already have an established account with 30k or more followers, you can use both ultra-popular and super-rare hashtags and you can get away with anything. But when you only have about a thousand subscribers, it's worth looking golden mean, only occasionally leaning towards one of the extremes.

How to create hashtags

First of all, look through the accounts that you like or that post similar content. It is not necessary to copy other people's tags, but at least you can understand the principle and get inspiration for creating your own tags.

Determine the main theme of your photo, go to the appropriate hashtag and see what tags it is adjacent to in other pictures. You can add to the hash array the place where the picture was taken, time of day, season, key elements of the photo, its genre. Let's say if you shot a beautiful landscape, then add definitions like "sunset", "dawn", "water", "forest", "city" (possible in English). Also add the hashtag of your brand or project.

30 hashtags is not a lot if used correctly. In addition, there are tricks that allow you to increase the number of hashtags, but about them another time.

Instagram itself can also help in selecting hashtags: enter a topic in the search bar and select the hashtags tab - you will get relevant lists indicating the popularity of different tags. There are also special programs-generators. They are easy to find on the Internet. But it is better to rely on your mind and imagination.

Highly specialized hashtags allow you to attract a more interested audience. Therefore, it is better to try to develop your own lists or contact professionals who will do it for you, but for your task.

A hashtag or hashtag is a word or phrase preceded by the # symbol. Users can organize a group of posts by topic or type using hashtags - words or phrases that start with #. For example: #instagramaru. Hashtags make it possible to group messages of the same type. This way you can find a hashtag and get a list of photos that contain it. Instagram hashtags are used to find photos that will be of interest to you. Also one of the most effective ways to promote your instagram is to use hashtags.

How to use hashtags on Instagram and Twitter? To do this, it is enough to indicate in the comment to the photo or in the description the symbol "#" and then the word with which this image is associated. Using the most popular instagram tags gives you the opportunity to attract new visitors and potential followers to your account. In this article, we have collected the most popular hashtags on Instagram so that you can use them for their intended purpose.

Instagram

This is an application that contains hashtags by categories. When posting a photo, you can go to this application, search for the desired theme and copy the tag set with one click. Next, you open Instagram and paste the copied information into the photo caption. It is a pity that the hashtags are only in English. Some categories are closed, and you can only open them for money.

Making the next publication on Instagram, you think for a minute which hashtags are appropriate in a particular case and which are not. Иногда, запись и вовсе остается без каких-либо меток. Simply because users do not see much sense in them, and consider hashtags to be useless garbage that does not carry any benefit for promoting an account.

In early 2018, Instagram introduced a hashtag subscription. Now everyone can subscribe to a certain hashtag and the top 9 publications for it will be shown to each subscriber.

What are the “hashtags for Instagram”?

The hashtag is inherently a search query.

Как делать хештеги для Инстаграм?

To write hashtags under publications, use the "#" symbol. Whatever they call it: hash, sharp, sharp, and even octothorpe. The word that will be written after the hash automatically becomes a link. It is important that there should be no spaces after the "#" character. When a hashtag consists of several words, they are written together or separated by other characters, such as an underscore.

Using TOP hashtags promote your account more effectively.

Put hashtags in the description of the photo and video and in the comments below it. If the entry is promotional in nature, then it is best to place tags in the description.
In the text of the link, write words in Russian or English, use both upper and lower case letters, add numbers.
Punctuation marks are not allowed in hashtags.
The label should reflect the essence of the publication. Avoid meaningless hashtags.
Do not overload the publication with hashtags, 3–5 thematic and related tags are enough.
To promote your account, before placing links, check out the TOP tags, select the appropriate ones and place them under your post.

Ordinary users use hashtags as a kind of publication decoration. For a commercial account, this use of the tool is simply inappropriate.

Instagram hashtags popular in 2018

The most popular Instagram account is the account of the social network. You don't need to be a prophet to guess that the most popular hashtags on social networks are #instagram and #instagram.

As for the rest of the tags that are popular in 2018, they are divided into two groups: hashtags in Russian and in English. The language of the link depends on which audience the publication is aimed at. If the user's task is to attract foreign users, then the hashtag should be in English and vice versa.

There are relevant and popular tags on various resources, for example, on http://instatag.ru.

If we consider the entire audience of Instagram, the main leaders in popularity stand out:

#follow, #haire, #love, #like4like, #followme, #summer, #smile, #beautiful, #amazing, #fun, #girl, #friends.

#beautiful, #followme, #guy, #joy, #smile, #Moscow, #Russia, #girl, #children.

It is worth paying attention to the hashtags: #follow, #followme, #like4like, #followme. These links are created for the exchange of subscriptions. The user under whose publication this tag is located agrees to a mutual subscription or like. They are useful for those who want to promote their account from scratch. Using them, the account will become popular in the shortest possible time.

Hashtags for Instagram in English

There are a number of tags that have been popular year after year. By placing one of the links, do not doubt that the published entry will remain unnoticed. Most in demand among English-speaking users:

#happy, #instafood, #me, #instagood, #selfie, #cute, #fun, #friends, #bestoftheday, #follow, #followme, #style, #lol, #swag, #instalike, #l4l, #fasnion , #hot, #fitness, #pretty, #cool, #repost, #instago, #girls, #funny

The use of tags will help any user reach the maximum coverage of a foreign audience. And, thereby, increase the likelihood of getting a lot of subscriptions and likes.

Popular hashtags for Instagram in Russian

Since foreign users are only in exceptional cases the target audience of domestic accounts, pay more attention to tags in Russian. Some Russian-language popular hashtags are similar to foreign ones. For example, the #love tag is also popular with us - #love.

In terms of frequency of use, the leaders among hashtags in Russian in 2018 are:

#moscow, #insta, #russia, #instagramnet, #ukraine, #instagram in Russian, #competition, #road, #I, #likes, #girls, #nature, #night, #life is beautiful, #day, #life, #smile, #I, #super, #friendship, #selfie, #my love, #friends, #children, #photo, #sky, #love, #you, #sun, #couple, #beauty, #money.

If the location of the target audience does not play a particularly important role, combine Russian and English tags. The main thing to remember is that on Instagram no more than 30 hashtags are allowed under the publication.

Instagram hashtags: food

Delicious photos of gourmet dishes are the hallmark of Instagram. Perhaps every profile has at least one picture of food. Users take photos of food during lunch, snacks, and after serving an exotic dish. So that the culinary masterpiece does not go unnoticed and becomes the property of a wide audience, place the following hashtags under the entry:

food

#instafood, #yam, #foodlove, #foodisfuel, #foodlovers, #foodgram, #foodshape, #foodblogger, #foodies, #foodphotography, #foodart, #instatag, #food, #foodcoma, #instagrament, #fooddiary.

It should be borne in mind that they are intended for food in general. Add narrower tags like #pasta, #salad, etc. Drinks should also not be neglected if the photo shows a glass of wine, the hashtags #wine or #vine will be in this case appropriate.

Cool hashtags for Instagram

Some users have a fantasy approach to writing hashtags; among standard and hackneyed links, there are also very original ones. Here are the most popular cool hashtags that are found on Instagram:

#chokupilla, #likenichokaknerodnaya, #nativeswamp, #does not stick, #thintztyntztynts, #muddymind, #brains to get, #in coats and slippers, #bow tie self-tying, #girlsthesegirls, #give three, #toaddushihochuncan't, #paintnailstimimoruk, #anglednot thought up, #sandaluk .

These tags are the exception rather than the rule. It is these links that are attached to the records for the sake of beauty, and they really do not carry much benefit. Some users manage to fit entire sentences into one hashtag. This is a classic example of what not to do.

Hashtags for Instagram photographer

Specify tags - customers will find you faster.

#instaphoto, #photozone, #photoshoot, #photoarchive, #color, #photography, #photowithout filter, #art, #fotofan, #pictures, #photostudio, #fotoforrussia, #photoday, #photoreport, #model, #photography, #photographers , #photo project.

#photo, #instaphoto, #pic, #picofday, #picoftheday, #photograph, #instapic, #picture, #photos, #photogram, #picsticth, #photoofday, #photoaday, #photooftheday, #photogrid.

Again, don't overload your photos with just hashtags related to the main topic of the post. Enter more specifics, for example, #model, #children, #wedding, etc. Tags on related topics should also be chosen based on their relevance.

Hashtags for Instagram: sports

The concept of "sport" includes fitness, and aerobics, and bodybuilding. However, by designating a post with a common hashtag, the likelihood that the right user will stumble upon it is much higher than if there is none. To designate photos from the "sports" category:

#sport, #sportsportsport, #strength, #gym, #health, #instasport, #sportthispower, #sportforall, #sports, #health, #sportshealth, #sportsfamily, #strength, #healthy lifestyle.

#sport, #instasports, #win, #sports, #play, #sportsday, #score, #sporty, #game, #health, #healthylifestyle, #gametime, #gym, #gymtime, #run, #strong, #power , #gymmotivation, #heavy, #gymlife.

Russian and English tags overlap again. Regardless of the spoken language, the way of thinking of people of any countries and continents is, in essence, similar to each other. If you need to dilute several Russian hashtags with English ones, do not search the TOP-10 popular foreign tags online, but simply translate the ones already registered into a foreign language.

Hashtags for Instagram: work

Work takes up most of the free time of any modern person. Posts from the workplace flicker as often as pictures with food. To interesting profession did not go unnoticed:

# work .

#work, #business, #workinprogress, #workshop, #atwork, #workhard, #office, #dayjob, #biz, #instajob, #jobb, #workingout, #workflow, #lovemyjob, #workhardplayhard, #working, #instawork .

Like workdays, hashtags about work are quite monotonous. Posts from the workplace enter the feed so massively that even an entry marked with a hashtag very soon finds itself in the last lines of the thematic group.

Hashtags for Instagram: flowers

Flowers are one of the most beautiful creations that nature can give. They are able to fascinate with their beauty, elegance and tenderness not only a child, but also an adult. Not surprisingly, users take pictures of bouquets at every opportunity and share pictures with the whole world. So that beautiful pictures are seen not only by subscribers:

flowers , #petals, #gift.

#flowers, #flowerslovers, #petal, #nature, #beautiful, #flowersofinstagram, #flowerstyles_gf, #instaflowers, #flowerpower, #flowermagic, #plants, #flowerstalking, #floweroftheday, #beauty, #flowercrown.

When writing tags for photographs with images of flowers, the words “summer”, “spring”, “love”, etc. are very common. Tie the above hashtags to the season, event or a specific type of flower.

Hashtags are a great way to showcase very important photos to the world. They fit perfectly into the description under the photo and allow you to quickly and easily find the publications you need. If you use hashtags correctly and appropriately, then sorting photos will only benefit absolutely all users of the social network. But when tags are written "from the bullshit", unfortunately, this turns a whole group of publications into another information dump.

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